Ads Graphic Designer - Shadow Light Studios

📍 Job Overview

Job Title: Ads Graphic Designer

Company: Shadow Light Studios

Location: India

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 14, 2026

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static ad creatives for leading social media platforms (Meta, TikTok) and Google Display to drive engagement and conversions.

• Develop multiple creative variations for rigorous A/B testing, optimizing campaign performance and user acquisition funnels.

• Collaborate closely with creative directors and clients to ensure brand consistency and aesthetic alignment across diverse global brands.

• Execute creative concepts with speed and precision, adapting to various brand voices and campaign objectives within fast-paced project timelines.

• Produce thumb-stopping visuals that capture attention and encourage clicks, demonstrating a keen understanding of paid media best practices.

📝 Enhancement Note: This role is ideal for a graphic designer with a proven track record in paid social and digital advertising creative. The emphasis on rapid iteration for A/B testing and adaptation to multiple brand aesthetics suggests a strong need for efficiency and versatility in creative execution, directly impacting the company's revenue-generating campaigns.

📈 Primary Responsibilities

• Design and deliver platform-ready static ad creatives for Meta (Facebook/Instagram), TikTok, and Google Display Network.

• Rapidly produce multiple creative variations of static ads to support comprehensive A/B testing strategies for campaign optimization.

• Craft compelling, thumb-stopping visuals that accurately reflect client brand identities, campaign goals, and target audience appeal.

• Adapt design approach to match diverse brand voices, aesthetics, and marketing objectives across a portfolio of influential clients.

• Maintain meticulous organization of project files, ensuring clean folder structures and version control for all creative assets.

• Collaborate effectively with Creative Directors to incorporate feedback, align on creative direction, and execute revisions promptly.

• Deliver high-quality creative assets within strict project timelines, demonstrating strong time management and project prioritization skills.

• Ensure consistent tone, color palettes, and emotional resonance across all ad creatives for a cohesive brand experience.

• Bring bold, innovative design ideas to the team, fostering a culture of creative experimentation and continuous improvement.

📝 Enhancement Note: The responsibilities heavily emphasize speed, volume, and adaptability in creative production for paid media. This indicates a need for a designer who can quickly translate briefs into multiple design options that are not only visually appealing but also strategically aligned with conversion goals and client brand guidelines, directly contributing to the effectiveness of paid advertising spend.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in graphic design principles is expected, potentially through a degree in Graphic Design, Visual Communications, or a related field, or equivalent demonstrated experience.

Experience: 0-2 years of professional experience specifically in designing static ad creatives for paid social and digital media campaigns.

Required Skills:

• Proven portfolio showcasing static ad creative work for platforms like Meta, TikTok, and Google Display.

• High proficiency in design software such as Figma, Adobe Photoshop, or Adobe Illustrator.

• Exceptional eye for visual hierarchy, color theory, and effective layout design principles.

• Demonstrated ability to iterate quickly on designs and produce multiple variations for testing.

• Detail-oriented approach with a strong ability to absorb and implement feedback effectively.

• Capacity to work at a fast pace without relying solely on templates, showcasing original creative thinking.

• Strong understanding of what makes ads "scroll-stopping" and encourages user engagement.

Preferred Skills:

• Experience producing or editing short-form video ads for social media platforms.

• Familiarity with creative brief interpretation and translating marketing objectives into visual assets.

• Understanding of A/B testing methodologies and how design impacts campaign performance metrics.

• Basic knowledge of digital campaign performance metrics and how design influences them.

📝 Enhancement Note: The experience level is entry to mid-level, suggesting that while a strong portfolio is paramount, extensive years of experience are not the primary requirement. The emphasis on speed, adaptability, and specific software proficiency points towards a need for a designer who can quickly contribute to a high-volume creative production environment focused on performance marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing static ad creatives designed for paid social (Meta, TikTok) and digital display campaigns.

• Demonstrations of multiple design variations for the same ad concept, illustrating adaptability and A/B testing preparation.

• Examples that highlight a strong grasp of visual hierarchy, color theory, and compelling call-to-actions suitable for paid media.

• Case studies or brief descriptions accompanying visuals, explaining the client's objective, the design challenge, and the creative solution.

Process Documentation:

• While not explicitly requested as formal documentation, the portfolio should implicitly demonstrate an organized workflow:

  • Initial concept development and mood boards (if applicable).

  • Iteration process and feedback incorporation.

  • Final asset delivery with organized file structures.

  • Adaptation of a core concept into multiple variations.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to clearly articulate the candidate's ability to produce effective, high-volume static ad creatives that align with performance marketing goals. The "fast turnaround" and "multiple variations for A/B testing" requirements mean the portfolio should ideally showcase this capability, not just static final designs.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month.

Benefits:

• Project Based Bonuses: Additional compensation for high output and exceptional quality work, incentivizing performance and productivity.

• Exposure to Global Brands: Direct engagement with influential brands like Snapchat, Monster Energy, and X Games, offering significant professional development and portfolio enhancement.

• Career Growth Opportunities: Clear pathways to advance into senior creative roles within Shadow Light Studios (SLS).

• Professional Development: Tight feedback loops designed to rapidly improve design and creative skills, fostering continuous learning.

• Team Culture: Participation in a strong team culture focused on learning, accountability, and achieving excellence.

Working Hours: Approximately 40 hours per week, typical for a full-time remote role. Flexibility may be expected given the fast-paced, high-standard environment, but the core expectation is a full-time commitment.

📝 Enhancement Note: The salary is presented as a monthly range, which is common for freelance or contract roles, but the description implies a full-time position. This range is below typical market rates for a full-time graphic designer in many Western markets but may align with rates for remote workers in India, especially for entry-to-mid-level roles. The bonus structure is a key component to potentially increase overall compensation based on performance. Researching local Indian market rates for remote, entry-level graphic designers, and comparing it to the potential total compensation with bonuses is advised.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, Advertising, Creative Services, Video Production. Shadow Light Studios specializes in creating high-performing creative for social platforms, paid media, and digital campaigns.

Company Size: While not explicitly stated, the company works with a substantial number of influential brands, suggesting it's a growing agency or studio with a significant client roster. The mention of "long term opportunities at SLS" implies a structured organization.

Founded: Not specified, but the company has established partnerships with well-known brands, indicating a period of growth and successful client acquisition.

Team Structure:

• The role operates within a high-performing team environment, collaborating closely with Creative Directors.

• There's an implied structure that allows for clear reporting lines and feedback mechanisms.

Methodology:

• Data-Driven Creative: The core methodology revolves around creating "high performing creative" and "scroll-stopping static ad creatives that drive real results." This implies a focus on performance metrics and user engagement.

• Rapid Iteration & A/B Testing: A key process involves producing multiple variations quickly for A/B testing, indicating an agile and iterative approach to creative development.

• Brand Adaptation: The team must be adept at matching different brand voices and aesthetics, showcasing a flexible and client-centric approach.

• Continuous Improvement: Tight feedback loops are emphasized for rapid skill development, indicating a culture of learning and refinement.

Company Website: https://slsvideo.com/ (Inferred from "SLS" and domain "slsvideo.com")

📝 Enhancement Note: Shadow Light Studios positions itself as a partner to influential brands, focusing on performance-driven creative. The culture appears to be dynamic, fast-paced, and results-oriented, with a strong emphasis on creative excellence, rapid execution, and continuous learning within the paid media landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry to mid-level (0-2 years of experience), focusing on the execution of static ad creative production. It's an operational role within the creative department, directly supporting the "creative execution" and "ads graphic designer" functions.

Reporting Structure: The Ads Graphic Designer will likely report to a Creative Director or Art Director, who provides creative guidance and manages project assignments.

Operations Impact: The primary impact of this role is on the effectiveness of paid advertising campaigns. By creating high-performing, engaging static ad creatives, the designer directly influences key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and ultimately, the return on ad spend (ROAS) for clients. This role is crucial for translating marketing objectives into visually compelling assets that drive business results.

Growth Opportunities:

• Senior Creative Roles: A clear path exists to grow into senior creative positions within SLS, potentially leading projects or a team.

• Skill Specialization: Opportunities to develop expertise in specific platforms (e.g., advanced TikTok ad creative) or media types (e.g., leading into short-form video ad production).

• Client Management: Potential to take on more client-facing responsibilities as experience grows, understanding client needs and translating them into creative strategies.

• Leadership Potential: With demonstrated success and growth, opportunities for leadership within the creative department may arise.

📝 Enhancement Note: The role is framed as a stepping stone with significant growth potential. The emphasis on learning and rapid skill development suggests that the company invests in its talent, offering a structured environment for designers to advance their careers by contributing to high-stakes creative projects for major brands.

🌐 Work Environment

Office Type: Fully Remote. This allows for flexibility in work location within India.

Office Location(s): India. The specific city is not a constraint, allowing for a geographically diverse talent pool.

Workspace Context:

• Collaborative Environment: While remote, the role emphasizes tight feedback loops and collaboration with Creative Directors and potentially other team members, suggesting robust communication tools and practices are in place.

• Tools & Technology: Access to essential design software (Figma, Photoshop, Illustrator) is expected, likely managed by the employee. The company’s reference to an "ad inspiration board" suggests the use of digital collaboration and inspiration-sharing platforms.

• Team Interaction: Opportunities for interaction will occur through virtual meetings, project management tools, and communication platforms, fostering a sense of team connection despite the remote setup.

Work Schedule: Approximately 40 hours per week. While remote, maintaining consistent availability during core working hours for collaboration and timely delivery is likely expected. The fast-paced nature may occasionally require flexibility to meet deadlines.

📝 Enhancement Note: The fully remote nature of this role offers significant flexibility. However, the emphasis on "fast moving, high standard environments" and "strict timelines" suggests that effective self-management, proactive communication, and a dedicated home workspace are critical for success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of portfolio and resume to assess basic qualifications, design style, and relevant experience.

• Portfolio Review & Skills Assessment: A detailed walkthrough of the candidate's portfolio, focusing on static ad creative examples, design process, and ability to adapt to different brands. This may include technical questions about software proficiency.

• Creative Challenge/Test: A practical exercise to design static ad creatives for a hypothetical brief or a real client scenario, assessing speed, creativity, and adherence to brand guidelines. This is a crucial step to evaluate "ability to work fast without relying on templates."

• Cultural Fit & Team Interview: Discussion with Creative Directors or team leads to assess collaboration style, openness to feedback, and alignment with the company's culture of learning and excellence.

• Final Interview: Potentially with a senior leader to discuss career aspirations and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest static ad creative projects specifically relevant to paid social and digital campaigns.

• Highlight Process: For each project, briefly explain the client, campaign objective, your role, the design challenge, and how your creative solution addressed the goal.

• Demonstrate Versatility: Include examples that show your ability to adapt to different brand aesthetics and campaign tones.

• Showcase A/B Testing Variations: If possible, include examples where you created multiple versions of an ad for testing, or explain how you approach this.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any creative brief provided for a design challenge. Identify key objectives, target audience, and brand constraints.

• Prioritize Speed & Quality: Practice designing quickly while maintaining high visual standards. Focus on delivering a strong concept rather than over-polishing.

• Embrace Constraints: Be prepared to work within specific brand guidelines, color palettes, or messaging requirements.

• Prepare for Feedback: Be ready to discuss your design choices and how you would incorporate feedback, demonstrating openness to iteration.

• Think "Scroll-Stopping": Keep in mind what makes an ad capture attention in a busy feed.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio and a practical design test. Demonstrating a strong understanding of paid media creative effectiveness, rapid execution, and adaptability to diverse brand requirements will be key to success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A collaborative interface design tool, likely used for rapid prototyping, design iteration, and team collaboration on ad creatives.

• Adobe Photoshop: Essential for image manipulation, photo editing, and creating complex visual assets for ads.

• Adobe Illustrator: Crucial for vector graphics, logos, and illustrations that may be incorporated into ad creatives.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, as it's focused on creative asset production rather than sales or marketing automation systems.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. The ability to leverage these tools for rapid design iteration and collaboration is central to the role's demands. Understanding the impact of design on campaign metrics is also a critical, albeit implicit, requirement.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to high standards in creative output and client work.

• Accountability: Taking ownership of projects, meeting deadlines, and delivering on commitments.

• Learning: A continuous drive to improve design skills and stay updated with industry trends and platform best practices.

• Collaboration: Working effectively with Creative Directors and other team members in a feedback-rich environment.

• Results-Driven: A focus on creating creatives that demonstrably perform and drive client success.

Collaboration Style:

• Feedback-Oriented: The team thrives on tight feedback loops, encouraging open communication and iterative improvement of creative work.

• Agile & Responsive: The ability to adapt quickly to client needs, campaign changes, and evolving trends is highly valued.

• Shared Vision: While individual creativity is encouraged, there's an emphasis on aligning individual contributions with client brand worlds and overall campaign goals.

• Remote Cohesion: Despite being remote, the emphasis on team culture suggests proactive efforts to maintain connection and shared purpose through virtual channels.

📝 Enhancement Note: The company values a blend of creative talent and operational efficiency. Designers are expected to be both innovative artists and reliable executors who can contribute to a high-performance, collaborative, and learning-focused remote team environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Output & Quality: Balancing the need for rapid iteration and high volume of creative production with consistently high design quality and brand adherence.

• Adapting to Diverse Brand Identities: Quickly understanding and effectively translating the unique voice, tone, and visual identity of numerous global brands into compelling ad creatives.

• Staying Ahead of Trends: The digital advertising landscape, especially on platforms like TikTok and Meta, evolves rapidly. Keeping pace with new formats, algorithm changes, and creative best practices is an ongoing challenge.

• Remote Collaboration Effectiveness: Ensuring seamless communication and creative alignment with team members and Creative Directors in a fully remote setting.

Learning & Development Opportunities:

• Platform Expertise: Deepen knowledge of ad creative best practices for Meta, TikTok, and Google Display, understanding nuances for each platform.

• Video Ad Production: Develop skills in short-form video ad editing and production, a valuable adjacent skill for paid media creative.

• Creative Strategy: Gain a better understanding of how creative assets fit into broader marketing strategies and how to optimize them for specific campaign objectives.

• Industry Exposure: Work with a diverse portfolio of global brands, providing broad exposure to different industries and marketing approaches.

• Mentorship from Creative Directors: Receive direct guidance and feedback from experienced creative leaders to accelerate skill development.

📝 Enhancement Note: This role offers a significant opportunity for immediate impact and rapid skill development in a high-demand area of digital marketing. The challenges are inherent to the fast-paced nature of performance creative, while the growth opportunities are clearly defined for those who excel.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating static ad creatives for a new client campaign. How do you ensure you capture their brand voice and meet performance goals?" (Focus on your workflow from brief to delivery, including research and adaptation.)

• "How do you approach creating multiple variations of an ad for A/B testing? What elements do you typically change?" (Highlight your understanding of testing hypotheses and iterative design.)

Company & Culture Questions:

• "What interests you about Shadow Light Studios and our work with brands like Monster Energy or X Games?" (Research their client roster and recent campaigns.)

• "How do you handle receiving constructive feedback on your designs?" (Emphasize your openness to iteration and learning.)

Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest, most relevant static ad creative examples.

• Tell a Story: For each project, briefly explain the client, the problem, your solution, and the outcome (if known).

• Highlight Process: Showcases your ability to iterate, adapt, and produce variations. Explain your thinking behind design choices.

• Be Concise: Keep explanations focused and to the point, respecting the interviewer's time.

• Demonstrate Tool Proficiency: Be ready to discuss how you used Figma, Photoshop, or Illustrator to achieve your results.

📝 Enhancement Note: Be prepared to actively demonstrate your creative process, your ability to adapt quickly, and your understanding of how design impacts advertising performance. Your portfolio is your primary tool; ensure it’s polished and can be effectively presented.

📌 Application Steps

To apply for this Ads Graphic Designer position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are attached.

• Portfolio Customization: Tailor your portfolio to highlight static ad creative examples specifically for Meta, TikTok, and Google Display. Prioritize work that demonstrates rapid iteration, brand adaptation, and a strong visual impact.

• Resume Optimization: Ensure your resume clearly states your proficiency in Figma, Photoshop, and Illustrator, and any experience with paid media creative or A/B testing. Quantify achievements where possible (e.g., "Designed 50+ ad variations per week").

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, ability to adapt to different brands, and understanding of performance-driven creative. Be ready for a design challenge.

• Company Research: Familiarize yourself with Shadow Light Studios' client list, their ad inspiration board, and the general aesthetic they aim for. Understand their focus on creating "scroll-stopping" and high-performing creatives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.