Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Atlanta, Georgia, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 12, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote (with potential for hybrid in Atlanta)

🚀 Role Summary

• Hybrid Marketer & Designer: This role blends creative design with strategic marketing execution, focusing on driving tangible business outcomes.

• Ownership of Top-of-Funnel & Paid Advertising Creative: You will be responsible for conceptualizing, developing, and iterating on creative assets for core business initiatives, with a strong emphasis on performance metrics.

• Vertical Market Content & Partner Relations: Manage brand and educational content for specific verticals (financial, insurance) and build direct relationships with partners, acting as a marketing representative.

• AI-Assisted Workflow: Leverage cutting-edge AI platforms (Claude, Replit) to enhance ideation, copywriting, and production processes, driving efficiency and innovation.

• Performance-Driven Iteration: Continuously track creative performance (clicks, engagement, cost per lead) and proactively develop new variants to optimize campaigns.

📝 Enhancement Note: While the title is "Marketing Content Designer," the role's responsibilities and required skills indicate a strong leaning towards performance marketing and GTM operations, particularly in content strategy and campaign execution. The emphasis on understanding funnels, cost per lead, and conversion suggests this role is integral to the Go-To-Market (GTM) operations, focusing on optimizing customer acquisition through creative.

📈 Primary Responsibilities

• Own the end-to-end development and execution of top-of-funnel and paid-advertising creative for ReminderMedia's core business.

• Independently generate new creative concepts and collaborate with the advertising team to bring them to life, moving beyond a reactive request-based workflow.

• Proactively monitor and analyze creative performance metrics (e.g., click-through rates, engagement rates, cost per lead) to inform iterative improvements and maintain a pipeline of fresh campaign variants.

• Develop and manage brand and educational content for the financial and insurance verticals, ensuring alignment with GTM strategies and partner objectives.

• Design and produce partner-facing co-marketing materials, fostering strong collaboration and support for vertical business development.

• Cultivate and maintain direct relationships with financial and real estate partners, participating in partner calls and acting as a key marketing point of contact.

• Manage a partner promotion calendar, ensuring timely and relevant content deployment to support partner success and ReminderMedia's GTM initiatives.

• Support broader company-wide creative testing initiatives, including direct mail pieces (postcards, magazine covers) and new product launches (custom landing pages), as bandwidth permits.

• Design comprehensive marketing collateral for conferences and events, such as samples, covers, banners, booth graphics, and flyers, to enhance brand visibility and lead generation efforts.

• Utilize AI platforms like Claude and Replit (with provided training) to accelerate creative ideation, copywriting, and production workflows, enhancing overall operational efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative ownership and GTM operations. The emphasis on "owning" creative, tracking performance, and iterating suggests a role that requires strategic thinking beyond just design execution. The partner-facing aspect and calendar management also point to GTM coordination.

🎓 Skills & Qualifications

Education:

• Associate's degree in a design-related field is required.

• A Bachelor's degree in Marketing, Communications, or a design-related field is preferred. Experience:

• 2 to 4 years of experience in a design role, with a preference for experience in marketing, advertising, or performance and direct-response creative environments. Required Skills:

• Marketing Acumen: Demonstrated ability to think strategically like a marketer, with a solid understanding of customer acquisition funnels, lead generation strategies, and how creative decisions impact key performance indicators such as cost per lead and conversion rates.

• Adobe Creative Suite Proficiency: Advanced skills in Adobe Photoshop and Adobe InDesign. Intermediate skills in Adobe Illustrator.

• Print Production Knowledge: Understanding of print production requirements, including bleeds, trim, and color specifications, for direct mail and magazine assets.

• Partner Engagement: Comfort and confidence in stakeholder-facing interactions, including participating in calls, asking informed questions, and contributing original perspectives.

• AI Tool Familiarity: Prior experience with AI tools (e.g., Claude, ChatGPT, Midjourney, Replit) is a plus. A strong willingness to learn and adopt AI-assisted workflows is mandatory.

• Portfolio Demonstration: Submission of a portfolio showcasing marketing work that demonstrably drives action, such as lead magnets, paid advertisements, or direct mail campaigns, ideally with evidence of performance results beyond visual aesthetics.

Preferred Skills:

• Experience in performance marketing or direct-response creative roles.

• Familiarity with A/B testing methodologies for creative assets.

• Basic copywriting or content ideation skills.

• Experience with digital advertising platforms (e.g., Meta Ads, Google Ads) from a creative asset perspective.

📝 Enhancement Note: The requirement for "demonstrated ability to think like a marketer" and the portfolio emphasis on "performance results" strongly suggest this role is deeply integrated into the GTM operations, focusing on measurable campaign success rather than purely aesthetic design. The AI tool requirement also points to an operations-forward approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 2-3 distinct projects where your creative directly contributed to measurable marketing outcomes (e.g., increased lead volume, improved conversion rates, reduced cost per acquisition).

• Funnel Stage Focus: Highlight examples of creative designed for different stages of the marketing funnel, from awareness (paid ads, social content) to consideration (landing pages, educational materials) and conversion (direct mail offers).

• AI Integration Examples (if applicable): If you have experience using AI tools to accelerate your design or copywriting process, include a brief explanation of how it was used and the impact on efficiency or output quality.

• Print Production Examples: Include examples of print collateral (e.g., direct mail pieces, magazine ads) demonstrating understanding of technical print requirements.

Process Documentation:

• Creative Iteration Process: Be prepared to discuss your process for testing creative variations, analyzing performance data, and implementing iterative improvements based on results.

• AI Workflow Integration: Articulate how you would integrate AI tools into your design and content creation process to enhance efficiency and ideation.

• Partner Collaboration Workflow: Describe your approach to collaborating with external partners on co-marketing initiatives, including communication, feedback loops, and content delivery.

📝 Enhancement Note: The emphasis on performance results, funnel stages, and iterative improvement in the portfolio requirements is a strong indicator of this role's alignment with GTM operations and performance marketing strategies. Candidates should prepare to demonstrate not just design skills, but also their ability to drive measurable business impact through creative.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Marketing Content Designer with 2-5 years of experience in a remote US-based role, and considering the hybrid marketing/design responsibilities and AI tool integration, a competitive salary range is estimated between $65,000 - $85,000 USD annually. This range can vary based on the candidate's specific experience, portfolio strength, and demonstrated impact on performance metrics. Benefits:

• Comprehensive Health Coverage: World-class benefits including medical, dental, and vision insurance.

• Retirement Savings: 401(k) plan with company match, supporting long-term financial planning.

• Remote Work Support: Provision of necessary equipment to effectively work remotely, ensuring a productive home office setup.

• Professional Development: Opportunities for continuous learning, particularly in AI-assisted workflows and performance marketing.

• Company Culture: Access to a dynamic environment recognized as a "Top Place to Work."

Working Hours:

• Standard full-time commitment, approximately 40 hours per week. The remote nature allows for flexibility in scheduling, with core hours likely expected for team collaboration and partner communication, particularly within the Atlanta time zone (America/New York).

📝 Enhancement Note: The salary estimation is based on typical compensation for mid-level creative roles with a marketing focus in the US, adjusted for remote work and the specialized AI skill requirement. The benefits listed are standard for full-time roles and are presented to highlight value beyond base compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services / Business Growth Solutions. ReminderMedia operates within the B2B marketing services sector, providing essential tools for small businesses, particularly in the financial and real estate industries, to enhance client retention and acquisition. Their focus on both digital and direct-mail marketing positions them as a comprehensive solution provider.

Company Size: ReminderMedia is a fast-growing company, recognized as an Inc. 5000 company. This suggests a dynamic, agile environment where roles can evolve and individual contributions have a significant impact. For operations professionals, this often means opportunities to build and refine processes.

Founded: ReminderMedia has established a strong presence, indicated by its leadership in marketing services for over 100,000 small businesses. This longevity suggests a stable yet innovative company culture.

Team Structure:

• Cross-functional Collaboration: The role requires close collaboration with the advertising team for core business initiatives and direct interaction with financial and insurance partners. This implies a matrixed or project-based team structure where communication and alignment are key.

• Marketing & Design Integration: This position sits at the intersection of marketing strategy and creative execution, suggesting a team structure that values both analytical and creative skill sets.

• AI Integration Focus: As an "AI-forward company," there's likely a dedicated effort or team exploring and implementing AI technologies, which this role will actively contribute to.

Methodology:

• Data-Driven Creative: The emphasis on tracking performance metrics (clicks, engagement, CPL) and iterating based on results points to a data-driven approach to creative development and marketing campaign management.

• Process Optimization: The mention of using AI to "accelerate ideation, copywriting, and production" indicates a focus on operational efficiency and continuous improvement of workflows.

• Partner-Centric Approach: Building and maintaining direct relationships with partners suggests a methodology that prioritizes understanding and supporting client/partner needs to drive mutual growth.

Company Website: https://www.remindermedia.com/

📝 Enhancement Note: The company's description as an "AI-forward company" and an "Inc. 5000 fast-growing company" is crucial context for operations professionals. It implies a need for adaptability, a willingness to embrace new technologies, and a focus on scalable processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, likely a Marketing Content Designer with a strong performance marketing orientation. It's a step beyond a purely production-focused design role, requiring strategic input, ownership of campaigns, and direct stakeholder management.

Reporting Structure: While not explicitly stated, this role likely reports into a Marketing Manager, Director of Marketing, or a Head of Creative Operations. The direct involvement with partners suggests a reporting line that facilitates GTM strategy execution and client relationship management.

Operations Impact: The Marketing Content Designer has a direct impact on ReminderMedia's customer acquisition and retention efforts. By owning creative for top-of-funnel and paid advertising, their work directly influences lead generation, cost per lead, and conversion rates, which are critical GTM and revenue operations metrics. Their work with vertical partners also supports specific business unit growth objectives.

Growth Opportunities:

• Performance Marketing Specialization: Develop deep expertise in performance marketing creative, A/B testing, and campaign optimization, potentially leading to roles like Performance Marketing Specialist or Senior Creative Strategist.

• AI & Automation Leadership: Become a go-to expert within the company for AI-assisted creative workflows, potentially leading initiatives in this area or specializing in MarTech automation.

• Vertical Market Expertise: Grow into a subject matter expert for the financial and insurance verticals, managing broader marketing strategies or partner marketing programs for these sectors.

• Cross-functional Advancement: Transition into broader Marketing Operations roles, focusing on process improvement, MarTech stack management, or campaign operations management.

📝 Enhancement Note: The growth opportunities highlight how a "Marketing Content Designer" role can serve as a launchpad into various operations-focused career paths, particularly in performance marketing, MarTech, and GTM strategy execution.

🌐 Work Environment

Office Type: This is a fully remote position, offering significant flexibility. While the role is remote, the location requirement (Atlanta, United States) suggests that the company may have a physical presence there, and the possibility of hybrid work or in-person collaboration/meetings with local teams or partners might exist.

Office Location(s): While the role is remote, the specified location of Atlanta, United States, indicates that the company is headquartered or has a significant presence there. This may be relevant for potential future in-person events, team meetups, or if the "hybrid" aspect implies occasional travel or office visits.

Workspace Context:

• Remote Autonomy: Expect a work environment that values self-direction and independent work, common in remote roles.

• Technology-Enabled Collaboration: Reliance on digital communication and collaboration tools (e.g., Slack, Zoom, project management software) for team interaction and project management.

• AI Integration: Exposure to and utilization of AI platforms as a standard part of the workflow, fostering an innovative and forward-thinking environment.

Work Schedule:

• Standard full-time (approx. 40 hours/week). While remote, adherence to core business hours, particularly within the America/New York timezone, will likely be expected for effective team and partner communication. Flexibility may be offered for non-core tasks.

📝 Enhancement Note: The "Fully Remote" status with a specific US location implies the company operates with a distributed workforce but may have ties to a particular region, which can influence team culture and potential in-person interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess foundational qualifications and alignment with the role's requirements.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on performance-driven examples and your understanding of marketing funnels. This may involve a presentation or a detailed discussion about specific projects.

• Marketing & AI Aptitude Discussion: Interviews to gauge your marketing mindset, understanding of performance metrics, and your approach to leveraging AI in creative workflows.

• Partner-Facing Simulation/Discussion: Scenarios or discussions to assess your comfort and confidence in stakeholder and partner interactions.

• Final Round: Likely with hiring manager and potentially cross-functional team members to evaluate cultural fit, strategic thinking, and overall suitability for the role.

Portfolio Review Tips:

• Quantify Impact: For each portfolio piece, clearly state the objective, your role, the actions taken, and the measurable results (e.g., "Increased lead conversion by 15%," "Achieved a CPL of $X").

• Showcase Marketing Strategy: Explain the "why" behind your design choices. How did the creative support the overall marketing goal or campaign strategy?

• Highlight AI Usage: If you used AI tools, clearly articulate how they were integrated into your process and what benefits they provided (e.g., faster ideation, enhanced copywriting, novel visual concepts).

• Demonstrate Funnel Understanding: Select examples that illustrate your ability to create content for different stages of the customer journey.

• Print Production Clarity: Ensure any print examples are presented with an understanding of the technical specifications involved.

Challenge Preparation:

• Creative Testing Scenario: Be prepared to discuss how you would approach testing a new paid ad creative or direct mail piece, including what metrics you'd track and how you'd iterate.

• AI Ideation Exercise: You might be asked to brainstorm creative concepts for a specific campaign using hypothetical AI assistance, or discuss how you'd use AI to generate variations of existing creative.

• Partner Communication Role-Play: Practice articulating marketing concepts and value propositions clearly and concisely, as you might need to do during partner calls.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating marketing work that drives action" and "evidence of performance results" is critical. Candidates must prepare to showcase not just aesthetic design but also the strategic thinking and measurable impact of their creative work, especially concerning GTM objectives.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Photoshop: Advanced proficiency required for image manipulation, digital asset creation, and ad design.

• Adobe InDesign: Advanced proficiency required for layout, magazine design, direct mail pieces, and other print collateral.

• Adobe Illustrator: Intermediate proficiency required for vector graphics, logos, and illustrations.

AI & Content Acceleration Tools:

• Claude / ChatGPT: Familiarity or willingness to learn for copywriting, content ideation, script generation, and summarizing information.

• Replit: Willingness to learn for potential integration with AI models or for accelerating development-related tasks, especially if backend or integration aspects are involved in content delivery.

• Other AI Image/Content Generators: Exposure to tools like Midjourney, DALL-E, or similar platforms for concept generation is beneficial.

Analytics & Reporting Tools:

• Performance Tracking: While not explicitly listed, a strong understanding of how to interpret data from paid advertising platforms (e.g., Meta Ads Manager, Google Ads) and CRM systems for campaign performance analysis is essential.

• CRM Systems (e.g., HubSpot, Salesforce): Familiarity with how creative assets are used within CRM-driven campaigns and how performance data is captured.

Collaboration & Project Management Tools:

• Communication Platforms: Proficiency with tools like Slack, Microsoft Teams, or similar for day-to-day communication.

• Project Management Software: Experience with tools like Asana, Trello, or Monday.com for managing creative projects and workflows.

📝 Enhancement Note: The explicit mention of AI platforms like Claude and Replit, alongside standard design tools, highlights a forward-thinking approach to operations and content production. Candidates should be prepared to discuss their experience or willingness to adopt these advanced tools.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using performance metrics to guide creative strategy and iterative improvements, ensuring marketing efforts are effective and efficient.

• Innovation & Adaptability: As an "AI-forward company," there's a strong value placed on embracing new technologies and adapting workflows to leverage them for better outcomes.

• Client & Partner Focus: A commitment to empowering small businesses and building strong relationships with partners, ensuring that all marketing efforts align with client success.

• Results Orientation: A drive to achieve tangible business results, with a focus on lead generation, conversion, and ROI.

Collaboration Style:

• Cross-Functional Synergy: Expect a collaborative environment where designers work closely with marketing strategists, advertising specialists, and account managers to achieve shared GTM goals.

• Proactive Communication: Open channels for communication are crucial, especially in a remote setting, to ensure alignment on projects, feedback, and partner requirements.

• Feedback & Iteration Culture: A willingness to share and receive constructive feedback on creative work and processes to foster continuous improvement.

📝 Enhancement Note: The company's values and collaboration style directly inform how operations professionals should approach their work. A focus on data, innovation, and client success will be paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Demands: The primary challenge will be to consistently produce visually appealing creative that also meets stringent performance metrics and ROI expectations.

• Rapidly Evolving AI Landscape: Staying abreast of the latest AI tools and best practices to effectively integrate them into workflows and maintain a competitive edge.

• Managing Diverse Partner Needs: Effectively catering to the specific marketing requirements and brand guidelines of various financial and insurance partners while maintaining ReminderMedia's core messaging.

• Remote Collaboration Effectiveness: Ensuring seamless communication and project execution within a fully remote team structure, particularly when collaborating on complex creative projects.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in AI-powered design and content creation tools, potentially becoming a subject matter expert within the company.

• Performance Marketing Acumen: Expand knowledge in A/B testing, conversion rate optimization (CRO), and paid media strategy through hands-on experience.

• Vertical Market Specialization: Gain in-depth understanding of the financial and insurance sectors, their marketing nuances, and partner engagement strategies.

• GTM Strategy Involvement: Contribute to broader Go-To-Market strategy discussions, leveraging creative insights to inform campaign planning and execution.

📝 Enhancement Note: Understanding these challenges and growth opportunities will help candidates frame their experience and aspirations during the interview process, demonstrating their readiness to tackle the role's demands and potential for future development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly alter a creative campaign. What was the outcome?" (Focus on your process, data analysis, and impact.)

• "How would you approach designing a paid ad campaign for a new financial product, considering lead generation and cost per lead?" (Demonstrate your understanding of funnels and performance marketing.)

• "Walk me through your process for using AI tools to brainstorm or produce creative assets. What are the benefits and limitations you've encountered?" (Highlight your AI aptitude and critical thinking.)

• "Imagine a partner is unhappy with the performance of a co-marketing piece you designed. How would you address this situation?" (Assess your stakeholder management and problem-solving skills.) Company & Culture Questions:

• "What excites you about ReminderMedia's approach to marketing and its use of AI?" (Show you've researched the company and understand its core values.)

• "How do you stay updated on design trends and marketing best practices, especially in a remote environment?" (Demonstrate your commitment to continuous learning.)

• "Describe your ideal collaborative relationship with a marketing or advertising team." (Assess your team fit and communication style.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly outline the challenge, your solution (including AI usage if applicable), and the quantifiable results.

• Focus on Impact: Emphasize how your creative work contributed to business objectives like lead generation, conversion, or client retention.

• Explain Your Process: Be ready to discuss the steps you took, the tools you used (especially AI), and any obstacles you overcame.

• Showcase Versatility: Select examples that demonstrate your ability to design for both digital and print, and for different stages of the marketing funnel.

📝 Enhancement Note: Preparing for these types of questions will allow candidates to showcase their marketing-mindset, operational efficiency through AI, and ability to drive measurable results, which are key requirements for this role.

📌 Application Steps

To apply for this Marketing Content Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your ability to design for performance, drive action (lead generation, conversions), and showcase your understanding of marketing funnels. Include any examples of AI-assisted work and clearly articulate the results.

• Tailor Your Resume: Highlight keywords from the job description, such as "performance marketing," "paid advertising creative," "lead generation," "conversion optimization," "Adobe Creative Suite," and "AI tools." Quantify your achievements whenever possible.

• Prepare Your Narrative: Practice discussing your portfolio pieces, focusing on the business impact, your design process, and how you leverage tools (especially AI) to achieve results. Be ready to articulate your marketing mindset.

• Research ReminderMedia: Understand their business model, target industries (financial, insurance), and their commitment to being an "AI-forward company." This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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