Marketing Strategist & Content Designer

📍 Job Overview

Job Title: Marketing Strategist & Content Designer

Company: Scale Army Careers

Location: Remote (Open to candidates in LATAM, Africa, and Eastern Europe)

Job Type: CONTRACTOR

Category: Marketing Operations / GTM Strategy

Date Posted: May 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute AI-driven creative campaigns and social media content across multiple client accounts.

• Manage content calendars and perform UX audits to optimize web performance and brand alignment.

• Leverage AI tools for content generation and asset creation, ensuring strategic alignment and quality control.

• Collaborate with cross-functional teams to ensure timely and effective delivery of marketing assets and campaigns.

📝 Enhancement Note: This role is positioned as a hybrid strategist and executor, focusing on the practical application of AI in content creation and campaign management within a fast-paced agency environment. The emphasis on AI tools and their validation suggests a need for operations professionals who can bridge creative ideation with data-informed execution.

📈 Primary Responsibilities

• Utilize AI tools such as Claude and ChatGPT for prompt-based copywriting across social media, email, and web, ensuring human-like quality and brand consistency.

• Generate high-quality image and video assets using AI tools, strictly adhering to campaign objectives and client guidelines.

• Rigorously validate AI-generated output for accuracy, brand tone, and factual correctness before content publication.

• Execute blog and LinkedIn content across various industries, maintaining strategic alignment and quality standards.

• Conduct UX audits, analyze heatmap data, and provide actionable recommendations for website optimization.

• Create and maintain content calendars across multiple client accounts, ensuring consistent posting and quality across platforms including Meta, LinkedIn, TikTok, and YouTube.

• Provide strategic guidance on social media performance, emerging trends, and platform best practices.

• Monitor social media engagement, manage comments, and coordinate responses with the team.

• Coordinate with designers, video editors, and social media managers to ensure smooth and timely delivery of assets.

• Keep project workflows organized using project management tools like Asana.

• Communicate proactively with leadership and team members via Google Chat and other channels throughout the designated workday.

• Review, edit, and optimize creative assets for color correction, image selection, and brand consistency.

• Assist in strategy for paid media placements, monitoring performance against existing guides and funnels.

• Ensure all content and creative output aligns with client branding standards and overarching campaign goals.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on process management and execution within a digital marketing context. The requirement to "pivot seamlessly between diverse tasks" and manage "multiple client accounts simultaneously" points to a need for strong organizational skills and the ability to adapt quickly to changing project demands, typical of operations roles in dynamic agency settings.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a strong understanding of marketing principles is implied.

Experience:

• 3+ years of experience in a creative, marketing, or advertising agency environment.

• Proven track record managing multiple client accounts and shifting deadlines in an agency setting is mandatory.

• Demonstrated experience writing and executing blog and LinkedIn content across diverse industries.

• Hands-on experience conducting UX audits and interpreting heatmap data to drive optimization decisions. Required Skills:

• Strategic Thinking: Ability to independently develop concepts and manage them through to completion before handing off for advanced design execution.

• AI Content Proficiency: Comfort and critical evaluation skills for AI tools like Claude and ChatGPT; resourceful, cautious, and intellectually curious.

• Copywriting & Content Creation: Strong written English with the ability to produce compelling copy across social, email, and web formats.

• Social Media Strategy: Deep understanding of platform dynamics across Meta, LinkedIn, TikTok, and YouTube.

• Communication & Availability: Proactive communication via Google Chat and responsiveness throughout the designated workday (9 AM – 5 PM EST).

• Industry Curiosity: A genuine interest in marketing, web development, design, and the industries served by the agency; ability to bring current knowledge to projects.

• Multitasking: Ability to manage diverse tasks and multiple client accounts simultaneously.

• Project Management: Experience with tools like Asana for workflow organization.

Preferred Skills:

• Familiarity with design tools such as Canva, Figma, or the Adobe Suite.

• Experience assisting in paid media strategy and performance monitoring.

• Understanding of data analysis and interpretation for UX/website optimization.

📝 Enhancement Note: The qualifications emphasize a blend of creative execution, strategic thinking, and operational efficiency. The requirement for "mandatory" agency experience and proven multitasking ability directly translates to operational readiness in a high-volume, client-facing environment. Proficiency with AI tools is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a history of managing and executing marketing campaigns across multiple client accounts, showcasing the scope and complexity of projects handled.

• Include examples of content creation (copywriting for social, email, web) that highlight strategic thinking and brand voice adaptation.

• Showcase initiatives where UX audits or heatmap analysis led to tangible optimization recommendations or improvements.

• Provide evidence of content calendar management and social media strategy implementation across various platforms.

• If applicable, include examples where AI tools were integrated into the content creation process, detailing the approach and outcomes. Process Documentation:

• Illustrate your approach to campaign ideation, concept development, and execution, detailing how you transition from strategy to tangible assets.

• Showcase your workflow for managing multiple projects simultaneously, including organization methods and prioritization strategies.

• Detail your process for reviewing and validating AI-generated content, emphasizing quality control and brand alignment checks.

• Present how you approach UX audits and data analysis, including the steps taken to derive actionable recommendations for optimization.

📝 Enhancement Note: While not a traditional "operations" role, the emphasis on campaign execution, workflow management, and leveraging AI tools necessitates a portfolio that demonstrates structured thinking and process-oriented execution. Candidates should be prepared to articulate their methodologies for managing complex workflows and ensuring quality control in content production.

💵 Compensation & Benefits

Salary Range: $1,600 - $2,000 USD per month

• This range is based on the provided monthly salary figures for a contractor role. It reflects a mid-level position requiring specialized skills in digital marketing, content strategy, and AI tool utilization within a remote, international context. The upper end of the range would typically be for candidates with more extensive agency experience and a stronger portfolio demonstrating successful campaign execution and AI integration. Benefits:

• Fully Remote Work Arrangement: Opportunity to work from any of the approved locations (LATAM, Africa, Eastern Europe) without the need for office presence.

• Flexible Work Hours (within client time zone): While the core workday is aligned with 9 AM – 5 PM EST, the contractor status may offer some flexibility in managing personal time outside of core collaboration hours.

• Exposure to AI-Driven Marketing: Gain hands-on experience with cutting-edge AI tools and their application in a professional marketing setting.

• Diverse Client Exposure: Work with a variety of industries and clients, offering broad experience and exposure to different marketing challenges.

• Contractor Status: Potential for project-based work and varied assignments.

Working Hours: 9 AM – 5 PM EST (Eastern Standard Time)

• This implies a need to be available and responsive during U.S. East Coast business hours, requiring candidates to align their work schedule accordingly, regardless of their local time zone.

📝 Enhancement Note: The salary is presented as a monthly figure for a contractor, which is common for international remote roles. Benefits are standard for contract positions, with a notable emphasis on the exposure to AI technologies and the diverse client base as key selling points. The strict adherence to EST working hours is a critical operational constraint for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising / Marketing Agency (specializing in multi-channel campaigns and AI-driven tools).

Company Size: Not explicitly stated, but described as "growing quickly with the ambition to match," suggesting a dynamic, potentially mid-sized to large agency environment.

Founded: Not specified, but the focus on AI integration implies a modern, forward-thinking approach.

Team Structure:

• The role requires coordination with "designers, video editors, and social media managers," indicating a collaborative team structure with specialized roles.

• The "Marketing Strategist & Content Designer" is expected to be a self-starter who can "run with a concept independently" and communicate "proactively with leadership and team members."

• Cross-functional collaboration is key, with the role acting as a bridge between strategy and execution, and liaising between creative production and client-facing output. Methodology:

• The agency utilizes "AI-driven tools" to "push creative production and execution to the next level."

• Emphasis is placed on "strategic thinkers who can own ideas from concept to completion."

• The culture values "momentum" and operates at a "high-velocity."

• Data-driven insights are crucial, as seen in the requirement to conduct "UX audits" and analyze "heatmaps."

Company Website: https://careers.scalearmy.com/

Company Specialties: Multi-channel campaigns, AI-driven marketing tools, end-to-end marketing solutions, rapid creative production, strategic thinking, and execution.

📝 Enhancement Note: The company culture is characterized by speed, innovation (especially with AI), and a results-oriented approach. For operations professionals, this means adapting to agile workflows, embracing new technologies, and maintaining clear communication to ensure high velocity and client satisfaction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of agency experience. It's a hybrid role that blends strategic marketing functions with hands-on content creation and execution. For someone looking to move into a more integrated GTM or Marketing Operations role, this provides exposure to campaign lifecycle management, AI tool integration, and cross-functional project coordination.

Reporting Structure: The role requires proactive communication with "leadership and team members," suggesting a structure where the individual contributes to team objectives and reports to a manager or team lead overseeing client accounts. Direct oversight of designers, editors, and social media managers is not indicated; rather, it's a coordination role.

Operations Impact: The Marketing Strategist & Content Designer directly impacts client success by developing and executing campaigns that drive engagement, brand consistency, and potentially lead generation. Their work contributes to client retention and agency growth by delivering high-quality, AI-enhanced marketing solutions that meet client objectives and keep projects moving efficiently.

Growth Opportunities:

• Specialization in AI Marketing: Deepen expertise in leveraging AI tools for content creation, campaign optimization, and predictive analytics within marketing.

• Client Account Management: Progress towards managing larger or more complex client portfolios, potentially leading to a senior strategist or account manager role.

• Marketing Operations Integration: Develop a stronger understanding of the operational backbone of marketing campaigns, potentially transitioning into a dedicated Marketing Operations role focused on process, technology, and data integrity.

• Creative Strategy Leadership: Advance to roles with greater strategic input, influencing campaign direction and client marketing roadmaps.

• Cross-functional Skill Development: Gain broader experience working with diverse teams (design, video, social media, paid media), enhancing overall project management and collaboration skills.

📝 Enhancement Note: While the title is "Marketing Strategist & Content Designer," the responsibilities and required skills align with a role that has significant operational components. Growth potential lies in specializing further within AI-driven marketing or moving towards more structured operations or account management roles, leveraging the multi-client, multi-platform experience.

🌐 Work Environment

Office Type: Fully Remote (Work from Home).

Office Location(s): Candidates can be based in LATAM, Africa, and Eastern Europe, with specific mention of Egypt, Argentina, Ethiopia, Nigeria, and South Africa. The role requires adherence to U.S. business hours (9 AM – 5 PM EST).

Workspace Context:

• Remote Collaboration: The primary mode of interaction will be digital, utilizing tools like Google Chat and Asana. This necessitates strong self-discipline and effective online communication skills.

• Tool Integration: Access to and proficiency with a suite of digital marketing and project management tools is essential, including AI platforms, social media management tools, and potentially design software.

• Independent Work: The role demands a high degree of autonomy, with the expectation that individuals can manage their tasks and projects with minimal direct supervision, while remaining available for team syncs and client-related communications.

Work Schedule: 9 AM – 5 PM EST. This is a fixed schedule requirement, meaning individuals in significantly different time zones will need to adjust their daily routines to align with U.S. East Coast business hours. This is a critical operational consideration for remote work.

📝 Enhancement Note: The work environment is entirely remote, emphasizing self-management and digital collaboration. The strict adherence to EST working hours is a key operational characteristic that candidates must be prepared to accommodate, impacting work-life balance depending on their local time zone.

📄 Application & Portfolio Review Process

Interview Process:

• Application Form: Initial screening based on submitted application details and qualifications.

• Video Showcase: Candidates are required to record a video demonstrating their skill sets.

This likely includes showcasing their strategic thinking, creative output, and ability to articulate their experience, possibly in relation to AI tool usage or campaign execution.

• Potential Further Stages: While not detailed, typical agency interviews might include:
  • Skills Assessment/Case Study: A practical exercise to evaluate strategic thinking, content creation, or problem-solving abilities, potentially involving AI tool application.
  • Team/Manager Interviews: Discussions to assess cultural fit, collaboration style, and deeper understanding of the role's responsibilities and operational demands.
  • Client Scenario Discussions: Evaluating how candidates would handle specific client challenges or campaign scenarios.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase any projects where AI tools were used for content generation, ideation, or optimization. Detail the AI's role, your input, and the resulting outcomes.

• Demonstrate Multitasking: Present case studies that clearly illustrate your ability to manage multiple client accounts and diverse tasks simultaneously. Quantify achievements where possible (e.g., number of clients managed, campaigns launched concurrently).

• Showcase Strategic-to-Execution Flow: For each project, articulate your thought process from initial strategy or concept to final execution and any performance analysis.

• Emphasize UX/Optimization: If you have UX audit experience, present a case study that details your methodology, the data you analyzed (heatmaps, analytics), and the actionable recommendations you provided, along with any observed impact.

• Video Presentation Skills: Since a video showcase is required, practice presenting your key skills and portfolio highlights concisely and engagingly. Ensure good audio and video quality.

Challenge Preparation:

• AI Prompt Engineering: Be ready to discuss your approach to crafting effective prompts for AI tools like ChatGPT and Claude to achieve specific marketing outcomes.

• Content Validation: Prepare to explain how you critically evaluate AI-generated content for accuracy, brand voice, and factual correctness.

• Campaign Execution Scenarios: Anticipate questions about how you would approach developing a campaign for a specific industry or platform, or how you would manage a sudden shift in client priorities.

• Remote Collaboration Best Practices: Be ready to discuss how you ensure effective communication and collaboration in a remote, asynchronous (partially) environment, especially with the EST time zone requirement.

📝 Enhancement Note: The application process is unique with its video showcase requirement. Candidates should prepare to demonstrate their practical skills and strategic thinking visually. The portfolio should strongly emphasize AI integration and multitasking capabilities, crucial for this role's operational demands.

🛠 Tools & Technology Stack

Primary Tools:

• AI Content Generation: Claude, ChatGPT, and similar platforms. Proficiency in prompt engineering and critical evaluation of AI output is essential.

• Project Management: Asana or similar tools for workflow organization and task management.

• Communication: Google Chat and other relevant team communication platforms.

• Social Media Platforms: Meta (Facebook, Instagram), LinkedIn, TikTok, YouTube. Understanding of content creation and management best practices for each.

Analytics & Reporting:

• UX Audit Tools: Experience with tools for UX audits and analyzing user behavior data.

• Heatmap Analysis: Familiarity with heatmap tools (e.g., Hotjar, Crazy Egg) for interpreting user interaction data.

• Performance Monitoring: Tools for tracking social media engagement, campaign performance, and potentially paid media metrics.

CRM & Automation:

• While not explicitly listed, a general understanding of CRM principles and marketing automation concepts may be beneficial for content alignment across channels. Design Tools (Preferred):

• Canva, Figma, Adobe Suite (e.g., Adobe InDesign). While not the primary focus, familiarity is considered a plus for asset review and editing.

📝 Enhancement Note: The technology stack heavily features AI tools for content creation, underscoring the role's forward-thinking nature. Proficiency in project management and communication tools is critical for operational efficiency in a remote, multi-client environment.

👥 Team Culture & Values

Operations Values:

• Agility & Speed: Thrives in a "high-velocity" environment, valuing quick thinking and rapid execution.

• Strategic Execution: Combines strategic ideation with hands-on implementation, owning tasks from concept to completion.

• Innovation & AI Adoption: Embraces new technologies, particularly AI, to enhance creative production and efficiency.

• Client-Centricity: Focuses on delivering "end-to-end marketing solutions" that meet client needs and drive results.

• Proactive Communication: Values clear, consistent, and timely communication, especially in a remote, cross-functional setting.

• Continuous Learning: Encourages staying current with "emerging trends" and industry best practices.

Collaboration Style:

• Cross-functional Integration: Works closely with designers, video editors, and social media managers, requiring strong coordination and clear handover processes.

• Proactive Engagement: Expected to communicate proactively with leadership and team members, fostering a collaborative and transparent workflow.

• Independent Contribution: While collaborative, the role also requires individuals to "run with a concept independently," demonstrating initiative and self-direction.

• Feedback Loop: Implied need for constructive feedback exchange to ensure quality and alignment across campaigns and assets.

📝 Enhancement Note: The culture emphasizes a fast-paced, innovative, and collaborative environment where individuals are expected to be both strategic thinkers and effective executors. For operations professionals, this means being adaptable, communicative, and proactive in managing workflows and contributing to team goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Alignment: Working 9 AM – 5 PM EST while based in LATAM, Africa, or Eastern Europe can present personal scheduling challenges and may impact work-life balance.

• AI Output Validation: Consistently ensuring the accuracy, quality, and brand-appropriateness of AI-generated content requires a critical eye and rigorous processes.

• Managing Multiple Client Demands: Juggling diverse client needs, deadlines, and strategic objectives simultaneously within a high-velocity environment.

• Balancing Strategy and Execution: Effectively transitioning between high-level strategic thinking and detailed, hands-on content creation and asset review.

• Remote Collaboration Effectiveness: Maintaining strong communication and team cohesion in a fully remote setting without direct in-person interaction.

Learning & Development Opportunities:

• AI Marketing Specialization: Deep dive into advanced AI tools and their application in marketing strategy, content generation, and campaign optimization.

• Agency Operations Exposure: Gain hands-on experience with the operational intricacies of a fast-paced advertising agency, managing multiple client projects and workflows.

• Cross-Industry Marketing Insights: Develop a broad understanding of marketing strategies and content needs across various industries.

• Digital Marketing Skill Enhancement: Improve skills in social media strategy, copywriting, UX analysis, and content design.

• Remote Work Best Practices: Hone skills in asynchronous communication, self-management, and digital collaboration.

📝 Enhancement Note: The challenges are primarily operational and strategic, focusing on managing diverse demands, ensuring quality with new technologies, and adapting to the remote work environment. Growth opportunities are significant for those looking to specialize in AI marketing or gain comprehensive agency operations experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to manage multiple client campaigns with competing deadlines. How did you prioritize tasks and ensure all deliverables were met?" (Assesses multitasking, prioritization, and operations management skills).

• "How would you approach using AI tools like ChatGPT to generate social media copy for a new product launch? What steps would you take to ensure the output is on-brand and accurate?" (Evaluates AI proficiency, critical thinking, and content validation processes).

• "Walk me through your process for conducting a UX audit on a website. What tools would you use, what data would you analyze, and what kind of recommendations would you typically make?" (Tests analytical skills, data interpretation, and recommendation generation). Company & Culture Questions:

• "What interests you about working with AI-driven marketing tools, and how do you see them evolving the advertising industry?" (Assesses industry curiosity and forward-thinking).

• "This role requires working 9 AM – 5 PM EST. How do you plan to manage this schedule given your local time zone, and what strategies do you use to maintain productivity during core business hours?" (Evaluates commitment to schedule and remote work discipline).

• "Describe your ideal remote work environment and how you ensure effective collaboration with team members you may not meet in person." (Assesses remote work readiness and communication style). Portfolio Presentation Strategy:

• AI Case Study: Select a project where you leveraged AI tools. Clearly articulate the problem, your AI-driven solution, your validation process, and the measurable outcome. Quantify the benefits if possible (e.g., time saved, engagement increase).

• Multitasking Showcase: Present a portfolio piece or narrative that demonstrates your ability to manage multiple distinct projects or clients concurrently. Detail your organizational methods and how you ensured quality across all.

• Strategic Impact Example: Choose a project where your strategic input or UX audit recommendations led to a demonstrable improvement in campaign performance or user experience. Focus on the 'why' and the 'how' of your contribution.

• Concise Video Delivery: Practice delivering your key qualifications and portfolio highlights within a short, impactful video format, ensuring clarity, enthusiasm, and professionalism.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of AI tools, robust multitasking and project management skills, and a clear understanding of remote work dynamics. The video showcase is a key component, so practicing presentation and content delivery is vital.

📌 Application Steps

To apply for this operations-aligned marketing position:

• Fill in the application form thoroughly, paying close attention to details regarding your experience with AI tools, agency work, and multi-client management.

• Record a video showcasing your skill sets: Prepare a concise video (likely 2-5 minutes) that highlights your strategic thinking, content creation abilities, experience with AI tools, and your approach to managing multiple projects. Practice your delivery to ensure it's clear, engaging, and professional.

• Optimize your resume for operations keywords: Ensure your resume clearly highlights experience with project management tools (like Asana), AI content generation platforms, social media strategy, campaign execution, and any UX/analytics experience. Quantify achievements where possible.

• Prepare portfolio examples demonstrating AI integration and multitasking: Have specific examples ready to discuss or showcase how you've used AI in marketing, and how you've successfully juggled multiple client demands.

• Research Scale Army Careers and their clients: Understand their approach to marketing, their focus on AI, and the industries they serve to tailor your application and video response effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.