Web designer F/H

📍 Job Overview

Job Title: Web Designer F/H

Company: COVEA

Location: Rue de la Treille, 79180 Chauray, Nouvelle-Aquitaine, France

Job Type: Temps complet (Full-time)

Category: Marketing Operations / Creative Services

Date Posted: 2026-06-08

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Design and integrate all graphical elements for direct marketing operations and multi-channel campaigns, ensuring brand consistency and legal compliance.

• Develop original illustrations and visual assets for print and digital media, including emails, letters, posters, web visuals, video, and motion graphics.

• Contribute to the creation and optimization of web pages and landing pages, with a focus on user experience and accessibility.

• Maintain and enforce the MAAF brand graphic charter, contributing to the brand center and design system.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a broader creative role encompassing graphic design, marketing collateral creation, and a strong emphasis on digital content production for marketing campaigns. This role sits at the intersection of creative design and marketing operations, requiring a blend of artistic skill and technical execution within a corporate marketing framework. The emphasis on "marketing direct" and "campagnes multicanales" suggests a need for understanding campaign lifecycles and optimizing visual assets for performance.

📈 Primary Responsibilities

• Conceive and design print and digital marketing materials such as emails, letters, posters, web visuals, video, and motion design assets.

• Create original illustrations and graphics, adhering strictly to the MAAF brand graphic charter and all relevant legal constraints.

• Develop mockups for web pages and landing pages, ensuring alignment with UX/UI best practices, with technical integration handled by the Digital Marketing team.

• Integrate content into the company's Email Builder (Dartagnan), ensuring digital accessibility and optimal visual quality for email delivery.

• Develop templates for various content types including emails, articles, newsletters, landing pages, and print materials.

• Act as the guardian of the MAAF graphic charter, ensuring consistent application across all created assets.

• Contribute to the brand center and participate in the improvement of user experience, focusing on ergonomics, screen flow, navigation, and template design.

• Participate actively in creative project workshops, proposing innovative interfaces, formats, and best graphical practices.

📝 Enhancement Note: The responsibilities highlight a senior-level execution role within a marketing content team. The expectation to "be force of proposal" and "responsible for good graphical practices" indicates a need for proactive contribution and a deep understanding of design principles and their application in a corporate marketing context. The focus on email delivery and digital accessibility points to a need for practical technical understanding beyond pure graphic creation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Web Design or a related creative field.

Experience: Minimum of 5 years of confirmed experience as a Web Designer, preferably within a large company or agency setting.

Required Skills:

• Proficiency in creating illustrations, GIFs, and animations.

• Demonstrated ability to create occasional print materials.

• Skilled in iconographic research (e.g., Adobe Stock).

• Expertise in photo retouching and image management.

• Experience in video creation and motion design.

• Familiarity with contributing to and managing a photo library (indexing, administration).

• Basic to intermediate understanding of HTML; mastery is a plus.

• Proficiency in using AI tools and prompt engineering for creative applications.

• Knowledge of digital accessibility standards and best practices.

• Understanding of email deliverability factors.

• Mandatory Tool Proficiency: Figma (for mockups and design system contribution), Adobe XD, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects.

Preferred Skills:

• Experience with an email builder tool, specifically Dartagnan.

• Experience working within a large corporate environment or marketing department.

📝 Enhancement Note: The requirements emphasize a strong foundation in visual creation, with a particular focus on digital marketing assets. The explicit mention of "5 years minimum" and preference for large company experience indicates a need for a candidate who can navigate corporate branding guidelines and high-volume production workflows. The blend of traditional design skills with modern tools like AI and a focus on accessibility/deliverability signifies a well-rounded digital creative professional.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, including email campaigns, web visuals, and motion graphics, demonstrating a strong understanding of marketing objectives.

• Present examples of original illustrations and graphic creations that adhere to brand guidelines while exhibiting creativity.

• Include case studies or examples of contributions to a design system or brand center, highlighting your role in maintaining visual consistency.

• Demonstrate proficiency in creating mockups for web pages or landing pages, showing user flow and interaction design. Process Documentation:

• Provide examples of how you have managed the creation and integration of marketing content, outlining your workflow from concept to final delivery.

• Illustrate your process for ensuring digital accessibility and email deliverability in your design work.

• Showcase your approach to collaborating with marketing teams and stakeholders to gather requirements and iterate on designs.

• Detail your experience in template creation for various digital and print media.

📝 Enhancement Note: For a Web Designer role with a strong marketing focus, the portfolio should not only display aesthetic capabilities but also demonstrate an understanding of campaign effectiveness, user experience, and brand governance. The portfolio should highlight the candidate's ability to translate marketing briefs into visually compelling and technically sound assets, with a clear emphasis on digital channels like email and web.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for experienced Web Designers (5-10 years) in France, and considering the "Classe 5" designation and "Cadre" status, an estimated annual gross salary range would be between €40,000 and €55,000. This range is subject to variation based on specific experience, negotiation, and the company's compensation structure.

Benefits:

• Comprehensive Health Coverage: As part of a mutualist group, MAAF/COVEA likely offers robust health insurance (mutuelle) and potentially supplementary health benefits.

• Retirement Savings Plan: Likely includes a company-sponsored retirement savings plan.

• Paid Time Off: Generous annual leave and public holiday allowances.

• Employee Assistance Programs: Support services for employees and their families.

• Professional Development: Opportunities for training, workshops, and access to new tools/technologies.

• Company Perks: Potential for employee discounts on insurance products and other company-specific benefits.

Working Hours: 40 hours per week, typical for a "Cadre" position in France, often with some flexibility in daily scheduling.

📝 Enhancement Note: The salary estimation is based on publicly available data for Web Designer roles with 5-10 years of experience in France, particularly in regions outside major metropolitan hubs like Paris, and factoring in the "Cadre" status which typically commands a higher salary. The benefits are inferred based on typical offerings for large French mutual insurance groups with a focus on employee well-being and long-term commitment. The "Classe 5" designation suggests a mid-to-senior level within the company's internal classification.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (Mutualist Group)

Company Size: COVEA is a large group, employing over 24,000 people, indicating a structured corporate environment with established processes.

Founded: COVEA was formed through the merger of MAAF, MMA, and GMF, with MAAF itself having a long history of customer-centric values, focusing on simplicity and accessibility.

Team Structure:

• The Web Designer will join a dynamic team of approximately ten "Chargés de projets contenus" (Content Project Managers) within the Marketing Content department.

• Reporting likely to a "Responsable Contenus Marketing" (Marketing Content Manager).

• Close collaboration is expected with the Digital Marketing team for technical integration and with the UX and Brand teams for design system contributions. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on marketing campaigns and user experience suggests a data-informed approach to design, with performance metrics influencing creative decisions.

• Agile/Collaborative Workflows: The mention of joining project teams and participating in creative workshops implies a collaborative and potentially agile workflow.

• Brand Governance: Strong adherence to brand guidelines and contribution to a design system are core operational methodologies.

Company Website: https://www.covea.fr/ (General COVEA group site, MAAF has its own: https://www.maaf.fr/)

📝 Enhancement Note: COVEA's identity as a mutualist group emphasizes customer loyalty and long-term relationships, which translates into a company culture that likely values reliability, trust, and a strong sense of collective purpose. For a designer, this means understanding how visual communication can reinforce these values and contribute to customer engagement and retention, rather than solely focusing on conversion metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior individual contributor within the creative services and marketing operations function. It requires significant experience and autonomy in design execution, with opportunities to influence creative direction and contribute to strategic design initiatives like the design system.

Reporting Structure: The Web Designer will report to the Marketing Content Manager, indicating a direct line of responsibility within the content production workflow. Collaboration will extend across marketing sub-teams (Digital Marketing, UX, Brand).

Operations Impact: The role directly impacts the visual communication and user experience of MAAF's marketing efforts. Effective design contributes to brand perception, customer engagement, campaign performance (through compelling visuals and optimized user journeys), and overall brand consistency across all touchpoints.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion design, advanced UI/UX for marketing, or AI-driven creative tools.

• Leadership Track: Potential to move into a Lead Designer role, managing junior designers, or a Design System Manager position.

• Cross-Functional Mobility: Transition into roles like Marketing Project Manager or UX/UI Specialist within broader digital or marketing teams.

• Continuous Learning: Access to professional development, workshops, and industry conferences to stay abreast of design trends and technologies.

📝 Enhancement Note: The career path for a senior designer in a large organization like COVEA often involves a choice between becoming a deep subject matter expert in design execution, moving into a team leadership role, or broadening their scope into strategic design or project management. The emphasis on contributing to the design system and UX improvement suggests a potential pathway towards more strategic design roles.

🌐 Work Environment

Office Type: The role is based on-site at the Chauray location, suggesting a traditional office environment.

Office Location(s): Rue de la Treille, 79180 Chauray, Nouvelle-Aquitaine, France. This location is in the Deux-Sèvres department, offering a regional French work environment.

Workspace Context:

• The workspace is likely collaborative, with designers working alongside content project managers and potentially interacting with digital marketing specialists.

• Access to industry-standard design software and hardware is expected. The mention of "Outils IA" suggests an environment that embraces new technologies.

• Opportunities for in-person brainstorming sessions, design reviews, and team meetings to foster collaboration and knowledge sharing.

Work Schedule: A standard 40-hour work week for a "Cadre" position, typically Monday to Friday. While on-site, there might be some flexibility in daily start/end times, common in French work culture for management roles.

📝 Enhancement Note: Working on-site in a regional office like Chauray can offer a different pace and lifestyle compared to major urban centers. For a designer, this could mean a more focused work environment with fewer distractions, while still being part of a large, established corporate structure. The emphasis on collaboration within the marketing content team is key to the daily work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR screening to assess basic qualifications, experience, and cultural fit.

• Technical Interview/Portfolio Review: A meeting with the Marketing Content Manager and potentially other senior design/marketing team members to review your portfolio. Be prepared to discuss your design process, specific project challenges, and how you applied various tools and techniques.

• Skills Assessment/Challenge: A potential practical exercise or case study, such as creating a quick visual asset for a hypothetical campaign or providing feedback on existing MAAF marketing materials, to assess your design thinking and execution speed.

• Final Interview: May involve meeting with higher management or cross-functional leads to discuss your strategic contribution and alignment with team goals.

Portfolio Review Tips:

• Curate for Relevance: Showcase projects that align with the responsibilities outlined in the job description, particularly digital marketing collateral, email designs, and motion graphics.

• Highlight Process & Impact: For each project, clearly articulate your role, the design process you followed, the tools used, and the outcome or impact (e.g., improved engagement, brand consistency). Use storytelling to explain your design decisions.

• Demonstrate Tool Proficiency: Ensure your portfolio includes examples that showcase your mastery of Figma, Adobe Suite (Illustrator, Photoshop, InDesign, After Effects), and any motion graphics or video work.

• Address MAAF Context: If possible, subtly tailor your presentation to show an understanding of the insurance industry and MAAF's brand values (simplicity, accessibility, customer preference).

Challenge Preparation:

• Understand MAAF's Brand: Familiarize yourself with MAAF's current marketing materials, website, and brand guidelines. Identify areas where design might be enhanced or where you can bring fresh ideas.

• Practice Design Exercises: Be ready to tackle a design brief under time constraints. Focus on clear communication of your design rationale and efficient execution.

• Articulate Your Approach: Prepare to explain how you would approach challenges related to digital accessibility, email deliverability, and maintaining brand consistency across diverse channels.

📝 Enhancement Note: The interview process for a creative role in a large corporation typically involves multiple stages to evaluate both technical skills and cultural fit. A strong portfolio is paramount, but the ability to articulate your design thinking and demonstrate an understanding of marketing objectives and brand strategy will be critical. Preparing for a practical design challenge is also a common expectation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI design, mockups, and contributing to the design system. Proficiency in collaborative features and component management is essential.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For print layout and multi-page documents (emails, letters, brochures).
  • Photoshop: For image editing, manipulation, and web asset creation.
  • After Effects: For motion graphics and video editing.

• Adobe XD: Used for prototyping and user experience design.

• AI Tools: Proficiency in using AI-powered design tools and advanced prompt engineering for creative ideation and asset generation.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts analytics (e.g., click-through rates for emails, conversion rates for landing pages) is beneficial. Familiarity with web analytics platforms like Google Analytics may be a plus. CRM & Automation:

• Dartagnan (Email Builder): Direct experience with this specific tool is a significant advantage for content integration and email production. Understanding of general email marketing platforms and their design constraints is also valuable.

• Integration Tool: General understanding of how design assets are integrated into marketing automation platforms or content management systems.

📝 Enhancement Note: The required toolset is comprehensive, covering the full spectrum of digital and print design. The specific mention of "Dartagnan" and "Outils IA" indicates a focus on modern marketing technology stacks and a forward-thinking approach to creative production. Mastery of Figma and the Adobe Creative Suite is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Customer Focus: MAAF's "La Préférence Client" tagline highlights a deep commitment to customer satisfaction, requiring designs that are clear, accessible, and build trust.

• Simplicity & Accessibility: Designs should be easy to understand and navigate, reflecting MAAF's core values. This translates to clean layouts, clear typography, and accessible digital elements.

• Collaboration & Teamwork: The role emphasizes working within a team, contributing to shared projects, and supporting colleagues.

• Creativity & Innovation: While adhering to brand guidelines, there's an expectation to be creative and propose new ideas, especially with the integration of AI tools.

• Rigor & Organization: Given the corporate environment and volume of work, attention to detail, organization, and the ability to meet deadlines are crucial.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketing content managers, digital marketers, UX designers, and brand specialists is key.

• Feedback Culture: Openness to constructive criticism and the ability to iterate on designs based on feedback from stakeholders and team members.

• Knowledge Sharing: Willingness to share insights on design trends, new tools, and best practices within the team.

📝 Enhancement Note: The culture at COVEA, driven by MAAF's values, likely fosters a professional yet collaborative environment. For a designer, it means balancing creative expression with the practical needs of a large, customer-facing organization. Understanding and embodying these values in your work will be essential for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creativity: Maintaining strict adherence to the MAAF brand charter while also producing fresh, engaging visuals for diverse campaigns.

• Technical Constraints: Designing for various digital platforms and email clients, ensuring optimal rendering and deliverability across different devices and browsers.

• Rapid Campaign Cycles: Working efficiently under tight deadlines to support frequent marketing initiatives.

• Integrating New Technologies: Adapting to and effectively leveraging emerging tools like AI in the design workflow while ensuring quality and brand alignment.

Learning & Development Opportunities:

• Advanced Tool Training: Opportunities to deepen expertise in Figma, Adobe Suite, motion graphics, or specific AI design tools.

• UX/UI Specialization: Courses or workshops focused on user experience design principles and their application in marketing contexts.

• Digital Accessibility Certifications: Pursuing certifications in digital accessibility to enhance expertise in creating inclusive designs.

• Industry Trends: Staying updated on the latest trends in graphic design, digital marketing, and emerging creative technologies through conferences, webinars, and online resources.

📝 Enhancement Note: The challenges presented are typical for a senior creative role within a large, established brand. The growth opportunities are geared towards continuous skill enhancement and specialization, allowing the designer to become a more valuable asset to the marketing and creative operations teams.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a visual asset for a direct marketing email campaign, from brief to final delivery, ensuring brand compliance and accessibility." (Focus on workflow, tool usage, and adherence to guidelines.)

• "How would you approach designing a landing page for a new insurance product, considering user experience, conversion goals, and MAAF's brand identity?" (Highlight your design thinking, understanding of UX principles, and iterative process.)

• "Tell us about a time you had to balance creative freedom with strict brand guidelines. How did you navigate that challenge?" (Demonstrate your ability to be creative within constraints.) Company & Culture Questions:

• "What does 'La Préférence Client' mean to you as a designer, and how would you translate that into visual communication?" (Show your understanding of MAAF's core values.)

• "How do you stay updated on the latest design trends and technologies, and how do you decide which to incorporate into your work?" (Assess your curiosity and commitment to professional development.)

• "Describe your experience working in a team environment. How do you handle feedback and collaborate with non-designers?" (Evaluate your teamwork and communication skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your design process, the tools used, and the results achieved.

• Showcase Versatility: Ensure your portfolio covers a range of projects relevant to the job description (email, web, motion graphics, illustration).

• Highlight Technical Skills: Be ready to discuss your proficiency with Figma, Adobe Suite, and any AI tools, perhaps even demonstrating a quick feature if appropriate.

• Engage and Interact: Be prepared to answer questions about your design choices and be open to discussing potential improvements or alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strategic understanding of marketing objectives, brand stewardship, and collaborative professional practices. The ability to articulate your design process and its impact is as important as the final visual output.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the COVEA careers portal via the provided SmartRecruiters link.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work, focusing on digital marketing assets, email design, motion graphics, and illustration. Ensure it clearly demonstrates your proficiency with Figma and Adobe Creative Suite.

• Resume Optimization: Update your resume to emphasize your 5+ years of experience in web design, specific achievements in marketing campaign support, and proficiency with the required design tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to brand consistency and accessibility, and your experience with tools like Figma and Adobe After Effects. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with MAAF and COVEA's brand identity, values, and recent marketing campaigns. Understanding their customer-centric approach will be beneficial in discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.