Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Cloudpay

Location: Budapest, Hungary (with potential for Barcelona, Spain or Poland)

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: April 28, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is crucial for translating complex B2B payroll and financial concepts into visually engaging digital assets that resonate with a global audience across EMEA and the Americas.

• The Graphic Designer will be instrumental in maintaining and evolving CloudPay's brand identity across all marketing and internal communications channels, ensuring consistency and impact.

• The position demands a proactive and collaborative approach, working within a fast-paced, deadline-driven environment to produce a variety of creative outputs, including video, graphics, and animations.

• As a brand guardian, the designer will be responsible for upholding brand guidelines, developing design frameworks, and ensuring all creative elements align with business objectives and support the entire customer journey.

📝 Enhancement Note: While the title is "Marketing Graphic Designer," the responsibilities lean heavily into visual content strategy and brand stewardship for a B2B financial technology company. The role requires translating complex financial/payroll concepts, indicating a need for strategic thinking beyond pure aesthetics. The emphasis on supporting Sales and internal functions also suggests a broader impact than typical marketing-only design roles.

📈 Primary Responsibilities

• Develop and produce high-quality digital assets, including videos, graphics, illustrations, and animations, to support marketing, sales, and internal communications initiatives.

• Collaborate closely with content and demand generation teams to manage project deadlines and schedules for multiple concurrent projects, ensuring timely delivery of creative assets.

• Design content tailored to each stage of a complex B2B buying journey for global payroll and payments, ensuring suitability for English-speaking users across various regions.

• Partner with the Director of Brand & Communications to shape, curate, and consistently uphold brand guidelines across all company touchpoints, from initial customer engagement to internal communications and employer branding.

• Create and implement design frameworks, innovative ideas, and standards to support a wide range of use cases, including web design, user platform outputs, and marketing campaign materials.

• Manage external creative agencies, overseeing their time, resources, and output to ensure flexible and high-quality creative solutions that align with CloudPay's strategic goals.

• Support creative output for internal communications, HR initiatives, and employer branding efforts, contributing to a cohesive company image and employee experience.

📝 Enhancement Note: The responsibilities highlight a need for strategic design thinking, not just execution. The mention of "complex buying journey" and "visualizing complex payroll and financial concepts" suggests the candidate must understand B2B sales cycles and translate abstract ideas into tangible, understandable visuals. Managing external agencies also implies a level of project management and vendor oversight.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, Digital Media, or a related field is typically expected for roles of this nature. Equivalent practical experience will also be considered.

Experience: A minimum of 2-5 years of professional experience as a Graphic Designer or Creative Media Designer, with a proven track record of producing diverse online, print, and video-based content.

Required Skills:

• Graphic Design Proficiency: Demonstrated expertise in creating compelling visual assets for digital and print mediums.

• Creative Media Production: Experience in producing a range of content, including graphics, illustrations, and animations.

• Video Editing & Production: Significant experience with video editing and production software is essential.

• Design Software Expertise: High proficiency in industry-standard design software, specifically mentioning Figma, and a strong understanding of its collaborative features.

• Brand Management: Proven ability to act as a brand guardian, upholding and shaping brand guidelines across all touchpoints.

• Web Design Principles: Understanding of web design principles and best practices for user interfaces.

• Project Management: Ability to manage multiple projects simultaneously, organize tasks, and meet deadlines in a fast-paced, deadline-driven environment.

• Problem-Solving: Strong creative thinking and problem-solving skills, with the ability to visualize complex concepts and find effective visual solutions.

• Collaboration: Proven ability to work effectively both independently and as part of a multi-functional team.

• Communication Skills: Excellent verbal and written communication skills, essential for collaborating with internal teams and managing external agencies.

• B2B Marketing Acumen: Understanding of B2B marketing principles and the ability to design for complex buying journeys.

Preferred Skills:

• Live Footage Editing: Experience with live footage editing is a significant advantage.

• Project Management Tools: Experience with Monday.com or similar project management platforms.

• Copywriting/Brief Translation: Ability to translate commercial briefs into effective copy and design concepts.

• Animation Software: Familiarity with advanced animation software beyond basic capabilities.

📝 Enhancement Note: The "Experience needed for this role" section clearly outlines essential skills. The emphasis on Figma, video editing, and the ability to translate complex financial concepts into B2B marketing materials are key differentiators. The mention of managing external agencies suggests a need for strong project management and vendor relations skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design projects, including digital graphics, video content (demonstrating editing proficiency), and animations.

• Evidence of translating complex B2B concepts (ideally in finance, payroll, or technology sectors) into clear, engaging visual narratives.

• Examples of how brand guidelines were applied and maintained across various projects, demonstrating brand stewardship.

• Case studies or project examples that highlight problem-solving skills and creative approaches to design challenges, particularly within a fast-paced or deadline-driven context.

Process Documentation:

• While not explicitly stated as a requirement for submission, candidates should be prepared to discuss their personal design process, from initial brief interpretation and concept development through to final asset delivery and iteration.

• Be ready to explain how they manage project workflows, prioritize tasks, and collaborate with stakeholders (e.g., marketing managers, content creators) to ensure alignment with project goals.

• Familiarity with project management tools like Monday.com should be highlighted, with an ability to explain how these tools facilitate workflow and task tracking.

📝 Enhancement Note: The job description strongly implies that a robust portfolio is essential, particularly one that showcases the ability to handle B2B financial concepts and diverse media types (video, graphics, animation). Candidates should be prepared to articulate their design process and how they manage projects and stakeholders.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), location (Budapest, Hungary), and industry (FinTech/Payroll), a competitive salary range for a Marketing Graphic Designer in Budapest would typically fall between €28,000 - €45,000 gross annually. This estimate is derived from current market data for similar roles in Central Europe, considering the specialized skills in B2B financial marketing and video production.

Benefits:

• Health & Wellness: Comprehensive health insurance package, potentially including dental and vision.

• Professional Development: Opportunities for continuous learning, training, and skill development, including potential support for courses related to design software, video production, or B2B marketing.

• Work-Life Balance: Hybrid work arrangement offering flexibility, with potential for remote days and a focus on work-life balance.

• Team Environment: A collaborative and innovative workplace culture with opportunities for teamwork and cross-functional interaction.

• Global Exposure: Opportunity to work with a global team and contribute to international marketing campaigns.

• Local Benefits: Specific benefits tailored to the location (Hungary, Spain, Poland) will be discussed during the interview process, as mentioned in the job description.

Working Hours: The role is Full-Time, typically requiring around 40 hours per week. The hybrid work arrangement suggests flexibility in scheduling, with expectations for core working hours to facilitate collaboration and team meetings.

📝 Enhancement Note: Salary is estimated based on Budapest market rates for mid-level designers in the tech/finance sector. The "Local benefits to be discussed" indicates that specific offerings will vary by region, which is common for companies with multiple international locations. The 40-hour work week is standard, but the hybrid model implies some flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: CloudPay operates in the FinTech and Payroll Services industry, a rapidly growing sector driven by globalization and the need for efficient, compliant global payment solutions. This industry demands accuracy, security, and innovation.

Company Size: CloudPay is a growing organization, indicated by the need for this role and its presence across multiple locations. This suggests a dynamic environment where individual contributions can have a significant impact.

Founded: CloudPay was founded with a vision to simplify global payroll. The company's history likely reflects a journey of technological advancement and market expansion to meet the evolving needs of global businesses.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, possibly within a broader Brand & Communications team.

• They will report to the Director of Brand & Communications and work closely with content creators, demand generation specialists, and potentially sales enablement teams.

Methodology:

• Data-Driven Creativity: While creative, the role requires a data-informed approach, designing assets that align with specific business objectives and support a complex B2B buying journey.

• Process Optimization: The emphasis on managing projects, deadlines, and external agencies points to a structured workflow and a focus on efficiency in creative production.

• Brand Consistency: A core methodology will be to maintain and evolve a strong, consistent brand identity across all internal and external communications.

Company Website: http://www.cloudpay.com (Inferred from company name and common domain patterns)

📝 Enhancement Note: The company's industry (FinTech/Payroll) is critical. It means the design work must convey professionalism, security, and technological sophistication to a B2B audience, not just aesthetic appeal. The "rapidly growing" nature implies a dynamic, potentially less bureaucratic environment, but also one with high expectations for output and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires a solid foundation in graphic design principles and software, coupled with the ability to manage projects independently and contribute strategically to brand initiatives. The role goes beyond basic execution by requiring the translation of complex B2B concepts and managing external resources.

Reporting Structure: The Graphic Designer will report directly to the Director of Brand & Communications. This provides a clear line of communication and mentorship, with the opportunity to learn from senior leadership in brand strategy and communications.

Operations Impact: The Graphic Designer's work directly impacts CloudPay's brand perception, marketing effectiveness, and sales enablement. High-quality visual content is crucial for engaging B2B prospects, communicating value propositions, and reinforcing brand credibility in the competitive FinTech payroll space. Their output will influence lead generation, customer acquisition, and internal employee engagement.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas such as motion graphics, video production, B2B financial design, or UI/UX design.

• Leadership: With demonstrated success and experience, opportunities may arise to lead smaller creative projects, mentor junior designers, or take on more strategic brand management responsibilities.

• Skill Expansion: The role encourages learning new design tools, software, and methodologies, as well as developing a stronger understanding of B2B marketing strategies and the FinTech industry.

• Cross-Functional Roles: Potential to move into broader marketing roles, content strategy, or even product design if skills and interests align.

📝 Enhancement Note: The "Operations Impact" section emphasizes how this creative role directly supports business operations by influencing perception and enabling sales/marketing efforts. The growth opportunities are framed around deepening specialized creative skills and potentially moving into more strategic or leadership positions within the marketing or brand function.

🌐 Work Environment

Office Type: CloudPay offers a hybrid work environment. This typically means a blend of in-office collaboration and remote work. The specific office setup in Budapest (and potentially Barcelona or Poland) would likely be modern, designed to foster collaboration, with dedicated workspaces and meeting areas.

Office Location(s): The primary focus is Budapest, Hungary, with potential opportunities or considerations for Barcelona, Spain, and Poland. These locations are major European business hubs, offering access to talent and a vibrant professional community.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and building rapport with colleagues. The workspace is designed to facilitate this interaction.

• Tools & Technology: Employees will have access to necessary design software (e.g., Figma, Adobe Creative Suite), video editing tools, and project management platforms (e.g., Monday.com). Reliable IT infrastructure will support both office and remote work.

• Team Interaction: Opportunities for regular interaction with the immediate marketing team, the Director of Brand & Communications, and potentially other cross-functional teams during in-office days.

Work Schedule: A standard full-time schedule (approx. 40 hours/week) applies. The hybrid arrangement offers flexibility, allowing employees to balance in-office and remote work, potentially accommodating personal needs while ensuring team collaboration and project continuity.

📝 Enhancement Note: The hybrid nature is a key aspect, implying a need for self-discipline and effective communication for remote work, while also valuing in-person collaboration. The focus on "modern" office spaces suggests an environment that supports creativity and teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the CV and portfolio to assess foundational skills and experience.

• Creative Assessment: Candidates may be asked to complete a design challenge or present a case study from their portfolio that demonstrates their ability to tackle B2B financial concepts and produce diverse assets. This might involve translating a provided brief into a visual concept.

• Hiring Manager Interview: A discussion with the Director of Brand & Communications to delve deeper into experience, creative process, brand understanding, and cultural fit.

• Team/Cross-functional Interview: Potentially an interview with team members from marketing or other departments to assess collaboration skills and how the candidate would integrate into the team and company culture.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work, focusing on projects that align with CloudPay's B2B financial services context and highlight your versatility (graphics, video, animation).

• Tell a Story: For each project, clearly outline the brief, your role, the challenges, your creative process, the solutions you implemented, and the results achieved (e.g., improved engagement, successful campaign).

• Demonstrate B2B Acumen: If possible, include examples that show how you've translated complex ideas into accessible visuals for a business audience.

• Highlight Software Proficiency: Clearly indicate the tools and software used for each project, especially Figma and video editing suites.

• Brand Guardianship: Showcase examples of how you've managed or applied brand guidelines effectively.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant pieces.

Challenge Preparation:

• Understand the Brief: If a design challenge is given, meticulously analyze the requirements, target audience, and objectives.

• Think Strategically: Consider how your design choices will support CloudPay's business goals and brand identity.

• Visualize Concepts: Practice translating abstract financial or payroll concepts into concrete visual elements.

• Time Management: Allocate time for ideation, creation, and refinement within the given deadline.

• Presentation: Be ready to articulate your design decisions and rationale clearly and confidently.

📝 Enhancement Note: The emphasis on a portfolio that can translate "complex payroll and financial concepts" is paramount. Candidates should prepare to discuss their design process in detail and demonstrate how they manage projects and external resources. The interview process is likely to include a practical assessment of creative skills and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Suite: Likely includes Photoshop (image editing, graphics), Illustrator (vector graphics, logos), and After Effects (animation, motion graphics).

• Video Editing Software: Professional-grade software such as Adobe Premiere Pro, Final Cut Pro, or similar for editing video assets.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) is not directly required but understanding how marketing assets integrate with CRM campaigns can be helpful.

• Project Management Tools: Monday.com or similar platforms (e.g., Asana, Trello, Jira) are important for workflow management, task tracking, and team collaboration.

📝 Enhancement Note: The technology stack is heavily focused on creative production tools. Figma is explicitly mentioned, alongside the broader Adobe Creative Suite and video editing software. Project management tools like Monday.com are also highlighted as desirable, emphasizing the need for organizational and workflow management skills.

👥 Team Culture & Values

Operations Values:

• Professionalism: Upholding high standards in design output, communication, and client interaction, reflecting CloudPay's position as a trusted global payroll partner.

• Passion: Demonstrating enthusiasm for design, creativity, and contributing to the company's mission of empowering global workforces.

• Empowerment: Taking ownership of projects, contributing ideas, and having the autonomy to execute creative solutions.

• Innovation: Continuously seeking new and creative ways to visualize complex financial concepts and engage a B2B audience, pushing the boundaries of visual communication.

• Teamwork: Collaborating effectively with internal teams and external agencies, sharing knowledge, and supporting colleagues to achieve common goals.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, sales, and communications to ensure visual assets align with campaign objectives and business strategies.

• Feedback Exchange: Open to receiving and providing constructive feedback on designs to continuously improve creative output and project outcomes.

• Proactive Communication: Maintaining clear and consistent communication with stakeholders to manage expectations, provide updates, and resolve issues promptly.

📝 Enhancement Note: The five core values (professionalism, passion, empowerment, innovation, teamwork) are central to CloudPay's culture. The designer is expected to embody these values, particularly innovation in visualizing complex financial data and teamwork in a global, hybrid environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Visualizing Complexity: Translating intricate payroll processes and financial data into easily understandable and engaging visuals for a B2B audience requires significant creative problem-solving.

• Brand Consistency Across Regions: Ensuring brand guidelines are applied uniformly across diverse marketing channels and potentially different regional marketing nuances.

• Balancing Multiple Projects: Juggling numerous projects with competing deadlines in a fast-paced environment demands excellent organizational and time management skills.

• Adapting to Evolving Technology: Staying current with design software updates, new creative tools, and emerging visual trends in FinTech marketing.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to attend workshops or training on advanced animation, motion graphics, or video production techniques.

• B2B Marketing Strategy: Gaining deeper insights into B2B marketing, sales cycles, and the FinTech industry to inform design decisions.

• Tool Proficiency: Mastering new features in existing software or learning entirely new creative platforms.

• Leadership Potential: Developing skills in project management, agency management, and potentially mentoring junior designers.

📝 Enhancement Note: The primary challenges revolve around the unique demands of B2B financial design and managing a high volume of creative work. Growth opportunities are geared towards deepening creative expertise and understanding the strategic business context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign visual to explain the benefits of CloudPay's global payroll solution to a CFO?" (Assesses ability to translate complexity, B2B focus, and strategic thinking)

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Evaluates collaboration, communication, and problem-solving skills)

• "Walk us through your process for creating an animated explainer video for a new product feature." (Probes design workflow, creative ideation, and technical execution)

Company & Culture Questions:

• "What interests you about CloudPay's mission and our role in the FinTech payroll industry?" (Assesses research and alignment with company vision)

• "How do you embody our core values of professionalism, passion, empowerment, innovation, and teamwork in your work?" (Explores cultural fit and personal work ethic)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by showcasing your most impactful work first.

• Narrative: For each piece, clearly articulate the brief, your role, the problem you solved, your design process, the tools used, and the outcome. Focus on the "why" behind your design decisions.

• B2B Focus: Emphasize projects that demonstrate your ability to communicate effectively with a business audience. If you have FinTech or B2B finance experience, highlight it.

• Technical Skills: Be prepared to briefly discuss your proficiency with Figma, Adobe Suite, and video editing software.

• Conciseness: Keep your presentation focused and engaging, respecting the interviewer's time. Be ready to answer detailed questions about your work.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of B2B financial services, strategic design thinking, and the ability to translate complex concepts visually. Portfolio presentation should be structured and narrative-driven, highlighting problem-solving and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link: https://cloudpay.wd3.myworkdayjobs.com/CloudPay_External/job/Budapest-Hungary/Marketing-Graphic-Designer_JR1000963

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to B2B financial services, complex concept visualization, and diverse media production (graphics, video, animation).

• Resume Optimization: Ensure your resume clearly lists your proficiency with key design software (Figma, Adobe Suite, video editors) and highlights experience in B2B marketing, brand management, and project coordination. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces with a focus on results, and preparing to discuss your experience with hybrid work and team collaboration.

• Company Research: Thoroughly research CloudPay's mission, values, and recent marketing efforts to demonstrate genuine interest and cultural alignment during interviews. Understand their position in the FinTech payroll market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.