Ads Graphic Designer - Shadow Light Studios

📍 Job Overview

Job Title: Ads Graphic Designer

Company: Shadow Light Studios

Location: Philippines

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-14

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing, static ad creatives for major paid social platforms (Meta, TikTok) and Google Display, focusing on driving user engagement and conversions.

• Collaborate closely with creative directors and cross-functional teams to iterate rapidly on visuals, ensuring brand consistency and campaign objectives are met across a diverse portfolio of global brands.

• Leverage a strong understanding of visual hierarchy, color theory, and layout design to create "scroll-stopping" assets that stand out in fast-paced digital environments.

• Maintain high output and quality standards without relying on templates, demonstrating a keen ability to adapt to varied brand voices and aesthetics.

📝 Enhancement Note: While the title is "Ads Graphic Designer," the responsibilities and required skills, particularly the emphasis on driving results, A/B testing, and adapting to brand worlds, position this role firmly within the realm of marketing operations and creative operations. The focus on performance-driven creative execution is a key differentiator.

📈 Primary Responsibilities

• Static Ad Creative Development: Design platform-ready static ad creatives optimized for Meta (Facebook/Instagram), TikTok, and Google Display networks, ensuring adherence to platform specifications and best practices for paid media.

• Performance-Oriented Design: Produce multiple variations of ad creatives for efficient A/B testing, with a focus on identifying and implementing visual elements that drive higher click-through rates (CTR) and conversion rates.

• Brand Aesthetic Adaptation: Skillfully adapt to and execute within diverse client brand guidelines, tones, and visual aesthetics, ensuring all created assets are cohesive and representative of each brand's identity.

• Creative Iteration & Collaboration: Work collaboratively with creative directors and account managers to quickly iterate on designs based on feedback, aligning on creative direction and campaign goals.

• Project & File Management: Maintain organized project folders and clean file structures for efficient workflow and easy access to assets, crucial for managing a high volume of client work.

• Timely Delivery: Consistently meet strict project deadlines while effectively managing multiple ad creative projects simultaneously in a fast-paced agency environment.

📝 Enhancement Note: The emphasis on "producing multiple variations quickly for A/B testing" and "driving real results" indicates a strong performance marketing focus. This goes beyond typical graphic design tasks and requires an understanding of conversion rate optimization (CRO) principles within creative.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a strong theoretical foundation in design principles. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on creating static ad creatives for paid social and digital advertising campaigns.

Required Skills:

• Portfolio: A robust and compelling portfolio showcasing a strong track record in designing static ad creatives for paid social media (Meta, TikTok) and digital display advertising. The portfolio should demonstrate an understanding of performance-driven design and visual appeal that captures attention.

• Design Software Proficiency: Expert-level proficiency in industry-standard design tools such as Figma, Adobe Photoshop, and Adobe Illustrator.

• Visual Design Principles: Deep understanding and practical application of visual hierarchy, color theory, typography, and layout design principles specifically within the context of advertising and digital media.

• Agility & Adaptability: Proven ability to produce high-quality work quickly and efficiently without relying on pre-made templates, demonstrating a capacity for rapid iteration and adaptation to various brand styles.

• Feedback Integration: Openness to feedback and a structured approach to iterating on designs based on constructive criticism from creative directors and stakeholders.

• Attention to Detail: Meticulous attention to detail in file organization, asset delivery, and ensuring adherence to brand guidelines and technical specifications.

Preferred Skills:

• Short-Form Video Ad Production/Editing: Experience in producing or editing short-form video ads, which can complement static creative efforts and offer a broader range of creative solutions.

• Understanding of Paid Media Platforms: Familiarity with the nuances and best practices of advertising on Meta (Facebook/Instagram), TikTok, and Google Display.

• Creative Strategy Contribution: Ability to contribute creative ideas and strategic thinking beyond just execution, influencing the direction of ad campaigns.

📝 Enhancement Note: The requirement to work "fast without relying on templates" and the "sharp eye for what makes people stop and click" indicates a need for designers who can think conceptually and execute original ideas under pressure, rather than just assembling pre-designed elements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Static Ad Case Studies: Showcase 3-5 distinct case studies of static ad campaigns designed for paid social or digital platforms. Each case study should clearly articulate the client/brand, the campaign objective, the creative strategy, your specific design contributions, and the resulting performance metrics (e.g., CTR, conversion rates, engagement).

• Brand Adaptation Examples: Include examples that demonstrate your ability to adapt your design style to different brand aesthetics and target audiences. This could be within a single case study or through separate examples.

• Tool Proficiency Demonstration: While not explicitly a separate section, the quality of your work within Figma, Photoshop, or Illustrator should inherently demonstrate your mastery of these tools. Ensure files are well-organized if requested for review.

• Process Documentation (Implied): While not a formal requirement for submission, be prepared to discuss your design process, from brief interpretation to final delivery, including how you approach A/B testing variations and incorporate feedback.

Process Documentation:

• Workflow Design: Be prepared to discuss how you approach designing workflows for ad creative production, including project kickoff, feedback loops, and revision cycles, especially when managing multiple projects simultaneously.

• Implementation & Automation: While this role is focused on static designs, understanding how your assets integrate into broader campaign automation or testing platforms (like Meta Ads Manager or Google Ads) is beneficial.

• Measurement & Analysis: Understand how to interpret basic performance metrics for your ad creatives and how this data informs future design decisions. Be ready to discuss the impact of your designs on campaign results.

📝 Enhancement Note: For operations roles, a portfolio is not just a gallery of work, but evidence of process. Candidates should be ready to articulate their design methodology, how they manage workflow, and how their creative output directly contributes to measurable business outcomes like lead generation or sales.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month.

📝 Enhancement Note: This salary range is estimated based on the provided monthly figures and common industry benchmarks for remote graphic designers with 2-5 years of experience in regions like the Philippines, considering the specific skills required for performance-driven ad creative. The USD currency suggests a global hiring approach. Researching cost of living and typical freelance/remote graphic designer rates in the Philippines can provide further context.

Benefits:

• Project-Based Bonuses: Opportunity for additional compensation based on high output and exceptional quality of work, incentivizing strong performance.

• Global Brand Exposure: Direct experience working with and creating assets for influential global brands such as Snapchat, Monster Energy, and X Games.

• Career Growth Pathways: Clear opportunities for advancement into senior creative roles, leadership positions, and long-term employment within Shadow Light Studios (SLS).

• Skill Development: Accelerated learning and improvement of design and creative skills through tight feedback loops and challenging projects.

• Strong Team Culture: Membership in a team that emphasizes learning, accountability, and a commitment to excellence in creative execution.

Working Hours: Approximately 40 hours per week, with a flexible remote arrangement.

📝 Enhancement Note: The benefits package highlights growth and development, which are crucial for operations and creative professionals seeking to advance their careers. The emphasis on "tight feedback loops" suggests a dynamic and learning-oriented environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising / Creative Services / Video Production (indicated by "SLS Video" domain). Shadow Light Studios operates at the intersection of content creation and performance marketing, partnering with brands to develop high-impact creative assets.

Company Size: Based on the LinkedIn data (if available) or typical agency structures for this type of work, it's likely a small to medium-sized agency (e.g., 20-100 employees), allowing for agile operations and direct impact. The "SLS" domain and mention of "long term opportunities at SLS" suggest it might be part of a larger entity or has a structured growth plan.

Founded: While the founding date is not provided, the company's emphasis on partnering with "influential brands and creators" and its work across various high-profile clients suggests established experience in the creative and digital marketing space.

Team Structure:

• Operations Focus: The team is structured around delivering high-performing creative assets for paid media. This likely includes creative directors, designers, account managers, and potentially strategists or media buyers.

• Reporting Structure: Designers will likely report to a Creative Director or a Lead Designer, with direct collaboration across project teams.

• Cross-Functional Collaboration: Strong collaboration is expected with the broader marketing and client management teams to ensure creative aligns with campaign objectives and client brand identities.

Methodology:

• Data-Driven Creativity: The emphasis on "high performing creative," "scroll-stopping static ad creatives that drive real results," and "A/B testing" indicates a data-driven approach to creative development.

• Agile Workflow: The need for "multiple variations quickly," "iterate quickly," and "deliver on strict timelines" points to an agile and fast-paced workflow.

• Continuous Improvement: The "tight feedback loops" and focus on skill improvement suggest a culture of continuous learning and refinement of processes and creative output.

Company Website: slsvideo.com (derived from domain)

📝 Enhancement Note: The company's focus on "influential brands and creators" and high-profile clients suggests a competitive, high-standard environment. This is typical for agencies specializing in performance marketing creative.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Ads Graphic Designer. It requires a solid foundation of design skills and practical experience in creating performance-oriented ad creatives, but also offers a pathway for growth.

Reporting Structure: Typically, an Ads Graphic Designer would report to a Creative Director or a Senior Designer. They would collaborate closely with project managers and potentially marketing strategists or account managers to ensure creative output aligns with business goals.

Operations Impact: The role has a direct impact on the success of paid media campaigns by creating the visual assets that drive user engagement, clicks, and conversions. Effective ad creative is a critical component of the overall marketing operations funnel, directly influencing customer acquisition costs and return on ad spend (ROAS).

Growth Opportunities:

• Senior Creative Roles: Potential to advance to Senior Ads Graphic Designer, Lead Designer, or Art Director positions, taking on more complex projects and providing creative leadership.

• Specialization: Opportunity to specialize further in specific platforms (e.g., TikTok creative expert) or ad formats (e.g., motion graphics for ads).

• Creative Strategy: Develop a deeper understanding of paid media strategy, allowing for greater contribution to campaign conceptualization and optimization.

• Leadership: With demonstrated success and leadership potential, there could be opportunities to manage junior designers or lead creative teams.

📝 Enhancement Note: The explicit mention of "room to grow into bigger creative and leadership roles" and a "clear path to long term opportunities" is a strong indicator of the company's investment in employee development, a key attraction for operations professionals seeking stability and advancement.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce, emphasizing asynchronous communication and digital collaboration tools.

Office Location(s): Based in the Philippines, but the role is remote, suggesting the company may not have a physical office in the Philippines or that the role is open to any candidate within the Philippines. The company's primary operations might be elsewhere, with a global remote talent pool.

Workspace Context:

• Digital Collaboration: Expect a heavy reliance on digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, Figma's collaboration features).

• Tools & Technology: Access to and proficiency with design software (Figma, Photoshop, Illustrator) is paramount. The company likely provides access to inspiration boards and brand assets digitally.

• Team Interaction: While remote, there will be opportunities for team interaction through virtual meetings, collaborative design sessions, and team-building activities. The "strong team culture focused on learning, accountability and excellence" suggests proactive efforts to foster connection despite the distance.

Work Schedule: Approximately 40 hours per week. As a remote role, there may be some flexibility in daily scheduling, but core hours for collaboration and meetings will likely be expected, potentially aligning with the company's primary time zone or a global standard.

📝 Enhancement Note: The remote nature of the role requires strong self-discipline, excellent communication skills, and proficiency in asynchronous work. Candidates should be comfortable managing their own time and proactively engaging with team members and project updates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submission of resume and a strong portfolio is the first step. The hiring team will assess your design skills, experience with ad creatives, and suitability for the company's aesthetic.

• Skills Assessment/Creative Challenge: Candidates may be asked to complete a short, timed design challenge simulating a real-world task (e.g., creating a few ad variations for a given brief).

This assesses speed, adaptability, and adherence to brand guidelines under pressure.

• Interviews: Multiple rounds of interviews are likely, potentially including:

  • Hiring Manager/Creative Director Interview: To discuss your experience, portfolio in depth, design philosophy, and fit with the team's creative direction.
  • Team/Cross-Functional Interview: To gauge collaboration style and how you interact with different team members.

• Final Evaluation: Focus on your ability to deliver high-impact creative, adapt to feedback, manage workload, and contribute to the team's overall success.

Portfolio Review Tips:

• Highlight Performance: For each ad creative example, clearly state the objective and any available performance metrics. Quantify your impact.

• Showcase Variety: Demonstrate your ability to work across different brands and aesthetics. Include examples that show your creative range.

• Organize for Clarity: Ensure your portfolio is easy to navigate. Group similar projects or by client. Use clear titles and brief descriptions for each piece.

• Focus on Static Ads: Prioritize your strongest static ad creative work, as this is the primary focus of the role. If you have video ad experience, include it as a bonus, but ensure static ads are well-represented.

• Tailor to the Brief: Reference the company's ad inspiration board (app.foreplay.co/share/boards/Y1PchuN4TKrbQoaQkPyL) in your portfolio or cover letter, explaining how your style aligns with their aesthetic.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any creative challenge brief. Identify the target audience, platform, objective, and key message.

• Mimic Company Style: Review the inspiration board again. Try to capture a similar tone, color palette, and visual energy in your challenge submission.

• Prioritize Speed & Quality: Focus on delivering a solid, well-executed concept within the given timeframe. It's better to have a strong concept that's slightly less polished than a highly polished but uninspired piece.

• File Naming & Organization: Even in a challenge, maintain good file hygiene. Name your files clearly and organize them in a logical folder structure.

📝 Enhancement Note: The emphasis on a "sharp eye for what makes people stop and click" and the provided inspiration board are critical clues. Candidates should study this board and be prepared to articulate how their design choices are informed by principles that drive user attention and action in a crowded digital space.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and delivering platform-ready assets. Proficiency in Figma's features for design systems, auto-layout, and component creation will be highly valued.

• Adobe Photoshop: Critical for image editing, manipulation, and creating detailed visual assets.

• Adobe Illustrator: Necessary for vector graphics, logos, and scalable illustrations.

Analytics & Reporting:

• Platform Ad Managers: Familiarity with Meta Ads Manager and Google Ads interface for understanding ad specs, creative upload processes, and potentially basic performance metric interpretation.

• A/B Testing Concepts: Understanding how creatives are tested and the importance of variations for optimization.

CRM & Automation:

• While not directly managing CRM or marketing automation platforms, understanding how ad creatives integrate into broader marketing automation workflows and CRM data pipelines can be advantageous for context.

📝 Enhancement Note: The explicit mention of Figma, Photoshop, and Illustrator highlights the core technical skills required. Proficiency in Figma is particularly important given its prevalence in modern collaborative design workflows, especially in remote settings.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong focus on creating ads that not only look good but also perform well and drive measurable business outcomes for clients.

• Creativity & Innovation: Encouraging bold ideas and "scroll-stopping" visuals that push creative boundaries within client brand guidelines.

• Collaboration & Feedback: A culture that values open communication, constructive feedback, and working together to achieve shared goals.

• Accountability & Excellence: Taking ownership of work, striving for high standards, and maintaining a commitment to delivering exceptional quality.

• Continuous Learning: An environment that supports skill development, learning from feedback, and adapting to new trends and technologies in digital advertising.

Collaboration Style:

• Remote & Asynchronous: The team operates remotely, requiring effective asynchronous communication and proactive engagement.

• Cross-Functional Integration: Designers work closely with creative directors, account managers, and potentially strategy teams to ensure creative alignment with campaign objectives.

• Iterative Process: Expect a dynamic workflow with regular feedback loops and revisions to refine creative output.

• Knowledge Sharing: The emphasis on learning suggests a culture where team members share insights, best practices, and learnings from campaigns.

📝 Enhancement Note: The values emphasize a blend of creative excellence and business-driven results, which is characteristic of successful performance marketing operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Fast Pace: The need to produce multiple ad variations quickly for various clients can be demanding. Managing time effectively and maintaining quality under pressure will be key.

• Adapting to Diverse Brands: Consistently shifting between different brand aesthetics and voices requires strong adaptability and a broad creative toolkit.

• Performance Pressure: Designing creatives that not only meet aesthetic standards but also demonstrably drive results can be challenging, requiring a blend of artistic skill and strategic thinking.

• Remote Collaboration Nuances: Effectively collaborating and communicating creative ideas in a fully remote setting without the benefit of in-person interaction.

Learning & Development Opportunities:

• Platform Expertise: Deepen understanding of what makes creatives perform on specific platforms like Meta and TikTok through hands-on experience and feedback.

• Creative Strategy: Gain exposure to the strategic side of paid media, understanding how creative fits into broader marketing campaigns and business objectives.

• Client Management Exposure: Learn how creative is presented to and discussed with global brands.

• Mentorship: Potential to receive mentorship from experienced creative directors and senior team members.

📝 Enhancement Note: The challenges presented are common in agency or fast-paced marketing environments. These challenges also serve as opportunities for skill development and growth, particularly in areas of efficiency, adaptability, and strategic creative thinking.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing an ad creative that needs to stop a user mid-scroll on platforms like TikTok or Instagram?" (Preparation: Discuss your process for creating engaging hooks, using strong visuals, compelling copy, and understanding user behavior on these platforms. Reference the company's inspiration board.)

• "Describe a time you had to adapt your design style significantly for a client's brand. What was your process, and what was the outcome?" (Preparation: Prepare a case study that highlights your versatility and ability to adhere to brand guidelines while still being creative. Quantify results if possible.)

Company & Culture Questions:

• "What do you know about Shadow Light Studios and our approach to advertising creative?" (Preparation: Research the company website, social media, and client list. Analyze the provided ad inspiration board and be ready to discuss your thoughts on their aesthetic.)

• "How do you handle constructive criticism on your designs?" (Preparation: Emphasize your openness to feedback, your process for incorporating it, and how you view it as an opportunity for improvement.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the client/problem, your solution (the creative), and the outcome (performance).

• Highlight Process: Be ready to walk through your design process for a selected piece, explaining your tool choices, iterations, and decision-making.

• Focus on Impact: Emphasize the "why" behind your design choices and how they were intended to achieve specific results. Use data where available.

• Address the Inspiration Board: Be prepared to discuss how your work aligns with or offers a unique perspective on the aesthetic presented in the company's inspiration board.

📝 Enhancement Note: The interview preparation should focus on demonstrating not just design talent, but also an understanding of performance marketing, client collaboration, and the ability to thrive in a fast-paced, remote agency environment.

📌 Application Steps

To apply for this Ads Graphic Designer position:

• Submit your application through the provided link on Workable, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest static ad creative work. Prioritize examples that align with the aesthetic and performance-driven approach demonstrated in Shadow Light Studios' inspiration board. Include case studies that clearly articulate campaign objectives and results.

• Resume Optimization: Tailor your resume to highlight keywords such as "Static Ad Design," "Paid Social," "Meta Ads," "TikTok Ads," "Figma," "Photoshop," "A/B Testing," and "Performance Creative." Quantify achievements and responsibilities wherever possible.

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and how you handle feedback and tight deadlines. Prepare to discuss specific examples from your portfolio that showcase your skills and adaptability.

• Company Research: Thoroughly review Shadow Light Studios' website and client roster. Understand their work and client types, and be prepared to discuss why you are a good fit for their culture and creative standards.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.