Sustainability UI/UX & Brand Designer (100 % remote) (m/f/d) at EWOR GmbH

📍 Job Overview

Job Title: Sustainability UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Bucharest, Romania (Remote)

Job Type: FULL_TIME

Category: Product Design / GTM Operations

Date Posted: September 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

This role is pivotal in launching and scaling new initiatives within EWOR's sustainability domain, focusing on the 0-to-1 product development lifecycle.
You will be instrumental in translating high-level strategic visions into actionable execution roadmaps, ensuring rapid implementation from prototype to production.
The position demands a high-agency builder mindset with extreme end-to-end ownership and a focus on architecting scalable solutions.
This is a unique opportunity to contribute to category-defining ventures backed by experienced serial entrepreneurs, with significant autonomy and upside potential.

📝 Enhancement Note: While the title is "Sustainability UI/UX & Brand Designer," the core responsibilities and the company's focus on "0-to-1 initiatives," "architecting scalable solutions," and "driving critical milestones" strongly suggest a GTM Operations and Product Strategy component. The role requires not just design but also strategic execution and system thinking, aligning it with operations functions that support Go-To-Market and product launch.

📈 Primary Responsibilities

Lead the design and execution of core 0-to-1 initiatives within the cutting-edge sustainability domain, from ideation through to market launch.
Translate high-level strategic visions and business objectives into concrete, actionable execution roadmaps, prioritizing features and development sprints.
Architect and design scalable UI/UX solutions and brand identities that align with the company's mission and target market, ensuring a cohesive user experience.
Drive rapid implementation of product prototypes and production-ready solutions, iterating based on user feedback and market validation.
Collaborate closely with department founders, engineers, researchers, and commercial leaders to ensure seamless product development and market entry.
Develop and refine brand guidelines and visual assets that communicate the company's sustainability mission effectively to all stakeholders.
Define and track key performance indicators (KPIs) related to user adoption, engagement, and overall product success within the sustainability vertical.

📝 Enhancement Note: The responsibilities have been expanded to reflect the "0-to-1 initiatives," "architecting scalable solutions," and "translating strategic vision into execution roadmaps" aspects, which are core to GTM and Product Operations. The emphasis on "rapid implementation," "prototype to production," and "market validation" also aligns with operations functions that ensure successful product launches and market penetration.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Marketing, Business, or a related field. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in UI/UX design, brand design, and product development, with a strong emphasis on launching new initiatives or products. Experience in a fast-paced startup or a "0-to-1" environment is highly desirable.

Required Skills:

UI/UX Design: Proficient in creating intuitive, user-centered interfaces, wireframing, prototyping, and conducting user research.
Brand Design: Strong ability to develop compelling brand identities, visual systems, and marketing collateral that resonate with target audiences.
Sustainability Domain Expertise: Demonstrated understanding of sustainability principles, challenges, and market trends.
Product Strategy & Execution: Ability to translate strategic goals into tangible product plans and drive execution from concept to launch.
Prototyping Tools: Expertise with industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).
Roadmap Development & Execution: Experience in defining project timelines, prioritizing tasks, and managing the execution of product roadmaps.
Communication Skills: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly and persuasively.
Builder Mindset & Ownership: A proactive, high-agency approach with a proven track record of taking extreme end-to-end ownership of projects and initiatives.

Preferred Skills:

Experience working in a remote-first or distributed team environment.
Familiarity with agile development methodologies and sprint planning.
Basic understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.
Experience in data analysis and using user feedback to inform design decisions.
Knowledge of sustainability frameworks, certifications, or reporting standards.

📝 Enhancement Note: The "Requirements" section has been interpreted to align with a role that bridges design and operational execution. Skills like "Product Strategy & Execution," "Roadmap Development & Execution," and "Builder Mindset & Ownership" are crucial for operations roles focused on launching new ventures and products.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end product design and brand development for new initiatives.
Each case study must clearly articulate the problem statement, your role, the strategic objectives, the design process followed, and the final outcome.
Include examples of UI/UX design for digital products, brand identity development (logos, style guides), and any marketing collateral produced.
Highlight your ability to translate strategic vision into tangible design solutions and execution roadmaps.
Demonstrate experience in architecting scalable solutions and driving implementation from prototype to production. Process Documentation:
Provide evidence of your ability to document design processes, user flows, and brand guidelines for cross-functional team adoption.
Showcase examples of how you have used design thinking and agile methodologies to drive efficiency and rapid iteration in product development.
Include a brief explanation of your approach to user research, feedback integration, and how you measure design success against business objectives.

📝 Enhancement Note: The portfolio requirements are tailored to emphasize operational aspects, such as demonstrating the translation of strategy to execution, architecting scalable solutions, and driving implementation. This reflects the GTM Operations focus beyond pure design.

💵 Compensation & Benefits

Salary Range: Given the company's backing by serial entrepreneurs, focus on "high-growth environment," and "competitive compensation & upside," and considering the location (Bucharest, Romania) and experience level (2-5 years), a competitive salary range for a remote, specialized role like this in Europe would typically fall between €45,000 - €70,000 annually. This range is an estimate and can vary significantly based on the candidate's specific experience, skills, and the company's internal compensation structure.

Benefits:

Competitive Compensation: Attractive base salary commensurate with experience and market standards.
Equity Upside: Significant potential for equity in the new ventures, aligning employee success with company growth.
Maximum Ownership: Complete autonomy to architect systems and drive strategy without corporate bureaucracy.
High-Growth Environment: Opportunity to work in a fast-paced setting focused on rapid market validation and scalable traction.
Elite Team Collaboration: Direct collaboration with department founders and a world-class team of engineers, researchers, and commercial leaders.
Remote Work Flexibility: 100% remote position, allowing for work from anywhere within Europe or the Americas.
Professional Development: Opportunities to contribute to cutting-edge domains and build category-defining initiatives.

Working Hours: 40 hours per week, with flexibility to accommodate different time zones within Europe and the Americas. Focus is on output and achieving milestones rather than strict adherence to hours.

📝 Enhancement Note: Salary range estimated based on typical European tech market rates for remote roles with this experience level, factoring in the startup nature and equity potential. Benefits are directly extracted from the provided text and framed to highlight operational advantages like autonomy and high-growth environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Sustainability, Venture Building. EWOR GmbH operates at the intersection of disruptive technology and sustainable innovation, aiming to build and scale new ventures from the ground up. This focus implies a culture that values innovation, rapid execution, and a forward-thinking approach to global challenges.

Company Size: While not explicitly stated, the mention of "new department," "launching cutting-edge new initiatives," and a focus on "0-to-1" suggests a dynamic, possibly lean, and rapidly growing or evolving structure, likely within a larger venture-building firm. This environment fosters agility and direct impact.

Founded: EWOR GmbH's backing by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp) indicates a foundation built on successful startup scaling and exit experience, bringing a wealth of knowledge and a proven methodology for building high-impact technology ventures.

Team Structure:

The role reports directly to the department founder, offering a direct line of communication and mentorship.
Collaboration will be with an "elite team" comprising world-class engineers, researchers, and commercial leaders, suggesting a multidisciplinary and highly skilled group.
The structure is likely lean and agile, emphasizing direct contribution and minimal hierarchy, typical of early-stage venture building. Methodology:
Data-Driven Decision Making: Implicit in the backing by successful entrepreneurs and the focus on "strong market validation and scalable traction."
Agile Execution: Emphasis on "fast execution," "no PowerPoint presentations, no 7 layers of approval," and "good ideas and fast execution are what matter" points to an agile, iterative approach.
End-to-End Ownership: Candidates are expected to have a "high-agency builder mindset" and take "extreme end-to-end ownership," driving initiatives from conception to market.

Company Website: https://eworgmbh.teamtailor.com (Note: This is the careers page; the primary company website may differ, but this is the provided link.)

📝 Enhancement Note: Information about company culture, team structure, and methodology has been inferred from the provided text, focusing on the implications for an operations-minded designer. The emphasis on "0-to-1," "ownership," and "fast execution" points to a unique operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior individual contributor, specifically within the "0-to-1" initiative launch phase. It offers significant ownership and strategic influence, bridging the gap between pure design and product/GTM operations. The title "Designer" belies the operational responsibilities of translating strategy into execution and architecting scalable solutions.

Reporting Structure: Direct reporting to the department founder, providing high visibility and a direct mentorship path with experienced entrepreneurs. This structure facilitates rapid feedback loops and strategic alignment.

Operations Impact: The role has a direct and significant impact on the success of new sustainability initiatives. By translating vision into execution roadmaps and architecting scalable solutions, the designer will be instrumental in achieving market validation, scalable traction, and potentially positioning the department for a spin-off. This impact is critical for the business's growth and future funding.

Growth Opportunities:

Leadership in New Ventures: Potential to grow into a leadership role within the sustainability department or future spin-offs, leading product strategy and design for new ventures.
Entrepreneurial Skill Development: Direct exposure to and mentorship from serial entrepreneurs, fostering the development of strong entrepreneurial and operational skills.
Specialization in Sustainability Tech: Deepening expertise in the rapidly growing sustainability technology sector.
Broad Impact: Opportunity to shape category-defining products and initiatives from their inception, gaining invaluable "0-to-1" experience.
Potential for Equity: Significant upside through equity, rewarding contributions to successful venture creation.

📝 Enhancement Note: The analysis focuses on how the "Designer" role intersects with operations and GTM functions, emphasizing the strategic impact and growth potential beyond traditional design roles. The "0-to-1" aspect is highlighted as a key driver of career progression.

🌐 Work Environment

Office Type: This is a 100% remote position, offering a fully distributed work environment.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas. The primary derived location is Bucharest, Romania, but the remote nature allows for flexibility within these broader regions.

Workspace Context:

Autonomy & Flexibility: The remote setup, coupled with "maximum ownership," provides a high degree of autonomy over your work environment and schedule.
Collaborative Tools: Expect to leverage modern collaboration tools (e.g., Slack, Zoom, Miro, Figma) to connect with the distributed team, fostering communication and project alignment.
Focus on Output: The environment prioritizes results and execution over traditional office presence, ideal for self-motivated individuals who thrive on driving projects forward.

Work Schedule: The standard working hours are 40 per week, but the company emphasizes flexibility to accommodate different time zones within Europe and the Americas. The focus is on delivering results and meeting critical milestones, allowing for adaptable scheduling as long as communication and collaboration are maintained.

📝 Enhancement Note: The work environment description emphasizes the operational advantages of a remote, flexible, and output-driven culture, aligning with the demands of a "0-to-1" initiative.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of application and portfolio to assess alignment with required skills, experience, and the "builder mindset."
Founder/Department Head Interview: Deep dive into your experience, strategic thinking, approach to ownership, and understanding of the sustainability domain. Expect discussions on how you translate vision into execution.
Team/Cross-functional Interviews: Meetings with engineers, researchers, or commercial leaders to assess collaboration style, communication skills, and technical/design fit.
Portfolio Presentation & Case Study: A key stage likely involving presenting 1-2 detailed case studies from your portfolio, focusing on your process, strategic contributions, and the impact of your designs/initiatives. Be prepared to discuss how you architected solutions and drove implementation.
Final Round: Potential discussion on compensation, equity, and final alignment with company vision and values.

Portfolio Review Tips:

Showcase "0-to-1" Experience: Prioritize projects that demonstrate your ability to start from scratch, define problems, and build solutions. Highlight your role in translating strategy into tangible outcomes.
Emphasize Execution & Scalability: Clearly articulate how your designs and brand strategies were implemented and how they were architected for scalability. Use metrics where possible to demonstrate impact.
Tell a Story: For each case study, weave a narrative that explains the context, your strategic thinking, your process, and the measurable results. Focus on your end-to-end ownership.
Sustainability Focus: If possible, include a project related to sustainability or demonstrate how your design principles can be applied to address sustainability challenges.
Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your value proposition.

Challenge Preparation:

Strategic Design Challenge: Be prepared for a hypothetical challenge where you might need to outline a product strategy and initial design approach for a new sustainability initiative.
Process Mapping: You may be asked to describe how you would map out a process from concept to launch for a new product feature or brand campaign.
Problem-Solving Scenarios: Prepare to discuss how you would approach a specific design or execution challenge in a fast-paced, resource-constrained environment.

📝 Enhancement Note: The interview and portfolio review process has been detailed with a strong emphasis on operations-relevant aspects like strategy translation, execution, scalability, and end-to-end ownership, which are critical for this hybrid design/operations role.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign), InVision, Axure. Expertise in at least one primary UI/UX design tool is essential.
Brand Development: Adobe Creative Suite, Canva (for rapid collateral), Brandfolder or similar DAM systems.

Analytics & Reporting:

User Analytics: Google Analytics, Mixpanel, Amplitude (familiarity with how to interpret data to inform design decisions is key).
Project Management/Collaboration: Jira, Asana, Trello, Monday.com, Confluence, Notion. Ability to manage tasks and communicate progress within these systems.

CRM & Automation:

CRM: Salesforce, HubSpot (understanding of how design impacts CRM workflows and user data capture is beneficial).
Automation: Zapier, Make (formerly Integromat) (familiarity with how design integrates with automated workflows).
Communication & Collaboration: Slack, Microsoft Teams, Zoom.

📝 Enhancement Note: The technology stack includes a mix of design tools and operational/collaboration platforms, reflecting the hybrid nature of the role. Emphasis is placed on how design integrates with broader operational workflows.

👥 Team Culture & Values

Operations Values:

Ownership & Accountability: Taking "extreme end-to-end ownership" is paramount. This means being fully responsible for tasks from conception to completion, with a proactive approach to problem-solving.
Execution & Speed: A strong bias for action and rapid execution. The company values "good ideas and fast execution" over lengthy deliberation or bureaucratic processes.
Innovation & Building: A culture of creating new things ("0-to-1"), pushing boundaries, and building category-defining ventures.
Impact-Driven: Focus on achieving "strong market validation and scalable traction" and driving "critical milestones," ensuring that work directly contributes to business growth.
Collaboration & Agility: While individual ownership is key, seamless collaboration with a world-class team is essential for success in a fast-paced, agile environment.

Collaboration Style:

Direct & Transparent: Expect open communication channels with founders and team members, with a focus on clear, concise feedback.
Cross-functional Integration: Close working relationships with engineers, researchers, and commercial leaders, requiring the ability to translate design concepts into actionable requirements for other disciplines.
Agile & Iterative: A collaborative process that involves rapid prototyping, testing, and iteration based on feedback and market signals.
Outcome-Oriented: Collaboration is geared towards achieving specific, measurable outcomes and driving the success of new initiatives.

📝 Enhancement Note: The culture and values are interpreted through the lens of operations, emphasizing execution, ownership, and impact, which are core tenets in successful venture building and GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

Building from Scratch: Navigating the inherent uncertainties and complexities of launching new initiatives ("0-to-1") in a nascent market or domain.
Rapid Iteration Cycles: Adapting to a fast-paced environment that demands quick decision-making, rapid prototyping, and continuous iteration under pressure.
Defining a New Category: Establishing a strong brand identity and user experience for potentially new product categories in sustainability, requiring deep market understanding and innovative design.
Balancing Design Excellence with Speed: Maintaining high design quality while adhering to aggressive timelines and resource constraints.

Learning & Development Opportunities:

Entrepreneurial Acumen: Gaining hands-on experience in venture building, strategy, and scaling from serial entrepreneurs.
Sustainability Domain Expertise: Deepening knowledge and practical application within the critical and growing sustainability sector.
Product Strategy & GTM Operations: Developing a strong understanding of how design integrates with and drives product strategy and Go-To-Market execution.
Leadership Potential: Opportunities to take on increasing responsibility, potentially leading design efforts for new ventures or spin-offs.
Networking: Building connections within a network of successful entrepreneurs and high-caliber professionals.

📝 Enhancement Note: The challenges and growth opportunities are framed to highlight the unique "0-to-1" operational context and the blend of design and strategic execution required for success.

💡 Interview Preparation

Strategy Questions:

"Describe a time you took a product or initiative from concept to launch. What was your specific role, and what were the key challenges and outcomes?" (Focus on your end-to-end ownership and execution.)
"How would you approach translating a high-level strategic vision for a new sustainability product into an actionable design and execution roadmap?" (Demonstrate your strategic planning and roadmap skills.)
"Imagine we're launching a new platform for [specific sustainability niche]. What would be your first steps in defining the brand identity and core user experience?" (Showcase your approach to 0-to-1 product and brand strategy.) Company & Culture Questions:
"What does 'maximum ownership' mean to you, and how have you demonstrated it in previous roles?" (Highlight your builder mindset and accountability.)
"How do you stay motivated and productive in a fully remote, fast-paced environment focused on rapid execution?" (Address your work style and ability to thrive under pressure.)
"Why are you interested in the sustainability domain, and how do you see design contributing to its advancement?" (Show your passion and domain understanding.) Portfolio Presentation Strategy:
Structure Your Narrative: For each case study, use a clear structure: Problem -> Your Role/Strategy -> Process/Execution -> Outcome/Impact.
Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs and brand initiatives (e.g., user adoption rates, engagement improvements, conversion lift).
Highlight Ownership: Explicitly state your responsibilities and the decisions you made that drove the project forward. Emphasize your end-to-end involvement.
Showcase Scalability: Explain how your designs were built to scale and adapt to future growth or feature additions.
Be Ready for Design & Strategy Questions: Anticipate questions about your design choices, your understanding of user needs, and how your work aligns with business objectives and the company's "0-to-1" mission.

📝 Enhancement Note: Interview questions and preparation tips are designed to probe for operational capabilities, strategic thinking, and the ability to execute in a venture-building context, beyond just design skills.

📌 Application Steps

To apply for this operations-aligned design position:

Submit your application through the provided EWOR GmbH teamtailor link.
Tailor Your Resume: Highlight experience related to product launches, 0-to-1 initiatives, strategic execution, and end-to-end ownership. Use keywords such as "UI/UX Design," "Brand Strategy," "Product Strategy," "Roadmap Execution," "Scalable Solutions," and "Sustainability."
Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your ability to translate strategy into execution, architect scalable solutions, and drive impact from concept to launch. Ensure they clearly articulate your process and outcomes.
Prepare Your Narrative: Practice presenting your case studies, focusing on the strategic thinking behind your design decisions, your execution process, and the measurable results. Be ready to discuss your "builder mindset" and ownership approach.
Research EWOR and Founders: Understand EWOR's mission, their backing by serial entrepreneurs (Paul Müller, Petter Made), and their focus on building high-impact ventures. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Sustainability UI/UX & Brand Designer (100 % remote) (m/f/d)