Senior Graphic Designer, Creative with Impact

📍 Job Overview

Job Title: Senior Graphic Designer, Creative with Impact

Company: Dentsu

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-15

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is central to conceptualizing and executing creative campaigns, bridging the gap between strategic vision and tangible creative output.

• It requires a deep understanding of brand storytelling and the ability to translate complex ideas into compelling visual and written content across multiple channels.

• The position involves close collaboration with senior creative leadership to define and maintain brand continuity and innovative solutions.

• Success in this role hinges on a proactive approach to leveraging technology and digital marketing trends to solve client business problems.

📝 Enhancement Note: While the original job title is "Senior Graphic Designer," the description emphasizes copywriting, narrative development, and holistic creative thinking, suggesting a broader creative role that might encompass elements of a Creative Strategist or Copywriter, particularly within an advertising agency context. The focus on "language and the written word" indicates a strong need for textual content creation alongside visual design.

📈 Primary Responsibilities

• Develop and draft compelling narratives, scripts, storyboards, annotations, and creative treatments that align with brand messaging and target audiences.

• Ensure all creative output is expressed with clarity, adheres to brand guidelines, and effectively communicates the core message.

• Present creative concepts and ideas persuasively to internal teams, fostering discussion and alignment.

• Demonstrate a thorough comprehension and application of brand continuity, brand guidelines, and brand positioning across all creative deliverables.

• Creatively explore and support the effective use of technology and digital applications to address client business challenges and enhance consumer experiences.

• Contribute significantly to client pitches, bringing innovative ideas and well-crafted creative assets.

• Drive, define, and provide constructive feedback on the quality of creative briefs, regular reviews, feedback channels, overall creative quality, and collaborative processes.

• Proactively identify opportunities for new creative work or enhancements for clients, operating with guidance from senior team members and directors.

• Support the execution of creative concepts in close partnership with Art Directors, under the direction of the Creative Director.

📝 Enhancement Note: The responsibilities highlight a blend of creative conceptualization and execution, with a strong emphasis on narrative development and brand alignment, typical of a senior role within an advertising or creative agency. The inclusion of "pitch contributions" and "driving feedback" points to a leadership and strategic involvement beyond pure design execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Multimedia Design, or a closely related creative field. Experience:

• 5-10 years of professional experience in graphic design, copywriting, or a related creative role, ideally within an advertising agency or marketing environment, with a demonstrated track record of developing impactful creative campaigns. Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Adobe Photoshop and Adobe Illustrator.

• Video & Animation Skills: Demonstrated proficiency in video editing (Adobe Premiere Pro) and basic VDO animation creation/editing (Adobe After Effects).

• Content Development: Ability to draft narratives, scripts, and storyboards.

• Brand Understanding: Strong comprehension of brand continuity, brand guidelines, and brand positioning.

• Communication: Excellent English communication skills (upper-intermediate proficiency required), with strong presentation and articulation abilities.

• Conceptual Thinking: Proven creative thinking and conceptual ability to generate innovative ideas.

• Digital Marketing Awareness: Understanding of current graphic design trends and digital marketing channels.

• Software Proficiency: Familiarity with Adobe Audition, Adobe Dreamweaver is a plus.

Preferred Skills:

• Advanced Video/Animation: More advanced skills in VDO animation making and editing.

• Web Design Knowledge: Familiarity with web design principles and tools.

• Photography & Video Editing: Broader knowledge in photography and video editing techniques.

• Flash Expertise: Knowledge of Flash (though may be legacy, indicates adaptability).

• General Awareness: Broad social awareness regarding economy growth, consumers, and culture.

• Technology Exploration: Proactive exploration of new technology trends.

📝 Enhancement Note: The requirements emphasize a hybrid skill set combining strong visual design with essential copywriting and narrative development capabilities, alongside practical video editing and animation skills. The need for English proficiency and cultural awareness is critical for a global agency operating in Vietnam. The "5-10 years" experience level suggests a senior contributor role with potential for mentorship.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: Showcase a strong portfolio demonstrating high-caliber graphic design across various media (digital, print, social).

• Narrative & Copywriting Samples: Include examples of copywriting, scriptwriting, or narrative development that illustrate ability to craft compelling messages and brand tonality.

• Campaign Integration: Present case studies of integrated campaigns that effectively combine visual design, messaging, and strategy across multiple channels.

• Video & Animation Work: Feature examples of video editing and basic VDO animation projects, highlighting technical execution and creative storytelling.

• Problem-Solving Examples: Showcase instances where creative solutions were developed to address specific client business problems or marketing objectives.

Process Documentation:

• Creative Brief Interpretation: Demonstrate understanding of how to interpret and execute creative briefs effectively.

• Brand Guideline Adherence: Provide evidence of consistently applying brand guidelines across diverse projects.

• Collaboration & Feedback: Highlight experience working collaboratively within creative teams and incorporating feedback from Art Directors, Creative Directors, and clients.

• Technology Application: Showcase how technology and digital tools were leveraged to enhance creative concepts or solve business challenges.

📝 Enhancement Note: Given the role's emphasis on both visual design and narrative creation, the portfolio must be robust in both areas. Candidates should be prepared to demonstrate how their visual work supports storytelling and brand messaging, and how they have used various creative tools and processes to achieve impactful results.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in Ho Chi Minh City, Vietnam, and considering the agency environment, a competitive salary range is estimated to be between 25,000,000 VND to 50,000,000 VND per month. This range can vary based on the candidate's specific portfolio, interview performance, and negotiation. Benefits:

• Full-Time Employment: Standard benefits package associated with full-time employment in Vietnam.

• Creative Environment: Opportunity to work in a dynamic, collaborative agency setting with creative professionals.

• Professional Development: Access to training, workshops, and development opportunities to enhance creative skills and stay updated on industry trends.

• Client Exposure: Work on diverse and high-profile client projects across various industries.

• Team Collaboration: Be part of a supportive team environment that encourages innovation and idea sharing.

• Potential for Growth: Opportunities for career advancement within Dentsu's creative network.

Working Hours:

• Standard full-time work week, typically 40 hours, Monday to Friday. Flexibility may be required during peak project periods or client deadlines.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in Ho Chi Minh City and the advertising industry. Specific compensation will be determined by the employer. Benefits are inferred based on standard agency offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services, Media, Creative Technology.

Company Size: Dentsu is a global network with tens of thousands of employees worldwide, indicating a large, established organization with significant resources and reach. Dentsu Redder is a specific brand within this network, likely focusing on integrated creative solutions.

Founded: Dentsu was founded in 1906, providing a long history of expertise and innovation in the marketing and advertising space.

Team Structure:

• The role reports into senior creative leadership, likely a Creative Director and/or Art Director.

• Collaboration will be core, working closely with Art Directors, Copywriters, Account Managers, Strategists, and other specialists within the Dentsu Redder team.

• The team structure is designed to foster cross-functional collaboration, ensuring integrated and holistic campaign development. Methodology:

• Dentsu emphasizes a data-driven, integrated approach to creative problem-solving, leveraging insights to inform strategy and execution.

• The agency culture likely promotes continuous learning, collaboration, and a passion for impactful creative work that drives business results for clients.

• Emphasis on understanding consumer behavior, market trends, and emerging technologies to deliver innovative solutions.

Company Website: https://www.dentsu.com/global/en (Global) and likely a specific Dentsu Redder Vietnam presence.

📝 Enhancement Note: Dentsu is a major global player in the advertising and marketing industry. This Senior Graphic Designer role is embedded within their Vietnamese operations (Dentsu Redder), suggesting a blend of global best practices with local market relevance. The culture is expected to be fast-paced, collaborative, and focused on delivering high-impact creative solutions.

📈 Career & Growth Analysis

Operations Career Level: Senior Contributor / Specialist. This role is for an experienced designer who can operate independently on projects and contribute to strategic creative thinking. It's a step beyond mid-level, requiring mentorship capability and a strong portfolio.

Reporting Structure: Typically reports to a Creative Director or Art Director, working closely with a cross-functional team.

Operations Impact: The role's impact is directly tied to the quality and effectiveness of creative campaigns, influencing client brand perception, engagement, and ultimately, their business outcomes. This role contributes to the agency's reputation for delivering "Creative with Impact."

Growth Opportunities:

• Creative Leadership: Progression towards Art Director, Senior Art Director, or Creative Director roles, leading creative teams and shaping campaign strategy.

• Specialization: Deepen expertise in specific areas like animation, motion graphics, UX/UI design, or digital campaign strategy.

• Cross-Functional Roles: Transition into roles like Creative Strategist, Brand Manager, or even Account Management by leveraging understanding of client business objectives.

• Global Mobility: Opportunities within Dentsu's extensive global network for international experience.

• Skill Enhancement: Continuous learning through agency-provided training, workshops, and industry events to stay ahead of creative and technological trends.

📝 Enhancement Note: The "Senior" title and the breadth of responsibilities suggest a significant growth trajectory. Candidates showing strong conceptual skills, leadership potential, and adaptability to new technologies will find ample opportunities for advancement within the Dentsu network.

🌐 Work Environment

Office Type: Modern, collaborative advertising agency office environment. Likely designed to foster creativity and teamwork.

Office Location(s): Lim Tower 3, 29A Nguyen Dinh Chieu street, Da Kao, District 1, Ho Chi Minh City, Vietnam. This is a central business district location, suggesting accessibility.

Workspace Context:

• Collaboration Hub: The workspace is designed for collaborative projects, brainstorming sessions, and team meetings, facilitating interaction between designers, copywriters, and other creative professionals.

• Technology Access: Access to industry-standard hardware and software, including a robust Adobe Creative Suite setup, potentially with advanced workstations for video and animation tasks.

• Creative Atmosphere: An environment that encourages inspiration, experimentation, and the sharing of ideas, with potential for creative displays and stimulating office design.

Work Schedule: While the standard is full-time, 40 hours, agency life often demands flexibility to meet client deadlines and project timelines. This means occasional longer hours or weekend work may be necessary, balanced by the dynamic and engaging nature of the work.

📝 Enhancement Note: The Ho Chi Minh City location within a prominent business tower suggests a professional and well-resourced office environment. The emphasis on collaboration and creative output means the workspace will likely be conducive to team interaction and focused individual work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and creative output alignment.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing key projects, their role in them, creative process, and problem-solving approaches. Expect to be asked about conceptualization, execution, and results.

• Skills Assessment: Practical tests or case studies may be administered to evaluate proficiency in required software (e.g., Photoshop, Illustrator, Premiere Pro) and creative problem-solving abilities.

• Behavioral & Cultural Fit: Interviews with hiring managers and team members to assess creative thinking, collaboration style, communication skills, passion for the industry, and alignment with Dentsu's values.

• Final Interview: Discussion with senior creative leadership to finalize assessment and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase a blend of graphic design, copywriting, and video/animation skills. Prioritize work that demonstrates impact and problem-solving.

• Highlight Your Role: Clearly articulate your specific contributions to each project, especially if it was a collaborative effort. Use "I" statements for your direct work and "we" for team achievements.

• Tell a Story: For each project, explain the brief, your creative process, challenges faced, solutions implemented, and the resulting impact or outcome. Quantify results where possible (e.g., increased engagement, successful campaign launch).

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different brand styles, target audiences, and campaign objectives.

• Technical Proficiency: Be ready to discuss the tools and techniques used, and demonstrate your command over Adobe Creative Suite, particularly for design, video, and animation.

Challenge Preparation:

• Creative Brief Exercise: Be prepared for a hypothetical creative brief where you'll need to develop initial concepts, taglines, or visual directions.

• Software Proficiency Test: A practical test might involve creating a specific design asset or editing a short video sequence within a time limit.

• Conceptualization Task: You might be asked to brainstorm ideas for a given product or service, focusing on unique angles and compelling messaging.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. Be prepared to articulate not just what you created, but why and how, demonstrating strategic thinking and a deep understanding of creative execution and its business impact.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Photoshop: For raster image editing, manipulation, and digital design.

• Adobe Illustrator: For vector graphics, logos, illustrations, and layout design.

• Adobe InDesign: For layout and publishing, particularly for longer-form content or print materials.

Video & Animation Tools:

• Adobe Premiere Pro: For professional video editing and post-production.

• Adobe After Effects: For motion graphics, visual effects, and VDO animation creation.

• Adobe Audition: For audio editing and mixing.

Web & Digital Tools:

• Adobe Dreamweaver: For web design and development (though less common now, indicates familiarity with web standards).

• Figma/Sketch/Adobe XD (Implied): While not explicitly listed, familiarity with modern UI/UX design tools for digital interfaces is often expected.

Collaboration & Project Management Tools (Implied):

• Familiarity with project management software (e.g., Asana, Trello, Monday.com) and communication platforms (e.g., Slack, Microsoft Teams) is common in agency environments.

📝 Enhancement Note: The core requirement is a strong command of the Adobe Creative Suite, with a particular emphasis on design (Photoshop, Illustrator) and video/animation (Premiere Pro, After Effects). Proficiency in these tools is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging pushing boundaries and generating novel ideas.

• Collaboration: Emphasis on teamwork, shared learning, and collective problem-solving.

• Impact & Results: Focus on delivering creative work that makes a tangible difference for clients' businesses.

• Passion & Curiosity: A drive to learn, explore new trends, and stay ahead in the ever-evolving creative landscape.

• Integrity & Responsibility: Upholding ethical standards and delivering on commitments.

Collaboration Style:

• Cross-Functional Synergy: Expect to work closely with individuals from diverse disciplines (strategy, account management, other creatives) to ensure cohesive campaign development.

• Open Communication: A culture of open feedback, constructive critique, and sharing of ideas to refine creative output.

• Agile & Responsive: The ability to adapt quickly to client needs, market shifts, and project changes, often within tight deadlines.

📝 Enhancement Note: Dentsu's culture is geared towards high-performance creative output within a collaborative and client-focused framework. The values emphasize innovation, impact, and a proactive, learning-oriented mindset, which are crucial for success in a fast-paced agency environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace & Pressure: The advertising industry is known for its demanding pace and tight deadlines, requiring resilience and efficient time management.

• Client Demands: Balancing client expectations, brand guidelines, and creative vision can be challenging.

• Evolving Technology: Keeping pace with rapid advancements in digital marketing, AI, and creative tools requires continuous learning.

• Conceptual Block: Overcoming creative blocks and consistently generating fresh, impactful ideas.

• Cross-Cultural Communication: Navigating communication nuances within a multinational team and with diverse client bases.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Access to events and training focused on design, digital marketing, and creative strategy.

• Internal Dentsu Training: Opportunities for skill development and knowledge sharing within the Dentsu network.

• Mentorship: Learning from experienced Creative Directors, Art Directors, and senior team members.

• Exposure to Diverse Projects: Working on a wide range of client accounts and campaign types provides invaluable hands-on learning.

• Specialization Tracks: Opportunities to deepen expertise in areas like motion graphics, animation, or specific digital platforms.

📝 Enhancement Note: This role offers a steep learning curve and significant growth potential. The challenges are inherent to the dynamic advertising industry, but the opportunities for professional development and career advancement within a global agency are substantial.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex client brief into a simple, impactful creative concept. What was your process?"

• "How do you ensure brand continuity across different creative channels and touchpoints?"

• "Walk us through a project where you had to balance creative innovation with client-specific constraints or feedback."

• "How do you approach using technology or new tools to enhance your creative output?"

• "What are your thoughts on the current trends in digital marketing and how they influence graphic design?" Company & Culture Questions:

• "What interests you about Dentsu and specifically Dentsu Redder?"

• "How do you handle constructive criticism or feedback on your creative work?"

• "Describe your ideal collaborative environment."

• "How do you stay updated on design trends and industry best practices?"

• "What does 'Creative with Impact' mean to you?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution (design, copy, video), your role, and the outcome.

• Focus on Impact: Be ready to discuss the results your work achieved, even if qualitative.

• Showcase Versatility: Present a range of work that demonstrates your skills across different media and styles.

• Highlight Technical Skills: Be prepared to discuss your proficiency with specific software and techniques, especially for video/animation.

• Engage and Discuss: Treat the presentation as a conversation, inviting questions and demonstrating your passion and strategic thinking.

📝 Enhancement Note: Prepare to speak confidently about your work, demonstrating not just technical skill but also strategic thinking, problem-solving abilities, and a deep understanding of brand and consumer engagement. Be ready to articulate your creative process and the business impact of your designs.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Dentsu careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that best showcase your graphic design, copywriting, and video/animation skills in an integrated campaign context. Focus on work relevant to advertising and marketing.

• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in Adobe Creative Suite (mentioning specific tools), and any experience with narrative development, video editing, or animation. Use keywords from the job description where appropriate.

• Interview Preparation: Practice presenting your portfolio, articulating your creative process, and answering potential interview questions related to strategy, collaboration, and industry trends. Prepare specific examples of your work and its impact.

• Company Research: Familiarize yourself with Dentsu's global presence, Dentsu Redder's specific work, and their approach to creativity and client solutions. Understand their values and culture to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.