Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Gray Mackenzie Retail Lebanon

Location: Dbayeh, Lebanon (On-site)

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: June 08, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Manages and enhances the company's brand image through creative design across all advertising and communication channels.

• Focuses on the development and continuous improvement of promotional magazines, a key marketing asset.

• Collaborates closely with marketing and commercial teams to ensure alignment and finalization of creative assets.

• Designs a variety of marketing collateral, including flyers, publications, booklets, and social media content.

• Develops packaging and designs for private label brands, adhering to corporate identity and brand strategy.

📝 Enhancement Note: This role is positioned within Marketing & Design Operations, indicating a need for someone who not only has creative flair but also understands process, brand consistency, and the operational aspects of design production within a retail environment. The emphasis on "above the line" and "below the line" advertising suggests a broad scope of work across various marketing touchpoints.

📈 Primary Responsibilities

• Develop, update, and innovate content for promotional magazines, suggesting new ideas and implementing current trends.

• Adapt and implement promotional magazine layouts for other media channels, including online communications and in-store branding.

• Coordinate directly with marketing and commercial teams for the development and finalization of all promotional magazine content and design.

• Design and finalize the company's promotional flyers, publications, and booklets to maintain brand consistency and marketing objectives.

• Create engaging and interactive content specifically for social media platforms to enhance digital presence.

• Design campaigns and visuals for various communication channels such as print, online advertisements, posters, direct mailing, branding initiatives, and in-store communication materials.

• Develop packaging and design concepts for the company’s private labels and brands, ensuring adherence to corporate identity guidelines and overarching brand strategy.

📝 Enhancement Note: The responsibilities emphasize a hands-on role in content creation and adaptation across multiple channels. The direct coordination with marketing and commercial teams highlights the importance of collaboration and understanding business objectives to translate them into effective visual communications.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design or a related field.

Experience: 3 to 5 years of professional experience in a related graphic design role, preferably within the retail or FMCG sector.

Required Skills:

• Proficient in graphic design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Strong understanding of brand image management and corporate identity.

• Experience in layout design for print publications, specifically promotional magazines.

• Skill in creating engaging content for digital and social media platforms.

• Ability to develop packaging designs aligned with brand strategy.

• Excellent visual communication and creative problem-solving skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced retail environment. Preferred Skills:

• Experience with interactive content creation tools.

• Knowledge of pre-press processes and print production.

• Familiarity with retail marketing strategies and in-store branding elements.

• Experience working with private label brands.

• Basic understanding of marketing and commercial team objectives.

📝 Enhancement Note: The specified experience level (3-5 years) suggests a candidate who can work independently and contribute strategically, not just execute tasks. The inclusion of "brand image management" and "corporate identity" points to a need for someone who understands the broader impact of design on brand perception.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects demonstrating versatility across print, digital, and packaging.

• Include examples of promotional magazine layouts, highlighting content organization and visual appeal.

• Present case studies of campaigns or designs developed for specific marketing objectives.

• Demonstrate experience in adapting designs for various media channels (e.g., print to online).

• Provide examples of packaging design for private labels, illustrating adherence to brand guidelines. Process Documentation:

• Ability to articulate the design process from brief to final execution, including client feedback integration.

• Experience in managing design projects through established workflows, ensuring timely delivery.

• Understanding of how design processes integrate with marketing and commercial team workflows.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should be prepared to demonstrate not only their creative output but also their understanding of how design serves business objectives, particularly in a retail context. The emphasis on promotional magazines means specific examples of this type of work will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in Lebanon, the estimated annual salary range is between LBP 24,000,000 to LBP 48,000,000 (approximately USD 267 to USD 533 per month, based on an exchange rate of 1 USD = 90,000 LBP, which is subject to significant fluctuations).

Benefits:

• Full-time employment benefits as per Lebanese labor law.

• Potential for professional development and skill enhancement in design and marketing.

• Opportunity to work with a leading retail brand in the Middle East.

• Exposure to diverse marketing campaigns and brand development projects.

• Collaborative work environment with marketing and commercial teams.

Working Hours: Standard full-time working hours, likely 40 hours per week, with potential for occasional overtime during campaign launches or critical project deadlines.

📝 Enhancement Note: Salary figures for Lebanon are highly volatile due to economic conditions. The provided range is an estimate based on general industry standards and should be confirmed with the employer. Benefits are standard for full-time roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Supermarket/Hypermarket)

Company Size: Large (Part of Gray Mackenzie Retail Group, operating multiple Spinneys stores in Lebanon).

Founded: Spinneys was established in 1924, with operations in Lebanon beginning in 1948 and a significant relaunch in 1998. This history signifies a stable, established presence in the market.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department.

• They will report to a Marketing Manager or Head of Marketing.

• Close collaboration is expected with marketing specialists, commercial teams, and potentially external agencies. Methodology:

• Data-driven decision-making in marketing campaigns, with design visually supporting promotional offers and brand messaging.

• Emphasis on brand consistency and adherence to corporate identity guidelines across all touchpoints.

• Collaborative approach to campaign development, involving input from various departments.

• Focus on creating impactful visual communications that drive customer engagement and sales.

Company Website: [Gray Mackenzie Retail Lebanon operates Spinneys Lebanon; a general search for Spinneys Middle East or Gray Mackenzie Retail Group may yield relevant corporate information.]

📝 Enhancement Note: Gray Mackenzie Retail Lebanon operates Spinneys, a well-established and recognized supermarket chain. The company culture likely emphasizes strong brand presence, customer focus, and operational efficiency within the retail sector. The long history suggests a stable work environment with a deep understanding of the Lebanese market.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is critical for maintaining and elevating the visual identity of a major retail brand. It requires a blend of creative talent, technical skill, and an understanding of retail marketing objectives.

Reporting Structure: The Graphic Designer typically reports to a Marketing Manager or a Creative Director, working closely with marketing specialists and commercial teams. This structure ensures alignment with broader business strategies.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and promotional effectiveness. High-quality, consistent design can drive foot traffic, increase sales of promoted items, and strengthen brand loyalty. Effective design for private labels is crucial for their market success.

Growth Opportunities:

• Specialization: Deepen expertise in retail design, packaging, or digital marketing.

• Senior Designer/Art Director: Progress to leading design projects, mentoring junior designers, and having greater strategic input.

• Marketing Management: Transition into broader marketing roles if skills in strategy and campaign management are developed.

• Cross-functional Roles: Move into brand management or visual merchandising roles within the retail sector.

📝 Enhancement Note: The role offers significant opportunities for growth within the retail marketing and design space. The emphasis on promotional magazines and private labels provides a niche for specialization, while the broad scope of work allows for development into more strategic marketing positions.

🌐 Work Environment

Office Type: The role is based in Dbayeh, Lebanon, and is an on-site position. This implies a traditional office setting within the company's headquarters or a dedicated marketing office.

Office Location(s): Dbayeh, Matn, Jabal Lubnan, Lebanon. This is a key commercial area, likely offering good accessibility.

Workspace Context:

• A collaborative office environment where the designer will interact daily with marketing and commercial teams.

• Access to necessary design software and hardware.

• Potential for creative brainstorming sessions and team feedback on design concepts.

• Opportunities to visit stores for in-store branding assessments or inspiration.

Work Schedule: Standard full-time office hours, Monday to Friday, with potential for occasional weekend work or extended hours during peak promotional periods or project deadlines. Flexibility might be offered, but the core requirement is on-site presence.

📝 Enhancement Note: Working on-site in Dbayeh means the candidate will be immersed in the company's operational hub, fostering strong team integration and immediate feedback loops. This is typical for roles requiring close collaboration with marketing and sales departments in the retail industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output.

• Creative Assessment: A practical design test or a detailed portfolio presentation focusing on relevant projects (e.g., magazine layout, packaging concepts).

• Behavioral/Situational Interviews: Questions assessing problem-solving skills, ability to work under pressure, collaboration with teams, and understanding of brand strategy.

• Cultural Fit Interview: Discussion with hiring manager and potentially team members to ensure alignment with company values and work environment.

Portfolio Review Tips:

• Curate Carefully: Select 3-5 of your strongest, most relevant projects. Prioritize work that showcases magazine layout, promotional materials, and packaging design.

• Tell a Story: For each project, explain the brief, your creative process, the challenges you faced, and the outcome (if quantifiable).

• Highlight Retail Relevance: Emphasize projects that demonstrate an understanding of the retail consumer and driving sales through design.

• Showcase Versatility: Include examples of both print and digital design work.

• Technical Proficiency: Be prepared to discuss the software and techniques used.

Challenge Preparation:

• Be ready for a design challenge that might involve adapting existing materials or creating a new concept for a promotional flyer or social media post.

• Practice articulating your design choices and how they align with marketing objectives and brand guidelines.

• Prepare to discuss trends in retail design and how you stay updated.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Demonstrating a clear understanding of retail marketing objectives and the ability to translate them into effective visual designs will be key. A practical design exercise is common for this type of role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for all design tasks.

• Microsoft Office Suite: Word, PowerPoint for general communication and presentations.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics (e.g., click-through rates for digital ads, sales lift from promotions) is beneficial. CRM & Automation:

• Not directly applicable to the core design function, but familiarity with how marketing campaigns are managed through CRM or marketing automation platforms can be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Familiarity with other design or presentation tools might be a plus, but the core requirement is mastery of industry-standard design software.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Constantly seeking new and effective design solutions.

• Brand Stewardship: Upholding and enhancing the company's brand image and integrity.

• Collaboration: Working effectively with marketing, commercial, and other teams.

• Efficiency: Delivering high-quality work on time and within budget.

• Customer Focus: Designing with the end consumer in mind, aiming to capture attention and drive action.

Collaboration Style:

• Proactive communication and active participation in team meetings.

• Openness to feedback and constructive criticism.

• Ability to translate diverse stakeholder requirements into cohesive designs.

• Shared responsibility for campaign success, with design playing a pivotal role.

📝 Enhancement Note: The company values will likely reflect a blend of creative excellence and business acumen, typical of successful retail marketing departments. The ability to collaborate effectively is highlighted as crucial for bridging creative output with business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Guidelines: Ensuring designs are innovative yet strictly adhere to corporate identity.

• Meeting Tight Deadlines: The fast-paced retail environment often demands quick turnarounds for promotions.

• Adapting to Evolving Trends: Staying current with design trends relevant to the retail sector and social media.

• Translating Marketing Objectives: Effectively converting commercial goals into compelling visual communications.

Learning & Development Opportunities:

• Workshops & Courses: Opportunities to attend training sessions on new design software, techniques, or retail marketing strategies.

• Industry Exposure: Working on diverse campaigns for a leading retailer provides broad market experience.

• Mentorship: Potential for guidance from senior marketing professionals or creative leads.

• Skill Specialization: Developing expertise in areas like motion graphics, UX/UI for digital, or advanced packaging design.

📝 Enhancement Note: The role presents a prime opportunity to hone skills in a dynamic retail setting, facing challenges that foster professional growth. The company's established presence suggests resources for learning and development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on process, compromise, and brand integrity.)

• "How do you stay updated on graphic design trends, especially those relevant to the retail industry?" (Highlight methods like industry publications, online resources, competitor analysis.)

• "Walk us through your process for designing a promotional magazine spread or a product packaging concept." (Emphasize workflow, ideation, and execution.) Company & Culture Questions:

• "What do you know about Spinneys and the retail market in Lebanon?" (Show research into the brand, its competitors, and its target audience.)

• "How would you contribute to our brand image and marketing efforts?" (Connect your skills to their specific needs and goals.)

• "Describe your experience working with marketing or commercial teams. How do you handle feedback?" (Focus on collaboration, communication, and adaptability.) Portfolio Presentation Strategy:

• Structure: Begin with an overview of your design philosophy, then present 3-5 key projects.

• Storytelling: For each project, detail the brief, your creative process, challenges, solutions, and results.

• Visual Clarity: Ensure your digital portfolio is clean, well-organized, and easy to navigate.

• Relevance: Tailor your presentation to emphasize work most relevant to retail, promotions, and packaging.

• Q&A: Be prepared to answer specific questions about your design choices and technical execution.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only creatively skilled but also understands the commercial objectives of a retail business and can translate those into effective visual designs. A strong, relevant portfolio is paramount.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio highlights relevant experience in magazine layout, promotional materials, and packaging design. Tailor your selection to showcase your best work that aligns with retail brand aesthetics.

• Resume Optimization: Clearly articulate your 3-5 years of experience, listing specific design software proficiency and key responsibilities. Use keywords like "Graphic Design," "Brand Image," "Promotional Materials," "Packaging Design," and "Retail Marketing."

• Interview Preparation: Practice presenting your portfolio, focusing on your design process and how your work achieved marketing objectives. Prepare to discuss your understanding of the Spinneys brand and the Lebanese retail market.

• Company Research: Familiarize yourself with Spinneys' current marketing campaigns, store presence, and overall brand positioning in Lebanon. Understand their commitment to quality and customer experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.