SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: SaaS UI/UX & Brand Designer (100 % remote) (m/f/d)

Company: EWOR GmbH

Location: Remote (Europe or Americas)

Job Type: FULL_TIME

Category: Product Design / Operations

Date Posted: 2026-09-04

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• This role is a pivotal "0-to-1" initiative leader, focusing on the strategic development and execution of new SaaS ventures within EWOR GmbH.

• You will be responsible for architecting scalable solutions from prototype to production, driving critical milestones for rapid growth and potential spin-offs.

• The position demands a high-agency builder mindset with extreme end-to-end ownership, translating high-level vision into concrete execution roadmaps.

• Collaboration with a world-class team of engineers, researchers, and commercial leaders under a department founder is a key aspect of this operations-centric design role.

📝 Enhancement Note: While the title specifies "UI/UX & Brand Designer," the core responsibilities and the "0-to-1" initiative focus strongly indicate a Product Operations or GTM Operations leaning, requiring strategic execution and system architecture alongside design. The role is framed around building and scaling new ventures, a core function of operational leadership in a startup environment.

📈 Primary Responsibilities

• Lead and execute core "0-to-1" initiatives in cutting-edge domains, with a primary focus on SaaS product development and Go-to-Market (GTM) strategy.

• Translate high-level strategic vision into concrete, actionable execution roadmaps, ensuring rapid implementation from initial prototype to production-ready solutions.

• Architect scalable and robust technical and operational solutions that support exponential growth and future spin-off potential.

• Drive critical milestones and project execution, ensuring alignment with market validation and scalable traction objectives.

• Collaborate closely with cross-functional teams (engineering, research, commercial) to define product requirements, user experience flows, and brand identity.

• Develop and present compelling user interface (UI) and user experience (UX) designs, alongside strong brand identity concepts, that resonate with target markets.

• Own the end-to-end product lifecycle from ideation and design through to launch and iterative improvement, demonstrating extreme ownership.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic product design and operational execution, typical of a Product Operations or GTM Operations role in a fast-paced startup environment. The "0-to-1" nature suggests a need for foundational operational framework building.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, Business, or a related field is often preferred for roles involving strategic product development and execution. Equivalent practical experience will be highly valued.

Experience: 5-10 years of demonstrable experience in UI/UX design, Brand Design, Product Design, or a related field, with a proven track record of leading and executing initiatives from concept to launch. Experience in a "0-to-1" environment or startup is highly advantageous.

Required Skills:

• UI/UX Design: Expertise in creating intuitive, user-centered interfaces and seamless user experiences across various platforms.

• Brand Design: Proven ability to develop and maintain strong brand identities, including visual systems, messaging, and brand guidelines.

• Product Strategy & Execution: Ability to translate strategic vision into actionable roadmaps and drive execution to achieve business objectives.

• Prototyping & Wireframing: Proficiency in tools for creating interactive prototypes, wireframes, and mockups to visualize product concepts.

• High-Agency Builder Mindset: Demonstrated ability to take initiative, drive projects independently, and operate with a strong sense of ownership.

• English Communication: Excellent verbal and written communication skills for clear articulation of ideas and collaboration with international teams.

Preferred Skills:

• SaaS Product Experience: Deep understanding of SaaS business models, user needs, and common design patterns within the SaaS landscape.

• Scalable Systems Architecture: Familiarity with designing solutions that can scale effectively with user growth and business expansion.

• Go-to-Market (GTM) Strategy: Experience in developing and executing GTM plans, including user acquisition, retention, and market penetration strategies.

• Data Analysis & User Research: Ability to leverage user data and research insights to inform design decisions and product strategy.

• Cross-functional Collaboration: Proven experience working effectively with engineering, marketing, and product teams.

📝 Enhancement Note: The "builder mindset" and "extreme end-to-end ownership" requirements strongly suggest that candidates with prior experience in startup environments, product launches, or roles with significant autonomy will be highly favored. The blend of design and execution implies a need for candidates who can bridge the gap between creative vision and operational reality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies demonstrating end-to-end product design and execution for SaaS products or new initiatives.

• Each case study should clearly articulate the problem statement, your strategic approach, the design solutions implemented, and the tangible business outcomes achieved.

• Include examples of user flows, wireframes, high-fidelity mockups, and brand identity elements developed for these projects.

• Highlight your role in translating strategic vision into executable roadmaps and driving implementation from prototype to production.

• Demonstrate experience in architecting scalable solutions and driving critical milestones. Process Documentation:

• Evidence of process documentation for design workflows, from ideation and research to prototyping, testing, and implementation.

• Examples of how you have documented and optimized design processes to improve efficiency and collaboration.

• Showcase your ability to document and communicate complex strategic plans and execution roadmaps.

📝 Enhancement Note: Given the "0-to-1" nature of the role, the portfolio should emphasize the candidate's ability to build processes and systems from scratch, not just optimize existing ones. Demonstrating how they've navigated ambiguity and driven tangible results in nascent projects will be crucial.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the remote nature across Europe/Americas, and the company's backing by serial entrepreneurs, a competitive salary range is estimated between €70,000 - €110,000 annually. This range accounts for the significant ownership and high-impact nature of the role.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market standards.

• Equity Upside: Significant potential for equity in the ventures being built, offering substantial long-term financial upside.

• Maximum Ownership: Autonomy to architect systems and drive strategy without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution and market validation, fostering a dynamic and results-oriented work culture.

• Elite Team Collaboration: Direct reporting to department founders and collaboration with world-class professionals.

• Remote Work Flexibility: 100% remote work arrangement, allowing for flexibility in location within Europe or the Americas.

Working Hours: 40 hours per week is the standard, with flexibility expected due to the nature of building and scaling new initiatives. The emphasis is on results and execution rather than strict adherence to hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior-level Product Designers and Operations specialists in remote European/American markets, considering the high-impact "0-to-1" focus and the company's strong backing. The equity upside is a significant component of the total compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on launching and scaling cutting-edge new initiatives, with a strong emphasis on SaaS. EWOR GmbH operates as a venture builder or incubator, backed by experienced entrepreneurs.

Company Size: While not explicitly stated, the mention of "new department" and launching "cutting-edge new initiatives" suggests a lean, agile, and rapidly growing startup environment. The company's founders have a history of building significant ventures.

Founded: The founding date of EWOR GmbH is not specified, but its current operations are driven by founders with a proven track record in building successful technology ventures (e.g., Adjust, SumUp).

Team Structure:

• The role reports directly to the department founder, who is a serial entrepreneur.

• Collaboration will be with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• The structure is likely flat and highly collaborative, prioritizing speed and direct impact.

• The focus is on building a new department from "0-to-1," implying a foundational team structure is being established. Methodology:

• Data-Driven Decision Making: Emphasis on market validation and achieving scalable traction, suggesting a reliance on data and user feedback.

• Agile Execution: Rapid implementation, fast execution, and minimal corporate red tape indicate an agile and iterative approach to product development and operations.

• Ownership and Autonomy: High degree of ownership and autonomy for individuals to architect systems and drive strategy.

• Zero Bureaucracy: Focus on good ideas and fast execution, avoiding lengthy approval processes.

Company Website: https://eworgmbh.teamtailor.com

📝 Enhancement Note: The company culture is characterized by a strong entrepreneurial spirit, a focus on rapid execution, and a high degree of autonomy. This environment is ideal for individuals who thrive in building and scaling new ventures from the ground up, with direct impact and significant ownership.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior or lead level, specifically within a "0-to-1" initiative. It's an opportunity to be a foundational builder, not just an optimizer of existing processes. The scope includes strategic vision, execution roadmapping, and architectural design of scalable solutions.

Reporting Structure: You will report directly to the department founder, a seasoned serial entrepreneur. This provides direct access to leadership and high-level strategic input.

Operations Impact: The operational impact is profound. You will be instrumental in defining and building new SaaS ventures from scratch, driving their initial market validation, growth, and potential spin-off. Success in this role directly contributes to the creation of new, potentially category-defining, businesses.

Growth Opportunities:

• Foundational Role: Opportunity to build and shape the operational and design frameworks for new ventures, leaving a significant imprint.

• Entrepreneurial Experience: Gain invaluable experience in launching and scaling businesses from the ground up, directly mentored by successful serial entrepreneurs.

• Skill Expansion: Develop expertise in strategic execution, system architecture, product scaling, and GTM strategy within a high-growth, high-autonomy environment.

• Leadership Potential: Successful performance could lead to further leadership roles within EWOR GmbH's new initiatives or opportunities within future spin-offs.

• Equity Upside: Direct participation in the financial success of the ventures you help build.

📝 Enhancement Note: This is not a typical operational role focused on refining existing systems. It's a high-risk, high-reward opportunity to be an entrepreneurial operator, directly involved in building and scaling new businesses. Career growth is tied to the success of these new ventures and the candidate's ability to demonstrate extreme ownership and execution.

🌐 Work Environment

Office Type: 100% remote, offering significant flexibility in terms of location within Europe or the Americas.

Office Location(s): While fully remote, the requirement to be based in Europe or the Americas suggests alignment with specific time zones for collaboration. The company is based in Germany, but the remote nature negates the need for a physical office presence for this role.

Workspace Context:

• Autonomous Work: You will be expected to manage your own workspace and schedule effectively to meet project deadlines and collaboration needs.

• Digital Collaboration Tools: Reliance on digital tools for communication, project management, and design collaboration is paramount.

• Cross-Functional Interaction: Regular interaction with a global team of engineers, researchers, and commercial leaders, requiring strong virtual collaboration skills.

• Focus on Output: The environment is geared towards delivering tangible results and impact, rather than adhering to traditional office structures.

Work Schedule: Standard 40-hour work week is the baseline, but the "high-growth environment" and "0-to-1" nature of the initiatives may necessitate flexibility and a results-oriented approach to work hours.

📝 Enhancement Note: The remote nature is a key feature, demanding self-discipline and strong organizational skills. The emphasis on execution and ownership implies that while core hours for collaboration will exist, the candidate will need to manage their time effectively to drive projects forward independently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and alignment with the "builder mindset" and "ownership" requirements.

• Portfolio Deep Dive: A session focused on thoroughly reviewing your portfolio, discussing specific case studies, your design process, and your approach to execution and problem-solving. Be prepared to articulate your role and impact in detail.

• Founder/Leadership Interview: Discussion with the department founder to assess strategic thinking, entrepreneurial drive, collaboration style, and cultural fit. This will likely explore your vision for building new ventures.

• Skills Assessment: Potential for a practical exercise or case study related to designing and outlining an execution roadmap for a new SaaS initiative.

• Final Round: Discussion to finalize terms, expectations, and answer any remaining questions.

Portfolio Review Tips:

• Highlight "0-to-1" Experience: Emphasize any projects where you built something from scratch, especially in SaaS or technology.

• Showcase Execution: Clearly demonstrate how you translated vision into reality and drove projects to completion, not just design.

• Quantify Impact: Use metrics and data to show the results of your design and operational efforts (e.g., user growth, conversion rates, efficiency improvements).

• Tell a Story: Structure your case studies to tell a compelling narrative about the challenge, your solution, and the outcome.

• Demonstrate Ownership: Clearly articulate your specific contributions and the end-to-end responsibility you took.

Challenge Preparation:

• Strategic Roadmapping: Be ready to outline a high-level execution roadmap for a new SaaS product or initiative, considering key milestones, resources, and potential challenges.

• Problem-Solving Scenarios: Prepare to discuss how you would approach common challenges in launching new products, such as market validation, user adoption, and scalability.

• Brand & UI/UX Strategy: Think about how you would establish a strong brand identity and intuitive user experience for a novel SaaS offering.

• Entrepreneurial Thinking: Be prepared to discuss your motivation for working in a "0-to-1" environment and your approach to taking extreme ownership.

📝 Enhancement Note: The interview process will heavily scrutinize your ability to act as an entrepreneurial operator. Your portfolio and any case studies should focus on demonstrating initiative, strategic planning, execution capabilities, and tangible results, rather than solely on aesthetic design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, InDesign) for UI/UX and Brand Design.

• Prototyping Tools: InVision, ProtoPie, Axure RP for interactive prototyping.

• Project Management: Jira, Asana, Trello, Monday.com for managing roadmaps and tasks.

• Collaboration Platforms: Slack, Microsoft Teams for daily communication.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude for tracking user behavior and product performance.

• Data Visualization: Tableau, Power BI (or similar) for presenting insights and performance metrics.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot (understanding of CRM principles is beneficial for GTM alignment).

• Automation Tools: Zapier, Make (formerly Integromat) for understanding workflow automation, though direct use might be less frequent for this role.

📝 Enhancement Note: While the role is design-focused, proficiency with tools that facilitate rapid prototyping, clear communication of design intent, and understanding of data-driven decision-making is crucial. Familiarity with how design integrates into broader SaaS operational workflows (like CRM and analytics) is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for initiatives from conception to successful execution and outcome.

• Execution Excellence: A relentless focus on delivering results quickly and efficiently, with minimal bureaucracy.

• Innovation & Entrepreneurship: A drive to build new things, explore cutting-edge domains, and operate with an entrepreneurial spirit.

• Collaboration: Working effectively with a diverse, world-class team to achieve common goals.

• Data-Driven Approach: Utilizing data and market feedback to inform strategic decisions and validate initiatives.

Collaboration Style:

• Direct & Transparent: Open communication, feedback, and direct problem-solving are encouraged.

• Cross-Functional Integration: Close collaboration between design, engineering, research, and commercial teams to ensure holistic product development.

• Agile & Iterative: A culture that embraces continuous improvement and rapid iteration based on feedback and performance data.

• Results-Oriented: Focus on achieving measurable outcomes and contributing to the growth and success of new ventures.

📝 Enhancement Note: The company culture strongly values individuals who are proactive, self-driven, and capable of operating with a high degree of autonomy. It's a culture built for builders and innovators who want to make a significant impact in the early stages of venture creation.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing new SaaS initiatives from the ground up, which involves significant ambiguity, resource constraints, and the need for rapid iteration.

• Market Validation: Ensuring that the developed products and brands resonate with target markets and achieve strong validation can be a significant hurdle.

• Scalability Architecture: Designing solutions that are not only functional but also architecturally sound for future scaling and potential spin-offs requires foresight and robust planning.

• Balancing Design with Execution: Effectively merging high-level strategic vision and brand identity with the practicalities of rapid technical and operational execution.

Learning & Development Opportunities:

• Entrepreneurial Mentorship: Direct guidance and learning from serial entrepreneurs with proven track records in building and exiting successful tech companies.

• Venture Building Expertise: Gaining hands-on experience in all facets of launching and scaling new businesses, from product development to market strategy.

• Strategic Leadership: Developing skills in strategic planning, execution roadmapping, and driving critical milestones for new ventures.

• Cross-Domain Skill Acquisition: Opportunity to deepen understanding in areas such as product management, GTM operations, and SaaS business models.

• Potential for Equity and Spin-offs: Direct financial upside and potential for leadership roles in future independent ventures.

📝 Enhancement Note: This role presents a unique opportunity for accelerated growth by tackling complex challenges in a high-stakes environment. The learning curve will be steep, but the potential for professional development and tangible impact is immense.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a '0-to-1' initiative. What were the biggest challenges, and how did you overcome them?" (Focus on your ownership, execution, and problem-solving).

• "How would you approach translating a high-level strategic vision for a new SaaS product into a concrete execution roadmap and design plan?" (Demonstrate your strategic planning and operationalization skills).

• "Imagine we're launching a new SaaS tool for [specific industry]. How would you define its core UI/UX and brand identity to ensure rapid market adoption?" (Prepare to outline your design process and rationale).

• "What does 'extreme end-to-end ownership' mean to you, and how have you demonstrated it in your previous roles?" (Be ready with concrete examples showcasing initiative and accountability). Company & Culture Questions:

• "Why are you drawn to building new ventures from the ground up with EWOR GmbH, rather than joining an established company?" (Highlight your entrepreneurial drive and passion for innovation).

• "How do you typically collaborate with engineering and commercial teams to ensure successful product launches?" (Showcase your cross-functional communication and teamwork skills).

• "How do you stay updated on the latest trends in SaaS UI/UX and brand design, and how do you incorporate them into your work?" (Demonstrate your commitment to continuous learning). Portfolio Presentation Strategy:

• Start with the "Why": Clearly articulate the problem or opportunity each case study addresses.

• Detail Your Role: Explicitly state your responsibilities and contributions, especially in areas of strategy, execution, and ownership.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, brand assets) to illustrate your design work, and data/metrics to demonstrate impact.

• Explain Your Process: Walk through your decision-making process, from research and ideation to implementation and iteration.

• Highlight Outcomes: Focus on the tangible results and business impact achieved through your work. Be prepared to discuss ROI where applicable.

📝 Enhancement Note: The interview process is designed to assess your entrepreneurial spirit, your ability to execute complex projects, and your capacity to thrive in a fast-paced, autonomous environment. Be prepared to discuss your portfolio in detail, emphasizing your strategic thinking, design execution, and proven ownership.

📌 Application Steps

To apply for this operations and design position:

• Submit your application and resume through the provided link on the EWOR GmbH Teamtailor page.

• Customize Your Portfolio: Ensure your portfolio clearly highlights your experience in UI/UX and Brand Design, with a strong emphasis on SaaS products and any "0-to-1" initiatives. Select case studies that best demonstrate your ability to translate strategy into execution and drive outcomes.

• Optimize Your Resume: Tailor your resume to emphasize keywords like "SaaS," "UI/UX Design," "Brand Design," "Product Strategy," "Execution," "0-to-1 Initiatives," "Ownership," and "Remote." Quantify your achievements with specific metrics whenever possible.

• Prepare Your Narrative: Be ready to articulate your motivation for this role, your understanding of EWOR's mission, and how your skills align with the company's entrepreneurial culture and the demands of building new ventures. Practice presenting your portfolio case studies.

• Research EWOR GmbH: Understand the background of the founders (Paul Müller, Petter Made) and their previous ventures. This will provide valuable context for the company's ambition and your potential role within it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.