Website UX/UI & Content Manager

📍 Job Overview

Job Title: Website UX/UI & Content Manager

Company: TP-Link Systems Inc.

Location: Irvine, California, United States

Job Type: Full-Time

Category: Marketing Operations / Digital Experience Operations

Date Posted: April 7, 2026

Experience Level: Mid-Senior Level (4-7+ years)

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end User Experience (UX) and User Interface (UI) quality for TP-Link, Tapo, and Kasa official websites, ensuring a cohesive and high-performance digital presence.

• Lead and manage large-scale website redesign projects, from initial scope and Information Architecture (IA) to UX strategy and successful rollout, involving external agencies.

• Oversee all website content, including product pages, campaign landing pages, and support content, ensuring brand consistency and adherence to tone-of-voice standards.

• Leverage web analytics and user behavior tracking to identify friction points, optimize user engagement, improve content effectiveness, and enhance conversion pathways.

• Develop and maintain internal documentation, including UX guidelines, component usage rules, content governance standards, and operational workflows.

📝 Enhancement Note: This role is positioned within the broader digital operations spectrum, focusing on the strategic and tactical execution of website experience and content delivery. It requires a blend of design thinking, project management, and analytical skills to ensure optimal website performance and user satisfaction across multiple brands.

📈 Primary Responsibilities

• Define and enforce page layouts, interaction patterns, and navigation structures to ensure consistent UX/UI quality across TP-Link, Tapo, and Kasa websites.

• Produce detailed wireframes, interactive prototypes, and UX specifications to guide development teams on visual and functional requirements.

• Manage external agencies throughout large-scale website redesign projects, ensuring alignment with scope, IA, UX strategy, and rollout plans.

• Review and approve agency deliverables, verifying adherence to brand standards, usability principles, and critical business objectives.

• Ensure consistent brand expression by enforcing visual guidelines, tone-of-voice, component library usage, and content structure across all web pages.

• Oversee the planning, creation, and execution of website content updates, including product pages, promotional campaigns, landing pages, and support documentation.

• Conduct thorough UX audits, analyze user behavior data (e.g., GA4, heatmaps, session recordings), and identify key friction points and opportunities for enhancement.

• Monitor website performance and engagement metrics, generating data-backed insights and actionable recommendations to boost user engagement, content efficacy, and conversion rates.

• Maintain and evolve internal documentation, including comprehensive UX guidelines, component usage rules, content governance standards, and streamlined operational workflows.

📝 Enhancement Note: The primary responsibilities highlight a strong emphasis on strategic website management, agency collaboration, and data-driven optimization. The role demands proactive leadership in managing complex, multi-brand digital assets and ensuring alignment with overarching business goals.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in a design-related field such as UX/UI, Human-Computer Interaction (HCI), Digital Media, Information Systems, or equivalent practical experience.

Experience: 4–7+ years of progressive experience in web UX/UI design or digital content management, with a proven track record of managing consumer-facing websites.

Required Skills:

• Portfolio Required: Showcase high-quality desktop and mobile web experiences, including examples of significant redesign projects, effective landing pages, impactful UX improvements, and robust visual design systems.

• Proven ability to manage and elevate large-scale, consumer-facing websites, particularly within multi-brand ecosystems.

• Demonstrated hands-on experience leading and executing major website redesign or rebuild projects from conception to launch.

• Mastery of typography, layout, spacing, color systems, and modern interaction patterns, delivering high-quality visual design.

• Deep understanding of mobile-first and responsive design principles to ensure a premium user experience across all screen sizes and devices.

• Ability to interpret and leverage web analytics and engagement metrics (e.g., GA4, conversion funnels, CTR, scroll depth, user behavior patterns) to drive UX and content decisions.

• Strong proficiency in Figma for wireframing, UX flow creation, and design review processes.

• Extensive experience collaborating with and managing external agencies (UX/design/development).

• Solid experience with Content Management Systems (CMS) such as WordPress, Drupal, Contentful, or similar platforms.

• Excellent writing and editing skills for crafting clear, engaging, and customer-facing digital content.

• Proven ability to manage complex, multi-brand websites and navigate relationships with multiple stakeholders effectively.

Preferred Skills:

• Experience within the consumer electronics or technology brands sector.

• Basic understanding of HTML/CSS to effectively evaluate design feasibility and collaborate with development teams.

• Familiarity with Search Engine Optimization (SEO) fundamentals and web performance optimization techniques.

• Experience developing or working with established design systems or managing multi-brand web ecosystems.

📝 Enhancement Note: The qualifications emphasize a blend of creative design expertise, technical understanding of web platforms, and strategic project management. The portfolio requirement is critical, serving as the primary evidence of a candidate's ability to deliver tangible results in web experience and content management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies on Redesign Projects: Detailed examples of significant website redesign initiatives, showcasing the problem, your approach (IA, UX strategy, UI design), the solutions implemented, and the measurable outcomes achieved.

• Landing Page Optimization: Examples of landing pages designed for specific campaigns or products, demonstrating an understanding of conversion optimization, user flow, and A/B testing results if available.

• UX Improvement Initiatives: Showcase instances where you identified user pain points through analytics or user research and implemented specific UX enhancements that led to improved engagement or conversion.

• Visual Design Systems/Component Libraries: Examples of design systems, style guides, or component libraries you have contributed to or managed, illustrating your ability to ensure brand consistency and scalable design.

Process Documentation:

• Workflow Design and Optimization: Documented processes for managing website content updates, redesign projects, and agency collaboration, highlighting efficiency improvements and best practices.

• Implementation and Automation Methods: Evidence of using CMS platforms efficiently, potentially with examples of workflow automation or integration strategies to streamline content deployment.

• Measurement and Performance Analysis: Examples of how you have established KPIs, tracked website performance (e.g., traffic, engagement, conversion rates), and used data to inform iterative improvements.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating practical application of UX/UI principles, content strategy, and project management within a web context. Candidates should be prepared to articulate their process, the rationale behind their design decisions, and the impact of their work through quantifiable results.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year (USD)

Benefits:

• Daily Perks: Free snacks and drinks provided in the office.

• Comprehensive Health Coverage: Fully paid medical, dental, and vision insurance for employees, with partial coverage available for dependents.

• Retirement Savings: Contributions to 401k funds to support long-term financial planning.

• Performance-Based Growth: Bi-annual performance reviews and annual pay increases, offering a clear path for salary progression.

• Wellness Initiatives: Health and wellness benefits, including a complimentary gym membership.

• Team Cohesion: Quarterly team-building events to foster collaboration and camaraderie.

Working Hours: Standard 40-hour work week, typical of full-time positions in the tech industry.

📝 Enhancement Note: The salary range is competitive for a mid-senior level UX/UI and Content Manager in the Irvine, California area, reflecting the required experience and responsibilities. The benefits package is robust, emphasizing employee well-being and long-term financial security, which is attractive to professionals in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics & Networking Devices. TP-Link Systems Inc. is a global leader in providing reliable networking devices and smart home products, consistently recognized for its Wi-Fi device offerings.

Company Size: TP-Link is a large, global organization with a significant presence in over 170 countries. The US headquarters in Irvine likely houses a substantial team dedicated to various functions, including marketing, operations, and product development.

Founded: TP-Link has a long-standing history in the technology sector, founded with a mission to deliver innovative and dependable networking solutions. This history implies a culture that values stability, long-term vision, and continuous innovation within the tech landscape.

Team Structure:

• The Website UX/UI & Content Manager will likely join a marketing or digital operations team.

• The team structure is noted as currently insufficient for maintaining high UX quality or managing large-scale redesigns, indicating a need for this role to establish or significantly enhance existing processes.

Methodology:

• Data-Driven Decision Making: Emphasis on interpreting web analytics (GA4, funnels, CTR, scroll depth) and user behavior to inform UX and content strategies.

• Agile Project Management: Managing large-scale redesigns and content updates will likely involve agile or iterative approaches to project execution and stakeholder alignment.

• Brand Consistency Enforcement: A systematic approach to maintaining brand guidelines, tone-of-voice, and component usage across multiple digital platforms.

Company Website: https://www.tp-link.com/us/

📝 Enhancement Note: The company’s global reach and commitment to connectivity suggest a dynamic environment focused on technological advancement. The "embracing professionalism, innovation, excellence, and simplicity" slogan points to a culture that values efficiency and high standards in product and user experience. The need for this role highlights a strategic push to elevate their digital brand presence.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring substantial experience in web UX/UI and content management. It's not an entry-level position but offers significant responsibility and autonomy.

Reporting Structure: The role likely reports to a Director or VP of Marketing, Digital Experience, or a similar senior leadership position. The manager will be responsible for guiding the strategic direction of the company's primary web assets.

Operations Impact: The Website UX/UI & Content Manager directly impacts revenue by improving user engagement, conversion rates, and brand credibility on core digital platforms. Effective website management is crucial for customer acquisition, retention, and overall brand perception in the competitive consumer electronics market.

Growth Opportunities:

• Leadership Development: Opportunity to lead significant, high-visibility website projects and potentially build or manage a small team in the future as the department grows.

• Strategic Influence: A chance to shape the digital strategy and user experience for major consumer brands (TP-Link, Tapo, Kasa), influencing product perception and customer journey.

• Skill Specialization: Deepen expertise in advanced UX/UI methodologies, CMS architecture, and digital analytics through hands-on experience with large-scale projects and cross-functional collaboration.

• Industry Exposure: Gain experience within the consumer electronics tech sector, working with products that require clear, informative, and engaging online content.

📝 Enhancement Note: This role offers a clear path for career advancement within digital marketing and operations, particularly for those aiming for leadership positions in UX, digital strategy, or e-commerce operations. The opportunity to influence multiple established brands within a global company is a significant growth driver.

🌐 Work Environment

Office Type: The role is based in Irvine, California, indicating an on-site work environment. This suggests a traditional office setting designed for collaboration and focused work.

Office Location(s): Irvine, California, United States. This location is a hub for technology and business in Southern California, offering a professional environment.

Workspace Context:

• Collaborative Environment: The office setting will likely facilitate direct interaction with marketing teams, designers, developers, and other stakeholders, promoting a collaborative approach to website development and content strategy.

• Tools and Technology: Access to standard office technology, design software (Figma), CMS platforms, and analytics tools will be essential for performing daily tasks.

• Team Interaction: Regular meetings, brainstorming sessions, and project reviews will be part of the daily workflow, encouraging knowledge sharing and feedback exchange within the operations and marketing teams.

Work Schedule: The role is full-time, with a standard 40-hour work week. While core hours are expected, the nature of digital operations may sometimes require flexibility for critical project deadlines or urgent website updates.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for complex project discussions and team cohesion. Candidates should consider the professional office environment and the opportunities for direct interaction with colleagues and leadership.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience alignment.

• Portfolio Presentation: A dedicated session where you will walk through your portfolio, explaining your design process, problem-solving approach, and the impact of your work on specific projects. Be prepared to discuss key case studies in detail.

• Technical/Skills Assessment: Potential exercises or discussions focused on UX/UI principles, Figma proficiency, content strategy, and analytics interpretation. This may include a design challenge or a review of your approach to a hypothetical scenario.

• Behavioral & Team Fit Interview: Questions to gauge your experience managing stakeholders, working with agencies, handling complex projects, and fitting into the company culture.

• Final Interview: Potentially with senior leadership to discuss overall strategy, vision, and long-term impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your expertise in large-scale website redesigns, multi-brand management, UX/UI quality, and content strategy.

• Tell a Story: For each project, clearly articulate the business problem, your role and responsibilities, your design process and rationale, the challenges faced, the solutions implemented, and most importantly, the measurable results (e.g., increased conversion, reduced bounce rate, improved engagement).

• Highlight Figma & CMS: Explicitly demonstrate your proficiency with Figma for wireframing, prototyping, and design systems. Showcase your experience with relevant CMS platforms (WordPress, Drupal, Contentful).

• Quantify Impact: Whenever possible, use data and metrics to support your claims. If exact figures are confidential, describe the type of metrics and the positive trend observed.

• Address Multi-Brand Complexity: If possible, include examples that demonstrate your ability to manage design and content across multiple distinct brands or product lines.

Challenge Preparation:

• UX/UI Design Challenge: Be ready for a potential task to create wireframes or a high-fidelity mockup for a specific web page or feature, focusing on user flow and problem-solving.

• Content Strategy Scenario: Prepare to discuss how you would approach updating content for a product launch or a website section, considering SEO, brand voice, and user needs.

• Analytics Interpretation: Practice discussing how you would analyze GA4 data to identify website issues or opportunities for improvement.

📝 Enhancement Note: The application process places a significant emphasis on the portfolio and the ability to articulate a strategic approach to UX/UI design and content management. Candidates should prepare thoroughly to demonstrate their problem-solving skills and quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, UX flow creation, prototyping, and collaborative design reviews. Expected to be used daily for design tasks.

• Content Management Systems (CMS): Strong experience required with platforms like WordPress, Drupal, or Contentful for managing and updating website content.

• Project Management Software: Proficiency with tools such as Asana, Trello, Jira, or similar for managing project timelines, tasks, and team collaboration.

Analytics & Reporting:

• Google Analytics 4 (GA4): Core tool for monitoring website traffic, user behavior, conversion funnels, and identifying performance trends.

• Web Analytics & User Behavior Tools: Familiarity with tools like Hotjar, Crazy Egg, or similar for heatmaps, scroll depth analysis, and session recordings to understand user interaction.

• Data Visualization Tools: While not explicitly mentioned, experience with dashboard creation tools (e.g., Tableau, Looker Studio) to present insights effectively would be beneficial.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): Understanding how website user journeys integrate with CRM data for lead generation and customer segmentation.

• Marketing Automation Platforms: Familiarity with platforms that may integrate with the website for campaign management and lead nurturing.

• Integration Tools: Awareness of how websites connect with other business systems to ensure data flow and seamless user experiences.

📝 Enhancement Note: Proficiency in Figma and major CMS platforms is non-negotiable. A strong understanding of GA4 is also critical for data-driven decision-making. Experience with a broader suite of digital marketing and analytics tools will enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Professionalism & Excellence: A commitment to high standards in design, content quality, and project execution, ensuring reliable and polished digital assets.

• Innovation: A drive to explore new design trends, user interaction patterns, and content strategies to keep the company's websites competitive and engaging.

• Simplicity: A focus on creating intuitive, user-friendly interfaces and clear, concise content that makes it easy for customers to find information and products.

• Collaboration: A willingness to work effectively with internal teams and external agencies, valuing diverse perspectives to achieve shared goals.

Collaboration Style:

• Cross-Functional Partnership: Close collaboration with marketing, product, and development teams to ensure website strategies align with business objectives and technical feasibility.

• Agency Management: A structured approach to working with external agencies, providing clear briefs, constructive feedback, and managing deliverables effectively.

• Knowledge Sharing: An environment that encourages sharing best practices, design insights, and performance data to foster continuous learning and improvement across the team.

📝 Enhancement Note: The company's stated values suggest a culture that prioritizes quality, efficiency, and user-centricity. The emphasis on collaboration, especially with external agencies, indicates a need for strong interpersonal and communication skills in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multi-Brand Ecosystems: Effectively maintaining distinct brand identities, user experiences, and content strategies across TP-Link, Tapo, and Kasa websites simultaneously.

• Elevating UX Quality: Addressing current limitations in UX quality and leading large-scale redesigns requires strong strategic vision, meticulous planning, and effective stakeholder management.

• Agency Oversight: Ensuring external agencies consistently deliver high-quality work that meets brand standards, usability principles, and business objectives can be demanding.

• Data Interpretation & Action: Translating complex web analytics and user behavior data into actionable insights and strategic improvements requires analytical rigor and clear communication.

Learning & Development Opportunities:

• Strategic Design Leadership: Develop skills in leading major digital initiatives, influencing product roadmaps, and shaping the overall brand experience for global products.

• Advanced UX/UI Specialization: Deepen expertise in modern UX/UI design patterns, accessibility standards, and user research methodologies through hands-on project work.

• Content Governance & Strategy: Gain experience in establishing and managing content governance frameworks, defining best practices for content creation, and optimizing content for SEO and user engagement.

• Tech Industry Exposure: Further understand the nuances of the consumer electronics market and how digital experiences contribute to product success and brand loyalty.

📝 Enhancement Note: The challenges presented are typical of roles managing significant digital assets within growing organizations. They offer substantial opportunities for professional growth and skill development, particularly in strategic planning and execution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a large-scale website redesign project. What was your process, what were the key challenges, and what were the measurable outcomes?" (Focus on your role in IA, UX strategy, agency management, and results.)

• "How do you ensure brand consistency and a cohesive user experience across multiple, distinct websites or product lines?" (Prepare to discuss your approach to style guides, component libraries, and content governance.)

Company & Culture Questions:

• "What do you know about TP-Link, Tapo, and Kasa, and how would you approach creating a unified yet distinct digital experience for each brand?" (Showcase research into the brands and your strategic thinking.)

• "How do you typically collaborate with external design or development agencies? What are your best practices for managing these relationships?" (Highlight your experience in briefing, feedback, and quality assurance.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, use a clear problem-solution-result format. Start with the business objective, explain your strategic approach, detail your design and content decisions, and conclude with the quantifiable impact.

• Show, Don't Just Tell: Use visuals effectively. Show wireframes, prototypes, high-fidelity mockups, and live website examples. Point out specific design elements and explain their purpose.

• Highlight Figma & Analytics: Explicitly demonstrate your proficiency with Figma and how you integrated GA4 or other analytics to inform your design or measure success.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical constraints, trade-offs made, and how you handled feedback or disagreements.

📝 Enhancement Note: Preparation should focus on demonstrating a strategic, data-driven approach to UX/UI and content management, with a strong emphasis on project leadership, agency collaboration, and measurable results. The portfolio is the cornerstone of the application.

📌 Application Steps

To apply for this Website UX/UI & Content Manager position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience with large-scale website redesigns, multi-brand management, UX/UI quality, and content strategy. Ensure it showcases your Figma proficiency and ability to leverage analytics.

• Resume Optimization: Craft your resume to emphasize achievements in web UX/UI design, digital content management, project management, and agency collaboration. Quantify your accomplishments whenever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your process, strategic thinking, and quantifiable results. Prepare answers to common UX/UI and content strategy questions.

• Company Research: Thoroughly research TP-Link, Tapo, and Kasa. Understand their product offerings, target audiences, and competitive landscape. Familiarize yourself with their current websites to identify potential areas for improvement from a UX/UI and content perspective.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.