Digital Web Designer

📍 Job Overview

Job Title: Digital Web Designer

Company: We Are RALLY

Location: Los Angeles, CA; San Francisco, CA; Seattle, WA

Job Type: Full-Time, Salaried

Category: Design & Technology

Date Posted: September 01, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the end-to-end web design process, from initial concept and wireframing through visual design, prototyping, and developer handoff.

• Craft compelling and accessible digital experiences for organizations focused on critical social and political issues.

• Collaborate with cross-functional teams including strategists, communicators, developers, and project managers to bring client visions to life.

• Develop and maintain organized, scalable design systems within Figma, leveraging components, Auto Layout, and variables.

• Ensure all designs adhere to web accessibility best practices (WCAG) and consider foundational SEO principles.

📝 Enhancement Note: This role is specifically tailored for a designer who understands the nuances of the web, bridging the gap between creative vision and technical feasibility. The focus on social and political issues suggests a need for design that is not only aesthetically pleasing but also clear, impactful, and user-centric for a diverse audience.

📈 Primary Responsibilities

• Design thoughtful, visually compelling websites that translate client brands, strategies, and content into clear, engaging digital experiences, applying strong fundamentals in layout, typography, color, hierarchy, and visual accessibility.

• Create website designs from early visual exploration through high-fidelity execution, including page designs, wireframes, prototypes, and supporting web graphics.

• Build organized, scalable Figma files using components, Auto Layout, variables, shared styles, and reusable design systems.

• Create prototypes and interaction examples that clearly communicate functionality, responsive behavior, transitions, and web animation to clients and development teams.

• Prepare clear developer handoffs and collaborate with developers through implementation, including quality assurance across devices and screen sizes to ensure the final website reflects design intent.

• Contribute to website architecture and UX through sitemaps, navigation systems, wireframes, user flows, information hierarchy, and common interaction patterns.

• Design responsive experiences with a working understanding of HTML, CSS, browser behavior, breakpoints, flexible layouts, and common website integrations, collaborating with developers to ensure designs are achievable and scalable.

• Apply web accessibility best practices and WCAG principles across visual design, content hierarchy, interactions, forms, focus states, and other interface decisions.

• Bring a foundational understanding of SEO, including metadata, semantic content structure, heading hierarchy, image alt text, internal linking, and how search engines crawl and interpret websites.

• Present design concepts and recommendations to clients with confidence, clearly and persuasively articulating the thinking behind design decisions and responding thoughtfully to feedback.

• Collaborate closely with strategists, communicators, project managers, designers, developers, and other interdisciplinary team members throughout the design and development process.

• Own and manage your workflow across multiple concurrent projects, communicating proactively about progress, timing, questions, and blockers while balancing project timelines, budgets, and scopes.

• Contribute to ongoing design and content updates for RALLY’s website as part of internal creative initiatives.

• Stay current on evolving web design, UX, accessibility, and technology practices while contributing ideas and improvements to RALLY’s creative processes and tools.

📝 Enhancement Note: The responsibilities highlight a full-stack design role encompassing UX, UI, and a strong understanding of web development principles without requiring coding proficiency. The emphasis on client interaction, project management, and internal contributions indicates a need for a proactive and collaborative individual.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, Interaction Design, or a related field is typically expected for this level of experience, or equivalent practical experience.

Experience: 3–5 years of professional experience in web, digital, UI, or interactive design.

Required Skills:

• Advanced proficiency in Figma, including Auto Layout, components, variables, prototyping, design systems, and developer handoff.

• Strong understanding of responsive web design and working knowledge of HTML and CSS concepts, including layout systems, breakpoints, browser behavior, and common web interactions.

• Strong understanding of UX fundamentals, including website architecture, sitemaps, navigation, wireframes, user flows, and information hierarchy.

• Working knowledge of web accessibility and WCAG principles.

• Foundational knowledge of SEO and how website structure and design affect search discoverability.

• Strong communication and presentation skills, including the ability to articulate design decisions and navigate internal and client feedback professionally.

• Excellent organizational and time-management skills, with the ability to manage work across concurrent projects, collaborate effectively on interdisciplinary teams, and work within established timelines, budgets, and scopes.

• A proactive, detail-oriented, solutions-focused approach with curiosity about design, technology, and mission-driven work. Preferred Skills:

• Experience with CMS and website-building platforms such as WordPress, Webflow, Framer, Squarespace, or similar tools, including an understanding of how CMS structures can influence website design.

• Experience with motion design, web animation, analytics, conversion optimization, performance, or technical SEO.

• Experience working in an agency, client-service, nonprofit, advocacy, or social-impact environment.

• Curiosity and openness to exploring AI tools and new capabilities for workflow enhancement.

📝 Enhancement Note: The required skills emphasize practical, hands-on experience with industry-standard design tools and a deep understanding of web design principles, user experience, and accessibility. The preferred skills point towards a candidate who can bring additional value in specific areas like CMS implementation or advanced digital marketing concepts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating polished website design, showcasing a range of projects that highlight visual fundamentals, responsive thinking, and meticulous attention to detail.

• Case studies or project examples that clearly articulate the design process, from initial problem definition and user research (if applicable) to wireframing, visual design, prototyping, and final execution.

• Examples of organized and scalable Figma files, demonstrating the use of components, Auto Layout, variables, and design systems.

• Prototypes or interaction examples that clearly communicate functionality, responsive behavior, transitions, and web animation.

• Demonstrations of how accessibility (WCAG) and SEO considerations were integrated into the design process. Process Documentation:

• Visualizations of website architecture, sitemaps, navigation systems, user flows, and information hierarchy.

• Wireframes and wireframe iterations that show the evolution of layout and functionality.

• High-fidelity mockups and visual designs for various screen sizes and breakpoints.

• Developer handoff documentation or examples, demonstrating clear communication of design specifications.

• Prototypes showcasing interactive elements and user flows.

📝 Enhancement Note: The portfolio is critical for this role. It should not only showcase aesthetic capabilities but also a systematic approach to design, problem-solving, and collaboration. The ability to demonstrate a well-documented design process, especially within Figma and with a focus on responsive and accessible design, will be key.

💵 Compensation & Benefits

Salary Range: $80,000 - $90,000 USD per year.

Benefits:

• Competitive salary.

• Flexible time off policy.

• Two months each year of remote work flexibility (July and December).

• Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day.

• One week of paid time off between Christmas and New Year’s Day.

• One-month paid sabbatical after seven years at RALLY.

• 401(k) plan.

• Generous health, dental, and vision benefits.

• Transportation stipend.

• Technology stipend.

Working Hours: Standard full-time hours, with flexibility. The company operates on a hybrid model, requiring two days per week in the office.

📝 Enhancement Note: The salary range provided is for the specified locations (Los Angeles, San Francisco, Seattle), which are high cost-of-living areas, making this range competitive for a mid-level designer. The comprehensive benefits package emphasizes work-life balance and employee well-being, aligning with the company's mission-driven approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, Public Relations, Consulting, specifically serving organizations focused on social and political issues. RALLY operates within a unique niche, blending creative agency services with a mission to drive positive social change.

Company Size: RALLY is a medium-sized organization, likely employing between 50-200 individuals, fostering a collaborative and close-knit environment.

Founded: While the founding date isn't provided, the company's focus on social and political issues suggests a mature and established presence in its field.

Team Structure:

• The design team is likely composed of various specialists, including web designers, visual designers, and potentially UX researchers.

• Designers typically collaborate closely with project managers, strategists, communicators, and front-end developers.

• Reporting structure will likely involve a Design Lead or Creative Director, with opportunities for direct client interaction. Methodology:

• RALLY likely employs a client-centric, project-based methodology, emphasizing strategic thinking, creative execution, and measurable impact.

• Design processes are integrated with client strategy, ensuring that digital experiences align with broader campaign goals.

• Emphasis on collaboration, iterative design, and agile development practices to meet client needs and project timelines.

Company Website: https://wearerally.com/

📝 Enhancement Note: RALLY's focus on mission-driven clients means that designers will work on impactful projects. The culture likely values creativity, strategic thinking, collaboration, and a commitment to social good. The hybrid work model suggests a balance between in-person collaboration and individual flexibility.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Designer role (3-5 years of experience), focusing on executing design projects with a degree of autonomy. It's a crucial stepping stone for designers looking to deepen their expertise in web design, UX, and client-facing responsibilities.

Reporting Structure: The Web Designer will likely report to a Design Lead or Creative Director. They will work closely with project managers to balance timelines and scopes and collaborate directly with strategists, communicators, and developers on project teams.

Operations Impact: The Web Designer's work directly impacts the success of client campaigns by creating engaging, effective, and accessible digital platforms. Their designs translate complex messages into clear user experiences, influencing public perception, driving action, and achieving client objectives. Strong design can lead to increased engagement, better conversion rates, and enhanced brand credibility for mission-driven organizations.

Growth Opportunities:

• Skill Advancement: Deepen expertise in advanced Figma features, design systems, web accessibility standards, and potentially explore specialized areas like motion design, animation, or technical SEO.

• Project Leadership: Take on more complex projects, lead design efforts on specific client engagements, and mentor junior designers as the team grows.

• Client Interaction: Develop stronger client-facing skills, presenting work, gathering feedback, and contributing to strategic design discussions.

• Internal Contribution: Contribute to RALLY’s own website design and internal creative initiatives, potentially leading to broader creative strategy involvement.

📝 Enhancement Note: This role offers a clear path for growth within a specialized agency environment. The emphasis on client work and cross-functional collaboration provides opportunities to develop both technical design skills and crucial soft skills for career advancement in the agency or design world.

🌐 Work Environment

Office Type: Hybrid workplace with designated office days for in-person collaboration. This suggests a blend of structured team interaction and individual work flexibility.

Office Location(s): Los Angeles, CA; San Francisco, CA; Seattle, WA. These are major metropolitan hubs with strong creative and tech industries.

Workspace Context:

• The office environment is likely designed to foster collaboration, with open-plan areas, meeting rooms, and potentially dedicated creative spaces.

• Access to necessary design software and hardware will be provided.

• The hybrid model means designers will balance focused work at home with collaborative sessions and team building in the office.

• Opportunities to interact with a diverse range of professionals across strategy, communication, and development.

Work Schedule: Standard full-time, with a hybrid arrangement requiring approximately two days per week in the office. This allows for focused work and deep design tasks, balanced with team synergy and spontaneous collaboration.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring adaptability. The choice of major West Coast cities indicates a vibrant professional setting with access to talent and industry events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Review & Interview: A deeper dive into your portfolio, discussing specific projects, your design process, problem-solving approaches, and how you handle feedback. This stage will likely involve technical questions about Figma, responsive design, accessibility, and UX.

• Skills Assessment/Design Challenge: You may be asked to complete a small design exercise or a more involved case study to evaluate your design thinking, problem-solving skills, and ability to apply concepts discussed.

• Team/Culture Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and alignment with RALLY's mission-driven culture.

• Final Interview: Potentially with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best demonstrate the required skills (Figma proficiency, responsive design, UX fundamentals, accessibility, visual design).

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges you faced, and the impact of your design. Use visuals effectively.

• Highlight Process: Showcase wireframes, user flows, prototypes, and your Figma file structure to demonstrate your systematic approach.

• Explain Decisions: Be prepared to clearly articulate why you made specific design choices, linking them back to project goals, user needs, and best practices.

• Demonstrate Collaboration: If possible, include examples of how you collaborated with developers, strategists, or clients.

• Address Accessibility: Explicitly point out how you incorporated accessibility (WCAG) into your designs.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Focus on Process: Even if time is limited, demonstrate your design thinking process. Sketching, outlining, and explaining your rationale are key.

• Prioritize: Identify the most critical aspects of the challenge and focus your efforts there.

• Be Realistic: Design within the scope of what can be achieved within the given timeframe.

• Presentation: Practice presenting your solution concisely and clearly, highlighting your key decisions and the reasoning behind them.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio and your ability to articulate your design process and rationale. Expect questions that probe your understanding of web fundamentals, accessibility, and your collaboration style.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a core requirement. This includes mastery of components, Auto Layout, variables, prototyping, design systems, and collaboration features.

• Adobe Creative Suite: While Figma is primary, familiarity with Photoshop, Illustrator, and potentially After Effects (for motion design) is often beneficial.

Analytics & Reporting:

• Familiarity with web analytics platforms (e.g., Google Analytics) is preferred, especially for understanding user behavior and conversion optimization.

• Understanding of how design impacts SEO performance is also valuable. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how websites integrate with CMS platforms and potentially CRM systems for lead generation would be advantageous. CMS & Website Builders (Preferred):

• WordPress

• Webflow

• Framer

• Squarespace

📝 Enhancement Note: Figma proficiency is non-negotiable. The preferred tools indicate a desire for candidates who can contribute beyond pure visual design, understanding the broader ecosystem of web development and content management.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong commitment to creating meaningful digital experiences that drive positive social and political change for clients.

• Collaboration: A high value placed on teamwork, open communication, and cross-functional partnership across disciplines.

• Excellence & Craftsmanship: A dedication to high-quality design, attention to detail, and continuous improvement in design execution.

• Curiosity & Learning: An ongoing desire to explore new design trends, technologies (including AI), and best practices to enhance workflows and outcomes.

• User-Centricity: A focus on designing for the end-user, ensuring accessibility, usability, and engaging experiences.

Collaboration Style:

• Integrated Teams: Designers work closely with strategists, communicators, project managers, and developers as integral members of project teams.

• Feedback-Oriented: A culture that encourages constructive feedback and iterative design processes.

• Transparent Communication: Proactive communication about project status, challenges, and solutions.

• Mission Alignment: A shared passion for the work RALLY's clients are doing, fostering a sense of purpose and collective effort.

📝 Enhancement Note: The culture at RALLY is likely to be fast-paced, mission-focused, and highly collaborative. Candidates should demonstrate a genuine interest in social impact and an ability to thrive in a team environment where diverse perspectives are valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Managing workflow and deadlines across several concurrent client projects requires strong organizational and prioritization skills.

• Client Feedback & Revisions: Navigating client feedback, which can sometimes be subjective or conflicting, while advocating for design best practices.

• Translating Complex Ideas: Designing clear and effective digital experiences for clients with complex missions or technical information.

• Staying Current: Keeping pace with rapidly evolving web design trends, technologies, and accessibility standards.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in areas like advanced Figma techniques, design systems, accessibility audits, or UX research.

• Cross-Functional Learning: Gaining exposure to strategy, communications, and development processes through close collaboration.

• Industry Exposure: Potentially attending conferences or workshops related to web design, UX, and digital marketing.

• Mentorship: Learning from senior designers and creative leads within the organization.

📝 Enhancement Note: This role offers significant opportunities for professional development within a niche agency. The challenges are typical of agency life but are framed as opportunities for growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex website design project you led from concept to completion. What were the key challenges, and how did you overcome them?" (Focus on process, problem-solving, and outcomes.)

• "How do you approach designing for accessibility (WCAG)? Can you walk us through an example in your portfolio where you implemented accessibility principles?" (Demonstrate understanding and practical application.)

• "How do you balance creative vision with technical constraints and client feedback?" (Showcase your ability to be adaptable yet principled.)

• "Imagine you're designing a website for a non-profit advocating for climate action. What are the key design considerations you would prioritize, and why?" (Assess strategic thinking and understanding of mission-driven design.) Company & Culture Questions:

• "What interests you about RALLY's mission and the types of clients we serve?" (Show enthusiasm for social impact.)

• "Describe your ideal collaborative environment. How do you prefer to work with developers, strategists, and project managers?" (Align with RALLY's collaborative culture.)

• "How do you stay updated on the latest web design trends and technologies?" (Demonstrate a commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with an overview of RALLY and the role, then diving into 2-3 key portfolio pieces.

• Storytelling: For each project, clearly outline the client's challenge, your specific role and contributions, your design process (wireframes, prototypes, Figma components), key decisions and rationale, and the final impact or results.

• Visuals: Use high-quality mockups and interactive prototypes. Show your Figma file structure if relevant.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of each project.

• Engagement: Be prepared to answer questions about your work, your process, and your design philosophy. Ask thoughtful questions about RALLY's work and team.

📝 Enhancement Note: Prepare to articulate your design decisions with confidence and to showcase your understanding of RALLY's mission. Your portfolio is your primary tool; ensure it's polished, well-explained, and directly addresses the requirements of the role.

📌 Application Steps

To apply for this Digital Web Designer position:

• Submit your application through the provided link on the RIPPling ATS.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your proficiency in Figma, responsive design, UX fundamentals, and accessibility. Select 3-5 strong examples that align with RALLY's mission-driven work.

• Resume Optimization: Update your resume to clearly articulate your 3-5 years of experience, emphasizing achievements related to web design, UI/UX, Figma mastery, and collaboration. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy and behavioral questions. Prepare questions to ask the interviewers about the role, team, and company culture.

• Company Research: Thoroughly research We Are RALLY, understanding their mission, client base, and recent projects. Be ready to discuss why their work resonates with you and how your skills can contribute to their impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.