Senior Graphic Designer - UK

📍 Job Overview

Job Title: Senior Graphic Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Design Operations

Date Posted: April 10, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Develop high-impact visual assets for diverse marketing channels, including digital, social media, and web, ensuring conversion-driven designs.

• Maintain and elevate brand consistency across all creative touchpoints through meticulous attention to detail and strategic visual application.

• Collaborate closely with content, video, and performance marketing teams to conceptualize and execute cohesive, impactful campaigns.

• Leverage performance insights and user feedback to iterate and optimize visual assets, maximizing their effectiveness.

• Mentor junior design talent, contributing to the overall growth and skill development of the design team.

📝 Enhancement Note: This role, while titled "Senior Graphic Designer," has significant implications for "Creative Operations" due to its focus on campaign execution, cross-functional collaboration, performance optimization, and team mentorship. The emphasis on rapid iteration, AI tool integration, and brand system consistency points to a need for operational excellence within the creative function.

📈 Primary Responsibilities

• Conceptualize and design compelling visual assets for marketing campaigns, social media content, website elements, digital advertisements, and short-form motion graphics.

• Translate creative briefs and strategic objectives into visually engaging and on-brand designs that drive user engagement and conversions.

• Partner with content creators, video editors, and performance marketers to ensure seamless integration of visual elements across all campaign materials, fostering a unified brand narrative.

• Analyze performance data and user feedback to inform design decisions, iteratively refining visuals for optimal impact and ROI.

• Uphold and enforce brand guidelines, ensuring design quality and consistency across all brand touchpoints, from initial concept to final delivery.

• Support product marketing initiatives by creating clear, persuasive visual communications that articulate product value propositions and features effectively.

• Provide guidance and mentorship to junior designers, fostering their professional development and contributing to a high-performing creative team environment.

📝 Enhancement Note: The responsibilities highlight a strategic role beyond pure design execution. The focus on "conversion-driven visuals," "optimizing visuals based on performance insights," and "supporting product marketing" indicates a strong link to revenue generation and Go-To-Market (GTM) strategy, positioning this role within a broader operational context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience, is highly recommended.

Experience: 5–8 years of progressive experience in graphic design, motion design, or creative content creation roles, with a demonstrated history of producing high-impact visual work within fast-paced environments.

Required Skills:

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in motion design tools such as After Effects and Premiere Pro.

• Expertise in collaborative design platforms like Figma for UI/UX and asset creation.

• Strong understanding of design principles, including layout, composition, typography, and visual hierarchy.

• Proven ability to translate creative briefs into bold, effective, and on-brand visual assets.

• Demonstrated experience in storytelling through visual mediums across various platforms.

• Ability to work with speed and precision, iterating quickly to meet tight deadlines in a dynamic environment.

• Familiarity with creating assets for marketing campaigns, social media, web, and digital advertising.

Preferred Skills:

• Experience or strong interest in leveraging AI tools for creative concepting, asset generation, and production workflows.

• Experience in producing short-form advertisements or commercial visual assets for performance marketing.

• Exposure to fast-paced startup environments and an understanding of performance marketing strategies.

• Basic knowledge of sound editing or visual effects (VFX).

• Familiarity with developing and utilizing design templates, visual systems, and brand libraries to streamline creative processes.

• Experience in mentoring junior designers and contributing to team development.

📝 Enhancement Note: The explicit mention of AI tools, performance marketing exposure, and experience with brand systems/templates suggests a need for a designer who can operate efficiently and strategically, aligning with the principles of operational excellence in creative delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of professional design work, with a clear emphasis on design leadership and impactful storytelling.

• Demonstrations of clean execution, meticulous attention to detail, and a strong grasp of visual consistency across diverse projects.

• Case studies that highlight the design process, problem-solving approaches, and measurable outcomes (e.g., improved engagement, conversion rates).

• Examples of work created for marketing campaigns, social media, web, and digital ads, illustrating versatility and platform-specific design thinking.

Process Documentation:

• Showcase examples of how you have documented and streamlined creative workflows, particularly for campaign asset production and brand consistency management.

• Illustrate your approach to collaborating with cross-functional teams (content, marketing, product) using process diagrams or project management tools.

• Provide examples of how you have implemented or utilized design systems, templates, or brand libraries to ensure efficiency and consistency in creative output.

• Demonstrate understanding of how to measure the effectiveness of design assets and iterate based on data-driven feedback, reflecting an operations-minded approach to creativity.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. The emphasis on "design leadership," "storytelling," and "performance insights" implies that the portfolio should not just display aesthetics but also strategic thinking and operational efficiency in creative delivery. Demonstrating process and system utilization is key for a senior role.

💵 Compensation & Benefits

Salary Range: £50,000 – £70,000 base salary per annum.

Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience, aligning with industry benchmarks for senior-level design roles in London.

Benefits:

• Competitive salary package, reflecting the senior level of the role and expected contributions.

• Defined growth pathways into creative leadership positions, offering clear career progression within the organization.

• Opportunity to create high-impact visuals that reach millions of users across the region.

• Exposure to a fast-moving, innovative team that values smart design, strategic experimentation, and high-quality execution.

• Remote-friendly work environment, supporting flexibility and work-life balance for UK-based employees.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility often afforded in a remote-first environment, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The salary range of £50,000-£70,000 per annum for a Senior Graphic Designer in London is within the expected market range, considering the company's stated mission and the role's responsibilities. The benefits focus on career growth and impact, which are key motivators for senior creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically application platforms and AI-integrated solutions within the insurance sector. BJAK is a pioneer in digitizing the insurance industry in Southeast Asia and is expanding its mission with new AI-driven applications.

Company Size: While not explicitly stated, the description "densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization" suggests a growing, agile company, likely between 50-250 employees, prioritizing impact and direct contribution over hierarchical structures.

Founded: The company has a history of developing the first and leading insurance platform in Southeast Asia, indicating a stable, established presence with a track record of innovation.

Team Structure:

• The design team is likely integrated within a broader marketing or product function, characterized by a flat organizational structure where individual contributions are highly valued.

• Designers will report to a Creative Lead or Head of Marketing/Product, with direct collaboration expected with content strategists, performance marketers, and product managers.

Methodology:

• BJAK emphasizes a data-driven approach to product development and marketing, suggesting that design decisions will be informed by user analytics and performance metrics.

• The company values engineering and product excellence, implying a rigorous, iterative process for creative development, similar to agile methodologies.

• A focus on efficiency and positive societal contribution is evident, indicating a culture that seeks impactful solutions.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The description of BJAK's culture as "flat," "densely talented," and focused on "engineering and product excellence" suggests a demanding yet rewarding environment for creative professionals. The emphasis on AI and building "superior application platforms" indicates a forward-thinking company where designers can influence cutting-edge products.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level of experience (5-8 years). It requires not only strong design execution skills but also leadership qualities, the ability to mentor others, and strategic input into campaign development.

Reporting Structure: The designer will likely report to a Creative Director, Head of Marketing, or a similar leadership role. Within a flat organization, direct interaction with stakeholders across product, marketing, and content teams is expected, fostering a collaborative and influential position.

Operations Impact: The Senior Graphic Designer's work will have a direct impact on BJAK's brand perception, marketing campaign effectiveness, and ultimately, customer acquisition and retention. By creating high-impact, conversion-driven visuals, the designer will contribute directly to revenue generation and market penetration, particularly in the UK expansion.

Growth Opportunities:

• Creative Leadership: Clear pathways exist for advancement into Creative Lead or Art Director roles, managing larger projects, teams, and strategic creative direction.

• Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, AI-driven design workflows, or performance marketing creative optimization.

• Cross-functional Development: Exposure to product marketing, content strategy, and GTM planning can broaden understanding of business operations and strategic decision-making.

• Mentorship: Developing leadership skills through mentoring junior designers, contributing to team capability building.

📝 Enhancement Note: The "growth pathways into creative leadership" and "ownership of high-impact visuals" are strong indicators of a supportive environment for career progression. The role's senior nature and focus on mentorship suggest it's a stepping stone for individuals aiming for management or strategic creative roles.

🌐 Work Environment

Office Type: The role is described as "Remote-friendly" with a focus on BJAK's "London expansion," suggesting a hybrid or fully remote model for UK-based employees. While there might be a London hub or occasional in-person meetings, the primary work environment will be remote.

Office Location(s): Primarily remote within the United Kingdom, with potential for occasional team gatherings or strategic meetings in London.

Workspace Context:

• Collaborative Environment: While remote, expect a highly collaborative digital workspace. This involves active participation in team meetings, design critiques, and project discussions via video conferencing and collaboration tools.

• Operations Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, After Effects, Premiere Pro) and potentially AI tools for creative enhancement. Project management and communication platforms (e.g., Slack, Asana, Jira) will be integral to daily operations.

• Team Interaction: Regular interaction with marketing, content, and product teams will be facilitated through digital channels, fostering a connected, albeit distributed, team dynamic.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote work offers flexibility, adherence to project timelines, campaign schedules, and collaborative meeting times is crucial. The emphasis on "working fast, iterating quickly, and meeting tight deadlines" implies a demanding schedule where efficient time management is key.

📝 Enhancement Note: The "remote-friendly environment with a focus on BJAK's London expansion" suggests a modern, flexible work setup. The emphasis on collaboration and speed in a remote setting means strong communication and self-management skills are critical, aligning with operational efficiency principles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience, skills, and creative output. This stage will focus on identifying candidates with a strong design aesthetic, relevant software proficiency, and leadership potential.

• Creative Challenge/Portfolio Review: A deeper dive into your portfolio. This may involve a presentation where you walk through key projects, discuss your design process, problem-solving approach, and how you've achieved measurable results. Expect questions about your experience with performance marketing, AI tools, and brand systems.

• Team/Stakeholder Interviews: Meetings with potential team members (other designers, marketers, content creators) and hiring managers. These will assess your collaboration style, communication skills, cultural fit, and ability to contribute to a fast-paced, flat organization.

• Final Interview: Likely with senior leadership to discuss strategic alignment, long-term vision, and confirm suitability for the Senior Graphic Designer role and its growth potential.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that best represent your skills in graphic design, motion design, campaign creation, and brand consistency.

• Highlight Impact: For each project, clearly articulate the objective, your role, the creative process, the challenges faced, and the measurable outcomes (e.g., engagement metrics, conversion improvements). Quantify results wherever possible.

• Demonstrate Process: Explain your design thinking, how you translated briefs, iterated based on feedback, and utilized tools (including AI, if applicable).

• Showcase Versatility: Include examples across different mediums (digital ads, social media, web assets, motion graphics) to demonstrate adaptability.

• Leadership Examples: If possible, include examples of mentoring junior designers or leading creative aspects of a project.

Challenge Preparation:

• AI & Performance Focus: Be prepared to discuss your understanding of AI tools in design and how you approach creating visuals for performance marketing.

• Brand Consistency: Prepare examples of how you’ve maintained brand integrity across multiple touchpoints and campaign elements.

• Rapid Iteration: Think about how you manage tight deadlines and iterate quickly without sacrificing quality.

• Collaboration Scenarios: Practice articulating how you would collaborate with content creators and performance marketers to achieve campaign goals.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating clean execution, storytelling, and design leadership" and the need to "adapt and optimize visuals based on performance insights" means candidates should prepare to discuss data-driven design decisions and their impact on business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and image manipulation (Photoshop, Illustrator).

• Motion Design Software: Proficiency in After Effects for animation and motion graphics, and Premiere Pro for video editing, is critical for creating dynamic campaign assets.

• Figma: A key tool for collaborative design, UI/UX elements, prototyping, and maintaining design systems.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Tools: Experience or a strong interest in AI tools for design conceptualization, asset generation, image enhancement, or workflow automation (e.g., Midjourney, DALL-E, Adobe Sensei features) is highly desirable.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, After Effects, and Premiere Pro, alongside a strong interest in AI tools, defines the technical core of this role. The ability to leverage these tools for "high-impact design assets" and "conversion-driven visuals" is paramount.

👥 Team Culture & Values

Operations Values:

• Excellence & Efficiency: A strong emphasis on high-quality creative output delivered at speed, with a focus on optimizing workflows and processes for maximum impact.

• Data-Driven Decisions: Valuing insights from performance data to inform design choices and drive measurable results.

• Collaboration & Ownership: Encouraging a flat organizational structure where team members take ownership of their work, collaborate effectively across departments, and contribute directly to the company's mission.

• Innovation & Experimentation: A culture that embraces exploring new visual directions, leveraging emerging technologies like AI, and iterating based on what works.

• Impact & Contribution: A drive to create work that is not only visually strong but also strategically impactful, contributing positively to business growth and societal efficiency.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with content creators, performance marketers, and product teams, acting as key contributors to integrated marketing campaigns.

• Feedback Culture: An environment where constructive feedback is welcomed and utilized for continuous improvement of both creative output and personal development.

• Agile & Iterative: A fast-paced, iterative approach to design, where quick turnarounds, experimentation, and adaptation are common.

• Ownership Mindset: Team members are encouraged to be proactive, take initiative, and own their projects from concept to completion, fostering a sense of accountability and shared success.

📝 Enhancement Note: The culture emphasizes a blend of creativity and operational rigor. Values like "efficiency," "data-driven decisions," and "innovation" highlight the need for a designer who is both artistically talented and strategically minded, capable of operating within a high-performance, agile environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid iteration and tight deadlines in a fast-paced startup environment can be demanding, requiring exceptional time management and prioritization skills.

• AI Integration Learning Curve: Staying current with and effectively integrating rapidly evolving AI tools into design workflows presents an ongoing learning challenge.

• Cross-Functional Alignment: Ensuring consistent brand messaging and design quality across diverse campaigns and collaborations with various departments requires strong communication and negotiation skills.

• Remote Collaboration Dynamics: Building strong working relationships and maintaining seamless creative output within a fully remote setting necessitates proactive communication and digital collaboration prowess.

Learning & Development Opportunities:

• Advanced AI Tool Training: Opportunities to explore and master AI-powered design tools, potentially through dedicated workshops or self-directed learning.

• Performance Marketing Creative Optimization: Deepening expertise in designing assets specifically for performance marketing channels, understanding A/B testing, and conversion rate optimization (CRO).

• Creative Leadership Development: Gaining mentorship and experience to transition into leadership roles, managing projects, and guiding junior designers.

• Industry Trends & Conferences: Potential for participation in relevant design conferences or workshops to stay abreast of the latest trends in graphic and motion design, and AI applications in creativity.

📝 Enhancement Note: The challenges are typical of a growing tech company with ambitious goals. The growth opportunities are clearly defined, offering a path for specialization and leadership, appealing to ambitious senior professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create high-impact visuals for a marketing campaign with a very tight deadline. How did you prioritize tasks and ensure quality?" (Focus on process, time management, and quality control.)

• "How do you approach translating a creative brief into a visual concept, especially when dealing with complex product features or AI-driven technology?" (Focus on conceptualization, problem-solving, and understanding of the subject matter.)

Company & Culture Questions:

• "What interests you about BJAK's mission and our work in digitizing the insurance industry with AI?" (Demonstrate research and alignment with company vision.)

• "How do you see your design philosophy aligning with a flat organizational structure and a focus on engineering excellence?" (Show understanding of company culture and your ability to thrive in it.)

Portfolio Presentation Strategy:

• Storytelling: For each project, narrate the journey: the problem, your solution, the process, and the impact. Make it a compelling story, not just a showcase of images.

• Quantify Impact: Where possible, use numbers and data to demonstrate the success of your designs (e.g., "increased click-through rates by X%," "achieved Y impressions").

• Showcase Process: Explain your thought process, tool choices (including any AI tools used), and how you iterated. This demonstrates operational thinking.

• Brand Consistency: Highlight how you ensured brand consistency across different assets or campaigns.

• Leadership & Mentorship: If you have examples of mentoring, be ready to share your approach and any positive outcomes.

📝 Enhancement Note: Preparing for questions about AI tools, performance marketing, and data-driven design is crucial. Candidates should be ready to showcase not just their aesthetic skills but also their operational approach to creative problem-solving and campaign execution.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating campaign design, social media assets, web visuals, and motion graphics. Emphasize work that shows an understanding of conversion-driven design and brand consistency.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, proficiency in required software (Adobe Creative Suite, Figma, After Effects, Premiere Pro), and any experience with AI tools or performance marketing creative. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how you leverage data and feedback. Prepare to discuss your experience with mentorship and working in fast-paced environments.

• Company Research: Thoroughly research BJAK's mission, its leading position in the insurance tech space, and its focus on AI. Understand their brand aesthetic and target audience to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.