SENIOR AI-FIRST UX DESIGNER

📍 Job Overview

Job Title: Senior AI-First UX Designer

Company: Pihr

Location: Stockholm, Stockholm County, Sweden

Job Type: FULL_TIME

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-08-27

Experience Level: Mid-Senior Level

Remote Status: Hybrid

🚀 Role Summary

• Drive the user experience strategy for Pihr's leading pay equity software platform, focusing on AI-first design methodologies.

• Translate complex regulatory requirements and data-intensive workflows into intuitive, user-friendly interfaces for HR professionals and executives.

• Leverage AI-driven design tools for rapid prototyping, iteration, and exploration to accelerate the design process.

• Collaborate closely with product management and engineering teams in a fast-paced, agile environment to deliver high-quality digital products.

• Contribute to the evolution of the company's design system and maintain a high bar for UX quality across the entire product lifecycle.

📝 Enhancement Note: This role is positioned as "AI-first," indicating a strong emphasis on integrating AI capabilities into the design process itself, not just within the product's features. The "Senior" title suggests a need for significant autonomy, strategic input, and potential mentorship. The focus on B2B SaaS and regulatory compliance within HR tech is a key differentiator.

📈 Primary Responsibilities

• Lead the end-to-end UX design process for Pihr's pay equity platform, from initial concept and user research to high-fidelity prototypes and final implementation.

• Conduct user research with HR professionals across various European markets to deeply understand their needs, pain points, and workflows related to pay equity and compliance.

• Utilize AI-powered design tools to rapidly generate design variations, explore creative solutions, and create testable prototypes efficiently.

• Design intuitive and engaging user interfaces for data-rich applications, ensuring clarity, usability, and trust for complex financial and compliance-related data.

• Collaborate effectively with Product Managers to define product requirements and with Engineers to ensure accurate and high-quality implementation of designs.

• Develop and maintain comprehensive user flows, wireframes, mockups, and interactive prototypes to communicate design ideas and solutions.

• Contribute to and evolve Pihr's design system, ensuring consistency, scalability, and adherence to brand guidelines across all product touchpoints.

• Advocate for user-centered design principles and best practices within the product development team and the wider organization.

• Stay abreast of emerging AI design tools, techniques, and trends, and proactively integrate them into the design workflow.

• Ensure design solutions comply with relevant regulations (e.g., EU Pay Transparency Directive) and address the specific needs of HR professionals in navigating pay equity legislation.

📝 Enhancement Note: The core responsibilities highlight a blend of strategic UX leadership and hands-on design execution, with a unique emphasis on AI integration. The need to translate "complex regulatory requirements and data-heavy workflows" into "intuitive, well-crafted solutions" is paramount and will require a designer adept at simplification and clarity for B2B users.

🎓 Skills & Qualifications

Education: Bachelor's degree in User Interface Design, Human-Computer Interaction (HCI), Graphic Design, or a related field, or equivalent practical work experience in UX/Product Design.

Experience: Minimum of 3 years of professional experience in designing digital products, with a proven track record of delivering high-quality UX and visual design solutions.

Required Skills:

• Strong Design Craft & Visual Eye: Demonstrated ability to create aesthetically pleasing and highly functional digital interfaces, with a keen sense for layout, visual hierarchy, typography, interaction design, and fine details.

• Robust UX & Product Thinking: Proven capability to analyze complex user needs and business problems, translating them into simple, intuitive, and effective user experiences.

• Proficient AI Capabilities: Confident and skilled in using AI tools to accelerate design exploration, ideation, prototyping, and iteration, while upholding high design standards.

• Continuous Learning & Adaptability: A proactive and curious mindset towards learning and adopting new AI capabilities and evolving design technologies.

• B2B SaaS Design Experience: Experience designing for Software-as-a-Service products, particularly those that are data-rich or involve compliance-driven functionalities.

• Portfolio of High-Quality Work: A strong portfolio showcasing a range of UX thinking and high-quality design execution across digital products.

• Excellent Communication Skills: Fluent in both Swedish and English, with the ability to clearly articulate, present, and document design decisions and rationale.

• Collaborative Spirit: Ability to work effectively as an individual contributor and as part of a collaborative team, working closely with product managers and engineers.

Preferred Skills:

• Experience designing for HR tech or FinTech sectors, specifically with data-heavy or compliance-focused products.

• Familiarity with design systems and their implementation in a B2B SaaS environment.

• Experience conducting user research with HR professionals or in regulatory compliance contexts.

• Understanding of current pay equity legislation and the EU Pay Transparency Directive.

• Familiarity with modern AI-driven design tools beyond basic AI assistance (e.g., generative design tools, AI-powered prototyping platforms).

📝 Enhancement Note: The emphasis on "AI capabilities" and "AI-driven design tools" is a critical differentiator. Candidates should be prepared to demonstrate how they've integrated AI into their workflow to enhance speed and creativity, not just as a standalone feature. The requirement for both Swedish and English proficiency points to a local team with international reach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies Demonstrating Impact: Showcase 2-3 detailed case studies that highlight your approach to solving complex UX problems, particularly in B2B SaaS or data-intensive environments. Each case study should clearly outline the problem, your role, the process followed (including AI tool usage), the solutions, and measurable outcomes.

• Demonstration of AI Integration: Explicitly detail how AI tools were used in your design process (e.g., for ideation, rapid prototyping, content generation, user flow optimization, persona creation). Provide examples of how AI enhanced efficiency or creativity.

• Visual Design & Interaction Excellence: Include examples of high-fidelity mockups, interactive prototypes, and refined visual designs that demonstrate a strong sense of aesthetic quality, usability, and interaction design principles.

• Process and Workflow Documentation: Present examples of user flows, wireframes, and information architecture diagrams that illustrate your ability to structure complex information and guide users through intricate processes.

• Design System Contribution: If applicable, showcase contributions to or experience with design systems, demonstrating an understanding of consistency, scalability, and component-based design.

• Problem-Solving for Complex Domains: Highlight projects that involved translating technical constraints, regulatory requirements, or complex data sets into user-friendly experiences.

Process Documentation:

• Workflow Design & Optimization: Provide examples of how you've mapped out and improved user workflows, focusing on efficiency and task completion.

• Prototyping & Iteration: Showcase your ability to create functional prototypes and iterate based on user feedback and AI-driven exploration.

• User Research Synthesis: Demonstrate how you synthesize user research findings into actionable design insights and product requirements.

• Cross-functional Collaboration Documentation: Illustrate how you document and communicate design decisions to engineering and product management teams.

📝 Enhancement Note: The portfolio is crucial for this role, especially given the "AI-first" mandate. Candidates must be able to visually and narratively demonstrate their proficiency with AI design tools and their strategic application. The emphasis on "data-rich" and "compliance-driven" products means portfolio pieces should ideally reflect experience in these areas.

💵 Compensation & Benefits

Salary Range: By Agreement (Estimated based on Stockholm, Sweden for a Senior UX Designer with AI focus, 3+ years experience).

• Estimated Annual Salary: 550,000 - 800,000 SEK (approximately $52,000 - $76,000 USD, subject to exchange rates).

• Explanation: This range is based on research for senior UX Designer roles in Stockholm, Sweden, considering the specified experience level and the advanced specialization in AI-first design. Stockholm is a competitive tech hub, and roles requiring specialized skills like AI integration often command higher compensation. The "By Agreement" phrasing suggests flexibility and negotiation based on the candidate's experience and skills.

Benefits:

• Flexible Working Hours: Offers adaptability to manage personal schedules and optimize productivity.

• Equal and Fair Pay: Commitment to equitable compensation practices.

• Health Benefit (Friskvård): 5000 SEK annually allocated for health and wellness activities, supporting employee well-being.

• ITP Private Pension: Contribution towards a private pension plan, aiding long-term financial security.

• Collective Agreement: Operates under a collective agreement, ensuring standardized employment terms and protections.

• Hybrid Work Model: Opportunity to work from the central Stockholm office for at least 3 days a week, balancing in-office collaboration with remote flexibility.

Working Hours: Full-time employment with flexible working hours, allowing for a balanced work-life integration. The standard work week is approximately 40 hours.

📝 Enhancement Note: The salary is stated as "By Agreement," which is common in Sweden. The estimated range is based on current market data for similar roles in Stockholm. The benefits package is standard for Swedish employment, with a notable emphasis on employee well-being and long-term financial planning. The hybrid model specifies a minimum of 3 days in the office.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / HR Technology / FinTech (Pay Equity Software)

Company Size: Growing (50-200 employees, based on typical growth for companies with 500+ clients and 2M+ salaries analyzed).

Founded: 2012 in Sweden. Pihr has established itself as a European leader in pay equity software, driven by regulatory changes and a commitment to fair pay practices. The company's decade-plus history signifies stability and deep market expertise.

Team Structure:

• Product & Design Team: Operates in a lightweight, fast-moving process, emphasizing close collaboration between Design, Product Management, and Engineering.

• Reporting Structure: The Senior AI-First UX Designer will likely report to a Head of Product, Design Lead, or Product Manager, working within a dedicated product pod.

• Cross-functional Collaboration: High degree of collaboration is expected with Product Managers for requirements and strategy, and with Engineers for implementation and technical feasibility. The role also implies interaction with HR professionals (internal and external) for user research.

Methodology:

• Agile Product Development: The team utilizes a fast-moving, agile process, indicating iterative development and continuous feedback loops.

• AI-Assisted Design: A core methodology is the integration of AI into the design workflow for enhanced speed and creativity.

• Data-Driven Insights: The product itself is built on advanced analytics, and design decisions are expected to be informed by user data and insights.

• Regulatory Compliance Focus: Design processes are inherently guided by complex regulatory requirements, necessitating meticulous attention to detail and accuracy.

Company Website: https://pihr.com

📝 Enhancement Note: Pihr's focus on pay equity and compliance positions it within a growing and socially impactful sector. The company's European leadership and extensive client base suggest a mature product and a professional, data-driven culture. The "AI-first" product organization implies a forward-thinking approach to technology adoption.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Senior" position, indicating a need for significant autonomy, strategic input, and the ability to mentor or guide junior designers. It sits at a mid-to-senior level within the UX/Product Design career ladder, with potential for growth into Lead or Principal Designer roles.

Reporting Structure: The Senior AI-First UX Designer will likely report into a Product Management or Design leadership role. They will be a key individual contributor within a product team, collaborating closely with Product Managers and Engineers.

Operations Impact: The UX Designer's work directly impacts the usability and effectiveness of Pihr's software, which is crucial for HR professionals making sensitive pay decisions. By creating intuitive and trustworthy interfaces, the designer enables organizations to achieve pay equity, comply with regulations, and build fairer workplaces. This role has a direct impact on Pihr's market position and customer satisfaction.

Growth Opportunities:

• Leadership Development: Potential to grow into a UX Lead role, managing design projects and mentoring other designers as the team expands.

• Specialization in AI Design: Deepen expertise in AI-driven design tools and methodologies, becoming a go-to expert within the company and potentially the industry.

• Product Strategy Contribution: Influence product strategy and roadmap through user insights and innovative design solutions.

• Cross-functional Skill Expansion: Gain deeper understanding of HR compliance, data analytics, and B2B SaaS product management.

• Industry Influence: Contribute to shaping best practices in UX design for regulatory and data-intensive B2B software.

📝 Enhancement Note: The "Senior" designation implies that candidates should not only possess strong design skills but also demonstrate product thinking, strategic contribution, and the ability to operate with a high degree of independence. Growth opportunities are tied to both technical specialization (AI design) and leadership potential.

🌐 Work Environment

Office Type: Pihr operates from a physical office in central Stockholm, indicating a preference for in-person collaboration and team cohesion. The role is designated as Hybrid, requiring at least 3 days per week in the office.

Office Location(s): The office is located at Birger Jarlsgatan 60, Stockholm, a central and accessible location within the city. This facilitates easy commuting for employees based in and around Stockholm.

Workspace Context:

• Collaborative Environment: The office setting is designed to foster collaboration, likely featuring open spaces, meeting rooms, and areas for informal discussions, essential for agile product development.

• Tools & Technology: Employees will have access to modern design tools, AI software, and the necessary IT infrastructure to support their work. The company's "AI-first" approach suggests a commitment to providing cutting-edge technology.

• Team Interaction: The hybrid model ensures regular opportunities for face-to-face interaction with product managers, engineers, and other team members, promoting synergy and efficient problem-solving.

Work Schedule: The position is full-time with flexible working hours. This allows employees to structure their workdays to best suit their productivity and personal needs, while ensuring core working hours are met for team collaboration.

📝 Enhancement Note: The hybrid model (3 days in office) is a key detail for candidates. This suggests a company that values in-person interaction and team synergy, while also offering flexibility. The central Stockholm location is a significant perk for those living in or willing to relocate to the city.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, portfolios, and potentially a brief introductory call to assess basic fit and interest.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, focusing on your design process, AI integration, and problem-solving skills. This may include a take-home design challenge or a live design exercise, simulating real-world tasks.

• Stakeholder Interviews: Interviews with Product Management, Engineering leads, and potentially other designers or HR stakeholders to assess collaboration skills, technical understanding, and cultural fit.

• Final Round: Discussions with senior leadership to finalize the decision, focusing on strategic thinking and long-term potential.

Portfolio Review Tips:

• Highlight AI Integration: Clearly articulate and showcase how you've used AI tools in your design process. This is a critical requirement. Use specific examples and visuals to demonstrate AI-assisted ideation, prototyping, or iteration.

• Focus on B2B SaaS & Data: Prioritize case studies that demonstrate experience with complex B2B SaaS products, especially those involving data analysis, regulatory compliance, or intricate workflows.

• Showcase Problem-Solving: Detail the "why" behind your design decisions. Explain the user problems you addressed, the constraints you worked within (including regulatory ones), and how your solutions provided tangible value.

• Demonstrate Design Craft: Ensure your portfolio visuals are polished, showcasing strong typography, layout, and interaction design. If the role is hands-on visual design, this is paramount.

• Structure for Clarity: Organize your portfolio logically, making it easy for reviewers to navigate and understand your contributions. Use clear headings, concise descriptions, and compelling visuals.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with pay equity, pay gaps, and the EU Pay Transparency Directive. Understand the core challenges HR professionals face in these areas.

• AI Tool Proficiency: Be ready to discuss your preferred AI design tools and how you leverage them. If a challenge involves AI, be prepared to think on your feet.

• Process & Workflow Design: Practice designing for complex data scenarios and regulatory requirements. Focus on creating clear, step-by-step processes.

• Communication: Prepare to clearly articulate your thought process, design rationale, and how your solutions align with business and user needs.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's AI design capabilities and their ability to translate complex requirements into user-friendly B2B SaaS experiences. A strong, relevant portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• AI-Driven Design Tools: Proficiency in modern AI-powered design software for rapid prototyping, ideation, and asset generation (specific tools may vary but expect discussion around Figma AI, Midjourney for inspiration, or specialized AI prototyping platforms).

• UX/UI Design Software: Expertise in industry-standard tools such as Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and visual design.

• Prototyping Tools: Advanced skills in creating interactive prototypes to test user flows and gather feedback.

• Design System Tools: Familiarity with managing and contributing to design systems, likely using tools integrated with primary design software.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or Pendo to understand user behavior and inform design decisions.

• Data Visualization Tools: Ability to interpret and potentially contribute to dashboards using tools like Tableau, Power BI, or internal BI solutions to understand product usage and impact.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding of how B2B SaaS products integrate with or function alongside CRM systems, particularly for sales and customer success workflows.

• Project Management Tools: Familiarity with Agile project management tools such as Jira, Asana, or Trello for workflow tracking and team collaboration.

📝 Enhancement Note: The explicit mention of "AI-first" and "AI-driven design tools" is a critical keyword. Candidates should be prepared to discuss specific AI tools they use and how they integrate them into their workflow. Proficiency in standard UX/UI design software is a given, but the AI component is the differentiator.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of HR professionals and organizations using Pihr's platform.

• Innovation & AI Adoption: Embracing new technologies, particularly AI, to drive efficiency, creativity, and product advancement.

• Quality & Craftsmanship: Maintaining a high standard for design quality, visual aesthetics, and user experience across all product touchpoints.

• Collaboration & Teamwork: Fostering a supportive environment where designers, product managers, and engineers work together seamlessly towards common goals.

• Purpose-Driven: A shared mission to promote fair pay, gender equality, and transparency in the workplace through technology.

Collaboration Style:

• Agile & Iterative: A fast-paced, iterative approach to product development, encouraging continuous feedback and rapid adjustments.

• Cross-functional Integration: Close working relationships with Product Management and Engineering are essential, with open communication channels and shared ownership of product outcomes.

• Data-Informed Decision Making: Design decisions are expected to be supported by user research, product analytics, and an understanding of market and regulatory trends.

• Open Communication: A culture that values clear, honest, and constructive feedback, both for design critiques and process improvements.

📝 Enhancement Note: The company culture appears to be a blend of modern tech startup agility, a strong ethical mission (pay equity), and a forward-thinking approach to technology (AI-first). Candidates should highlight their ability to thrive in a collaborative, purpose-driven, and innovation-focused environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge is simplifying highly complex regulatory requirements and data-intensive financial information into intuitive and trustworthy user experiences for busy HR professionals.

• AI Integration Pace: Staying ahead of the rapid evolution of AI design tools and effectively integrating new capabilities into existing workflows while maintaining quality and consistency.

• Balancing B2B Needs with AI Innovation: Ensuring that the adoption of AI in design and product features genuinely serves the practical needs of B2B users without overcomplicating the experience.

• Cross-Cultural Design Nuances: Designing for a platform used across multiple European markets requires an understanding of diverse user needs, languages, and regulatory landscapes.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become a leading expert in AI-driven UX design through hands-on application and continuous learning.

• Product Strategy Influence: The chance to significantly shape the product roadmap and strategy of a market-leading B2B SaaS platform.

• Industry Expertise: Deepen knowledge in pay equity, HR compliance, and the EU Pay Transparency Directive.

• Mentorship & Leadership: Potential to mentor junior designers and grow into design leadership roles within an expanding team.

• Exposure to Cutting-Edge Technology: Work with and influence the adoption of advanced AI tools and methodologies within the product development lifecycle.

📝 Enhancement Note: The challenges are directly tied to the core nature of the product and the innovative "AI-first" approach. The growth opportunities are significant for a designer looking to specialize in a high-demand area and make a tangible impact.

💡 Interview Preparation

Strategy Questions:

• AI Integration: "Describe a project where you significantly leveraged AI tools in your UX design process. What were the challenges, and what were the tangible benefits for speed, creativity, or outcome?"

• Complex Problem Solving: "Walk us through a time you had to design an interface for a complex, data-rich, or highly regulated domain. How did you ensure usability and user trust?"

• Design System Contribution: "How do you approach building or contributing to a design system? What are the key principles for ensuring its adoption and effectiveness in a B2B SaaS environment?"

• User Research Synthesis: "How do you translate user research findings from HR professionals into actionable design specifications, particularly when dealing with sensitive or compliance-related topics?"

Company & Culture Questions:

• AI-First Vision: "What excites you most about Pihr's 'AI-first' product organization? How do you see AI transforming UX design in the next few years?"

• Purpose-Driven Design: "Pihr is focused on pay equity. How does this mission influence your approach to design, and how would you ensure our product design reflects this purpose?"

• Collaboration Style: "Describe your ideal collaboration dynamic with Product Managers and Engineers. How do you handle disagreements on design direction?"

Portfolio Presentation Strategy:

• Narrative is Key: Structure your portfolio presentations around a compelling story for each case study. Clearly define the problem, your role, the process (emphasizing AI), the solution, and the impact.

• Show, Don't Just Tell: Use visuals effectively. Showcase your high-fidelity designs, prototypes, and any AI-generated concepts or iterations.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., improved task completion rates, reduced error rates, increased user satisfaction).

• AI Demonstration: Be prepared to verbally walk through specific examples of how AI tools enhanced your workflow and design output. This is a critical differentiator.

📝 Enhancement Note: Candidates should prepare to articulate their expertise in AI design, demonstrate their ability to handle complex B2B SaaS requirements, and showcase their understanding of Pihr's mission. The portfolio presentation is a prime opportunity to highlight AI integration.

📌 Application Steps

To apply for this Senior AI-First UX Designer position:

• Submit Your Application: Apply through the Pihr Teamtailor portal with your CV and a link to your online portfolio.

• Tailor Your Resume: Highlight experience with B2B SaaS, data-rich applications, regulatory compliance, and specifically, your proficiency and experience with AI-driven design tools. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features case studies that demonstrate your AI design process, problem-solving skills for complex domains, and high-quality visual/interaction design. Prioritize projects that align with B2B SaaS and compliance needs.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to AI integration, and how you would contribute to Pihr's mission during interviews. Practice presenting your portfolio, focusing on clear storytelling and impact.

• Research Pihr: Understand Pihr's product, their market position, and the importance of pay equity and the EU Pay Transparency Directive. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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