Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Saratoga Harness Racing, Inc.

Location: Saratoga Springs, NY, US

Job Type: Full-Time

Category: Marketing & Design

Date Posted: 2026-06-01T19:30:00

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in executing diverse marketing initiatives, blending creative design with strategic digital marketing execution within the gaming and hospitality sector.

• Responsibilities include the design and management of digital assets for email campaigns, website updates, and social media, alongside the creation of print collateral and on-property signage.

• The position requires a keen eye for brand consistency across all touchpoints, ensuring a polished and cohesive brand experience for guests.

• Success in this role hinges on the ability to manage multiple projects concurrently, from conceptualization and design through to implementation and analysis, particularly for email marketing campaigns.

📝 Enhancement Note: The raw job description's title "Graphic Designer" is broadened to "Digital Marketing & Design Specialist" to better reflect the blend of design responsibilities with digital marketing execution (email campaigns, website updates) and the requirement to see designs "in action" on the casino floor. This suggests a more integrated marketing role than a pure graphic design position.

📈 Primary Responsibilities

• Conceptualize, design, and produce visually compelling digital assets for email marketing campaigns, website content, and social media platforms, ensuring alignment with brand guidelines.

• Develop and execute print-ready marketing materials, including direct mail pieces, promotional collateral, and static/digital signage for casino floors and events.

• Maintain and enforce brand consistency across all marketing materials and digital touchpoints, ensuring a unified and professional brand representation.

• Collaborate with developers to manage website content updates, ensuring graphics and layouts are optimized for user experience and brand aesthetic.

• Lead the launch and analysis of email marketing campaigns, from initial design and content integration to performance tracking and reporting, to optimize engagement and conversion rates.

• Manage the end-to-end process for on-property signage, including design, production coordination, and strategic placement scheduling across the gaming floor and other venue areas.

• Work closely with marketing team members on a daily basis to ensure the successful execution and effectiveness of all design and digital marketing initiatives.

• Analyze the performance of designed assets and campaigns, providing insights and recommendations for continuous improvement to drive engagement and achieve marketing objectives.

📝 Enhancement Note: Enhanced responsibilities to explicitly include campaign analysis and performance tracking for email marketing, and the strategic aspect of signage placement, aligning with the description's emphasis on seeing work "in action" and its integration into the physical casino environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for this type of role. A strong portfolio can often substitute for specific degree requirements.

Experience: A minimum of 2-5 years of professional experience in graphic design, with a significant portion focused on digital marketing applications and brand management.

Required Skills:

• Graphic Design Proficiency: Mastery of industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign) for creating high-quality visuals.

• Digital Asset Creation: Proven ability to design effective graphics for email marketing platforms, websites, and social media channels.

• Print Design & Production: Experience designing for print, including direct mail, brochures, and signage, with an understanding of pre-press requirements.

• Brand Management: Strong understanding of brand identity and the ability to maintain consistency across various media.

• Website Management/Updates: Familiarity with managing website content and collaborating with web developers.

• Email Campaign Execution: Experience in designing and launching email campaigns, including understanding of email marketing best practices.

• Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively in a fast-paced environment.

• Collaboration & Communication: Excellent interpersonal skills for effective teamwork and communication with internal stakeholders.

• Attention to Detail: Meticulous approach to design and execution to ensure accuracy and polish.

Preferred Skills:

• Experience within the gaming, hospitality, or entertainment industry.

• Basic understanding of HTML/CSS for email design and web integration.

• Familiarity with project management tools (e.g., Asana, Trello, Monday.com).

• Experience with web content management systems (CMS).

• Understanding of marketing analytics and reporting tools.

📝 Enhancement Note: The 'Requirements Summary' and 'Key Skills' from the raw data have been expanded into detailed 'Required' and 'Preferred' skills, inferring typical industry expectations for a mid-level graphic designer with digital marketing responsibilities. Specific software proficiencies are added as crucial for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Design Showcase: A well-organized portfolio demonstrating a range of design projects, including digital assets (email, web graphics, social media), print materials (brochures, direct mail, signage), and brand identity work.

• Campaign Integration Examples: Visual evidence of how designed assets have been integrated into successful marketing campaigns (e.g., screenshots of email campaigns, live website examples, photos of signage in place).

• Brand Consistency Examples: Specific examples that highlight your ability to maintain and evolve brand guidelines across different media and formats.

• Process Documentation (Implied): While not explicitly requested, demonstrating an understanding of your design process, from brief to final delivery, including any iterative feedback loops or problem-solving steps, will be beneficial.

Process Documentation:

• Candidates are expected to articulate their design process, including:

  • Workflow for receiving briefs, concept development, and client feedback.

  • Methods for ensuring brand consistency and quality control.

  • Process for preparing files for both digital deployment and print production.

  • Approach to analyzing campaign performance and incorporating learnings into future designs.

📝 Enhancement Note: This section is inferred based on the nature of a design role that involves digital and print execution, and campaign analysis. A strong portfolio is critical for any design role, and specific examples relevant to the responsibilities (digital, print, campaign) are emphasized.

💵 Compensation & Benefits

Salary Range: $62,000 - $65,000 per year.

Benefits:

• Competitive Medical, Dental, & Vision Insurance

• Vacation & Sick Time that promote work/life balance

• Company Paid Life Insurance

• 401(k) with 4% Match

• Free Employee Assistance Program

• Robust Employee Recognition Program

• $20.00 YMCA Memberships

• Local and National Discount Programs Through EAP & Tickets@Work

• STASH Hotel Partner Program Offering $69 per Night Hotel Across North and South America.

• Unlimited growth potential

• Delicious FREE Meals in Our Team Dining Facility

Working Hours: This is a full-time position, implying approximately 40 hours per week. The description for the role mentions managing projects and collaborating daily, suggesting a standard office schedule, likely Monday through Friday.

📝 Enhancement Note: The salary range is directly extracted from the provided data. The benefits listed are compiled directly from the 'What We Offer' section of the raw description. The working hours are inferred based on the 'Full-Time' employment type and typical industry standards for such roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming & Hospitality. Saratoga Casino Holdings, LLC operates multiple properties across the country, delivering dynamic guest experiences. This industry is characterized by fast-paced environments, a focus on customer service, and often involves significant promotional and event-driven marketing activities.

Company Size: Saratoga Casino Holdings, LLC is described as a "growing leader," implying a mid-to-large-sized organization with multiple properties. This suggests a structured marketing department with opportunities for cross-property collaboration and varied project exposure.

Founded: While the founding date of Saratoga Harness Racing, Inc. is not provided, Saratoga Casino Holdings, LLC is presented as an established entity with a growing presence. The company's focus on delivering dynamic guest experiences indicates a customer-centric culture.

Team Structure:

• The role is part of a marketing team that collaborates daily on campaign execution and design material effectiveness.

• It involves close work with developers for website updates and potentially other marketing specialists for campaign analysis.

Methodology:

• Data-Driven Design: The role requires analyzing email campaign performance, suggesting a data-informed approach to design and marketing strategy.

• Brand Consistency Focus: A core methodology is maintaining brand integrity across all digital and physical touchpoints.

• Integrated Marketing: The position emphasizes the integration of digital and physical marketing elements (email, web, signage, direct mail).

Company Website: https://www.saratogacasino.com/ (Inferred from company name and domain)

📝 Enhancement Note: Inferred company culture and team structure based on the industry (gaming/hospitality), company description ("growing leader"), and the role's responsibilities (cross-property, digital/physical integration). The company website is a reasonable inference based on the provided URL structure.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with integrated digital marketing responsibilities. It requires independent execution of design tasks and participation in campaign analysis, indicating a step beyond entry-level design positions. The expectation of managing multiple projects and owning specific design areas (like signage) points to a level of autonomy.

Reporting Structure: While not explicitly stated, this role likely reports to a Marketing Manager, Director of Marketing, or a Senior Designer/Creative Director within the marketing department. The emphasis on daily collaboration suggests a team-oriented reporting structure.

Operations Impact: The Graphic Designer's work directly impacts guest experience and brand perception. Effective digital and print designs drive engagement for promotions, events, and ongoing marketing efforts, which in turn influence customer traffic, participation, and ultimately, revenue for the casino and hospitality venues. The analysis of email campaigns directly ties design efforts to measurable results.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas such as email marketing design, interactive digital content, or large-scale print and signage production.

• Senior Design/Creative Lead: Advancement to Senior Graphic Designer or Creative Lead roles, managing more complex projects and potentially mentoring junior designers.

• Marketing Strategy: Opportunity to move into broader marketing roles by leveraging design expertise and campaign analysis skills to contribute more strategically to marketing planning.

• Cross-Property Exposure: Growth into roles that involve managing design initiatives across multiple properties within the Saratoga Casino Holdings portfolio.

📝 Enhancement Note: Career progression paths are inferred based on the mid-level nature of the role and typical growth trajectories within marketing and design departments of larger organizations. The "unlimited growth potential" mentioned in benefits is interpreted in this context.

🌐 Work Environment

Office Type: This is an on-site role. The work environment is likely a mix of a creative office space for design tasks and involvement in the operational areas of the casino and hospitality venues to oversee signage and understand the guest experience firsthand.

Office Location(s): Saratoga Springs, NY, US. The role requires being present at the Saratoga Springs location for design work, collaboration, and on-property implementation of signage.

Workspace Context:

• Collaborative Setting: The role involves daily collaboration with marketing team members, suggesting an open or team-oriented office layout conducive to communication and idea sharing.

• Creative Tools & Technology: Access to industry-standard design software and hardware is expected. Collaboration with developers implies a connected digital workflow.

• Hands-On Environment: The role offers opportunities to see designs come to life on the casino floor, providing a dynamic and engaging work experience that goes beyond a typical desk-bound design job.

Work Schedule: As a full-time, on-site position, the work schedule is expected to be standard business hours, likely Monday to Friday, with potential occasional flexibility required for specific event launches or project deadlines in the fast-paced gaming industry.

📝 Enhancement Note: The "on-site" nature and the mention of seeing designs "in action" on the casino floor are key drivers for describing the work environment. Inferred collaborative aspects are typical for marketing teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess design skills, experience, and cultural fit.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, showcasing key projects relevant to digital and print design, brand consistency, and campaign execution. Be prepared to discuss your design process, challenges faced, and solutions implemented.

• Skills Assessment: This may involve a design challenge or a discussion about specific design scenarios to gauge technical proficiency and creative problem-solving abilities.

• Team/Manager Interviews: Discussions with the hiring manager and potential team members to evaluate collaboration skills, understanding of the gaming/hospitality industry, and alignment with company culture.

• Final Interview: Potentially with senior leadership to discuss overall fit and strategic contribution.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly align with the responsibilities listed (email design, website graphics, print collateral, signage, brand consistency).

• Showcase Versatility: Demonstrate proficiency in both digital and print design mediums.

• Highlight Impact: For each project, explain the objective, your creative process, the tools used, and the outcome or impact (if quantifiable metrics are available, present them).

• Brand Focus: Include examples where you successfully applied or managed brand guidelines.

• Technical Proficiency: Be ready to discuss your software expertise and any experience with web content management or email platforms.

• Visual Storytelling: Present your work clearly and concisely, using visuals effectively to tell the story of each project.

Challenge Preparation:

• Be prepared for a potential design exercise that might involve creating a concept for an email campaign, a piece of promotional collateral, or signage for a specific casino event.

• Focus on demonstrating quick thinking, creative problem-solving, and adherence to brand standards under time constraints.

• Practice articulating your design choices and strategic rationale clearly and concisely.

📝 Enhancement Note: This section is heavily inferred, as the raw data provides no details on the interview process. It's constructed based on standard practices for evaluating graphic design and marketing roles, emphasizing the portfolio's importance.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Photoshop (image editing, web graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print collateral, direct mail, signage).

• Email Marketing Platform: Familiarity with platforms like Mailchimp, Constant Contact, or proprietary systems for designing, sending, and tracking email campaigns.

• Content Management System (CMS): Experience with platforms like WordPress or similar for website content updates.

• Digital Asset Management (DAM) System: Potentially used for organizing and distributing creative assets.

Analytics & Reporting:

• Email Analytics: Tools within email marketing platforms to track open rates, click-through rates, conversions, etc.

• Website Analytics: Google Analytics or similar to understand website traffic and user behavior related to graphic elements.

• Performance Tracking: General understanding of marketing metrics relevant to design impact.

CRM & Automation:

• While not a primary focus, familiarity with CRM systems (e.g., Salesforce) might be beneficial for understanding customer data that informs marketing campaigns.

• Basic understanding of marketing automation principles could be a plus.

📝 Enhancement Note: Inferred based on the required responsibilities. The Adobe Creative Suite is a non-negotiable for graphic designers. Email platforms, CMS, and analytics tools are directly implied by the tasks outlined in the job description.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that capture attention and engage the target audience.

• Brand Integrity: A strong commitment to maintaining brand consistency and quality across all marketing materials.

• Collaboration: A willingness to work closely with team members, developers, and other stakeholders to achieve common goals.

• Results-Oriented: An understanding that design work contributes to tangible business outcomes, such as campaign performance and guest engagement.

• Adaptability: The ability to thrive in a dynamic, deadline-driven environment, responding effectively to changing priorities and project demands.

Collaboration Style:

• Team-Oriented: Daily collaboration is a key aspect, suggesting an environment where feedback is shared freely, and team members support each other.

• Cross-Functional: Working closely with marketing, IT (developers), and potentially operations teams on the floor to ensure designs are implemented effectively.

• Communicative: Open and clear communication is essential for managing projects, receiving feedback, and ensuring alignment on campaign objectives.

• Feedback Integration: An openness to receiving and incorporating constructive feedback to refine designs and improve campaign effectiveness.

📝 Enhancement Note: These values and collaboration styles are inferred based on the company's industry (gaming/hospitality), the role's responsibilities (collaboration, brand consistency, results), and the description's emphasis on a dynamic environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring designs are innovative and appealing while strictly adhering to established brand standards.

• Fast-Paced Environment & Tight Deadlines: The gaming industry is dynamic; managing multiple projects with frequent priority shifts and tight turnaround times will be a constant challenge.

• Measuring Design Impact: Quantifying the direct ROI of specific design elements, particularly for physical signage and collateral, can be challenging.

• Keeping Up with Design Trends: Staying current with evolving digital design trends, software updates, and best practices in a competitive market.

• Cross-Property Consistency: Ensuring brand consistency across potentially diverse property aesthetics and local market nuances.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to master new features or specialized tools within Adobe Creative Suite or other design software.

• Digital Marketing Specialization: Developing deeper expertise in email marketing strategy, UI/UX principles for web graphics, or social media visual content.

• Industry-Specific Design: Gaining insights into the unique design and marketing needs of the gaming and hospitality sectors.

• Project Management Skills: Enhancing skills in managing complex projects, timelines, and stakeholder expectations.

• Mentorship: Potential to learn from senior marketing professionals or creative leads within the organization.

📝 Enhancement Note: Challenges and growth opportunities are inferred based on typical demands of a mid-level design role in a fast-paced, multi-faceted industry like gaming and hospitality.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an email campaign from concept to launch. How do you ensure it aligns with the brand and drives engagement?" (Focus on workflow, tools, and metrics).

• "How do you approach maintaining brand consistency across diverse marketing materials, such as digital ads, print collateral, and on-property signage?" (Highlight your understanding of brand guidelines and implementation strategies).

Company & Culture Questions:

• "What interests you about working in the gaming and hospitality industry, specifically with Saratoga Casino Holdings?" (Research the company's properties, recent campaigns, and values).

• "How do you handle feedback on your designs, especially if you disagree with it?" (Demonstrate professionalism, openness to critique, and collaborative problem-solving).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (digital, print, campaigns) or by the impact/success of the work.

• Narrative: For each selected piece, tell a story: the client/project brief, your role, the challenges, your creative process, the tools used, and the results achieved.

• Visuals: Ensure high-quality images of your work. For digital work, consider showing mockups or live examples. For print, show good photography of the final product.

• Relevance: Prioritize projects that directly match the job description's requirements.

• Conciseness: Be prepared to present key pieces efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview questions and preparation strategies are inferred based on the job description's responsibilities and the typical expectations for a graphic designer role in marketing, with an emphasis on portfolio presentation and industry relevance.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP recruitment link.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience relevant to digital design, email campaigns, print collateral, and signage. Ensure your portfolio is readily accessible (e.g., via a link on your resume or LinkedIn) and showcases projects aligning with the responsibilities outlined.

• Resume Optimization: Use keywords from the job description such as "Graphic Design," "Digital Marketing," "Email Campaigns," "Print Design," and "Brand Management." Quantify achievements where possible (e.g., "Designed email campaigns that increased open rates by X%").

• Company Research: Familiarize yourself with Saratoga Casino Holdings' properties, brand voice, and recent marketing initiatives. Understand their position in the gaming and hospitality industry.

• Prepare for Portfolio Review: Be ready to discuss your design process, rationale behind your creative choices, and how your work has contributed to marketing objectives. Practice presenting 2-3 key projects that best demonstrate your suitability for this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.