Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Revalize

Location: Remote, United States

Job Type: Full-time

Category: Marketing Operations / Brand Strategy

Date Posted: 2026-06-08T11:39:55.18

Experience Level: 3-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping and evolving the visual identity for Revalize's diverse portfolio of manufacturing technology brands, ensuring a consistent and compelling brand presence across all marketing touchpoints.

• You will be instrumental in designing a wide array of assets for digital campaigns, social media, web, and in-person events, translating complex product concepts into clear, impactful visuals.

• A key aspect involves owning and optimizing production workflows and scalable design systems, collaborating with agency partners, and maintaining essential brand toolkits and style guides to empower marketing teams.

• The position emphasizes the strategic use of AI and automation tools to enhance creative production efficiency, improve output quality, and define new best practices for the marketing department.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities and company context (Revalize, a software company for manufactured products) suggest a strong connection to marketing operations and GTM strategy, particularly in visual asset creation and brand system management. The emphasis on AI integration also points towards an operations-minded approach to creative workflows.

📈 Primary Responsibilities

• Evolve and maintain brand identity across Revalize's portfolio, ensuring consistency, scalability, and a compelling visual perspective across all marketing touchpoints, including digital promotions, content marketing, and event branding.

• Design high-quality, brand-consistent assets for multi-channel campaigns, social media, email marketing, web pages, and event collateral, directly supporting demand generation and brand awareness initiatives.

• Own and manage production workflows and scalable design systems by coordinating with agency partners, upholding quality standards, and maintaining templates, style guides, and brand toolkits to enable self-service across marketing teams.

• Support video content creation by contributing creative direction, visual narratives, and light motion graphics in collaboration with internal teams or agency partners, enhancing storytelling capabilities.

• Collaborate cross-functionally with Brand, Product Marketing, Events, and Demand Generation teams to translate complex product concepts into clear, compelling visuals and deliver impactful creative across channels, aligning visual strategy with GTM objectives.

• Intentionally use AI and automation tools to improve creative production workflows, identifying repeatable use cases, enhancing output quality, and driving business outcomes through innovative application of emerging technologies.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in creative production, emphasizing scalable design systems, workflow management, and the strategic use of AI. This moves beyond pure design execution into a more operations-focused role within the marketing function.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 3-5 years of professional design experience, with a strong preference for candidates with experience in B2B technology or SaaS environments.

Required Skills:

• Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign), with a strong portfolio showcasing conceptual thinking, executional excellence, and meticulous attention to detail.

• Proven experience managing end-to-end design workflows and producing high-quality, brand-consistent assets across multi-channel campaigns, including digital, social media, email, and events.

• Strong understanding of design systems, templates, and scalable asset libraries, with the ability to maintain and evolve them to ensure brand consistency and enable self-service.

• Excellent collaboration and communication skills, with the ability to work effectively across cross-functional teams (Brand, Product Marketing, Events, Demand Generation).

• Demonstrated ability to translate complex product concepts into clear, compelling visuals.

• Familiarity with the principles and application of generative AI in creative workflows. Preferred Skills:

• Experience in motion graphics or video editing support.

• Understanding of web design principles and familiarity with content management systems (CMS).

• Experience working with a portfolio company or in a fast-paced, growth-oriented environment.

• Knowledge of manufacturing technology or complex B2B software solutions.

• Familiarity with project management tools and agile methodologies for creative production.

📝 Enhancement Note: The requirement for B2B technology/SaaS experience and the emphasis on scalable design systems and AI integration suggest a need for an operations-minded designer who can contribute to efficiency and strategic brand management, not just aesthetic execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating end-to-end brand identity development and application across various marketing channels (digital, social, web, events).

• Include case studies that highlight your process for translating complex B2B technology concepts into clear, compelling visual narratives.

• Present examples of how you have contributed to or managed design systems, templates, or brand toolkits, emphasizing scalability and consistency.

• Demonstrate proficiency with Figma and Adobe Creative Suite through the quality and execution of your design samples.

• Include examples of how you've leveraged or considered AI tools in your design process, even if in a conceptual or experimental capacity. Process Documentation:

• Be prepared to discuss your process for managing design projects from brief to final delivery, including stakeholder feedback loops and revision management.

• Detail your approach to maintaining brand consistency across a diverse portfolio and ensuring scalability of design assets.

• Explain your methodology for collaborating with cross-functional teams and agency partners to achieve project objectives.

• Articulate your understanding and implementation of design systems and their role in streamlining creative production and ensuring brand integrity.

📝 Enhancement Note: For a Brand Designer role with an operations focus, a portfolio needs to demonstrate not just creative output, but also the ability to manage processes, build scalable systems, and contribute to efficient workflows, particularly with the mention of AI.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 3-5 years of experience in the US, and considering the fully remote nature, a competitive salary range would be estimated between $75,000 - $95,000 annually. This range can vary based on the candidate's specific experience, skills, and location within the United States.

Benefits:

• Paid Time Off (PTO)

• Sick Leave

• Parental Leave

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401(k) Plan

• Health Savings Account (HSA)

• Life Insurance

• Employee Assistance Program (EAP)

• Bonus Eligible

Working Hours: Standard working hours are designated as 8:00 am to 5:00 pm Eastern Time (ET) for employees based in the United States. This role is full-time, implying approximately 40 hours per week.

📝 Enhancement Note: The salary estimate is based on data for Brand Designers in the US, considering the 3-5 year experience level and remote status. The provided benefits are comprehensive and typical for full-time roles in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (specifically, sector-specific software solutions for manufacturing technology and revenue operations optimization through design, engineering, CPQ, PIM, and data analytics).

Company Size: Revalize is a portfolio company of TA Associates and serves over 16,000+ customers globally, indicating a significant, established organization with a broad market reach. The exact employee count isn't specified, but it's likely in the hundreds to thousands.

Founded: While the founding date isn't explicitly stated, Revalize is positioned as a global leader, suggesting a history of growth and acquisition within the specialized software sector.

Team Structure:

• The Brand Designer will likely be part of the Marketing department, working closely with Brand specialists, Product Marketing, Demand Generation, and Events teams.

• Collaboration will extend to agency partners for specialized tasks like video production or large-scale campaign execution.

• The role's emphasis on scalable design systems and AI suggests a forward-thinking approach to creative operations within the marketing function. Methodology:

• Revalize focuses on building software that powers sales of complex products, optimizing revenue operations through data analytics, design applications, and engineering simulations.

• The company is described as "AI-forward," indicating a commitment to leveraging AI for innovation in product development and operational efficiency.

• Marketing efforts likely involve translating complex technical solutions into understandable benefits for manufacturers and distributors.

Company Website: revalizesoftware.com

📝 Enhancement Note: Revalize operates in a niche but critical sector of B2B technology, focusing on revenue operations for complex product sales. The "AI-forward" stance is a key differentiator and suggests a culture that embraces technological advancement and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor (3-5 years). It represents a mid-level opportunity for a designer to deepen their expertise in brand strategy, visual systems, and marketing operations within a B2B tech context.

Reporting Structure: Likely reports to a Marketing Manager, Director of Marketing, or Head of Brand, with close collaboration with cross-functional marketing teams. The emphasis on AI suggests potential interaction with technology or operations leads involved in implementing these tools.

Operations Impact: The Brand Designer's work directly impacts Revalize's ability to communicate its value proposition effectively. High-quality, consistent branding and compelling visuals are crucial for lead generation, customer engagement, and reinforcing market leadership in specialized manufacturing software. The operational aspect of creating scalable systems and leveraging AI amplifies this impact by improving marketing efficiency and speed to market.

Growth Opportunities:

• Specialization: Deepen expertise in B2B tech branding, design systems, or AI-driven creative production.

• Leadership: Potentially move into a Senior Brand Designer role, leading design initiatives or managing junior designers/agency partners.

• Cross-functional Movement: Transition into roles focused more on marketing operations, campaign management, or product marketing, leveraging design expertise in a broader strategic capacity.

• Skill Development: Opportunities to learn and master advanced AI creative tools, motion graphics, and UX/UI principles for web assets.

📝 Enhancement Note: The role offers a path for growth beyond traditional design, into areas of marketing operations, brand system management, and strategic application of AI, aligning with industry trends for efficiency and innovation.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and allows employees to work from their preferred location within the United States.

Office Location(s): Remote, United States. While the company is headquartered in Jacksonville, FL, this specific role is designated as remote within the US.

Workspace Context:

• Collaboration: Expect regular virtual collaboration with marketing teams, product managers, and potentially engineering or sales teams via video conferencing, Slack, and other digital communication tools.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and likely project management/collaboration platforms. The company's "AI-forward" stance suggests access to or exploration of AI creative tools.

• Team Interaction: While remote, opportunities for team building and connection will likely be facilitated through virtual meetings, team-building activities, and potential in-person gatherings for major company events.

Work Schedule: Standard working hours are 8:00 am to 5:00 pm Eastern Time (ET). This provides a structured framework for remote work, facilitating synchronous collaboration while allowing for personal flexibility.

📝 Enhancement Note: The remote nature of the role necessitates strong self-discipline, communication skills, and proficiency with digital collaboration tools. The ET working hours are important for candidates to consider for team alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, most importantly, your portfolio. Applications without a strong, relevant portfolio are unlikely to proceed.

• Hiring Manager Interview: A discussion about your background, experience, and how your skills align with the role's responsibilities. Expect questions about B2B tech design, brand systems, and your design process.

• Design Challenge/Portfolio Review: This may involve presenting your portfolio and discussing specific projects in detail, or a small design exercise tailored to Revalize's brand or a hypothetical campaign. Be prepared to articulate your strategic thinking behind design choices.

• Cross-functional/Team Interview: Meeting with key stakeholders from marketing teams (e.g., Product Marketing, Demand Gen) to assess collaboration style, communication skills, and understanding of marketing objectives.

• Final Interview: Potentially with a senior marketing leader to discuss overall fit, career aspirations, and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in B2B technology, brand identity evolution, scalable design systems, and multi-channel campaign execution. Prioritize quality over quantity.

• Highlight Process: For each project, clearly articulate the problem, your role, your design process (ideation, iteration, execution), and the outcome or impact. Emphasize how you translated complex information into visual solutions.

• Showcase Systems Thinking: Include examples of how you've built or maintained design systems, templates, or brand toolkits. Demonstrate your understanding of consistency and scalability.

• Address AI Integration: If you have examples of using AI in your workflow, even for ideation or efficiency gains, be ready to discuss them thoughtfully. Explain your approach to responsible AI use in design.

• Figma & Adobe Mastery: Ensure your work clearly demonstrates proficiency in Figma and the Adobe Creative Suite.

Challenge Preparation:

• Understand Revalize: Research Revalize's current branding, its product offerings, and its target market (manufacturers/distributors of complex products).

• Review Competitors: Understand the visual landscape of competitors in the manufacturing technology software space.

• Practice Articulation: Be ready to clearly and concisely explain your design decisions, the rationale behind them, and how they align with business objectives. Practice presenting your portfolio as if you were explaining it to a non-designer.

• AI Readiness: Be prepared to discuss your perspective on AI in design, its potential benefits and challenges, and how you might integrate it into Revalize's workflow.

📝 Enhancement Note: The emphasis on a portfolio and potential design challenge highlights the practical, execution-oriented nature of this role. The inclusion of AI integration in the interview process is a crucial differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system management. Proficiency is a core requirement.

• Adobe Creative Suite: Including Photoshop (image editing, digital assets), Illustrator (vector graphics, logos), and InDesign (layout, print collateral).

• Generative AI Tools: While not explicitly named, familiarity with or willingness to learn tools like Midjourney, Stable Diffusion, DALL-E, or AI-powered features within Adobe products is expected.

Analytics & Reporting:

• While not a primary focus for the designer, understanding how visual assets perform on web and social media (e.g., engagement rates, conversion metrics) will be beneficial for iterative design. Familiarity with analytics platforms like Google Analytics or social media analytics dashboards is a plus. CRM & Automation:

• Not directly used by the designer, but an understanding of how marketing automation platforms (e.g., HubSpot, Marketo) and CRMs (e.g., Salesforce) utilize visual assets in campaigns would be advantageous for creating optimized collateral.

📝 Enhancement Note: The specified tools, Figma and Adobe Creative Suite, are standard for brand designers. The explicit mention of AI integration suggests the company is keen on leveraging these emerging technologies for efficiency.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A strong emphasis on creating designs and systems that are efficient to produce and scalable across a broad portfolio, directly supporting marketing operations.

• Innovation & Future-Forward: A commitment to exploring and leveraging new technologies, particularly AI, to enhance creative output and define industry best practices.

• Collaboration: A belief in working closely with cross-functional teams to ensure brand consistency and achieve shared business objectives.

• Data-Informed Creativity: While design is creative, an understanding of how visual elements impact performance metrics is valued, promoting a data-informed approach to design decisions.

• Quality & Consistency: Upholding high standards for visual execution and brand integrity across all touchpoints.

Collaboration Style:

• Cross-functional Integration: Proactive engagement with Brand, Product Marketing, Demand Generation, and Events teams to align on campaign goals and visual strategies.

• Feedback-Driven Iteration: Open to constructive feedback from stakeholders and peers to refine designs and improve outcomes.

• Empowerment through Systems: Creating and maintaining design systems that enable other teams to execute with brand consistency, fostering a collaborative environment where marketing can operate more autonomously.

• Remote-First Communication: Strong reliance on clear, concise digital communication (Slack, email, video calls) to ensure alignment and project progress.

📝 Enhancement Note: The "AI-forward" and "revenue operations" context suggest a culture that values efficiency, measurable impact, and the strategic application of technology, even within creative roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Portfolio Diversity: Evolving and maintaining a cohesive visual identity across multiple distinct brands within the Revalize portfolio.

• Translating Complex Technology: Effectively communicating the value of intricate manufacturing software solutions through design to a B2B audience.

• Integrating AI Thoughtfully: Navigating the evolving landscape of generative AI, identifying practical, ethical, and impactful use cases that enhance, rather than detract from, brand quality and human creativity.

• Remote Collaboration Dynamics: Ensuring seamless communication and creative alignment within a fully remote team environment.

• Pace of B2B Tech: Keeping up with rapid product development cycles and marketing demands in the fast-paced B2B technology sector.

Learning & Development Opportunities:

• AI in Creative Production: Dedicated opportunities to explore, experiment with, and master AI tools for design and content creation, potentially leading to new workflow efficiencies.

• B2B Tech Branding: Deepen understanding of branding strategies specific to complex industrial and technology products.

• Design System Management: Develop advanced skills in building, maintaining, and scaling design systems for large portfolios.

• Cross-functional Marketing Exposure: Gain insights into demand generation, product marketing, and event strategy, enhancing understanding of the broader GTM ecosystem.

• Industry Conferences & Certifications: Potential support for attending relevant design or marketing technology conferences and obtaining certifications in design software or AI tools.

📝 Enhancement Note: The primary challenge and growth opportunity revolve around the strategic integration of AI into creative workflows within a B2B tech environment, offering a unique learning path for designers.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a brand identity project from concept to execution. How did you ensure consistency across different touchpoints?" (Focus on process, strategic thinking, and execution).

• "How would you approach designing a scalable design system for a portfolio of software products? What are the key components, and how would you ensure adoption?" (Demonstrate understanding of systems thinking and operational efficiency).

• "Revalize is an 'AI-forward' organization. How do you see generative AI impacting the role of a brand designer, and how would you incorporate it into your workflow here?" (Be prepared to discuss your perspective on AI, potential use cases, and demonstrate a willingness to experiment responsibly).

• "Describe a time you had to translate a complex technical product into a simple, compelling visual. What was your process, and what was the outcome?" (Showcase your ability to simplify complexity and communicate value). Company & Culture Questions:

• "What do you know about Revalize and the manufacturing technology software industry?" (Research the company's products, target audience, and market position).

• "How do you approach collaboration with non-designers, such as product marketers or demand generation specialists?" (Highlight your communication skills and ability to work cross-functionally).

• "What are your thoughts on maintaining brand consistency across a diverse portfolio, and how would you manage that remotely?" (Address your organizational skills and remote work strategies). Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your strategic approach, the creative solution, and the measurable impact or outcome.

• Show, Don't Just Tell: Clearly articulate your role and contributions. For systems projects, show examples of the system in use. For campaign work, show the assets and context.

• Focus on Process & Rationale: Be prepared to explain why you made certain design decisions. This demonstrates strategic thinking beyond just aesthetics.

• Discuss AI Use: If applicable, have 1-2 examples ready of how you've used AI in your design process, focusing on how it improved efficiency or quality.

• Tailor to Revalize: Highlight projects that resonate with B2B tech, complex products, or that demonstrate your ability to manage multiple brands or a consistent visual identity.

📝 Enhancement Note: The interview process will heavily weigh the candidate's portfolio and their ability to articulate their design process, strategic thinking, and adaptability to new technologies like AI, especially within a B2B context.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided application link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating B2B technology design, brand identity evolution, scalable design systems, and multi-channel campaign execution. Tailor your case studies to highlight your process and strategic thinking.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of relevant experience, emphasizing proficiency in Figma, Adobe Creative Suite, and any experience with AI tools or B2B SaaS environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale for design decisions, and how you translate complex ideas into visuals. Prepare to discuss your experience with design systems and your perspective on AI in creative production.

• Company Research: Thoroughly research Revalize, its products, target market, and current brand presence. Understand their "AI-forward" stance and how it might influence creative operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.