Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: McCANN

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Creative & Design Operations

Date Posted: 2026-05-14T08:35:32

Experience Level: Entry-level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is integral to the McCann Tel Aviv studio, focusing on the creation of impactful visual assets for major market campaigns.

• The Graphic Designer will leverage a strong understanding of design principles and proficiency in industry-standard software to bring campaign concepts to life.

• A key aspect of this position involves developing engaging motion graphics and working with video content to enhance campaign narratives.

• The position requires a dedicated individual ready to contribute to a fast-paced, creative environment, working full-time on-site.

📝 Enhancement Note: While the raw job description is for a Graphic Designer, this enhancement interprets the role through an "Operations" lens, focusing on the operational aspects of campaign execution within a creative agency. This includes process adherence, tool utilization, and contribution to the broader GTM strategy through creative deliverables.

📈 Primary Responsibilities

• Design and produce high-quality visual assets for advertising campaigns, ensuring brand consistency and creative excellence.

• Develop compelling motion graphics and animations for digital, social media, and broadcast platforms.

• Collaborate with art directors, marketing teams, and account managers to translate campaign objectives into effective visual solutions.

• Manage multiple design projects simultaneously, adhering to strict deadlines and project scopes.

• Edit and refine video content, integrating graphics and animations to create polished campaign materials.

• Maintain and organize design assets, ensuring proper file management and version control for efficient workflow.

• Stay abreast of current design trends, emerging technologies, and competitor activities to inform creative strategies.

• Participate in creative brainstorming sessions and contribute innovative ideas to campaign development.

📝 Enhancement Note: The primary responsibilities have been expanded to reflect the operational execution of creative work within an agency setting. This includes project management, collaboration protocols, and asset management, which are critical for the efficient delivery of creative campaigns.

🎓 Skills & Qualifications

Education: Bachelor's degree from a leading academic institution in Graphic Design, Visual Communications, or a related field.

Experience: 0-2 years of professional experience in graphic design, with a focus on advertising or campaign work.

Required Skills:

• Proven proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and After Effects.

• Demonstrated expertise in Figma for design and prototyping.

• Strong capabilities in animation (Motion Graphics) and video editing.

• Excellent understanding of graphic design principles, typography, color theory, and layout.

• Ability to manage time effectively and prioritize tasks to meet project deadlines.

• Strong communication and interpersonal skills for effective collaboration within a team.

Preferred Skills:

• Experience with other design or animation software (e.g., Premiere Pro, DaVinci Resolve).

• Familiarity with UX/UI design principles.

• Experience working within an advertising agency or creative studio environment.

• Basic understanding of campaign strategy and Go-To-Market (GTM) principles.

📝 Enhancement Note: The requirements emphasize the need for a strong portfolio as a key indicator of practical skills and potential, which is standard for creative roles but also acts as a form of "process validation" for entry-level candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrate proficiency in Photoshop, Illustrator, After Effects, and Figma.

• Case studies or project breakdowns for at least two significant campaigns, illustrating the design process from concept to final execution.

• Examples of motion graphics and video editing work that highlight animation skills and storytelling through visuals.

• Projects that showcase an understanding of brand guidelines and the ability to adapt creative output to specific campaign objectives.

Process Documentation:

• While formal process documentation might not be a primary deliverable for this entry-level role, the portfolio should implicitly demonstrate an organized approach to design.

• The ability to articulate the steps taken in a design project (brief interpretation, ideation, execution, refinement) is crucial.

• Familiarity with version control or asset management systems, even at a basic level, is beneficial.

📝 Enhancement Note: For an entry-level creative role, the "portfolio" serves as the primary evidence of process adherence and system utilization. The enhancement focuses on what the portfolio should demonstrate regarding an applicant's operational approach to design tasks.

💵 Compensation & Benefits

Salary Range: Based on the location (Tel Aviv-Yafo, Israel), experience level (0-2 years), and the industry (advertising/creative services), a competitive salary range for a Graphic Designer is estimated to be between ₪60,000 - ₪90,000 annually.

Benefits:

• Full-time employment with a leading advertising agency, offering significant career development opportunities.

• Comprehensive health insurance coverage as per Israeli labor laws.

• Potential for performance-based bonuses and salary reviews.

• Access to ongoing training and professional development programs within the McCann network.

• Opportunities to work on high-profile, national and international campaigns.

• Collaborative and dynamic work environment with a team of experienced creative professionals.

• Potential for contributions to company-wide events and team-building activities.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with potential for overtime during critical campaign periods. The role is on-site, requiring consistent presence in the Tel Aviv-Yafo studio.

📝 Enhancement Note: Salary estimation is based on general market data for entry-level graphic designers in Tel Aviv, Israel, considering the reputation and scale of McCANN. Benefits are standard for full-time roles in Israel, with an emphasis on industry-specific growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising and Marketing Communications. McCann is a globally recognized agency known for its creative excellence and strategic brand building across various sectors. The Israeli market is highly competitive and dynamic, demanding innovative and impactful creative solutions.

Company Size: McCANN is part of the Interpublic Group (IPG), a large global network. The Tel Aviv studio likely operates as a significant entity within this network, employing a substantial number of professionals across various departments (creative, strategy, account management, production, etc.). This size offers both structure and opportunity.

Founded: McCann Worldgroup was founded in 1930. The Tel Aviv studio operates with decades of experience, combining established methodologies with contemporary approaches to advertising and marketing.

Team Structure:

• The Graphic Designer will likely be part of the Creative department, reporting to a Creative Director or Art Director.

• This department is typically structured with Art Directors, Copywriters, Graphic Designers, Motion Designers, and potentially specialists in digital or production.

Methodology:

• McCann agencies globally employ a structured approach to campaign development, often involving client briefs, creative strategy sessions, concept development, design execution, client feedback loops, and final production.

• Emphasis is placed on data-informed creativity, leveraging market insights and performance metrics to guide creative decisions.

• Agile methodologies may be employed for faster iteration cycles on digital campaigns.

Company Website: www.mccann.co.il

📝 Enhancement Note: The company context is derived from the "McCANN" brand and its typical operational structure within the advertising industry. The "operations" focus here is on how a creative role fits into the larger agency workflow and GTM execution.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Graphic Designer. This role is foundational, designed for individuals beginning their careers in graphic design and advertising. The focus is on skill development and contributing to established creative processes under guidance.

Reporting Structure: The Graphic Designer will report directly to an Art Director or Creative Director. This direct reporting line ensures clear guidance, feedback, and supervision, crucial for skill development and adherence to agency standards.

Operations Impact: While not directly managing revenue operations, this role's output is critical for the company's Go-To-Market (GTM) strategy. High-quality, effective creative assets directly influence campaign performance, brand perception, and ultimately, client success and revenue generation for McCann. The operational efficiency of the design process also contributes to profitability and client satisfaction.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or digital design through hands-on project experience and internal training.

• Career Progression: Potential to advance from Graphic Designer to Senior Graphic Designer, Art Director, or even specialized roles within motion graphics or digital design, with demonstrated skill and portfolio growth.

• Project Leadership: With experience, opportunities to lead design elements for smaller campaigns or specific project components, gaining project management exposure.

• Industry Exposure: Working on diverse client accounts provides broad industry exposure and a comprehensive understanding of marketing challenges.

📝 Enhancement Note: The "Operations Career Level" and "Operations Impact" are framed to connect the creative role to the broader business operations and GTM strategy of an advertising agency. Growth opportunities are tailored to typical career paths in creative fields.

🌐 Work Environment

Office Type: The role is on-site, implying a traditional office environment within a bustling advertising agency studio in Tel Aviv-Yafo. This typically includes open-plan creative workstations, dedicated meeting rooms, collaboration spaces, and potentially screening rooms for video content.

Office Location(s): Tel Aviv-Yafo, Israel. This vibrant city is a hub for business, technology, and creative industries, offering a dynamic urban setting. The specific location will be within a professional office building accessible by public transport.

Workspace Context:

• Collaborative Environment: The workspace is designed to foster collaboration, with designers working closely with art directors, copywriters, and account managers.

• Tool & Technology Availability: Access to high-performance workstations equipped with the latest Adobe Creative Suite, Figma, and other necessary design software and hardware. Reliable internet connectivity is a given.

• Team Interaction: Frequent team meetings, brainstorming sessions, and informal discussions are part of the daily routine, encouraging idea exchange and problem-solving.

Work Schedule: The role requires a standard full-time commitment, likely Monday to Friday, with working hours dedicated to on-site presence. Flexibility might be offered in specific instances, but the core expectation is consistent availability within the office to support campaign timelines and team collaboration.

📝 Enhancement Note: The work environment description focuses on the operational aspects of an agency office conducive to creative output and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative output.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, discusses their design process, and explains the rationale behind their work. This is a critical step to evaluate problem-solving skills and communication.

• Technical Assessment: Potentially a hands-on design exercise or challenge, focusing on specific software skills (e.g., creating a quick animation, designing a social media post) within a timed environment.

• Team/Cultural Fit Interview: Meetings with potential team members (Art Director, Creative Director) to assess collaboration style, enthusiasm, and alignment with McCann's agency culture.

• Final Interview: Discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize projects that showcase your skills in motion graphics, video editing, and proficiency in required software.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your creative process, and the final outcome (including any measurable results if available).

• Highlight Process: Show, don't just tell. Include sketches, mood boards, wireframes, or early concepts to demonstrate your workflow and problem-solving approach.

• Showcase Technical Proficiency: Ensure your motion graphics and video editing examples are polished and demonstrate a good command of the tools.

• Tailor to McCann: Research McCann's client roster and recent campaigns. If possible, include speculative work or projects that align with their known style or client types.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and re-read the brief. Ask clarifying questions if permitted.

• Time Management: Allocate your time wisely across concepting, execution, and refinement.

• Focus on Core Requirements: Ensure your solution directly addresses the key objectives of the challenge.

• Present Clearly: Be prepared to walk through your process and rationale, even for a short exercise.

📝 Enhancement Note: This section provides actionable advice tailored to a creative role's application process, emphasizing the portfolio and practical skills demonstration, which are core operational requirements for evaluating candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Extensive use of Photoshop (image manipulation, graphics), Illustrator (vector graphics, logos, illustrations), and After Effects (motion graphics, animation, visual effects).

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows, particularly for digital campaign assets.

• Video Editing Software: Proficiency in After Effects for motion graphics integration is required; knowledge of Premiere Pro or similar NLEs is highly beneficial.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design tasks, but an awareness of marketing automation platforms and CRM systems used by clients can provide context for campaign asset requirements.

📝 Enhancement Note: The tools listed are directly from the job description requirements and are elaborated upon to explain their operational use within a creative agency context.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging fresh ideas and pushing creative boundaries in all campaign work.

• Collaboration: Strong emphasis on teamwork, open communication, and mutual support across departments to achieve collective success.

• Excellence: Commitment to delivering high-quality work that meets client objectives and agency standards.

• Adaptability: In the fast-paced advertising world, the ability to adapt to new briefs, technologies, and client needs is crucial.

• Client Focus: Dedication to understanding and meeting client needs, building strong, long-term partnerships.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with strategists, copywriters, account managers, and producers. This requires active participation in meetings, clear articulation of design ideas, and responsiveness to feedback.

• Process Review Culture: Openness to receiving and giving constructive feedback on creative work and design processes to drive continuous improvement.

• Knowledge Sharing: Encouragement of sharing insights, new techniques, and inspiration within the creative team.

📝 Enhancement Note: This section translates general agency values into operational principles relevant to a designer's daily work and team interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Fast-Paced Environment: The demanding nature of advertising campaigns requires quick turnarounds and the ability to manage multiple projects under pressure.

• Balancing Creativity and Client Objectives: Finding the perfect equilibrium between innovative design and the client's specific brief and brand guidelines.

• Evolving Technologies: Keeping up-to-date with new design software, animation techniques, and digital platforms.

• Constructive Feedback Management: Effectively receiving and incorporating feedback from various stakeholders, which can sometimes be subjective.

Learning & Development Opportunities:

• Mastering Core Tools: Continuous improvement in Photoshop, Illustrator, After Effects, and Figma.

• Motion Graphics & Video Expertise: Deepening skills in animation, storytelling through video, and potentially exploring 3D animation or advanced VFX.

• Client Exposure: Working with a diverse range of clients provides invaluable experience in different industries and marketing challenges.

• Mentorship: Opportunities to learn from experienced Art Directors and Creative Directors within the agency.

📝 Enhancement Note: Challenges and growth opportunities are framed to address the operational realities of an entry-level creative role within an agency, highlighting how to navigate them and leverage them for development.

💡 Interview Preparation

Strategy Questions:

• "Describe a challenging campaign you worked on and how you approached the design process." (Focus on process, problem-solving, and tool utilization.)

• "How do you stay updated with the latest design trends and software?" (Demonstrate proactive learning and adaptability.)

Company & Culture Questions:

• "What interests you about McCann and our work?" (Show research into their clients, campaigns, and agency ethos.)

• "How do you handle feedback on your designs?" (Highlight your ability to take constructive criticism and iterate.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically. Consider grouping by skill (e.g., motion graphics, branding) or by project type.

• Narrative Flow: For each project, clearly articulate the problem, your solution, and the impact. Use concise language.

• Demonstrate Technical Skill: Play short, impactful clips of your motion graphics and video work. Ensure smooth playback and high quality.

• Be Ready for Q&A: Anticipate questions about your choices, challenges, and how you'd handle specific scenarios.

• Enthusiasm Matters: Show your passion for design and your eagerness to contribute to McCann.

📝 Enhancement Note: Interview questions and preparation strategies are designed to help candidates showcase their operational approach to design, their technical skills, and their cultural fit within an agency environment.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Ensure your submitted portfolio is easily accessible and clearly showcases your strongest work, particularly in motion graphics and video editing, relevant to advertising campaigns.

• Resume Optimization: Tailor your resume to highlight your education from a leading institution, your proficiency in Adobe Suite and Figma, and any relevant internship or project experience, using keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of campaign objectives, and why you are a good fit for McCann's creative culture. Practice presenting your portfolio concisely.

• Research McCann: Familiarize yourself with McCann's recent campaigns, client roster, and agency values to demonstrate genuine interest and cultural alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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