Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Squiz

Location: Melbourne, Victoria, Australia

Job Type: Full-time

Category: Product Design / User Experience (UX)

Date Posted: September 01, 2026

Experience Level: 5-10 years

Remote Status: Hybrid / Remote-Flexible

🚀 Role Summary

• Drive the strategic vision and execution of high-level roadmap initiatives in collaboration with Product and Engineering leadership.

• Lead collaborative prototyping sessions to rapidly explore, validate, and align stakeholders on innovative user experiences.

• Design and integrate AI-driven workflows and intelligent assistants to enhance platform capabilities and user journeys.

• Evolve and scale the design system to ensure platform cohesion and identify evolving UI patterns across key growth areas.

• Bridge the gap between strategic concept generation and meticulous production-ready asset delivery for engineering teams.

📝 Enhancement Note: This role is positioned as a strategic design partner, focusing on shaping the future of Squiz's AI-powered Digital Experience Platform (DXP). The emphasis is on high-level conceptualization, validation, and the integration of AI, rather than just feature execution. The "Senior" title is supported by the expectation of leading initiatives and influencing product strategy.

📈 Primary Responsibilities

• Strategic Initiative Shaping: Collaborate with Product and Engineering leadership to translate high-level strategic concepts into tangible short-term and long-term product visions, ensuring early validation before development.

• Facilitative Leadership: Lead cross-functional teams through collaborative design sprints, rapid concept exploration, real-time idea course-correction, and stakeholder alignment around human-centered experiences.

• AI-Driven Design: Design and conceptualize non-deterministic AI workflows, intelligent assistants, and insight-driven analytics, actively leveraging AI tools to accelerate personal prototyping and sharing best practices.

• Design System Stewardship: Define, document, and evolve the design system, proactively identifying UI pattern breaks within complex workflows and ensuring visual language consistency and scalability.

• Bridging Strategy & Execution: Seamlessly transition from generative prototyping to detailed interaction and visual design, delivering precise production assets and guidelines to engineering teams.

• User-Centric Innovation: Champion user needs and business objectives throughout the product development lifecycle, ensuring that innovative solutions are both technically feasible and deliver exceptional user value.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and strong facilitation skills. The focus on AI integration and design system evolution is critical, indicating a need for a designer who can think systemically and embrace emerging technologies.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a Senior Product Designer role. Equivalent practical experience will also be considered.

Experience: 5+ years of dedicated experience in Product Design, with a strong emphasis on B2B SaaS and enterprise-level platforms.

Required Skills:

• B2B SaaS & Enterprise Design: Proven experience designing complex, scalable workflows within enterprise software environments.

• Design Systems: Demonstrated ability to establish, expand, or maintain robust design systems, understanding component lifecycle and governance.

• Visual & Interaction Design Craft: High-level proficiency in visual design, layout, typography, and interaction design, with a keen eye for polish and detail.

• Prototyping Expertise: Mastery of rapid prototyping tools and methodologies for concept exploration, user validation, and high-fidelity mockups.

• Strategic Facilitation: Strong ability to lead workshops, frame problems visually, and guide non-design stakeholders toward consensus and clarity.

• Technical Pragmatism: Experience partnering closely with engineering leads to understand technical constraints and trade-offs, ensuring feasible and high-quality solutions.

• AI/ML Design Experience: Background in designing features driven by data, AI, or machine learning, with a curiosity for incorporating these technologies.

• Portfolio: A comprehensive portfolio showcasing your role in significant product initiatives, design system contributions, and complex workflow solutions.

Preferred Skills:

• Experience with AI assistant design and non-deterministic workflows.

• Familiarity with content intelligence and optimization product spaces.

• Experience in user research and validation methodologies.

• Proficiency in a range of modern design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Understanding of agile development methodologies.

📝 Enhancement Note: The requirements emphasize a senior-level professional with deep experience in complex B2B environments, strong design craft, and a forward-thinking approach to AI integration. The portfolio is a critical component, expected to demonstrate strategic impact and system-level thinking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Impact: Showcase projects where you significantly influenced product strategy, roadmap definition, or vision setting.

• Complex Workflow Design: Detail your process for understanding, mapping, and designing intricate B2B SaaS workflows, demonstrating user-centric problem-solving.

• Design System Contributions: Provide clear examples of your involvement in creating, evolving, or scaling a design system, highlighting its impact on product consistency and development efficiency.

• AI/ML Feature Design: Include case studies of designing features powered by AI, ML, or complex data, illustrating how you handled non-deterministic elements and data-driven insights.

• Validation & Iteration: Demonstrate your methods for user research, concept validation, and iterative design, showing how feedback shaped the final product.

Process Documentation:

• Problem Framing: Clearly articulate the problem space, user needs, and business objectives for each case study.

• Design Process: Outline your end-to-end design process, from initial ideation and research to detailed design and handoff.

• Collaboration & Handoff: Illustrate how you collaborated with Product Managers, Engineers, and other stakeholders, and detail your design handoff process.

• Outcome & Impact: Quantify the impact of your design solutions using relevant metrics (e.g., user adoption, efficiency gains, conversion rates).

📝 Enhancement Note: The portfolio is expected to be a testament to strategic thinking, complex problem-solving, and demonstrable impact. Candidates should be prepared to articulate their design process, highlight their contributions to design systems, and showcase experience with AI-driven features.

💵 Compensation & Benefits

Salary Range: As this role is based in Melbourne, Australia, and requires 5-10 years of experience in a specialized field like Senior Product Design for B2B SaaS, the estimated salary range would be AUD $150,000 - $200,000 per annum. This estimate is based on industry benchmarks for senior design roles in major Australian tech hubs, considering the company's focus on enterprise software and AI innovation.

Benefits:

• Flexible Work Environment: Freedom to work from home, an office, or a hybrid mix, balancing personal lifestyle with professional outcomes.

• Remote Work Options: The role is location-flexible within Australia, offering significant autonomy.

• Hybrid Work Model: Opportunity to combine remote work with in-office collaboration as needed.

• Ownership & Agency: True ownership and creative control over high-visibility, innovative platform strategy.

• Agile & Iterative Culture: Ability to iterate quickly, test bold ideas, and solve meaningful customer problems without rigid processes.

• Collaborative Team: Work with intelligent, down-to-earth, and diverse professionals who challenge the status quo.

• Commitment to Balance: A lived commitment to work-life balance, supporting productivity, efficiency, and well-being.

• Career Growth: Opportunity to contribute to a rapidly evolving company investing heavily in modern AI-powered products.

Working Hours: While not explicitly defined, a standard full-time role typically involves approximately 40 hours per week. The emphasis on flexibility suggests a focus on outcomes rather than strict adherence to a daily schedule, allowing for adjustments to accommodate personal needs and optimize productivity.

📝 Enhancement Note: Salary is estimated based on typical Australian tech market rates for senior design roles with specialized experience. The benefits strongly emphasize flexibility and autonomy, aligning with modern work trends and Squiz's stated values.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (Digital Experience Platform - DXP, Content Intelligence, AI Assistants)

Company Size: The provided LinkedIn data indicates a company size of 201-500 employees. This suggests a mid-sized organization that is large enough to have established processes and significant projects but still agile enough for individual impact and direct influence. For operations professionals, this size often means opportunities for cross-functional collaboration and the ability to see the direct impact of their work.

Founded: Squiz was founded in 1998. With over two decades of experience, the company has a solid foundation and has evolved significantly, now focusing on modern AI-powered products. This history suggests stability coupled with a drive for innovation.

Team Structure:

• Cross-functional Partnership: The Senior Product Designer will operate at the intersection of Product Management, Engineering, and potentially AI research teams.

• Design Leadership: As a senior member, this role will likely contribute to design strategy and potentially mentor junior designers, though direct management may not be part of the role.

• Agile Environment: The culture appears to embrace agile methodologies, emphasizing rapid iteration, collaboration, and flexibility.

Methodology:

• Human-Centered Design: A core tenet, focusing on understanding and solving user problems.

• Data-Driven Insights: Leveraging data to inform design decisions and measure impact.

• AI Integration: Actively exploring and incorporating AI into product design and internal processes.

• Iterative Development: Encouraging rapid prototyping, testing, and refinement.

Company Website: https://www.squiz.net/

📝 Enhancement Note: Squiz appears to be a company that values innovation, flexibility, and a collaborative, results-oriented culture. Its focus on AI and DXP suggests a dynamic and forward-thinking environment where design plays a pivotal role in shaping the future.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior individual contributor role within the Product Design function. It's a critical position focused on strategic impact, design leadership, and innovation, particularly in the emerging field of AI-driven product experiences. It sits above a standard Product Designer and below a Design Lead or Head of Design.

Reporting Structure: The role reports directly to Product or Design Leadership (e.g., Head of Product, VP of Design, or similar). The description emphasizes acting as a "core partner" to Engineering and Product Leadership, indicating a highly collaborative and influential position within the product development hierarchy.

Operations Impact: The Senior Product Designer will have a significant impact on Squiz's core product strategy and the future direction of its AI-powered DXP. Their work will directly influence user acquisition, retention, and the overall value proposition of the platform, contributing to revenue growth and market differentiation.

Growth Opportunities:

• Strategic Design Leadership: Potential to grow into a Design Lead role, managing a team or overseeing a specific product area's design strategy.

• Specialization in AI Design: Deepen expertise in designing for AI/ML, a highly in-demand skill set.

• Cross-Functional Influence: Further develop strategic influencing skills across Product, Engineering, and potentially go-to-market teams.

• Mentorship: Opportunity to mentor junior designers and contribute to the overall design maturity of the organization.

• Impactful Product Evolution: Play a key role in shaping and launching innovative new product suites that redefine the digital experience landscape.

📝 Enhancement Note: This role offers substantial growth potential, not necessarily through traditional management tracks, but through increasing strategic influence, specialization in cutting-edge technology like AI, and the opportunity to shape major product initiatives.

🌐 Work Environment

Office Type: Squiz offers a flexible work environment, allowing employees to work from home, one of their offices, or a hybrid mix. This indicates a modern, trust-based culture that prioritizes outcomes over physical presence.

Office Location(s): While the primary listing is Melbourne, Victoria, Australia, the company explicitly states it's "location-flexible" for all candidates in Australia. This suggests that while there might be physical office spaces in Melbourne (and potentially other Australian cities), the expectation is not for daily in-office attendance but rather for flexibility based on team needs and individual preference.

Workspace Context:

• Collaborative Hubs: When in the office, spaces are likely designed to foster collaboration, brainstorming, and team connection.

• Technology-Enabled: Access to modern design tools and potentially AI-powered productivity software.

• Flexible Setup: Employees are empowered to create their ideal workspace, whether at home or in the office, to maximize productivity and well-being.

• Outcome-Focused: The environment is geared towards achieving results and delivering high-quality design solutions, irrespective of location.

Work Schedule: The emphasis on flexibility suggests a focus on achieving work objectives rather than adhering to rigid 9-to-5 schedules. While a full-time commitment (approx. 40 hours/week) is expected, individuals likely have autonomy in structuring their days to balance deep work, collaborative sessions, and personal life.

📝 Enhancement Note: The work environment is defined by its flexibility and trust. Squiz supports employees in finding the best way to work, emphasizing outcome delivery and cross-functional collaboration, whether in-person or remotely.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and experience alignment.

• Portfolio Presentation & Discussion: A deep dive into your portfolio, focusing on specific projects, your role, design process, strategic thinking, and impact. Expect to discuss complex B2B SaaS challenges, design systems, and AI/ML design experience.

• Skills-Based Interview: Technical questions related to design principles, interaction design, visual design, prototyping, and potentially AI design considerations.

• Cross-Functional Collaboration Interview: Discussion with Product and Engineering leads to assess your ability to partner effectively, communicate technical trade-offs, and facilitate design discussions.

• Final Interview: Potentially with senior leadership to assess cultural fit, strategic alignment, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest B2B SaaS projects that best demonstrate your experience with complex workflows, design systems, and AI/ML features.

• Highlight Your Role: Clearly articulate your specific contributions, responsibilities, and decision-making processes for each project.

• Showcase Process & Rationale: Detail your design process, from problem definition and user research to ideation, prototyping, validation, and handoff. Explain the "why" behind your design decisions.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success and business impact of your designs (e.g., improved conversion rates, increased user engagement, efficiency gains).

• Design System Focus: If applicable, dedicate a section or specific project to your experience with design systems, showing how you've contributed to their growth and maintenance.

• AI/ML Case Studies: Prepare to discuss your approach to designing for AI-driven features, including how you handled ambiguity, data complexity, and user trust.

• Presentation Readiness: Be prepared to present your portfolio concisely and engagingly, ensuring you can answer in-depth questions about your work.

Challenge Preparation:

• Strategic Thinking Exercise: Be ready for a hypothetical scenario where you might need to frame a complex product problem, outline a design approach, and identify key validation steps.

• Design System Application: You might be asked how you would approach extending or improving an existing design system for a new feature area.

• AI Feature Ideation: Prepare to brainstorm potential AI-driven features for a DXP or related product and discuss their user value and design considerations.

• Collaboration Simulation: Be ready to discuss how you would collaborate with a Product Manager or Engineer on a challenging requirement.

📝 Enhancement Note: The interview process is designed to thoroughly assess strategic thinking, design craft, collaborative capabilities, and experience with complex B2B SaaS and AI design. A well-prepared, impactful portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Miro (for whiteboarding and facilitation).

• Project Management: Jira, Asana, Trello (or similar tools used by Product and Engineering teams).

Analytics & Reporting:

• Product Analytics: Google Analytics, Amplitude, Mixpanel, Pendo (for understanding user behavior and product adoption).

• Reporting Tools: Tableau, Power BI, Looker (for visualizing data and creating dashboards, though less direct for a designer, understanding these is beneficial).

CRM & Automation:

• CRM: Salesforce, HubSpot (understanding how design integrates with CRM workflows is valuable for B2B SaaS).

• Integration/Workflow Tools: While not directly used by designers, familiarity with how platforms integrate (e.g., Zapier, custom APIs) can inform design decisions for connected experiences.

📝 Enhancement Note: Proficiency in modern design and prototyping tools, particularly Figma, is expected. Familiarity with collaboration platforms and an understanding of analytics tools used to measure product success are also highly beneficial for a Senior Product Designer.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A drive to challenge the status quo and redefine the digital experience landscape through AI and modern technology.

• Customer-Centricity: A deep commitment to understanding and serving customer needs to drive growth and build relationships.

• Collaboration & Partnership: Emphasis on working together across teams (Product, Engineering, Design) to achieve shared goals and deliver exceptional outcomes.

• Flexibility & Autonomy: Trusting individuals to work in ways that best suit them, balancing productivity, efficiency, and personal well-being.

• Excellence & Craft: A high bar for quality in design, development, and overall product experience.

Collaboration Style:

• Integrated Teams: Design is embedded within product development teams, working closely with Product Managers and Engineers from ideation through to delivery.

• Facilitative Approach: Encouraging open dialogue, active participation, and consensus-building through workshops and collaborative sessions.

• Feedback-Rich Environment: Openness to constructive feedback and iterative improvement cycles.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings, particularly around AI and design innovation.

📝 Enhancement Note: Squiz values a proactive, collaborative, and innovative culture. Designers are expected to be team players who can drive initiatives, embrace new technologies like AI, and contribute to a flexible, outcome-focused work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Ambiguity: Navigating the complexities of non-deterministic AI workflows, ensuring user trust, and managing expectations for AI-driven features.

• Scaling Design Systems: Evolving a design system to accommodate rapid product growth and new feature areas, especially those involving AI.

• Balancing Strategy & Execution: Effectively transitioning from high-level strategic visioning to detailed, production-ready design assets at a fast pace.

• Cross-Functional Alignment: Ensuring alignment across Product, Engineering, and potentially AI research on complex initiatives, managing diverse stakeholder perspectives.

• Rapid Technological Evolution: Staying abreast of advancements in AI and design tooling and integrating them effectively into the workflow.

Learning & Development Opportunities:

• AI/ML Design Specialization: Immersion in designing cutting-edge AI-powered products, becoming an expert in a high-demand field.

• Strategic Product Influence: Developing skills in shaping roadmap initiatives and influencing product strategy at a senior level.

• Design Leadership: Opportunities to mentor junior designers, lead design efforts on major projects, and contribute to the design team's overall maturity.

• Industry Conferences & Training: Potential for participation in relevant design and AI conferences or specialized training programs.

• Cross-Disciplinary Learning: Gaining deeper insights into product management, engineering challenges, and AI principles.

📝 Enhancement Note: The role presents exciting challenges in the AI space and significant growth opportunities in strategic design leadership and specialization. Candidates should be eager learners and adaptable to evolving technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you shaped a strategic roadmap initiative. What was your process, and what was the outcome?" (Focus on your role in vision setting, problem framing, and validation.)

• "How would you approach designing an AI assistant for enterprise content management? What are the key user needs and design considerations?" (Demonstrate your understanding of AI design principles, user empathy, and strategic thinking.)

• "Walk us through a complex B2B SaaS workflow you designed. What were the challenges, and how did you ensure scalability and usability?" (Highlight your process for complex problem-solving and system thinking.)

• "How do you balance rapid prototyping and exploration with delivering polished, production-ready design assets?" (Explain your workflow and ability to adapt to different stages of the design process.) Company & Culture Questions:

• "What excites you about Squiz's mission and our focus on AI-powered DXP?" (Show you've researched the company and understand its strategic direction.)

• "How do you approach collaborating with Product Managers and Engineers on ambiguous problems?" (Emphasize your facilitation skills and ability to build consensus.)

• "Describe your experience with design systems. How have you contributed to their evolution and adoption?" (Be ready to discuss your specific contributions and the impact of the systems you've worked with.)

• "How do you stay current with advancements in AI and design technology?" (Highlight your commitment to continuous learning and innovation.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around compelling stories, clearly defining the problem, your solution, your process, and the measurable impact.

• Focus on Strategic Impact: For each project, emphasize your role in strategic decision-making, not just execution.

• Showcase AI/ML Experience: Dedicate specific time to any projects involving AI/ML, explaining your unique approach to these challenges.

• Design System Contributions: Clearly articulate your role in building or evolving design systems and their benefits.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, trade-offs, and collaboration methods.

• Conciseness is Key: Practice your presentation to fit within the allotted time, ensuring you cover the most critical aspects effectively.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, expertise in complex B2B design and AI, strong collaborative skills, and a well-articulated design process backed by impactful portfolio examples.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Workable.

• Curate your portfolio: Select 3-4 of your most impactful B2B SaaS projects that highlight your experience with complex workflows, design systems, and AI/ML features. Ensure each case study clearly outlines the problem, your role, your process, your design decisions, and the measurable outcomes.

• Tailor your resume: Emphasize your 5+ years of experience in product design, specifically mentioning B2B SaaS, enterprise platforms, design systems, AI/ML design, and strategic initiative shaping. Use keywords from the job description.

• Prepare your presentation: Practice walking through your portfolio, focusing on storytelling, strategic impact, and your collaborative approach. Be ready to discuss your process and rationale in detail.

• Research Squiz: Understand their mission, products (especially the DXP and AI initiatives), and company culture. Be prepared to articulate why you are a good fit for their values and strategic direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, especially regarding salary and specific interview stages, should be verified directly with the hiring organization during the application process.