Ads Graphic Designer - Shadow Light Studios

📍 Job Overview

Job Title: Ads Graphic Designer

Company: Shadow Light Studios

Location: Argentina

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact, static ad creatives for major paid social and digital platforms including Meta, TikTok, and Google Display.

• Develop multiple variations of ad creatives for rigorous A/B testing to optimize campaign performance and user engagement.

• Collaborate closely with Creative Directors and stakeholders to iterate on designs, ensuring alignment with client brand identities and campaign objectives.

• Execute creative concepts with a sharp eye for visual hierarchy, color theory, and layout design, adapting to diverse brand aesthetics and campaign goals.

📝 Enhancement Note: This role is a perfect fit for a graphic designer with a proven track record in paid media and digital advertising, specifically focusing on static ad creation. The emphasis on rapid iteration, A/B testing, and adapting to multiple brand voices suggests a dynamic, results-oriented environment common in performance marketing agencies.

📈 Primary Responsibilities

• Design platform-ready static ad creatives tailored for Meta (Facebook/Instagram), TikTok, and Google Display Network campaigns.

• Generate a high volume of creative variations quickly and efficiently to support extensive A/B testing strategies.

• Develop thumb-stopping visuals that accurately reflect client brand guidelines and contribute to overarching campaign objectives.

• Adapt design aesthetics and messaging to match the unique brand voices and target audiences of a diverse portfolio of global clients.

• Collaborate with Creative Directors and project leads to implement revisions and ensure creative alignment across all deliverables.

• Maintain organized project files and clean folder structures for efficient workflow and asset management.

• Deliver high-quality creative assets within strict project timelines, demonstrating strong time management and prioritization skills.

📝 Enhancement Note: The core responsibility revolves around driving tangible results through static ad design. The expectation for rapid iteration and producing multiple variations for A/B testing indicates a strong focus on performance marketing and data-driven creative optimization, a key characteristic of modern Go-To-Market (GTM) operations.

🎓 Skills & Qualifications

Education: While a formal degree in Graphic Design, Marketing, or a related field is beneficial, a strong portfolio demonstrating relevant skills and experience will be prioritized.

Experience: A minimum of 2-5 years of professional experience in graphic design, with a significant focus on creating static ad creatives for paid social and digital campaigns. Experience working within an agency or fast-paced creative environment is highly advantageous.

Required Skills:

• Strong portfolio showcasing static ad creative work: Proven ability to design engaging visuals for paid media platforms.

• Proficiency in design software: Expert-level skills in Figma, Adobe Photoshop, and/or Adobe Illustrator.

• Sharp eye for visual design: Demonstrated understanding of visual hierarchy, color theory, typography, and layout principles.

• Fast turnaround and detail-orientation: Ability to produce high-quality work quickly while maintaining meticulous attention to detail.

• Adaptability and feedback reception: Openness to feedback and the ability to iterate rapidly on designs.

• Independent work ethic: Capacity to work effectively without relying on pre-made templates, demonstrating original creative thinking.

Preferred Skills:

• Experience with short-form video ad production or editing: Familiarity with video editing software (e.g., Adobe Premiere Pro, After Effects) and principles of short-form video creation.

• Understanding of A/B testing methodologies: Familiarity with how to design for and interpret results from A/B tests.

• Experience with other digital ad platforms: Exposure to platforms beyond Meta and Google Display, such as programmatic advertising platforms.

📝 Enhancement Note: The emphasis on a "strong portfolio" and "ability to work fast without relying on templates" suggests that practical application and creative problem-solving are more valued than formal qualifications. The preference for short-form video experience indicates a forward-thinking approach to digital advertising trends.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a range of static ad creative examples: Showcase work designed for platforms like Meta, TikTok, and Google Display, highlighting variety in style and execution.

• Highlight A/B testing variations: Include examples where multiple versions of an ad were created, explaining the strategic rationale behind the variations.

• Showcase adaptation to different brand aesthetics: Present work for at least 2-3 distinct brands, demonstrating the ability to capture and execute diverse brand identities.

• Illustrate rapid iteration and problem-solving: Include projects where quick turnarounds or significant revisions were required, explaining the process and outcome.

Process Documentation:

• Workflow for Ad Creative Development: Be prepared to articulate your typical process from brief to final delivery, including concepting, design, revision, and finalization stages.

• File Management and Organization: Demonstrate an understanding of best practices for organizing project files and assets for collaborative or agency environments.

• Collaboration and Feedback Integration: Be ready to discuss how you incorporate feedback from creative directors and stakeholders into your design process.

📝 Enhancement Note: For a role focused on performance-driven creative, the portfolio should not only showcase aesthetic quality but also demonstrate an understanding of how design impacts campaign performance. The ability to articulate one's design process and how it contributes to efficient execution and collaboration is crucial for operations-minded roles.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month.

• Methodology: This range is derived directly from the provided compensation details. Given the remote nature and the specified range, it aligns with market rates for skilled freelance or remote graphic designers in regions like Argentina, particularly those specializing in performance-based advertising creatives.

Benefits:

• Project-Based Bonuses: Opportunities for additional compensation based on high output and exceptional quality of work, incentivizing performance.

• Exposure to Global Brands: Direct collaboration with influential global brands, offering significant professional development and portfolio enhancement.

• Career Growth Opportunities: Clear pathways for advancement into senior creative roles within Shadow Light Studios (SLS).

• Professional Development: Rapid skill improvement through tight feedback loops and exposure to complex creative challenges.

• Strong Team Culture: Participation in a team environment that values learning, accountability, and excellence.

Working Hours: Approximately 40 hours per week. While the role is remote, the expectation is for consistent availability and responsiveness during core working hours, likely aligned with established team collaboration times and client needs.

📝 Enhancement Note: The monthly salary range is competitive for a remote role based in Argentina, reflecting the specialized nature of performance ad creative design. The benefits package heavily emphasizes professional growth and direct impact, which are strong motivators for ambitious creative professionals in operations-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Creative Services, Digital Media Production. Shadow Light Studios operates within a competitive landscape, partnering with high-profile brands to create engaging digital content for paid media and social platforms. Their focus on "high performing creative" signifies a data-driven approach to brand storytelling and advertising.

Company Size: The provided information does not specify exact employee numbers, but the mention of partnering with "some of the most influential brands" and a "high performing team" suggests a dynamic, potentially growing, and well-established agency or studio environment. The structure implies a lean, efficient team focused on delivering impactful results.

Founded: The founding date is not provided. However, the company's client roster (Snapchat, Monster Energy, X Games, etc.) indicates established relationships and a strong reputation within the industry.

Team Structure:

• Creative Team: The role is part of a creative team, likely comprising designers, art directors, and potentially video editors or animators.

• Cross-functional Collaboration: Close collaboration is expected with Creative Directors and potentially account managers or performance strategists to ensure ad creatives align with campaign goals and client brand guidelines.

• Performance-Oriented: The team culture is geared towards delivering measurable results, with a strong emphasis on A/B testing and creative optimization.

Methodology:

• Data-Driven Creative: Emphasis on creating visuals that not only appeal aesthetically but also perform well in paid media environments, driven by A/B testing and performance metrics.

• Agile Execution: Fast-paced iteration and rapid turnaround times are core to the workflow, enabling quick adaptation to campaign needs and market trends.

• Brand Alignment: A rigorous process of understanding and embodying diverse client brand identities to produce authentic and effective creatives.

Company Website: https://www.slsvideo.com/ (Inferred from domain slsvideo.com)

📝 Enhancement Note: The company's focus on "influential brands" and "high performing creative" suggests an agency environment where efficiency, results, and strong client relationships are paramount. This necessitates a proactive, detail-oriented, and collaborative approach from all team members, including designers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience). It requires a solid foundation in graphic design principles and practical experience in creating advertising creatives. The emphasis is on execution and iteration rather than strategic planning, though the candidate will contribute to campaign success through their designs.

Reporting Structure: The Ads Graphic Designer will likely report to a Creative Director or Senior Art Director. They will also collaborate closely with other members of the creative team and potentially account management or media planning teams.

Operations Impact: The designer's work directly impacts the success of paid media campaigns. High-performing ad creatives are crucial for driving key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and overall return on ad spend (ROAS). Their contributions are integral to the Go-To-Market (GTM) strategy by ensuring visual assets effectively capture audience attention and drive desired actions.

Growth Opportunities:

• Senior Creative Roles: Opportunities to progress into Senior Ads Graphic Designer, Art Director, or Creative Director positions, taking on more strategic responsibilities and leadership.

• Skill Specialization: Deepen expertise in specific platforms (e.g., TikTok creative strategy) or creative formats (e.g., advanced animation for ads).

• Broader Creative Exposure: Gain experience with a wider range of brands and campaign types, expanding creative versatility and portfolio depth.

• Mentorship and Leadership: Potential to mentor junior designers and contribute to team creative direction as experience grows.

📝 Enhancement Note: The explicit mention of "Room to grow into bigger creative and leadership roles" and "A clear path to long term opportunities" indicates a company that invests in its talent. For operations professionals, understanding how their creative output directly influences business metrics like ROAS is a key aspect of their impact.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility for candidates located anywhere in Argentina.

Office Location(s): Argentina. The role is remote, allowing individuals to work from their preferred location within Argentina.

Workspace Context:

• Collaborative Digital Environment: Expect to work within a digital ecosystem, utilizing project management tools, cloud storage, and communication platforms (e.g., Slack, email) for seamless team interaction.

• High-Standard Creative Tools: Access to industry-standard design software (Figma, Photoshop, Illustrator) is essential. The company fosters a culture of high standards, implying a focus on quality output and continuous improvement.

• Team Interaction: Regular virtual meetings and communication channels will facilitate collaboration with the creative team and leadership, ensuring alignment and knowledge sharing.

Work Schedule: The role specifies approximately 40 working hours per week. While remote, maintaining consistent availability and responsiveness during core business hours is expected to facilitate team collaboration and meet project deadlines. This requires strong self-management and time-blocking skills.

📝 Enhancement Note: The fully remote nature of this role necessitates strong self-discipline and excellent communication skills. Candidates should be comfortable managing their workflow independently while remaining actively engaged with the team through digital channels.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios to assess relevant experience and design skills.

• Portfolio Presentation: A key step will likely involve a presentation of your portfolio, focusing on static ad creative work. Be prepared to discuss your design process, rationale behind key decisions, and the impact of your work.

• Skills Assessment/Challenge: A potential design challenge or practical exercise to evaluate your ability to produce high-quality creatives quickly under specific constraints, mirroring real-world project demands.

• Team/Cultural Fit Interview: Conversations with Creative Directors or team leads to assess your communication style, ability to take feedback, and alignment with the team's collaborative and results-driven culture.

Portfolio Review Tips:

• Curate strategically: Focus on your strongest static ad creative work relevant to paid social and digital campaigns. Include examples that demonstrate versatility across different brands and campaign objectives.

• Showcase process and results: For each piece, briefly explain the brief, your design process, key decisions made (e.g., color choices, layout, imagery), and any performance data or insights if available. Highlight how your design contributed to campaign goals.

• Emphasize A/B Testing: If possible, show examples of variations you created for A/B testing and explain the strategic thinking behind those differences.

• Highlight speed and adaptability: Include projects that demonstrate your ability to deliver quickly and adapt to feedback effectively.

Challenge Preparation:

• Understand the brief: If given a design challenge, meticulously analyze the brief, target audience, and campaign objectives.

• Prioritize efficiency: Focus on delivering a strong concept and execution within the allotted time. Don't overcomplicate.

• Articulate your rationale: Be prepared to clearly explain your design choices and how they address the brief's requirements.

• Review their inspiration board: Familiarize yourself with the "ad inspiration board" linked in the job description to understand the aesthetic and style preferences.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must be prepared to not only showcase their visual skills but also articulate the strategic thinking and process behind their creative output, demonstrating their understanding of performance marketing and operations.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Its real-time collaboration features are key for remote teams.

• Adobe Photoshop: Critical for image manipulation, retouching, and creating complex visual assets for ads.

• Adobe Illustrator: Necessary for vector-based graphics, logos, icons, and scalable illustrations that maintain quality across different sizes.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but awareness of how ad creatives are deployed through ad platforms (Meta Ads Manager, Google Ads) is advantageous.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is non-negotiable. The ability to work collaboratively within these tools, especially Figma, is likely a key requirement for a remote team environment focused on rapid iteration and A/B testing.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to producing high-quality, impactful work that meets rigorous client standards.

• Accountability: Taking ownership of projects, deadlines, and creative outcomes.

• Learning: A culture that encourages continuous skill development and improvement through feedback and exposure to new challenges.

• Efficiency: A focus on rapid execution and optimized workflows to deliver results quickly in a fast-paced environment.

• Collaboration: Working effectively within a team, sharing ideas, and incorporating feedback constructively.

Collaboration Style:

• Digital-First: Collaboration heavily relies on digital communication tools and platforms for seamless remote teamwork.

• Feedback-Driven: An open and constructive feedback loop is central to the team's process, aiming to rapidly refine creatives and improve skills.

• Cross-Functional: While primarily within the creative team, collaboration extends to understanding campaign goals and client needs, often bridged by Creative Directors or account liaisons.

📝 Enhancement Note: The emphasis on "learning, accountability, and excellence" suggests a culture that values both individual contribution and team synergy, with a strong drive towards achieving measurable success for clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Demands: The need to produce multiple ad variations quickly for A/B testing can be demanding, requiring efficient design processes and resilience under pressure. Preparing by practicing quick concepting and execution is key.

• Adapting to Diverse Brand Voices: Consistently capturing and executing a wide range of client brand aesthetics requires strong creative versatility and a deep understanding of brand strategy.

• Maintaining High Standards Remotely: Ensuring consistent quality and seamless collaboration within a fully remote setting requires excellent self-management and communication skills.

• Staying Ahead of Platform Trends: Digital advertising platforms and best practices evolve rapidly; continuous learning is necessary to design effective creatives.

Learning & Development Opportunities:

• Skill Advancement: Direct exposure to various global brands and campaign types provides immense learning opportunities for creative strategy and design execution.

• Feedback Loops: Tight feedback loops with experienced Creative Directors offer personalized guidance for rapid skill enhancement in performance-based design.

• Career Progression: Clear pathways to senior and leadership roles within the studio offer structured growth and increased responsibility.

• Industry Exposure: Working with high-profile clients provides valuable experience and networking opportunities within the advertising and media industries.

📝 Enhancement Note: The challenges presented are typical of high-performance creative roles in the advertising technology space. The growth opportunities are significant, particularly for those who can demonstrate adaptability, a strong work ethic, and a commitment to continuous improvement in their craft.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating static ad creatives for a new client or campaign. How do you ensure brand alignment and performance?" (Prepare to walk through your workflow, emphasizing understanding the brief, ideation, design, and iteration.)

• "How do you approach designing multiple variations of an ad for A/B testing? What elements do you typically test?" (Focus on your systematic approach to variation, understanding key variables like headlines, CTAs, imagery, and colors.)

Company & Culture Questions:

• "What interests you about Shadow Light Studios and our work with brands like [mention a client]?" (Research the company's portfolio and recent work. Show genuine enthusiasm for their client roster and creative output.)

• "How do you stay updated with design trends and best practices for digital advertising platforms like Meta and TikTok?" (Demonstrate a proactive approach to learning and staying current in the fast-evolving digital marketing landscape.)

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, don't just show the image; explain the context, the challenge, your creative solution, and the outcome or impact.

• Highlight Performance Focus: Emphasize how your design choices were informed by the goal of driving engagement or conversions. If you have performance data, present it clearly.

• Showcase Variety: Present a range of work that demonstrates your ability to adapt to different brand styles and campaign objectives.

• Be Concise and Clear: Given the fast-paced environment, get straight to the point. Highlight your key contributions and the value you brought.

• Reference the Inspiration Board: If applicable, subtly reference elements from their inspiration board in your portfolio or during your presentation to show you've done your homework.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design talent but also an operational mindset: understanding campaign goals, client needs, efficiency, and the impact of design on business results. The portfolio is your primary tool for this.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the Workable application link.

• Portfolio Customization: Ensure your submitted portfolio prominently features static ad creative work for paid social and digital platforms. Prioritize examples that showcase A/B testing variations and adaptation to diverse brand aesthetics.

• Resume Optimization: Tailor your resume to highlight experience in graphic design for advertising, proficiency in Figma/Photoshop/Illustrator, and any experience with rapid iteration or performance-driven creative. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale for creative decisions, and how your work drives results. Prepare to discuss your experience with A/B testing and adapting to client feedback. Review Shadow Light Studios' client work and their inspiration board.

• Company Research: Understand Shadow Light Studios' position in the market, their client roster, and their focus on "high performing creative." This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.