Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: VML

Location: Warsaw, Masovian Voivodeship, Poland

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 14, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (2 days in office, 3 days remote)

🚀 Role Summary

• Drive the creation of high-volume digital campaign materials and assets for prominent global brands, adhering to established international guidelines while allowing for creative input.

• Manage the production of numerous formats and adaptations (reformats, mutations, rollouts) with a keen eye for quality and brand consistency.

• Engage directly with international clients in English, presenting design concepts, articulating project rationale, and participating in constructive design discussions.

• Ensure meticulous attention to detail, project organization, and timely delivery of all design deliverables without compromising quality.

• Collaborate effectively within a cross-functional team environment, including Creative, Production, Account, and Strategy departments, to achieve project objectives.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on digital asset production and client-facing responsibilities in English. The hybrid model suggests a need for self-discipline and strong remote collaboration skills, balanced with in-office interaction for team synergy. The mention of VML Open and AI tools indicates a forward-thinking approach to design technology integration.

📈 Primary Responsibilities

• Develop and execute digital campaign materials and assets, leveraging global brand guidelines and existing asset libraries.

• Create a high volume of design outputs, including various formats and adaptations, ensuring brand consistency and visual integrity across all touchpoints.

• Propose and implement design solutions, exercising independent judgment within the scope of brand guidelines and project objectives.

• Articulate design rationale, present creative concepts, and lead discussions with internal teams and international clients in English.

• Conduct thorough quality assurance checks on all design work prior to final delivery and publication.

• Foster strong working relationships and seamless collaboration with the Creative team, Production department, Account managers, and Strategy leads.

• Independently manage workload, prioritize tasks, and ensure all projects are delivered on schedule and error-free.

📝 Enhancement Note: The responsibilities highlight a need for proficiency in managing high-volume production, strategic design decision-making, and strong client communication in English. The emphasis on "making things visible" and "real impact on how the brand looks in digital" suggests a focus on impactful and effective design execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior role.

Experience: 5-10 years of experience in graphic design, with a significant focus on digital asset production and campaign execution, preferably within a creative agency setting.

Required Skills:

• Proven experience in producing a high volume of digital assets and campaign materials, ideally in an agency environment.

• Strong proficiency in the Adobe Creative Suite (Illustrator, Photoshop, InDesign) and other relevant design and layout tools.

• Excellent command of the English language (minimum B2/C1 level) for effective communication with international clients and teams.

• Demonstrated ability to work independently, make sound design decisions, and justify creative choices.

• Meticulous attention to detail, strong organizational skills, and a commitment to quality and accuracy.

• Ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines.

Preferred Skills:

• Experience with AI tools for design and content creation, such as GPT, Claude, Gemini, or similar platforms.

• Familiarity with project management tools and agile methodologies.

• Understanding of digital marketing best practices and user experience (UX) principles in design.

• Experience with motion graphics or video editing software.

📝 Enhancement Note: The emphasis on English proficiency (B2/C1), Adobe CC, and experience with large-scale digital asset production are critical requirements. The mention of AI tools suggests a preference for candidates who are adaptable and keen to leverage new technologies in their design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, including campaign assets, social media graphics, banner ads, and website elements.

• Highlight examples of large-scale asset production, demonstrating the ability to create multiple variations and adapt designs for different platforms.

• Include case studies or examples that illustrate your decision-making process, problem-solving skills, and ability to work within brand guidelines.

• Quantify impact where possible, e.g., how your design contributed to campaign performance or brand recognition.

Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including how you approach concept development, client feedback integration, and quality assurance.

• Demonstrate an understanding of workflow management, including how you prioritize tasks and manage multiple projects efficiently.

• Explain your approach to collaborating with cross-functional teams (e.g., writers, account managers, strategists) to ensure cohesive campaign execution.

📝 Enhancement Note: The portfolio is crucial for demonstrating practical skills in digital asset production and client communication. The inclusion of AI tools in the company's tech stack suggests that candidates who can showcase their integration of these tools into their design process will be highly regarded.

💵 Compensation & Benefits

Salary Range: 8,500 zł – 17,042 zł PLN per month (Gross)

Benefits:

• Comprehensive professional development opportunities, including mentoring, internal training sessions, and e-learning via VML Learn.

• Access to external learning platforms such as Coursera and LinkedIn Learning.

• Leadership Academy program for individuals with leadership potential.

• Private medical care through Medicover.

• Subsidized MultiSport card.

• Access to the modern office space located in the Koneser complex.

• Opportunity to work with and experiment with leading AI tools (GPT, Claude, Gemini) on the WPP Open platform.

• AI Coach "Nadia" available to all employees.

• English language lessons with Native Speakers during working hours.

• Integration into the global WPP network, offering exposure to international projects and knowledge sharing.

Working Hours: Approximately 40 hours per week, with a hybrid model allowing for flexibility.

📝 Enhancement Note: The salary range provided is a gross monthly figure for Poland. The benefits package is robust, with a strong emphasis on learning and development, including unique access to AI tools and English language training. The hybrid nature of the work arrangement (2 days in office) provides a balance between collaborative in-person work and remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services (part of WPP)

Company Size: VML is part of WPP, a global network of over 26,000 employees across 55+ markets. This indicates a large, well-resourced organization with global reach and significant client portfolios.

Founded: VML was formed through the merger of VML and R/GA, bringing together extensive experience and a strong legacy in creative innovation.

Team Structure:

• The Senior Graphic Designer will report to a Creative Lead.

• Collaboration will occur with the broader Creative Team, Production, Account Management, and Strategy departments.

Methodology:

• Data-Driven Design: While not explicitly stated for design, VML's parent company WPP emphasizes data intelligence and optimization, suggesting an expectation for design work to be informed and measurable.

• Agile & Fast-Paced: The description highlights "acting quickly and concretely," indicating an agile and results-oriented approach to project execution.

• Human-First & Collaborative: VML emphasizes a "human first" approach, suggesting a culture that values collaboration, individual contribution, and employee well-being.

Company Website: https://www.vml.com/

📝 Enhancement Note: VML operates within a global advertising and marketing network, offering exposure to large-scale, reputable clients and diverse projects. The culture appears to be a blend of fast-paced execution, creative innovation, and a focus on employee development and well-being, with a growing emphasis on AI integration.

📈 Career & Growth Analysis

Operations Career Level: Senior Graphic Designer. This level implies a significant degree of autonomy, responsibility for key project deliverables, and the ability to mentor more junior team members. It requires strong technical skills, strategic thinking within design constraints, and excellent client-facing capabilities.

Reporting Structure: The role reports directly to a Creative Lead, indicating a clear line of mentorship and project oversight. Collaboration extends across various departments, offering exposure to different facets of agency operations.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception and campaign effectiveness in the digital space. Their ability to translate global strategies into visually compelling assets and present them effectively to clients is crucial for business growth and client satisfaction.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in digital design, campaign adaptation, and potentially AI-driven design workflows.

• Leadership Development: Access to the "Leadership Academy" for individuals showing potential, with opportunities to grow into more senior creative or management roles.

• International Exposure: Working with global clients and being part of the WPP network provides opportunities for international collaboration and exposure to diverse markets.

• Mentorship: Direct mentorship from a Creative Lead and access to internal and external learning resources foster continuous skill enhancement.

📝 Enhancement Note: This role offers a clear path for growth within a major global agency network, with opportunities for both specialized creative development and leadership advancement. The emphasis on AI tools suggests a future-oriented career trajectory.

🌐 Work Environment

Office Type: Hybrid model, with 2 days per week required in the modern office located in the Koneser complex in Warsaw. The remaining days are remote.

Office Location(s): Warsaw, Masovian Voivodeship, Poland. The Koneser complex is a well-known cultural and business hub in Warsaw.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to foster creativity, collaboration, and connection, implying that office days are structured for team interaction and brainstorming.

• Technologically Advanced: Access to the WPP Open AI platform and other advanced tools suggests a commitment to providing employees with cutting-edge technology.

• Dynamic & Fast-Paced: The agency environment is typically characterized by tight deadlines and a need for quick, effective execution.

Work Schedule: A standard full-time work schedule (approximately 40 hours per week) is expected, with the flexibility offered by the hybrid model.

📝 Enhancement Note: The hybrid work environment balances the benefits of in-person collaboration and team synergy with the flexibility of remote work. The office location in a vibrant complex suggests a modern and appealing workspace.

📄 Application & Portfolio Review Process

Interview Process:

1. People Department Contact: Initial outreach via email or phone if your profile aligns with the role requirements.

2. Recruitment Task: A practical design task designed to assess your skills in creating digital assets and adapting to brand guidelines, mirroring real project scenarios.

3. Online Interview (approx. 60 min): A meeting with your potential direct manager (Creative Lead) to discuss your experience, approach to design, and cultural fit. This is an opportunity to showcase your portfolio and discuss your recruitment task.

4. Decision & Feedback: A final decision will be communicated, along with feedback, regardless of the outcome.

Portfolio Review Tips:

• Highlight Digital Production: Showcase your ability to produce a high volume of digital assets and adaptations. Use case studies to explain your process.

• Demonstrate English Communication: Be prepared to walk through your portfolio and discuss your projects fluently in English.

• Showcase Problem-Solving: Include examples where you had to make design decisions within constraints or adapt to challenging briefs.

• Quantify Impact: If possible, include metrics or results related to your designs (e.g., engagement rates, conversion improvements).

• Clarity and Organization: Ensure your portfolio is easy to navigate, well-organized, and visually polished, reflecting your attention to detail.

Challenge Preparation:

• Understand Brand Guidelines: Be ready to demonstrate how you interpret and apply brand guidelines to create consistent assets.

• AI Tool Integration: If you have experience with AI tools, be prepared to discuss how you've used them to enhance your workflow or creative output.

• Client Presentation Skills: Practice articulating your design choices and responding to client feedback clearly and confidently in English.

• Time Management: Be prepared to discuss how you manage your time and prioritize tasks in a fast-paced agency environment.

📝 Enhancement Note: The recruitment process includes a practical task and an interview focused on assessing both technical skills and cultural fit. Strong portfolio presentation and English communication are key for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating and manipulating digital assets and layouts.

• AI Tools: Access to and familiarity with AI platforms like GPT, Claude, and Gemini via WPP Open for potential use in content generation, idea exploration, or workflow enhancement.

Analytics & Reporting: While not explicitly listed for the designer, an understanding of how design impacts campaign performance and the ability to interpret basic analytics may be beneficial.

CRM & Automation: No specific CRM or automation tools are listed as primary requirements for this role, but an understanding of how designs integrate into marketing automation platforms could be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a foundational requirement. The explicit mention of AI tools (GPT, Claude, Gemini) via WPP Open indicates a strong emphasis on leveraging AI in the design process, making candidates with experience or interest in this area highly desirable.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, evidenced by VML's award-winning work and investment in AI tools.

• Human-First Approach: Emphasizes employee well-being, respect, and fostering a sense of belonging.

• Collaboration: Encourages teamwork across departments and with international clients.

• Efficiency & Execution: "Acting quickly and concretely" suggests a focus on delivering results effectively and on time.

• Quality & Craftsmanship: The emphasis on "projects that do the job," being "aesthetic, well-thought-out, polished, and simply look good" highlights a commitment to high-quality design output.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with Creative, Production, Account, and Strategy teams.

• Client-Centric Communication: Direct interaction with international clients necessitates clear, professional, and persuasive communication.

• Feedback Culture: Implicit in agency work, there's an expectation of constructive feedback exchange within the team to refine designs.

• Knowledge Sharing: Access to global networks and internal learning platforms promotes a culture of shared learning and best practices.

📝 Enhancement Note: VML's culture appears to blend creative ambition with practical execution, supported by a strong emphasis on employee development and leveraging modern technologies like AI. The "human first" philosophy suggests a supportive and inclusive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Consistently producing a large number of high-quality assets under tight deadlines requires excellent time management and organizational skills.

• Balancing Global Guidelines with Creative Input: Effectively working within strict brand frameworks while proposing innovative solutions can be challenging.

• International Client Communication: Navigating cultural nuances and ensuring clear communication on design projects with international clients in English.

• Adapting to AI Integration: Learning and effectively applying new AI tools into a traditional design workflow.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming proficient in using AI for design ideation and production through VML Learn and WPP Open.

• Creative Leadership: Potential progression into senior creative roles or leadership positions through the Leadership Academy.

• Global Project Exposure: Gaining experience on diverse international campaigns and collaborating with a global network.

• Language Development: Continued improvement of English communication skills through dedicated lessons.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges while offering substantial growth through advanced technology adoption and career progression within a global agency.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high volume of digital assets for a global campaign while ensuring brand consistency."

• "How have you used AI tools in your design workflow, and what benefits did you see?"

• "Walk us through a project where you had to present your design concepts to an international client. What were the challenges, and how did you address them?"

Company & Culture Questions:

• "What interests you about VML and our approach to creative work, especially regarding AI integration?"

• "How do you contribute to a collaborative team environment, particularly in a hybrid setting?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to showcase digital asset production prominently. Use case studies for key projects.

• Narrative: For each project, explain the brief, your role, the challenges, your creative process, the tools used (including AI if applicable), and the outcome. Practice delivering this concisely in English.

• Metrics: If possible, include data on campaign performance or engagement that your designs contributed to.

• Conciseness: Be prepared to present key projects within a limited timeframe, highlighting your most impactful work.

📝 Enhancement Note: Focus on demonstrating practical skills, adaptability to new technologies (AI), strong English communication, and an understanding of agency dynamics. Prepare specific examples for your portfolio walkthrough.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the VML careers portal.

• Curate Your Portfolio: Ensure it strongly features high-volume digital asset production, campaign adaptations, and examples of working within global brand guidelines. Include any projects where you've experimented with AI tools.

• Optimize Your Resume: Highlight relevant experience in agency environments, proficiency in Adobe CC, English language skills (mention B2/C1 level), and any experience with international clients or AI tools. Use keywords from the job description.

• Prepare for the Recruitment Task: Understand that you will be given a practical design task. Practice creating digital assets quickly and efficiently, focusing on quality and adherence to briefs.

• Research VML: Familiarize yourself with VML's work, clients, and their stated values, particularly their focus on AI and their "human-first" approach. Be ready to discuss how your skills and approach align with their culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.