Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tilray Brands, Inc.

Location: Patchogue, New York, United States

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing / Food & Beverage

Date Posted: 2026-08-26

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end design execution for the Tilray Beverages brand portfolio, translating brand strategy into impactful visual assets.

• Develop and refine packaging, retail, campaign, and digital creative that stands out in competitive markets.

• Collaborate closely with brand managers, customer marketing, digital teams, and external agency/print partners to ensure brand consistency and project success.

• Manage multiple design projects concurrently, from initial concept exploration through final production files, with a focus on print production and brand guardianship.

• Drive creative output that supports new product launches, seasonal promotions, and integrated marketing campaigns across various channels.

📝 Enhancement Note: This role is critical for maintaining and elevating the visual identity of a diverse portfolio of beverage brands within a regulated industry. The emphasis on end-to-end execution and direct collaboration with brand stakeholders highlights the need for strong project management and communication skills alongside design craft.

📈 Primary Responsibilities

• Design primary and secondary packaging, as well as point-of-sale materials for the Tilray Beverages brand portfolio, from initial concept to print-ready mechanicals.

• Prepare and meticulously review dielines, color builds, and production files with print vendors, overseeing press approvals to uphold stringent color and craft standards.

• Steward and extend brand identity systems, including typography, color palettes, illustration styles, and photography direction, ensuring a cohesive brand experience across all touchpoints.

• Partner proactively with brand managers on new product introductions and seasonal campaigns, contributing design expertise early in the development process rather than solely working from pre-defined briefs.

• Develop integrated campaign assets for social media, digital platforms, e-commerce, out-of-home advertising, experiential activations, and both on-premise and off-premise retail touchpoints.

• Support the digital and social media teams by consistently delivering on-brand content, including motion graphics and animation where it enhances the message.

• Art-direct photo and video shoots in collaboration with the Senior Creative Director, defining shot lists, providing on-set direction, and managing the selection and retouching of final imagery.

• Create templated toolkits and style guides to empower regional and customer marketing teams to localize assets efficiently while maintaining brand integrity.

• Manage multiple concurrent design projects against strict launch calendars, proactively identifying timeline risks and clearly negotiating scope with stakeholders.

• Brief, review, and provide constructive direction to external freelancers, agency partners, and junior designers, consistently raising the overall quality bar of creative output.

• Maintain organized, well-named working files and a disciplined digital asset management system to facilitate seamless collaboration and easy retrieval of approved creative assets.

• Guide creative work through legal, regulatory, and label-compliance reviews, integrating these requirements into the design process from the outset to avoid retrofitting.

📝 Enhancement Note: The responsibilities clearly indicate a hybrid role focusing on both strategic brand guardianship and hands-on execution. The emphasis on print production, regulatory compliance, and creating scalable asset systems suggests a need for a designer who understands the practicalities of CPG brand management in a regulated sector.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or equivalent professional experience.

Experience: Six or more years of graphic design experience, either in-house or at an agency, with a significant focus on consumer packaged goods (CPG) brands.

Required Skills:

• A robust portfolio demonstrating conceptual range, exceptional typographic skill, and polished craft across both packaging and campaign work.

• Expert command of Adobe Creative Cloud, with a particular emphasis on Illustrator and Photoshop.

• Working knowledge of print production processes, including color separations, substrate considerations, and pre-press requirements essential for packaging.

• Proven ability to manage multiple projects simultaneously within a fast-paced environment with frequently shifting priorities.

• Clear and effective communication skills, including the ability to present and articulate creative rationale to marketing and commercial stakeholders.

• Proficiency in extending and stewarding brand identity systems.

• Experience with legal, regulatory, and label-compliance reviews for CPG products. Preferred Skills:

• Familiarity with team-based design workflows, including collaborative project management, maintaining organizational standards on shared file servers, providing and receiving constructive feedback, and seamless job handoffs.

• Experience within the beer, beverage, spirits, or another regulated industry, with an understanding of label and alcohol marketing requirements.

• Proven experience in building and documenting brand identity systems and asset toolkits for distributed teams.

• Significant packaging design experience, including familiarity with dielines, folding structures, printing techniques, and retail merchandising requirements.

• Experience utilizing Esko software for packaging renders.

• Illustration or hand-lettering skills that can contribute a distinct voice to brand assets.

• Additional skills in photography, videography, motion graphics, or web design are considered a plus.

📝 Enhancement Note: The distinction between required and preferred skills highlights a need for a candidate with a strong foundational design background in CPG, with added value placed on specific industry experience (beverage/spirits) and advanced technical/creative proficiencies. The emphasis on collaboration and documentation suggests a preference for candidates who can integrate into existing team workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of conceptual thinking, strong typographic execution, and a high level of craft across both packaging and campaign design projects.

• Demonstrations of ability to translate brand strategy into tangible design solutions that resonate with target audiences and meet business objectives.

• Examples of how brand identity systems were developed, extended, and maintained consistently across various applications.

• Case studies or project examples that highlight the end-to-end design process, from initial brief and concept to final production files and execution. Process Documentation:

• Evidence of managing the design process for CPG packaging, including preparation of dielines, color builds, and print-ready mechanicals, with an understanding of print vendor collaboration.

• Examples of developing integrated campaign assets across digital, social, OOH, and retail channels, demonstrating an understanding of platform-specific requirements.

• Documentation of how brand identity systems were applied to ensure consistency across diverse touchpoints and distributed marketing efforts.

• Examples of working within regulatory and legal review processes, showcasing an ability to build compliance requirements into designs proactively.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical CPG design execution, particularly in packaging and regulated marketing. Candidates should prepare to showcase their ability to manage the entire design lifecycle and collaborate effectively with production and compliance teams.

💵 Compensation & Benefits

Salary Range: $60,000 - $80,000 annually.

Benefits:

• Paid Time Off (PTO)

• Paid Personal Time Off

• 401K retirement plan

• Medical Insurance

• Dental Insurance

• Vision Insurance

• Supplemental Insurances

• Performance-Based Incentives

• Employee & Family Assistance Program

Working Hours: The role is listed as full-time, typically implying a standard 40-hour work week, though specific daily hours may vary.

📝 Enhancement Note: The salary range provided is a general estimate and may vary based on the candidate's specific location within the United States (as multiple locations were listed), their depth of experience, and final negotiation. The benefits package is comprehensive, aligning with standard offerings for a full-time role at a company of this size.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis, Beverage (Craft Beer, Spirits), Consumer Packaged Goods (CPG), Lifestyle, Wellness, Entertainment. Tilray Brands operates at the intersection of several dynamic and often regulated industries, aiming to be a premium lifestyle company.

Company Size: Tilray Brands is a significant global organization with operations spanning multiple continents and a diverse portfolio of over 40 brands. This suggests a structured corporate environment with established processes but also opportunities for impact within specific brand portfolios.

Founded: While the exact founding date of Tilray Brands as a unified entity might be complex due to mergers and acquisitions, its presence in the cannabis and beverage sectors implies a history of growth and adaptation. The company emphasizes innovation and creating memorable experiences.

Team Structure:

• The Senior Graphic Designer will report to the Senior Creative Director, indicating a clear creative hierarchy.

• This role will work daily with Brand Managers, Customer Marketing teams, and the Digital & Social team, highlighting a highly collaborative, cross-functional environment.

• The role also serves as a creative point of contact for external agencies and production partners, requiring strong vendor management skills. Methodology:

• A strong emphasis on translating brand strategy into design execution, suggesting a data-informed approach where market insights and brand goals guide creative output.

• Focus on end-to-end design ownership, from concept to final production, indicating a process-oriented approach to project management.

• Commitment to maintaining brand identity systems and creating scalable asset toolkits, pointing towards a systematic approach to brand guardianship.

• Collaboration with legal, regulatory, and label-compliance teams suggests a methodical integration of compliance requirements into the creative workflow.

Company Website: https://www.tilray.com/

📝 Enhancement Note: Tilray Brands operates in a complex, multi-faceted industry. The company culture likely balances a fast-paced, innovative spirit with the rigor required for regulated product marketing and global operations. The design team is positioned as a central hub for brand expression across a wide array of consumer touchpoints.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level role, implying a significant level of autonomy, expertise, and responsibility. It's a hands-on design position, not a management role, but expects leadership in design execution and craft. The role requires at least six years of experience, positioning it as an experienced individual contributor.

Reporting Structure: The Senior Graphic Designer reports directly to the Senior Creative Director. This suggests a structured creative department where strategic direction is provided by senior leadership, and execution is handled by senior designers.

Operations Impact: The role's impact is directly tied to the visual appeal and effectiveness of branding and marketing materials for a significant portfolio of beverage brands. This includes driving consumer attention on-shelf, supporting product launches, and ensuring brand consistency across all channels, ultimately contributing to brand equity and sales performance.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in CPG packaging design, regulated industry marketing, and potentially expand into motion graphics, photography, or videography if skills are already present or developed.

• Brand Portfolio Expansion: Potential to work on a wider range of brands within the Tilray Beverages portfolio or even across other Tilray divisions as experience and internal relationships grow.

• Creative Leadership: While not a direct management path, the "lead designer" aspect of the role provides opportunities to mentor junior designers or freelancers, influence creative strategy, and take ownership of major brand initiatives.

• Industry Exposure: Gaining extensive experience in the rapidly evolving cannabis and premium beverage markets, which can be valuable for future career moves.

📝 Enhancement Note: This role offers substantial growth for a designer looking to specialize in CPG branding, particularly within regulated markets. The opportunity to influence multiple brands and work closely with senior creative leadership provides a strong platform for career advancement within the design field.

🌐 Work Environment

Office Type: The role is listed as "On-site," indicating a traditional office-based work environment. This allows for in-person collaboration, direct interaction with team members, and immediate access to office resources.

Office Location(s): The primary location is Patchogue, New York. However, the listing also mentions "locations_alt_raw" including Atlanta, Georgia; Littleton, Colorado; and Columbus, Ohio. This suggests that while the role is on-site in Patchogue, the company has a presence in these other locations, and potentially the role could be based in one of them, or there might be an expectation of occasional travel or collaboration across these sites.

Workspace Context:

• Collaborative Environment: The role requires daily interaction with brand managers, customer marketing, and digital teams, fostering a highly collaborative atmosphere.

• Creative Hub: As a designer, the workspace will likely be equipped with industry-standard design software and hardware, supporting creative output.

• Team Interaction: The "preferred skills" mention familiarity with working with a team of designers, suggesting opportunities for peer interaction, feedback exchange, and shared project management within the creative department.

Work Schedule: The position is full-time, typically implying a standard Monday-Friday work schedule. The nature of design and CPG launches may occasionally require flexibility to meet deadlines.

📝 Enhancement Note: The "On-site" designation is key. While multiple US locations are listed, Patchogue, NY is the primary focus for this specific posting. Candidates should confirm the exact work location and any potential for cross-site collaboration or travel. The environment is expected to be dynamic and collaborative, typical of a CPG marketing and creative department.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio against the stated requirements. A strong portfolio is paramount for this role.

• Creative Assessment/Challenge: Expect a design challenge or a detailed portfolio review session. This will likely involve presenting your work, discussing your creative process, and articulating the rationale behind your design decisions. You may be asked to critique existing work or propose solutions for hypothetical scenarios related to Tilray's brands.

• Stakeholder Interviews: Interviews with the Senior Creative Director, Brand Managers, and potentially members of the marketing or digital teams. These will assess your design thinking, understanding of brand strategy, ability to collaborate, and fit within the team culture.

• Final Round: Possibly an interview with higher-level management to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that directly align with the job description's requirements, particularly CPG packaging and integrated campaigns.

• Showcase Process: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions you developed, and the impact (if measurable). Use visuals to tell the story.

• Highlight CPG & Packaging: Ensure a significant portion of your portfolio demonstrates hands-on experience with packaging design, dielines, print production considerations, and brand identity development for consumer goods.

• Demonstrate Versatility: Include examples that show your range across different media (packaging, digital, social, retail) and your ability to maintain brand consistency.

• Be Ready to Discuss: Prepare to talk in detail about your design choices, your collaboration with stakeholders (brand managers, legal, print vendors), and how you navigate feedback and revisions.

Challenge Preparation:

• Research Tilray Brands: Familiarize yourself with the Tilray Beverages portfolio (SweetWater, Montauk, Breckenridge, 10 Barrel, Shock Top, etc.). Understand their current branding, target audiences, and market positioning.

• Understand the CPG Landscape: Be ready to discuss trends in beverage packaging, shelf appeal, and the challenges of marketing in regulated industries.

• Focus on Problem-Solving: If given a design challenge, approach it systematically. Define the problem, brainstorm solutions, and present your chosen concept with a clear rationale, considering the brand, audience, and any constraints (e.g., production, compliance).

• Think About Scalability: Consider how your designs can be adapted across different platforms and for different marketing initiatives, as mentioned in the responsibilities.

📝 Enhancement Note: The emphasis on a strong portfolio and the interview process suggests that demonstrating practical design execution, strategic thinking, and collaborative capabilities will be critical for success. Candidates should be prepared to "show and tell" their work with confidence and clarity.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert command required, particularly Illustrator and Photoshop. These are the core tools for graphic design, illustration, and photo manipulation.

• Adobe InDesign: Likely used for layout of retail materials, presentations, and potentially some campaign collateral.

• Adobe After Effects/Premiere Pro: Preferred skills include motion graphics and video, suggesting these tools may be used for social content, digital ads, or campaign elements.

Analytics & Reporting:

• While not explicitly listed as primary tools for the designer, understanding how creative assets perform (e.g., digital ad engagement, social media reach) is beneficial. Familiarity with analytics platforms used by marketing teams could be an advantage for understanding campaign effectiveness. CRM & Automation:

• Not directly relevant to the designer's core toolset, but an awareness of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns could provide context. Specialized Tools:

• Esko: Preferred skill for packaging renders, indicating a need for specialized software experience within the packaging design workflow.

• Print Production Software: Familiarity with pre-press requirements, color separations, and potentially RIP software concepts is essential for print-ready files.

• Digital Asset Management (DAM) Systems: The responsibility to maintain an organized asset library implies familiarity with or ability to quickly learn DAM systems for efficient storage and retrieval.

📝 Enhancement Note: The core technical requirement is mastery of Adobe Creative Suite, with a strong preference for specialized packaging design software (Esko) and an understanding of print production workflows. Experience with motion graphics tools is a plus.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong emphasis on "craft" and ensuring work "earns attention" suggests a value placed on high-quality execution and attention to detail.

• Brand Stewardship: Protecting and extending brand identity systems indicates a value for brand integrity and consistency across all touchpoints.

• Collaboration & Partnership: Daily work with brand managers, customer marketing, digital teams, and external partners highlights a value for teamwork and cross-functional synergy.

• Efficiency & Scalability: Creating templated toolkits and maintaining organized assets points to a value for efficiency, reusability, and enabling distributed teams.

• Proactive Problem-Solving: Building compliance requirements in from the start and managing timelines effectively suggests a value for foresight and proactive issue resolution.

Collaboration Style:

• Cross-functional Integration: The role is deeply integrated with marketing, brand, and digital teams, requiring constant communication and alignment.

• Constructive Feedback Loop: Expectation to provide clear, constructive feedback to external partners and potentially internal peers, fostering a culture of continuous improvement.

• Process-Oriented: Maintaining organized files and working through legal/regulatory reviews indicates a structured approach to collaboration, ensuring smooth workflows.

• Brand-Centric: All collaboration efforts are aimed at supporting and elevating the brand portfolio, ensuring a shared focus on brand goals.

📝 Enhancement Note: The culture appears to be one that values both creative excellence and operational efficiency. It's a collaborative environment where designers are expected to be proactive, detail-oriented, and strong communicators, working closely with business stakeholders to achieve brand and commercial objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Managing multiple brands within the Tilray Beverages portfolio, each with its own identity, target audience, and market positioning, while ensuring overall brand coherence.

• Navigating Regulated Industries: Working within the cannabis and alcohol sectors requires strict adherence to legal, regulatory, and label-compliance standards, which can add complexity and constraints to creative projects.

• Fast-Paced Environment & Shifting Priorities: The CPG industry, especially in dynamic sectors like cannabis and craft beverages, often involves rapid product launches, seasonal campaigns, and changing market demands, requiring adaptability and efficient project management.

• Maintaining High Standards Across All Touchpoints: Ensuring that every piece of creative output, from primary packaging to social media posts, meets a high standard of design craft and brand integrity.

• Effective Collaboration with Diverse Stakeholders: Managing expectations and providing clear direction to brand managers, marketing teams, and external agencies/vendors, some of whom may have different priorities or levels of design understanding.

Learning & Development Opportunities:

• Deep Dive into CPG Branding: Gaining extensive hands-on experience with packaging design, brand strategy, and marketing for a broad range of consumer packaged goods in highly competitive and regulated markets.

• Specialized Design Skills: Opportunity to hone skills in print production, packaging dielines, and potentially expand into motion graphics, illustration, or art direction if these are preferred areas.

• Industry Expertise: Developing a deep understanding of the beverage and cannabis industries, including market trends, consumer behavior, and regulatory nuances.

• Cross-Functional Acumen: Enhancing ability to collaborate effectively with marketing, sales, legal, and production teams, building a broader business perspective.

• Creative Leadership: Taking ownership of significant design projects and potentially mentoring junior team members or freelancers, developing leadership qualities within a creative context.

📝 Enhancement Note: This role offers significant opportunities for growth in specialized areas of design and industry knowledge, balanced by the inherent challenges of working in complex, regulated, and fast-paced markets.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing packaging concepts for a new beverage product. How do you incorporate brand strategy and market insights?" (Prepare to walk through a case study from your portfolio.)

• "How do you ensure brand consistency across a diverse portfolio of brands and various marketing channels, especially when working with distributed teams or external partners?" (Focus on your experience with brand guidelines and asset toolkits.)

• "Walk us through a challenging project where you had to navigate legal or regulatory review for CPG packaging or marketing. How did you ensure compliance while maintaining design integrity?" (Highlight your problem-solving skills and understanding of regulated industries.)

• "How do you approach art directing a photo or video shoot for a consumer brand? What are your key considerations for shot lists and final image selection?" (Demonstrate your visual storytelling and direction capabilities.) Company & Culture Questions:

• "What do you know about Tilray Brands and our beverage portfolio (e.g., SweetWater, Montauk Brewing)? What excites you about working with these brands?" (Research the company and its brands thoroughly.)

• "How do you typically collaborate with brand managers and marketing teams? What is your approach to receiving and incorporating feedback on your designs?" (Emphasize your communication and teamwork skills.)

• "How do you manage your time and priorities when juggling multiple projects with competing deadlines?" (Be prepared to discuss your project management techniques.)

• "What is your experience working with external vendors, such as print shops or agencies? How do you ensure they deliver high-quality results that meet brand standards?" (Showcase your vendor management and quality control experience.) Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output. Explain the "why" behind your design decisions – the brief, the problem, your approach, and the solution.

• Quantify Impact (if possible): If you have any metrics (e.g., increased sales, engagement rates, successful launch), be ready to share them. Even anecdotal success is valuable.

• Focus on Relevance: Prioritize projects that demonstrate your skills in CPG packaging, brand identity, and integrated campaigns, as these are core to the role.

• Highlight Production Knowledge: Be prepared to discuss the technical aspects of your packaging designs, including dielines, print processes, and color management.

• Keep it Concise and Engaging: Aim for 3-5 minutes per project, allowing ample time for discussion and questions. Ensure your presentation is visually clean and easy to follow.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and your ability to articulate your design process and strategic thinking. Researching Tilray Brands and its specific beverage portfolio is crucial, as is demonstrating a clear understanding of CPG design challenges, particularly within regulated industries.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Tilray Brands careers portal.

• Portfolio Customization: Tailor your resume and portfolio to highlight your most relevant CPG packaging design, brand identity, and integrated campaign work. Ensure your portfolio clearly demonstrates your expertise in Adobe Creative Cloud and any experience with Esko or other packaging-specific software.

• Resume Optimization: Use keywords from the job description, such as "packaging design," "brand identity," "print production," "Adobe Illustrator," "Adobe Photoshop," "CPG," and "regulated industries," to ensure your resume passes ATS screening and clearly communicates your qualifications.

• Prepare Your Narrative: Practice walking through 2-3 key projects from your portfolio, focusing on the brief, your creative process, your specific contributions, the challenges you overcame, and the outcomes. Be ready to discuss your experience with print production, regulatory compliance, and cross-functional collaboration.

• Company Research: Thoroughly research Tilray Brands, its mission, its beverage portfolio (SweetWater, Montauk, Breckenridge, etc.), and the competitive landscape. Understand their brand voice and target audiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.