Graphic Designer (B2B Marketing)

📍 Job Overview

Job Title: Graphic Designer (B2B Marketing)

Company: Prochant US

Location: United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: July 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute a diverse range of B2B marketing collateral, including digital advertising campaigns, social media graphics, executive-level presentations, and print materials, ensuring alignment with brand guidelines and business objectives.

• Collaborate closely with marketing, sales, and product teams to translate complex business concepts into compelling visual communications that support demand generation and brand awareness initiatives.

• Develop and maintain brand consistency across all creative assets, while also contributing to the evolution of brand standards and visual identity.

• Prepare production-ready files for both digital and print applications, ensuring high-quality output for various channels and platforms.

• Proactively stay abreast of B2B design trends, marketing best practices, and emerging creative technologies, including AI-assisted design workflows, to maintain a competitive edge.

📝 Enhancement Note: This role is categorized under Marketing Operations/Creative Services due to its direct impact on GTM (Go-To-Market) strategies through the creation of essential marketing and sales enablement assets. The emphasis on B2B marketing, demand generation, and sales support indicates a strong connection to revenue-generating activities, a core focus of Revenue and Sales Operations.

📈 Primary Responsibilities

• Design and produce a variety of digital advertising campaigns, including display ads, LinkedIn ads, Google ads, email graphics, and landing page assets to drive lead generation and customer engagement.

• Create engaging social media graphics, banners, and campaign visuals tailored for various platforms to enhance brand visibility and audience interaction.

• Develop executive-level PowerPoint presentations for sales pitches, leadership reviews, webinars, conferences, and customer meetings, ensuring clarity, impact, and brand consistency.

• Design a range of print materials such as brochures, one-pagers, event signage, direct mail pieces, booth graphics, and leave-behinds to support offline marketing efforts and sales activities.

• Create and update website graphics, page layouts, icons, and other visual assets within the Content Management System (CMS) to maintain a visually appealing and user-friendly online presence.

• Collaborate with the marketing team to conceptualize and execute creative campaigns that effectively support demand generation and overall brand awareness goals.

• Partner with marketing to develop essential sales enablement materials and customer-facing collateral that empower the sales team and inform potential clients.

• Ensure strict adherence to and consistent evolution of brand standards across all creative output, maintaining a cohesive and professional brand identity.

• Prepare production-ready files for both digital and print applications, ensuring optimal quality and readiness for deployment across various channels.

• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines in a dynamic, fast-paced environment.

• Continuously research and integrate emerging B2B design trends, marketing best practices, and AI-assisted design workflows into the creative process.

📝 Enhancement Note: The responsibilities clearly indicate a need for both tactical execution (designing specific assets) and strategic contribution (campaign concepts, brand evolution). This blend is typical for mid-level creative roles within a GTM function, requiring an understanding of how design impacts business outcomes like pipeline generation and revenue.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred and demonstrates foundational knowledge. Equivalent practical experience and a strong portfolio can substitute for formal education.

Experience: 3+ years of professional graphic design experience specifically supporting B2B marketing organizations, with a proven track record of creating effective marketing and sales collateral.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for comprehensive design capabilities.

• Advanced PowerPoint design skills, with demonstrated experience creating executive-level, impactful presentations.

• Strong understanding of typography, layout, color theory, and visual hierarchy to create aesthetically pleasing and effective designs.

• Experience designing for demand generation campaigns, account-based marketing (ABM), trade shows, webinars, and sales enablement initiatives.

• Ability to translate complex business concepts into clean, compelling, and easily understandable visual communications.

• Excellent organizational skills and the ability to manage multiple priorities effectively in a fast-paced environment.

• Strong communication skills and comfort collaborating with cross-functional teams, including marketing, sales, and product departments.

• Experience designing websites and digital assets, with a strong understanding of CMS integration principles. Preferred Skills:

• Experience in the healthcare, healthcare technology, SaaS, or B2B services industries.

• Familiarity with Figma for collaborative design workflows.

• Experience with video editing or motion graphics using tools like Premiere Pro or After Effects.

• Basic knowledge of HTML/CSS for web-based marketing applications.

• Experience utilizing AI-powered creative tools such as Adobe Firefly, ChatGPT, or similar technologies to enhance design processes and output.

📝 Enhancement Note: The emphasis on B2B marketing, demand generation, and sales enablement signifies that candidates with experience in these areas will have a distinct advantage. The required proficiency in Adobe Creative Suite and PowerPoint is standard for graphic design roles, but the advanced PowerPoint skill highlights the critical need for effective sales presentation design, which directly impacts revenue generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of B2B marketing work is essential.

• Must include examples of digital advertising campaigns (display ads, social media ads, email graphics).

• Demonstrations of social media creative, including platform-specific designs and campaign visuals.

• A strong selection of executive-level PowerPoint presentations, highlighting design for complex information and sales objectives.

• Examples of print collateral, such as brochures, one-pagers, and event materials.

• Samples of website or landing page design, illustrating an understanding of digital user experience.

• Specific examples of B2B marketing work that highlight strategic thinking and business impact. Process Documentation:

• Candidates should be prepared to discuss their design process, from concept to final production, emphasizing workflow optimization and efficiency.

• Ability to articulate how design decisions support specific marketing objectives and contribute to metrics like lead generation, brand engagement, and sales pipeline.

• Experience documenting design best practices and contributing to the maintenance and evolution of brand style guides.

📝 Enhancement Note: For a role focused on B2B marketing collateral, the portfolio is paramount. It serves as the primary evidence of a candidate's ability to meet the core responsibilities and directly impacts the evaluation of their design skills and strategic thinking. The emphasis on B2B and sales enablement examples is critical for this role.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 3+ years of experience in a remote B2B marketing role within the United States, the estimated salary range is $65,000 - $85,000 annually. This range can vary based on specific experience, skill set, and negotiation.

Benefits:

• Comprehensive Health Insurance

• Gap Insurance

• Dental Insurance

• Vision Insurance

• Company-paid Short Term Disability

• Company-paid Long Term Disability

• Company-paid Term Life Insurance (with option for employee to elect additional coverage)

• Full Suite of CHUBB Supplemental Insurance plans, including:

  • Disability Income
  • Level Term Life
  • Accident Insurance
  • Critical Illness Insurance

• Floating holidays and Paid Time Off (PTO)

• Pre Paid Legal services

• 401K plan with Company match

Working Hours: Standard full-time hours are expected, typically around 40 hours per week. While the role is remote, maintaining consistent availability during core business hours for collaboration and project delivery is important. Flexibility may be offered based on project needs and team coordination.

📝 Enhancement Note: The salary range is estimated based on typical compensation for this role level and experience in the US market. The provided benefits are extensive and competitive, often indicative of established companies aiming to attract and retain talent, especially in a remote setting.

🎯 Team & Company Context

🏢 Company Culture

Industry: Prochant US operates within the healthcare technology sector, specifically focusing on revenue cycle management (RCM) solutions. This industry context means the marketing materials will likely need to convey professionalism, trust, and expertise in a complex and regulated field.

Company Size: Prochant US is part of a larger organization (indicated by the parent company's global presence and scale). This suggests a structured environment with established processes, but also potential for cross-departmental collaboration and impact. For a designer, this can mean working with dedicated marketing teams and clear brand guidelines.

Founded: Prochant was founded in 2003. This indicates a company with a significant history and established presence in its market, suggesting stability and a mature understanding of its industry and customer base.

Team Structure:

• The Graphic Designer will likely be part of a dedicated marketing team, potentially reporting to a Marketing Manager or Director.

• This team will collaborate closely with sales, product development, and customer success departments, requiring strong communication and partnership skills.

• The remote nature of the role necessitates clear digital communication channels and a culture that supports asynchronous work and virtual collaboration. Methodology:

• Prochant's approach to marketing and design likely emphasizes data-driven decision-making, focusing on how creative assets contribute to measurable business outcomes like lead generation, sales pipeline growth, and customer acquisition.

• Emphasis on brand consistency and clear communication of complex healthcare technology solutions.

• Adoption of modern marketing technologies and potentially AI-assisted tools for efficiency and innovation in creative processes.

Company Website: https://www.prochant.com/

📝 Enhancement Note: Understanding Prochant's industry (healthcare technology) is crucial for a designer. It implies the need for a professional, compliant, and often data-centric aesthetic. The company's age suggests a stable environment where brand evolution is likely managed thoughtfully.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level within the creative and marketing function. It offers the opportunity to make a significant impact on GTM efforts through high-quality design, while also developing expertise in B2B marketing creative strategy.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director, working within a broader marketing team. Collaboration with sales leadership and product teams will also be key.

Operations Impact: The Graphic Designer directly impacts revenue by creating compelling visual assets that support demand generation campaigns, sales enablement materials, and brand credibility. Effective design can lead to higher engagement rates, improved conversion rates, and a stronger sales pipeline.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in specific design areas (e.g., motion graphics, UI design for web assets) or gain proficiency in new tools and AI technologies.

• Strategic Contribution: Potential to move into a Senior Graphic Designer role, leading creative projects, mentoring junior designers, or contributing more directly to campaign strategy and brand development.

• Cross-Functional Exposure: Developing a deeper understanding of sales processes, marketing automation, and product messaging, which could lead to roles in broader marketing strategy or even product marketing.

📝 Enhancement Note: This role is a crucial component of the GTM engine, directly supporting revenue-generating activities. Growth here can lead to more strategic creative roles or broader marketing positions, leveraging the understanding of how design drives business outcomes.

🌐 Work Environment

Office Type: Fully Remote. This provides flexibility and allows candidates from across the United States to apply.

Office Location(s): United States. This broad geographical scope indicates a commitment to remote work and access to a wider talent pool.

Workspace Context:

• As a remote role, the workspace will be the employee's home office. Prochant likely provides the necessary tools and software.

• Collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing), requiring strong communication and self-management skills.

• The environment is expected to be professional and results-oriented, with a focus on delivering high-quality creative output that supports business goals.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote work offers flexibility, timely delivery of projects is critical, especially for time-sensitive marketing campaigns and sales support. Clear communication regarding availability and project timelines will be essential.

📝 Enhancement Note: The fully remote nature of this role is a key aspect of the work environment. Candidates should be comfortable with digital collaboration tools and possess strong self-discipline to manage their workload effectively without direct in-office supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team will review applications, focusing on experience and portfolio quality.

• Portfolio Review: A dedicated session to walk through the candidate's portfolio, discussing specific projects, design choices, and their impact on business objectives. Be prepared to discuss your B2B marketing examples in detail.

• Skills Assessment: Potentially a short design challenge or a discussion about how you would approach specific design tasks relevant to Prochant's needs.

• Hiring Manager Interview: In-depth discussion with the hiring manager about your experience, B2B marketing understanding, creative process, and cultural fit.

• Cross-Functional Interview: Potentially an interview with a member of the sales or product marketing team to assess collaboration and communication skills.

Portfolio Review Tips:

• Curate Strategically: Select your strongest B2B marketing examples that directly align with the responsibilities outlined (digital ads, presentations, print, web).

• Showcase Process: For each project, be ready to explain your thought process, the problem you were solving, your design approach, and the results achieved. Quantify impact where possible (e.g., "This campaign contributed to a 15% increase in leads").

• Highlight B2B Expertise: Emphasize projects that demonstrate an understanding of B2B audiences, complex product features, and sales enablement goals.

• Demonstrate Versatility: Show a range of styles and formats to prove your adaptability.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and delivering a clean, strategic solution within the given timeframe.

• Practice articulating your design decisions clearly and concisely, linking them back to business objectives.

• Be prepared to discuss how you would approach creating a PowerPoint presentation for a specific B2B sales scenario.

📝 Enhancement Note: The portfolio review is the most critical stage for this role. Candidates must be prepared to not only show their work but also to articulate the strategic thinking and business impact behind each piece, especially those related to B2B marketing and sales enablement.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator, Photoshop, and InDesign for all core design tasks.

• PowerPoint: Advanced design and creation skills are essential for executive presentations.

• CMS (Content Management System): Experience designing and updating website graphics and layouts within a CMS is necessary. WordPress experience is a plus.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts key metrics (engagement, conversion, lead generation) is beneficial. CRM & Automation:

• Familiarity with how marketing assets are used within CRM systems or marketing automation platforms (e.g., for email campaigns, landing pages) is a plus. Collaboration & Design Tools:

• Figma: Familiarity is preferred for collaborative design workflows.

• AI-Powered Creative Tools: Experience with Adobe Firefly, ChatGPT, or similar technologies is a nice-to-have, indicating a forward-thinking approach to design.

• Video Editing/Motion Graphics: Experience with Premiere Pro or After Effects is a plus for dynamic content creation.

• HTML/CSS: Basic knowledge is beneficial for web design applications.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and advanced PowerPoint skills is paramount. The "nice-to-have" skills, particularly in Figma and AI tools, indicate Prochant is looking for a designer who is not only technically proficient but also adaptable and embracing of modern design workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-quality creative that elevates the brand and drives business results.

• Collaboration & Partnership: Working effectively with cross-functional teams to achieve shared marketing and sales objectives.

• Brand Integrity: Maintaining and evolving brand standards to ensure a consistent and professional image across all touchpoints.

• Innovation: Embracing new design trends, technologies (including AI), and creative approaches to enhance marketing effectiveness.

• Efficiency: Delivering projects on time and managing multiple tasks effectively in a fast-paced environment.

Collaboration Style:

• Prochant likely