ROBINSON Social Media Manager & Graphic Designer (m/f/d)

📍 Job Overview

Job Title: ROBINSON Social Media Manager & Graphic Designer (m/f/d)

Company: TUI

Location: Flexible (On-site at a ROBINSON Club destination)

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-15

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead social media strategy and content creation for ROBINSON Clubs, driving engagement across platforms like Facebook and Instagram.

• Develop compelling visual assets and digital content, ensuring brand consistency with Corporate Identity (CI) across all online and offline channels.

• Act as a digital ambassador for ROBINSON, showcasing holiday experiences and connecting with the online community.

• Collaborate cross-functionally within the club to support guest relations and enhance the overall guest journey.

📝 Enhancement Note: While the title indicates "Social Media Manager & Graphic Designer," the core responsibilities and context point towards a role deeply embedded within a hospitality setting, focusing on content creation and community engagement rather than traditional B2B revenue operations. The "Flexible" location implies placement at one of the ROBINSON Club destinations, requiring on-site presence.

📈 Primary Responsibilities

• Develop and execute a comprehensive social media content calendar for platforms such as Facebook, Instagram, and potentially others, to showcase daily club life, guest experiences, and promotional content.

• Design visually appealing graphics, images, and short videos that align with ROBINSON's brand guidelines (CI) for social media posts, website assets, and print materials.

• Monitor social media channels, engage with the online community, respond to comments and messages, and foster a positive digital environment.

• Collaborate with on-site teams (e.g., guest relations, F&B, entertainment) to gather content, stories, and insights for social media and other communication channels.

• Contribute to the content strategy for other online and offline channels, including the ROBINSON app and printed marketing collateral.

• Support general guest relations activities, including welcoming and bidding farewell to guests, to gain firsthand insights and enhance guest experience storytelling.

• Stay updated on social media trends, platform updates, and best practices in digital marketing and graphic design to continuously improve content and engagement strategies.

📝 Enhancement Note: The responsibilities are heavily skewed towards content creation and community management within a hospitality context, rather than the typical "operations" focus on process optimization, system implementation, or revenue enablement. The role requires a blend of marketing, design, and guest-facing skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Marketing, Communications, Graphic Design, Digital Media, or a related field is typically expected for roles of this nature.

Experience: 2-5 years of professional experience in social media management and graphic design.

Required Skills:

• Proven experience in social media management, including content creation, scheduling, community engagement, and analytics.

• Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign; Canva) for creating visually compelling assets.

• Excellent written and verbal communication skills in both German and English.

• Strong organizational and time management skills to manage multiple tasks and deadlines effectively.

• Demonstrated ability to work collaboratively as part of a team and adapt to a dynamic environment.

• A genuine passion for hospitality and creating positive guest experiences. Preferred Skills:

• Experience working within the hospitality industry or for a tourism brand.

• Previous experience in a marketing or advertising agency setting.

• Familiarity with video editing software.

• Understanding of CI/brand guidelines and ability to apply them consistently.

• Experience with content management systems (CMS) or digital asset management (DAM) tools.

📝 Enhancement Note: The "About You" section directly lists these as requirements, so they are classified as required. Preferred skills are inferred based on industry standards for similar roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio showcasing a range of social media campaigns and graphic design projects, demonstrating versatility and creativity.

• Examples of social media content (posts, stories, short videos) that have driven engagement and community growth.

• Visual assets (graphics, logos, branding elements) that highlight design skills and adherence to brand guidelines.

• Case studies or examples that illustrate how design and social media efforts contributed to specific marketing objectives (e.g., increased brand awareness, event promotion). Process Documentation:

• Demonstrate an understanding of content creation workflows, from ideation and design to scheduling and performance analysis.

• Ability to document and articulate social media strategies and design processes.

• Experience in tracking and reporting on social media performance metrics and using insights to refine future content strategies.

📝 Enhancement Note: As this role involves both social media management and graphic design, a visual portfolio is critical. The "process" aspect relates to how the candidate approaches content creation, brand consistency, and performance measurement, which are key in marketing operations.

💵 Compensation & Benefits

Salary Range: As this is a role based at a ROBINSON Club destination, compensation is typically structured as a package including salary, accommodation, and catering. Specific salary figures are not provided and would vary based on the specific club location, local economic conditions, and candidate experience. A typical package for such an international, on-site role in the hospitality sector might range from €25,000 - €40,000 annually, depending on the cost of living at the destination and the candidate's seniority.

Benefits:

• Free Accommodation: Provided housing at or near the ROBINSON Club.

• Catering: Free meals in the guest restaurant.

• Use of all Club Facilities: Access to amenities and recreational activities within the club.

• Guest Restaurant Access: Specific dining privileges.

• Career Opportunities: Potential for advancement within ROBINSON and TUI Group.

• Regular Training: Opportunities for professional development and skill enhancement.

• Insurance: Comprehensive employment and health insurance coverage.

• Secure Employment Abroad: Guaranteed employment contract with international benefits.

Working Hours: Approximately 40 hours per week, though flexibility may be required due to the nature of social media management, event support, and hospitality operations, which can include evenings and weekends.

📝 Enhancement Note: The "Our Offer" section details the benefits. Salary is an estimate based on similar international hospitality roles and the provided benefits package, which significantly offsets living costs. The working hours are a standard assumption for full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tourism & Hospitality (specifically, premium club holidays).

Company Size: TUI Group is a large, multinational tourism conglomerate. ROBINSON Clubs, as a premium segment, operate over 20 locations worldwide with approximately 4,500 "ROBINS" (employees). This indicates a significant, well-established operational structure within a specialized niche.

Founded: ROBINSON's success story began over 50 years ago, highlighting a long-standing tradition and expertise in the club holiday market.

Team Structure:

• The role is part of the social media team within a specific ROBINSON Club, likely reporting to a Marketing Manager or Club Director.

• It involves close collaboration with various on-site departments, including guest relations, entertainment, and F&B.

• The "ROBINS" culture emphasizes a strong team spirit and a welcoming atmosphere, where employees are integral to the guest experience. Methodology:

• Content creation and social media management are driven by brand guidelines (CI) to ensure a consistent and premium brand image.

• A data-informed approach to social media is implied, with the need to track performance and adapt strategies.

• Emphasis on creating an authentic "digital journey" for followers, capturing the essence of a ROBINSON holiday.

Company Website: https://www.tuigroup.com/, https://www.robinson.com/

📝 Enhancement Note: Information is sourced from the provided company description and general knowledge of TUI and ROBINSON brands. The culture is described as warm, team-oriented, and focused on creating exceptional holiday experiences.

📈 Career & Growth Analysis

Operations Career Level: This role sits at a mid-level within the marketing and communications function of a specific club. It offers hands-on experience in a dynamic, customer-facing environment.

Reporting Structure: Likely reports to a Club Marketing Manager or a higher-level communications lead within the club. May also have dotted-line reporting to a central marketing team within ROBINSON or TUI Group for brand consistency.

Operations Impact: The role directly impacts brand perception, guest acquisition (through attracting interest via social media), and guest engagement. By creating compelling content, it helps drive bookings and enhances the overall ROBINSON brand experience.

Growth Opportunities:

• Specialization: Deepen expertise in social media strategy, content creation, or digital marketing within the hospitality sector.

• Leadership: Progress to a Social Media Manager or Marketing Manager role within a ROBINSON Club or a broader TUI Group marketing function.

• Cross-functional Development: Gain experience in other areas of club operations or hospitality management through internal mobility.

• Skill Enhancement: Benefit from regular training and career development programs offered by TUI Group.

📝 Enhancement Note: Growth opportunities are inferred based on the role's placement within a large, structured organization like TUI and the inherent career paths in marketing and hospitality.

🌐 Work Environment

Office Type: The role is based at a ROBINSON Club destination, meaning the "office" is integrated into a resort environment. This implies a mix of office-based work for design and strategy, and on-site, "in-the-field" work for capturing content and engaging with guests.

Office Location(s): Flexible, meaning the candidate will be placed at one of ROBINSON's international club locations. Specific locations are not listed but are typically in popular holiday destinations.

Workspace Context:

• Access to club facilities and a vibrant, international guest and employee community.

• A dynamic environment where work is intertwined with the holiday experience.

• Opportunities for creative expression and direct interaction with guests, fostering an engaging work atmosphere.

• Likely equipped with standard office technology, design software, and potentially photography/videography equipment.

Work Schedule: While a standard 40-hour week is mentioned, the nature of social media and hospitality requires flexibility. The role may involve working evenings, weekends, and public holidays to capture events, respond to real-time engagement, and ensure continuous social media presence.

📝 Enhancement Note: The "living and working at a holiday destination" aspect strongly suggests an on-site, resort-based work environment. The "flexible" location implies placement at any of their club properties.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience in social media management and graphic design, as well as language proficiency.

• Creative Challenge/Task: Candidates may be asked to complete a specific design or content creation task relevant to the ROBINSON brand and target audience.

• Interviews: Multiple rounds likely involving HR and marketing/club management. These will assess communication skills, cultural fit, understanding of the ROBINSON brand, and ability to work in a resort environment.

• Final Interview: Potentially with senior management to discuss role integration and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects that demonstrate social media strategy, engaging content creation, and strong graphic design skills applicable to a lifestyle/hospitality brand.

• Highlight Impact: For each project, briefly explain the objective, your role, the creative process, and the results achieved (e.g., engagement rates, follower growth, brand consistency). Quantify where possible.

• Brand Alignment: Ensure your portfolio reflects an understanding of brand aesthetics and CI, especially if you have experience with premium brands. Show how you can adapt your style to fit ROBINSON's premium holiday club image.

• Visual Storytelling: Use your portfolio to tell a story about your skills and how you can contribute to ROBINSON's digital presence. Include examples of diverse content formats (static images, carousels, short videos, stories).

• Language Proficiency: Be prepared to discuss your portfolio in both German and English.

Challenge Preparation:

• Familiarize yourself with ROBINSON's current social media presence across all platforms to understand their tone, style, and audience.

• Research current trends in social media marketing and graphic design within the travel and hospitality sectors.

• Prepare to articulate your creative process and how you would approach creating content for a specific ROBINSON club or campaign.

📝 Enhancement Note: The "About You" section and general industry practices for creative roles inform this section. A strong portfolio is paramount for this type of position.

🛠 Tools & Technology Stack

Primary Tools:

• Social Media Management Platforms: Experience with tools like Hootsuite, Buffer, Sprout Social, or similar for scheduling, monitoring, and analytics.

• Graphic Design Software: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Experience with Canva or similar user-friendly design tools is also beneficial.

• Content Management Systems (CMS): Familiarity with platforms used for website content updates (e.g., WordPress, or proprietary systems).

• Photo/Video Editing Software: Basic skills in tools like Adobe Premiere Pro, Final Cut Pro, or mobile editing apps for creating short video content.

Analytics & Reporting:

• Social Media Analytics Tools: Native platform analytics (Facebook Insights, Instagram Insights) and potentially third-party tools for deeper analysis of engagement, reach, and audience demographics.

• Reporting Tools: Ability to compile data into clear reports, potentially using tools like Google Sheets or Excel, to present performance metrics.

CRM & Automation:

• While not a primary focus, familiarity with CRM concepts and how social media activity might integrate with guest databases or marketing automation platforms could be advantageous.

📝 Enhancement Note: These tools are standard for social media managers and graphic designers in marketing roles. Specific CRM/automation integration is less likely to be a core requirement but is a good indicator of broader marketing operations awareness.

👥 Team Culture & Values

Operations Values:

• Passion for Holidays: A genuine enthusiasm for travel, hospitality, and creating memorable guest experiences.

• Team Spirit: A collaborative and supportive approach to working within a diverse, international team ("ROBINS").

• Guest Focus: Prioritizing guest satisfaction and actively contributing to their holiday enjoyment.

• Creativity & Innovation: Bringing fresh ideas for content and design to engage the audience.

• Reliability & Commitment: Delivering high-quality work and being a dependable member of the club team.

Collaboration Style:

• Cross-functional Integration: Working closely with various departments within the club to gather content and support guest services.

• Open Communication: Encouraging sharing of ideas and feedback within the marketing team and with other departments.

• Proactive Engagement: Actively seeking out stories and opportunities to highlight the club's offerings and guest experiences.

• Adaptability: Thriving in a dynamic, fast-paced resort environment where priorities can shift.

📝 Enhancement Note: Values and collaboration style are inferred from the company's description (e.g., "warmly we treat each other and our guests," "ROBINS feel right at home") and the nature of working in a resort.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring all content and design work adheres strictly to ROBINSON's CI across various platforms and formats.

• Content Sourcing: Consistently finding fresh, engaging content in a resort environment, especially during off-peak seasons or for specific club activities.

• Language Barriers: Effectively communicating and creating content for a diverse audience, and collaborating with international colleagues.

• Work-Life Balance: Managing demands in a 24/7 resort environment, balancing creative work with guest interaction and potential off-hours content needs.

• Measuring ROI: Clearly demonstrating the impact of social media and design efforts on business objectives like bookings and brand loyalty.

Learning & Development Opportunities:

• Skill Specialization: Advanced training in social media analytics, digital advertising, or specific design software.

• Cross-training: Opportunities to learn about other aspects of club operations or marketing within ROBINSON.

• International Experience: Gaining valuable global work experience in the tourism industry.

• Networking: Building a professional network within the TUI Group and the broader hospitality sector.

📝 Enhancement Note: Challenges are typical for content-focused roles in dynamic environments. Growth opportunities are standard for employees in large organizations with development programs.

💡 Interview Preparation

Strategy Questions:

• "How would you develop a social media content strategy for ROBINSON that highlights its unique premium club holiday experience?" (Focus on understanding the brand, target audience, and key differentiators.)

• "Describe a successful social media campaign you managed. What were the objectives, your approach, and the results?" (Prepare a case study showcasing your strategic thinking and impact.)

• "How do you ensure brand consistency in your graphic design work, especially when working with established CI guidelines like ROBINSON's?" (Demonstrate your understanding of brand stewardship.)

• "Imagine a situation where a guest posts a negative comment on ROBINSON's social media. How would you handle it?" (Assess your community management and crisis communication skills.) Company & Culture Questions:

• "What do you know about ROBINSON Clubs and TUI Group, and why are you a good fit for our 'ROBIN' culture?" (Research the brand, its values, and its position in the market.)

• "How do you envision your role contributing to the overall guest experience at a ROBINSON Club?" (Showcase your understanding of the hospitality context.)

• "Describe your experience working in a team, especially in an international or diverse environment." (Highlight your collaboration and adaptability skills.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (social media campaigns, branding, digital assets) or by client/objective.

• Narrative: For each key project, tell a story: the challenge, your solution, the process, and the impact. Use visuals effectively.

• Tool Proficiency: Be ready to discuss the tools and software you used and why you chose them.

• German & English: Be prepared to present and discuss your work in both languages.

• Enthusiasm: Convey your passion for design, social media, and the ROBINSON brand.

📝 Enhancement Note: Questions are tailored to assess core competencies for a Social Media Manager & Graphic Designer in a hospitality setting, focusing on creativity, brand understanding, and operational context.

📌 Application Steps

To apply for this ROBINSON Social Media Manager & Graphic Designer position:

• Submit your application through the provided link on the TUI Group careers portal.

• Portfolio Preparation: Ensure your portfolio is up-to-date, well-organized, and highlights your strongest social media and graphic design work relevant to lifestyle, travel, or hospitality brands. Prepare a concise overview of each project.

• Resume Optimization: Tailor your resume to emphasize your experience in social media management, graphic design, content creation, and guest relations. Use keywords such as "social media strategy," "content creation," "graphic design," "Adobe Creative Suite," "brand CI," "community management," "German," and "English."

• Interview Practice: Prepare for questions about your creative process, social media strategy, brand alignment, and your understanding of the ROBINSON brand and culture. Practice discussing your portfolio in both German and English.

• Company Research: Thoroughly research ROBINSON Clubs, TUI Group, their current marketing efforts, and their social media presence to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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