UX/UI Designer Part-time for a AI Marketing Company (US-Based/Remote)

📍 Job Overview

Job Title: UX/UI Designer (Part-Time)

Company: Paired

Location: Ecuador

Job Type: Part-Time

Category: UX/UI Design, Product Design, Marketing Design

Date Posted: June 01, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This is a critical part-time (20 hours/week) UX/UI Designer role focused on enhancing user experiences across marketing websites, campaign landing pages, and a SaaS product.

• The position demands a strong emphasis on conversion optimization, user journey mapping, and the development of a cohesive design system.

• This role offers significant autonomy and direct influence on product direction and brand identity within a fast-paced startup environment.

• The designer will collaborate closely with founders and engineers, translating business objectives into intuitive and visually compelling digital solutions.

📝 Enhancement Note: While the job title is "UX/UI Designer," the responsibilities and required skills indicate a strong focus on conversion-rate optimization (CRO) for marketing and product interfaces. The role is deeply embedded in the Go-To-Market (GTM) and product development lifecycle, requiring a blend of user-centric design and business-outcome orientation.

📈 Primary Responsibilities

• Design, maintain, and continuously iterate on the company's marketing website to enhance user engagement and brand perception.

• Develop high-converting, responsive landing pages for diverse campaigns (paid acquisition, partnerships, product launches) ensuring rapid deployment and A/B testing capabilities.

• Create and optimize user flows for key conversion events, including demo bookings and sign-up processes, directly impacting lead generation and customer acquisition.

• Contribute to the design of the Spyglass product platform, focusing on intuitive dashboards, data visualizations, and efficient workflow experiences.

• Build, maintain, and scale a comprehensive design system, ensuring brand consistency and efficient component reuse across marketing and product surfaces.

• Collaborate closely with engineering teams to ensure seamless implementation of designs, providing clear specifications and interactive prototypes.

• Conduct usability reviews and user feedback analysis to identify actionable insights for UX improvements and product enhancements.

• Translate complex product requirements and user needs into clear, intuitive, and visually appealing design solutions.

📝 Enhancement Note: The responsibilities highlight a dual focus on marketing-facing design (website, landing pages) and product-facing design (Spyglass platform). The emphasis on "conversion-focused user journeys" and "A/B variants for key conversion elements" underscores the role's direct impact on revenue generation and customer acquisition metrics, typical of a GTM-aligned operations function.

🎓 Skills & Qualifications

Education: Not specified, but a degree in Design, HCI, or a related field is often preferred. Equivalent practical experience will be strongly considered.

Experience: 3+ years of UX/UI design experience, ideally within a startup, SaaS, agency, or similarly fast-paced environment.

Required Skills:

• Advanced proficiency in Figma, including Auto Layout, Components, Variables, and interactive prototyping.

• Strong portfolio showcasing both marketing website/landing page design and SaaS product interface design (dashboards, web applications).

• Deep understanding of responsive design principles and best practices for various screen sizes.

• Exceptional visual design skills with a keen eye for typography, layout, spacing, color systems, and visual hierarchy.

• Proven experience in designing conversion-focused experiences and optimizing user journeys for lead generation and user acquisition.

• Ability to effectively collaborate with engineering teams, understanding implementation constraints and technical feasibility.

• Excellent communication, organization, and time-management skills, essential for a part-time, autonomous role.

Preferred Skills:

• Experience designing AI-powered products or data-heavy platforms.

• Familiarity with analytics dashboards and competitive intelligence tools.

• Motion design or advanced interaction design experience, including micro-interactions and transitions.

• Basic front-end development knowledge (HTML, CSS, Tailwind, React styling) to better inform design decisions.

• Experience working with Direct-to-Consumer (DTC), e-commerce, consumer brands, or Consumer Packaged Goods (CPG) companies.

• Startup experience, particularly in building products from early-stage concepts through to production.

📝 Enhancement Note: The emphasis on Figma proficiency, portfolio requirements, and specific design skills like "Auto Layout" and "Design Systems" points to a need for a highly skilled and efficient designer capable of working independently. The preferred qualifications suggest an advantage for candidates with experience in data-rich environments or specific industry verticals relevant to the client’s AI platform.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates expertise in designing high-impact marketing websites and conversion-optimized landing pages.

• Evidence of product design work for SaaS platforms, including dashboards, data visualizations, and user workflows, showcasing problem-solving and user-centricity.

• Case studies that detail the design process, from initial research and wireframing to high-fidelity mockups and prototyping, highlighting collaboration with stakeholders.

Process Documentation:

• Demonstrate a structured approach to design, from user research and ideation to wireframing, prototyping, and final asset delivery.

• Showcase experience in building and maintaining scalable design systems, including reusable components, design tokens, and style guides.

• Provide examples of how designs were tested (e.g., A/B testing, usability testing) and iterated upon based on data and feedback.

• Illustrate proficiency in translating user feedback, product requirements, and business goals into actionable design solutions.

📝 Enhancement Note: For this role, a portfolio is not just a collection of work; it's a demonstration of the candidate's ability to drive business results through design. The emphasis on "conversion-focused user journeys" and "A/B variants" means portfolio pieces should ideally showcase measurable improvements or the strategic thinking behind such optimizations. A well-documented design system is also a key indicator of a scalable and efficient approach.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD, paid hourly or on a project basis commensurate with a part-time (20 hours/week) engagement.

• Estimated Range: Based on the US market for experienced part-time UX/UI designers with SaaS and CRO expertise, a range of $40-$70 USD per hour is a reasonable estimate. This can vary significantly based on the candidate's specific experience, portfolio quality, and negotiation.

• Research Methodology: This estimate is derived from industry benchmarks for freelance and part-time design roles in the US, factoring in the specified experience level (2-5 years), specialized skills (Figma, CRO, SaaS design), and the autonomy of the role.

Benefits:

• Competitive salary in USD.

• Monthly performance bonuses, directly linking contributions to business success.

• Fully remote work environment, offering flexibility and global accessibility.

• Flexible scheduling, allowing for efficient integration with personal commitments.

Working Hours: 20 hours per week, with flexible scheduling.

📝 Enhancement Note: The compensation structure includes a base salary and performance-based bonuses, which is common for roles directly impacting business outcomes. The flexibility in scheduling is a key benefit for a part-time, remote position, allowing for efficient time management and work-life balance. The estimated salary range is based on US market rates for similar roles and experience levels.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI-powered Marketing Technology (MarTech) and Competitive Intelligence. The client provides a platform for consumer brands to track competitor activity.

Company Size: As a client of Paired (a staffing agency), the specific company size is not provided, but the description suggests a startup or growth-stage company, likely with a lean and agile team structure. This implies a dynamic environment where individual contributions have a significant impact.

Founded: Not specified, but the client is described as an AI-powered platform, indicating a relatively modern and technologically advanced focus.

Team Structure:

• The designer will likely be part of a small, cross-functional team, reporting directly to founders or a product lead.

• Close collaboration with engineering and marketing stakeholders is expected.

Methodology:

• Data-driven decision-making, particularly for marketing website and landing page optimization, is a core methodology.

• Agile and iterative design processes will be employed, with a focus on rapid deployment, testing, and continuous improvement.

• Emphasis on building scalable solutions, including design systems, to support future growth and product expansion.

Company Website: [Paired - clients' website not directly linked, but Paired's is https://www.paired.com/]

📝 Enhancement Note: The client's focus on AI and competitive intelligence places them in a cutting-edge segment of the MarTech industry. The implied startup culture means the designer will likely experience a fast-paced, collaborative, and results-oriented environment where innovation and adaptability are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level to senior individual contributor position within the Design discipline, specifically aligned with Go-To-Market (GTM) enablement and Product Design. The "ownership" and "direct influence" suggest a level of responsibility often seen in more senior roles, despite the part-time nature.

Reporting Structure: The designer will report directly to founders or a product lead, indicating a high level of visibility and direct communication with leadership. This structure facilitates quick feedback loops and direct impact.

Operations Impact: The role's impact is directly tied to revenue generation through optimized marketing websites and landing pages, as well as product usability and adoption through the Spyglass platform design. Success in this role directly contributes to lead acquisition, conversion rates, and ultimately, the company's growth trajectory.

Growth Opportunities:

• Specialization: Deepen expertise in conversion-rate optimization (CRO), AI product design, or data visualization within a specialized MarTech domain.

• Leadership: As the company scales, there may be opportunities to lead design initiatives, mentor junior designers, or formally build out the design function.

• Skill Expansion: Gain exposure to product strategy, market analysis, and potentially early-stage product development, broadening the scope of influence beyond pure design.

• Full-Time Potential: Successful performance in this part-time role could lead to full-time opportunities as the company grows and expands its team.

📝 Enhancement Note: The growth potential is significant for a high-performing individual in a startup environment. The direct exposure to founders and product strategy offers a unique learning curve. The ability to impact revenue and product adoption directly positions this role as a strategic contributor within the broader GTM operations.

🌐 Work Environment

Office Type: Fully remote. This role is designed for individuals who thrive in a distributed work setting and can manage their own time and workspace effectively.

Office Location(s): While the company is US-based, the role is open to candidates in Ecuador, highlighting a commitment to global talent acquisition.

Workspace Context:

• The environment is highly autonomous, requiring self-discipline and strong organizational skills.

• Access to modern design tools (Figma) and collaborative platforms is expected.

• Opportunities for regular virtual interaction with founders, engineers, and marketing teams to foster collaboration and alignment.

Work Schedule: 20 hours per week with flexible scheduling. This allows for a balance between work responsibilities and personal life, accommodating different time zones and individual work preferences.

📝 Enhancement Note: The fully remote and flexible nature of this role requires a high degree of self-motivation and effective time management. Candidates should be comfortable working asynchronously and proactively communicating their progress and any potential blockers.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess the match for required skills and experience.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, focusing on your design process, problem-solving approach, and the impact of your work. Expect deep dives into your Figma proficiency and CRO experience.

• Technical/Skills Interview: May involve a design challenge or a discussion about specific design scenarios, testing your Figma skills, understanding of responsive design, and ability to optimize user flows.

• Founder/Leadership Interview: A discussion focused on cultural fit, autonomy, strategic thinking, and alignment with the company's vision and growth objectives.

Portfolio Review Tips:

• Highlight CRO: For marketing website and landing page examples, clearly articulate how your designs were intended to drive conversions and, if possible, present metrics or case study details about their performance.

• Showcase SaaS Product Design: For Spyglass, demonstrate your ability to design complex dashboards, data visualizations, and user workflows that simplify information and improve user efficiency.

• Figma Mastery: Be prepared to discuss your proficiency with Figma features like Auto Layout, Components, and Variables. Interactive prototypes are highly recommended.

• Process & Problem-Solving: Clearly outline your design process for each project, emphasizing how you translated requirements into solutions and collaborated with stakeholders.

• Design System Experience: If you have experience building or contributing to design systems, showcase this work and explain its benefits.

Challenge Preparation:

• Anticipate a design challenge that might involve optimizing a landing page for a specific conversion goal or designing a key dashboard component for the Spyglass platform.

• Focus on demonstrating a structured problem-solving approach, rapid ideation, and clear visual communication within a time constraint.

• Be ready to present and justify your design decisions, highlighting trade-offs and potential areas for future iteration.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio, especially its demonstration of conversion optimization and SaaS product design capabilities. Be prepared to articulate your design process, justify your decisions with user-centric and business-outcome reasoning, and showcase advanced Figma skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary design tool. Advanced proficiency is mandatory, including Auto Layout, Components, Variables, and interactive prototyping.

• Design System Tools: Experience with creating and maintaining design systems, including style guides, component libraries, and design tokens.

Analytics & Reporting:

• Familiarity with analytics dashboards and intelligence tools (e.g., Google Analytics, Mixpanel, Amplitude) is preferred, as understanding user behavior data is crucial for optimization.

CRM & Automation:

• While not a direct CRM role, understanding how marketing websites and landing pages feed into CRM systems (like HubSpot, Salesforce) and influence lead generation funnels is beneficial.

• Familiarity with A/B testing platforms (e.g., Google Optimize, Optimizely) is highly advantageous for conversion optimization tasks.

📝 Enhancement Note: Figma is the cornerstone of this role's toolset. Proficiency extends beyond basic mockups to advanced features enabling scalable design systems and interactive prototypes. Understanding how design impacts downstream marketing and sales operations (CRM, A/B testing) is a significant plus.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by data, especially regarding conversion rates and user behavior.

• User-Centricity: A strong focus on understanding and serving user needs to drive engagement and adoption.

• Efficiency & Scalability: Emphasis on creating reusable components and scalable design systems to support rapid growth.

• Collaboration: Open communication and close teamwork with founders, engineers, and marketing.

• Autonomy & Ownership: High degree of independence and responsibility for design outcomes.

Collaboration Style:

• Proactive and transparent communication, especially in a remote setting.

• Iterative design process involving regular feedback loops with cross-functional teams.

• Willingness to share knowledge, best practices, and design rationale.

• A culture of experimentation and continuous improvement, particularly in optimizing conversion funnels.

📝 Enhancement Note: The company values a blend of independent work and collaborative effort. The emphasis on data, efficiency, and user-centricity aligns with modern design practices in fast-growing tech companies, particularly those focused on GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Design Areas: Juggling the demands of marketing websites, campaign landing pages, and product design within a part-time capacity.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team without direct in-person interaction.

• Driving Measurable Impact: Quantifying the direct impact of design on conversion rates and business objectives in a startup environment.

• Rapid Iteration: Adapting to fast-paced product development cycles and tight deadlines for campaign launches.

Learning & Development Opportunities:

• Gain hands-on experience in conversion rate optimization (CRO) and its direct impact on business growth.

• Develop expertise in designing for AI-powered platforms and data-intensive applications.

• Enhance skills in building and scaling design systems for a growing product suite.

• Deepen understanding of startup product strategy and GTM operations through close collaboration with founders.

📝 Enhancement Note: The primary challenges revolve around managing diverse design responsibilities within limited hours and excelling in a remote, autonomous setting. The growth opportunities are substantial, offering a chance to become a key player in a growing MarTech startup and develop specialized skills in high-demand areas.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page. What key elements would you focus on, and how would you A/B test them?" (Focus on CRO, user journeys, and testing methodologies.)

• "How would you approach designing a complex dashboard for competitor intelligence data? What are the key considerations for data visualization and user workflow?" (Focus on product design for data-heavy SaaS, user experience, and information architecture.)

Company & Culture Questions:

• "Why are you interested in this part-time, remote role with us, specifically in a startup environment?" (Highlight your ability to work autonomously, your interest in AI/MarTech, and your understanding of startup dynamics.)

• "How do you ensure brand consistency across different digital touchpoints (website, landing pages, product)?" (Showcase your understanding of design systems and brand strategy.)

Portfolio Presentation Strategy:

• Quantify Impact: For every project, strive to present quantifiable results or clearly articulate the intended business impact (e.g., "This design led to a X% increase in demo requests" or "The goal of this redesign was to improve user task completion time by Y%").

• Showcase Figma Skills: Be prepared to briefly demonstrate Figma features like Auto Layout or interactive prototypes during your presentation if relevant to a case study.

• Narrative Flow: Structure your case studies to tell a compelling story: the problem, your process, your solution, and the outcome.

• Focus on Relevance: Select portfolio pieces that best align with the requirements of this role – marketing websites, landing pages, and SaaS product design.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of conversion optimization, SaaS product design principles, and advanced Figma skills. Be ready to articulate your design process, justify your decisions with data and user-centric reasoning, and showcase your ability to work autonomously and drive measurable results.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your portfolio prominently features projects related to conversion-optimized marketing websites, campaign landing pages, and SaaS product interfaces. Highlight your Figma proficiency and any quantifiable results achieved.

• Tailor Your Resume: Emphasize your experience in startup/SaaS environments, your proficiency with Figma, your understanding of CRO principles, and your ability to work independently in a remote setting. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through 1-2 key portfolio pieces that best represent your skills for this role, focusing on your process, problem-solving, and impact. Be ready to discuss your approach to design systems and responsive design.

• Research Paired and Their Client: Understand Paired's mission and the client's AI-powered competitive intelligence platform. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---