Marketing Content Designer

📍 Job Overview

Job Title: Marketing Content Designer

Company: ReminderMedia

Location: Tampa, Florida, United States

Job Type: Full-Time

Category: Marketing Operations & Design

Date Posted: August 12, 2026

Experience Level: 2-5 years

Remote Status: Remote OK

🚀 Role Summary

• Spearhead top-of-funnel and paid-advertising creative development for ReminderMedia's core business, driving lead generation and conversion through innovative design.

• Manage and cultivate marketing and partner relationships within the financial and insurance verticals, acting as a key liaison for co-marketing initiatives.

• Leverage AI platforms and tools, such as Claude and Replit, to accelerate content ideation, copywriting, and production workflows, embodying an AI-forward approach.

• Analyze creative performance metrics (clicks, engagement, cost per lead) to proactively iterate and optimize campaigns, ensuring a continuous pipeline of high-performing assets.

📝 Enhancement Note: This role blends traditional marketing design with a strong emphasis on performance metrics and AI integration. The candidate is expected to not only be a skilled designer but also a strategic marketer who understands the full customer journey and the impact of creative on business outcomes, particularly in lead generation and conversion. The AI component suggests a forward-thinking company looking to enhance efficiency and innovation.

📈 Primary Responsibilities

• Independently develop new concepts for top-of-funnel and paid-advertising creative, collaborating with the advertising team to ensure alignment with campaign objectives.

• Proactively track and analyze creative performance data, including click-through rates, engagement metrics, and cost per lead, to inform design iterations and A/B testing strategies.

• Own the creation and maintenance of brand and educational content tailored for the financial and insurance verticals, including designing partner-facing co-marketing materials.

• Build and maintain direct relationships with financial and real estate partners, participating in partner calls and actively representing the marketing team's contributions.

• Manage and execute a partner promotion calendar, ensuring timely and relevant content delivery that resonates with target audiences.

• Support broader company initiatives by designing marketing materials for conferences, new product launches (e.g., custom landing pages), and localized product lines, as capacity allows.

• Utilize AI platforms like Claude and Replit, with provided training, to enhance ideation, copywriting efficiency, and overall production speed for marketing assets.

📝 Enhancement Note: The responsibilities highlight a hands-on role that requires ownership and proactive engagement. The emphasis on partner relationships and a partner promotion calendar indicates a significant B2B marketing component, where client engagement and satisfaction are critical. The AI integration is presented as a core tool for efficiency and innovation, not just an optional skill.

🎓 Skills & Qualifications

Education:

• Associate's degree in a design-related field (required).

• Bachelor's degree in marketing, communications, or a design-related field (preferred). Experience:

• 2 to 4 years of experience in a design role, with a preference for experience in marketing, advertising, or performance and direct-response creative. Required Skills:

• Advanced proficiency in Adobe Photoshop and InDesign.

• Intermediate proficiency in Adobe Illustrator.

• Demonstrated understanding of marketing funnels, lead generation strategies, and the impact of creative on key performance indicators like cost per lead and conversion rates.

• Solid understanding of print production requirements, including bleeds, trim, and color specifications for magazine and direct-mail pieces.

• Strong partner-facing and stakeholder-facing communication skills, with confidence in participating in calls, asking insightful questions, and contributing original perspectives.

• Willingness and ability to learn and adopt AI-assisted workflows. Preferred Skills:

• Familiarity with AI tools such as Claude, ChatGPT, Midjourney, or Replit.

• Experience in performance marketing and direct-response creative development.

• Background in B2B marketing, particularly within financial or insurance sectors.

📝 Enhancement Note: The qualifications emphasize a blend of technical design skills and strategic marketing acumen. The requirement for a portfolio demonstrating performance-driven work, rather than just visual aesthetics, is a critical differentiator for this role. The explicit mention of AI tool adoption as a requirement signals a commitment to leveraging technology for operational efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing marketing work that demonstrably drives action, such as lead magnets, paid advertisements, or direct mail campaigns.

• Evidence of performance results (e.g., conversion rates, lead generation metrics) alongside visual polish, proving the effectiveness of designed materials.

• Examples of creative iteration and optimization based on performance data.

• Demonstrations of skills in creating assets for both digital and print channels. Process Documentation:

• Ability to document and communicate design processes, especially those involving AI-assisted workflows and performance analysis.

• Understanding of how to integrate design processes with marketing campaign execution and reporting.

• Experience in workflow design for content creation and asset management, ensuring efficient delivery.

📝 Enhancement Note: The portfolio requirement is highly specific, focusing on quantifiable results and marketing impact rather than purely aesthetic design. This suggests that the company views design as a direct driver of business performance and expects candidates to articulate and demonstrate this connection. The emphasis on AI workflows implies a need for candidates who can adapt and document new process methodologies.

💵 Compensation & Benefits

Salary Range:

The compensation for this role is highly competitive and commensurate with experience. Based on industry benchmarks for Marketing Content Designers with 2-5 years of experience in remote US-based positions, we estimate a salary range of $60,000 to $85,000 annually. This estimate considers the hybrid marketing/design nature of the role, the required proficiencies in Adobe Creative Suite, and the expectation of understanding performance marketing metrics.

Benefits:

• World-class benefits package including medical, dental, and vision insurance.

• 401(k) plan with company match.

• Provision of necessary equipment for remote work.

• Opportunities for professional development and AI tool training. Working Hours:

• Standard full-time position, typically around 40 hours per week.

• The remote nature of the role offers flexibility, but alignment with core business hours for collaboration and partner interactions is expected.

📝 Enhancement Note: The salary range is an estimation based on common practices for similar roles in the US tech and marketing sectors. The benefits listed are standard but robust, with the inclusion of remote work equipment and AI training highlighting the company's investment in its remote workforce and technological advancement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing Services, Business Growth Solutions

Company Size: ReminderMedia is a growing company, recognized as an Inc. 5000 fast-growing company and a Top Place to Work. This suggests a dynamic, ambitious, and employee-focused environment. For operations professionals, this means opportunities for impact in a scaling organization, with potential for process improvement and career advancement.

Founded: ReminderMedia has a history of growth and innovation, enabling over 100,000 small businesses to succeed. This longevity and client-centric approach indicate a stable yet forward-thinking company culture.

Team Structure:

• The operations team likely comprises specialists in various marketing disciplines, including design, content creation, paid advertising, and partner management.

• This role reports into a marketing leadership position, with close collaboration expected with advertising teams, partner success managers, and potentially sales.

• Cross-functional collaboration is key, especially with teams responsible for client acquisition, retention, and product development. Methodology:

• Data-driven decision-making, with a strong emphasis on analyzing creative performance and its impact on business metrics.

• AI-forward approach to enhance efficiency, ideation, and production workflows across marketing functions.

• Client-centric methodology, focusing on empowering small businesses and building strong partner relationships.

Company Website: https://www.remindermedia.com/

📝 Enhancement Note: The company culture appears to be a blend of high-growth ambition and a supportive, employee-centric environment. The "Top Place to Work" designation suggests a positive internal atmosphere. The "AI-forward" and "data-driven" methodologies are critical for operations candidates to understand, as they indicate the company's commitment to leveraging technology and analytics for strategic advantage.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, requiring 2-5 years of experience. It offers a unique blend of individual contributor responsibilities with opportunities for significant ownership and direct client/partner interaction, bridging the gap between pure design and marketing strategy.

Reporting Structure: The Marketing Content Designer will likely report to a Marketing Manager or Director, with close collaboration with advertising specialists, content strategists, and partner account managers.

Operations Impact: The role has a direct impact on revenue generation through the creation of high-performing paid advertising and top-of-funnel marketing assets. By optimizing creative performance and supporting partner initiatives, this role directly contributes to lead generation, customer acquisition, and client retention for ReminderMedia and its partners.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-assisted design workflows, or B2B marketing for specific verticals.

• Leadership: Potential to grow into a Senior Marketing Designer, Creative Lead, or even a Marketing Manager role, overseeing campaign strategy and execution.

• Skill Development: Continuous learning in AI tools, advanced design techniques, and performance analytics, supported by company training and resources.

📝 Enhancement Note: The growth trajectory for this role is clearly defined, moving from a specialist contributor to potential leadership positions. The emphasis on AI and performance marketing offers a path for career development in highly in-demand areas within the marketing operations and GTM space.

🌐 Work Environment

Office Type: This is a remote position, offering significant flexibility in terms of work location within the United States. The company supports a remote-first or hybrid approach, providing necessary equipment.

Office Location(s): While the role is remote, the company has a presence in Tampa, Florida, and the job posting mentions "Tampa, United States." This may indicate a headquarters or a hub for hybrid employees, but the role itself is remote.

Workspace Context:

• A fully remote setup, requiring self-discipline and effective time management.

• Access to essential digital tools and platforms for design, communication, and AI-assisted work.

• Opportunities for virtual collaboration and team engagement through digital channels. Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• While remote, candidates should be prepared to align with core business hours for meetings, collaborative sessions, and partner interactions, particularly within the Eastern Time Zone (America/New York).

📝 Enhancement Note: The remote nature of this role is a key benefit, offering flexibility. However, it's important for candidates to understand the expectation of active participation in virtual team activities and maintaining availability during core business hours for effective collaboration and client/partner engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess fit with the role's requirements, particularly the blend of design and marketing acumen.

• Skills Assessment: Likely a practical design challenge or a case study presentation focusing on performance-driven marketing creative and AI tool utilization. This may involve analyzing a campaign, proposing creative solutions, or demonstrating workflow efficiency.

• Manager/Team Interviews: Discussions with hiring managers and potential team members to evaluate your strategic thinking, communication skills, understanding of marketing funnels, and cultural fit.

• Partner-Facing Simulation: Potentially a scenario where you demonstrate your ability to engage with stakeholders or partners, showcasing your confidence and communication style.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the results and impact of your designs. Use metrics (e.g., conversion rates, lead generation improvements, engagement increases) to quantify success.

• Showcase AI Integration: If possible, include examples where AI tools were used to accelerate ideation, copywriting, or production, and explain the process and benefits.

• Demonstrate Marketing Acumen: Ensure your portfolio includes examples of work that clearly demonstrates an understanding of marketing funnels, target audiences, and conversion objectives.

• Variety of Assets: Include examples of digital ads, landing pages, direct mail, and other collateral relevant to lead generation and paid advertising.

• Storytelling: For each piece, provide context: the objective, your role, the challenges, the solution, and the outcome.

Challenge Preparation:

• Performance Metrics: Be ready to discuss key marketing metrics relevant to paid advertising and lead generation (e.g., CTR, CPL, CPA, conversion rates).

• AI Workflow: Familiarize yourself with AI tools for content creation and design ideation. Be prepared to discuss how you would integrate them into your workflow.

• Partner Communication: Practice articulating your design strategy and rationale clearly and concisely, as if presenting to a client or partner.

📝 Enhancement Note: The application process heavily emphasizes the portfolio's ability to demonstrate tangible marketing results and the candidate's strategic thinking. The inclusion of AI tool usage in the portfolio and potential challenges indicates a forward-looking approach to candidate assessment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced Photoshop, InDesign; Intermediate Illustrator. Essential for all design production.

• AI Platforms: Claude, Replit (training provided); familiarity with ChatGPT, Midjourney, or similar tools is a plus. Critical for accelerating ideation, copywriting, and production.

• Project Management Software: Likely a tool such as Asana, Trello, or Jira for managing tasks, workflows, and deadlines.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with Google Analytics or similar platforms to understand website traffic, user behavior, and conversion tracking.

• Ad Platform Analytics: Experience with analytics dashboards from platforms like Facebook Ads Manager, Google Ads, etc., to track campaign performance.

• CRM Data: Understanding how to access and interpret data from a CRM (e.g., Salesforce, HubSpot) to inform marketing efforts.

CRM & Automation:

• CRM System: ReminderMedia likely uses a CRM for managing leads and customer data. Understanding CRM principles is beneficial.

• Marketing Automation: Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) for campaign execution and lead nurturing.

📝 Enhancement Note: The technology stack highlights a strong emphasis on Adobe Creative Suite for design execution and a growing reliance on AI tools for efficiency. Proficiency in analytics and CRM systems is crucial for understanding campaign performance and its impact on business objectives.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong focus on measurable results, with creative work directly tied to lead generation, conversion rates, and client success.

• AI-Forward Innovation: Embracing and integrating new technologies, particularly AI, to enhance efficiency, creativity, and workflow processes.

• Client & Partner Centricity: Dedication to empowering small businesses and building strong, collaborative relationships with partners.

• Continuous Improvement: A culture of testing, iterating, and proactively seeking ways to optimize creative assets and marketing strategies.

• Collaboration & Communication: Openness to teamwork, feedback exchange, and clear communication across different departments and with external stakeholders.

Collaboration Style:

• Cross-functional Integration: Working closely with advertising teams, content strategists, and partner managers to ensure cohesive marketing efforts.

• Feedback-Driven: A willingness to provide and receive constructive feedback on creative work to drive improvements.

• Proactive Engagement: Encouraging team members to take initiative, share ideas, and contribute to strategic discussions.

• Remote Team Cohesion: Utilizing digital collaboration tools and virtual meetings to maintain strong team connections and knowledge sharing.

📝 Enhancement Note: The company culture values measurable impact, technological adoption (especially AI), and strong interpersonal relationships with both internal teams and external partners. This suggests an environment where proactive contributions and a results-oriented mindset are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Performance Metrics: The primary challenge will be to create visually appealing content that also demonstrably drives key marketing results like lead generation and conversions.

• AI Integration Learning Curve: While training is provided, mastering AI tools and effectively integrating them into a design workflow requires continuous learning and adaptation.

• Managing Multiple Verticals and Partner Relationships: Juggling the distinct needs of financial and insurance verticals, along with direct partner interactions, requires strong organizational and communication skills.

• Staying Ahead of Design and Marketing Trends: The fast-paced nature of digital marketing and design requires continuous learning to keep creative strategies fresh and effective.

Learning & Development Opportunities:

• AI Tool Mastery: Extensive training and hands-on experience with advanced AI platforms for content creation and design.

• Performance Marketing Expertise: Deepening understanding of paid advertising strategies, funnel optimization, and conversion rate optimization (CRO) through practical application.

• B2B Marketing Specialization: Gaining in-depth knowledge of marketing strategies for financial and insurance sectors.

• Cross-functional Exposure: Opportunities to collaborate with various departments, enhancing understanding of the broader business operations and marketing ecosystem.

📝 Enhancement Note: The challenges presented are common in modern marketing roles that blend creative and analytical responsibilities. The growth opportunities are directly tied to mastering in-demand skills like AI integration and performance marketing, offering a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed marketing collateral that directly led to a measurable increase in leads or conversions. What was your process, and what were the results?" (Focus on portfolio examples and performance metrics).

• "How would you leverage AI tools like Claude or Replit to accelerate the creation of a new paid ad campaign or a partner co-marketing asset?" (Demonstrate understanding of AI integration and efficiency).

• "Imagine a partner in the financial sector is requesting marketing materials. How would you approach understanding their needs, and what steps would you take to ensure the creative is effective for their target audience?" (Showcase partner-facing skills and strategic thinking). Company & Culture Questions:

• "What excites you about ReminderMedia's mission to empower small businesses?" (Research company values and tailor your response).

• "How do you stay updated on design trends and AI advancements in the marketing space?" (Showcase your commitment to continuous learning).

• "How do you approach collaboration with non-designers, such as sales or advertising teams, to ensure marketing objectives are met?" (Highlight communication and teamwork skills). Portfolio Presentation Strategy:

• Quantify Everything: For each piece, clearly state the objective, your role, the specific metrics achieved (e.g., "increased CTR by 15%", "generated 200 qualified leads"), and the ROI if possible.

• Tell the AI Story: If AI was used, explain the workflow: how it helped ideate, draft copy, generate variations, or speed up production. Focus on the efficiency gains and creative enhancements.

• Focus on the Funnel: Structure your presentation to show how your designs support different stages of the marketing funnel, from awareness to conversion.

• Be Ready for Design Critiques: Prepare to discuss your design choices, rationale, and how you would iterate based on feedback.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic marketing understanding, and proficiency with AI tools. The portfolio is the central piece of evidence, so practicing how to present its performance-driven results is crucial.

📌 Application Steps

To apply for this Marketing Content Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight specific examples of performance-driven marketing creative (lead magnets, paid ads, direct mail) and any AI-assisted projects. Emphasize quantifiable results and ROI.

• Resume Optimization: Ensure your resume clearly outlines your experience with Adobe Creative Suite, performance marketing, and AI tools. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, marketing strategy, and AI integration methods. Prepare to discuss your portfolio in detail and answer strategy-based questions.

• Company Research: Familiarize yourself with ReminderMedia's services, target audience, and company culture. Understand their commitment to empowering small businesses and their AI-forward approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.