Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Austin, Texas, United States

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: 2026-08-12

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote (with potential for hybrid in Austin, TX)

🚀 Role Summary

• Spearhead top-of-funnel and paid-advertising creative for ReminderMedia's core business, driving lead generation and conversion.

• Cultivate and manage direct partner relationships within the financial and insurance verticals, acting as a key marketing liaison.

• Blend hands-on design craft with a strategic, marketer's mindset to create high-performing, results-driven creative assets.

• Leverage AI platforms to accelerate ideation, copywriting, and production workflows, enhancing efficiency and creative output.

• Proactively track creative performance metrics (clicks, engagement, cost per lead) and iterate on designs to optimize campaign effectiveness.

📝 Enhancement Note: This role uniquely bridges marketing strategy and graphic design, requiring a candidate who can not only create visually appealing content but also understand and influence its performance metrics. The emphasis on AI tools and direct partner management signifies a forward-thinking and client-centric operations approach within the marketing department.

📈 Primary Responsibilities

• Develop and execute innovative creative concepts for top-of-funnel campaigns and paid advertising initiatives, working independently and collaboratively with the advertising team.

• Monitor campaign performance data, including click-through rates, engagement levels, and cost per lead, to inform iterative design improvements and maintain a pipeline of fresh creative variants for A/B testing.

• Manage brand and educational content creation for the financial and insurance verticals, ensuring alignment with partner objectives and ReminderMedia's strategic goals.

• Design co-marketing materials for partners, fostering strong collaborative relationships and ensuring mutual benefit from promotional efforts.

• Build and maintain robust relationships with financial and real estate partners, actively participating in partner calls and representing the marketing department's capabilities.

• Maintain a comprehensive partner promotion calendar, strategically filling content gaps with timely and relevant marketing materials.

• Provide creative support for company-wide testing initiatives, including postcards, magazine covers, and advertisements, as well as for new product launches such as custom landing pages and localized product lines.

• Design engaging marketing collateral for conferences, including samples, covers, banners, booth graphics, and flyers, to enhance brand visibility and lead generation.

• Utilize and integrate AI platforms (e.g., Claude, Replit) to streamline ideation, content generation, and production processes, staying at the forefront of marketing technology adoption.

📝 Enhancement Note: The responsibilities emphasize a proactive, ownership-driven approach to creative development and partner management. The expectation to "own" creative and build relationships, rather than just execute requests, highlights the strategic importance of this role within the marketing and GTM operations.

🎓 Skills & Qualifications

Education:

• Associate's degree in a design-related field (required).

• Bachelor's degree in marketing, communications, or a design-related field (preferred). Experience:

• 2 to 4 years of experience in a design role, with a strong preference for experience in marketing, advertising, or performance and direct-response creative. Required Skills:

• Marketing Acumen: Demonstrated ability to think strategically about marketing funnels, lead generation, and the direct impact of creative on cost per lead and conversion rates.

• Graphic Design Proficiency: Advanced skills in Adobe Photoshop and Adobe InDesign; intermediate skills in Adobe Illustrator.

• Print Production Knowledge: Solid understanding of print production requirements, including bleeds, trim, and color specifications for direct mail and magazine publications.

• Client-Facing Communication: Confidence and capability in partner-facing and stakeholder-facing interactions, including participating in calls, asking insightful questions, and contributing original perspectives.

• AI Tool Adoption: Willingness and ability to learn and adopt AI-assisted workflows, with familiarity in AI tools (e.g., Claude, ChatGPT, Midjourney, Replit) being a significant advantage.

• Portfolio Presentation: Ability to present a portfolio that showcases marketing work driving tangible actions, such as lead magnets, paid ads, or direct mail, ideally with evidence of performance results.

Preferred Skills:

• Experience in performance marketing or direct-response creative environments.

• Familiarity with marketing automation platforms and CRM systems.

• Copywriting skills for marketing collateral.

• Experience managing content calendars and promotional schedules.

📝 Enhancement Note: The requirement for a portfolio demonstrating performance results, not just visual polish, underscores the role's focus on measurable marketing outcomes. The emphasis on AI tools indicates a company commitment to leveraging technology for operational efficiency and innovation in marketing creative.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Design: Showcase examples of marketing collateral (e.g., paid ads, direct mail pieces, landing page designs) that demonstrably drove lead generation, engagement, or conversions.

• Iterative Design Process: Include case studies or examples that illustrate how you've analyzed creative performance data and iterated on designs to improve results over time.

• Marketing Funnel Awareness: Demonstrate an understanding of how your designs fit into broader marketing funnels, from awareness to conversion, and how they address specific campaign objectives.

• Cross-Functional Collaboration: If possible, include examples of collaborative projects where you worked with marketing strategists, copywriters, or advertising teams to achieve a common goal.

Process Documentation:

• Campaign Workflow Design: Ability to articulate and document the process of developing creative from brief to execution, including concept ideation, asset creation, review cycles, and deployment.

• Performance Analysis & Iteration: Document your approach to tracking creative performance, analyzing key metrics (e.g., CTR, CPL, conversion rates), and implementing data-driven design changes.

• AI-Assisted Workflow Integration: Be prepared to discuss how you would integrate AI tools into your design and content creation processes to enhance efficiency and explore new creative avenues.

📝 Enhancement Note: The portfolio requirement is heavily focused on demonstrating marketing impact and strategic thinking, rather than just aesthetic design skills. This aligns with a revenue operations perspective where creative output is directly tied to business outcomes.

💵 Compensation & Benefits

Salary Range:

• The provided information does not specify a salary range. However, based on industry benchmarks for a Mid-Level Marketing Content Designer with 2-4 years of experience in a fully remote role in the United States, a competitive salary range is estimated to be between $60,000 and $85,000 annually. This estimate considers the blend of design and marketing responsibilities, the AI integration aspect, and the company's status as an Inc. 5000 fast-growing company. Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) plan with a company match, supporting long-term financial planning.

• Remote Work Support: Provision of necessary equipment to perform remote work effectively.

• Professional Development: Potential for growth within an Inc. 5000 recognized company.

• Additional Perks: Details on other benefits are not specified but are implied to be "world-class."

Working Hours:

• Standard full-time hours are expected, likely around 40 hours per week. While the role is remote, the expectation for partner-facing responsibilities may require some flexibility to accommodate different time zones or urgent partner needs.

📝 Enhancement Note: The salary estimation is based on general US market data for similar roles and experience levels. Actual compensation may vary based on specific candidate qualifications, interview performance, and the company's internal compensation structure. The mention of "world-class benefits" suggests a comprehensive package beyond the listed items.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services / Technology (AI-forward)

Company Size: ReminderMedia is an Inc. 5000 fast-growing company, indicating significant growth and likely a dynamic, evolving team environment. While an exact employee count isn't provided, an Inc. 5000 company typically ranges from 50 to over 500 employees, suggesting a mid-sized to large organization with established processes but still agile enough for growth.

Founded: Founded in 2004, ReminderMedia has over two decades of experience in the marketing services industry, building a strong reputation and a substantial client base. This longevity suggests stability, a proven business model, and deep industry expertise.

Team Structure:

• Marketing Department: This role sits within the marketing team, likely collaborating closely with advertising specialists, content strategists, and potentially sales enablement functions.

• Vertical Focus: The role involves specific ownership of marketing for financial and insurance verticals, suggesting specialized teams or functions dedicated to these segments.

• Cross-Functional Collaboration: Expected to work with advertising teams, partner management, and potentially product development for new launches. The AI integration implies collaboration with tech-forward individuals or teams.

• Reporting: Likely reports to a Marketing Manager or Director, with direct interaction with senior leadership and external partners.

Methodology:

• AI-Forward Innovation: The company actively embraces AI for ideation, copywriting, and production, indicating a culture of leveraging technology to drive efficiency and creativity.

• Data-Driven Decision Making: The emphasis on tracking creative performance and iterating based on metrics points to a data-centric approach to marketing strategy and operations.

• Client-Centricity: Strong focus on building and maintaining direct relationships with financial and real estate partners, ensuring their marketing needs are met effectively.

• Growth & Iteration: As an Inc. 5000 company, there's an inherent focus on continuous growth, testing new initiatives, and iterating on successful strategies.

Company Website: https://www.remindermedia.com/

📝 Enhancement Note: The company culture appears to be a blend of established marketing expertise with a forward-looking embrace of technology (AI) and a strong focus on client partnership and measurable results. This combination is attractive to operations professionals who value efficiency, innovation, and impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position, requiring 2-4 years of experience. It offers a unique blend of individual contributor design work with elements of strategic ownership and partner management, providing a stepping stone to more senior marketing or creative leadership roles.

Reporting Structure: The Marketing Content Designer likely reports to a Marketing Manager or Director. They will also have significant direct interaction with external partners and may collaborate with cross-functional teams (e.g., advertising, sales enablement) and potentially AI specialists.

Operations Impact: This role has a direct impact on ReminderMedia's revenue and client acquisition through the creation of high-performing paid advertising and top-of-funnel marketing collateral. By optimizing creative performance and managing partner marketing initiatives, the role directly contributes to lead generation, conversion rates, and the retention of key business verticals. The AI integration also impacts operational efficiency within the marketing department.

Growth Opportunities:

• Creative Leadership: Progression to a Senior Marketing Content Designer or Creative Lead role, overseeing more complex projects and potentially mentoring junior designers.

• Marketing Strategy Specialization: Opportunity to deepen expertise in performance marketing, paid advertising strategy, or specific vertical marketing (financial/insurance).

• Partner Relationship Management: Development into a dedicated Partner Marketing Manager or Account Manager role, focusing exclusively on strategic client relationships.

• AI & MarTech Expertise: Becoming a go-to expert for AI-driven marketing creative and automation within the company, leading initiatives in this area.

• Cross-Functional Mobility: Potential to move into broader marketing roles, such as Marketing Campaign Manager or Digital Marketing Specialist, leveraging a well-rounded skillset.

📝 Enhancement Note: The dual nature of the role—combining hands-on design with strategic marketing and partner management—offers diverse growth pathways. Candidates should consider which aspect they wish to emphasize for their career progression.

🌐 Work Environment

Office Type: The role is advertised as "TELECOMMUTE," indicating a fully remote work arrangement. While the location is tied to Austin, TX, and the description mentions "hybrid marketer and designer role," the primary mode of operation is remote. This suggests a distributed team structure.

Office Location(s): Austin, Texas, United States. While remote, the mention of Austin suggests this may be a hub for the company, or that candidates based in or willing to relocate to Austin might have opportunities for occasional in-person collaboration or events.

Workspace Context:

• Remote Autonomy: Expect a high degree of autonomy and self-management, common in remote roles. The company provides necessary equipment, supporting a productive home office setup.

• Digital Collaboration: The work environment will heavily rely on digital communication and collaboration tools (e.g., Slack, Zoom, project management software).

• AI Integration: The workspace will incorporate AI platforms as standard tools for ideation, content generation, and production, requiring comfort with and active use of these technologies.

• Partner Interaction: Frequent interaction with external partners via video calls and potentially phone, requiring a professional and engaging remote presence.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote, maintaining consistent availability during core business hours (likely EST or CST, given the Austin location) is important for team collaboration and partner responsiveness. Some flexibility may be available, but responsiveness to partner needs is key.

📝 Enhancement Note: The "hybrid marketer and designer role" combined with "TELECOMMUTE" suggests that while remote is the primary mode, there might be opportunities for hybrid work if located near Austin, or for occasional team meetups. Candidates should clarify this during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Hiring Manager Interview: A discussion focused on your experience, design philosophy, marketing understanding, and how you've used creative to drive business results. Expect questions about your portfolio pieces.

• Skills Assessment/Creative Challenge: You may be given a design exercise or a case study related to a marketing challenge ReminderMedia faces. This could involve developing creative concepts, outlining a campaign strategy, or analyzing hypothetical performance data.

• Partner-Facing Simulation: Potentially a role-playing scenario or a discussion about how you would handle partner interactions and build relationships.

• Team/Culture Fit Interview: An opportunity to meet with other team members to assess cultural alignment and collaborative potential.

• Final Interview: May involve senior leadership to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Highlight Performance: Your portfolio should clearly demonstrate how your designs achieved specific marketing objectives. Use quantifiable results (e.g., "Increased lead conversion by X%," "Reduced cost per lead by Y%").

• Showcase Variety: Include examples of different types of marketing collateral you've designed, especially those relevant to direct mail, paid ads, and partner co-marketing.

• Explain Your Process: For each piece, briefly describe the challenge, your strategic approach, the tools used, and the outcome. Emphasize your marketing thought process.

• Include AI-Assisted Work: If you have examples where AI tools significantly aided your process or outcome, be prepared to discuss them.

• Visual Polish & Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand the Business: Research ReminderMedia, their services, target industries (financial, insurance, real estate), and their AI initiatives.

• Marketing Fundamentals: Brush up on concepts like marketing funnels, lead generation, cost per lead (CPL), customer acquisition cost (CAC), and conversion rate optimization (CRO).

• AI Tool Proficiency: Be ready to discuss how you'd use AI tools like Claude for brainstorming, copywriting, or even generating initial design concepts.

• Partner Communication: Prepare to articulate how you'd approach building and maintaining relationships with business partners.

📝 Enhancement Note: The emphasis on a portfolio demonstrating performance results and the potential for a creative challenge indicates that ReminderMedia values tangible outcomes and practical application of skills over theoretical knowledge alone.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and InDesign is mandatory. Intermediate knowledge of Illustrator is also required.

• AI Platforms: Familiarity with or willingness to learn and utilize platforms such as Claude, ChatGPT, Midjourney, and Replit for ideation, copywriting, and production acceleration.

• Project Management Software: Likely used for task management and workflow tracking (e.g., Asana, Trello, Monday.com - specific tool not mentioned).

• Communication Platforms: Essential for remote collaboration (e.g., Slack, Microsoft Teams, Zoom).

Analytics & Reporting:

• Performance Tracking Tools: While not explicitly named, the role requires tracking metrics like clicks, engagement, and cost per lead. This implies familiarity with or ability to use analytics dashboards within ad platforms (e.g., Facebook Ads Manager, Google Ads) or marketing analytics tools.

• CRM System: Potentially used for partner management and tracking lead flow (e.g., Salesforce, HubSpot - specific tool not mentioned).

CRM & Automation:

• Marketing Automation Platforms: Experience with platforms that handle email marketing, lead nurturing, and campaign execution could be beneficial (e.g., HubSpot, Marketo - specific tool not mentioned).

• Integration Tools: Understanding of how different marketing tools connect to ensure seamless data flow.

📝 Enhancement Note: The explicit mention of AI tools like Claude and Replit, alongside the core Adobe Suite, highlights the modern technology stack this role operates within. Proficiency or a strong aptitude for learning these tools is critical.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Adoption: A forward-thinking approach that embraces new technologies like AI to enhance creativity and operational efficiency.

• Performance & Results-Oriented: A strong focus on measurable outcomes, where creative efforts are directly tied to lead generation, conversion rates, and business growth.

• Client Partnership: A commitment to building and nurturing strong, direct relationships with business partners, acting as a trusted advisor.

• Proactive Ownership: Encouraging individuals to take initiative, own their projects, and proactively contribute ideas rather than just executing tasks.

• Continuous Improvement: A culture that values iteration, testing, and learning from data to constantly refine marketing strategies and creative execution.

Collaboration Style:

• Cross-Functional Synergy: Encourages collaboration between design, advertising, marketing strategy, and partner management teams to achieve unified campaign goals.

• Remote Teamwork: Emphasis on clear communication, active participation in virtual meetings, and leveraging collaboration tools to maintain team cohesion and productivity.

• Direct Partner Engagement: Fosters a style where marketing professionals directly engage with clients, building rapport and understanding their specific needs to deliver tailored solutions.

• Feedback Loops: Openness to providing and receiving constructive feedback to refine creative work and improve processes.

📝 Enhancement Note: The company culture emphasizes a blend of technological innovation, a results-driven mindset, and strong interpersonal skills for client and partner engagement. This is a key differentiator for operations professionals seeking a dynamic and impactful role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: The primary challenge will be to create visually compelling designs that also meet rigorous performance targets (e.g., CPL, conversion rates), requiring a constant interplay between artistry and data analysis.

• Managing Diverse Partner Needs: Effectively catering to the unique marketing requirements of financial and insurance partners while ensuring brand consistency and strategic alignment for ReminderMedia.

• AI Integration Learning Curve: While training is provided, fully integrating AI tools into a personal workflow and leveraging them to their maximum potential will be an ongoing learning process.

• Remote Collaboration Dynamics: Maintaining strong communication, team cohesion, and project momentum within a fully remote environment requires proactive effort and excellent digital collaboration skills.

• Pace of an Inc. 5000 Company: Working in a fast-growing company means adapting to change, handling multiple priorities, and contributing to rapid development cycles.

Learning & Development Opportunities:

• AI Marketing Specialization: Deepen expertise in leveraging AI for content ideation, copywriting, and design, becoming a leader in this emerging field within marketing operations.

• Performance Marketing Acumen: Gain extensive experience in analyzing campaign data, optimizing creative for conversion, and understanding the full GTM funnel.

• Vertical Market Expertise: Develop specialized knowledge in marketing strategies for the financial and insurance sectors.

• Client Relationship Management: Hone skills in building and maintaining strategic partnerships, which can lead to roles with more direct client accountability.

• Advanced Design Techniques: Continuously evolve design skills, potentially exploring new software or techniques relevant to digital and print marketing.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in the areas of AI application, performance marketing, and client relationship management, which are highly valued in modern GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve the performance of a marketing creative asset. What metrics did you track, and what changes did you implement?" (Focus on your process for analysis and iteration.)

• "How would you approach developing a new paid advertising campaign creative from scratch for a financial advisor looking to generate more leads?" (Demonstrate your understanding of funnels, target audiences, and creative strategy.)

• "Imagine a partner expresses dissatisfaction with the performance of co-branded marketing materials. How would you handle this conversation and what steps would you take to address their concerns?" (Highlight your stakeholder management and problem-solving skills.) Company & Culture Questions:

• "What interests you most about ReminderMedia's approach to AI in marketing?" (Show you've researched their AI initiatives and can articulate your enthusiasm.)

• "How do you envision leveraging AI tools like Claude in your daily design workflow here?" (Be specific about potential applications and benefits.)

• "Describe your ideal remote work environment and how you ensure productivity and collaboration when working independently." (Assess your remote work habits and communication style.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: What was the client's objective? What was your strategic approach? What challenges did you face? What was the outcome (with metrics!)?

• Focus on Marketing Impact: Emphasize how your design choices contributed to business goals, not just aesthetic appeal. Use phrases like "designed to drive conversions," "optimized for click-through rates," or "created to generate qualified leads."

• Demonstrate Process: Be ready to walk through your design process, including any research, ideation, iteration, and how you incorporated feedback.

• AI Integration Discussion: If applicable, be prepared to discuss how AI assisted in the creation or enhancement of your portfolio pieces.

• Conciseness: Keep your explanations focused and to the point, respecting the interviewer's time.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a blend of creative talent, strategic marketing thinking, data-driven execution, and strong communication skills, all crucial for success in a GTM operations role.

📌 Application Steps

To apply for this Marketing Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your resume and cover letter to highlight experience in performance marketing, direct-response creative, and AI tool utilization. Ensure your portfolio prominently features examples of marketing work that drove measurable results (e.g., lead generation, conversion increases).

• Resume Optimization: Clearly list your proficiency in Adobe Photoshop, InDesign, and Illustrator. Emphasize your understanding of marketing funnels, lead generation, and conversion optimization. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, marketing strategy thinking, and how you've used data to inform creative decisions. Prepare specific examples for potential interview questions, especially those related to partner management and AI tool usage.

• Company Research: Thoroughly research ReminderMedia's services, their AI initiatives, and their target industries (financial, insurance, real estate). Understand their mission and values to articulate your cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.