Junior Graphic Designer

📍 Job Overview

Job Title: Junior Graphic Designer

Company: 360 Staffing Limited

Location: Nairobi, Nairobi County, Kenya

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: May 13, 2026

Experience Level: Entry-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual assets for social media and digital campaigns, focusing on enhancing brand affinity and driving bookings for Nomad Africa Travel.

• Integrate cutting-edge AI generation and editing tools into the design workflow to innovate and accelerate the production of high-quality graphics and short-form video content.

• Maintain and meticulously organize the internal library of visual assets, ensuring brand consistency and accessibility across marketing and sales teams.

• Collaborate closely with marketing associates and managers to bring the organic social media calendar and paid media campaigns to life with visually striking content.

• Translate extraordinary travel experiences and destinations into engaging digital storytelling that captures audience attention and resonates with a global audience.

📝 Enhancement Note: While the primary focus is graphic design, the emphasis on AI integration, social media trends, and digital storytelling positions this role firmly within a modern marketing operations framework, requiring an understanding of how creative assets directly impact GTM strategies and campaign performance. The "Junior" title is augmented by the "4+ years of relevant experience" requirement, suggesting a role that offers significant growth and responsibility beyond a typical entry-level position.

📈 Primary Responsibilities

• Design and produce visually engaging, on-brand graphics for daily social media posts across platforms like Instagram, LinkedIn, and Facebook, as well as for email newsletters and website banners.

• Edit and format short-form video content (Reels, TikToks, YouTube Shorts) using provided footage, incorporating text overlays, transitions, and motion graphics to maximize engagement.

• Actively leverage AI tools (e.g., Adobe Firefly, Midjourney) for concept brainstorming, generating mockups, expanding image backgrounds, and accelerating the overall production process.

• Ensure all visual outputs strictly adhere to Nomad Africa Travel's brand guidelines, maintaining a premium, cohesive, and aesthetically consistent brand identity across all digital touchpoints.

• Support the Marketing Manager by creating optimized digital assets for paid media campaigns, focusing on conversion rates and audience engagement metrics.

• Source and integrate trending or brand-appropriate audio for video content, ensuring effective synchronization with visual cuts to enhance reach and impact.

• Assist in maintaining and organizing the internal library of raw and edited visual assets, ensuring efficient accessibility for marketing and sales teams.

• Stay current with the latest AI developments in design and marketing, proactively bringing fresh ideas and innovative approaches to the team's content creation strategies.

• Collaborate closely with the Marketing Associate to execute the organic social media calendar, ensuring visual assets align perfectly with messaging and publishing schedules.

📝 Enhancement Note: The responsibilities highlight a blend of traditional graphic design and video editing with a forward-thinking approach to AI integration. This indicates a need for candidates who can not only execute creative tasks but also experiment and adapt to new technologies, directly supporting the company's digital marketing operations and GTM efforts.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed but a strong portfolio demonstrating relevant skills is highly valued.

Experience: 4+ years of relevant experience, including internships and freelance work, is required.

Required Skills:

• Proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, Premiere Pro, and After Effects.

• Familiarity with agile design and editing alternatives such as Canva and CapCut.

• Demonstrated interest and practical experience with generative AI tools for visual content creation and prompt engineering.

• Deep understanding of social media platforms, including their specific aspect ratios, current visual trends, and engagement drivers.

• Strong collaborative skills, with the ability to take creative direction effectively and communicate clearly within a fast-moving team environment.

• High adaptability and proven ability to manage multiple projects simultaneously while meeting daily deadlines without compromising detail.

Preferred Skills:

• Experience in motion graphics and animation.

• Familiarity with travel industry aesthetics and visual trends.

• Basic understanding of SEO principles as they relate to digital content.

• Experience with A/B testing visual assets for campaign optimization.

📝 Enhancement Note: The "4+ years of relevant experience" for a "Junior" role suggests that practical experience and a strong portfolio are prioritized over formal education. The emphasis on AI tools and social media trends indicates a need for candidates who are not just technically skilled but also strategically aware of current digital marketing landscapes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of graphic design projects showcasing versatility across different platforms (social media, web banners, digital ads).

• A dedicated section featuring short-form video editing samples (Reels, TikToks, Shorts) demonstrating creative editing, pacing, and use of motion graphics.

• Case studies or examples demonstrating the use of AI tools (e.g., Midjourney, Adobe Firefly) in the design process, highlighting conceptualization, generation, and refinement.

• Examples of adapting designs to fit specific social media platform requirements and engagement strategies.

Process Documentation:

• Examples of workflow for managing social media content creation from concept to final asset delivery.

• Documentation or visual representation of how AI tools are integrated into the design production pipeline.

• Case studies that illustrate how design choices have contributed to specific marketing campaign objectives or engagement metrics.

📝 Enhancement Note: The portfolio is critical for this role, acting as a direct demonstration of the candidate's ability to execute creative tasks and integrate new technologies. Emphasis should be placed on showcasing practical application of AI and understanding of social media dynamics, which are key to the role's success in supporting marketing operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Junior Graphic Designer role with 2-5 years of experience in Nairobi, Kenya, the estimated salary range is KES 70,000 - KES 120,000 per month. This estimate considers the cost of living in Nairobi, the nature of the role within a travel company, and the specific skills required, including AI proficiency.

Benefits:

• Full-time employment with Nomad Africa Travel.

• Opportunity to work with a leading African travel brand, gaining exposure to unique destinations and experiences.

• Access to a rich library of stunning African imagery and footage for creative projects.

• Opportunity for professional growth and skill development, particularly in AI-assisted design and digital storytelling.

• Collaborative and dynamic work environment within a fast-moving marketing team.

• Potential for creative input and shaping the brand's online presence.

Working Hours: Full-time, likely with a standard 40-hour work week, Monday to Friday, with potential for occasional flexibility required for social media content scheduling or campaign launches.

📝 Enhancement Note: Salary estimates are based on typical entry-level to mid-level graphic design roles in Nairobi, factoring in the specific requirements for AI and video editing. Benefits are inferred from the role's description as a full-time position within a travel company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Tourism (specifically, premium African travel experiences).

Company Size: While not explicitly stated, 360 Staffing Limited (the recruiting agency) is a recruitment firm. Nomad Africa Travel's size can be inferred from the description of a "small, fast-moving team" within marketing, suggesting a dynamic, potentially growing company focused on specialized travel.

Founded: Nomad Africa Travel's founding date is not provided, but its focus on showcasing extraordinary African destinations implies a company with established expertise in the region.

Team Structure:

• The Junior Graphic Designer reports to the Marketing Manager and works closely with a Marketing Associate.

• This indicates a lean, collaborative marketing team structure where each member has defined responsibilities but likely collaborates frequently.

Methodology:

• Data-driven content creation, informed by social media trends and campaign performance metrics.

• Emphasis on visual storytelling to translate complex travel experiences into compelling narratives.

• Innovative approach to design through the integration of AI tools to enhance efficiency and creativity.

• Commitment to maintaining a premium and cohesive brand aesthetic across all digital channels.

Company Website: https://www.360recruit.org/ (This is the recruitment agency's website, the client's website is Nomad Africa Travel, which is not directly provided but can be inferred from the description.)

📝 Enhancement Note: The company context is derived from the job description's focus on "Nomad Africa Travel" and its mission. The emphasis on a "small, fast-moving team" suggests a culture that values agility, collaboration, and individual contribution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to early-career position (Junior Graphic Designer). However, the requirement for 4+ years of experience, combined with responsibilities involving AI integration and strategic content contribution, elevates it beyond a purely administrative role. It offers a pathway to becoming a more senior designer or a specialist in digital content creation within the travel industry.

Reporting Structure: The designer will report directly to the Marketing Manager, providing a clear line of communication and mentorship. Collaboration with the Marketing Associate will foster a team-based approach to content production.

Operations Impact: The role has a direct impact on the company's Go-To-Market (GTM) strategy by creating the visual assets that attract and engage potential customers. High-quality, on-brand graphics and videos are crucial for brand perception, lead generation, and ultimately, driving bookings in the competitive travel industry. The effective use of AI also contributes to operational efficiency within the marketing department.

Growth Opportunities:

• Specialization: Develop deep expertise in AI-assisted design, video editing for social media, and digital storytelling within the travel sector.

• Advancement: Progress to a Senior Graphic Designer or Marketing Content Specialist role, potentially leading creative projects or managing junior team members.

• Skill Development: Gain exposure to broader marketing strategies, campaign analysis, and cross-functional collaboration, enhancing overall marketing operations understanding.

• Industry Exposure: Become an expert in visual communication for the premium African travel market.

📝 Enhancement Note: The "Junior" title is a slight misnomer given the experience requirement and the focus on AI. This role is an excellent launchpad for someone looking to build a career in creative marketing operations with a strong emphasis on digital content and emerging technologies.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment.

Office Location(s): Nairobi, Kenya. Specific office details are not provided, but it is implied to be a professional workspace conducive to creative tasks.

Workspace Context:

• A collaborative office environment where the designer will work closely with marketing team members.

• Access to necessary design software and potentially hardware, including tools for video editing and AI applications.

• Opportunities for direct interaction with colleagues, fostering a team-based approach to problem-solving and creative ideation.

• A professional setting expected within the travel industry, likely aiming for a visually appealing and inspiring atmosphere.

Work Schedule: Full-time, likely adhering to standard business hours (e.g., 9 AM to 5 PM, Monday to Friday), with the expectation of flexibility to meet project deadlines and social media posting schedules.

📝 Enhancement Note: The "On-site" requirement suggests a preference for in-person collaboration and direct team interaction, which can be beneficial for creative roles requiring feedback loops and spontaneous idea generation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess foundational design skills, AI interest, and relevant experience.

• Portfolio Review & Skills Assessment: A more in-depth discussion of the candidate's portfolio, focusing on specific projects, design process, and experience with mentioned tools. This may include practical design challenges or AI prompt engineering exercises.

• Team/Manager Interview: Meeting with the Marketing Manager and potentially the Marketing Associate to evaluate cultural fit, collaboration style, and understanding of social media trends and brand aesthetics.

• Final Interview: Potentially with a senior leader to discuss the role's impact on business objectives and long-term career aspirations.

Portfolio Review Tips:

• Highlight AI Integration: Clearly demonstrate how AI tools were used in at least one project, explaining the process and benefits achieved (e.g., speed, concept generation).

• Showcase Social Media Savvy: Include examples of graphics and videos specifically designed for platforms like Instagram, TikTok, or Reels, showing an understanding of platform-specific best practices.

• Brand Adaptability: Present work that shows an ability to adhere to and interpret brand guidelines, demonstrating versatility.

• Video Editing Skills: Include short, impactful video edits that showcase pacing, transitions, and basic motion graphics for social media.

• Conciseness and Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly articulates your role and contributions to each project.

Challenge Preparation:

• Be prepared to discuss your design process for a specific project, from brief to final output.

• Practice articulating your understanding of social media trends and how you would apply them to Nomad Africa Travel's brand.

• Research current AI tools in graphic design and video editing and be ready to discuss their potential applications for the company.

• Prepare questions about the team's workflow, collaboration tools, and specific marketing objectives for the coming year.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio, especially regarding AI capabilities and social media content creation. Candidates should be ready to demonstrate practical application and strategic thinking, not just technical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop, Illustrator, Premiere Pro, After Effects.

• Agile Alternatives: Canva, CapCut.

• AI Design Tools: Adobe Firefly, Midjourney (or similar generative AI platforms).

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this role, but familiarity with how marketing assets are deployed through CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency in the specified Adobe suite and familiarity with Canva/CapCut are essential. A demonstrated interest and basic ability to use generative AI tools is a key differentiator for this role, positioning it at the intersection of creative design and marketing operations innovation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging the exploration of new design techniques, especially through AI, to push creative boundaries.

• Brand Excellence: Maintaining a high standard of visual quality and brand consistency across all communications.

• Agility & Adaptability: Thriving in a fast-paced environment, managing multiple projects, and adapting to changing priorities and trends.

• Collaboration: Working effectively within a small team, sharing ideas, and providing constructive feedback.

• Impact-Driven: Focusing on creating content that not only looks good but also achieves specific marketing objectives, such as engagement and bookings.

Collaboration Style:

• Direct & Open: Expect open communication and frequent feedback within the small marketing team.

• Cross-Functional: Working with marketing associates and managers to align visual content with broader campaign strategies.

• Proactive Contribution: Encouraged to bring ideas and solutions to the table, especially regarding new design approaches and AI integration.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom and operational discipline, essential for a marketing team focused on driving tangible results in the competitive travel sector. The integration of AI suggests a forward-thinking and experimental mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising unique artistic vision or brand authenticity.

• Pace of Change: Staying abreast of rapidly evolving AI technologies and social media trends.

• Deadline Management: Juggling multiple content requests and deadlines in a fast-paced environment.

• Brand Consistency: Ensuring all visual outputs, especially those generated with AI, strictly adhere to brand guidelines.

Learning & Development Opportunities:

• AI Specialization: Deep dive into prompt engineering and advanced AI design techniques.

• Video Production Skills: Enhance expertise in short-form video editing for social media.

• Digital Marketing Insights: Gain a stronger understanding of how creative assets contribute to broader marketing strategies and campaign performance.

• Travel Industry Expertise: Develop a nuanced understanding of visual communication within the premium travel sector.

📝 Enhancement Note: The role presents a significant opportunity to gain cutting-edge skills in AI-powered creative production, a high-demand area in modern marketing operations. Overcoming the challenges will foster resilience and adaptability, key traits for success.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI tools to enhance your design process. What was the outcome?" (Focus on demonstrating AI integration and its benefits.)

• "How do you stay updated on the latest social media visual trends, and how would you apply them to Nomad Africa Travel's brand?" (Prepare examples of current trends and their potential application.)

Company & Culture Questions:

• "What excites you about the travel industry, and specifically about marketing African travel experiences?" (Show genuine interest and research into the company's niche.)

• "How do you handle receiving creative feedback or direction that differs from your initial concept?" (Highlight your collaborative and adaptable approach.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the objective, your approach, the tools used (especially AI), and the results or impact.

• Visual Clarity: Ensure your presentation is visually appealing and easy to follow. Use clear headings and concise descriptions.

• AI Showcase: Dedicate a specific segment or clearly mark projects where AI was integral, explaining your role and the AI's contribution.

• Engagement Focus: For social media examples, be ready to discuss why a particular design or video edit would be effective in driving engagement.

📝 Enhancement Note: Candidates should prepare to discuss their practical experience with AI tools, demonstrate a keen understanding of social media dynamics, and articulate how their creative output directly supports marketing objectives. The portfolio is the primary tool to showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Zoho Recruit portal.

• Tailor your CV: Highlight experience with Adobe Creative Cloud, video editing, social media content creation, and any specific AI tools used. Quantify achievements where possible (e.g., "Increased engagement by X% through optimized graphics").

• Curate your portfolio: Ensure it prominently features your best graphic design and video editing work, with a clear section demonstrating your use of AI tools and understanding of social media trends. Include case studies where applicable.

• Prepare for a portfolio review: Be ready to discuss your design process, creative choices, and how you leverage technology like AI to achieve marketing goals.

• Research Nomad Africa Travel: Understand their brand, target audience, and current online presence to articulate your vision for their visual identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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