UX Designer / Art Director , Amazon Ads Brand Innovation Lab

📍 Job Overview

Job Title: UX Designer / Art Director, Amazon Ads Brand Innovation Lab Company: Amazon Location: Mexico City, Mexico Job Type: Full-Time Category: Creative & Media / Marketing / Art & Design Date Posted: 2026-02-05 Experience Level: 5-10 Years Remote Status: Hybrid

🚀 Role Summary

• Lead the ideation and execution of innovative advertising campaigns and bespoke brand experiences across the full Amazon advertising canvas, including digital, video, OOH, and experiential channels.
• Drive creative strategy by synthesizing data and insights to develop impactful, customer-focused solutions that meet advertiser objectives and deliver measurable business results.
• Collaborate closely with cross-functional teams, including sales, agency development, software developers, project managers, and external agency partners to bring bold, breakthrough ideas to life.
• Act as a hands-on designer and art director, crafting key visuals, building digital content, and overseeing production while providing creative guidance and fostering strong client relationships.

📝 Enhancement Note: This role sits within Amazon Ads' Brand Innovation Lab (BIL), an internal creative group focused on developing unique, full-funnel campaigns for global advertisers. The hybrid nature suggests a need for strong self-management and proactive communication, essential for operations and GTM roles. The emphasis on both strategic leadership and hands-on execution indicates a need for a candidate who can operate at both conceptual and tactical levels, a common requirement in dynamic GTM and creative operations environments.

📈 Primary Responsibilities

• Ideate and develop innovative ad campaign concepts and experiential activations for global brands, leveraging the diverse Amazon Canvas (Prime Video, Twitch, Amazon Music, Alexa, etc.).
• Art direct and design campaign elements, including key visuals, digital content, and promotional materials, ensuring pixel-perfect execution and brand consistency.
• Collaborate independently with internal teams (Sales, Agency Development) and external media/creative agencies to define and execute creative strategies for various advertisers and verticals.
• Partner with and/or lead art directors, designers, program managers, developers, and content producers to create customer-centric solutions that align with advertiser objectives and drive performance.
• Provide comprehensive understanding and application of all ad formats, including digital, print, out-of-home, video, and audio, to inform creative strategy and execution.
• Synthesize strategic research, market insights, and performance data to inform campaign development, ensuring ideas are data-driven and have clear business impact.
• Lead the creation of compelling presentations and effectively present creative ideas and concepts to clients, agencies, and internal senior leadership.
• Make strategic creative trade-off decisions, balancing the needs of different teams, clients, and the end customer to achieve optimal campaign outcomes.
• Contribute to and champion a positive team culture of collaboration, humility, innovation, inspiration, and accountability, fostering strong internal and agency relationships.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership, project execution, and strategic client management, mirroring the multifaceted nature of GTM operations roles that bridge creative output with business objectives. The emphasis on "independent collaboration" and "making creative trade-off decisions" points to a need for strong operational decision-making skills and the ability to manage complex stakeholder environments.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Advertising, Marketing, or a related field is typically expected for roles of this nature. Experience: Over 7 years of experience in creating user flows, wireframes, mockups, generating assets, and providing specifications for integration into digital products and experiences. Proven track record of success in the advertising, media, or agency landscape, demonstrating the ability to reach and exceed sales revenue goals through new and existing business development.

Required Skills:

• UX Design & Art Direction: Proficient in creating user flows, wireframes, mockups, and polished campaign assets.
• Creative Strategy Development: Ability to define and execute creative strategies aligned with advertiser objectives and market insights.
• Campaign Development & Execution: Experience in building and optimizing multiple, simultaneous marketing campaigns across various formats.
• Client & Stakeholder Management: Proven ability to collaborate effectively with internal teams, clients, and external agencies, fostering strong relationships.
• Presentation & Storytelling: Skilled in crafting and delivering compelling presentations of creative concepts to senior executives and clients.
• Data Synthesis & Application: Capacity to synthesize strategic research and data to inform campaign ideas and demonstrate business impact.
• Cross-functional Collaboration: Experience working with diverse teams including copywriters, developers, project managers, and content producers.
• Advertising Fundamentals: Knowledge of marketing fundamentals and their application in creating dynamic advertising solutions.

Preferred Skills:

• Games Industry Experience: Experience supporting game title development, release, or live operations.
• Motion Design & Illustration Art Direction: Experience art directing motion designers, illustrators, writers, and content creators.
• Experience with the Amazon Canvas: Familiarity with advertising opportunities across Prime Video, Twitch, Amazon Music, Alexa, Wondery, and other Amazon properties.
• Award-Winning Portfolio: Demonstrated success with an award-winning portfolio showcasing disruptive creativity and clear business impact.

📝 Enhancement Note: The "over 7 years" experience requirement, coupled with the need for creating wireframes and mockups, suggests this role is mid-to-senior level. The "preferred" skills, particularly in the gaming industry and directing specialized creative roles, indicate potential specialization within the Brand Innovation Lab. The emphasis on a portfolio with "disruptive creativity and clear business impact" aligns with the GTM focus on measurable results.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Creative Strategy & Execution: Showcase a range of campaigns that illustrate strategic thinking, innovative concept development, and high-quality execution across diverse media (digital, OOH, video).
• Quantify Business Impact: Include case studies detailing how your creative work directly contributed to advertiser objectives, such as increased engagement, brand awareness, lead generation, or revenue growth.
• Showcase UX/UI Proficiency: Provide examples of user flows, wireframes, and mockups that highlight your understanding of customer experience design and seamless integration into digital products.
• Highlight Collaboration & Process: Illustrate your ability to work effectively with cross-functional teams, manage projects, and navigate complex stakeholder relationships.

Process Documentation:

• Workflow Design: Candidates should be prepared to discuss their process for ideation, concept development, creative brief interpretation, and campaign planning.
• Execution & Production Oversight: Be ready to explain your approach to managing creative production, ensuring quality control, and collaborating with production teams and external vendors.
• Performance Analysis & Iteration: Demonstrate how you use data and insights to inform creative decisions, measure campaign effectiveness, and iterate for continuous improvement.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It's not just about aesthetics but about demonstrating a strategic, data-informed, and results-oriented creative process. Candidates should be prepared to walk through specific projects, explaining the problem, their solution, the process they followed, and the quantifiable outcomes. This is directly analogous to how operations professionals present process improvement case studies.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a UX Designer / Art Director with 7+ years of experience in a major metropolitan area like Mexico City, and considering Amazon's compensation practices for creative leadership roles, the estimated annual salary range would be MXN $900,000 - MXN $1,400,000. This range may vary based on the candidate's specific experience, demonstrated impact, and negotiation.

Benefits:

• Comprehensive health, dental, and vision insurance.
• Retirement savings plan (e.g., Fondo de Ahorro, reparto de utilidades).
• Paid time off, including vacation days, sick leave, and public holidays.
• Employee discount on Amazon products and services.
• Opportunities for professional development, training, and attending industry conferences.
• Potential for performance-based bonuses or stock awards.

Working Hours: The role is expected to be full-time, typically around 40 hours per week. While hybrid, specific in-office days will be determined by team needs and management. Flexibility may be offered, but consistent availability during core business hours for collaboration is expected.

📝 Enhancement Note: Salary was estimated based on typical mid-to-senior level creative roles in Mexico City, referencing general market data and the seniority implied by the 7+ years of experience requirement. Amazon's benefits are generally competitive and comprehensive. The "hybrid" work arrangement necessitates understanding office attendance expectations, which is crucial for planning work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Cloud Computing, Digital Advertising, Entertainment, Artificial Intelligence. Amazon operates across a vast spectrum of industries, with Amazon Ads specifically focusing on providing advertising solutions for businesses to reach customers on Amazon's platforms and beyond. Company Size: Extremely Large (Over 10,000 employees globally, with tens of thousands in Mexico). This scale means robust internal processes, extensive resources, and opportunities for significant impact, but also requires navigating larger organizational structures. Founded: 1994. Amazon has a long history of innovation and customer obsession, which permeates its culture.

Team Structure:

• The Brand Innovation Lab (BIL) is an internal, international group within Amazon Ads. This suggests a specialized, high-performing team focused on cutting-edge creative solutions.
• The role reports into creative leadership within BIL and will likely collaborate with dedicated project managers, sales teams, agency development managers, and potentially other specialized creative roles (copywriters, developers).
• Cross-functional collaboration is a key aspect, involving direct interaction with client-facing sales teams, external media and creative agencies, and internal Amazon product/engineering teams.

Methodology:

• Data-Driven Innovation: Leveraging Amazon's vast datasets and customer insights to inform creative strategy and measure campaign performance.
• Customer Obsession: Designing experiences that prioritize the customer's needs and journey across all touchpoints.
• Agile Creative Development: Operating in a fast-paced environment with a focus on iterative design and rapid execution, common in advertising and GTM operations.
• Cross-Functional Alignment: Ensuring all creative efforts are aligned with business objectives, sales strategies, and client goals.

Company Website: https://www.amazon.com / https://amazon.jobs/

📝 Enhancement Note: Amazon's culture is known for its intensity, innovation, and customer-centricity. The Brand Innovation Lab likely embodies these traits with an added layer of creative ambition. Understanding Amazon's Leadership Principles (Customer Obsession, Ownership, Invent and Simplify, Are Right A Lot, Learn and Be Curious, Hire and Develop the Best, Insist on the Highest Standards, Think Big, Bias for Action, Frugality, Earn Trust, Dive Deep, Have Backbone; Disagree and Commit, Deliver Results) is crucial for cultural fit.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Leader, likely functioning at an Art Director or Senior UX Designer level with significant strategic input. It requires a blend of hands-on creative skills and strategic leadership within a specialized innovation unit. The scope involves managing creative output for global brands and influencing client relationships.

Reporting Structure: The role reports into creative leadership within the Brand Innovation Lab. It involves working closely with sales leadership and agency development teams, indicating a dotted-line reporting or strong collaborative relationship with these functions.

Operations Impact: The impact is direct and significant. The Brand Innovation Lab's work directly influences how global brands connect with Amazon's massive customer base, driving brand perception, customer engagement, and ultimately, advertiser revenue. Success in this role translates to tangible business outcomes for both Amazon Ads and its clients.

Growth Opportunities:

• Creative Leadership Advancement: Potential to grow into a Creative Director role within BIL or other Amazon Ads creative teams, leading larger initiatives and teams.
• Specialization: Deepen expertise within specific Amazon Canvas platforms or advertising verticals (e.g., gaming, entertainment).
• Cross-Functional Mobility: Opportunity to move into broader GTM strategy, marketing leadership, or program management roles within Amazon, leveraging creative and strategic experience.
• Industry Recognition: The nature of the work and the Amazon brand provide a platform for building personal brand and industry recognition.

📝 Enhancement Note: This role offers a unique path for creatives to operate within a large tech company, blending agency-style creative work with the data-driven environment of Amazon. The growth potential leans towards advanced creative leadership and strategic roles within the advertising and marketing ecosystem.

🌐 Work Environment

Office Type: Hybrid role, indicating a combination of remote work and in-office presence at an Amazon office in Mexico City. The office environment is likely modern, dynamic, and equipped with the necessary technology for creative work and collaboration.

Office Location(s): Mexico City, Mexico. Specific office details would be provided during the hiring process, but Amazon maintains significant corporate presence in major cities.

Workspace Context:

• Collaborative Hub: The office space will likely feature areas designed for team collaboration, brainstorming sessions, and client presentations, supporting the hybrid work model.
• Creative Tools & Technology: Access to industry-standard creative software, high-performance workstations, and potentially advanced visualization or prototyping tools.
• Team Interaction: Opportunities for spontaneous ideation, mentorship, and building strong working relationships with colleagues within BIL and adjacent teams.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with the flexibility inherent in a hybrid model. However, the demands of campaign deadlines and client needs may require occasional extended hours or weekend work, particularly during critical project phases.

📝 Enhancement Note: The hybrid nature is key. Candidates should expect a structured office presence balanced with remote flexibility. The "fast-paced environment with high levels of ambiguity" mentioned in the job description implies a dynamic workspace where adaptability and proactive communication are essential.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Recruiter call to assess basic qualifications, cultural fit, and interest.
• Portfolio Review & Presentation: Candidates will likely present their portfolio, focusing on specific case studies that demonstrate strategic thinking, creative execution, and business impact. This is a critical stage where the ability to articulate process and results is paramount.
• Hiring Manager/Team Interviews: In-depth discussions covering creative process, problem-solving skills, collaboration style, and understanding of Amazon's culture and brand. Expect behavioral questions based on Amazon's Leadership Principles.
• Creative Challenge/Exercise: A potential hands-on design or concept development task, which may be done in a timed setting or as a take-home assignment. This assesses practical skills and approach to specific creative problems.
• Final Round: Interviews with senior leadership to evaluate strategic alignment and potential for long-term contribution.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase a range of skills and impact. Prioritize work that aligns with Amazon Ads' offerings and the Brand Innovation Lab's mandate.
• Tell a Story: For each project, articulate the client's challenge, your strategic approach, the creative process (including collaboration), your specific role, and the measurable results/impact. Use data and visuals effectively.
• Demonstrate Process: Clearly explain your workflow, from initial brief to final execution. Show how you use research, data, and user insights.
• Highlight Collaboration: If applicable, describe how you partnered with copywriters, developers, strategists, or clients.
• Tailor to Amazon: Research Amazon Ads and the Brand Innovation Lab. Connect your experience and portfolio pieces to their mission and the platforms they utilize.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly analyze the brief, identifying key objectives, target audience, and constraints.
• Think Strategically: Before diving into design, outline your strategic approach and key concepts.
• Focus on Impact: Ensure your proposed solution addresses how it will achieve business objectives and deliver value to the advertiser.
• Be Ready to Justify: Prepare to explain your design decisions and strategic choices, referencing data or industry best practices.

📝 Enhancement Note: The emphasis on portfolio presentation and creative challenges is standard for creative roles. For operations professionals, the parallel is demonstrating process improvement case studies and analytical problem-solving. The key is to clearly articulate the 'why' and 'how' behind your work and its impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Sketch (for UX/UI design, wireframing, mockups, asset creation).
• Prototyping Tools: InVision, Adobe XD, Figma (for interactive prototypes and user flow visualization).
• Presentation Software: Microsoft PowerPoint, Google Slides, Keynote (for client and internal presentations).

Analytics & Reporting:

• While not a primary focus for this role, familiarity with data interpretation from tools like Amazon's own analytics platforms, Google Analytics, or similar would be beneficial for understanding campaign performance.

CRM & Automation:

• CRM: Experience with client relationship management platforms is beneficial for managing client interactions and agency networks.
• Project Management: Proficiency in project management tools such as Asana, Trello, Jira, or Amazon's internal tools for managing campaign timelines and deliverables.

📝 Enhancement Note: While the core tools are design-centric, the mention of "synthesizing strategic research and/or data" hints at the need to be comfortable with data analysis and potentially working with analytics dashboards. Familiarity with project management tools is critical for operations and GTM roles, and equally important here for managing complex campaigns.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A relentless focus on understanding and meeting customer needs, which translates to designing user-centric advertising experiences.
• Invent and Simplify: Encouraging innovative solutions and streamlining complex processes to deliver effective campaigns efficiently.
• Deliver Results: A strong emphasis on achieving measurable outcomes and driving business impact for clients and Amazon Ads.
• Bias for Action: A proactive approach to problem-solving and execution, especially in a fast-paced, ambiguous environment.
• Insist on the Highest Standards: Maintaining exceptional quality in creative output and strategic thinking.

Collaboration Style:

• Cross-Functional Integration: Seamlessly working with sales, marketing, product, and development teams to ensure cohesive campaign strategies and execution.
• Agency Partnership: Building strong, collaborative relationships with external creative and media agencies to leverage their expertise and ensure alignment.
• Open Communication: Fostering an environment where ideas can be shared freely, feedback is constructive, and challenges are addressed transparently.
• Team-Oriented: A commitment to collective success, supporting team members, and contributing positively to the team's culture of innovation and accountability.

📝 Enhancement Note: Amazon's Leadership Principles are deeply ingrained in its culture. Candidates should be prepared to demonstrate how their work ethic and approach align with these principles, particularly Customer Obsession, Bias for Action, and Delivering Results, which are highly relevant to GTM and operations functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a fast-paced, evolving advertising landscape with high levels of ambiguity requires adaptability and strong problem-solving skills.
• Balancing Creative Vision with Business Objectives: Effectively translating strategic business goals into compelling creative work that resonates with customers and delivers ROI.
• Managing Multiple Stakeholders: Coordinating efforts and aligning expectations across internal teams, global brands, and external agencies.
• Staying Ahead of Trends: Continuously innovating and adapting to new technologies, platforms, and consumer behaviors in the digital advertising space.

Learning & Development Opportunities:

• Access to Amazon's Resources: Utilizing internal training programs, workshops, and learning platforms to enhance creative and strategic skills.
• Industry Exposure: Working with a diverse range of global brands and cutting-edge advertising technologies provides unparalleled industry experience.
• Mentorship: Opportunities to learn from experienced creative leaders within Amazon Ads and the broader Amazon organization.
• Skill Diversification: Potential to gain experience in areas such as motion graphics, interactive design, and data visualization through project involvement.

📝 Enhancement Note: The challenges presented are typical for senior roles in innovative teams within large tech companies. The opportunities for learning and development are significant, given Amazon's investment in its employees and its position at the forefront of digital innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a creative strategy for a brand facing significant market disruption. How did you approach it, and what was the outcome?" (Focus on strategic thinking, data synthesis, and results).
• "How do you balance creative innovation with the need to deliver measurable business results for advertisers? Walk us through a project where you achieved both." (Emphasize impact, data-driven decisions, and client objectives).
• "Tell us about a complex project where you had to manage multiple stakeholders with competing priorities. How did you navigate the situation and ensure successful project delivery?" (Highlight collaboration, communication, and problem-solving).

Company & Culture Questions:

• "What excites you about Amazon Ads and the Brand Innovation Lab specifically? How do your values align with Amazon's Leadership Principles?" (Research BIL's work and connect it to your motivations and Amazon's core values).
• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and productivity?" (Focus on communication strategies, time management, and proactive engagement).
• "How do you approach staying current with advertising trends and new technologies?" (Showcase curiosity, continuous learning, and proactive research).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, follow a clear story arc: Problem/Objective -> Strategy/Concept -> Your Role/Process -> Execution -> Results/Impact.
• Quantify Everything: Whenever possible, use numbers and metrics to demonstrate the success of your work.
• Be Ready for Deep Dives: Anticipate questions about your specific contributions, design decisions, and the rationale behind your strategic choices.
• Showcase Versatility: Present a range of work that demonstrates your ability to adapt to different brands, platforms, and campaign objectives.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also strategic thinking, operational effectiveness, and alignment with Amazon's culture. Candidates should prepare specific examples that highlight their ability to drive results through creative solutions.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the Amazon Jobs portal via the provided link.
• Curate Your Portfolio: Select 3-5 of your most impactful projects that best showcase your UX design, art direction, strategic thinking, and ability to drive business results. Ensure each project clearly articulates the challenge, your process, your role, and the measurable outcomes.
• Tailor Your Resume: Highlight experience and skills directly relevant to the job description, using keywords from the posting (e.g., UX Design, Art Direction, Campaign Development, Creative Strategy, Data Synthesis, Client Management). Quantify achievements wherever possible.
• Prepare Your Presentation: Practice presenting your portfolio, focusing on clear storytelling, data-driven insights, and demonstrating how your work aligns with Amazon's customer-centric and results-oriented approach. Be ready to discuss your creative process and collaboration style.
• Research Amazon Ads & BIL: Understand the Brand Innovation Lab's mission, the types of campaigns they produce, and the platforms within the Amazon Canvas. Familiarize yourself with Amazon's Leadership Principles and be prepared to discuss how your experience aligns with them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for operations and GTM professionals. All details should be verified directly with Amazon during the application and interview process.