Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Heidi

Location: Melbourne, Victoria, Australia (Remote within Australia considered)

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: May 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Telecommute (Within Australia)

🚀 Role Summary

• Design, prototype, and ship exceptional user experiences for clinicians using Heidi's healthcare software, focusing on precision, cohesion, and user delight.

• Own specific product features end-to-end, from initial concept exploration to final implementation, ensuring a high standard of quality and craft.

• Leverage AI tools as an integral part of the design process to accelerate exploration, generate variants, and move efficiently from concept to refined solution.

• Collaborate closely with engineers, providing detailed design specifications and diligently reviewing builds to maintain design integrity and quality.

• Contribute to and uphold a robust design system, applying existing patterns rigorously and identifying areas for improvement or expansion.

📝 Enhancement Note: While the job title is "Product Designer," the description strongly emphasizes UI/UX design, interaction design, and visual craft, aligning it with a senior UX/UI Designer or Product Designer role focused on execution and high-fidelity design. The mention of "owning specific features" and working directly with engineers suggests a hands-on role with significant autonomy. The location flexibility within Australia for exceptional candidates indicates a potential for a distributed team model.

📈 Primary Responsibilities

• Produce pixel-perfect, interaction-complete designs that demonstrate a high level of craft, suitable for inclusion in a professional portfolio.

• Integrate AI tools (e.g., Figma AI, Claude Code) into the design workflow to enhance efficiency, explore design variations, and expedite the transition from conceptualization to detailed solutions.

• Work in close partnership with software engineers throughout the implementation phase, providing clear specifications and actively reviewing build quality against design intent.

• Pay meticulous attention to details that elevate software quality, including typography, spacing, motion design, and micro-interactions.

• Apply existing design system patterns consistently and effectively, while also identifying and advocating for necessary additions or corrections to the system.

• Actively participate in design critiques, sharing work early and often, providing constructive feedback, and receiving feedback with a professional and receptive attitude.

• Translate complex clinical workflows and user needs into intuitive, efficient, and aesthetically pleasing digital interfaces.

• Contribute to user research and feedback synthesis to inform design decisions, though the primary focus is on execution and craft.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on hands-on design execution, attention to detail, and collaboration within an engineering-led environment. The explicit mention of AI tools suggests a forward-thinking approach to design processes and a need for adaptability.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience, is typically expected for this level of role.

Experience: 2-5 years of experience in Product Design, UX/UI Design, or a similar role, with a demonstrated ability to deliver high-quality visual and interactive designs.

Required Skills:

• A strong portfolio showcasing exceptional craft at the component and screen level, with a focus on aesthetic appeal and emotional connection.

• Proven experience and regular, intentional use of AI tools (e.g., Figma AI, Claude Code, or similar) within a design workflow.

• Robust foundational skills in typography, layout, color theory, and visual design principles.

• Ability to articulate and defend design decisions based on principles and rationale, independent of extensive user testing data.

• Experience contributing to and working within established design systems.

• Strong understanding of interaction design principles and micro-interactions.

• Ability to work autonomously and manage feature ownership from concept to delivery, without extensive dedicated design system or research support. Preferred Skills:

• Experience in the healthcare technology sector, understanding the unique constraints and opportunities within clinical software.

• Proficiency with advanced AI-driven design tools and workflows.

• Experience with motion design and animation principles to enhance user experience.

• Familiarity with component architecture and best practices for scalable UI development.

• Ability to identify and fix inconsistencies in production interfaces proactively.

📝 Enhancement Note: The requirements heavily favor candidates who demonstrate a deep appreciation for visual design and interaction detail, and who are proactive in their approach to design and problem-solving, especially regarding the integration of AI tools and the maintenance of design quality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio that clearly demonstrates exceptional craft at both the component and screen level, conveying a sense of feeling and user connection rather than just functional flow.

• Case studies that highlight specific features owned end-to-end, detailing the design process from initial exploration through to final implemented product.

• Evidence of using AI tools within the design process, showcasing how they were leveraged to accelerate exploration, generate variants, or refine solutions.

• Examples of contributions to or rigorous application of design systems, illustrating an understanding of pattern consistency and scalability.

• Projects that showcase meticulous attention to detail in typography, spacing, color, and micro-interactions. Process Documentation:

• Case studies should outline the design process, including problem definition, ideation, AI-assisted exploration, detailed design, and engineering collaboration.

• Demonstrate how design decisions were made, particularly when user testing data was not the sole or primary driver.

• Showcase the ability to work within and contribute to a design system, including how existing patterns were applied and how new patterns were proposed or documented.

• Illustrate the process of collaborating with engineers, including spec handoff, build reviews, and issue resolution.

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's design capabilities, attention to detail, and proactive approach. Emphasis should be placed on demonstrating tangible results and a deep understanding of design principles, with a specific focus on AI integration and a "craft-first" mentality.

💵 Compensation & Benefits

Salary Range: For a Product Designer with 2-5 years of experience in Melbourne, Australia, a competitive salary range would typically fall between AUD $100,000 - $140,000 per annum, depending on the candidate's specific skills, portfolio strength, and interview performance.

Benefits:

• Annual Learning and Development Budget: $1,000 for professional growth and skill enhancement.

• Health and Wellness Allowance: $150 per month to support employee well-being.

• Home Office Budget: $500 to set up a productive remote workspace.

• Paid Parental Leave: 26 weeks for primary caregivers and 18 weeks for secondary caregivers.

• Fertility Support: Up to $10,000 for fertility treatments.

• Work From Anywhere: Four weeks per year, offering flexibility in location.

• Serious Equity: Significant stock options, reflecting a commitment to employee ownership and long-term success.

• Performance-Based Progression: Opportunities for rapid advancement for high-achievers in a scale-up environment.

Working Hours: 40 hours per week. While operating on outcomes, the company values mental health and adapts to schedules, emphasizing flexibility and trust over micromanagement.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for mid-level Product Designers in major Australian cities like Melbourne, considering the tech industry and the company's funding/stage. The benefits package is exceptionally generous, particularly the parental leave and fertility support, indicating a strong focus on employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech). Heidi aims to improve healthcare systems by reducing administrative burdens for clinicians, allowing them more time with patients.

Company Size: Specified as a scale-up, implying a growth phase with a dynamic and evolving team structure. This suggests opportunities for impact but also a need for adaptability.

Founded: Not specified, but the company's focus on solving critical healthcare system issues suggests a mission-driven organization.

Team Structure:

• The design team is integrated directly with engineering, with designers owning features and working closely with developers.

• There is an emphasis on a flat hierarchy and a collaborative, "all hands on deck" mentality, where everyone contributes to quality and takes responsibility.

• Cross-functional collaboration is key, particularly between Product Design and Engineering, to ensure seamless product development and implementation. Methodology:

• Data-Driven & Outcome-Focused: The company operates on "outcomes > inputs," indicating a focus on results and impact rather than process theatre or hours logged.

• Craftsmanship & Precision: There's a strong emphasis on high-quality design execution, attention to detail, and creating software that "makes someone smile."

• AI Integration: AI tools are seen as integral to the design process, used to accelerate workflows and explore possibilities.

• Mission-Driven: The team is united by a shared passion for solving significant problems in healthcare.

Company Website: https://www.heidihealth.com/

📝 Enhancement Note: Heidi presents itself as a mission-driven, high-performance startup focused on tangible impact in healthcare. The culture values deep craft, autonomy, proactive problem-solving, and a collaborative approach with engineering, all within a supportive environment that prioritizes employee well-being.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years of experience) for a Product Designer. It offers significant ownership of features, allowing for deep impact on specific product areas. The opportunity to influence design systems and processes also provides a stepping stone towards more senior or lead design roles.

Reporting Structure: While not explicitly stated, the designer will likely report to a Head of Product, Design Lead, or CTO, given the startup environment. They will work directly with engineers, implying a collaborative, peer-like relationship rather than a strict hierarchical one within feature teams.

Operations Impact:

• The Product Designer's work directly impacts clinician productivity and satisfaction by reducing time spent on administrative tasks.

• High-quality design contributes to Heidi's reputation for reliable, intuitive software, which is critical for adoption and retention in the healthcare sector.

• By owning features, the designer has a direct hand in shaping the user experience and driving the product's success and market differentiation. Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like interaction design, AI-assisted design workflows, or contributing to scaled design systems.

• Leadership Potential: As the company grows, opportunities may arise to mentor junior designers, lead design initiatives for larger features, or contribute to the strategic direction of the product.

• Industry Expertise: Gain invaluable experience in the HealthTech sector, understanding its unique challenges and contributing to meaningful system-level change.

• Fast Progression: The company explicitly states that "True A-players progress extremely fast here," indicating a clear path for rapid career advancement for high performers.

📝 Enhancement Note: This role offers substantial growth potential within a fast-paced scale-up environment. The emphasis on ownership and impact, combined with the company's stated commitment to rapid advancement for top talent, makes it an attractive opportunity for ambitious designers.

🌐 Work Environment

Office Type: The role is primarily remote, with a preference for candidates based in or willing to relocate to Sydney or Melbourne. The company offers a "Work From Anywhere" policy for four weeks a year, indicating a flexible and distributed approach.

Office Location(s): While the job posting mentions Sydney or Melbourne, the remote nature means the primary "workspace" is the candidate's home office. The company supports this with a $500 home office budget.

Workspace Context:

• Remote & Flexible: The work environment is primarily remote, demanding self-discipline and strong communication skills. The "operate on outcomes > inputs" philosophy supports this flexibility.

• Collaborative Tools: Expect to use digital collaboration tools extensively for design, communication, and project management (e.g., Figma, Slack, project management software).

• High-Impact Environment: Working in a scale-up means being part of a fast-paced, dynamic environment where individual contributions are highly visible and impactful.

• Mission-Focused: The team shares a strong commitment to improving healthcare, fostering a sense of purpose and shared mission.

Work Schedule: While a standard 40-hour week is mentioned, the company emphasizes flexibility and adapting to individual schedules, prioritizing mental health and outcomes over strict adherence to hours.

📝 Enhancement Note: The work environment at Heidi is designed for highly motivated, self-sufficient individuals who thrive in a remote, flexible, and outcome-oriented setting. The emphasis on trust and autonomy, coupled with a strong mission, creates a unique and potentially rewarding work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio. The portfolio is the primary gatekeeper.

• Portfolio Deep Dive: Expect a session where you'll walk through your portfolio, discussing specific projects, design decisions, and your process, particularly how you've used AI tools and demonstrated craft.

• Design Exercise/Challenge: A practical design task, potentially involving a case study or a critique of an existing interface, focusing on your problem-solving skills, design thinking, and ability to apply principles. This may involve AI tool usage.

• Engineering Collaboration Discussion: Conversations with engineers to assess your ability to collaborate, communicate technical requirements, and review builds effectively.

• Culture & Values Fit: Interviews with team members to assess alignment with Heidi's mission, values, and collaborative style.

• Final Interview: Likely with a senior leader (e.g., Head of Product, CTO) to discuss overall fit, career aspirations, and final decision-making.

Portfolio Review Tips:

• Show, Don't Just Tell: Ensure your portfolio visually communicates the quality of your work. Use high-fidelity mockups, prototypes, and clear explanations.

• Highlight AI Integration: Dedicate sections or specific projects to showcasing how you've effectively used AI tools in your workflow, demonstrating your intent and impact.

• Focus on Craft & Detail: Emphasize your attention to typography, spacing, interaction, and micro-interactions. Explain why these details matter.

• Defend Your Decisions: Be prepared to articulate your design rationale without solely relying on user testing data. Discuss your principles and thought process.

• Demonstrate Ownership: Clearly articulate which parts of a project were your responsibility and the impact of your contributions.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type or by the skills you want to highlight. Ensure it's easy to navigate.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with common challenges and user needs in healthcare technology.

• Practice AI-Assisted Workflows: Be ready to demonstrate your proficiency with AI design tools under timed conditions.

• Articulate Your Process: Be prepared to explain your design process, from problem identification to solution implementation, highlighting your critical thinking and decision-making.

• Focus on Quality & Detail: For any practical exercise, ensure your output is polished, pixel-perfect, and demonstrates a deep understanding of design principles.

📝 Enhancement Note: The application process heavily favors candidates with a strong, visually compelling portfolio that showcases not only design skills but also a proactive, detail-oriented, and AI-savvy approach. The ability to articulate design rationale and demonstrate ownership will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, likely used for UI design, prototyping, and collaboration. Proficiency is essential.

• AI Design Tools: Explicitly mentioned tools like Figma AI, Claude Code, or similar. Candidates are expected to integrate these regularly into their workflow for exploration and acceleration.

• Prototyping Tools: Figma's built-in prototyping capabilities or other related tools for creating interactive mockups.

Analytics & Reporting:

• While not explicitly mentioned, expect to work with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics) to understand user behavior and inform design iterations.

• Data visualization tools may be used to present findings or design impact. CRM & Automation:

• Not directly relevant to the Product Designer role, but understanding how design integrates with the broader product development lifecycle and customer feedback loops is beneficial.

📝 Enhancement Note: Proficiency in Figma is a given. The key differentiator for this role will be demonstrated skill and intentional use of AI tools within the design process. Familiarity with product analytics will be helpful for understanding user impact.

👥 Team Culture & Values

Operations Values:

• Craftsmanship: A deep commitment to producing high-quality, polished, and aesthetically pleasing work. "Pixel-precise" and "sweat the details" are key indicators.

• Impact & Mission: A strong drive to solve real problems in healthcare, making a tangible difference in clinicians' lives and patient care.

• Autonomy & Ownership: Trust in individuals to own their work, make decisions, and drive projects forward without constant oversight.

• Collaboration & Directness: Open communication, honest critique, and a willingness to work closely with engineers and other team members.

• Continuous Improvement: An iterative approach to design and processes, with a proactive mindset towards fixing issues and enhancing quality.

Collaboration Style:

• Engineering Partnership: Designers work hand-in-hand with engineers, ensuring seamless implementation and maintaining design integrity.

• Constructive Critique: A culture where feedback is given and received openly and professionally, fostering continuous learning and improvement.

• Outcome-Oriented: Collaboration is focused on achieving shared goals and delivering impactful results, rather than adhering to rigid processes.

• "All Hands on Deck": A willingness to contribute beyond defined roles when necessary to ensure the success of the product and team.

📝 Enhancement Note: The culture at Heidi is built around high performers who are passionate about their craft, driven by mission, and capable of working autonomously within a collaborative, outcome-focused team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft with Speed: The need to produce high-quality, detailed work quickly in a fast-paced scale-up environment, especially with AI tools that can accelerate output but require careful oversight.

• Healthcare Complexity: Navigating the intricate and often rigid landscape of healthcare systems, regulations, and user needs.

• Remote Collaboration: Maintaining strong design cohesion, communication, and a sense of team connection in a distributed or hybrid work setting.

• Independent Decision-Making: The expectation to make strong design decisions with potentially limited direct oversight or extensive research support, requiring confidence and strong rationale.

Learning & Development Opportunities:

• AI in Design: Becoming a leader in leveraging AI tools for design exploration, efficiency, and innovation.

• HealthTech Expertise: Developing deep domain knowledge in the healthcare technology sector.

• Design System Contribution: Gaining experience in building, maintaining, and scaling design systems within a growing product.

• Rapid Career Advancement: The opportunity to progress quickly into more senior or leadership roles due to the company's growth trajectory and focus on high performers.

• Cross-Functional Exposure: Working closely with engineers, product managers, and potentially other stakeholders to gain a holistic understanding of product development.

📝 Enhancement Note: This role presents challenges that are directly linked to significant growth opportunities, particularly in mastering AI-driven design and navigating the complexities of the HealthTech industry within a high-growth startup.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to make a significant design decision without extensive user testing data. What was your rationale, and what was the outcome?" (Focus on your design principles, critical thinking, and ability to defend decisions).

• "Walk us through a project where you used AI tools to accelerate your design process. What tools did you use, how did they impact your workflow, and what were the results?" (Be specific about tools, process, and outcomes).

• "How do you ensure pixel-perfect quality and maintain consistency in your designs, especially when working with a design system and collaborating with engineers?" (Highlight your attention to detail, process, and understanding of systems). Company & Culture Questions:

• "What excites you about Heidi's mission to improve healthcare systems, and how does that align with your personal values or career goals?" (Show genuine interest in the mission).

• "Describe your ideal collaboration dynamic with engineers. How do you ensure effective communication and a shared understanding of design intent?" (Emphasize partnership and clear communication).

• "How do you approach receiving and giving constructive feedback within a design team or cross-functionally?" (Show receptiveness and professionalism). Portfolio Presentation Strategy:

• Curate Ruthlessly: Select 2-3 of your strongest projects that best showcase the required skills, especially AI integration and high-quality craft.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (including AI use), your design decisions and rationale, and the final outcome/impact.

• Highlight Details: Point out specific examples of exquisite typography, spacing, micro-interactions, or AI-generated elements that demonstrate your craft.

• Be Ready for Deep Dives: Anticipate questions about specific UI elements, interaction patterns, and your reasoning behind them.

• Showcase AI Workflow: Be prepared to demonstrate how you used AI tools – show variants, explorations, or how it helped you refine a concept.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of design craft, a proven ability to integrate AI tools effectively, and a proactive, collaborative mindset aligned with Heidi's mission and culture.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating exceptional craft, AI tool integration, and feature ownership. Ensure it clearly showcases your ability to create cohesive, precise, and user-centric designs.

• Resume Optimization: Update your resume to emphasize relevant experience (2-5 years), key skills (UI/UX, AI tools, design systems), and any HealthTech exposure. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, defending design decisions, and discussing your experience with AI tools. Prepare specific examples for behavioral and situational questions.

• Company Research: Familiarize yourself with Heidi's mission, product, and values. Understand the challenges within healthcare technology and how Heidi aims to address them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.