Video Content Designer

📍 Job Overview

Job Title: Video Content Designer

Company: Zafin

Location: Chennai, India

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-01

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the creation of high-impact, fast-turn video content and motion graphics to support product marketing, customer marketing, campaigns, social media, events, and sales enablement initiatives.

• Specialize in repurposing long-form content (webinars, interviews) into engaging short-form assets for various digital channels, enhancing content reach and value.

• Develop and maintain a library of reusable video templates, including intros, outros, lower thirds, and quote cards, to streamline recurring production requests and ensure brand consistency.

• Collaborate closely with cross-functional marketing teams to translate briefs and messaging into compelling visual video assets that resonate with target audiences.

• Ensure all produced video content adheres to Zafin's brand guidelines, technical specifications, and is optimized for distribution across platforms like LinkedIn, YouTube, web, and internal channels.

📝 Enhancement Note: This role is positioned within the marketing and creative function, with a strong emphasis on content creation and optimization for B2B technology. The "Video Content Designer" title and responsibilities suggest a hybrid role blending video editing, motion graphics, and graphic design, with a focus on efficiency and brand adherence in a fast-paced environment. The AI-derived experience level of 5-10 years aligns with the 6-8 years explicitly stated, indicating a mid to senior-level creative professional.

📈 Primary Responsibilities

• Transform long-form content such as interviews, webinars, and event recordings into concise, impactful short-form video clips suitable for LinkedIn, web, email campaigns, and sales enablement materials.

• Design and execute social-first and campaign-specific video content, including teasers, product spotlights, customer testimonials, event highlights, and sales enablement narratives.

• Produce dynamic motion graphics and supporting visual elements, such as animated text overlays, lower thirds, engaging captions, seamless transitions, stylized icon treatments, and professional title/end cards.

• Architect and manage a library of reusable video templates for consistent branding and efficient production of recurring formats like intros, outros, captions, quote cards, product explainers, and social media video posts.

• Partner with Product Marketing, Customer Marketing, Demand Generation, Communications, and Brand teams to interpret creative briefs and strategic messaging, translating them into visually compelling video assets.

• Prepare and export final video files, ensuring adherence to precise technical specifications and formatting requirements for diverse platforms including LinkedIn, YouTube, company website, HubSpot, presentations, events, and internal communication channels.

• Maintain meticulous organization of project files, master templates, working assets, and final exports to facilitate efficient workflow and asset retrieval.

• Provide essential support to the Video Producer by repurposing longer-form video content into supplementary short-form assets, maximizing content utility.

• Proactively identify and propose opportunities to amplify the value of existing footage, campaign materials, event recordings, and product demonstrations through creative video extensions.

• Contribute to enhancing the overall speed, consistency, and quality of Zafin's video and motion asset production pipeline.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and process efficiency. The emphasis on repurposing content and building templates indicates a focus on maximizing content ROI and supporting marketing velocity. The need to work with multiple marketing functions underscores the collaborative nature of this role within a GTM strategy.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Film Production, Digital Media, Marketing, or a related creative field is typically expected for roles requiring this level of experience and skill. Equivalent practical experience may also be considered.

Experience: 6–8 years of demonstrated experience in video editing, motion graphics design, graphic design, content design, digital marketing, or a closely related creative discipline. This experience should include working within fast-turnaround, high-volume content environments such as social media, campaign production, agency work, B2B marketing, or digital content creation.

Required Skills:

• Video Editing Proficiency: Expert-level skills in video editing software, primarily Adobe Premiere Pro, for assembling footage, pacing narratives, and integrating graphics.

• Motion Graphics Expertise: Advanced capabilities in Adobe After Effects for creating animated text, dynamic graphics, transitions, and visual effects.

• Graphic Design Fundamentals: Strong command of graphic design principles, including layout, typography, color theory, and visual hierarchy, applied through software like Adobe Illustrator, Photoshop, Figma, or Canva.

• Content Design Acumen: Ability to translate marketing briefs and messaging into clear, concise, and visually compelling video content suitable for diverse audiences and platforms.

• Template Development: Skill in creating and managing reusable video templates to streamline production workflows and ensure brand consistency across various assets.

• Platform Optimization: Understanding of best practices and technical specifications for video content across major digital platforms (e.g., LinkedIn, YouTube, web).

• Brand Adherence: Meticulous attention to detail in maintaining brand consistency, visual identity, and formatting standards across all creative outputs.

• Feedback Management: Capacity to receive and incorporate constructive feedback from stakeholders, managing revisions efficiently across multiple concurrent projects.

• B2B/SaaS Context: Experience or aptitude for understanding and communicating complex B2B, fintech, SaaS, or enterprise technology concepts through visual storytelling.

Preferred Skills:

• 3D Animation: Familiarity with 3D animation software for enhanced visual storytelling.

• Video Production Support: Experience assisting with or contributing to broader video production processes beyond editing and graphics.

• Descript or Similar: Proficiency with AI-powered transcription and editing tools like Descript for efficient repurposing of audio/video content.

• Figma/Canva Proficiency: Experience with collaborative design tools like Figma or user-friendly platforms like Canva for rapid asset creation and template sharing.

• Industry Experience: Previous work within the fintech, SaaS, banking, AI, or enterprise technology sectors.

• Storyboarding: Ability to create storyboards for conceptualizing video content and motion graphics sequences.

📝 Enhancement Note: The required skills list is directly drawn from the "What We're Looking For" section, with an expansion on the application of those skills within a B2B marketing context. Preferred skills are inferred from the general nature of the role and the tools mentioned.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase of Short-Form Video: A dedicated section demonstrating expertise in transforming long-form content into engaging short-form clips for social media and campaign use. Highlight examples that show effective pacing, concise messaging, and strong visual appeal.

• Motion Graphics Reel: A compilation of motion graphics work, illustrating proficiency in creating animated text, lower thirds, transitions, and dynamic visual elements. Emphasize creativity, technical execution, and brand integration.

• Template Design Examples: Showcase examples of reusable video templates created for recurring formats (e.g., intros, quote cards, product teasers). Demonstrate how these templates maintain brand consistency and streamline production.

• Campaign Content Integration: Include examples of video assets created for specific marketing campaigns, showing an understanding of campaign objectives and how video supports broader marketing strategies.

• B2B/Tech Focus: If possible, include projects related to B2B, fintech, SaaS, or enterprise technology to demonstrate familiarity with the industry's communication style and content needs.

Process Documentation:

• Workflow Design & Optimization: Evidence of how you've approached streamlining video production workflows, including asset management, template utilization, and efficient editing processes.

• Collaboration & Brief Interpretation: Examples that show how you translate marketing briefs into visual concepts and manage feedback loops with stakeholders to refine video assets.

• Technical Specification Adherence: Demonstrations of your ability to produce final video files that meet precise formatting and technical requirements for various distribution channels, ensuring quality and compatibility.

📝 Enhancement Note: Portfolio requirements are inferred from the "Strong portfolio showing both video editing and graphic design work, including short-form video, social assets, motion graphics or campaign content" statement and the core responsibilities. The focus is on demonstrating the specific skills and outputs Zafin is seeking for this role.

💵 Compensation & Benefits

Salary Range: For a Video Content Designer with 6-8 years of experience in Chennai, India, the estimated annual salary range would typically fall between ₹8,00,000 to ₹15,00,000. This range accounts for the specified experience level, the demand for specialized creative skills in the B2B tech sector, and the cost of living in Chennai. The exact figure will depend on the candidate's specific skill set, portfolio strength, and negotiation.

Benefits:

• Competitive salaries commensurate with experience and market standards.

• Annual bonus potential, reflecting company and individual performance.

• Generous paid time off (PTO) to support work-life balance.

• Paid volunteering days, encouraging community engagement and corporate social responsibility.

• Comprehensive wellness benefits, likely including health insurance and well-being programs.

• Robust opportunities for professional growth and career advancement within Zafin's expanding teams.

Working Hours: The role is structured around a standard full-time work schedule, typically around 40 hours per week. While an on-site role, Zafin may offer some flexibility for managing workflow and project deadlines, common in creative roles, particularly when balancing multiple project timelines and stakeholder requests.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for similar roles in Chennai, India, considering the specified experience level and the AI-derived experience range. Benefits are directly extracted from the provided text. Working hours are inferred from the AI-derived "40" and the general expectation for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Zafin operates within the Artificial Intelligence (AI) platform and Financial Technology (Fintech) sectors, focusing on modernizing how regulated institutions design, govern, and deliver critical work. Their technology serves financial institutions, enabling them to manage product, pricing, offers, billing, and customer relationships more effectively, particularly in the context of AI adoption.

Company Size: Zafin is a mid-to-large enterprise, indicated by their global presence and partnerships with leading financial institutions. This size suggests a structured environment with established processes, but also potential for agility and impact in specific roles. For operations professionals, this means opportunities for process refinement within a larger framework, cross-functional collaboration, and potential for specialization.

Founded: Founded in 2005, Zafin has a history of evolving with the financial technology landscape, demonstrating stability and a forward-looking approach. This longevity suggests a mature company with established market presence and a commitment to innovation, particularly as they integrate AI into their offerings.

Team Structure:

• The Video Content Designer reports to the Senior Brand Creative Specialist, indicating a clear line of reporting within a broader creative or marketing team.

• This role likely collaborates closely with Product Marketing, Customer Marketing, Demand Generation, Communications, and Brand teams, highlighting a highly cross-functional operational structure.

• The team structure supports the creation and dissemination of marketing collateral, with a specialized focus on visual content production and optimization. Methodology:

• Data-Driven Content: Zafin's focus on AI and regulated institutions implies an approach that values data integrity, accuracy, and measurable outcomes in content creation.

• Agile Production: The need for "fast-turn video" and "reusable templates" suggests an agile methodology for content production, prioritizing speed and efficiency without sacrificing quality or brand consistency.

• Collaborative Innovation: Partnering with leading financial institutions and focusing on AI adoption points to a culture of collaborative problem-solving and continuous innovation in their product and marketing strategies.

Company Website: https://zafin.com/

📝 Enhancement Note: Company context is derived from the provided description of Zafin's business, products, and market position. The interpretation focuses on how these aspects influence the work environment and expectations for a creative role within the marketing function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level within the creative and marketing operations function. The 6-8 years of experience required, combined with responsibilities for template creation, process improvement, and cross-functional collaboration, indicates an individual contributor role with significant autonomy and impact on marketing output. It requires not just execution but also strategic thinking around content repurposing and efficiency.

Reporting Structure: The Video Content Designer reports directly to the Senior Brand Creative Specialist. This suggests a hierarchical structure within the creative team, with the Senior Specialist likely overseeing creative direction and the Designer executing specific visual content needs. This relationship allows for mentorship and guidance while empowering the Designer to own their production responsibilities.

Operations Impact: The Video Content Designer plays a crucial role in amplifying Zafin's brand messaging and product value proposition through engaging visual content. By creating optimized video assets for social media, campaigns, and sales enablement, this role directly contributes to lead generation, brand awareness, customer engagement, and sales effectiveness. The ability to efficiently repurpose content and build templates also impacts the marketing team's overall velocity and ROI from content investments.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of video production, such as advanced motion graphics, animated explainer videos, or AI-driven video editing tools.

• Creative Leadership: Potential to grow into a Senior Video Content Designer role, taking on more complex projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-Functional Expansion: Develop broader marketing skills by working closely with Product Marketing, Demand Generation, and Communications teams, potentially leading to roles in broader content strategy or digital marketing management.

• Technical Proficiency: Continuous learning and adoption of new video editing and motion graphics technologies, staying at the forefront of industry trends.

📝 Enhancement Note: Career growth analysis is based on the experience level, reporting structure, and the nature of responsibilities outlined. The focus is on how this role fits into a broader marketing and creative career path within a B2B tech company.

🌐 Work Environment

Office Type: Zafin operates with an on-site work arrangement in Chennai, India. This suggests a traditional office environment where in-person collaboration, team meetings, and access to company-provided resources are standard. The focus on a physical workspace often fosters a strong team culture and facilitates spontaneous interactions crucial for creative synergy.

Office Location(s): The primary office location is Chennai, India. Specific details about office amenities, accessibility, or proximity to public transport are not provided, but candidates can typically find this information on Zafin's careers page or during the interview process.

Workspace Context:

• Collaborative Hub: The on-site nature of the role encourages direct collaboration with team members, including the Senior Brand Creative Specialist and other marketing professionals, fostering a dynamic exchange of ideas and feedback.

• Tool Accessibility: Employees will have access to Zafin's standard creative software licenses (e.g., Adobe Creative Cloud, Figma) and hardware, ensuring they have the necessary tools for high-quality video and motion graphics production.

• Team Interaction: The office environment provides opportunities for regular team syncs, brainstorming sessions, and informal discussions, which are vital for creative alignment and problem-solving in video content development.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected, typical for an on-site role. While the core hours will likely be fixed, creative roles often involve some flexibility to meet project deadlines and manage urgent requests, particularly in a fast-turnaround environment.

📝 Enhancement Note: The work environment description is based on the "On-site" remote status and the general implications of an office-based role in a company like Zafin.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your application and resume, assessing your experience against the core requirements. A brief introductory call may follow to gauge basic fit and interest.

• Portfolio Review: A key stage will involve presenting your portfolio. Be prepared to walk through selected projects, explaining your role, creative process, technical choices, and the impact of your work. Focus on short-form video, motion graphics, and template design examples.

• Skills Assessment/Creative Challenge: You may be given a practical exercise or a creative brief to assess your skills in video editing, motion graphics, and graphic design under a time constraint. This could involve repurposing a piece of content or creating a short asset based on a prompt.

• Team/Manager Interviews: Interviews with the Senior Brand Creative Specialist and potentially other marketing team members will focus on your creative approach, collaboration style, problem-solving abilities, and understanding of B2B marketing. Behavioral questions related to feedback management and working in a fast-paced environment are probable.

• Final Interview: A final conversation, potentially with a marketing leader, to discuss your fit with Zafin's culture, long-term career aspirations, and overall alignment with the role's strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize short-form video repurposing, motion graphics, campaign content, and template design examples. Ensure your portfolio clearly showcases your versatility across video editing, motion graphics, and graphic design.

• Highlight Process & Impact: For each project, clearly articulate the brief, your creative process, the tools used, and the outcomes or impact achieved. Quantify results where possible (e.g., increased engagement, improved turnaround time).

• Showcase Brand Adaptability: Include examples that demonstrate your ability to adhere to brand guidelines and adapt your style to different messaging and objectives.

• Demonstrate Efficiency: Feature examples of template creation or content repurposing that highlight your ability to work efficiently and scale production.

• Organize for Clarity: Ensure your portfolio is easily navigable, whether it's a website, PDF, or presentation. Use clear headings, concise descriptions, and direct links to video examples.

Challenge Preparation:

• Content Repurposing Practice: Familiarize yourself with taking longer content (e.g., a webinar excerpt) and distilling it into short, punchy clips suitable for social media. Practice identifying key soundbites and visual hooks.

• Motion Graphics Fundamentals: Refresh your skills in creating animated text, lower thirds, and simple graphic animations in After Effects. Focus on clean design and effective pacing.

• Brand Guideline Application: Be ready to apply Zafin's brand guidelines (if provided beforehand) to a creative task. Understand their visual identity, color palette, and typography.

• Quick Turnaround Simulation: Practice completing a small video or motion graphics task within a limited timeframe (e.g., 1-3 hours) to simulate the "fast-turn" nature of the role.

📝 Enhancement Note: Interview and portfolio preparation advice is tailored to the specific responsibilities and requirements of a Video Content Designer role in a B2B tech company, emphasizing the need to showcase efficiency, brand adherence, and creative execution.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: Adobe Premiere Pro (essential for professional video editing, assembly, and timeline management).

• Motion Graphics: Adobe After Effects (critical for creating dynamic animations, visual effects, and complex motion graphics).

• Graphic Design: Adobe Illustrator (for vector graphics, logos, and custom illustrations), Adobe Photoshop (for image editing, manipulation, and asset creation).

• Collaborative Design/Prototyping: Figma or Canva (for rapid asset creation, template design, and potentially collaborative workflow with marketing teams).

• Transcription/Editing: Descript or similar AI-powered tools (highly valuable for efficient transcription and editing of audio/video content, especially for repurposing).

Analytics & Reporting: While not a primary focus for this role, familiarity with how video performance is tracked on platforms like LinkedIn, YouTube, and within HubSpot (for campaign tracking) would be beneficial for understanding content impact.

CRM & Automation: Understanding how video assets are utilized within a CRM context (e.g., for sales enablement within Salesforce or similar) or marketing automation platforms (e.g., HubSpot for campaign deployment) is advantageous.

📝 Enhancement Note: The tools listed are directly extracted from the "What We're Looking For" section, with additional context provided on their typical usage within a creative role focused on video and motion graphics.

👥 Team Culture & Values

Operations Values:

• Quality & Consistency: A strong emphasis on producing polished, on-brand video assets that maintain a high standard of visual quality and consistency across all platforms. This aligns with Zafin's focus on regulated industries where precision is key.

• Efficiency & Speed: A commitment to fast-turnaround production and the development of reusable templates to maximize output and support marketing velocity. This reflects an operational mindset focused on optimizing workflows.

• Collaboration & Communication: A culture of working closely with various marketing functions, translating briefs effectively, and managing feedback constructively. Open communication is vital for aligning creative output with strategic goals.

• Innovation & Adaptability: An openness to new technologies and methods (like AI tools) to improve video production and stay current with evolving digital content trends. This supports Zafin's position as an AI platform company.

• Data-Informed Creativity: While creative, the role is expected to contribute to measurable marketing outcomes, suggesting an understanding of how video content supports business objectives and potentially impacts metrics.

Collaboration Style:

• Cross-Functional Partnership: This role requires seamless collaboration with Product Marketing, Customer Marketing, Demand Generation, Communications, and Brand teams. It involves actively seeking briefs, understanding objectives, and incorporating feedback from diverse stakeholders.

• Feedback Integration: A willingness and ability to receive, process, and implement feedback from multiple sources, managing revisions efficiently and maintaining a positive working relationship.

• Knowledge Sharing: Contributing to the team's collective knowledge by sharing best practices, efficient techniques, and insights gained from working with video and motion graphics tools and platforms.

📝 Enhancement Note: Team culture and values are inferred from the company's industry, the role's responsibilities, and the explicit mention of collaboration with various marketing teams. The emphasis is on how these values translate into daily work for a creative operations role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be to consistently produce high-quality, on-brand video assets rapidly in a high-volume environment, requiring efficient workflows and strong time management.

• Translating Complex Messaging: Simplifying complex B2B technology concepts (AI, fintech) into clear, engaging visual narratives that resonate with diverse audiences will be a continuous creative challenge.

• Managing Multiple Stakeholders: Effectively juggling requests and feedback from various marketing departments, each with potentially different priorities and creative visions.

• Staying Current with Trends: The fast-paced nature of digital video and social media requires continuous learning to keep up with new formats, platform changes, and emerging creative technologies.

Learning & Development Opportunities:

• Advanced Creative Software Training: Opportunities to deepen expertise in Adobe Creative Suite, Figma, Descript, or explore new emerging tools through company-provided training or external courses.

• B2B Tech Marketing Acumen: Gaining a deeper understanding of B2B marketing strategies, product marketing principles, and the specific nuances of the fintech and AI industries.

• Creative Strategy Input: As experience grows, opportunities to contribute more to the strategic planning of video content, beyond execution, potentially influencing campaign creative direction.

• Mentorship and Skill Specialization: Learning from the Senior Brand Creative Specialist and potentially specializing in areas like advanced animation, visual storytelling for enterprise solutions, or data visualization through video.

📝 Enhancement Note: Challenges and growth opportunities are derived from the role's responsibilities, the company's industry, and general career progression paths within creative fields. The focus is on practical challenges and actionable development areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for turning a long-form webinar into multiple short-form video clips for social media. What are the key elements you look for?" (Assesses understanding of content repurposing, audience tailoring, and efficiency.)

• "How do you approach creating reusable video templates to ensure brand consistency and speed up production? Can you walk me through an example?" (Evaluates process thinking, brand adherence, and template design skills.)

• "Imagine you receive a brief for a product explainer video for a complex AI technology. How would you translate the technical details into clear, engaging visuals and motion graphics?" (Tests ability to simplify complex concepts and apply creative problem-solving.)

• "How do you manage feedback from multiple stakeholders on a video project, especially when there are conflicting suggestions?" (Gauges communication, collaboration, and revision management skills.) Company & Culture Questions:

• "What interests you about Zafin and our work in AI and regulated financial institutions?" (Assesses research, alignment with company mission, and genuine interest.)

• "How do you see your role contributing to Zafin's marketing goals and overall brand presence?" (Explores understanding of the role's impact and strategic contribution.)

• "Describe your experience working in a fast-turnaround, high-volume content environment. How do you prioritize and manage your workload?" (Evaluates adaptability, time management, and operational efficiency.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation as a story. For each project, explain the challenge, your solution (process and creative choices), and the result/impact.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in video editing, motion graphics, graphic design, template creation, and content repurposing.

• Showcase B2B Relevance: If you have B2B or tech-related examples, emphasize them to show your understanding of the industry.

• Address Technical Aspects: Be ready to discuss the software and techniques used, especially for motion graphics and complex edits.

• Concise & Engaging: Keep descriptions brief and impactful, allowing your visual work to speak for itself. Aim for clarity over exhaustive detail.

📝 Enhancement Note: Interview questions and portfolio presentation strategies are crafted to align with the specific requirements of a Video Content Designer role at Zafin, focusing on skills in video editing, motion graphics, content repurposing, and B2B tech marketing.

📌 Application Steps

To apply for this Video Content Designer position:

• Submit your application through the provided link on the Zafin careers site.

• Tailor your Resume: Highlight your experience in video editing, motion graphics, graphic design, and content creation, specifically mentioning your proficiency with Adobe Creative Suite and other relevant tools. Quantify achievements where possible, such as "reduced video production time by X%" or "created Y number of social assets per week."

• Curate Your Portfolio: Ensure your portfolio prominently features examples of short-form video repurposing, motion graphics, and template design. Organize it for easy navigation and be prepared to articulate your process and impact for each piece.

• Prepare for a Creative Challenge: Anticipate a practical exercise that tests your ability to edit video, create motion graphics, or repurpose content under a time constraint. Practice working efficiently and applying brand guidelines.

• Research Zafin: Familiarize yourself with Zafin's products (Zafin AIOS, Banking Platform, Zafin IO), their target market (regulated financial institutions), and their recent marketing activities to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.