Graphic Designer and Social Media Video Creator

📍 Job Overview

Job Title: Graphic Designer and Social Media Video Creator

Company: ReWorks Solutions

Location: South Africa

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-06-15

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive direct-response marketing campaigns through the creation of high-impact visual and video ad content across major social media and search platforms.

• Leverage generative AI tools to rapidly produce and iterate on creative assets, ensuring both speed and adherence to sophisticated aesthetic standards.

• Execute precise content localization for multi-market clients, meticulously adapting creative elements for specific geographic regions and campaign objectives.

• Collaborate closely with the advertising team to translate client briefs and campaign goals into compelling, performance-driven creative solutions.

• Maintain a rigorous output schedule, consistently delivering polished, editable source files within tight turnaround times.

📝 Enhancement Note: This role is positioned within a high-output, direct-response marketing environment, emphasizing speed, creative execution, and data-driven performance. The successful candidate will need to balance artistic vision with commercial objectives and operational efficiency.

📈 Primary Responsibilities

• Conceptualize, design, and produce compelling image and video advertisements specifically tailored for platforms such as Facebook, Instagram, and Google Ads.

• Craft concise, attention-grabbing on-asset copy and headlines that complement visual elements and drive user engagement.

• Adapt creative assets to resonate with specific client industries, such as ABA therapy providers, and other target audiences.

• Execute detailed content localization, ensuring all location-specific nuances are accurately reflected across multiple campaign variations for diverse markets.

• Integrate generative AI tools (both image and video) as a primary component of the creative workflow, accelerating production while maintaining high taste levels.

• Actively partner with the advertising team to gain a deep understanding of client needs and campaign performance metrics, ensuring creative output directly supports strategic goals.

• Consistently meet a 3-business-day deadline for standard graphic and short video sets, ensuring timely delivery without compromising quality.

• Organize and deliver editable source files for all created assets, facilitating future edits, repurposing, and analysis.

• Stay abreast of emerging trends and best practices in paid social media creative, proactively contributing innovative ideas to campaign strategies.

📝 Enhancement Note: The emphasis on "strict brand and content constraints" suggests a need for adaptability within defined parameters, requiring a creative problem-solver who can innovate while adhering to specific guidelines. The "high-output, direct-response role" implies a focus on measurable campaign results and efficient creative iteration.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in visual arts, graphic design, digital media, or a related field is highly beneficial. Equivalent practical experience will be strongly considered.

Experience: Minimum of 2-5 years of proven experience in graphic design and video creation, with a clear focus on social media advertising and direct-response marketing.

Required Skills:

• Demonstrated proficiency in graphic design software, including Adobe Photoshop and Illustrator.

• Expertise in video editing software such as Adobe Premiere Pro or After Effects.

• Proven ability to create engaging and effective social media video content.

• Strong portfolio showcasing a range of design and video work specifically for social media platforms, with an emphasis on performance metrics.

• Excellent copywriting skills for concise, punchy on-asset messaging and headlines.

• Experience utilizing Canva for efficient creative production.

• Familiarity with AI image and video generation tools and their application in professional workflows.

• Understanding of direct-response marketing principles and strategies.

• Ability to localize creative content accurately for different markets.

• Strong organizational skills and meticulous attention to detail for managing multiple projects and deadlines.

• Capacity to work independently and effectively manage time in a remote setting.

• Excellent verbal and written communication skills for seamless team collaboration. Preferred Skills:

• Experience specifically with clients in the ABA therapy sector or similar professional service industries.

• Familiarity with Google Ads creative requirements.

• Experience with A/B testing creative variations to optimize performance.

• Basic understanding of marketing analytics and reporting to inform creative decisions.

📝 Enhancement Note: The explicit mention of "genuine taste and creative instinct" alongside "execution: being quick, organized, and meticulous" highlights the need for a candidate who blends artistic sensibility with operational rigor. The requirement for proficiency in Canva and AI tools suggests a modern, agile creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of at least 5-7 distinct projects showcasing a strong understanding of direct-response social media advertising (Facebook/Instagram/Google).

• Specific examples of both image and short-form video ad creative, demonstrating versatility and platform-specific best practices.

• Case studies or accompanying descriptions that highlight the objective of each campaign, the creative strategy employed, and any measurable results (e.g., CTR, conversion rates, lead generation).

• Demonstrations of content localization efforts, showing how a single campaign concept was adapted for different geographic markets.

• Evidence of using AI tools in the creative process, detailing the specific tools used and their impact on efficiency or creative output.

• Inclusion of on-asset copy and headline examples, showcasing strong writing skills.

• Editable source files for at least one project, demonstrating organizational clarity and adherence to file management standards. Process Documentation:

• Examples of how you've documented creative briefs or campaign requirements to ensure alignment.

• Workflow examples illustrating how you manage multiple creative projects with competing deadlines, including any personal systems for task management.

• Evidence of how you've iterated on creative based on performance data or feedback, demonstrating a continuous improvement loop.

📝 Enhancement Note: The emphasis on "direct-response" and "campaign goal" means the portfolio should not just be aesthetically pleasing but demonstrably effective. Candidates should be prepared to articulate the why behind their creative choices and their impact on business objectives.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), full-time remote status in South Africa, and the specific skill set required (graphic design, video editing, AI tools, copywriting for direct response), an estimated annual salary range would be ZAR 300,000 - ZAR 500,000. This range is based on industry benchmarks for similar roles in South Africa, considering specialist creative skills and the U.S. hours requirement which may command a premium.

Benefits:

• Full-time employment with a growing company.

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with cutting-edge AI tools and direct-response marketing strategies.

• Exposure to a diverse range of clients and industries.

• Potential for professional development and skill enhancement in a fast-paced environment.

• Contribution to impactful marketing campaigns that drive client success.

Working Hours: 40 hours per week, adhering to U.S. Eastern Standard Time (EST) hours (9 am - 5 pm EST). This requires flexibility from candidates in South Africa to align with U.S. business hours.

📝 Enhancement Note: The salary estimation is based on a blend of South African market rates for creative professionals and the value of specialized skills in AI and direct-response marketing. The U.S. hours requirement is a significant factor, potentially requiring candidates to work evenings or early mornings depending on their specific South African time zone, which could influence compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: ReWorks Solutions operates within the marketing and advertising technology sector, focusing on providing creative solutions for businesses, particularly in niche professional services like ABA therapy. This implies a data-driven, performance-oriented culture.

Company Size: While not explicitly stated, the role being full-time and requiring collaboration with an "ads team" suggests a growing, potentially medium-sized agency or service provider. This size often fosters a dynamic environment where individual contributions are highly visible.

Founded: The company's founding date is not provided, but its focus on modern tools like AI and direct-response marketing suggests a relatively contemporary operational approach.

Team Structure:

• The Graphic Designer and Social Media Video Creator will likely be part of a broader marketing or creative team.

• This team probably includes individuals focused on ad strategy, campaign management, and potentially other creative roles.

• Collaboration will be critical, working closely with an "ads team" that likely defines campaign objectives and provides strategic direction.

• Reporting lines are expected to be to a Creative Director, Marketing Manager, or Head of Ads. Methodology:

• Data-Driven Creative: Emphasis on using performance data and client goals to inform creative decisions and iterations.

• Agile Production: A focus on speed, efficiency, and rapid turnaround times, leveraging tools like Canva and AI to achieve this.

• Client-Centricity: Tailoring creative solutions to meet the specific needs and brand constraints of diverse clients.

• Continuous Improvement: Staying current with industry trends and actively seeking ways to enhance creative effectiveness.

Company Website: https://reworkssolutions.com

📝 Enhancement Note: The company's focus on specific industries like ABA therapy suggests a need for candidates who can quickly understand and adapt to specialized client needs and communication styles, moving beyond generic creative approaches.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Creative Specialist. It requires solid foundational skills and a proven ability to execute independently, but also offers opportunities for growth by mastering advanced creative techniques, AI integration, and contributing to strategic campaign development.

Reporting Structure: The role reports to an Ads Team or a Creative Lead, indicating a collaborative environment where strategic direction is provided, but execution is largely independent. This structure allows for direct impact on campaign performance.

Operations Impact: The primary impact of this role is directly on campaign performance and lead generation. By creating effective, high-converting creative assets, the designer directly influences the client's acquisition funnel and overall business growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative generation, advanced video editing techniques, or specific platform advertising best practices.

• Creative Strategy Contribution: Progress to contributing more significantly to campaign conceptualization and strategy development, moving beyond execution.

• Client Management: Potentially take on more direct client interaction for creative consultations or approvals, especially for localization aspects.

• Leadership Potential: With demonstrated success and leadership qualities, there could be opportunities to mentor junior designers or lead specific creative projects.

📝 Enhancement Note: The emphasis on "high-output" and "direct-response" suggests that career progression will be heavily tied to demonstrable success in driving campaign metrics. Candidates who can quantify their impact will likely find more avenues for advancement.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office. The work environment is home-based, requiring a dedicated, productive space for the employee.

Office Location(s): The role is located in South Africa, but the working hours are aligned with U.S. EST. This geographical distribution necessitates strong asynchronous communication skills and reliable internet connectivity.

Workspace Context:

• Autonomy and Discipline: The remote nature requires self-discipline, time management, and the ability to maintain focus without direct supervision.

• Technology Reliance: A robust home office setup with reliable internet is crucial for seamless collaboration and asset delivery.

• Digital Collaboration: Interaction will primarily occur through digital platforms – project management tools, video conferencing, and messaging apps.

• Global Team Interaction: The candidate will be part of a globally distributed team, working with colleagues and clients across different time zones.

Work Schedule: The standard work week is 40 hours, but specifically aligned with U.S. EST (9 am - 5 pm EST). This means the candidate in South Africa will need to work during these specific hours, which may involve early mornings or late evenings depending on their local time zone.

📝 Enhancement Note: The "US Hours" requirement is a significant environmental factor. Candidates must be comfortable with this schedule, which may impact work-life balance compared to a traditional local schedule. This also implies the company operates with a distributed global workforce and emphasizes synchronous collaboration within specific time blocks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of applications, resumes, and portfolios to assess basic qualifications and creative fit.

• Portfolio Deep Dive: An interview focused on the candidate's portfolio, discussing specific projects, creative decisions, challenges faced, and outcomes achieved. Expect questions about how their work drove results.

• Skills Assessment/Challenge: A practical test or case study assignment, potentially involving creating a sample ad within a strict timeframe and brand guideline, possibly incorporating AI tools.

• Team/Cultural Fit Interview: Discussion with potential team members or hiring managers to assess collaboration style, communication skills, and alignment with the company's fast-paced, results-oriented culture.

• Final Interview: Possibly with senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Quantify Success: For each portfolio piece, be prepared to discuss the objective, your creative approach, and any metrics or results that demonstrate its effectiveness (e.g., increased engagement, lead generation).

• Showcase Process: Be ready to explain your creative process, from brief interpretation to final asset delivery, highlighting how you used specific tools (Canva, Adobe Suite, AI) and managed deadlines.

• Demonstrate AI Proficiency: Clearly articulate how you've integrated AI tools into your workflow, showcasing examples of generated or enhanced assets and explaining the benefits (speed, ideation, cost-efficiency).

• Highlight Localization Skills: Include examples that specifically demonstrate your ability to adapt creative for different markets, explaining the nuances you considered.

• Prepare for "Taste" Discussion: The job emphasizes "genuine taste." Be ready to discuss your aesthetic sensibilities, what makes creative "work" in direct response, and how you stay current with trends.

Challenge Preparation:

• Understand Direct Response: Familiarize yourself with the core principles of direct-response marketing and how creative elements contribute to conversion.

• Platform Nuances: Be aware of current best practices and ad formats for Facebook, Instagram, and Google Ads.

• AI Tool Familiarity: Ensure you are comfortable with the latest AI image and video generation tools, understanding their capabilities and limitations.

• Time Management: Practice creating assets under tight deadlines, simulating the 3-business-day turnaround.

📝 Enhancement Note: The interview process will heavily weigh practical skills and demonstrable results over theoretical knowledge. Candidates should be prepared to "show, not just tell," and articulate the business impact of their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Essential for rapid creative production, template utilization, and team collaboration. Proficiency here is core to the workflow.

• Adobe Photoshop: For professional image editing, manipulation, and graphic design.

• Adobe Illustrator: For vector graphics, logos, and scalable design elements.

• Adobe Premiere Pro / After Effects: For professional video editing, motion graphics, and assembling short-form video ads.

• AI Video Generation Tools: Proficiency with current AI tools for generating and animating video footage (specific tools not listed, implying adaptability).

• AI Image Generation Tools: Comfort with tools for generating and refining on-brand still imagery.

Analytics & Reporting:

• While not a primary requirement for this role, a basic understanding of how creative performance is measured (e.g., CTR, conversion rates) will be beneficial for informing creative decisions. CRM & Automation:

• Not directly specified as a required tool for this role, but awareness of how creative assets fit into broader marketing automation and CRM workflows could be advantageous.

📝 Enhancement Note: The explicit mention of Canva as "core to our workflow" and the emphasis on AI tools indicate a modern, efficiency-focused creative department. Candidates should be prepared to demonstrate fluency in these specific areas.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and driving business outcomes through creative execution.

• Efficiency & Speed: Valuing quick turnaround times and the ability to produce high volumes of quality creative assets.

• Taste & Aesthetics: A commitment to high visual standards and creative instinct, ensuring work is not just functional but also appealing and effective.

• Adaptability & Innovation: Embracing new tools (like AI) and trends to stay ahead and deliver fresh, impactful creative.

• Collaboration: Working effectively within a team structure, communicating clearly, and supporting colleagues to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the advertising team to align creative with campaign strategy and client objectives.

• Feedback Loop: Openness to receiving and acting upon feedback from the ads team and potentially clients.

• Asynchronous Communication: Proficiency in communicating effectively through digital channels (Slack, email, project management tools) to accommodate remote work and different time zones.

• Shared Ownership: A collective responsibility for campaign success, where creative is seen as a critical component of the overall marketing effort.

📝 Enhancement Note: The company's emphasis on "genuine taste" and "creative instinct" alongside "high-output" and "direct-response" suggests a culture that balances artistic expression with commercial pragmatism. Candidates who can thrive in this dynamic will be well-suited.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality creative assets within a very tight 3-business-day turnaround across multiple projects.

• Adhering to Constraints: Working within strict brand guidelines and client-specific requirements while still producing fresh, attention-grabbing content.

• Time Zone Alignment: Adapting to U.S. EST working hours from South Africa, which may require significant personal schedule adjustments.

• Mastering AI Tools: Staying current with rapidly evolving AI technologies and effectively integrating them into a professional creative workflow to enhance, not replace, human creativity and taste.

• Localization Accuracy: Meticulously ensuring all location-specific details are correct across numerous creative variations.

Learning & Development Opportunities:

• AI Tool Mastery: Gaining deep expertise in cutting-edge AI image and video generation tools, becoming a go-to resource for AI-driven creative.

• Direct-Response Strategy: Developing a sophisticated understanding of what makes direct-response creative effective, informed by performance data.

• Platform Expertise: Becoming a specialist in creative best practices for Facebook, Instagram, and Google Ads.

• Creative Optimization: Learning to interpret campaign data to continuously refine and improve creative assets for maximum impact.

• Industry Exposure: Gaining experience working with diverse clients and understanding their unique marketing challenges.

📝 Enhancement Note: The primary challenges revolve around operational efficiency, creative problem-solving under pressure, and adaptability to new technologies, all within a remote, globally distributed team structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create multiple versions of an ad for different geographic locations. What was your process, and what challenges did you face?" (Focus on localization process and attention to detail).

• "How do you approach balancing strict brand guidelines with the need to create fresh, attention-grabbing creative for direct-response campaigns?" (Assess creative problem-solving within constraints).

• "Walk us through your process for creating a short social media video ad from brief to final delivery. How do you ensure it's optimized for performance?" (Evaluate workflow, tool usage, and performance focus).

• "How have you integrated AI tools into your graphic design or video creation workflow? Can you share an example of how it improved efficiency or creative output?" (Gauge AI proficiency and practical application). Company & Culture Questions:

• "What interests you about working for ReWorks Solutions, particularly our focus on industries like ABA therapy?" (Assess research and genuine interest).

• "This role requires working U.S. EST hours from South Africa. How do you plan to manage this schedule to ensure consistent productivity and collaboration?" (Evaluate commitment and time management).

• "How do you stay current with creative trends in social media advertising?" (Understand proactivity and industry awareness). Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the objective, your role, the creative strategy, and the results achieved. Use metrics whenever possible.

• Showcase AI Integration: If AI was used, clearly label those assets and explain the specific tools and methods employed, and the benefits gained.

• Highlight Localization: Select examples that demonstrate your ability to adapt creative for different markets, explaining the specific considerations you made.

• Be Ready for Live Design/Editing: Prepare for a potential live exercise where you might be asked to make edits to an existing asset or create a simple graphic/video snippet.

• Articulate Your "Taste": Be prepared to discuss your aesthetic sensibilities and what you believe makes effective direct-response creative visually compelling and persuasive.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, operational efficiency, technical proficiency with specific tools (including AI), and the ability to deliver results in a fast-paced, remote environment.

📌 Application Steps

To apply for this Graphic Designer and Social Media Video Creator position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature direct-response social media work, including examples of image ads, video ads, on-asset copy, and any localization efforts. Clearly label any work created using AI tools.

• Resume Optimization: Ensure your resume highlights your proficiency in Adobe Creative Suite, Canva, video editing, AI tools, and any experience relevant to direct-response marketing or specific client industries. Quantify achievements where possible.

• Prepare Your Narrative: Practice presenting your portfolio pieces, focusing on demonstrating your creative process, problem-solving skills, understanding of direct-response principles, and ability to meet tight deadlines. Be ready to discuss your "taste" and how you remain current with trends.

• Research ReWorks Solutions: Understand the company's focus areas, client types, and commitment to modern creative methodologies. Prepare to articulate why you are a good cultural and operational fit for their fast-paced, remote team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.