Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Exinity

Location: Fully Remote, Armenia

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: May 14, 2026

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the design and execution of creative assets for the Asia market across digital, print, and motion platforms, focusing on social media channels like Facebook, Instagram, and TikTok.

• Translate complex financial and trading concepts into clear, engaging, and brand-consistent visual solutions that adhere to global brand standards and local market nuances.

• Collaborate closely with regional marketing, product, and trading teams to support campaigns, product launches, and ongoing communication efforts.

• Ensure all creative output strictly adheres to brand guidelines, regulatory requirements, and regional compliance standards within the financial services sector.

• Adapt global creative concepts for local markets, demonstrating cultural sensitivity and an understanding of Asia-Pacific audiences.

📝 Enhancement Note: The role title "Graphic Designer" is enhanced to "Senior Designer" based on the requested experience level (6-8+ years) and the mention of leading creative output and mentoring agency partners, indicating a senior-level contribution within the design function. The focus on a "fast-paced financial trading environment" and "complex financial concepts" strongly suggests a Revenue Operations or GTM support function, where visual communication is critical for client-facing materials and internal strategy dissemination.

📈 Primary Responsibilities

• Spearhead the design and development of impactful visual assets for key social media platforms (Facebook, Instagram, TikTok) tailored for the Asia market.

• Conceptualize and create compelling digital and print marketing materials that effectively communicate intricate financial and trading concepts to diverse audiences.

• Partner with cross-functional teams, including regional marketing, product development, and trading specialists, to ensure design initiatives align with strategic business objectives and campaign goals.

• Uphold strict brand integrity by ensuring all visual content aligns with established brand guidelines and meets stringent regulatory and compliance standards inherent in the financial services industry.

• Localize global creative campaigns and assets, demonstrating a nuanced understanding of cultural sensitivities, linguistic variations, and market-specific preferences within the Asia-Pacific region.

• Provide creative direction and mentorship to external agency designers or regional creative partners, fostering a collaborative and high-quality design output.

• Proactively manage a diverse project pipeline, prioritizing tasks and balancing the demands of speed, accuracy, and exceptional quality within a dynamic, deadline-driven environment.

• Drive continuous improvement in design systems, templates, and workflows to enhance efficiency and elevate the overall brand aesthetic and effectiveness.

📝 Enhancement Note: The core responsibilities have been expanded to emphasize the strategic nature of the role, including leadership in asset creation, translation of complex concepts, cross-functional collaboration, and adherence to industry-specific compliance. The focus on Asia market nuances and adaptation of global concepts highlights a critical aspect of GTM strategy execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles of this caliber. Applicants are encouraged to highlight any relevant certifications or advanced training in design software or financial marketing.

Experience: 6-8+ years of professional design experience, with a strong preference for candidates who have worked within financial services, fintech, online trading platforms, or other highly regulated industries.

Required Skills:

• Expert proficiency in Figma for creating digital assets, including social media graphics for platforms like Facebook, Instagram, and TikTok.

• Advanced skills in the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for a wide range of design tasks.

• Demonstrated expertise in typography, layout design, and establishing strong visual hierarchy to enhance message clarity and impact.

• Proven ability to develop and maintain cohesive brand systems, ensuring consistent visual identity across all touchpoints.

• Strong understanding of digital design principles and best practices for online content creation.

• Experience in adapting creative concepts for regional or international markets, with a keen awareness of cultural nuances.

• Excellent communication and interpersonal skills, enabling clear articulation of design rationale and effective stakeholder management across different time zones and cultural backgrounds.

Preferred Skills:

• Prior experience working directly within the trading, investment, or broader financial markets sectors.

• Familiarity with the regulatory and compliance considerations specific to financial services marketing.

• Experience in developing and utilizing comprehensive design systems and scalable brand frameworks.

• Knowledge of motion graphics or video editing tools (e.g., After Effects, Premiere Pro) to enhance creative output.

• Familiarity with digital product design or UI/UX principles, offering an advantage for integrated GTM campaigns.

• Fluency in Chinese to further enhance communication and localization efforts within the Asia-Pacific market.

📝 Enhancement Note: The qualifications have been structured to clearly delineate between essential and desired skills, providing a more actionable guide for applicants. The emphasis on Figma and Adobe Creative Suite is maintained, alongside the critical requirement for understanding financial industry nuances and Asia-Pacific market engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 6-8 years of professional design work, with a significant emphasis on projects within the financial services, fintech, or trading sectors.

• High-quality examples of digital assets designed for social media platforms (Facebook, Instagram, TikTok), demonstrating attention to detail, engagement strategies, and platform-specific best practices.

• Visualizations of complex financial or trading concepts, illustrating the ability to translate intricate data and ideas into clear, accessible, and compelling graphics.

• Examples of brand system implementation, including style guides, template designs, and consistent application of brand elements across various collateral.

• Case studies or project highlights that demonstrate adaptability to regional market nuances, including localization efforts and cultural considerations for the Asia-Pacific audience.

Process Documentation:

• Showcase projects where you have documented and optimized design workflows, illustrating efficiency gains and improved collaboration with marketing and product teams.

• Present examples of how you have implemented or contributed to design systems, detailing the process of standardization, template creation, and scalability.

• Include case studies that detail your process for translating global brand guidelines into localized assets, highlighting research, adaptation, and stakeholder feedback integration.

• Demonstrate your approach to managing multiple design projects simultaneously, including prioritization, time management, and quality assurance methodologies.

📝 Enhancement Note: This section has been tailored to emphasize the specific types of work relevant to a graphic designer supporting GTM and Revenue Operations in a financial services context. The focus is on demonstrating practical application of design skills within a regulated environment and for a target audience.

💵 Compensation & Benefits

Salary Range: For a Fully Remote Graphic Designer with 6-8+ years of experience in Armenia, the estimated annual salary range is between $30,000 - $50,000 USD. This estimate is based on regional salary benchmarks for experienced design professionals, considering the specific industry demands of financial services and the fully remote nature of the position, which often allows for competitive compensation regardless of geographic location.

Benefits:

• Comprehensive health insurance coverage, potentially including dental and vision, designed to support employee well-being.

• Paid time off, including vacation days, sick leave, and public holidays, to ensure work-life balance.

• Opportunities for professional development, such as access to online courses, workshops, and industry conferences, to enhance design skills and stay current with industry trends.

• Remote work stipend or allowance to help cover costs associated with a home office setup, promoting a productive and comfortable remote working environment.

• Potential for performance-based bonuses or incentives, recognizing exceptional contributions to marketing campaigns and brand initiatives.

• Access to company-provided design software licenses and necessary technological tools to facilitate effective work.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. While the role is remote, flexibility may be offered to accommodate collaboration with teams across different time zones, particularly within the Asia region. Core working hours will likely be established to ensure team alignment and efficient project management.

📝 Enhancement Note: A salary range has been estimated based on industry standards for a remote graphic designer with the specified experience level in Armenia, considering the financial services sector. Benefits have been inferred based on common offerings for full-time remote positions in dynamic companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Fintech / Online Trading. Exinity operates in the dynamic and rapidly evolving world of online trading and investment, catering to a growing generation of ambitious individuals seeking financial independence. This industry demands precision, reliability, and a strong emphasis on client trust, which translates into a culture that values meticulousness, strategic thinking, and adherence to strict regulatory frameworks.

Company Size: Exinity Group has over 25 years of history and has served over 2 million customers, indicating a substantial global presence. With central offices in the UAE, Cyprus, and the UK, and additional smaller hubs globally, the company is of considerable size, likely falling into the 500-1000+ employee range. This size suggests a structured organization with established processes but also opportunities for impactful contributions within specific teams.

Founded: Founded in 1998, Exinity has a long-standing history in the online trading space. This longevity signifies stability, experience, and a deep understanding of market dynamics and client needs. The company's evolution over 25 years reflects adaptability and a commitment to growth and innovation within the financial sector.

Team Structure:

• The design team likely operates as a centralized function or within regional marketing hubs, supporting global brand initiatives and local market execution.

• This role may report into a Regional Marketing Manager or a Head of Design, with close collaboration with regional marketing specialists, product managers, and potentially compliance officers.

Methodology:

• Data-driven design: Utilizing campaign performance metrics and user feedback to inform creative decisions and optimize visual assets.

• Agile creative processes: Adapting to fast-paced market changes and campaign requirements through iterative design and rapid asset production.

• Brand stewardship: Maintaining a consistent and compliant brand identity across all communication channels, ensuring adherence to global standards and local regulations.

• Collaborative ideation: Working closely with stakeholders to brainstorm creative solutions and ensure alignment on strategic objectives.

Company Website: https://www.exinity.com/

📝 Enhancement Note: Company information has been synthesized to provide context relevant to a creative role within a financial services firm, highlighting industry demands and company scale. The methodology section infers operational approaches typical for a GTM-supporting design function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer. It implies a level of autonomy, strategic contribution, and the ability to mentor others, rather than entry-level execution. The focus on leading creative output for a specific region and ensuring compliance within a regulated industry signifies a significant level of responsibility and expertise.

Reporting Structure: The Senior Graphic Designer will likely report to a regional marketing lead or a global design manager. This structure ensures alignment with broader marketing strategies and brand governance, while allowing for regional autonomy in creative execution. Collaboration will extend across marketing, product, and compliance departments, requiring strong stakeholder management skills.

Operations Impact: The visual output of this role directly impacts Go-To-Market (GTM) strategies by creating compelling marketing materials that drive customer acquisition, engagement, and retention for trading platforms. By translating complex financial concepts into accessible visuals, the designer contributes to client understanding, trust, and conversion rates, thereby influencing revenue generation and market penetration in the Asia region.

Growth Opportunities:

• Specialization: Deepen expertise in financial services marketing design, UI/UX for trading platforms, or motion graphics for enhanced visual storytelling.

• Leadership Track: Transition into a Lead Designer or Art Director role, managing larger creative projects, mentoring junior designers, and shaping creative strategy for broader regions or product lines.

• Cross-functional Movement: Explore opportunities in broader marketing roles, campaign management, or even product marketing, leveraging a strong understanding of visual communication and GTM strategies.

• Skill Development: Continuous learning in new design tools, digital marketing trends, and evolving regulatory landscapes to maintain a competitive edge.

📝 Enhancement Note: The career path analysis is framed within the context of operations and GTM, highlighting how a design role contributes to business objectives and offering potential avenues for advancement within or related to operations functions.

🌐 Work Environment

Office Type: This is a Fully Remote position. While Exinity has central offices in the UAE, Cyprus, and the UK, this specific role offers the flexibility of working from home, eliminating the need for daily office commutes.

Office Location(s): The role is based in Armenia, but the remote nature means the employee can work from any suitable location within the country. Exinity also has global hubs including the UAE, Cyprus, and the UK, indicating a distributed workforce.

Workspace Context:

• Flexibility & Autonomy: The remote setup allows for significant flexibility in structuring the workday, enabling employees to optimize their personal productivity and work-life balance.

• Digital Collaboration Tools: Reliance on digital collaboration platforms (e.g., Slack, Microsoft Teams, Zoom) for communication, project management, and virtual team interactions is essential.

• Access to Resources: Employees will have access to necessary design software and potentially a remote work stipend to ensure optimal home office setup and productivity.

• Global Connectivity: Opportunities to collaborate with a diverse, international team, fostering a global perspective and cultural exchange.

Work Schedule: While the role is full-time (approximately 40 hours per week), the fully remote nature allows for some flexibility in scheduling. However, candidates should be prepared to align with core business hours and specific meeting times to effectively collaborate with regional teams in Asia and potentially other global stakeholders across different time zones.

📝 Enhancement Note: The work environment section emphasizes the benefits and expectations of a fully remote role, particularly concerning collaboration tools and time zone management, which are critical for operational efficiency in a global company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role's requirements.

• Portfolio Review & Technical Interview: A detailed review of your submitted portfolio, focusing on the quality, relevance, and impact of your design work. This stage will likely involve a discussion about your design process, decision-making, and experience with financial services.

• Creative Challenge/Case Study: You may be asked to complete a small design task or present a case study from your portfolio that demonstrates your ability to translate complex concepts into compelling visuals for the Asia market, adhering to brand and compliance standards.

• Stakeholder Interviews: Meetings with key stakeholders, such as regional marketing managers or product leads, to assess collaboration skills, communication effectiveness, and strategic alignment.

• Final Interview: A concluding discussion, potentially with senior leadership, to finalize the decision and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills relevant to this role, especially those involving financial services, digital marketing, and social media design for international markets.

• Showcase Process: For each project, clearly articulate the brief, your role, the challenges, your design process (ideation, execution, collaboration), and the measurable outcomes or impact. Use clear, concise language.

• Highlight Asia Market Relevance: If possible, include projects that demonstrate an understanding of Asia-Pacific audiences, cultural nuances, or localization efforts.

• Emphasize Compliance: If you have experience with regulated industries, ensure your portfolio highlights how you’ve incorporated compliance and brand guidelines into your work.

• Figma & Adobe Proficiency: Be prepared to discuss your workflow in Figma and the Adobe Creative Suite, and how you leverage these tools for efficiency and quality.

Challenge Preparation:

• Research Exinity: Understand their brand, target audience, product offerings, and recent marketing activities. Familiarize yourself with their existing visual identity and tone.

• Anticipate Briefs: If a creative challenge is given, consider how you would approach designing for a specific financial product or campaign targeting the Asia market, keeping in mind regulatory constraints and cultural sensitivities.

• Practice Articulation: Be ready to clearly and concisely explain your design choices, rationale, and how your work supports business objectives. Practice presenting your portfolio and any case studies.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific interview stages common in creative roles within regulated industries.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for digital asset creation, UI design, prototyping, and collaborative design workflows. Expect to demonstrate advanced proficiency in Figma for social media graphics and marketing collateral.

• Adobe Creative Suite:

  • Adobe Illustrator: For vector graphics, logos, and illustrations.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe InDesign: For layout design of print materials, brochures, and presentations.

• Canva: While not as professional as Figma or Adobe, its inclusion suggests it might be used for quick edits or by non-designers, so familiarity is a plus.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are listed as required for this design role. However, an understanding of how marketing campaigns are managed and automated within a CRM or marketing automation platform might provide valuable context for the design assets you produce.

📝 Enhancement Note: The tools section is specific to graphic design, highlighting the critical software required for the role and inferring the need for an understanding of how design outputs integrate with marketing analytics.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A commitment to empowering clients with financial independence through clear, accessible, and trustworthy visual communication.

• Excellence & Precision: A drive for high-quality design output, attention to detail, and accuracy, especially crucial in the regulated financial services sector.

• Innovation & Adaptability: Embracing new design trends, technologies, and market insights to keep creative output fresh and effective, particularly in dynamic digital spaces.

• Collaboration & Communication: Fostering a team environment where ideas are shared openly, feedback is constructive, and cross-functional partnerships are strong.

• Integrity & Compliance: Upholding the highest ethical standards and ensuring all creative work adheres strictly to brand guidelines and regulatory requirements.

Collaboration Style:

• Cross-functional Integration: The design team works closely with marketing, product, and compliance departments, requiring a proactive and communicative approach to ensure alignment and smooth project execution.

• Feedback-Driven Improvement: An open culture for constructive feedback on design work, facilitating iterative improvements and ensuring the final output meets strategic objectives.

• Knowledge Sharing: Encouraging team members to share best practices, new techniques, and insights, especially regarding design trends and effective communication strategies for the financial markets.

📝 Enhancement Note: This section contextualizes the company's values and collaboration style through the lens of operations and GTM, emphasizing how these principles translate into daily work for a designer supporting revenue-generating activities.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively simplifying and visually representing intricate financial and trading concepts for a broad audience without oversimplification or misrepresentation.

• Balancing Global & Local: Harmonizing global brand standards with specific cultural nuances, language requirements, and market preferences of the Asia-Pacific region.

• Regulatory Compliance: Navigating and adhering to stringent financial regulations and compliance requirements in creative output, which can sometimes limit design freedoms.

• Fast-Paced Environment: Meeting tight deadlines and managing multiple high-priority projects simultaneously in a dynamic industry that requires constant adaptation.

• Remote Collaboration: Maintaining strong communication and creative synergy with a distributed team across different time zones and cultural backgrounds.

Learning & Development Opportunities:

• Advanced Design Software & Techniques: Opportunities to deepen expertise in Figma, explore motion graphics, UI/UX design, or other emerging design technologies.

• Financial Marketing & Compliance: Gaining specialized knowledge in the unique demands of marketing within the financial services industry, including regulatory frameworks and client psychology.

• Asia-Pacific Market Insights: Developing a deeper understanding of consumer behavior, cultural trends, and communication strategies specific to key markets within the Asia-Pacific region.

• Cross-functional Project Exposure: Participating in projects that involve close collaboration with product development, marketing strategy, and GTM teams, broadening business acumen.

📝 Enhancement Note: Challenges and growth opportunities are framed to be relevant to a senior designer's role in operations and GTM, focusing on industry-specific complexities and skill development relevant to career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex financial product or trading concept into a visually engaging asset for a specific social media platform like Instagram or TikTok." (Focus on clarity, target audience, and platform best practices.)

• "How do you approach adapting a global brand campaign for a distinct regional market, such as those in Asia, considering cultural differences and compliance requirements?" (Highlight research, localization strategy, and stakeholder engagement.)

Company & Culture Questions:

• "What excites you about Exinity's mission to empower individuals with financial independence, and how do you see your design skills contributing to that mission?" (Connect your passion with the company's purpose.)

• "How do you stay updated on design trends, especially those relevant to the fintech and financial services industries?" (Demonstrate continuous learning and industry awareness.)

Portfolio Presentation Strategy:

• Narrative-Driven: For each project, tell a story: the problem, your solution, the process, and the outcome. Focus on the why behind your design decisions.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., increased engagement, click-through rates, campaign performance).

• Highlight Expertise: Clearly showcase your proficiency in Figma and Adobe Creative Suite, and emphasize your experience with financial services and international markets.

• Concise & Visual: Keep explanations brief and let your visuals speak for themselves. Ensure your portfolio is well-organized and easy to navigate.

📝 Enhancement Note: Interview questions and preparation tips are tailored to probe the candidate's understanding of financial services marketing, GTM strategy, and their ability to execute within a regulated, international context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the SmartRecruiters platform.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 6-8+ years of design experience, specifically mentioning your work in financial services, fintech, or trading, and any experience with the Asia market.

• Portfolio Preparation: Ensure your portfolio prominently features examples of social media graphics (Facebook, Instagram, TikTok), digital marketing assets, and any work demonstrating the translation of complex concepts into clear visuals. Be ready to discuss your process and the impact of your designs.

• Interview Practice: Prepare to discuss your experience with Figma and the Adobe Creative Suite, your understanding of brand systems and compliance, and how you approach remote collaboration and cross-functional teamwork.

• Company Research: Familiarize yourself with Exinity's brand, mission, target audience, and recent marketing campaigns. Understand their commitment to "Freedom to Succeed" and how your design contributions can support this vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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