Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Squiz

Location: Sydney, New South Wales, Australia

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: September 1, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid/Remote (Australia-wide)

🚀 Role Summary

• Spearhead the design of strategic, high-level roadmap initiatives for a cutting-edge Digital Experience Platform (DXP) with a focus on AI-powered content intelligence and optimization products.

• Act as a pivotal partner to Product and Engineering leadership, translating complex strategic concepts into tangible, validated user experiences through collaborative prototyping and facilitation.

• Define and scale the company's design system, ensuring visual and interaction consistency across complex B2B SaaS workflows and evolving UI patterns for AI-driven features.

• Leverage and integrate AI tools within the design process to accelerate prototyping, enhance user experiences, and contribute to broader team efficiency.

• Drive human-centered design principles within an agile, fast-paced environment, balancing rapid exploration with meticulous execution for enterprise-level solutions.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant strategic influence, focusing on the foundational UX primitives and future direction of Squiz's AI-enhanced DXP product suite. The emphasis on "shaping, visualizing, and validating high-level roadmap initiatives" and acting as a "core partner" to leadership indicates a highly strategic and proactive design contribution, rather than solely feature execution. The integration of AI tools into the design process itself is a key differentiator for this role.

📈 Primary Responsibilities

• Shape and validate strategic product initiatives by translating high-level concepts into short- and long-term visions, ensuring alignment with business objectives and user needs.

• Lead collaborative design sessions and prototyping workshops, facilitating real-time concept exploration, idea refinement, and stakeholder consensus among Product, Engineering, and other cross-functional teams.

• Design and implement innovative AI-driven workflows, intelligent assistants, and insight-driven analytics experiences that enhance user engagement and operational efficiency.

• Actively leverage modern AI tools in personal workflow to accelerate prototyping, iteration, and concept generation, sharing best practices and contributing to team-wide AI integration.

• Define, document, and evolve the design system, proactively identifying UI pattern breaks in complex workflows and ensuring the platform's visual language scales cohesively with new growth areas.

• Transition seamlessly from generative AI-assisted exploration and rapid prototyping to delivering precise production-ready assets and comprehensive guidelines for engineering teams.

• Champion a user-centered design approach, conducting user research and validation to ensure solutions meet complex enterprise B2B user needs and drive demonstrable business outcomes.

• Collaborate closely with engineering leads to understand technical trade-offs, data complexities, and build feasible, high-quality solutions without compromising design integrity.

📝 Enhancement Note: The responsibilities highlight a blend of strategic foresight, hands-on execution, and a strong emphasis on collaborative leadership. The expectation to "design for and with AI" and "craft non-deterministic AI workflows" signifies a forward-thinking role that requires adaptability and a willingness to explore emerging technologies within a structured design framework. The focus on scaling design systems for complex enterprise workflows is a critical aspect of this senior position.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles, human-computer interaction, or a related field is expected, demonstrated through a robust portfolio.

Experience: 5+ years of dedicated experience in product design for B2B SaaS and enterprise software environments.

Required Skills:

• Deep expertise in B2B SaaS and enterprise platform design, with a proven track record of designing complex workflows.

• High-level craft, product taste, and exceptional polish in visual and interaction design.

• Strong skills in leading through facilitation, strategic problem framing, and guiding non-design stakeholders towards consensus.

• Technical pragmatism and a demonstrated ability to partner closely with engineering leads to develop feasible solutions.

• Hands-on experience designing for data-heavy or AI/ML-driven features, coupled with a strong curiosity and experimentation mindset.

• Proficiency in modern design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite) and experience with generative AI tools for design exploration.

• Ability to define, document, and scale comprehensive design systems and UI pattern libraries.

• Excellent communication, presentation, and stakeholder management skills. Preferred Skills:

• Experience with content intelligence, optimization, or AI assistant product development.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Experience in user research, usability testing, and incorporating feedback into design iterations.

• Understanding of content management systems (CMS) or Digital Experience Platforms (DXP).

📝 Enhancement Note: The experience requirement of "5+ years" and the emphasis on "complex platform workflows" and "scalable design systems" strongly suggest this role is for a seasoned designer capable of operating independently and influencing product strategy. The "AI curiosity & hands-on experience" is a critical differentiator, indicating a need for candidates who are not just aware of AI but actively experimenting with it in their design practice.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a significant role in establishing, expanding, or maintaining scalable design systems for complex B2B SaaS products.

• Showcase case studies of complex platform workflows, highlighting your process from problem definition to validated solution, with clear articulation of your design contributions.

• Include examples of designing for data-heavy or AI/ML-driven features, illustrating how you translated complex data into intuitive user experiences.

• Present tangible evidence of your strategic influence and facilitation skills, perhaps through examples of shaping roadmap initiatives or aligning stakeholders around design visions.

• Illustrate your ability to balance fast-paced generative prototyping with meticulous execution, delivering crisp production assets and guidelines. Process Documentation:

• Clearly outline your design process for tackling ambiguous strategic initiatives, from problem framing to concept validation.

• Detail your approach to collaborative prototyping and how you facilitate cross-functional team alignment.

• Explain your methodology for defining, documenting, and evolving design system components and UI patterns.

• Showcase how you integrate AI tools into your workflow and how you approach designing for AI-driven features.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of the candidate's ability to handle complex enterprise design challenges, strategic thinking, and AI integration. The emphasis on "establishing, expanding, or maintaining scalable design systems" and "shaping strategic initiatives" points towards a need for a portfolio that reflects impact and ownership, not just execution.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 5-10 years of experience, and location in Sydney, Australia, a competitive salary range is expected. Based on industry benchmarks for senior UX/Product Designers in major Australian cities for B2B SaaS companies, the estimated range is AUD $130,000 - $180,000 per annum. This range can vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Flexible work environment (Work from home, office, or hybrid mix).

• Opportunities for ownership and creative agency over high-visibility platform strategy.

• A culture that encourages rapid iteration, bold ideas, and solving meaningful customer problems.

• Collaborative and down-to-earth team environment with diverse, passionate professionals.

• Commitment to work-life balance and flexibility for productivity, efficiency, and outcomes.

• Opportunity to work with modern AI-powered products in a rapidly evolving market.

Working Hours: While a standard full-time role, the emphasis on flexibility suggests that specific daily hours may be adaptable, provided that work is completed efficiently and collaborative needs are met. A typical commitment of 40 hours per week is standard.

📝 Enhancement Note: The salary estimate is based on current market data for senior-level product design roles in Sydney, Australia, considering the B2B SaaS industry and the specified experience level. The benefits provided are directly extracted from the job description, emphasizing flexibility and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (Digital Experience Platform - DXP, AI, Content Intelligence)

Company Size: While not explicitly stated, the mention of "enterprise" and "global organisations" suggests a mid-to-large size company with established B2B operations. The "brand-new suite of content intelligence, optimisation, and AI assistant products" indicates a significant investment in innovation and growth.

Founded: The company was founded in 1997, indicating a long-standing presence and evolution in the digital space, now pivoting towards modern AI-driven solutions.

Team Structure:

• The role operates within a product development team, acting as a "core partner" to Product and Engineering Leadership. This implies close collaboration with Product Managers, Engineers, and potentially other designers.

• The reporting structure likely places the Senior Product Designer under a Head of Product, Design Lead, or similar senior management role, with direct interaction with Product and Engineering leadership for strategic initiatives.

• Cross-functional collaboration is essential, involving close partnerships with Product Management for roadmap definition, Engineering for technical feasibility and implementation, and potentially Marketing or Sales for market understanding. Methodology:

• The company emphasizes rapid iteration, testing bold ideas, and cutting through rigid processes to solve customer problems. This suggests an agile or lean product development methodology.

• There is a clear focus on leveraging AI for product innovation and improving internal processes.

• Design system development and maintenance are integral to ensuring scalability and cohesion across the platform.

Company Website: https://www.squiz.net/

📝 Enhancement Note: Squiz appears to be a company undergoing significant innovation, leveraging its established DXP foundation to build new AI-powered products. This suggests a culture that values agility, forward-thinking, and a blend of established enterprise practices with cutting-edge technology adoption. The "location-flexible" approach indicates a modern, trust-based work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior Product Designer" role, indicating a level beyond junior or mid-level designer. It requires significant autonomy, strategic input, and the ability to mentor or guide others implicitly through design system contributions and best practices. The role is expected to influence the strategic direction of product initiatives.

Reporting Structure: The role acts as a "core partner" to Product and Engineering Leadership, suggesting direct reporting to a Design Lead, Head of Product, or similar senior individual, with frequent interaction and collaboration with senior stakeholders across product development.

Operations Impact: The Senior Product Designer will have a direct impact on the usability, effectiveness, and adoption of Squiz's new AI-powered DXP products. By shaping high-level roadmap initiatives and defining foundational UX primitives, this role will significantly influence the platform's future success, user satisfaction, and market competitiveness. The focus on enterprise clients means that design decisions have a substantial impact on large organizations' digital strategies.

Growth Opportunities:

• Specialization: Deepen expertise in designing AI-driven experiences, intelligent assistants, and complex B2B SaaS workflows, becoming a go-to expert in these areas.

• Leadership: Transition into a Design Lead or Managerial role, taking on more direct team leadership, strategic planning, and mentorship responsibilities within the product design function.

• Product Strategy: Further influence product strategy by taking on more ownership of new product ideation, validation, and roadmap contributions, potentially moving towards Product Management or a dedicated Product Strategy role.

• Design System Evolution: Lead the ongoing development and strategic direction of the design system, influencing how future products are built and scaled.

📝 Enhancement Note: The "Senior" title, coupled with the responsibilities of shaping strategic initiatives and partnering with leadership, positions this role as a significant growth opportunity for experienced designers. The emphasis on AI and enterprise DXP provides a niche and high-demand skill set for future career development.

🌐 Work Environment

Office Type: Squiz offers a flexible work environment, allowing employees to work from home, one of their offices, or a hybrid mix. This indicates a modern, trust-based approach to work, prioritizing outcomes and flexibility over a traditional office-centric model.

Office Location(s): While the role is based in Sydney, New South Wales, Australia, the company operates across Australia, and the flexible policy suggests potential access to office spaces in other Australian cities for those who prefer occasional in-person collaboration.

Workspace Context:

• The workspace is designed to support collaboration, with options for in-person interaction in offices and robust digital collaboration tools for remote and hybrid teams.

• Access to modern design tools, including AI-powered assistants, is implied to support high-velocity prototyping and iteration.

• Opportunities for team interaction will vary based on individual work arrangements but are facilitated through planned meetings, workshops, and digital communication channels.

Work Schedule: The role is full-time, with a standard commitment expected. However, the "lived commitment to flexibility" suggests that the precise daily schedule can be adapted to balance productivity, efficiency, outcomes, and personal lifestyle, provided that collaborative needs are met and objectives are achieved.

📝 Enhancement Note: The flexible work environment is a key characteristic of Squiz's culture, catering to modern work preferences. This allows for a personalized approach to the workday, balancing individual focus time with necessary collaborative touchpoints.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly experience in B2B SaaS, design systems, and AI-related design.

• Portfolio Presentation & Discussion: A session where you'll walk through selected case studies from your portfolio, demonstrating your strategic thinking, design process, impact, and collaboration skills. Be prepared to discuss your role in shaping initiatives and working with Product/Engineering leadership.

• Design Challenge/Workshop: Potentially a hands-on exercise or collaborative workshop simulating a real-world problem, focusing on your ability to frame issues, generate ideas, prototype solutions (potentially with AI tools), and articulate your design rationale.

• Stakeholder Interviews: Meetings with Product Managers, Engineering Leads, and potentially other senior team members to assess your technical pragmatism, collaboration style, and cultural fit.

• Final Interview: A discussion with senior leadership to evaluate your strategic vision, leadership potential, and overall fit with Squiz's evolving mission.

Portfolio Review Tips:

• Strategic Focus: Highlight projects where you influenced product strategy, shaped roadmap initiatives, or solved complex enterprise problems. Clearly articulate the problem, your approach, and the measurable impact.

• AI Integration: Showcase any experience designing with or for AI/ML features. Explain how you approached the unique challenges of non-deterministic workflows and data complexity.

• Design System Depth: For projects involving design systems, demonstrate your understanding of scalability, governance, and how you evolved patterns to meet complex needs.

• Process Clarity: Clearly explain your design process for each case study, emphasizing how you collaborated with Product and Engineering, and how you validated your solutions.

• Visual Polish & Craft: Ensure your portfolio is visually well-presented, showcasing your high bar for interaction and visual design polish.

Challenge Preparation:

• Problem Framing: Practice deconstructing ambiguous problems, identifying key user needs, and defining success metrics for a given scenario.

• AI Tool Exploration: Familiarize yourself with current AI tools for design ideation, prototyping, and content generation. Be ready to discuss how you might leverage them.

• Design System Application: Be prepared to discuss how you would apply or extend an existing design system to a new feature or workflow.

• Stakeholder Communication: Practice articulating design decisions and trade-offs clearly and concisely to technical and non-technical audiences.

📝 Enhancement Note: The interview process emphasizes strategic contribution, AI proficiency, and the ability to handle complex enterprise design. Candidates should prepare to showcase not just their design execution but their strategic thinking, facilitation skills, and how they drive outcomes in a collaborative, fast-paced environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaborative focus), Sketch, Adobe Creative Suite.

• AI Design Tools: Candidates are expected to leverage and experiment with modern AI tools for ideation, prototyping, and workflow acceleration. Specific tools may vary, but familiarity with generative design assistants and AI-powered asset creation is beneficial.

• Design System Management: Tools for documenting and managing design system components (e.g., Zeroheight, Storybook, or internal wikis/documentation platforms).

Analytics & Reporting:

• Familiarity with product analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and inform design decisions.

• Ability to interpret data to identify areas for UX improvement and measure the impact of design changes. CRM & Automation:

• While not a direct CRM role, understanding how design impacts B2B SaaS CRM workflows and customer journeys is beneficial.

• Familiarity with how design integrates into broader product automation strategies within a DXP context.

📝 Enhancement Note: The core tools will revolve around advanced design and prototyping software, with a strong emphasis on integrating AI tools into the workflow. Proficiency in Figma is almost a given for modern design roles. The ability to work with data and understand the broader DXP ecosystem is also important.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A drive to explore and implement cutting-edge technologies like AI to revolutionize digital experiences and internal processes.

• Customer-Centricity: A commitment to understanding and solving meaningful customer problems, focusing on delivering exceptional digital experiences.

• Agility & Iteration: A culture that values rapid iteration, testing bold ideas, and cutting through rigid processes to achieve outcomes quickly.

• Collaboration & Ownership: Empowering individuals with true ownership and creative agency, fostering a collaborative environment where diverse professionals challenge the status quo.

• Flexibility & Balance: A lived commitment to work-life balance, offering flexibility in where and how work is done to drive productivity, efficiency, and personal well-being.

Collaboration Style:

• Cross-functional Partnership: Close collaboration with Product Management and Engineering is fundamental, involving shared ownership of roadmap initiatives and product success.

• Facilitative Leadership: A style that brings teams together, fosters open discussion, and guides diverse stakeholders toward consensus and clarity.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, particularly around AI tool usage and design system evolution, to uplift the entire team.

📝 Enhancement Note: Squiz emphasizes a modern, agile, and flexible work culture. The values highlight a forward-thinking approach, particularly with the integration of AI, combined with a strong focus on user needs, collaboration, and employee well-being.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Crafting intuitive and reliable user experiences for non-deterministic AI workflows and intelligent assistants requires careful UX strategy, clear communication of AI capabilities and limitations, and robust validation loops.

• Scaling Design Systems for Complexity: Evolving a design system to support a broad range of complex enterprise B2B SaaS features, especially those involving AI and data-heavy applications, demands rigorous governance and foresight.

• Balancing Speed and Quality: Navigating the need for rapid iteration and exploration (especially with AI tools) while maintaining a high bar for visual and interaction design polish and technical feasibility for enterprise clients.

• Stakeholder Alignment on Novel Concepts: Gaining consensus and buy-in for innovative, AI-driven features that may be conceptually new to some stakeholders requires strong communication and persuasive design rationale.

Learning & Development Opportunities:

• AI Design Specialization: Deep dive into the rapidly evolving field of AI-UX, becoming an expert in designing for generative AI, intelligent assistants, and data-driven insights.

• Strategic Product Influence: Grow influence within product strategy, taking on greater responsibility for ideation, validation, and roadmap shaping for key platform initiatives.

• Design System Leadership: Potentially lead the strategic direction and evolution of the design system, impacting multiple product teams and future development.

• Cross-functional Skill Development: Enhance collaboration and communication skills by working closely with Product and Engineering leadership on complex, high-impact projects.

📝 Enhancement Note: The challenges are directly tied to the cutting-edge nature of the role, particularly the integration of AI and the complexity of enterprise B2B SaaS. These challenges also present significant opportunities for professional growth and skill development in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you shaped a strategic product initiative from a high-level concept to a validated experience. What was your process, and how did you involve Product and Engineering leadership?" (Focus on your strategic thinking, facilitation, and collaboration with leadership.)

• "How would you approach designing a non-deterministic AI workflow for content optimization? What are the key UX considerations, and how would you ensure user trust and control?" (Demonstrate your understanding of AI UX challenges and problem-solving.)

• "Imagine we need to introduce a new AI assistant feature into our DXP. How would you leverage AI tools in your own design process to rapidly prototype and validate concepts for this feature?" (Showcase your AI tool proficiency and iterative approach.) Company & Culture Questions:

• "What excites you about Squiz's mission to redefine the digital experience landscape with AI-powered products?" (Research Squiz's mission and market position.)

• "How do you balance the need for flexibility and autonomy with the requirements of collaborative work in a hybrid/remote environment?" (Align with Squiz's flexible work culture.)

• "Describe your experience with B2B SaaS enterprise design. What are the unique challenges and opportunities compared to B2C?" (Show your understanding of the target market and product type.) Portfolio Presentation Strategy:

• Storytelling: Structure your case studies as compelling narratives. Clearly define the problem, your specific role and contributions, the design process, the challenges faced (especially with data or AI), and the measurable outcomes or impact.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion, improved task completion time, higher user satisfaction scores). For AI features, discuss validation metrics.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, system components) effectively. If discussing AI, show how the AI integrates into the UI and user flow.

• Strategic Alignment: Clearly articulate how your design decisions aligned with business objectives and user needs, especially for senior-level initiatives.

• AI Tool Showcase: If relevant, briefly mention or show how AI tools assisted in your process (e.g., ideation, content generation, rapid prototyping).

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, hands-on AI integration capabilities, and a deep understanding of enterprise B2B SaaS design. Candidates need to articulate their process and impact clearly, aligning with Squiz's values of innovation, collaboration, and flexibility.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Workable link, ensuring your resume and portfolio are up-to-date and readily accessible.

• Portfolio Customization: Curate your portfolio to prominently feature projects showcasing your experience in B2B SaaS, complex platform workflows, design systems, and any AI/data-heavy feature design. Prioritize case studies where you had a strategic role.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "B2B SaaS," "enterprise," "design systems," "AI workflows," "prototyping," "strategic initiatives," and "stakeholder management." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, strategic contributions, and how you leverage AI tools, using specific examples from your portfolio. Prepare to discuss your approach to collaborative design and stakeholder alignment.

• Company Research: Familiarize yourself with Squiz's DXP offerings, their recent focus on AI products, and their company values, especially regarding flexibility and innovation. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.