Web and Graphic Designer

📍 Job Overview

Job Title: Web and Graphic Designer

Company: Renu Energy Solutions

Location: Charlotte, North Carolina, United States

Job Type: Part-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-27

Experience Level: Mid-Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Drive brand engagement and lead generation through the creation of compelling marketing content across digital and print channels, with a focus on web, digital advertising, social media, email, events, and sales enablement.

• Develop and optimize website pages and landing pages using WordPress, adhering to SEO and conversion best practices to enhance user experience and drive measurable business results.

• Produce a variety of creative assets, including short-form video, motion graphics, photography, and AI-enhanced media, to strengthen the Renu brand narrative and effectively communicate complex energy solutions.

• Collaborate closely with the Senior Director of Marketing to transform strategic marketing ideas into high-performing campaigns that support business growth and customer acquisition.

📝 Enhancement Note: This role, while titled "Web and Graphic Designer," has significant operational responsibilities within marketing. The emphasis on lead generation, conversion optimization, and supporting sales enablement indicates a strong connection to revenue operations and GTM strategies. The use of AI tools and the need for measurable business results further solidify its operational impact.

📈 Primary Responsibilities

• Design and produce visually appealing digital and print marketing assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva, and other contemporary creative platforms.

• Build, manage, and optimize website pages and landing pages within the WordPress CMS, implementing SEO principles and conversion rate optimization (CRO) techniques to maximize effectiveness.

• Create dynamic and high-performing creative assets for various digital advertising platforms, including Google Ads, Meta (Facebook/Instagram), YouTube, and display networks, as well as for email marketing campaigns.

• Develop engaging digital content, encompassing short-form videos, drone footage, professional photography, motion graphics, and AI-generated media, to enhance brand storytelling and customer connection.

• Write, edit, and develop content for diverse marketing channels, including website copy, landing pages, email newsletters, social media posts, blog articles, and customer communications.

• Design customer-facing educational materials, presentations, and sales enablement collateral that simplify complex renewable energy topics and elevate the overall customer journey.

• Lead the creative execution for trade shows, community events, sponsorships, and brand activations, including the design of signage, displays, presentations, promotional materials, and on-site content capture.

• Integrate and leverage AI-powered creative tools and emerging technologies to elevate creative output, streamline production workflows, and enhance overall marketing campaign efficiency.

• Conduct continuous evaluation and propose enhancements for Renu's digital presence, recommending improvements to website design, creative assets, customer experience touchpoints, and overall brand presentation.

• Partner effectively with marketing, sales, and leadership teams to translate strategic objectives into impactful, data-driven marketing campaigns that achieve quantifiable business outcomes.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands marketing operations and GTM strategy. The focus on SEO, conversion best practices, lead generation, and sales enablement suggests this role is integral to the company's revenue-generating efforts, requiring a results-oriented approach beyond purely aesthetic design.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for roles requiring 5+ years of experience. Equivalent practical experience will also be considered.

Experience: A minimum of 5 years of professional experience in creative marketing, digital design, content development, or a closely related field is required. Experience within the home services, construction, or renewable energy sectors is highly advantageous.

Required Skills:

• Advanced proficiency with the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, and Premiere Pro for comprehensive design and video editing capabilities.

• Proven professional experience managing and updating websites using WordPress, including familiarity with page builders, content management systems (CMS), and fundamental SEO best practices for website optimization.

• Demonstrated experience in creating high-impact content across multiple marketing channels: web design, social media marketing, email marketing campaigns, paid digital advertising (e.g., Google Ads, Meta Ads), and print collateral.

• Working knowledge of AI-powered creative tools and modern content creation workflows, enabling efficient and innovative content production.

• Strong writing, verbal communication, organizational, and project management skills, essential for managing multiple projects and stakeholders.

• Ability to effectively manage competing priorities in a fast-paced environment while maintaining meticulous attention to detail. Preferred Skills:

• Experience supporting trade shows, community events, or other forms of experiential marketing, including the design and execution of physical and digital event assets.

• Familiarity with drone footage capture and editing, photography, and motion graphics creation to enhance visual storytelling.

• Experience in industries such as home services, construction, or renewable energy, providing relevant domain knowledge.

📝 Enhancement Note: The experience requirement of "5+ years" suggests a mid-level to senior individual contributor role. The emphasis on specific Adobe tools and WordPress indicates a need for a hands-on designer. The inclusion of AI tools and SEO/CRO points towards a modern marketing operations skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5 years of professional design work, with a strong emphasis on digital marketing assets and web design projects.

• Demonstrations of website and landing page design and optimization using WordPress, including examples of improved user experience or conversion rates.

• Examples of creative assets developed for digital advertising campaigns (e.g., Google Ads, Meta Ads) and email marketing, highlighting effectiveness and engagement.

• Case studies or examples of video production, motion graphics, or AI-enhanced media creation, illustrating proficiency in diverse content formats.

• Evidence of graphic design for print materials, such as brochures, event signage, and sales collateral, showcasing versatility. Process Documentation:

• Examples of workflow processes for content creation, from concept to final delivery, demonstrating project management and efficiency.

• Documentation or case studies illustrating how design decisions and creative assets contributed to measurable business results, such as lead generation, brand awareness, or sales enablement.

• Evidence of understanding and application of SEO and conversion best practices in web design and content development.

• Instances where AI tools were integrated into the design process to enhance quality or accelerate production timelines.

📝 Enhancement Note: For a role like this, a strong portfolio is paramount. The emphasis should be on demonstrating not just creative skill but also an understanding of how design impacts business objectives like lead generation and sales enablement, aligning with revenue operations principles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Part-Time Web and Graphic Designer with 5-10 years of experience in Charlotte, NC, the estimated salary range is $30 - $45 per hour. This estimate considers the cost of living in the Charlotte metropolitan area and the specialized skills required, including advanced Adobe Creative Suite, WordPress, and AI tools.

Benefits:

• Competitive hourly wage commensurate with experience and skills.

• Opportunity to contribute to a growing company in the renewable energy sector.

• Potential for professional development and learning in emerging creative technologies, including AI.

• Exposure to diverse marketing initiatives across web, digital advertising, social media, and events.

• Part-time role offering flexibility in work schedule.

Working Hours: This is a part-time position, likely requiring approximately 20-25 hours per week. Specific daily hours and work schedule will be discussed and agreed upon with the hiring manager, offering some flexibility while maintaining operational needs.

📝 Enhancement Note: As a part-time role, the compensation is likely hourly. The provided range is an educated estimate based on typical market rates for similar roles in the specified location and experience level. The benefits are standard for a part-time position, with an emphasis on professional growth relevant to the role's creative and technological demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Renewable Energy / Home Services. Renu Energy Solutions operates within the rapidly growing renewable energy sector, focusing on providing solar and energy efficiency solutions for homeowners. This industry context implies a mission-driven culture focused on sustainability and customer empowerment.

Company Size: Renu Energy Solutions is likely a mid-sized company, given the need for a dedicated marketing designer with a broad skill set. Mid-sized companies often offer a dynamic environment where individuals can have a significant impact and work cross-functionally.

Founded: Information on the founding date is not provided, but the company's presence in the renewable energy market suggests it is a modern, forward-thinking organization.

Team Structure:

• The designer will report directly to the Senior Director of Marketing, indicating a clear reporting line within the marketing department.

• This role will likely collaborate closely with other marketing team members (e.g., digital marketers, content writers, campaign managers), sales teams, and potentially product or customer success teams to ensure brand consistency and support GTM initiatives.

• The team structure is likely lean and agile, requiring individuals to be adaptable and wear multiple hats. Methodology:

• Data-driven marketing: Decisions and creative strategies are expected to be informed by performance data, SEO analytics, and conversion metrics.

• Customer-centric design: Emphasis on creating materials that resonate with homeowners and simplify complex energy solutions.

• Collaborative ideation: Working closely with stakeholders to brainstorm and develop effective marketing campaigns.

• Continuous improvement: Regularly evaluating and refining creative assets and digital presence for optimal performance.

Company Website: [Company URL not provided, but inferred to be renuenergysolutions.com]

📝 Enhancement Note: The company's industry (renewable energy) suggests a culture that values innovation, sustainability, and customer impact. The part-time nature of the role, combined with the requirement for broad skills, points to a team that values efficiency and versatility.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level to Senior Individual Contributor level. It requires a solid foundation of 5+ years of experience and the ability to work independently, manage projects, and contribute strategically to marketing efforts. The focus on optimizing web pages and digital advertising performance elevates it beyond a purely creative role into one with operational marketing impact.

Reporting Structure: The designer reports to the Senior Director of Marketing. This structure provides direct access to marketing leadership and strategic direction, allowing for alignment with broader company objectives.

Operations Impact: The designer's work directly impacts lead generation, brand perception, customer acquisition, and sales enablement. By creating compelling visuals and optimizing web experiences, this role plays a crucial part in the company's Go-To-Market (GTM) strategy and revenue generation.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in AI-powered creative tools, advanced web optimization techniques, and emerging digital marketing trends.

• Specialization: Potential to specialize in areas like video production, motion graphics, or UX/UI design within the marketing context.

• Strategic Contribution: As a part-time role with significant responsibilities, there's an opportunity to influence marketing strategy and campaign effectiveness through creative input.

• Transition to Full-Time: Depending on business needs and performance, there may be potential for the role to evolve into a full-time position.

📝 Enhancement Note: The growth potential here is more about deepening specialization and strategic influence within a part-time capacity, rather than a traditional hierarchical promotion. The emphasis is on becoming a key creative operations asset.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office or hybrid work environment where in-person collaboration and access to company resources are expected.

Office Location(s): The role is based in Charlotte, NC, at 801 Pressley Road, 28217. This location provides access to the Charlotte metropolitan area's professional network and resources.

Workspace Context:

• Collaborative environment: Expected to work closely with the Senior Director of Marketing and other team members, fostering a communicative and team-oriented atmosphere.

• Access to tools and technology: Will have access to necessary design software (Adobe Creative Suite), CMS (WordPress), and potentially other marketing and collaboration tools.

• Hands-on role: The environment likely supports a hands-on approach to content creation, including potential for on-site event support or content capture.

Work Schedule: This is a part-time position, with the specific schedule to be negotiated. While on-site, there might be some flexibility in daily hours, but core availability for team collaboration and project deadlines will be essential.

📝 Enhancement Note: The on-site requirement suggests the company values in-person collaboration and has the necessary infrastructure. For a part-time role, a degree of flexibility in scheduling might be offered, but consistent availability during core business hours will likely be necessary.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio to assess qualifications and creative output.

• Portfolio Review & Interview: A more in-depth discussion focusing on the candidate's portfolio, specific project examples, and how their design approach aligns with Renu Energy Solutions' brand and marketing objectives. This stage will likely involve questions about their process, problem-solving skills, and experience with WordPress and Adobe Creative Suite.

• Skills Assessment/Challenge: Potentially a small design challenge or a practical exercise related to website optimization or digital asset creation to evaluate hands-on skills and creative problem-solving under time constraints.

• Final Interview: A discussion with the Senior Director of Marketing or other leadership to assess cultural fit, strategic thinking, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work, prioritizing digital marketing assets, WordPress projects, and examples of campaign effectiveness.

• Highlight Process: For each project, briefly explain the objective, your role, the tools used, your creative process, and the outcome (especially if it involved measurable results like improved conversions or lead generation).

• Demonstrate Versatility: Include examples of different asset types (web, social, email, print, video) to showcase your breadth of skills.

• Showcase WordPress Expertise: Clearly present examples of websites or landing pages you've designed or managed, highlighting your understanding of CMS functionality and SEO.

• Explain AI Integration: If applicable, showcase projects where you utilized AI tools to enhance your work and explain the benefits.

Challenge Preparation:

• Be ready to discuss how you would approach a typical design request for a renewable energy company (e.g., designing a social media ad for a new solar panel offering, or optimizing a landing page for a free energy audit).

• Practice articulating your design rationale and how it supports marketing and business goals.

• Prepare to discuss your experience with SEO, CRO, and how you measure the effectiveness of your designs.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should be prepared to discuss not just the aesthetics but also the strategic thinking and operational impact behind their designs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Photoshop, Illustrator, InDesign, and Premiere Pro for a wide range of design and video editing tasks.

• WordPress: Advanced experience managing and updating websites, including familiarity with page builders (e.g., Elementor, Beaver Builder, or native Gutenberg) and content management best practices.

• Canva: Proficiency with this user-friendly design platform for quick creation of social media graphics and other marketing collateral.

Analytics & Reporting:

• Google Analytics: Understanding of how to interpret website traffic, user behavior, and conversion data to inform design decisions.

• Marketing Platform Analytics: Familiarity with analytics dashboards within Google Ads, Meta Ads, and email marketing platforms to assess campaign performance.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Mailchimp): Experience designing email templates and understanding how design integrates with automated workflows.

• CRM Systems (e.g., Salesforce, HubSpot CRM): Basic understanding of how marketing assets are used within sales processes and lead management.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and WordPress is explicit. Familiarity with analytics is crucial for demonstrating the impact of design on business operations and revenue.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce original, engaging, and effective marketing materials, with an openness to exploring new design trends and technologies like AI.

• Results-Oriented: A focus on how design contributes to measurable business outcomes, such as lead generation, brand engagement, and conversion rates.

• Collaboration & Communication: A willingness to work closely with the Senior Director of Marketing and other stakeholders, actively participating in team discussions and providing constructive feedback.

• Attention to Detail: A commitment to producing high-quality, error-free work that upholds brand standards and professional integrity.

• Efficiency & Agility: An ability to manage multiple projects effectively, adapt to changing priorities, and deliver creative solutions in a timely manner, especially important for a part-time role.

Collaboration Style:

• Proactive Partnership: Engaging with the marketing team and leadership to understand project needs and contribute creative insights from the outset.

• Feedback Integration: Openness to receiving and incorporating feedback on designs to ensure alignment with strategic goals and brand guidelines.

• Cross-Functional Awareness: Understanding how design assets fit into the broader marketing and sales funnel, and how they support customer interactions.

📝 Enhancement Note: The values expected align with a marketing operations role: creativity balanced with a focus on measurable results, strong collaboration, and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: Effectively translating marketing goals and data insights into compelling visual designs that resonate with the target audience.

• Managing Multiple Projects and Deadlines: Juggling various design requests for different channels (web, ads, social, print) in a part-time capacity, requiring strong organizational skills and prioritization.

• Keeping Pace with Evolving Technologies: Continuously learning and integrating new design tools, AI technologies, and digital marketing trends to maintain a competitive edge.

• Simplifying Complex Topics: Translating technical information about renewable energy solutions into easily understandable and visually engaging content for homeowners.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specific Adobe Creative Suite applications or explore new features.

• AI Creative Tool Exploration: Hands-on experience with emerging AI art generators, video editing tools, and content optimization platforms.

• Web Optimization & SEO Workshops: Learning more about conversion rate optimization (CRO) and SEO best practices to enhance web design impact.

• Industry Trends in Renewable Energy Marketing: Gaining insight into effective marketing strategies within the renewable energy sector.

📝 Enhancement Note: Challenges are framed around the intersection of creative execution and operational effectiveness, common in marketing operations roles. Growth opportunities focus on skill enhancement and staying current with industry trends.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for our solar panel installation service to maximize lead generation?" – Preparation: Discuss your process, including wireframing, content integration, SEO considerations, and conversion elements. Reference specific examples from your portfolio.

• "Describe a time you used data or analytics to inform a design decision. What was the outcome?" – Preparation: Prepare a case study of a past project where performance metrics directly influenced your creative choices and led to improved results.

• "How do you balance brand consistency with the need to create engaging content for diverse platforms like social media, email, and paid ads?" – Preparation: Explain your approach to brand guidelines and how you adapt creative execution while maintaining brand integrity across channels. Company & Culture Questions:

• "What interests you about Renu Energy Solutions and the renewable energy industry?" – Preparation: Research the company's mission, recent projects, and the broader renewable energy market. Connect your passion for design with their mission.

• "How do you collaborate with marketing managers or other stakeholders to ensure your designs meet their objectives?" – Preparation: Discuss your communication style, how you handle feedback, and your approach to understanding project briefs.

• "How do you see AI tools impacting the future of graphic and web design, and how have you incorporated them into your workflow?" – Preparation: Be ready to share your experience with AI tools and your perspective on their role in creative operations. Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the problem, the solution you designed, and the results achieved. Quantify outcomes whenever possible (e.g., "increased click-through rate by 15%").

• Focus on Relevance: Highlight projects that best demonstrate your skills in web design (WordPress), digital advertising assets, and any video or motion graphics work.

• Explain Your Process: Walk through your design thinking, from initial concept and research to final execution, showcasing your problem-solving abilities.

• Be Prepared for Technical Questions: Be ready to discuss your technical proficiency with Adobe Creative Suite and WordPress, including any specific plugins or themes you've used.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of marketing operations, GTM strategy, and business impact, especially concerning lead generation and conversion.

📌 Application Steps

To apply for this part-time Web and Graphic Designer position:

• Submit your application through the provided link on the Paylocity portal.

• Tailor your resume: Highlight your experience with Adobe Creative Suite, WordPress, digital advertising design, and any content creation for the renewable energy or home services sectors. Quantify achievements where possible.

• Curate your portfolio: Ensure it prominently features your strongest digital marketing and web design work, with a clear emphasis on WordPress projects and demonstrable results. Include examples of social media graphics, ad creatives, and any video work.

• Prepare for portfolio review: Be ready to walk through 2-3 key projects, explaining your design process, the tools used, and the business impact of your work. Practice articulating your responses to common interview questions related to design strategy and collaboration.

• Research Renu Energy Solutions: Understand their mission, target audience, and current marketing efforts to demonstrate genuine interest and cultural alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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