Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Ethos Life

Location: Bangalore, India

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-15

Experience Level: 6-8 years

Remote Status: Hybrid

🚀 Role Summary

• Drive high-impact, conversion-focused creative work across key marketing channels, including email, paid/organic social, affiliate, decks, and landing pages.

• Champion the Ethos brand, ensuring consistency and strategic adaptation across diverse audiences and platforms for both consumer and partnership-focused initiatives.

• Integrate animation and motion design into the marketing toolkit to enhance clarity, energy, and polish across digital assets.

• Collaborate closely with growth marketing, writers, and channel stakeholders to translate business objectives into visually compelling and high-performing design solutions.

• Lead end-to-end design projects, from concept and ideation through execution and iteration, in a fast-paced, feedback-rich environment.

📝 Enhancement Note: While the title is "Senior Marketing Designer," the responsibilities heavily lean towards performance marketing and driving conversions, indicating a strong connection to revenue operations and growth marketing initiatives. The emphasis on agent-facing materials and understanding their needs also points to a B2B marketing operations component.

📈 Primary Responsibilities

• Design a high volume of performance-driven marketing content, encompassing email campaigns, social media ads, landing pages, affiliate creative, presentation decks, digital advertising banners, company collateral, and short animations.

• Apply and evolve the Ethos brand guidelines across all marketing touchpoints, ensuring a consistent, elevated, and strategically tailored brand experience for email, lifecycle marketing, social media, advertising, landing pages, and event materials.

• Introduce and implement animation and motion design techniques to imbue marketing materials with greater energy, clarity, and visual appeal across various digital platforms.

• Develop creative assets for new product launches and evolving product lines, focusing on clear communication of value propositions, driving engagement, and aligning with go-to-market strategies for different product types and customer segments.

• Foster close partnerships with marketing, growth, and product design teams to construct compelling visual narratives through the strategic application of iconography, typography, photography, animation, and infographics.

• Proactively identify opportunities and take initiative in shaping strategic design direction, pitching and executing innovative ideas that align with overarching business objectives and enhance the overall user experience.

• Lead high-impact design projects from initial brief and conceptualization through to final execution, demonstrating agility and adaptability in a fast-paced, dynamic setting while balancing speed, quality, and strategic alignment.

📝 Enhancement Note: The responsibilities highlight a need for a designer who understands the full marketing funnel and can contribute to conversion rate optimization (CRO) through design. The focus on agent-facing materials suggests an understanding of B2B marketing needs within a B2C context, requiring adaptability in design approach.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is generally expected for a senior-level role.

Experience: 6-8 years of dedicated experience in marketing design, with a proven track record of delivering high-performance creative solutions.

Required Skills:

• Exceptional design taste level with meticulous attention to detail, craft, and consistency across brand systems and diverse marketing channels.

• Proven ability to provide precise, actionable design feedback and direction, effectively elevating design quality and guiding team members toward superior outcomes.

• Expert proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience designing conversion-oriented marketing materials that effectively balance aesthetic quality with measurable performance results.

• Proven ability to lead design projects end-to-end, from understanding insights and ideation through to execution and iterative refinement.

• Strong skills in storytelling, visual hierarchy, and audience-first thinking, with the capacity to articulate complex ideas with clarity and impact.

• Experience collaborating cross-functionally with marketing, growth, and product teams, building strong working relationships and ensuring creative deliverables align with broader business strategies.

• Ability to thrive in a fast-paced, feedback-rich environment characterized by shifting priorities and evolving goals.

• Highly organized and self-directed, capable of managing multiple projects simultaneously, consistently meeting deadlines, and adapting quickly to new requirements.

• Extremely detail-oriented, with verifiable experience in quality assurance review of digital creative, particularly for email campaigns.

Preferred Skills:

• Proficiency with motion design or animation software (e.g., After Effects, Premiere Pro).

• Experience within the fintech or financial services industries.

📝 Enhancement Note: The emphasis on "performance-driven work," "conversion-oriented marketing materials," and "growth marketing" suggests that candidates with a strong understanding of A/B testing, CRO principles, and data-informed design will be highly valued. Experience with performance analytics to inform design decisions would be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 6-8 years of marketing design experience, with a clear emphasis on performance-driven and conversion-oriented work.

• Demonstrations of strong conceptual thinking and exceptional visual craft across various marketing channels.

• Case studies or examples highlighting the ability to adapt brand systems and evolve brand identity for different audiences and platforms.

• Evidence of successful end-to-end project leadership, from initial brief to final execution and iteration.

Process Documentation:

• Examples of how design strategy and execution were informed by business objectives and user insights, particularly for marketing campaigns.

• Demonstrations of collaborative processes with marketing, growth, and product teams, illustrating how design contributed to cross-functional goals.

• Case studies that detail the iterative design process, including how feedback was incorporated and how designs were refined based on performance data.

• Visual examples of how animation or motion design was used to enhance clarity, engagement, or communicate complex information.

📝 Enhancement Note: Candidates should prepare to showcase specific examples within their portfolio that illustrate how their design work directly contributed to measurable marketing outcomes, such as increased conversion rates, engagement, or lead generation. Demonstrating the ability to articulate the strategic rationale behind design choices is crucial.

💵 Compensation & Benefits

Salary Range: For a Senior Marketing Designer with 6-8 years of experience in Bangalore, India, the estimated annual salary range would typically fall between ₹12,00,000 and ₹20,00,000 (approximately $14,400 - $24,000 USD, subject to exchange rate fluctuations). This estimate is based on industry benchmarks for senior creative roles in major Indian tech hubs, considering the demand for specialized design skills in the fintech sector.

Benefits:

• Comprehensive health insurance coverage.

• Paid time off, including vacation, sick leave, and holidays.

• Opportunities for professional development and continuous learning.

• Potential for performance-based bonuses or incentives.

• Access to company-provided technology and design tools.

• Hybrid work arrangement offering flexibility.

• Contribution to retirement savings plans (as per Indian regulations).

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. The hybrid work model allows for flexibility in scheduling, with specific days in the office to be determined.

📝 Enhancement Note: The salary estimate is based on current market data for senior design roles in Bangalore, India, factoring in the fintech industry and the required skill set. Actual compensation will be determined by the candidate's experience, qualifications, and negotiation. Benefits packages can vary and should be confirmed during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Life Insurance Technology. Ethos Life operates within the rapidly evolving insurtech sector, leveraging technology to disrupt traditional life insurance models. This industry is characterized by innovation, a focus on customer experience, and a data-driven approach to product development and marketing.

Company Size: Ethos Life is a growing technology company, likely falling into the "501-1000 employees" or "1001-5000 employees" range based on its ambition and market presence. This size typically signifies a dynamic environment with established processes but still retains agility and opportunities for individual impact.

Founded: Ethos Life was founded in 2016. Its relatively recent founding means it operates with a modern, tech-forward mindset, emphasizing agility, innovation, and a data-centric approach to business operations.

Team Structure:

• The Senior Marketing Designer will likely be part of a larger Marketing or Growth team, potentially within a dedicated Creative department.

• The team structure is expected to be collaborative, with designers working closely with marketing managers, content writers, growth hackers, and channel specialists.

Methodology:

• Data Analysis and Insights: The team likely utilizes data analytics to inform creative strategies, measure campaign performance, and identify areas for design optimization.

• Workflow Planning and Optimization: Emphasis on efficient workflow processes for content creation, review, and deployment across multiple channels. Agile methodologies may be employed.

• Automation and Efficiency: Exploration and implementation of tools and processes to automate repetitive tasks and improve overall efficiency in content production and campaign management.

Company Website: https://www.ethoslife.com/

📝 Enhancement Note: The company's focus on technology and disruption in the insurance sector suggests a culture that values innovation, data-driven decision-making, and a strong emphasis on user experience and performance metrics. The hybrid work model is a key cultural aspect for this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" individual contributor. It signifies a level of expertise and autonomy where the designer is expected to not only execute but also to influence design strategy, mentor junior colleagues (if applicable), and lead complex projects. The focus on performance and conversion indicates a strong alignment with growth operations.

Reporting Structure: The Senior Marketing Designer will likely report to a Creative Lead, Marketing Manager, or Head of Marketing. They will collaborate extensively with cross-functional teams including Growth Marketing, Product Design, and Content teams, requiring strong communication and stakeholder management skills.

Operations Impact: The designer's work will directly impact key marketing KPIs such as conversion rates, customer acquisition cost (CAC), lead generation, and brand engagement. By creating compelling, performance-driven creative, they will play a crucial role in driving revenue growth and supporting the company's mission to make life insurance more accessible.

Growth Opportunities:

• Operations Skill Advancement: Opportunities to deepen expertise in conversion-focused design, performance marketing creative strategies, and potentially gain exposure to marketing automation tools and A/B testing frameworks.

• Leadership Development: Potential to take on more significant project leadership roles, mentor junior designers, and contribute to the strategic direction of the creative team.

• Specialization: Possibility to specialize in areas like animation, interactive design, or specific marketing channels, contributing to advanced creative capabilities within the marketing operations function.

• Cross-functional Exposure: Deepen understanding of product development, growth strategies, and overall business objectives by working closely with various departments.

📝 Enhancement Note: The "Senior" title implies a path towards leadership or deep specialization within creative operations or marketing operations. The role's focus on performance and conversion means growth opportunities are closely tied to demonstrating measurable impact on business outcomes.

🌐 Work Environment

Office Type: Ethos Life operates a hybrid work model. This means the role will involve a combination of working remotely and working from a physical office location in Bangalore, India.

Office Location(s): Bangalore, India. Specific details about the office location and amenities would be provided by the hiring team.

Workspace Context:

• Collaborative Environment: The hybrid model allows for both focused individual work (remote) and collaborative team sessions, brainstorming, and in-person meetings (in-office).

• Operations Tools and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially other marketing technology tools utilized by the team.

• Team Interaction: Opportunities for direct interaction with marketing, growth, and product teams during in-office days, fostering a cohesive working relationship and facilitating efficient project execution.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected. The hybrid arrangement provides flexibility, allowing for a balance between personal life and professional responsibilities, which is beneficial for sustained creative output and deep work periods.

📝 Enhancement Note: The hybrid nature of the role is a key aspect of the work environment. Candidates should be comfortable with a mix of remote and in-office work, understanding that in-office days are likely dedicated to collaborative activities and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and experience level.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, walk through key projects, and discuss your design process, strategic thinking, and measurable impact. Expect questions about your approach to conversion-driven design and brand consistency.

• Skills Assessment/Design Challenge: Potential for a practical design exercise or case study, focusing on creating marketing assets for a specific campaign or audience, demonstrating your ability to apply brand guidelines and optimize for performance.

• Cross-functional Interviews: Meetings with marketing, growth, and potentially product team members to assess collaboration skills, communication effectiveness, and cultural fit.

• Final Interview: Typically with a hiring manager or senior leader to discuss overall fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate conversion-focused design, brand application, and end-to-end project ownership. Include examples relevant to email, social, and landing pages.

• Tell a Story: For each project, clearly outline the challenge, your role, the strategic approach, the design process, your specific contributions, and most importantly, the measurable results (e.g., conversion rate improvements, engagement metrics).

• Highlight Performance: Emphasize how your design decisions directly contributed to achieving marketing objectives or improving performance metrics. Quantify results whenever possible.

• Showcase Adaptability: Include examples that demonstrate your ability to design for different audiences (consumer vs. agent) and platforms, while maintaining brand consistency.

• Prepare for Questions: Be ready to discuss your design rationale, your experience with Figma and Adobe Creative Suite, your approach to feedback, and how you handle tight deadlines.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the objective, target audience, and desired outcome.

• Focus on Strategy: Articulate the strategic thinking behind your design choices, linking them back to the brief's goals.

• Brand Consistency: Ensure your design adheres to Ethos Life's brand guidelines.

• Performance Optimization: Consider how your design can be optimized for conversion and engagement.

• Clear Communication: Be prepared to present your solution clearly and concisely, explaining your rationale effectively.

📝 Enhancement Note: Candidates should prepare to articulate the "why" behind their design choices, not just the "what." The interview process will likely assess not only design skill but also strategic thinking, problem-solving abilities, and collaboration potential within a growth-oriented marketing team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and component-based design systems. Expected expert-level proficiency.

• Adobe Creative Suite: Proficiency across Photoshop (image editing, digital assets), Illustrator (vector graphics, logos, icons), and InDesign (layout, print collateral).

• Motion Design/Animation Software (Preferred): Tools like Adobe After Effects, Principle, or similar for creating dynamic visual content.

Analytics & Reporting (Familiarity):

• Understanding of analytics platforms (e.g., Google Analytics, Mixpanel) to interpret performance data and inform design decisions.

CRM & Automation (Awareness):

• Awareness of how design assets are deployed within CRM systems (e.g., Salesforce Marketing Cloud, HubSpot) and marketing automation platforms for email campaigns and lead nurturing.

• Understanding of email design best practices for deliverability and engagement.

📝 Enhancement Note: Mastery of Figma and the Adobe Creative Suite is non-negotiable. Experience with motion design tools will be a significant advantage. Familiarity with how design integrates into broader marketing technology stacks (analytics, CRM, automation) is crucial for understanding the impact of creative work.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering measurable results and contributing directly to business growth through creative execution.

• Customer-Centric: Designing with a deep understanding of the target audience, whether it's consumers seeking insurance or agents looking for effective tools.

• Collaborative Spirit: Working effectively across teams, sharing knowledge, and contributing to a positive and productive team environment.

• Innovation & Agility: Embracing new ideas, adapting quickly to changing priorities, and continuously seeking ways to improve creative output and processes.

• Brand Integrity: Upholding and evolving the Ethos Life brand with consistency, quality, and strategic intent across all touchpoints.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, growth, and product teams to ensure design aligns with broader business objectives and user needs.

• Feedback-Rich Environment: Openness to giving and receiving constructive feedback as a core part of the iterative design process.

• Proactive Communication: Clearly articulating design decisions, project status, and potential challenges to stakeholders.

• Shared Ownership: Contributing to team goals and supporting colleagues to achieve collective success.

📝 Enhancement Note: The culture likely values individuals who are not only talented designers but also strategic thinkers who understand how their work contributes to the company's mission and financial success. A proactive and collaborative approach is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Delivering a high volume of creative assets quickly while maintaining exceptional design quality and brand consistency in a fast-paced environment.

• Audience Adaptation: Effectively tailoring design approaches and messaging for distinctly different audiences (consumers and agents) and various marketing channels.

• Integrating New Technologies: Staying abreast of evolving design tools and techniques, particularly in motion graphics and animation, and integrating them effectively into marketing campaigns.

• Demonstrating ROI: Clearly articulating and quantifying the impact of design work on key marketing and business metrics.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to hone skills in motion graphics, animation, and potentially interactive design through projects and specialized training.

• Performance Marketing Acumen: Gaining deeper insights into conversion rate optimization (CRO), A/B testing methodologies, and data-driven creative strategies.

• Industry Knowledge: Expanding understanding of the fintech and life insurance sectors, including regulatory considerations and market dynamics.

• Mentorship and Leadership: Potential to mentor junior designers and take on more strategic leadership roles within the creative function.

📝 Enhancement Note: The role presents a significant opportunity for growth in performance marketing design and creative strategy. Overcoming the challenge of balancing creative excellence with rapid execution will be key to success and professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a marketing campaign that significantly improved conversion rates. What was your process, and what were the key design elements that contributed to its success?" (Focus on quantifiable results and strategic rationale).

• "How do you approach adapting a brand's identity for different audiences and platforms, particularly when designing for both consumers and B2B partners?" (Highlight your understanding of audience segmentation and visual hierarchy).

Company & Culture Questions:

• "Based on what you know about Ethos Life and the insurtech industry, what opportunities do you see for creative innovation in our marketing efforts?" (Showcase your research and understanding of the company's mission and market).

• "How do you thrive in a fast-paced, feedback-rich environment with shifting priorities?" (Provide examples of your adaptability, resilience, and collaborative approach).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly present the problem, your solution (design), and the outcome (results). Use a consistent framework.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs. Numbers speak volumes about performance.

• Explain Your "Why": Be prepared to articulate the strategic thinking behind your design choices, including your rationale for typography, color, layout, and imagery.

• Showcase Versatility: Highlight your ability to work across different mediums (email, social, web) and for different audiences.

• Demonstrate Process: Briefly explain your workflow, including how you use tools like Figma, incorporate feedback, and iterate on designs.

📝 Enhancement Note: Candidates should prepare to discuss their design process in detail, emphasizing how they use data and strategic thinking to drive performance. Being able to clearly articulate the business impact of their creative work will be critical.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Greenhouse.

• Customize Your Resume: Tailor your resume to highlight your 6-8 years of experience in marketing design, emphasizing performance-driven work, conversion optimization, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 strong projects that showcase your expertise in conversion-oriented design, brand system application, and end-to-end project leadership. Ensure clear case studies with measurable results.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on articulating your strategic rationale, design process, and the impact of your work. Be ready to discuss your experience with both consumer and agent-facing creative.

• Research Ethos Life: Understand the company's mission, values, and current marketing efforts. Consider how your design philosophy aligns with their brand and growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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