Ads Graphic Designer - Shadow Light Studios

📍 Job Overview

Job Title: Ads Graphic Designer

Company: Shadow Light Studios

Location: Colombia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static ad creatives for Meta, TikTok, and Google Display to drive user engagement and conversion rates.

• Collaborate with creative directors to iterate on visuals, maintain brand consistency, and execute campaign goals across a diverse portfolio of global brands.

• Produce multiple variations of ad creatives rapidly for A/B testing, ensuring optimized performance and continuous creative iteration.

• Adapt to various brand voices, aesthetics, and campaign objectives, delivering thumb-stopping visuals that align with client brand worlds.

📝 Enhancement Note: This role is specifically focused on static ad creative production for paid social and digital platforms, emphasizing speed, iteration, and performance-driven design. The "scroll-stopping" and "thumb-stopping" language indicates a strong focus on immediate visual impact and user engagement metrics, which are key for effective paid media campaigns.

📈 Primary Responsibilities

• Design platform-ready static ad creatives tailored for Meta (Facebook/Instagram), TikTok, and Google Display Network campaigns.

• Produce a high volume of ad creative variations quickly to facilitate robust A/B testing, enabling data-driven optimization of campaign performance.

• Develop visually compelling and "thumb-stopping" ad creatives that accurately reflect client brand identity, campaign objectives, and target audience appeal.

• Adapt design style, tone, color palettes, and emotional resonance to match the unique brand guidelines and aesthetic of a diverse client roster, including major global brands.

• Collaborate closely with Creative Directors to incorporate feedback, refine design concepts, and ensure alignment with strategic campaign goals and client expectations.

• Manage multiple design projects simultaneously, adhering to strict deadlines and maintaining a high standard of creative execution.

• Organize and maintain clean, logical file structures and project folders for efficient asset management and future reference.

📝 Enhancement Note: The emphasis on "multiple variations quickly for A/B testing" and adapting to "different brand voices and aesthetics across our portfolio" highlights the dynamic and iterative nature of this role within a fast-paced agency environment. The responsibility to "deliver on strict timelines while managing multiple projects" is a critical aspect for any operations-adjacent creative role.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills is paramount. Candidates with degrees in Graphic Design, Visual Communications, or related fields may have a foundational understanding of design principles.

Experience: 2-5 years of experience in graphic design, with a significant focus on creating static ad creatives for paid social and digital media platforms. Demonstrated experience in a fast-paced environment, such as an agency or in-house creative team, is highly valued.

Required Skills:

• Static Ad Creative Design: Proven ability to conceptualize and design static advertisements that capture attention and drive engagement on platforms like Meta and TikTok.

• Proficiency in Design Software: Expert-level skills in Figma, Adobe Photoshop, and/or Adobe Illustrator.

• Visual Hierarchy & Composition: A sharp eye for effective visual hierarchy, layout, color theory, and typography to create impactful designs.

• Fast Turnaround & Iteration: Ability to produce high-quality creative assets quickly and iterate based on feedback and performance data.

• Adaptability: Capacity to adapt to diverse brand aesthetics, campaign goals, and client requirements without relying on predefined templates.

• Attention to Detail: Meticulous approach to design, ensuring all creatives meet brand standards and technical specifications.

Preferred Skills:

• Short Form Video Ad Production/Editing: Bonus experience in creating or editing short-form video ads, indicating a broader understanding of digital advertising creative.

• A/B Testing Experience: Familiarity with the principles and application of A/B testing in digital advertising to optimize creative performance.

• Client Brand Management: Experience working with a variety of global brands and understanding how to maintain brand integrity across different campaigns.

📝 Enhancement Note: The emphasis on a "strong portfolio of static ad creative work" and proficiency in specific tools like Figma, Photoshop, or Illustrator are critical for ATS screening and initial evaluation. The ability to "work fast without relying on templates" suggests a need for original creative thinking and efficient workflow management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Static Ad Showcase: A curated portfolio that prominently features examples of high-performing static ad creatives designed for Meta, TikTok, and Google Display. Each piece should ideally demonstrate an understanding of platform-specific best practices and user engagement drivers.

• Brand Adaptation Examples: Include case studies or examples showcasing your ability to adapt to and execute within diverse brand guidelines, highlighting your flexibility and understanding of brand voice.

• A/B Testing Variations: If possible, present examples of multiple creative variations developed for the same campaign, illustrating your approach to testing and optimization.

• Process & Workflow Documentation: While not explicitly a portfolio item, be prepared to discuss your design process, file organization methods, and how you manage multiple projects under tight deadlines, demonstrating efficient workflow.

Process Documentation:

• Workflow Design and Optimization: Be prepared to articulate your process for taking a brief from concept to final delivery, including how you approach initial design, iteration, and finalization.

• Implementation and Quality Assurance: Discuss how you ensure creatives are technically sound and ready for platform implementation, maintaining file integrity and adherence to specifications.

• Performance Analysis Integration: While primarily a design role, understanding how your creative output contributes to A/B testing results and campaign performance is crucial. Be ready to discuss how you interpret and respond to performance data in your design iterations.

📝 Enhancement Note: For a graphic design role focused on ads, the "portfolio" is the primary artifact. The emphasis should be on demonstrating past success in creating visually effective and performance-driven static ads. The ability to discuss one's design process and how it leads to efficient, high-quality output is key.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month.

• Explanation: This range is explicitly provided in the job description. It positions the role as a mid-level position, reflecting the experience required and the nature of the work. The monthly salary is common for remote roles in certain regions, especially when considering the cost of living in Colombia.

Benefits:

• Project-Based Bonuses: Additional financial incentives for high output and exceptional quality of work, rewarding consistent high performance.

• Exposure to Global Brands: Direct opportunity to work with and design for influential global brands, enhancing professional experience and portfolio value.

• Career Growth Opportunities: Clear pathways for advancement into senior creative roles within Shadow Light Studios (SLS).

• Professional Development: Tight feedback loops and challenging creative projects designed to rapidly improve design and creative skills.

Working Hours: Approximately 40 hours per week, aligning with a standard full-time work schedule. Flexibility may be expected to accommodate campaign deadlines and client needs across different time zones.

📝 Enhancement Note: The salary range is specific and provided in USD per month, which is important for candidates in Colombia to understand in the context of local currency conversion and purchasing power. The benefits are heavily focused on professional growth and direct impact, aligning with the company's emphasis on a high-performing, learning-oriented environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Media Production, specifically focused on creating high-performing creative for social platforms, paid media, and digital campaigns. The company partners with influential brands and creators, indicating a focus on current digital trends and influencer marketing.

Company Size: While not explicitly stated, the mention of partnering with "some of the most influential brands and creators in the world" and having a "high performing team" suggests a dynamic, likely growing, agency or studio environment. The "clear path to long term opportunities at SLS" also implies a stable but evolving organization.

Founded: Not specified, but the company's focus on current digital marketing trends and partnerships with contemporary brands suggests it is a modern entity within the industry.

Team Structure:

• Creative Focus: The team is structured around creative execution, likely with specialized roles in design, video, and strategy. This role sits within the creative function, reporting to creative directors.

• Collaboration: Emphasizes collaboration with creative directors for feedback and alignment, suggesting a structured but communicative team environment.

• Cross-functional Interaction: While this role is primarily design-focused, it will interact with teams responsible for campaign strategy and execution to ensure creative alignment with overall goals.

Methodology:

• Data-Driven Creative: The company emphasizes "high performing creative" and "driving real results," indicating a data-informed approach to design where performance metrics (A/B testing) guide creative decisions.

• Agile & Iterative: The need for "multiple variations quickly for A/B testing" and "iterating quickly" points to an agile and iterative creative process.

• Brand-Centric Execution: A core methodology involves adapting to and executing within the specific brand worlds and campaign goals of diverse clients.

Company Website: slsvideo.com (derived from domain_derived)

📝 Enhancement Note: The company culture appears to be fast-paced, results-oriented, and focused on continuous improvement within the digital advertising creative space. The emphasis on global brands and high standards suggests a professional and demanding environment that also offers significant learning opportunities.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is positioned for individuals with 2-5 years of experience who can independently produce high-quality static ad creatives and adapt to various client needs. It's a hands-on production role with potential for growth within the creative function.

Reporting Structure: The role reports to Creative Directors, who provide guidance, feedback, and strategic direction. This indicates a clear line of supervision and mentorship.

Operations Impact: The primary impact of this role is on the effectiveness of paid media campaigns. By creating "scroll-stopping" and "thumb-stopping" static ads, the designer directly contributes to key performance indicators such as click-through rates (CTR), conversion rates, and overall campaign ROI for clients.

Growth Opportunities:

• Senior Creative Roles: A clear path exists to grow into senior graphic designer or art director positions, taking on more complex projects and leadership responsibilities.

• Skill Development: Tight feedback loops and exposure to diverse brands and creative challenges foster rapid skill enhancement in design, visual hierarchy, and understanding of digital advertising effectiveness.

• Leadership Potential: The company mentions "room to grow into bigger creative and leadership roles," suggesting opportunities for mentorship, team management, or leading creative initiatives for specific brands or campaigns.

📝 Enhancement Note: The career path emphasizes progression within the creative discipline, moving from individual contributor to more senior or leadership roles. This growth is tied to demonstrating consistent high performance, adaptability, and a strong understanding of what drives results in digital advertising creative.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals working from their own location without the need to attend a physical office.

Office Location(s): The role is open to candidates located in Colombia. This suggests that while remote, there might be a specific regional focus for hiring, potentially due to time zone alignment or local employment regulations.

Workspace Context:

• Autonomy & Flexibility: As a remote role, candidates will have autonomy over their workspace and schedule, provided they meet deadlines and communication expectations.

• Digital Collaboration Tools: The environment will heavily rely on digital collaboration tools for communication, feedback, and file sharing, requiring strong digital literacy.

• Independent Work: While collaboration with Creative Directors is key, the role also requires significant independent work and self-management to produce creatives efficiently.

Work Schedule: Standard full-time (approximately 40 hours per week). While remote, maintaining consistent availability during core working hours (likely aligned with the company's primary operational time zone, potentially EST or PST given the client list) is expected for effective collaboration and timely feedback.

📝 Enhancement Note: The "Fully Remote" nature combined with a specific country ("Colombia") suggests a hiring strategy that may leverage talent pools in specific regions while maintaining a remote-first operation. Candidates should be prepared for a highly digital and self-directed work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for essential skills and experience.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, walk through key projects, and discuss their design process, creative rationale, and how they approach A/B testing and brand adaptation.

• Skills Assessment/Challenge: A practical design task or challenge may be given to assess speed, creativity, and ability to execute within specific brand parameters.

• Team/Director Interview: Interviews with Creative Directors or other team leads to assess cultural fit, communication skills, and alignment with the team's working style.

Portfolio Review Tips:

• Highlight Static Ad Success: Showcase your strongest static ad creatives. Quantify results (e.g., "achieved X% CTR," "contributed to Y% conversion rate") if possible, demonstrating an understanding of performance.

• Showcase Versatility: Include examples that demonstrate your ability to work with different brands, tones, and campaign objectives.

• Explain Your Process: Be ready to articulate your design workflow, from brief interpretation to final delivery, and how you incorporate feedback and iterate.

• Focus on "Thumb-Stopping" Qualities: Explain what makes your designs effective at capturing attention in a crowded digital space.

• Organized Presentation: Ensure your portfolio is well-organized, easy to navigate, and clearly labels each piece with the platform it was designed for and the client (if permissible).

Challenge Preparation:

• Understand the Brief: Carefully review any design challenge brief, paying close attention to brand guidelines, objectives, and constraints.

• Prioritize Speed & Quality: Balance the need for quick execution with maintaining a high standard of creative output.

• Think Iteratively: Be prepared to show multiple design directions or explain how you would iterate on your initial concept based on feedback.

• Articulate Rationale: Be ready to explain your design choices and how they align with the campaign goals and brand.

📝 Enhancement Note: The interview process will heavily revolve around the candidate's portfolio and their ability to demonstrate practical skills in a timed, performance-oriented context. Candidates should prepare to not only show their work but also explain the strategic thinking behind it.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector graphics. Its real-time collaboration features are key for remote teams.

• Adobe Photoshop: Critical for image manipulation, compositing, and creating detailed raster graphics for ads.

• Adobe Illustrator: Necessary for creating vector-based graphics, logos, icons, and layouts that require scalability and precision.

Analytics & Reporting:

• Platform Ad Managers (Meta Ads Manager, Google Ads): While not direct design tools, understanding the output and requirements for these platforms is crucial. Candidates should be aware of image specifications, aspect ratios, and best practices for each.

• A/B Testing Tools: Familiarity with how A/B testing is implemented and analyzed within ad platforms, enabling designers to create variations that are testable and potentially lead to performance improvements.

Collaboration & Project Management:

• Communication Platforms (e.g., Slack, Microsoft Teams): For day-to-day team communication, quick updates, and collaboration.

• Project Management Tools (e.g., Asana, Trello, Monday.com): Likely used for task assignment, deadline tracking, and workflow management, though not explicitly mentioned. Candidates should be comfortable with digital project management environments.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is a hard requirement. Beyond that, an understanding of how design assets are used within ad platforms and the principles of A/B testing is highly advantageous.

👥 Team Culture & Values

Operations Values:

• Excellence: A strong emphasis on high standards and delivering top-tier creative work for influential global brands.

• Accountability: Taking ownership of projects, deadlines, and the quality of creative output.

• Learning: A culture that encourages continuous improvement through tight feedback loops and challenging creative tasks.

• Efficiency: The need to work fast and produce multiple variations quickly highlights a value for efficient processes and output.

• Collaboration: While independent work is required, close collaboration with Creative Directors is essential for alignment and creative direction.

Collaboration Style:

• Feedback-Driven: The team culture fosters a "tight feedback loop" that is integral to rapid skill improvement and creative iteration.

• Direct Communication: Expect direct and constructive feedback from Creative Directors to ensure alignment and quality.

• Performance-Oriented: Collaboration is geared towards achieving measurable results for clients, meaning creative efforts are aligned with campaign objectives and performance metrics.

📝 Enhancement Note: The company values are geared towards a high-performance creative environment where individuals are expected to be self-motivated, accountable, and eager to learn and improve. The collaborative style is supportive but demanding, focused on delivering exceptional results.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Standard: Balancing the need to produce a large quantity of creatives quickly with maintaining the high aesthetic and performance standards required by global brands.

• Rapid Iteration & Adaptation: Constantly adapting to new brand aesthetics, campaign briefs, and evolving digital advertising trends, requiring mental agility and creative flexibility.

• Remote Collaboration: Effectively collaborating and receiving/giving feedback within a remote team structure, requiring strong communication skills and proactive engagement.

• Template Reliance Avoidance: Developing original concepts and designs without relying on templates, which demands consistent creative ideation and problem-solving.

Learning & Development Opportunities:

• Advanced Design Skills: Continuous practice with industry-leading tools and exposure to diverse design challenges will refine technical and aesthetic skills.

• Digital Advertising Insights: Gaining a deeper understanding of what makes digital ads perform through direct involvement in A/B testing and campaign optimization.

• Brand Strategy Exposure: Learning to interpret and translate the strategies and brand identities of numerous global clients into effective creative assets.

• Mentorship: Opportunities to learn from experienced Creative Directors and peers, fostering professional growth.

📝 Enhancement Note: The primary challenge is operating at a high level of creative output and quality in a fast-paced, remote, and collaborative environment. The growth opportunities are directly tied to overcoming these challenges and developing a robust skill set in digital advertising creative.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a static ad creative from brief to final delivery. How do you ensure it's 'scroll-stopping'?" (Focus on workflow, creative ideation, and understanding of user engagement.)

• "How do you approach adapting to different brand styles and voices? Can you give an example from your portfolio?" (Highlight adaptability, brand research, and execution.)

• "What is your experience with A/B testing for ad creatives? How do you use performance data to inform your design decisions?" (Show understanding of data-driven design and optimization.)

Company & Culture Questions:

• "What do you know about Shadow Light Studios and the brands we work with?" (Show research and genuine interest.)

• "How do you handle constructive criticism or feedback on your designs?" (Assess receptiveness to feedback and collaborative spirit.)

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your most relevant and successful static ad campaigns.

• Tell a Story: For each piece, explain the client's objective, your creative concept, the design choices you made (layout, color, typography, imagery), and the outcome or intended impact.

• Highlight Adaptability: If possible, show variations or examples of how you adapted designs for different platforms or brands.

• Quantify Results: Where possible, mention metrics or performance indicators that demonstrate the effectiveness of your work.

• Be Concise: Practice presenting your portfolio within a set time limit, focusing on key insights and achievements.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative talent, technical proficiency, strategic thinking regarding ad performance, and the ability to thrive in a fast-paced, remote, and feedback-driven environment.

📌 Application Steps

To apply for this Ads Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight experience with static ad creation, proficiency in Figma/Photoshop/Illustrator, and any experience with paid social or digital campaigns. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features static ad creatives for platforms like Meta, TikTok, and Google Display. Organize it clearly and be prepared to discuss your process and results.

• Prepare for a Design Challenge: Be ready to complete a practical design task that assesses your speed, creativity, and ability to adhere to brand guidelines under pressure.

• Research Shadow Light Studios: Understand their client roster, the style of ads they produce (referencing their inspiration board), and their company values to articulate your fit and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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