Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Sunco.com

Location: Remote (Philippines, Thailand, Brazil, Singapore, Vietnam, Poland, Hungary, Czechia)

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-09-01

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand visual identity and marketing campaign creative execution across diverse digital channels, including social media, paid advertising, and e-commerce platforms.

• Develop high-performing product detail page (PDP) creative assets for Amazon and Shopify storefronts, focusing on clear communication of product benefits and conversion optimization.

• Collaborate closely with marketing, e-commerce, and marketplace teams to ensure design consistency and effectiveness in driving business objectives.

• Support the evolution of Sunco's visual identity through thoughtful logo work, style guide development, and the creation of cohesive design systems.

• Contribute to both digital and print design initiatives, including trade show materials, promotional items, and swag, ensuring brand integrity across all touchpoints.

📝 Enhancement Note: This role is framed as a Marketing Graphic Designer but has strong ties to operations through its focus on e-commerce platform creative, conversion optimization, and the development of consistent design systems for marketing channels. The emphasis on driving performance through visual assets and maintaining brand integrity across various platforms aligns it with core operational functions within a marketing department.

📈 Primary Responsibilities

• Design compelling digital assets for paid and organic social media campaigns, display ads, banner ads, and retargeting efforts, ensuring alignment with performance marketing objectives.

• Create and maintain high-quality PDP creative for Sunco's Amazon and Shopify storefronts, including product imagery, infographics, comparison charts, and benefit-driven visuals that enhance scannability and drive conversion.

• Develop and update visual identity elements, including iconography, typography, and style guide modifications, to ensure consistent branding across all creative outputs.

• Adapt designs for various marketplaces and placements, maintaining the core brand identity while optimizing for specific platform requirements and user experiences.

• Design social content tailored for platforms such as Instagram, Facebook, TikTok, and LinkedIn, ensuring visual appeal and engagement.

• Collaborate with copywriters, marketers, and product teams to translate project goals into effective visual solutions that resonate with target audiences.

• Prepare print-ready files for various marketing collateral, including trade show mechanics, signage, swag, and other promotional materials, working closely with vendors for production.

• Organize design files, maintain asset libraries, and adhere to naming conventions and version control practices to support a growing design team and ensure efficient asset management.

• Actively participate in design critiques, constructively incorporating feedback while advocating for design best practices and user experience principles.

• Assist the Lead Designer in prioritizing design requests, managing timelines, and ensuring a healthy and productive workflow within the design team.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and operational efficiency, particularly in managing design assets for e-commerce platforms and ensuring brand consistency across multiple channels. The requirement to organize files and maintain libraries points to operational needs for asset management and workflow optimization.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Graphic Design, Visual Communication, or a closely related field. Experience:

• Proven experience as a Graphic Designer, Brand Designer, or Marketing Designer, with a minimum of 2-5 years of professional experience.

• Demonstrated experience in designing for digital marketing channels, including social media, email, web, and paid advertising, with an understanding of performance and UX considerations.

• Experience in preparing print-ready files and collaborating with vendors for print production. Required Skills:

• Strong proficiency in Adobe Creative Cloud suite, specifically Illustrator, Photoshop, and InDesign.

• Demonstrated expertise in logo design, visual identity development, and style guide creation.

• Solid understanding of layout, typography, color theory, and visual hierarchy.

• Experience designing for digital marketing channels, with a focus on performance and user experience.

• Excellent communication and collaboration skills, with the ability to interpret briefs, ask clarifying questions, and present work effectively.

• High attention to detail and the ability to manage multiple projects and deadlines in a fast-paced environment. Preferred Skills:

• Familiarity with Figma for design boards and collaborative feedback.

• Experience designing Product Detail Page (PDP) assets or e-commerce creative for platforms like Amazon and Shopify.

• Basic understanding of UX and UI best practices for web and mobile interfaces.

• Experience with Adobe XD is a plus.

📝 Enhancement Note: The experience requirements emphasize a strong foundation in graphic design principles coupled with practical application in digital marketing and e-commerce contexts. The preference for Figma and e-commerce platform experience indicates a need for skills directly applicable to operational workflows within a digital retail environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong brand identity foundation, including logo design, style guides, and system thinking examples.

• Demonstrations of digital marketing assets created for various channels (social media, display ads, email), highlighting creative execution and strategic intent.

• Examples of high-performing PDP creative for e-commerce platforms like Amazon or Shopify, illustrating clear product benefit communication and conversion-driving design.

• Case studies or examples that illustrate problem-solving through design, detailing the challenge, your approach, and the resulting visual solution.

• Work samples that showcase adaptability to different marketplaces and placements while maintaining brand consistency. Process Documentation:

• Examples of how design files are organized, version-controlled, and maintained within a team environment.

• Demonstrations of how design briefs are interpreted and translated into actionable design plans.

• Evidence of collaboration with cross-functional teams (marketing, e-commerce) to achieve project goals and gather feedback.

• Any contributions to evolving brand guidelines or design system documentation.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just creative output but also the candidate's ability to manage design processes, collaborate effectively, and contribute to operational efficiency within the marketing and e-commerce functions. The focus on PDP assets and e-commerce platforms highlights the need for designs that directly impact business performance.

💵 Compensation & Benefits

Salary Range:

• $10 to $15 USD per hour. Benefits:

• This is a contractor role, so standard employee benefits may not apply. However, the company offers the flexibility of remote work and the opportunity to be part of a growing e-commerce business. Working Hours:

• Full-time, fixed hours requiring substantial overlap with 9:00 am to 5:00 pm Pacific Time (Valencia, California), Monday through Friday. This equates to approximately 40 hours per week.

📝 Enhancement Note: The salary range is specified for this contractor role, with adjustments potentially based on location and experience. The fixed working hours requirement, despite the remote nature, is a key operational constraint that candidates must be aware of for effective time management and collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Lighting Retail. Sunco.com is a significant player in the online lighting retail market, known for its customer service, eco-conscious products, and value. The company is expanding its operations with a new distribution center.

Company Size: Mid-sized, indicated by the need for a growing team and the mention of a new state-of-the-art distribution center.

Founded: The company has a history sufficient to become one of the largest online lighting retailers in the US, suggesting established operations and market presence.

Team Structure:

• The Graphic Designer will be part of the Design team, reporting directly to the Lead Designer.

• Close collaboration is expected with the Marketing, E-commerce, and Marketplace teams, indicating a cross-functional, integrated approach to campaign and product development. Methodology:

• Emphasis on a collaborative, open, and people-first culture.

• Data-driven approach to marketing, as evidenced by the focus on high-performing PDP creative and performance marketing campaigns.

• Commitment to customer excellence and efficiency in operations.

Company Website: Sunco.com

📝 Enhancement Note: Sunco.com emphasizes a positive, people-first culture alongside a drive for operational excellence in e-commerce. This suggests an environment where designers are expected to be both creative contributors and efficient team players, understanding how their work directly impacts business metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is at a mid-level (2-5 years of experience), focusing on executing design strategies and contributing to visual systems. It's a hands-on design position with opportunities to influence creative output.

Reporting Structure: Reports directly to the Lead Designer, providing a clear line of communication and mentorship within the design function. Collaboration extends to marketing and e-commerce teams, offering exposure to broader business operations.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating visually appealing and conversion-optimized product listings and marketing assets. Their contribution to brand identity ensures consistent messaging, which is crucial for customer acquisition and retention in a competitive e-commerce landscape.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in e-commerce design, performance marketing creative, and potentially UX/UI principles by working on Amazon and Shopify platforms.

• Brand Evolution: Contribute to the evolution of Sunco's visual identity and design systems, gaining experience in brand management and consistency.

• Cross-functional Exposure: Collaborate with various departments, offering insights into different facets of e-commerce operations and marketing strategies.

• Portfolio Enhancement: Build a robust portfolio with diverse digital and print assets, showcasing successful campaigns and e-commerce creative solutions.

📝 Enhancement Note: The growth opportunities are tied to practical application within a commercial context. Success in this role can lead to greater responsibility in e-commerce creative strategy and brand system development, contributing to career progression within operations-focused design roles.

🌐 Work Environment

Office Type: This is a fully remote position, offering flexibility in location across multiple countries.

Office Location(s): Remote (Philippines, Thailand, Brazil, Singapore, Vietnam, Poland, Hungary, Czechia).

Workspace Context:

• Requires a reliable internet connection and a private remote workstation to ensure productivity and maintain focus.

• The role necessitates significant overlap with Pacific Time business hours, fostering real-time collaboration with US-based teams.

• This environment demands strong self-discipline, time management, and proactive communication to succeed in a distributed team setting. Work Schedule:

• Full-time, fixed hours: Approximately 40 hours per week.

• Must align with 9:00 am to 5:00 pm Pacific Time (PT), Monday through Friday. This is a critical requirement for team integration and project execution.

📝 Enhancement Note: The remote nature combined with strict time zone overlap requirements is a key operational characteristic. Candidates must be adept at asynchronous and synchronous communication and manage their workflow to meet the demands of a globally distributed team operating within specific temporal constraints.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Resume Review: Submit resume in English. Applications will be reviewed for qualifications and experience.

• Email with Questions & Portfolio Request: Candidates moving forward will receive an email with specific questions and a request for their design portfolio.

• Portfolio Review: The Lead Designer and relevant stakeholders will assess the portfolio for brand identity work, digital marketing assets, and e-commerce creative.

• Interviews: Expect interviews with the Lead Designer and potentially members of the marketing or e-commerce teams to assess design skills, collaboration style, and cultural fit.

• Potential Design Challenge: A practical design exercise may be part of the process to evaluate problem-solving skills and design execution under time constraints.

Portfolio Review Tips:

• Curate Strategically: Select work that directly aligns with the job description, emphasizing brand identity, digital marketing assets, and e-commerce creative (especially PDP examples).

• Showcase Process: For key projects, briefly explain the brief, your design process, rationale behind decisions, and the outcome or impact of your work.

• Highlight Performance: If possible, include metrics or results demonstrating how your designs contributed to campaign success or conversion rates.

• Organize Clearly: Ensure your portfolio is easy to navigate, well-designed, and clearly labels each project.

• Tailor to Sunco: Demonstrate an understanding of Sunco's brand and target audience through your selected work or a brief introductory statement.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenges, paying attention to objectives, constraints, and target audience.

• Time Management: Practice creating designs within specified time limits, focusing on delivering a polished solution.

• Articulate Rationale: Be prepared to explain your design choices, focusing on how they address the brief and support business goals.

• Technical Proficiency: Ensure you are comfortable using the required design software (Adobe Creative Suite, Figma) for any practical tests.

📝 Enhancement Note: The application process places significant emphasis on the portfolio, which serves as the primary evaluation tool. Candidates should prepare to not only showcase their creative output but also their strategic thinking, process, and ability to deliver results relevant to e-commerce operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • Illustrator: Essential for vector graphics, logos, and icon design.
  • Photoshop: Critical for image manipulation, digital asset creation, and web graphics.
  • InDesign: Used for layout design, style guides, and print collateral.

• Figma: Frequently used for collaborative design boards, prototyping, and design system management. (A plus)

• Adobe XD: Familiarity is a plus, often used for UI/UX design and prototyping.

Analytics & Reporting:

• While not directly designing analytics tools, the role requires an understanding of how designs perform on platforms like Amazon and Shopify, which have built-in analytics for conversion rates and engagement. CRM & Automation:

• No direct CRM or automation tools are listed as required for the designer, but understanding how marketing assets integrate with e-commerce platforms and campaign management systems is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Cloud is a core requirement. Familiarity with Figma is highly valued, indicating its importance in the team's collaborative workflow. Understanding the performance implications of designs on e-commerce platforms is key to operational success.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together across teams (Marketing, E-commerce, Marketplace) to achieve common goals.

• People-First Culture: Sunco values its employees and aims to create a positive work environment where team members can thrive.

• Efficiency & Excellence: Commitment to serving customers with excellence and efficiency, which translates to a focus on streamlined processes and effective design solutions.

• Data-Driven Approach: The need for high-performing creative suggests an environment that values measurable results and data-informed decision-making.

• Brand Integrity: Protecting and evolving the visual identity of Sunco is paramount, requiring attention to detail and consistency.

Collaboration Style:

• Open communication and a people-first approach are encouraged.

• Designers are expected to collaborate closely with marketing, e-commerce, and marketplace teams, translating project goals into visual solutions.

• Constructive feedback is part of the process, with designers expected to both receive and advocate for best practices.

• File management and version control practices are important for supporting a growing, distributed team.

📝 Enhancement Note: The culture encourages a collaborative spirit and a focus on tangible business outcomes, where design is seen as a critical component of marketing and e-commerce success. This requires designers to be team-oriented and results-focused.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating and maintaining strong communication with a distributed team across different time zones, especially with the strict PT overlap requirement.

• Balancing Brand & Performance: Creating visually appealing designs that also meet the demands of performance marketing and e-commerce conversion optimization.

• Pace of E-commerce: Adapting to the fast-moving nature of e-commerce, marketplace requirements, and the need for rapid asset creation and iteration.

• Global Brand Consistency: Ensuring visual identity remains consistent across diverse digital platforms and potentially international markets.

Learning & Development Opportunities:

• E-commerce Design Specialization: Deepen expertise in designing for high-volume e-commerce platforms like Amazon and Shopify, understanding their specific creative requirements and best practices.

• Performance Marketing Design: Gain hands-on experience in creating assets optimized for paid social and display advertising, learning how design impacts conversion rates and ROI.

• Brand System Development: Contribute to the evolution of Sunco's visual identity, style guides, and design systems, which can lead to more strategic design roles.

• Cross-functional Exposure: Develop a broader understanding of marketing, e-commerce, and marketplace operations through close collaboration with these teams.

📝 Enhancement Note: The primary challenge lies in adapting to the operational demands of a remote, globally distributed team operating within specific time constraints, while delivering high-impact creative for e-commerce. Growth opportunities are directly linked to mastering these operational aspects of design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance brand consistency with the specific requirements of a platform like Amazon or Shopify. How did you approach it?"

• "How do you ensure your digital marketing assets are optimized for performance and conversion? Can you walk us through an example from your portfolio?"

• "Imagine you receive a brief for a new product launch on our Shopify store. What would be your initial steps in designing the PDP creative?"

• "How do you manage feedback on your designs, especially when it conflicts with your initial vision?" Company & Culture Questions:

• "What do you know about Sunco.com and our position in the lighting retail market?"

• "How do you see your design style fitting into our 'collaborative, open, and people-first' culture?"

• "What are your strategies for effective communication and collaboration when working remotely with a team in a different time zone?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly articulate: the objective/brief, your role, your design process, the challenges faced, your solutions, and the results achieved (if measurable).

• Highlight E-commerce Successes: Dedicate specific slides or sections to your PDP design work for platforms like Amazon/Shopify, showcasing your understanding of conversion-driven design.

• Showcase Brand Identity Work: Present your logo design, style guide, or visual identity system examples to demonstrate your foundational design skills and ability to build cohesive brands.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Creative Cloud and Figma, and how you leverage these tools.

• Demonstrate Problem-Solving: Select projects that showcase your ability to solve design problems and meet specific marketing or business objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also an understanding of operational requirements, such as performance optimization, platform-specific design needs, and effective remote collaboration within set hours.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and application through the provided link. Ensure your resume is in English.

• Portfolio Customization: Prepare a portfolio that specifically highlights your experience in brand identity, digital marketing assets, and e-commerce creative (especially PDP designs for platforms like Amazon/Shopify). Tailor your examples to showcase how your designs drive conversion and maintain brand integrity.

• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency in Adobe Creative Cloud and Figma, and any direct experience with e-commerce platforms or performance marketing creative. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss your experience with remote collaboration and meeting specific time zone requirements.

• Company Research: Familiarize yourself with Sunco.com's brand, products, and target audience. Understand their market position and how your design skills can contribute to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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