AI Video Marketing Designer (Contract)

📍 Job Overview

Job Title: AI Video Marketing Designer (Contract)

Company: The Mind Company

Location: Ukraine

Job Type: Full-Time Contract

Category: Marketing Operations / Creative Operations

Date Posted: May 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive high-volume performance video ad production for platforms like Meta and AppLovin, focusing on achieving Return on Ad Spend (ROAS) targets.

• Proactively research, test, and integrate cutting-edge generative video AI tools into scalable production workflows.

• Leverage deep expertise in design software and AI model capabilities to craft compelling creatives that optimize for conversion.

• Operate as a self-sufficient, proactive "operator" who can independently manage projects from ideation to execution with minimal oversight.

• Contribute to a data-driven marketing strategy by translating performance metrics into actionable creative improvements.

📝 Enhancement Note: Given the description's emphasis on "high-output, zero-hand-holding operator role," "ships before they're asked," and "treats a ROAS target like a personal challenge," this role is positioned within Marketing Operations or Creative Operations, focusing on the efficient and scalable production of performance marketing assets. The "contract" nature suggests a project-based engagement, likely with clear deliverables and performance metrics. The requirement to work US hours while based in Ukraine indicates a need for asynchronous communication and strong self-management skills.

📈 Primary Responsibilities

• Produce a high volume of performance video ads for key advertising platforms (e.g., Meta, AppLovin), adhering to strict ROAS and conversion goals.

• Continuously evaluate and benchmark emerging generative video AI models (e.g., Veo 3, Kling, Runway Gen-4) for their effectiveness in performance marketing use cases.

• Develop and refine prompt engineering strategies for text-to-image, text-to-video, and voice synthesis, incorporating advanced techniques like token weighting, negative prompting, LoRA fine-tuning, and style anchoring.

• Design and build functional wireframes and prototypes rapidly in Figma, ensuring clarity and efficiency for subsequent production.

• Integrate successful generative AI tools and workflows into a dynamic production system that continuously improves over time through iterative sprints.

• Maintain pixel-level attention to design principles, including hierarchy, contrast ratios, and motion timing, to maximize creative effectiveness and conversion rates.

• Collaborate with marketing and product teams to understand campaign objectives, target audiences, and performance data to inform creative strategy.

• Stay abreast of the rapidly evolving landscape of LLMs, multimodal models, and embedding pipelines, understanding their limitations and opportunities for production workflows.

📝 Enhancement Note: The responsibilities are framed around actionable production and continuous improvement, aligning with an operations-focused role rather than pure creative ideation. The emphasis on "pressure-test new generative video tools, break them on purpose, and fold what works into a production system" highlights a key operational responsibility for innovation and process refinement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical application of design principles and AI tools is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 2-5 years of experience in video design, motion graphics, or performance marketing creative production, with a significant portion focused on AI-driven content creation and optimization.

Required Skills:

• Deep expertise in industry-standard design software: Figma, Adobe Creative Suite (Photoshop, Illustrator), and After Effects.

• Exceptional understanding of design principles and their impact on conversion rates, including hierarchy, contrast, layout, and motion timing.

• Proven ability to rapidly build functional wireframes and prototypes using Figma, prioritizing clear communication and efficient workflow.

• Comprehensive knowledge of current generative AI video models (e.g., Veo 3, Kling, Runway Gen-4), including their strengths, weaknesses, and applicability to performance marketing.

• Advanced prompt engineering skills across text-to-image, text-to-video, and voice synthesis, including token weighting, negative prompting, LoRA fine-tuning, and style anchoring.

• Fluent understanding of LLMs, multimodal models, and embedding pipelines, with the ability to identify limitations and build robust production workflows around them.

• Experience producing high-volume performance video ads for platforms like Meta and AppLovin.

Preferred Skills:

• Experience with A/B testing creative variations to optimize performance metrics.

• Familiarity with project management tools and agile methodologies for iterative production.

• Basic understanding of video editing and post-production techniques beyond AI generation.

• Experience in the mental fitness or wellness app industry.

📝 Enhancement Note: The "must-have" skills list is extensive and highly technical, particularly concerning generative AI. The experience level is inferred from the "2-5 years" range and the expectation of deep expertise, suggesting someone past an entry-level but not yet a senior strategic leader. The requirement to work US hours while geographically distant is a critical operational constraint that must be highlighted.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase 2-3 detailed projects where your video creatives directly impacted key performance metrics such as ROAS, CTR, conversion rate, or user acquisition cost. Quantify the impact with specific numbers and percentages.

• AI Tool Integration Examples: Demonstrate your proficiency in using generative AI tools for video production. This could include examples of prompt engineering, fine-tuning models (LoRA), or integrating different AI components into a cohesive workflow.

• Workflow & System Design: Illustrate your ability to build and optimize production systems. This might involve showing how you streamlined a creative process, automated repetitive tasks, or adapted new technologies into a repeatable workflow.

• Design & Prototyping Files: Include clean, well-organized Figma files for wireframes and prototypes, showcasing your attention to detail in hierarchy, layout, and motion planning.

Process Documentation:

• Creative Iteration Process: Detail your approach to iterating on video creatives based on performance data. How do you analyze results, identify areas for improvement, and translate insights into new creative variations?

• AI Model Evaluation Framework: Outline your methodology for testing and selecting generative AI models for specific marketing objectives. What criteria do you use, and how do you document your findings?

• Production System Scalability: Explain how you would design or contribute to a production system capable of scaling video ad output while maintaining quality and efficiency.

📝 Enhancement Note: For a role focused on "high-output operator" and "creative systems," a portfolio that demonstrates efficiency, scalability, and measurable impact is crucial. The emphasis should be on the process by which results are achieved, especially when leveraging new AI technologies.

💵 Compensation & Benefits

Salary Range: As this is a contract position based in Ukraine and requiring US hours, a competitive hourly rate or project-based fee is expected. Based on market research for contract AI/Video Designers with advanced AI skills in Eastern Europe and considering the need for US work hours, an estimated range would be $35 - $60 USD per hour, depending on the depth of AI expertise and proven performance track record.

Benefits:

• Contractual Engagement: Project-based work with clear deliverables and payment terms.

• Remote Flexibility: Fully remote position allowing for work from any location within Ukraine (or other approved regions, pending company policy).

• Cutting-Edge Technology: Opportunity to work with and shape the use of advanced generative AI tools in a live marketing environment.

• Performance-Based Compensation: Potential for bonuses or increased rates based on exceptional performance and ROAS improvements.

• Flexible Working Hours: While US hours are required for core collaboration, there's likely flexibility in structuring the remaining workday.

Working Hours: 40 hours per week, with a requirement to be available and working during US business hours (EST, CST, or PST) for meetings and critical tasks.

📝 Enhancement Note: Salary for contract roles is highly variable. The estimate provided is based on typical contract rates for specialized technical/creative roles in regions with lower cost of living but requiring US market standards and advanced skills. The absence of traditional benefits is typical for contract positions, so the focus is on the nature of the engagement and opportunities for growth through performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mental Fitness & Wellness Technology. The Mind Company operates in the rapidly growing digital health and wellness sector, utilizing mobile applications to deliver cognitive training and mindfulness programs.

Company Size: The Mind Company is a growing organization, likely ranging from 50-200 employees, indicating a dynamic environment with opportunities for impact.

Founded: Founded with a mission to enhance mental well-being through science-backed applications, The Mind Company has a history of innovation in the digital health space.

Team Structure:

• The AI Video Marketing Designer will likely be part of a Performance Marketing or Growth Marketing team.

• This team will collaborate closely with broader marketing, product, and design departments.

Methodology:

• Data-Centric Marketing: The company prioritizes data analysis to drive marketing decisions, focusing on user acquisition, engagement, and retention metrics.

• Agile Creative Development: A sprint-based approach to creative production and testing is implied, allowing for rapid iteration and adaptation.

• Innovation in AI: A strong emphasis on leveraging new technologies, particularly AI, to gain a competitive edge in creative production and campaign performance.

Company Website: https://themindcompany.com/

📝 Enhancement Note: The company description highlights a mission-driven culture focused on mental fitness and a commitment to innovation, particularly with AI. The "fully remote" nature and the requirement for US hours suggest a globally distributed team that relies heavily on asynchronous communication and digital collaboration tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level (2-5 years) contract AI Video Marketing Designer. It's an "operator" role focused on execution and system optimization rather than strategic leadership. The emphasis is on high-volume output and continuous improvement of the creative production process using AI.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Performance Marketing, who will set campaign objectives and performance targets. Direct collaboration with US-based marketing strategists and potentially ASO/UA specialists is expected.

Operations Impact: The role has a direct and significant impact on user acquisition and revenue by creating high-performing video advertisements. Success is measured by the efficiency and effectiveness of these ads in driving key business metrics like ROAS and customer lifetime value.

Growth Opportunities:

• AI Specialization: Deepen expertise in generative AI for marketing, becoming a go-to expert within the company for AI-driven creative strategies and production workflows.

• Performance Marketing Mastery: Gain advanced insights into performance marketing channels (Meta, AppLovin), creative optimization, and conversion rate optimization (CRO).

• Process Optimization Leadership: Contribute to building and refining scalable creative production systems, potentially leading to opportunities in creative operations management or strategy.

• Potential for Full-Time Conversion: Exceptional performance and cultural fit could lead to discussions about a full-time, permanent role, though this is not guaranteed for a contract position.

📝 Enhancement Note: For a contract role, growth is often measured by skill development, project impact, and the potential for future engagements or conversion. The "operator" focus suggests growth is tied to mastering efficient production and AI integration.

🌐 Work Environment

Office Type: Fully Remote. The role is entirely remote, with no requirement to be based in a physical office.

Office Location(s): While the role is based in Ukraine, the company operates globally and requires collaboration during US business hours. This implies a distributed team environment.

Workspace Context:

• Digital Collaboration Hub: The work environment will be primarily digital, relying on communication platforms (Slack, email), project management tools, and video conferencing.

• AI-Centric Tools: Access to and utilization of advanced AI video generation platforms and design software will be central to the daily workflow.

• Independent Work Structure: Expect a high degree of autonomy, requiring self-discipline, effective time management, and proactive communication to stay aligned with US-based teams.

Work Schedule: A standard 40-hour work week is expected, with the critical requirement to align working hours with US Eastern, Central, or Pacific time zones for effective collaboration and real-time problem-solving. This necessitates strong time management to balance personal life with these specific work hours.

📝 Enhancement Note: The remote, contract nature, combined with the US hours requirement, means the work environment is highly dependent on the individual's ability to self-manage and leverage digital tools effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, interest, and understanding of the role's operational demands and AI focus.

• Technical & Portfolio Review: A deeper dive into your design skills, AI expertise, and a review of your portfolio. This stage will likely involve discussing specific projects, your creative process, and your approach to AI integration.

• Paid Project/Case Study: The final step is a paid project designed to simulate the actual work. This will assess your ability to produce high-volume, performance-driven video ads using AI tools under a deadline, mirroring the role's core responsibilities.

• Final Discussion: A wrap-up conversation, possibly with the hiring manager, to discuss the project outcomes, answer any remaining questions, and confirm cultural fit and operational alignment.

Portfolio Review Tips:

• Quantify Everything: For each project presented, clearly state the objective, your role, the tools used (especially AI), the process, and the quantifiable results (ROAS, CPA, conversion uplift).

• Show, Don't Just Tell: Demonstrate your AI prompt engineering skills with examples, and your design eye with well-executed Figma prototypes and After Effects motion.

• Highlight "Operator" Mindset: Emphasize how you built efficient systems, scaled production, or solved complex creative problems under pressure. Showcase your proactivity and ability to self-manage.

• AI Expertise Clarity: Be ready to articulate your POV on the current and future landscape of generative video AI, and specifically how you'd leverage it for The Mind Company's apps.

Challenge Preparation:

• Master AI Tools: Be fluent in the latest generative AI video models and prompt engineering techniques. Practice creating various ad creatives for different objectives and platforms.

• Figma & After Effects Proficiency: Ensure your skills in these core design tools are sharp, with a focus on rapid prototyping and dynamic motion graphics.

• Understand Performance Metrics: Be ready to discuss ROAS, CPA, CTR, and how creative directly influences these metrics.

• Company Research: Understand The Mind Company's apps (Elevate, Balance, Spark) and their target audiences to tailor your project and interview responses.

📝 Enhancement Note: The "paid project" as a final interview step is a strong indicator of how The Mind Company assesses candidates for this operational role – they want to see practical, scaled execution.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: For rapid wireframing, prototyping, and UI design of ad creatives.

• Adobe Creative Suite:

  • After Effects: For motion graphics, animation, and advanced video editing.
  • Photoshop/Illustrator: For asset creation and manipulation.

• Generative AI Video Platforms: Expertise expected in current leading tools such as RunwayML, Pika Labs, Veo, Kling, and potentially others.

• Text-to-Image Models: Proficient use of models like Midjourney, Stable Diffusion, DALL-E for generating static assets and inspiration.

• Voice Synthesis Tools: Familiarity with AI voice generation for ad voiceovers.

Analytics & Reporting:

• Platform Ad Managers: Deep understanding of ad performance metrics and reporting within Meta Ads Manager and AppLovin.

• Spreadsheet Software: Proficiency in Excel or Google Sheets for data analysis and reporting.

• (Potentially) Business Intelligence Tools: Familiarity with tools like Tableau or Looker for more advanced data visualization, though not explicitly required.

CRM & Automation:

• Project Management Tools: Experience with tools like Asana, Trello, or Jira for managing tasks and production workflows.

• Communication Platforms: Slack, Microsoft Teams, or similar for team communication.

📝 Enhancement Note: The emphasis on AI tools is paramount. The role requires not just using them, but understanding their underlying technologies (LLMs, multimodal models) and how to push their boundaries for production.

👥 Team Culture & Values

Operations Values:

• Proactivity & Ownership: Taking initiative, anticipating needs, and owning projects from start to finish without constant supervision.

• Data-Driven Decision Making: Using performance metrics and analytics to guide creative decisions and optimize production workflows.

• Efficiency & Scalability: A commitment to finding the most efficient ways to produce high-quality creatives at scale.

• Continuous Learning & Innovation: Embracing new technologies, particularly AI, and actively seeking ways to improve processes and outcomes.

• Impact-Oriented: Focusing on delivering tangible business results (ROAS, user acquisition) through creative work.

Collaboration Style:

• Asynchronous Communication: Effective communication across different time zones, relying on clear written updates, documentation, and well-prepared meeting contributions.

• Feedback Integration: Openness to receiving and acting upon feedback from performance marketers and strategists to refine creative output.

• Collaborative Problem-Solving: Working with US-based team members to troubleshoot creative challenges and optimize campaign performance.

📝 Enhancement Note: The company's mission-driven nature ("mental fitness") combined with the "operator" role implies a culture that values both purpose and performance.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: The constant flux of generative AI technology requires continuous learning and adaptation to stay ahead of the curve.

• High-Volume Production Demands: Meeting aggressive production targets for video ads while maintaining quality and performance can be demanding.

• Time Zone Differences: Effectively collaborating and managing workflow across significant time zone differences requires strong organizational skills and proactive communication.

• Balancing Automation with Artistry: Leveraging AI and automation effectively while still ensuring creative quality and brand consistency.

Learning & Development Opportunities:

• Mastering Generative AI: Becoming a leading expert in AI-driven video creation for performance marketing.

• Performance Marketing Acumen: Gaining deep insights into the mechanics of paid user acquisition and conversion optimization.

• Creative Systems Design: Developing skills in building and managing scalable creative production pipelines.

• Exposure to US Marketing Strategies: Understanding advanced marketing strategies employed by a successful tech company.

📝 Enhancement Note: The challenges are directly tied to the cutting-edge nature of the role and the operational demands. Growth opportunities are focused on deepening technical expertise and strategic understanding within the performance marketing domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for evaluating and integrating a new generative video AI tool into a high-volume production workflow. How do you measure its success?"

• "Walk us through a creative concept you developed for a performance video ad that significantly exceeded its ROAS target. What was your strategy, and what role did AI play?"

• "How do you approach prompt engineering for text-to-video models to achieve specific brand messaging and visual styles? Provide an example."

Company & Culture Questions:

• "What interests you most about The Mind Company's mission and its use of AI in marketing?"

• "How do you stay updated on the latest advancements in generative AI and performance marketing trends?"

• "Describe a time you had to deliver under significant pressure or with tight deadlines. How did you manage it?"

Portfolio Presentation Strategy:

• Storytelling with Data: Frame your portfolio projects as narratives where you, the AI, and the data work together to achieve a specific business outcome.

• Demonstrate Workflow: Verbally or visually walk through the steps of a project, highlighting your decision-making process, tool usage, and optimization techniques.

• Focus on ROAS: For performance-focused roles, always tie your creative work back to key metrics and business impact. Quantify results clearly.

• AI-Native Approach: Showcase your comfort and expertise with AI tools as integral parts of your creative process, not just add-ons.

📝 Enhancement Note: Interview questions will likely probe both technical AI/design skills and operational capabilities, emphasizing the candidate's ability to deliver results autonomously and efficiently.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 of your strongest projects that clearly demonstrate your ability to produce high-performance video ads using AI, with a strong emphasis on quantifiable results (ROAS, conversion uplift). Ensure your Figma and After Effects work is showcased, along with examples of your prompt engineering skills.

• Tailor Your Resume: Highlight keywords from the job description, particularly those related to AI video generation, prompt engineering, generative AI models, Figma, After Effects, Adobe Creative Suite, performance marketing, ROAS, and high-volume production. Quantify your achievements wherever possible.

• Prepare Your Narrative: Be ready to articulate your understanding of performance marketing, your specific contributions to past campaigns, and your vision for leveraging AI in video advertising for a company like The Mind Company. Practice presenting your portfolio work concisely and effectively.

• Research The Mind Company: Familiarize yourself with their apps (Elevate, Balance, Spark), their mission, and their target audience. Understand how your creative approach can align with their goals and contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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