Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Sodales Solutions

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing Operations / Creative Design

Date Posted: June 01, 2026

Experience Level: 2-4 Years

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on creating impactful visual assets to support SaaS marketing campaigns, emphasizing brand consistency and performance-driven design.

• The Marketing Designer will be instrumental in executing marketing strategies through compelling visuals for digital channels.

• Key responsibilities include developing creative assets for social media, paid ads, website elements, and email marketing campaigns.

• The position requires a blend of creative design skills and a foundational understanding of marketing concepts to drive campaign effectiveness.

📝 Enhancement Note: While the title is "Marketing Designer," the description emphasizes a focus on "campaign execution, brand evolution, and performance-driven design" within a SaaS marketing context. This suggests a role that bridges creative execution with a data-informed approach, aligning it closely with Marketing Operations functions that leverage design for measurable GTM outcomes. The focus on iterating based on "basic performance insights (CTR, engagement, etc.)" further solidifies this connection.

📈 Primary Responsibilities

• Design and produce high-quality marketing assets for various digital channels, including social media creatives, paid ad visuals, website graphics, and landing page elements.

• Develop visually engaging email marketing banners and templates to enhance customer communication and campaign engagement.

• Create professional sales decks, one-pagers, and case studies that effectively communicate value propositions and product benefits.

• Produce and edit basic video content suitable for marketing and promotional purposes.

• Translate complex marketing briefs into clear, effective, and visually compelling design solutions.

• Collaborate closely with cross-functional teams, including marketing, content creation, and growth specialists, to ensure design alignment with campaign objectives.

• Diligently maintain and apply brand guidelines across all visual touchpoints to ensure brand consistency and recognition.

• Iterate on design concepts based on constructive feedback and analyze basic performance metrics such as Click-Through Rates (CTR) and engagement levels to inform future designs.

• Independently manage multiple design requests, effectively prioritizing tasks to meet deadlines in a fast-paced environment.

• Actively contribute creative ideas to enhance visual storytelling and improve overall campaign impact and effectiveness.

📝 Enhancement Note: The responsibilities listed are comprehensive for a marketing designer role but are particularly relevant to Marketing Operations when viewed through the lens of supporting GTM initiatives. The emphasis on "performance-driven design," "iterating on designs based on basic performance insights (CTR, engagement, etc.)," and contributing to "campaign execution" highlights the operational impact of this creative role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is often preferred for foundational understanding.

Experience: 2–4 years of professional experience in graphic design, with a strong preference for candidates with experience in digital marketing, SaaS environments, or similar fast-paced GTM functions.

Required Skills:

• Proven proficiency in graphic design principles, including layout, typography, and visual hierarchy.

• Strong portfolio demonstrating marketing-focused design work (e.g., ads, social media campaigns, web graphics) with a clean, modern aesthetic.

• Demonstrated ability to maintain design consistency across diverse formats and platforms.

• Expert-level proficiency in Canva or similar intuitive design tools.

• Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Competence in creating and editing presentations using PowerPoint.

• Understanding of designing for digital platforms, including responsive design principles for various screen sizes.

• Familiarity with basic marketing concepts, such as ad structures, sales funnels, and campaign objective setting.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for creating short marketing videos.

• Basic understanding of User Interface (UI) and User Experience (UX) principles as they relate to web design and landing pages.

• Familiarity with A/B testing concepts for design elements and their impact on performance metrics.

• Experience working within a hybrid work model and collaborating effectively with remote and in-office team members.

• Knowledge of marketing automation platforms and how design assets integrate with them.

📝 Enhancement Note: The requirement for a portfolio demonstrating "marketing-focused work" and the ability to "iterate on designs based on basic performance insights (CTR, engagement, etc.)" suggests that candidates should highlight projects where design directly contributed to measurable marketing outcomes. This goes beyond pure aesthetics and points towards a results-oriented approach valued in operations-centric roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 marketing campaigns or projects that demonstrate a clear understanding of campaign goals and target audiences.

• Include examples of social media ad creatives, paid search banners, and display ads, highlighting how design elements aimed to drive clicks and conversions.

• Present a range of website graphics, including hero images, feature callouts, and banner ads, illustrating an understanding of web layout and user flow.

• Feature an example of a sales deck or one-pager, emphasizing clarity, brand consistency, and the effective communication of complex information.

Process Documentation:

• Candidates are encouraged to include brief descriptions or case studies within their portfolio that outline their design process for key projects, from brief interpretation to final asset delivery.

• Highlight instances where design feedback or performance data led to process adjustments or design iterations.

• Showcase an understanding of workflow management and task prioritization, especially when handling multiple design requests simultaneously.

📝 Enhancement Note: For a role with operational implications, the portfolio should not just display static designs but also hint at the candidate's process and understanding of how design contributes to broader marketing objectives. Including brief explanations of the design process, the rationale behind design choices, and any measured impact of the designs will be highly beneficial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Marketing Designers with 2-4 years of experience in Toronto, Ontario, the estimated annual salary range is CAD $50,000 to $65,000. This range considers the cost of living in Toronto and the specific skill set required for this hybrid role.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) policy, including vacation days, personal days, and paid holidays.

• Opportunities for professional development, including access to design workshops, online courses, and industry conferences.

• Hybrid work model offering flexibility with a combination of in-office and remote workdays.

• Potential for performance-based bonuses or incentives tied to campaign success.

• Employee assistance program (EAP) providing confidential counseling and support services.

• Opportunities for career advancement within the marketing and operations teams.

Working Hours: Standard full-time hours, typically 40 hours per week. While the role is hybrid, specific in-office days may be required for collaboration, with flexibility generally offered for remote workdays.

📝 Enhancement Note: The salary range provided is an estimation based on typical compensation for similar roles in Toronto, Canada, factoring in the specified experience level and the hybrid work arrangement. This estimate is derived from publicly available salary data for graphic design and marketing roles in major Canadian tech hubs.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sodales Solutions operates within the Software as a Service (SaaS) industry, likely focusing on providing business solutions through technology. This context suggests a dynamic, innovation-driven environment where marketing plays a crucial role in customer acquisition and retention.

Company Size: Sodales Solutions is likely a growing company, potentially in the small to medium-sized business (SMB) range, given the need for a dedicated Marketing Designer within the SaaS marketing team. This size often means a more collaborative and hands-on environment where individual contributions are highly visible.

Founded: [Company Founded information not provided]. A company's founding date can indicate its maturity and stability. Newer companies might offer more agility and a startup-like culture, while established ones may have more structured processes and resources.

Team Structure:

• The Marketing Designer will be part of the SaaS marketing team, which likely includes roles such as Marketing Managers, Content Specialists, and Growth Marketers.

• This role may report to a Marketing Lead or Director who oversees campaign strategy and execution.

Methodology:

• The marketing team likely employs data-driven methodologies, using analytics to inform campaign strategies and measure success.

• Workflow planning and optimization are essential, especially in a SaaS environment where rapid iteration and adaptation are key.

• Automation practices may be utilized in marketing execution, requiring designers to understand how their assets integrate into these systems.

Company Website: https://sodalessolutions.bamboohr.com/careers

📝 Enhancement Note: The company's SaaS industry context implies a focus on metrics, growth, and continuous improvement. The Marketing Designer's role is thus framed not just as an aesthetic creator but as a contributor to measurable business outcomes, aligning with operations-focused thinking.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level position, requiring 2-4 years of experience. It offers a solid foundation for a career in marketing design, with opportunities to grow into more senior design roles or specialize in areas like UI/UX, motion graphics, or campaign management.

Reporting Structure: The Marketing Designer will likely report to a Marketing Manager or Director. This structure provides guidance and strategic direction while allowing for independent execution of design tasks.

Operations Impact: The role directly impacts GTM operations by creating visual assets that drive engagement, lead generation, and brand perception. Effective design contributes to higher CTRs, better conversion rates on landing pages, and stronger brand recall, all of which are key operational metrics for marketing success.

Growth Opportunities:

• Skill Specialization: Develop expertise in specific design areas such as motion graphics for video, advanced UI/UX for landing pages, or data visualization for reports.

• Campaign Strategy Involvement: Progress to contributing more strategically to campaign ideation and visual concept development, moving beyond pure execution.

• Leadership Potential: With demonstrated success and leadership in design projects, there may be opportunities to mentor junior designers or lead design initiatives within the marketing team.

• Cross-functional Movement: Gain exposure to other operational areas within marketing, such as marketing automation or analytics, potentially leading to roles in Marketing Operations.

📝 Enhancement Note: The growth path for this role can extend beyond pure design. By focusing on performance-driven design and understanding marketing operations, the candidate can position themselves for advancement into roles that have a more direct operational impact on revenue generation.

🌐 Work Environment

Office Type: Sodales Solutions offers a hybrid work environment, indicating a blend of in-office and remote work. This setup aims to provide the benefits of both in-person collaboration and the flexibility of remote work.

Office Location(s): The primary office is located in Toronto, Ontario, Canada (M5X 1A9). Specific details about the office amenities and accessibility would need to be confirmed directly.

Workspace Context:

• The office environment is likely designed to foster collaboration, with shared workspaces and meeting rooms for team interactions.

• Access to necessary design tools and technology, including Adobe Creative Suite and potentially high-performance workstations, is expected.

• Opportunities for spontaneous collaboration with marketing, content, and growth teams will be present during in-office days, facilitating idea exchange and feedback loops.

Work Schedule: A standard 40-hour work week is typical for a full-time role. The hybrid nature allows for some flexibility in scheduling, with designated days for in-office presence to support team cohesion and collaborative projects.

📝 Enhancement Note: The hybrid nature of the role requires strong self-management and communication skills, essential for any operations-focused position. Candidates should be comfortable working both independently and collaboratively in a distributed team setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design style alignment.

• Skills Assessment/Design Challenge: You may be asked to complete a design exercise or present a case study from your portfolio, focusing on how you translate marketing briefs into effective visuals and iterate based on feedback.

• Team Interview: A discussion with members of the marketing and potentially operations teams to evaluate collaboration style, understanding of marketing objectives, and cultural fit.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role expectations, career growth, and overall fit within the company.

Portfolio Review Tips:

• Highlight Performance: For each piece, briefly explain the objective, your design process, and any measurable outcomes or insights gained (e.g., improved CTR, engagement).

• Showcase Versatility: Include examples across different digital marketing channels (social, web, email, ads) to demonstrate adaptability.

• Brand Consistency: Emphasize projects where you successfully applied or evolved brand guidelines.

• Process Explanation: Briefly describe your workflow, from receiving a brief to final delivery, including how you incorporate feedback.

• Tool Proficiency: Ensure your portfolio reflects proficiency in the required tools (Canva, Adobe Suite, PowerPoint).

Challenge Preparation:

• Be prepared to discuss your design process and decision-making rationale for a specific project.

• Understand how your design choices contribute to marketing goals like lead generation, brand awareness, or customer engagement.

• Articulate how you would approach a new marketing brief, considering the target audience, campaign objectives, and desired outcomes.

• Think about how you would incorporate feedback and iterate on designs to improve performance.

📝 Enhancement Note: The interview process will likely assess not only creative talent but also the candidate's ability to work within a structured marketing operation. Demonstrating an understanding of marketing goals, performance metrics, and collaborative processes will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: For rapid creation of social media graphics, basic presentations, and other marketing collateral, requiring proficiency in its features and templates.

• Adobe Creative Suite: Including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and potentially InDesign (layout for decks, one-pagers).

• PowerPoint: For creating and editing sales decks, one-pagers, and internal presentations, requiring strong layout and visual design skills within the platform.

Analytics & Reporting:

• While not a primary design tool, understanding how to interpret basic performance metrics from platforms like Google Analytics, social media analytics dashboards, or ad platforms (e.g., Facebook Ads Manager) will be beneficial for design iteration.

CRM & Automation:

• While direct CRM or marketing automation tool expertise may not be required, an awareness of how design assets are integrated into platforms like HubSpot, Marketo, or Salesforce Marketing Cloud would be advantageous for understanding workflow and asset deployment.

📝 Enhancement Note: Proficiency in Canva, Adobe Creative Suite, and PowerPoint is essential. The emphasis on "basic performance insights (CTR, engagement, etc.)" suggests that candidates who can demonstrate how their designs have influenced these metrics will be highly valued, hinting at a need to understand basic analytics reporting.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A focus on creating designs that not only look good but also achieve measurable marketing objectives, such as increased engagement or lead generation.

• Brand Stewardship: Upholding and evolving brand guidelines to ensure a consistent and professional brand image across all touchpoints.

• Collaboration: Working effectively with marketing, content, and growth teams, valuing input and contributing to shared goals.

• Efficiency & Agility: Ability to manage multiple requests, prioritize tasks, and adapt designs based on feedback and evolving campaign needs.

• Continuous Improvement: A willingness to learn from performance data and iterate on designs to enhance effectiveness.

Collaboration Style:

• Cross-functional Integration: Actively participating in team meetings, providing design input, and receiving briefs from various departments.

• Feedback Loop: Open to constructive criticism and proactive in seeking clarification or feedback to ensure designs meet objectives.

• Shared Ownership: Contributing to the overall success of marketing campaigns through high-quality visual assets and collaborative problem-solving.

📝 Enhancement Note: The company culture likely values a blend of creativity and operational effectiveness. Candidates should demonstrate an understanding that design in this context serves strategic business goals, not just aesthetic preferences.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Meeting brand aesthetic standards while ensuring designs are optimized for specific marketing channels and conversion goals.

• Managing Multiple Priorities: Juggling numerous design requests from different stakeholders with varying deadlines and requirements.

• Translating Technical Concepts Visually: Effectively communicating complex SaaS product features or marketing strategies through design.

• Adapting to Evolving Trends: Staying current with digital design trends and platform best practices to keep marketing assets fresh and effective.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and technologies.

• Performance Analytics Training: Learning to better interpret design performance metrics and integrate insights into the design process.

• Video Production & Motion Graphics: Developing skills in video editing and animation for more dynamic marketing content.

• UI/UX Fundamentals: Gaining a foundational understanding of user interface and user experience design principles to enhance web and landing page assets.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only skilled but also strategic and adaptable, traits highly valued in operations roles. Growth opportunities focus on expanding skill sets that increase their value in a performance-oriented marketing environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a marketing campaign where your design significantly contributed to its success. What was the objective, and how did your design help achieve it?" (Focus on metrics like CTR, engagement, conversions).

• "How do you approach translating a vague marketing brief into concrete visual concepts?" (Demonstrate your process, asking clarifying questions, proposing initial ideas).

Company & Culture Questions:

• "What do you know about Sodales Solutions and the SaaS industry?" (Research their product, market, and recent news).

• "How do you ensure brand consistency across different marketing channels?" (Discuss your understanding of brand guidelines and your process for maintaining them).

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story that includes the challenge, your approach, the solution (your design), and the outcome (ideally with metrics).

• Tool Demonstration: Be ready to speak about the tools you used and why, especially highlighting your proficiency in Canva, Adobe Suite, and PowerPoint.

• Focus on Impact: Emphasize how your designs served marketing objectives, not just aesthetics. Quantify results where possible.

• Engage Your Audience: Be prepared to answer questions about your design choices and process, showing enthusiasm and a collaborative spirit.

📝 Enhancement Note: Candidates should prepare to discuss their work not just from a creative standpoint but also from an operational and results-driven perspective. Demonstrating an ability to connect design to business outcomes is crucial for this role.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the Sodales Solutions careers portal link provided.

• Customize Your Resume: Tailor your resume to highlight experience in digital marketing, SaaS, and campaign execution. Use keywords from the job description such as "performance-driven design," "brand consistency," "CTR," and proficiency in "Canva," "Adobe Creative Suite," and "PowerPoint."

• Curate Your Portfolio: Select your strongest marketing design projects. For each piece, prepare a brief explanation of the objective, your design process, and any measurable results or insights. Ensure it showcases versatility across digital channels.

• Prepare for the Design Challenge: Anticipate a design exercise that tests your ability to interpret a brief and create effective marketing visuals. Practice articulating your design rationale and how it aligns with business goals.

• Research Sodales Solutions: Understand their product, target audience, and current marketing efforts. Consider how your design skills can contribute to their specific GTM strategies and operational objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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