Senior Content Designer (m/f/d)

📍 Job Overview

Job Title: Senior Content Designer (m/f/d)

Company: AutoScout24

Location: Berlin (Germany), Munich (Germany)

Job Type: Full-time

Category: Product Design / Content Strategy

Date Posted: 2026-08-27

Experience Level: 5-10 years

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• Lead Content Design for complex B2B customer experiences within the Dealer ecosystem.

• Shape customer-centered product journeys from initial problem framing through delivery and iteration.

• Develop and evaluate clear, precise, accessible, and inclusive language for digital products, including AI-powered and language-based interactions.

• Drive the scaling of Content Design expertise through AI integration, tools, standards, and guidelines.

📝 Enhancement Note: This role is positioned within the Product Design team, indicating a strong focus on user-centric product development. The emphasis on B2B Dealer experiences and AI-powered interactions suggests a need for strategic content thinking that bridges complex business needs with intuitive user interfaces.

📈 Primary Responsibilities

• Collaborate closely with Product Designers, Researchers, Product Managers, and Engineers to define and refine customer experiences.

• Take ownership of Content Design for intricate journeys across the Dealer ecosystem, ensuring seamless connections between multiple teams and product areas.

• Contribute to the development of AI-powered and language-based Dealer experiences, exploring and evaluating the synergy between language, interaction design, and AI behavior.

• Apply expertise in language, information architecture, content strategy, and interaction design to translate complex customer and business challenges into intuitive user experiences.

• Leverage user research and data analysis to formulate recommendations, assess outcomes, and influence product decisions, fostering alignment among teams and stakeholders.

• Develop and implement strategies to scale Content Design capabilities, including the adoption of AI tools, establishment of patterns, and creation of guidelines that empower teams to manage routine content needs independently.

• Partner with B2B Marketing to ensure alignment between product and marketing narratives, contributing Content Design insights to product naming, terminology, and in-product communication strategies.

📝 Enhancement Note: The responsibilities highlight a senior-level individual contributor role with significant leadership in shaping product content strategy and execution. The expectation to "scale Content Design expertise" suggests a mandate for process improvement and thought leadership within the team.

🎓 Skills & Qualifications

Education: Not specified, but equivalent practical experience is expected for a senior role.

Experience: Significant experience in Content Design, UX Writing, or a similar product content role, with a proven track record of working on complex digital products and customer journeys.

Required Skills:

• Demonstrated expertise in Content Design, UX Writing, or a related product content discipline.

• Proven ability to create and evaluate clear, precise, accessible, and inclusive language for digital products.

• Strong understanding of information architecture, content strategy, and interaction design principles.

• Experience working with complex user journeys and across multiple teams and stakeholders.

• Proficiency in using research and data to inform content decisions, challenge assumptions, and evaluate outcomes.

• Familiarity with AI's impact on product experiences and Content Design, including practical application and evaluation of AI-powered interactions.

• Excellent written and spoken English skills (C2 level or equivalent).

• Confident communication skills in German, French, or Italian. Preferred Skills:

• Experience within a B2B product environment, particularly in the automotive or marketplace sectors.

• Familiarity with generative AI tools and their application in content creation and user interaction.

• Experience in defining product terminology and naming conventions.

• Ability to influence product strategy and roadmap through content design expertise.

• Experience in establishing and maintaining content style guides and design patterns.

📝 Enhancement Note: The language proficiency requirement (German, French, or Italian) is crucial and should be clearly communicated. The emphasis on AI and generative experiences suggests a forward-thinking approach to content, requiring candidates to be adaptable and innovative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of complex digital product experiences designed, with a focus on user journeys and cross-functional collaboration.

• Demonstrate proficiency in applying information architecture, content strategy, and interaction design to solve user problems.

• Include case studies that highlight how research and data were used to inform content decisions and measure impact.

• Present examples of clear, concise, accessible, and inclusive language, with particular attention to AI-generated content or interactions if applicable.

• Illustrate experience in working with cross-functional teams (Product Design, Research, Product Management, Engineering) and managing stakeholder expectations. Process Documentation:

• Evidence of contributions to establishing or improving content design processes, standards, or guidelines.

• Examples of how content strategy was developed and implemented for specific product features or journeys.

• Documentation of how content performance was measured and iterated upon based on user feedback and data.

📝 Enhancement Note: For a Senior Content Designer, the portfolio should not only showcase finished work but also the strategic thinking and process behind it. Emphasis should be placed on how the candidate influenced product direction and solved complex problems through content.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Content Designers in major German cities like Berlin and Munich, with 5-10 years of experience, a competitive salary range would typically fall between €70,000 - €95,000 annually. This estimate considers the company's position in the tech/automotive marketplace industry and the senior nature of the role.

Benefits:

• Participation in an international community with over 50 nationalities represented.

• Access to growth opportunities and career development programs.

• Comprehensive training and support to foster skill development and professional growth.

• Hybrid work setup allowing for a balance between in-office collaboration and remote flexibility.

• Opportunities to work with cutting-edge technologies, including AI in product experiences.

Working Hours: Approximately 40 hours per week, with a hybrid work model requiring 2 days per week in the office.

📝 Enhancement Note: Salary is an estimate based on typical compensation for senior-level design roles in Germany. Actual compensation may vary based on specific experience, qualifications, and negotiation. The provided benefits align with general tech industry offerings and the company's stated culture of growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Marketplace / Automotive Technology. AutoScout24 is a leading digital marketplace for vehicles in Europe, indicating a dynamic, tech-driven environment focused on innovation and customer experience.

Company Size: Part of the AutoScout24 Group, which is a significant player in its market, suggesting a mid-to-large size organization with established processes but also room for agility.

Founded: AutoScout24 was founded in 2000, providing a history of market leadership and evolution within the digital automotive space.

Team Structure:

• The Content Designer is part of the Product Design team, working closely with Product Designers, Researchers, Product Managers, and Engineers.

• The B2B team focuses specifically on the experience for Dealer customers, implying a strategic importance of this segment for AutoScout24.

• Collaboration is expected to be cross-functional, with a need to align with B2B Marketing on product and marketing narratives. Methodology:

• Customer-centered experience design is a core methodology, emphasizing user needs and data-driven decision-making.

• The role involves problem framing, iteration, and evaluation, suggesting an agile and iterative product development approach.

• Integration of AI and language-based interactions points to a forward-looking methodology focused on leveraging new technologies to enhance user experience.

Company Website: https://www.autoscout24.com/

📝 Enhancement Note: The company's focus on being a leading digital marketplace suggests a data-informed and customer-centric culture. The B2B focus for this role implies a need to understand business objectives and dealer-specific needs.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Content Designer role, indicating a high level of autonomy, strategic input, and responsibility. It signifies a career stage where individuals are expected to lead complex projects, mentor others, and influence team processes and product direction.

Reporting Structure: While not explicitly stated, Senior Content Designers typically report to a Head of Design, Design Lead, or Product Lead. The role involves extensive collaboration with Product Managers and Engineering leads.

Operations Impact: The Content Designer's impact is directly tied to shaping the user experience for AutoScout24's B2B Dealer customers. This includes improving user efficiency, satisfaction, and potentially driving adoption of new features and AI-powered tools, which indirectly impacts revenue and market position.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-powered experiences, generative AI content, and complex B2B user journeys.

• Leadership Potential: Opportunity to mentor junior designers, lead content strategy initiatives for major product areas, and contribute to scaling content design practices across the organization.

• Cross-functional Exposure: Gain deeper understanding of product management, engineering workflows, and B2B marketing strategies.

• Industry Expertise: Become a recognized expert in content design for the automotive marketplace sector.

📝 Enhancement Note: The "Senior" title implies leadership responsibilities beyond individual contribution, including potential mentorship and strategic input into the design team's direction and processes.

🌐 Work Environment

Office Type: Hybrid work model, requiring a presence in the office two days per week. This suggests a structured approach to in-person collaboration and team building.

Office Location(s): Berlin and Munich, Germany. These are major tech hubs offering vibrant professional communities and excellent infrastructure.

Workspace Context:

• Collaborative environment where designers work closely with Product Designers, Researchers, Product Managers, and Engineers.

• Access to modern design tools and technologies, including those related to AI and language-based interactions.

• Opportunities for knowledge sharing and idea exchange within the Product Design team and broader cross-functional groups.

• A dynamic workplace culture that encourages innovation and continuous improvement.

Work Schedule: Standard full-time working hours, likely around 40 hours per week, with flexibility offered through the hybrid model.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, indicating a blend of structured collaboration and individual focused work. Candidates should be comfortable with this arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience.

• Portfolio Presentation: A key stage where candidates present their work, demonstrating their approach to Content Design, problem-solving, and impact. Expect to discuss case studies in detail.

• Cross-functional Interviews: Discussions with Product Designers, Product Managers, and potentially Engineers to evaluate collaboration skills and understanding of product development lifecycles.

• Hiring Manager Interview: Final discussion focusing on role fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Showcase B2B Complexity: Highlight projects involving intricate user journeys and complex business requirements, particularly those related to dealer ecosystems if possible.

• Demonstrate AI Understanding: Include examples or thought processes around AI-powered interactions or generative AI applications in content.

• Quantify Impact: Use data and metrics to demonstrate the success of your content design solutions, such as improvements in user engagement, task completion rates, or clarity of communication.

• Articulate Process: Clearly explain your methodology, from problem framing and research to content strategy, execution, and iteration.

• Highlight Collaboration: Showcase how you've worked effectively with diverse teams and managed stakeholder feedback.

• Language Proficiency: Be prepared to discuss your proficiency in German, French, or Italian and how it benefits your work.

Challenge Preparation:

• Be ready for a potential design challenge or case study focused on a specific B2B scenario or AI-driven interaction.

• Practice articulating your thought process, design decisions, and the rationale behind your content choices.

• Prepare to discuss trade-offs and how you would prioritize content efforts within a given product context.

📝 Enhancement Note: The portfolio review is critical for this role. Candidates should prepare to deep dive into specific projects, explaining their strategic contribution and the measurable outcomes of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Content Design/UX Writing Tools: Figma, Sketch, Adobe XD (for prototyping and collaboration), Content Management Systems (CMS), potentially specialized UX writing tools.

• Collaboration Platforms: Slack, Microsoft Teams, Confluence, Jira.

• Design Systems: Familiarity with using and contributing to design systems and style guides.

Analytics & Reporting:

• Analytics Platforms: Google Analytics, Adobe Analytics, Mixpanel, Amplitude (for understanding user behavior and content performance).

• User Research Tools: UserTesting.com, Hotjar, SurveyMonkey, Qualtrics.

CRM & Automation:

• While not a primary focus, familiarity with CRM systems (e.g., Salesforce) or marketing automation platforms may be beneficial for understanding the B2B context and marketing alignment.

📝 Enhancement Note: While specific tools aren't listed, the role implies proficiency in standard design and collaboration software. A strong understanding of analytics and user research tools is essential for data-informed decision-making.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep focus on understanding and serving the needs of AutoScout24's customers, particularly dealers.

• Innovation: Driving forward with new technologies like AI and continuously seeking better ways to serve users.

• Collaboration: Working effectively across diverse teams and disciplines to achieve shared goals.

• Excellence: Striving for high-quality, clear, precise, and inclusive content and experiences.

• Growth Mindset: Embracing learning, development, and continuous improvement, both individually and as a team.

Collaboration Style:

• Highly collaborative, working closely with Product Design, Research, Product Management, and Engineering.

• Emphasis on clear communication, constructive feedback, and building consensus among stakeholders.

• Openness to exploring new ideas and challenging assumptions through data and user insights.

• Integration with B2B Marketing to ensure cohesive messaging across product and promotional channels.

📝 Enhancement Note: The company's emphasis on an "international community" and "culture of growth" suggests an inclusive and forward-thinking environment that values diverse perspectives and continuous learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: Managing intricate B2B user journeys and ensuring consistency across multiple product areas and teams.

• AI Integration: Staying ahead of the curve in applying AI to content design and shaping AI-powered user experiences effectively and ethically.

• Scaling Expertise: Developing and implementing strategies to scale Content Design capabilities and empower other teams.

• Stakeholder Alignment: Gaining buy-in and influencing decisions across various departments with potentially competing priorities.

• Language Nuances: Ensuring clarity and precision in multiple languages, especially for complex technical or business concepts.

Learning & Development Opportunities:

• AI & Generative Content: Deep dive into the practical applications of AI in product design and content strategy.

• B2B Product Strategy: Gain in-depth knowledge of the automotive marketplace B2B landscape and dealer needs.

• Cross-functional Leadership: Develop skills in influencing and leading initiatives across product, engineering, and marketing.

• Mentorship: Opportunities to mentor junior designers and contribute to the growth of the content design discipline within AutoScout24.

📝 Enhancement Note: The challenges presented are typical for a senior role in a rapidly evolving tech company, offering significant opportunities for professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex B2B user journey you've designed content for. What were the key challenges, and how did you address them?" (Focus on problem framing, strategy, and collaboration)

• "How do you approach integrating AI into content design, both for your own practice and for shaping AI-powered user experiences?" (Demonstrate understanding of AI's impact and practical application)

• "How do you ensure content is clear, precise, accessible, and inclusive across different languages and user groups?" (Highlight writing craft and awareness of diverse user needs)

• "How do you balance user needs with business objectives in your content design work?" (Show strategic thinking and ability to align with business goals) Company & Culture Questions:

• "What interests you about AutoScout24 and our B2B Dealer ecosystem?" (Research the company and its market position)

• "How do you see content design contributing to the success of a digital marketplace like AutoScout24?" (Connect your skills to the company's mission)

• "Describe your experience working in a hybrid environment and collaborating with remote and in-office colleagues." (Assess adaptability and collaboration style) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by case study or by skill area. For each project, clearly articulate the problem, your role, your process, the solutions you implemented, and the measurable impact.

• Focus on Seniority: Emphasize strategic thinking, leadership, and influence rather than just execution. Discuss how you shaped strategy, mentored others, or improved processes.

• AI & B2B Relevance: Tailor your examples to highlight your experience with complex B2B scenarios and any exposure to AI or language-based interactions.

• Language Skills: Be prepared to discuss how your proficiency in German, French, or Italian enhances your ability to serve specific markets or customer segments.

• Q&A Readiness: Anticipate questions about your decision-making process, how you handle feedback, and your approach to ambiguity.

📝 Enhancement Note: The interview process will likely assess not only your content design skills but also your strategic thinking, leadership potential, and ability to navigate complex organizational dynamics.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the AutoScout24 careers portal.

• Portfolio Customization: Curate your portfolio to highlight projects that demonstrate experience with complex B2B digital products, AI-powered interactions, and cross-functional collaboration. Emphasize case studies that showcase your strategic thinking and measurable impact.

• Resume Optimization: Ensure your resume clearly outlines your years of experience in Content Design/UX Writing, specific achievements, and proficiency in required languages (English, and German/French/Italian). Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, approach to problem-solving, and how you leverage data and research. Prepare to discuss your experience with AI and complex user journeys.

• Company Research: Familiarize yourself with AutoScout24's business, its B2B offerings for dealers, and its company culture. Understand their market position and recent developments.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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