Web Content Designer - SEO

📍 Job Overview

Job Title: Web Content Designer - SEO

Company: Syncreon Consulting

Location: Hartford, Connecticut, United States

Job Type: Contract

Category: Marketing Operations / Content Strategy

Date Posted: March 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This contract role focuses on developing and optimizing website content with a strong emphasis on Search Engine Optimization (SEO) to drive traffic and engagement.

• The position requires a strategic approach to content creation, user journey mapping, and content governance for large, complex websites.

• Candidates will be responsible for aligning content with business objectives, stakeholder needs, and user requirements through data-driven insights and research.

• This role is crucial for enhancing online presence, improving search engine rankings, and ensuring content meets user needs and business goals effectively.

📝 Enhancement Note: While the title is "Web Content Designer - SEO," the responsibilities align closely with a Content Strategist or SEO Content Specialist role within Marketing Operations or a dedicated Content team, focusing on the strategic and analytical aspects of content creation and optimization rather than purely visual design. The "Contract" employment type suggests a project-based engagement.

📈 Primary Responsibilities

• Develop modern, engaging content for large-scale websites with diverse departments and extensive service portfolios, informational assets, and applications.

• Create high-level content strategies that prioritize logical content taxonomies, streamlined user journeys, and human-centered design principles.

• Plan and execute the complete content lifecycle: discovery, analysis, segmentation, creation, delivery, tracking, and governance.

• Align content initiatives with overarching business goals, specific stakeholder objectives, and critical user needs to ensure maximum impact.

• Conduct comprehensive content inventories and audits at both local and enterprise levels to identify gaps and opportunities for improvement.

• Execute expert copywriting with a focus on engaging real users and motivating them to take desired actions.

• Perform in-depth research on industry-related topics to generate original, high-quality content and to optimize existing content for better performance.

• Produce high-quality content pieces suitable for various content marketing needs, including advertising, social media, and email campaigns.

• Edit and proofread all content meticulously to ensure accuracy, consistency, and error-free delivery.

• Conduct keyword research, develop robust SEO strategies, and implement industry best practices to enhance Search Engine Results Page (SERP) rankings and drive organic traffic.

• Practice both technical SEO and on-page SEO methodologies to support Google's "Expertise, Authoritativeness, Trustworthiness" (EAT) objectives.

• Develop high-impact Key Performance Indicators (KPIs) and rigorously track the measurable success and ROI of content initiatives.

• Utilize customer research and site analytics to validate that content effectively meets and exceeds user needs.

• Define customer needs and identify content gaps that hinder successful digital experiences, proposing solutions.

• Optimize and categorize content to align seamlessly with a service-oriented information architecture.

• Collaborate with subject matter experts to craft clear, plain-language text that achieves defined content objectives.

• Review and enhance existing content for accuracy, readability, accessibility, and compliance with relevant guidelines.

• Structure content in user-friendly formats, clearly differentiating between features and benefits.

• Establish and maintain content governance models to ensure ongoing maintenance and relevance of published content.

📝 Enhancement Note: The responsibilities are extensive and cover the full spectrum of content strategy, creation, SEO, and governance. Given the "Contract" nature, the emphasis will likely be on delivering specific projects or improving defined areas of the website's content rather than long-term, continuous role development within the company.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Website Content Writing: Proven ability to develop engaging, accurate, and action-oriented content for large, complex websites.

• Content Strategy: Expertise in creating and implementing strategic content plans, including taxonomy development and user journey mapping.

• Copywriting: High proficiency in persuasive and clear writing for diverse audiences, driving specific actions.

• SEO & Analytics: Demonstrated experience in keyword research, on-page SEO, technical SEO, and using analytics tools to measure content performance and drive traffic.

• Content Governance: Experience in managing the content lifecycle, including auditing, optimization, and maintenance.

• Content Management Systems (CMS): Knowledge of Sitecore or comparable CMS platforms is essential for content deployment and management.

• Research & Analysis: Ability to conduct in-depth research and analyze data to inform content decisions and measure success.

• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and diplomatically to various stakeholders.

• Project Management Tools: Familiarity with tools such as Microsoft Office Suite, Microsoft Teams, and Jira for task management and collaboration.

• Emotional Intelligence: High emotional intelligence to effectively navigate complex interpersonal dynamics and stakeholder relationships.

Preferred Skills:

• Experience with A/B testing content variations to optimize user engagement and conversion rates.

• Familiarity with UX/UI principles as they relate to content design and information architecture.

• Knowledge of accessibility standards (e.g., WCAG) for web content.

• Experience in content marketing strategy development and execution across multiple channels.

• Familiarity with enterprise-level content management and digital asset management systems.

📝 Enhancement Note: The requirement for "measurable experience" and specific tools like Sitecore and Jira indicates a need for candidates who can demonstrate tangible results and are comfortable with industry-standard project management and content management platforms. The emphasis on "high emotional intelligence" suggests a role that requires significant collaboration and stakeholder management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Content Strategy Examples: Showcase examples of comprehensive content strategies developed for large websites, including information architecture, user journey maps, and content taxonomies.

• SEO Performance Case Studies: Present case studies demonstrating how your SEO efforts (keyword research, on-page/technical optimization) led to measurable improvements in SERP rankings, organic traffic, and user engagement. Quantify results with specific metrics and data.

• Content Audit & Optimization Reports: Include examples of content audits performed, highlighting identified gaps, optimization recommendations, and the impact of implemented changes on content performance and user experience.

• **Copywriting Samples