Lead Designer - REMOTE

📍 Job Overview

Job Title: Lead Digital Multimedia Designer - REMOTE

Company: Jobgether (for a partner company)

Location: Pennsylvania, United States

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing / Technology

Date Posted: April 22, 2026

Experience Level: 4+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive creative vision through impactful visual storytelling and asset production across digital, motion, and print platforms.

• Develop performance-driven digital advertising creative, including static and motion ads optimized for iterative testing and campaign success.

• Produce engaging motion graphics and short-form video content to elevate marketing campaigns and audience engagement.

• Support web design initiatives with compelling page layouts and A/B testing of landing pages to enhance user experience and conversion rates.

• Design comprehensive print collateral, ensuring brand consistency and strategic messaging for various marketing materials and outreach efforts.

📝 Enhancement Note: While the core role is design, the emphasis on "performance-driven digital advertising assets," "A/B testing of landing pages," and "optimizing for testing" indicates a strong connection to GTM (Go-To-Market) operations. This role requires a designer who not only understands aesthetics but also the strategic impact of visuals on marketing performance and conversion metrics. The mention of "Story and Performance teams" further solidifies this integration.

📈 Primary Responsibilities

• Serve as the primary in-house designer, overseeing the end-to-end visual production lifecycle for social media, paid media, motion graphics, video, print, and web assets.

• Conceptualize and design high-impact, performance-driven digital ad creative, encompassing both static and motion formats, with a keen focus on iterative testing methodologies to maximize campaign ROI.

• Produce compelling motion graphics and short-form video content tailored for diverse distribution channels, strategically supporting overarching marketing campaigns and brand narrative.

• Contribute to web design efforts by creating effective page layouts and implementing creative A/B testing strategies for landing pages to optimize user engagement and conversion funnels.

• Design and develop a range of print collateral, including brochures, flyers, and other essential marketing materials, ensuring adherence to brand guidelines and production readiness.

• Create scalable design templates and robust content systems for organic social media, empowering campus teams to maintain brand consistency and efficiently manage their local content.

📝 Enhancement Note: The emphasis on "performance-driven digital advertising assets" and "iterative testing" suggests that success in this role will be measured not just by creative output but also by its tangible contribution to marketing performance metrics. This requires a design approach that is data-informed and strategically aligned with GTM objectives, bridging the gap between creative execution and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and advanced skills in design principles is essential.

Experience: Minimum of 4+ years of hands-on design experience in a fast-paced, high-volume production environment, ideally within an in-house marketing department, agency, or dedicated production studio.

Required Skills:

• Proven experience designing performance-driven ad creative for major digital advertising platforms such as Meta (Facebook/Instagram), Google Ads, and YouTube, with a demonstrated ability to iterate based on testing results.

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating and manipulating a wide range of visual assets.

• Web design capabilities including page layout and experience with creative A/B testing, ideally with tools like Figma or similar collaborative design platforms.

• Strong video editing skills, with proficiency in industry-standard software such as Adobe Premiere Pro and After Effects for producing engaging video content and motion graphics.

• Demonstrated ability to design print materials and prepare them for professional production, including understanding of pre-press requirements.

• Experience leading design efforts or functioning as a solo designer in high-volume, rapid-turnaround production settings, showcasing strong project management and time efficiency.

Preferred Skills:

• Experience with content management systems (CMS) for web updates.

• Understanding of SEO principles as they relate to web design and content creation.

• Basic knowledge of animation principles beyond standard motion graphics.

• Familiarity with user experience (UX) and user interface (UI) design best practices.

📝 Enhancement Note: The "4+ years of hands-on design experience" combined with the requirement for "leading or working solo in high-volume production settings" suggests a mid-level to senior individual contributor role. The emphasis on performance metrics and A/B testing implies that candidates with a quantifiable impact on campaign performance will be highly favored. Experience with AI integration is a forward-looking requirement, indicating the company's commitment to modernizing its creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of work showcasing a diverse range of design outputs, including digital ads (static and motion), motion graphics, short-form videos, web page designs, and print collateral.

• Specific case studies demonstrating how design choices directly contributed to marketing campaign performance, including quantifiable results from A/B testing or optimization efforts.

• Examples of scalable templates and content systems developed for social media or other recurring design needs, highlighting efficiency and brand consistency.

• Demonstrations of proficiency in Adobe Creative Suite and video editing/motion graphics software through complex project examples.

Process Documentation:

• Showcase of workflow for managing design projects from brief to final delivery, emphasizing collaboration with marketing and performance teams.

• Examples of how design processes were adapted for rapid iteration and A/B testing of advertising creative.

• Documentation of how design templates and systems were implemented and scaled to support distributed teams.

• Examples of how AI-assisted design tools were integrated into the workflow to improve efficiency or creative output.

📝 Enhancement Note: For a "Lead Designer" role with a focus on performance marketing, the portfolio is critical. It needs to go beyond just aesthetic appeal and demonstrate a strategic, data-informed approach. Candidates should be prepared to articulate the "why" behind their design decisions and quantify the impact on GTM objectives. This is less about artistic expression and more about driving measurable business outcomes through design.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Lead Digital Multimedia Designer with 4+ years of experience in a remote, US-based role, the estimated salary range is approximately $80,000 - $120,000 annually. This range can vary based on specific experience, the partner company's compensation strategy, and the candidate's location within Pennsylvania.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans to support employee health and well-being.

• Generous Vacation time, accrued in accordance with company policy, allowing for rest and rejuvenation.

• Accident and Life Insurance, along with Short- and Long-Term Disability coverage, providing financial security and peace of mind.

• 401(k) retirement savings plan with a company match, subject to eligibility requirements, to help employees plan for their future.

• Paid Sick time and recognized company holidays, ensuring support for personal health needs and traditional observances.

• Tax-advantaged Commuter Benefits, assisting with costs related to commuting to any necessary in-person meetings or events.

• Employee Assistance Program (EAP) offering confidential support for personal and professional challenges.

• Potential for a Variable Bonus, tied to individual and company performance, rewarding contributions to success.

Working Hours: Standard full-time operations are expected, typically around 40 hours per week. Given the remote nature and the fast-paced environment, flexibility may be required to meet project deadlines and collaborate across different time zones, though core working hours are generally maintained.

📝 Enhancement Note: The provided salary range is an estimate based on typical market rates for this role and experience level in the US, particularly for remote positions. The benefits package is comprehensive and aligns with standard offerings for full-time employees, including robust health coverage, retirement planning, and income protection. The mention of a "variable bonus" suggests a performance-oriented culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Education Technology (EdTech) sector, focusing on connecting students, families, and educators. This industry is characterized by innovation, a mission-driven approach, and a strong emphasis on user experience and accessibility.

Company Size: Information on the specific partner company's size is not provided, but Jobgether's model suggests they work with a range of companies, from startups to established organizations. The role being a "Lead Designer" implies a need for a self-starter who can operate with a degree of autonomy, possibly within a growing or lean marketing team.

Founded: The founding date of the partner company is not specified.

Team Structure:

• The Lead Designer will likely work within a marketing or creative department, collaborating closely with "Story and Performance teams." This suggests a cross-functional structure where design is integrated with content creation and data-driven marketing strategies.

• Reporting lines are not detailed, but as a "Lead," the individual may oversee junior designers or external contractors on specific projects, or function as the sole design expert reporting to a Marketing Director or similar.

Methodology:

• Data analysis will be crucial, as the role involves creating "performance-driven" assets and engaging in "A/B testing." This means design decisions must be informed by data and optimized for measurable results.

• Workflow planning and optimization strategies will be essential for managing high-volume production and ensuring timely delivery of creative assets.

• Automation and efficiency practices are implied through the mention of "scalable templates" and "AI-assisted design tools," aiming to streamline the creative process.

Company Website: The partner company's website is not directly provided, but Jobgether's platform facilitates applications to various companies.

📝 Enhancement Note: The "Story and Performance teams" structure strongly suggests a GTM-aligned operations model where creative output is directly tied to measurable marketing outcomes. The EdTech industry context implies a need for designs that are not only visually appealing but also empathetic, educational, and trustworthy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Lead Designer," indicating a senior individual contributor role. It signifies a level of expertise where the individual is expected to guide creative direction, manage production independently, and contribute strategically to marketing efforts. This is beyond a junior or mid-level designer and approaches a team leadership capacity, even if not directly managing a large team.

Reporting Structure: The designer will likely report to a Marketing Manager, Director of Marketing, or Head of Creative. They will collaborate closely with Performance Marketing specialists, Content Strategists, and potentially product managers or educational leads.

Operations Impact: The Lead Designer's impact on operations is significant. By creating compelling, performance-optimized visual assets, they directly influence:

• Customer Acquisition: Through effective paid media and social media creative.

• Brand Perception: By shaping the visual narrative and emotional resonance with families and students.

• Conversion Rates: Via optimized web landing pages and clear, engaging print materials.

• Operational Efficiency: By developing scalable templates and systems, enabling faster content production across the organization.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven creative, motion graphics, or AI-assisted design workflows.

• Leadership: Transition into a Creative Director role or manage a growing design team as the company scales.

• Strategic Influence: Play a more significant role in shaping the overall marketing strategy and brand identity through design insights.

• Skill Expansion: Develop skills in UX/UI design, data visualization, or broader marketing operations strategy.

📝 Enhancement Note: As a "Lead" role, this position offers substantial growth potential. The emphasis on performance marketing suggests a path toward understanding and influencing the entire GTM funnel through design. The ability to integrate AI tools also positions the candidate at the forefront of evolving creative operations.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" environment will be the candidate's home workspace.

Office Location(s): While the role is remote, the location is specified as Pennsylvania, United States. This might imply that the partner company has a strong presence or operates primarily within this state, or that certain legal/tax requirements necessitate a US-based remote employee, potentially within a specific time zone (e.g., Eastern Time).

Workspace Context:

• Collaborative Environment: Despite being remote, the role requires close collaboration with internal teams (Story and Performance). This necessitates strong virtual communication skills and comfort with digital collaboration tools.

• Operations Tools & Technology: The candidate will need a reliable internet connection and a suitable workspace to effectively utilize design software (Adobe Creative Suite, Figma, Premiere Pro, After Effects) and communication platforms.

• Team Interaction: Regular virtual meetings, check-ins, and project reviews will be part of the daily routine, fostering team cohesion and ensuring alignment on creative and operational goals.

Work Schedule: The standard 40-hour work week allows for a structured remote work experience. However, the dynamic nature of marketing campaigns and the need for timely asset delivery may require occasional flexibility to meet critical deadlines, especially when collaborating across different time zones or supporting time-sensitive launches.

📝 Enhancement Note: The remote nature combined with a specific state location (Pennsylvania) is often indicative of companies that are US-based and may have HR/legal frameworks tied to specific states, even for remote employees. The emphasis on collaboration tools is paramount for success in a remote GTM environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Jobgether's AI-powered matching system and potentially an internal screener to assess core qualifications and fit.

• Hiring Company Review: If shortlisted, your application and portfolio will be forwarded to the partner company for further evaluation.

• Design Challenge/Portfolio Presentation: Expect a practical design challenge or a detailed portfolio review. This will assess your ability to meet the "performance-driven" and "iterative testing" requirements. Be prepared to walk through specific projects, explaining your design process, strategic rationale, and the quantifiable impact of your work.

• Team/Stakeholder Interviews: Interviews with key stakeholders from the Story and Performance teams, potentially including marketing leadership, to assess collaboration style, communication skills, and alignment with company culture and operational objectives.

• Final Evaluation: Assessment of overall fit, technical skills, strategic thinking, and potential for growth within the role.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly articulate the objective, your role, the design solution, and – most importantly – the measurable results (e.g., increased click-through rates, improved conversion rates, engagement metrics).

• Showcase Process: Highlight your iterative design process, especially for ad creative and landing pages. Demonstrate how you used A/B testing insights to refine designs.

• Highlight Efficiency: Include examples of scalable templates, content systems, or AI integrations that demonstrate your ability to optimize production workflows.

• Tailor to the Role: Emphasize projects that align with performance marketing, motion graphics, and video production, as these are key responsibilities.

• Tell a Story: Structure your portfolio presentation to tell a compelling narrative about your problem-solving abilities and impact.

Challenge Preparation:

• Understand the Audience: Research the partner company's mission and target audience. How can your design work resonate with students, families, and educators?

• Focus on Performance: If given a design challenge, prioritize elements that directly address performance metrics and A/B testing possibilities.

• Articulate Strategy: Be ready to explain the strategic thinking behind your design choices, linking them to business goals and operational efficiency.

• Prepare for AI Questions: Be ready to discuss your experience with AI design tools and how you envision using them to enhance the creative process.

📝 Enhancement Note: The "AI-powered matching process" by Jobgether is a key differentiator. Candidates should ensure their resumes and portfolios are optimized with keywords relevant to performance marketing design, A/B testing, and AI integration. The portfolio review is the most critical stage for this role, demanding evidence of measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency expected in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (print layout, multi-page documents).

• Motion Graphics & Video Editing: Mastery of Adobe Premiere Pro (video editing) and Adobe After Effects (motion graphics, visual effects) is essential for producing video assets and animations.

• Web Design & Prototyping: Experience with Figma or similar tools (e.g., Sketch, Adobe XD) for web page layout, collaborative design, and A/B testing of digital interfaces.

Analytics & Reporting:

• While not direct design tools, familiarity with analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) is beneficial to understand performance data that informs design iterations.

CRM & Automation:

• Not directly required for this design role, but understanding how design assets integrate into CRM systems or marketing automation platforms (e.g., email marketing) can be advantageous.

• Familiarity with project management tools (e.g., Asana, Trello, Jira) for workflow management is likely expected.

📝 Enhancement Note: The specified tools are standard for a Lead Digital Multimedia Designer. The emphasis on "performance-driven" creative suggests that an understanding of how these design outputs are tracked and analyzed within marketing platforms is a significant plus. The integration of AI tools is a modern requirement that candidates should be prepared to discuss.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: A strong emphasis on using performance data and testing results to inform and optimize creative strategies, ensuring design work directly contributes to business objectives.

• Efficiency & Scalability: A commitment to developing streamlined workflows, scalable templates, and leveraging technology (like AI) to maximize output and maintain consistency across high-volume production.

• Collaboration & Communication: Fostering an environment of open communication and strong partnerships between design, marketing, and other relevant teams to ensure alignment and shared success.

• Mission-Oriented: A dedication to the company's mission of enhancing educational opportunities, requiring designs that are not only effective but also empathetic, trustworthy, and aligned with the values of students, families, and educators.

• Continuous Improvement: An ongoing pursuit of learning and adaptation, staying current with design trends, new technologies, and best practices in performance marketing and creative operations.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing strategists, performance analysts, and content creators, acting as a key partner in campaign development and execution.

• Feedback Exchange: A culture that encourages constructive feedback on designs, both from peers and stakeholders, to refine creative output and ensure strategic alignment.

• Knowledge Sharing: Actively sharing insights, best practices, and new techniques (e.g., regarding AI tools or performance optimization) within the team to elevate collective capabilities.

📝 Enhancement Note: The values highlight a blend of creative excellence and operational rigor. The ideal candidate will be a designer who understands that their work is a critical component of the Go-To-Market strategy, not just an isolated creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge will be to maintain high creative standards while consistently delivering assets optimized for conversion and measurable results, often under tight deadlines.

• Adapting to Rapidly Evolving Platforms: Staying current with the ever-changing algorithms, best practices, and creative formats across various digital advertising platforms (Meta, Google, YouTube).

• Integrating AI Effectively: Navigating the effective and ethical integration of AI design tools into established workflows to enhance rather than replace human creativity and strategic oversight.

• High-Volume Production: Managing a continuous stream of design requests and ensuring timely delivery without compromising quality or strategic intent.

Learning & Development Opportunities:

• Performance Marketing Specialization: Gaining deeper expertise in the metrics and strategies that drive success in digital advertising and conversion optimization.

• Advanced Motion Graphics & Video: Further developing skills in animation, storytelling through video, and potentially exploring AR/VR applications if relevant to future company initiatives.

• AI in Design: Becoming a subject matter expert in leveraging AI tools for creative ideation, asset generation, and workflow automation.

• Strategic Design Leadership: Developing skills in leading creative projects, mentoring junior designers, and influencing broader marketing and brand strategies.

📝 Enhancement Note: The challenges are inherent to a fast-paced, performance-oriented marketing environment. The growth opportunities are significant, offering paths to specialization, leadership, and staying at the forefront of creative technology and strategy within the GTM operations landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed benchmarks. What was your process, and what specific design elements contributed to its success?" (Focus on data, A/B testing, and quantifiable results.)

• "How do you approach creating scalable design templates for social media or other recurring assets? Walk us through your process for ensuring brand consistency and efficiency." (Highlight system thinking and process optimization.)

Company & Culture Questions:

• "How does your design philosophy align with creating compelling visuals for an educational technology company focused on students, families, and educators?" (Show empathy and understanding of the mission.)

• "How do you handle feedback on your designs, especially when it conflicts with your creative vision? Can you provide an example?" (Assess collaboration and adaptability.)

Portfolio Presentation Strategy:

• Lead with Impact: Start with your strongest projects that demonstrate clear ROI and performance improvements.

• Context is Key: For each project, clearly state the objective, your specific role, the challenge, the solution, and the measurable outcomes. Use data points prominently.

• Show Your Process: Detail how you arrived at your design decisions, especially highlighting iterative steps, A/B testing, and any problem-solving involved.

• Demonstrate Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite, Figma, Premiere Pro, After Effects, and any AI tools used.

• Connect to Their Needs: Frame your experience and portfolio pieces in the context of the job description's requirements, particularly performance marketing and visual storytelling for the EdTech sector.

📝 Enhancement Note: Interview preparation should heavily emphasize the "performance-driven" aspect. Candidates need to think like a GTM operations professional who uses design as a tool to achieve specific business objectives, rather than just a creative artist. Quantifiable results are paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Curate your online portfolio to prominently feature projects demonstrating performance-driven ad creative, A/B testing results, motion graphics, and web design for marketing. Ensure case studies clearly articulate quantifiable impacts and your strategic design process.

• Resume Optimization: Tailor your resume with keywords from the job description, such as "performance-driven creative," "motion graphics," "Adobe Creative Suite," "Figma," "A/B testing," "visual storytelling," and "AI-assisted design." Highlight achievements with metrics where possible.

• Interview Preparation: Practice articulating your design process and the business impact of your work. Prepare specific examples for behavioral questions and be ready to discuss how you would approach design challenges for this company's mission.

• Company Research: Familiarize yourself with Jobgether and any publicly available information about their partner companies in the EdTech space. Understand their mission and target audience to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.