Graphic Design Manager

📍 Job Overview

Job Title: Graphic Design Manager

Company: Andretti Indoor Karting & Games

Location: Orlando, FL

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-06-13

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the nationwide visual identity and brand management for Andretti Indoor Karting & Games, ensuring consistent brand standards across all marketing and communication channels.

• Drive the creative development and execution of compelling visual assets for consumer promotions, corporate sales initiatives, and new store openings, directly impacting guest engagement and revenue growth.

• Oversee the entire creative project lifecycle from concept to production, managing timelines, priorities, and external vendor relationships to ensure high-quality output and timely delivery.

• Provide creative direction, mentorship, and quality control, fostering a collaborative environment with marketing, operations, and sales teams to achieve strategic business objectives.

• Translate complex business goals into effective visual communications that enhance brand awareness, support local marketing efforts, and contribute to overall business success within the family entertainment sector.

📝 Enhancement Note: This role is positioned as a key leadership function within the marketing and operations departments, emphasizing strategic brand stewardship and execution across a multi-location, high-growth family entertainment and gaming enterprise. The focus on national brand consistency, new store openings, and cross-functional collaboration indicates a significant operational impact.

📈 Primary Responsibilities

• Develop and manage a comprehensive library of brand-wide creative assets, encompassing print, digital, social media, web, email, in-venue signage, and promotional materials to maintain a cohesive and impactful brand presence.

• Design and execute marketing collateral for diverse campaigns, including consumer promotions, food & beverage specials, seasonal events, and local community outreach initiatives, to drive guest traffic and revenue.

• Create essential sales enablement materials for the Corporate Sales division, such as brochures, presentations, proposal templates, and trade show assets, to support business development efforts.

• Spearhead the creative strategy and asset development for all new store openings, from initial recruitment materials and grand opening campaigns to operational signage and local marketing collateral, ensuring a strong launch presence.

• Manage and optimize creative project timelines, workflows, and priorities, effectively coordinating with external vendors (printers, signage specialists, photographers, videographers) to ensure quality, accuracy, and on-time delivery of all creative outputs.

• Provide clear creative direction, mentorship, and rigorous quality control to design projects, ensuring alignment with brand guidelines and business objectives.

• Foster strong partnerships with marketing, operations, sales, and local store teams, collaborating to support company-wide initiatives and achieve shared goals.

• Implement and maintain organized project management processes and creative best practices to enhance team efficiency and output quality.

📝 Enhancement Note: The responsibilities clearly outline a managerial role with direct oversight of creative output for a national brand. The emphasis on supporting new store openings and corporate sales, alongside consumer promotions, highlights the strategic importance of this role in driving both brand awareness and revenue generation across multiple facets of the business.

🎓 Skills & Qualifications

Education: High School Diploma or equivalent required. A Bachelor's Degree in Graphic Design, Marketing, Visual Communications, or a closely related field is highly preferred.

Experience: A minimum of 5+ years of professional graphic design experience is expected, with a strong preference for candidates who have held leadership or creative management roles. Experience within the hospitality, entertainment, retail, or family entertainment industry is a significant advantage.

Required Skills:

• Adobe Creative Suite Proficiency: Advanced mastery of Photoshop, Illustrator, and InDesign is essential for creating high-quality design assets.

• Core Design Expertise: Strong foundational skills in graphic design principles, typography, branding, and layout design are critical for effective visual communication.

• Project Management & Organization: Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and maintain organized workflows in a fast-paced environment.

• Communication Skills: Excellent written and verbal communication abilities for collaborating with internal teams, external vendors, and stakeholders.

• Brand Consistency: Proven ability to understand and enforce brand standards across diverse marketing materials and channels.

• Adaptability: Willingness and ability to work a flexible schedule, including nights, weekends, and holidays as business needs dictate.

• Logistics: Possession of a valid driver's license and eligibility to work in the United States.

• Age Requirement: Must be at least 18 years of age.

Preferred Skills:

• Digital Marketing Experience: Familiarity with digital advertising, email marketing platforms, and basic web design principles to support online campaigns.

• Multimedia Skills: Experience with photography, videography, or motion graphics to enhance creative content.

• Industry Acumen: A keen interest in and familiarity with virtual reality, arcade games, and motorsports, aligning with the company's core offerings.

• Leadership & Team Motivation: Proven ability to lead, mentor, and motivate design teams and collaborate effectively across all levels of staff.

📝 Enhancement Note: The qualifications strike a balance between essential technical design skills and management capabilities. The preference for industry-specific experience and multimedia skills suggests the company values candidates who can contribute beyond traditional graphic design, bringing a broader creative perspective relevant to the entertainment sector.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: Include examples demonstrating your ability to develop and maintain consistent brand identities across various applications (e.g., logos, style guides, multi-channel campaigns).

• Marketing Campaign Examples: Present case studies of marketing campaigns you have conceptualized and executed, highlighting how design contributed to achieving specific business objectives (e.g., increased attendance, promotion of events).

• New Store Opening Materials: Showcase examples of materials created for new business launches, such as signage plans, grand opening collateral, and local marketing assets, demonstrating your understanding of launch strategies.

• Vendor Collaboration Projects: If possible, include examples where you managed external vendors (printers, fabricators) for production, illustrating your project oversight and quality control capabilities.

• Digital & Social Media Assets: Demonstrate proficiency in creating engaging visuals for digital platforms, including social media graphics, web banners, and email templates.

Process Documentation:

• Creative Workflow Design: Be prepared to discuss your approach to designing and managing creative workflows, from brief intake to final asset delivery, emphasizing efficiency and clarity.

• Brand Guideline Implementation: Showcase how you've implemented and enforced brand guidelines, ensuring consistency across diverse projects and stakeholders.

• Project Management Methodologies: Be ready to articulate your project management strategies, including how you track progress, manage timelines, and communicate updates on creative projects.

• Vendor Management Protocols: Outline your process for selecting, briefing, and managing external creative vendors, including quality assurance and budget considerations.

📝 Enhancement Note: For a Graphic Design Manager role, a robust portfolio is crucial. The emphasis should be on demonstrating not only creative talent but also strategic thinking, project management acumen, and the ability to drive business results through design. Highlighting experience with multi-location brands or the entertainment industry will be particularly beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Design Manager with 5-10 years of experience in a major metropolitan area like Orlando, FL, and considering the company's emphasis on "Top Salaries" and "exciting Bonus opportunities," the estimated annual salary range is $75,000 - $95,000. This estimate accounts for the leadership responsibilities, multi-location scope, and the specific demands of the family entertainment industry.

Benefits:

• Competitive Compensation: Includes top salaries and exciting bonus opportunities, reflecting performance and company success.

• Comprehensive Health Coverage: Personal/Family Medical, Dental, and Vision Insurance plans are provided.

• Health Savings Account (HSA): A substantial $1,200 company-paid Health Savings Account is available to assist with medical expenses.

• Paid Time Off: Vacation time is accrued during the first year of employment, offering work-life balance.

• Retirement Savings: A 401k retirement program is offered with an attractive 4.5% company match, supporting long-term financial planning.

• Life and Disability Insurance: Company-provided Life Insurance and Short-Term Disability Insurance offer financial protection.

Working Hours: The role requires a flexible work schedule, with the ability to work nights, weekends, and holidays as dictated by business needs, particularly around new store openings and major promotional periods. A standard full-time work commitment is expected, likely around 40 hours per week, but adaptability is key.

📝 Enhancement Note: The salary range is estimated based on typical compensation for similar roles in Orlando, FL, considering the provided benefits and company description which suggests a competitive compensation package. The inclusion of a significant company match for 401k and a substantial HSA contribution are strong indicators of a robust benefits program.

🎯 Team & Company Context

🏢 Company Culture

Industry: Family Entertainment Center (FEC), Hospitality, Entertainment, and Gaming. Andretti Indoor Karting & Games operates in a dynamic and competitive market that blends high-octane entertainment with hospitality services, including dining and event hosting. The company focuses on delivering cutting-edge experiences, from multi-level indoor karting tracks and virtual reality simulators to arcades and event spaces.

Company Size: Andretti Indoor Karting & Games is a growing enterprise with multiple locations nationwide. While the exact current employee count isn't specified, such multi-location companies typically range from several hundred to over a thousand employees. This size suggests a structured corporate environment with established marketing, operations, and HR functions, but still retains a degree of agility and a close-knit feel, especially within individual venue teams.

Founded: Founded with a vision to create unparalleled entertainment experiences, Andretti Indoor Karting & Games has evolved significantly since its inception. The company's history is rooted in a passion for motorsports and family fun, which translates into a culture that values innovation, excitement, and exceptional guest service. This heritage likely influences the brand's energetic and forward-thinking approach to operations and marketing.

Team Structure:

• The Graphic Design Manager will likely be part of a Marketing Department, potentially reporting to a Director of Marketing or VP of Marketing.

• This role will manage the graphic design function, which may include direct reports (junior designers, interns) or primarily involve managing external creative vendors and freelancers.

• Close collaboration is expected with various departments, including Operations (for in-venue signage and local marketing), Sales (for corporate event collateral), and potentially New Business Development (for new store opening materials). Methodology:

• Data-Driven Creativity: While creative vision is paramount, marketing efforts are likely informed by guest engagement data, sales performance metrics, and promotional effectiveness. The design function must translate this data into visually compelling campaigns.

• Process Optimization: The company emphasizes efficiency and quality, particularly in areas like new store openings and vendor management. Streamlined creative workflows and clear communication protocols are essential.

• Brand Storytelling: The company aims to create memorable experiences. The design strategy will focus on storytelling that captures the excitement and unique offerings of Andretti Indoor Karting & Games.

Company Website: https://andrettikarting.com/

📝 Enhancement Note: The company operates in a vibrant, high-energy sector. The Graphic Design Manager will need to be comfortable with a fast-paced, results-oriented environment that prioritizes guest experience and brand excitement. The multi-location aspect means a strong focus on scalability and consistency in creative execution.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level management position within the creative and marketing function. As a Graphic Design Manager, you are expected to provide strategic creative direction, manage projects independently, oversee brand consistency across national locations, and potentially lead a team or manage external resources. This level implies a significant degree of autonomy and responsibility for creative output that directly impacts business objectives.

Reporting Structure: The Graphic Design Manager typically reports to a higher-level marketing executive, such as a Director of Marketing, Senior Marketing Manager, or potentially a VP of Marketing. This position will likely collaborate closely with department heads in Operations, Sales, and Event Management to ensure creative aligns with their respective goals and initiatives.

Operations Impact: The role's impact is substantial. Effective visual identity and marketing collateral are crucial for:

• Brand Recognition & Loyalty: Consistent branding builds trust and makes the company memorable.

• Guest Acquisition & Retention: Compelling promotions and event materials drive traffic and encourage repeat visits.

• Revenue Generation: Sales collateral and event packages directly support corporate bookings and revenue targets.

• New Market Entry: Successful creative execution for new store openings is vital for initial market penetration and brand awareness.

• Operational Efficiency: Clear signage and operational graphics contribute to smooth venue operations and guest experience.

Growth Opportunities:

• Leadership Advancement: Potential to grow into a Director of Marketing or Creative Director role as the company expands, overseeing broader marketing strategies and larger creative teams.

• Specialization: Opportunity to deepen expertise in specific areas like digital marketing design, experiential design, or brand strategy within the entertainment sector.

• Cross-Functional Development: Gain experience in marketing strategy, operations integration, and sales support, broadening your skillset for future leadership roles.

• Industry Expertise: Develop specialized knowledge within the fast-growing family entertainment and experiential marketing industries.

📝 Enhancement Note: The "growing fast" aspect mentioned in the job description suggests significant opportunities for career advancement. This role is a stepping stone to more senior marketing leadership positions, particularly for individuals who can demonstrate strategic thinking and measurable impact on business outcomes.

🌐 Work Environment

Office Type: This position is primarily on-site, requiring the manager to be present at one of the company's locations, most likely the Orlando, FL headquarters or a primary operational hub. The work environment will involve a mix of focused individual design work, collaborative team meetings, and potentially site visits to venues for creative direction or production oversight.

Office Location(s): The primary work location is Orlando, FL. Andretti Indoor Karting & Games operates multiple venues across the United States, so while this role is based in Orlando, the creative output will impact all nationwide locations.

Workspace Context:

• Collaborative Hub: The workspace will likely be conducive to collaboration, with access to marketing teams, operations personnel, and potentially sales representatives for brainstorming and project alignment.

• Creative Tools & Technology: Expect access to standard professional design software and hardware, including the Adobe Creative Suite, and potentially project management tools.

• Dynamic Atmosphere: Being part of a family entertainment company means working in an environment that is energetic, fast-paced, and often loud, especially if the office is co-located with or near operational venues. The ability to focus amidst this environment is key.

Work Schedule: The role requires flexibility, with the ability to work nights, weekends, and holidays. While a standard 40-hour work week is typical, demanding periods like new store openings or major campaign launches may require extended hours. This flexibility is crucial for supporting a business that operates during these times.

📝 Enhancement Note: The on-site requirement is typical for management roles that involve direct team interaction, vendor coordination, and on-location creative direction. The dynamic atmosphere of an entertainment venue company means the manager must be adaptable and able to thrive in a lively, potentially high-stimulus environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and creative style.

• Hiring Manager Interview: A discussion focused on your background, leadership approach, and understanding of brand management within the entertainment sector. Expect questions about your experience with multi-location brands and creative project management.

• Creative Assessment/Portfolio Review: A deeper dive into your portfolio. Be prepared to walk through specific projects, explaining your creative process, design rationale, challenges faced, and the impact of your work on business objectives. This may include a hypothetical design challenge or case study presentation related to the company's brand or marketing needs.

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, operations, and sales to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potential discussion with senior leadership to confirm fit and discuss compensation and role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills relevant to this role: brand management, marketing collateral, digital design, and ideally, experience with multi-location or hospitality/entertainment brands.

• Showcase Process: For each project, clearly articulate the problem you were solving, your creative approach, the tools used, challenges overcome, and the measurable results achieved. Use visuals effectively to tell the story.

• Highlight Leadership: If applicable, include projects where you led a team, managed vendors, or influenced creative direction.

• Tailor to AIKG: Research Andretti Indoor Karting & Games thoroughly. Include examples that demonstrate an understanding of their brand, target audience, and competitive landscape. Consider how your work aligns with their energetic, family-friendly, and entertainment-focused ethos.

• Prepare for Q&A: Be ready to discuss your design decisions, defend your creative choices, and explain how you handle feedback and revisions.

Challenge Preparation:

• Brand Application: Be ready for a task that might involve applying the Andretti brand to a new promotional concept or adapting existing materials for a specific audience (e.g., corporate events, local community outreach).

• Problem-Solving: Prepare to discuss how you would approach a common challenge, such as ensuring brand consistency across a new venue opening or developing creative for a limited budget.

• Presentation Skills: Practice delivering your portfolio review and any case study presentations concisely and engagingly, focusing on clear communication of your strategic thinking and impact.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate the business impact of your design work. Demonstrating an understanding of the family entertainment sector and a proactive, collaborative approach will be key differentiators.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design tasks, including photo editing, vector illustration, and page layout.

• Project Management Software: Experience with tools like Asana, Trello, Monday.com, or similar platforms for managing creative workflows, tracking project timelines, and coordinating tasks.

• Digital Asset Management (DAM) System: Familiarity with organizing and managing a large volume of creative assets, ensuring brand consistency and accessibility across locations.

Analytics & Reporting:

• Web Analytics Tools: Basic understanding of tools like Google Analytics to inform digital design decisions and measure the performance of web-based creative assets.

• Social Media Analytics: Familiarity with platform-specific analytics (e.g., Facebook Insights, Instagram Analytics) to understand engagement with social media graphics and campaigns.

CRM & Automation:

• Email Marketing Platforms: Experience designing and implementing email campaigns using platforms such as Mailchimp, Constant Contact, or HubSpot.

• Content Management Systems (CMS): Familiarity with updating website content or collaborating with web developers on content management, potentially using platforms like WordPress.

Other Relevant Tools:

• Microsoft Office Suite: Proficiency in Word, PowerPoint, and Excel for reporting, presentations, and general business communication.

• Collaboration Tools: Experience with platforms like Slack or Microsoft Teams for internal communication and team collaboration.

• Presentation Software: Expertise in creating compelling presentations using PowerPoint or Google Slides.

📝 Enhancement Note: While not explicitly listed, proficiency in digital design tools and project management software is critical. The company's multi-location nature suggests that experience with Digital Asset Management (DAM) systems would be highly beneficial for maintaining brand consistency.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality creative assets and flawless execution, especially critical for new store openings and major promotions.

• Guest-Centricity: Designing with the end-user experience in mind, ensuring visuals are appealing, informative, and enhance the overall guest journey at Andretti venues.

• Innovation & Excitement: Embracing creativity to reflect the dynamic and thrilling nature of the company's entertainment offerings, translating that energy into visual communications.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams (marketing, operations, sales) to achieve shared business objectives.

• Efficiency & Agility: The ability to adapt quickly in a fast-paced environment, manage multiple priorities, and deliver timely results without compromising quality.

Collaboration Style:

• Cross-Functional Integration: The design team actively partners with Marketing, Operations, and Sales to ensure creative solutions meet diverse business needs and brand objectives.

• Feedback-Driven Improvement: An open culture where constructive feedback is welcomed and used to refine creative work and processes, fostering continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and project learnings across the team and with relevant departments to elevate the overall creative output.

📝 Enhancement Note: The company culture likely mirrors its industry: energetic, fast-paced, and focused on creating memorable experiences. The Graphic Design Manager will need to be a collaborative leader who can translate this energy into compelling visual marketing and brand assets.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency Across Multiple Locations: Ensuring a unified brand image across all nationwide venues, each with potentially unique local marketing needs and implementation nuances.

• Balancing Creative Vision with Business Objectives: Translating the company's core values and entertainment focus into effective marketing materials that also drive measurable business results (e.g., sales, attendance).

• Pace of the Entertainment Industry: Keeping up with rapidly evolving design trends, guest expectations, and competitive landscape within the family entertainment sector.

• Managing Multiple Stakeholders and Priorities: Effectively juggling requests from various departments and locations, prioritizing effectively, and managing expectations to deliver on time.

Learning & Development Opportunities:

• Strategic Marketing Exposure: Deepen understanding of broader marketing strategies, campaign planning, and ROI analysis, moving beyond pure design execution.

• Industry Trend Immersion: Opportunities to stay abreast of emerging design technologies, animation techniques, and visual communication trends relevant to the entertainment and hospitality sectors.

• Leadership Development: Potential for formal training in management, team leadership, and strategic planning, preparing for future senior roles.

• Cross-Departmental Insights: Gain valuable knowledge of operations, sales, and event management, providing a holistic business perspective that enhances strategic design contributions.

📝 Enhancement Note: The primary challenges revolve around scale, speed, and impact. The growth opportunities lie in expanding strategic marketing capabilities and leadership experience within a growing, dynamic company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity for a new entertainment venue, considering both national consistency and local market appeal."

• "How would you approach designing a marketing campaign to launch a new virtual reality attraction at Andretti venues, ensuring it appeals to both families and young adults?"

• "Walk us through a time you had to manage conflicting priorities or feedback from multiple stakeholders on a creative project. How did you resolve it?"

• "How do you ensure your design work directly contributes to business objectives like guest acquisition, revenue growth, or brand loyalty?" Company & Culture Questions:

• "What excites you about the family entertainment industry, and how do you see your design skills contributing to the unique experience Andretti offers?"

• "How do you stay current with design trends, and how would you integrate them into Andretti's brand while maintaining consistency?"

• "Describe your ideal team environment and how you foster collaboration among designers and with other departments."

• "How do you approach receiving and giving constructive feedback on creative work?" Portfolio Presentation Strategy:

• Storytelling Power: For each project, craft a narrative that clearly outlines the challenge, your solution, and the impact. Use compelling visuals that are easy to understand.

• Quantify Results: Whenever possible, present data or metrics that demonstrate the success of your designs (e.g., increased click-through rates, higher engagement, successful event attendance).

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different mediums (print, digital, social, signage) and for various purposes (promotions, sales, operational).

• Brand Alignment: Explicitly connect your work to the Andretti brand and its target audience. Explain why your design choices are appropriate for this specific company and industry.

• Conciseness: Be mindful of time. Present your strongest points efficiently, allowing ample time for Q&A.

📝 Enhancement Note: Prepare to articulate not just what you designed, but why you designed it that way and what the business outcome was. Demonstrating an understanding of the company's brand and market is crucial.

📌 Application Steps

To apply for this Graphic Design Manager position:

• Submit your application through the provided link on the recruitingbypaycor.com portal.

• Portfolio Customization: Tailor your portfolio to showcase your most relevant work, emphasizing brand management, multi-location projects, and marketing collateral for the entertainment or hospitality sectors. Ensure it highlights your leadership capabilities.

• Resume Optimization: Update your resume to clearly state your years of experience, proficiency in Adobe Creative Suite, project management skills, and any relevant industry experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, creative rationale, and the business impact of your work. Prepare specific examples from your portfolio to discuss during interviews.

• Company Research: Thoroughly research Andretti Indoor Karting & Games, its brand, its competitors, and its target audience to demonstrate your understanding and enthusiasm for the role and industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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