Senior UX & Content Writer (German-speaking)

📍 Job Overview

Job Title: Senior UX & Content Writer (German-speaking)

Company: Every.

Location: Germany

Job Type: Full-time

Category: Brand & Content Operations

Date Posted: January 14, 2026

Experience Level: 5-8+ years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation and refinement of written communication across the entire customer experience, encompassing product flows, account management, and marketing touchpoints.

• Translate complex product and brand strategies into clear, human-centric language that enhances user understanding and engagement.

• Collaborate cross-functionally with Digital Product, CRM, Acquisition, Brand, and Design teams to ensure a consistent and compelling brand voice.

• Drive content initiatives that support SEO, editorial strategy, and the development of structured content systems within a headless CMS.

📝 Enhancement Note: This role is positioned within the Brand team, reporting to the Director of Brand & Product Marketing, and requires a strong synergy between UX writing principles and broader content marketing strategies. The emphasis on "making feeling and living better effortless" suggests a focus on user-centricity and positive, encouraging language, particularly within the wellness or lifestyle sector. The dual language requirement (German native, strong English) is critical for market penetration and user adoption in German-speaking regions.

📈 Primary Responsibilities

• UX Writing Ownership: Craft precise and empathetic UX copy for account dashboards, subscription management interfaces, onboarding sequences, retention flows, empty states, guidance messages, and system notifications.

• Cross-Functional Collaboration: Partner closely with Product Managers, UX Designers, and Engineering teams to integrate linguistic best practices into product development, ensuring user experience is enhanced through clear and effective language.

• Brand Voice & Messaging: Translate product value propositions and brand directives into clear, convincing, and jargon-free copy, particularly focusing on communicating the "feeling better" promise without making health claims.

• Content Creation Across Surfaces: Develop engaging website and landing page copy optimized for conversion, create impactful CRM content including lifecycle and transactional emails, and produce valuable customer education materials such as guides and articles.

• Editorial & SEO Strategy: Contribute to keyword research, SEO/G/AEO strategy, and content optimization efforts. Write long-form blog content aligned with brand themes and search intent, and refresh/optimize existing content for improved performance.

• Content Systems Development: Assist in building and maintaining structured content systems, including managing content libraries, taxonomies, and workflows within a headless CMS (Sanity).

• Content Management: Upload and maintain content within the headless CMS, ensuring accuracy, consistency, and adherence to content governance standards.

📝 Enhancement Note: The responsibilities highlight a hybrid role requiring deep expertise in UX writing for product interfaces combined with broader content creation skills for marketing and educational purposes. The "content-driven, user-centric brand" ambition implies a strategic focus on language as a core product differentiator. The mention of "Sanity" as a preferred CMS indicates a modern content infrastructure.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Communications, Linguistics, Journalism, Marketing, or a related field is typically beneficial for this type of role.

Experience: 5-8+ years of progressive experience in content writing, content management, or SEO-focused editorial roles.

Required Skills:

• Dual Language Proficiency: Native German speaker with excellent grammar, clarity, and nuance; strong command of English (C2 level) with exceptional writing skills.

• UX Writing Expertise: Proven ability to craft clear, concise, and user-centered copy for digital products, including dashboards, flows, and system messages.

• Content Strategy & Creation: Demonstrated experience in writing for DTC emails, landing pages, SMS, educational content, and long-form articles.

• SEO Competency: Proficient in keyword research, understanding search intent, content clustering, on-page optimization, metadata creation, and basic schema markup.

• Brand Messaging: Ability to translate brand direction and product value into compelling, human-centric language, avoiding jargon and health claims.

• Information Architecture: Strong skills in structuring information logically and designing effective workflows for content creation and management.

• Content Management Systems (CMS): Experience working with CMS platforms; familiarity with headless CMS is highly advantageous.

• Cross-Functional Collaboration: Proven ability to work effectively with Product, Design, Engineering, Marketing, and CRM teams.

• Autonomy & Ownership: Demonstrated capacity to work independently, manage multiple projects simultaneously, and thrive in an ownership-driven environment.

Preferred Skills:

• Headless CMS Experience: Direct experience with headless CMS platforms like Sanity.

• DTC/E-commerce Background: Prior experience in Direct-to-Consumer, wellness/health, subscription services, e-commerce, or consumer technology sectors.

• Performance Monitoring: Ability to monitor content performance, analyze data, and identify opportunities for improvement.

• Content Systems Design: Experience in building structured content systems, including taxonomy and workflow development.

📝 Enhancement Note: The experience requirement of 5-8+ years suggests a mid-to-senior level individual capable of strategic input and independent execution. The emphasis on "fast, but high quality" implies a need for efficient workflow management and a strong understanding of balancing speed with meticulous attention to detail.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Writing Samples: Showcase examples of microcopy, UI text, onboarding flows, error messages, and other in-product language that demonstrates clarity, user-centricity, and tone.

• Content Marketing Examples: Include samples of landing page copy, email campaigns (lifecycle, promotional), website content, and long-form articles that highlight conversion-orientation and brand alignment.

• Brand Voice Consistency: Provide examples that illustrate how you've maintained a consistent brand voice and tone across different channels and customer touchpoints.

• SEO-Driven Content: Present content that demonstrates an understanding of keyword research, search intent, and on-page optimization techniques.

• Dual Language Examples: If possible, showcase work in both German and English to highlight proficiency in both languages.

Process Documentation:

• Workflow Design: Demonstrate experience in mapping out content creation, review, and publishing workflows, particularly within a cross-functional team setting.

• Content Strategy Frameworks: Show examples of how you've approached content strategy, including audience segmentation, content pillars, and editorial calendars.

• System Implementation: If applicable, provide insights into contributions made to content system design, taxonomy development, or CMS configuration.

• Performance Analysis: Include examples of how you've tracked and reported on content performance, using data to drive optimization decisions.

📝 Enhancement Note: A portfolio is explicitly requested and will be crucial for demonstrating the breadth of skills required, especially the integration of UX writing with broader content and SEO responsibilities. Candidates should be prepared to discuss their process, decision-making, and the impact of their work.

💵 Compensation & Benefits

Salary Range: Given the Senior UX & Content Writer title, 5-8+ years of experience, fully remote status within Germany, and the company's focus on a direct-to-consumer digital product, a competitive salary range in Germany would likely fall between €60,000 and €85,000 annually. This estimation is based on industry benchmarks for similar roles in the German market, considering the strong demand for bilingual content professionals with UX expertise.

Benefits:

• Competitive Salary: Commensurate with experience and market rates.

• Remote Work: Fully remote position, offering flexibility and work-life balance.

• Health & Wellness Focus: As a company focused on "feeling better," expect benefits that support employee well-being, potentially including wellness stipends, health insurance contributions, or mental health resources.

• Professional Development: Opportunities for learning and growth, including access to training, conferences, and resources to enhance UX writing, content strategy, and SEO skills.

• Growth Opportunities: Potential for career advancement within a growing company, moving into leadership roles or specializing further in UX writing or content strategy.

• Stock Options/Equity: Common in tech startups, potentially offering long-term financial rewards.

• Generous PTO: Standard paid time off, likely including public holidays.

Working Hours: Approximately 40 hours per week, with flexibility expected to accommodate cross-functional collaboration and project deadlines. The remote nature of the role allows for greater autonomy in managing daily schedules, provided core availability for team meetings and critical tasks.

📝 Enhancement Note: Salary estimates are based on typical compensation structures for Senior UX & Content Writers in Germany, factoring in the specified experience level and the fully remote work arrangement. Benefits are inferred based on the company's stated mission and typical offerings in the tech/DTC sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the Direct-to-Consumer (DTC) and potentially Wellness/Health Tech or E-commerce sector, focusing on helping consumers build healthier habits effortlessly.

Company Size: While not explicitly stated, the presence of a "Brand team" and collaboration with "Digital Product, CRM, and Acquisition" suggests a growing startup or scale-up environment, likely in the range of 50-250 employees. This size indicates a dynamic, fast-paced culture with opportunities for significant impact.

Founded: Founded in 2020, Every. is a relatively young company, implying a modern, agile, and innovative organizational structure.

Team Structure:

• Brand Team: This role sits within the Brand team, reporting to the Director of Brand & Product Marketing. This team likely encompasses brand strategy, content, and potentially creative functions.

• Cross-Functional Collaboration: The role requires close partnership with Digital Product (designers, product managers), CRM (marketing automation specialists), and Acquisition (performance marketers). This indicates a highly collaborative structure where different departments work in concert to achieve business objectives.

• Reporting: Direct reporting line to the Director of Brand & Product Marketing, suggesting mentorship and guidance from a senior leader in brand and marketing strategy.

Methodology:

• User-Centricity: The company's mission ("making feeling and living better effortless") and the role's focus on UX writing strongly indicate a user-centric approach to product development and communication.

• Data-Driven Decisions: While not explicitly stated for this role, the collaboration with Acquisition and CRM teams implies that data analysis and performance metrics play a significant role in decision-making for content and product improvements.

• Agile & Iterative: Given the company's age and industry, an agile and iterative methodology for product development and content creation is highly probable.

• Content as a Differentiator: The role's scope suggests a strategic view of content and language as key drivers of brand perception, user engagement, and business growth.

Company Website: http://every-foods.com

📝 Enhancement Note: The company's focus on "effortless" and "feeling better" suggests a brand ethos centered around simplicity, positivity, and user well-being. This will likely translate into the company culture and the tone of its communications.

📈 Career & Growth Analysis

Operations Career Level: This Senior UX & Content Writer role represents a mid-to-senior level position within the Brand and Marketing operations. It's a specialized individual contributor role focused on driving user experience and brand communication through language. The "Senior" title implies a level of autonomy, strategic input, and the ability to mentor or guide junior team members or processes.

Reporting Structure: The role reports directly to the Director of Brand & Product Marketing. This provides a clear line of communication and mentorship, allowing for strategic alignment and professional development feedback. Collaboration will extend to Product, Design, CRM, and Acquisition teams, fostering cross-functional understanding and influence.

Operations Impact: The impact of this role is significant and multi-faceted:

• User Experience Enhancement: Directly influences how users interact with and perceive the product by crafting clear, intuitive, and engaging UX copy.

• Brand Perception: Shapes the brand's voice, tone, and messaging across all touchpoints, building trust and emotional connection with the target audience.

• Customer Acquisition & Retention: Contributes to conversion rates through compelling landing page and email copy, and improves retention by providing clear guidance and support through product flows and educational content.

• SEO Performance: Drives organic traffic and visibility through well-researched and optimized content, supporting the company's digital marketing objectives.

• Content System Efficiency: Contributes to scalable and maintainable content operations through structured content development and CMS utilization.

Growth Opportunities:

• Specialization: Deepen expertise in UX writing for specific product areas or in advanced SEO content strategies.

• Leadership: Transition into a Lead UX Writer or Content Lead role, managing a team or a larger content function as the company scales.

• Product Marketing Integration: Move into a more integrated Product Marketing role, leveraging content expertise to drive go-to-market strategies.

• Content Strategy Leadership: Evolve into a Content Strategist or Head of Content role, overseeing the entire content lifecycle and roadmap.

• Cross-functional Expertise: Develop broader skills in product management or CRM strategy through close collaboration.

📝 Enhancement Note: The role offers significant growth potential within a rapidly expanding startup. The combination of UX writing and content strategy provides a strong foundation for various career paths within marketing, product, and operations.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office requirement. The team operates in a distributed manner, leveraging digital collaboration tools.

Office Location(s): While the role is remote, the company is based in Germany, and the ideal candidate is expected to be located within Germany to ensure legal compliance, tax efficiency, and potential alignment with local market nuances and team collaboration within European time zones.

Workspace Context:

• Digital Collaboration: The work environment is heavily reliant on digital tools for communication, project management, and content collaboration. This includes platforms like Slack, Zoom, Asana/Jira, Google Workspace, and potentially Figma for design handoffs.

• Independent Work & Autonomy: The remote setup fosters an environment where individuals are expected to manage their time effectively, work independently, and take ownership of their tasks and projects.

• Cross-functional Fluidity: Expect to interact with team members from various departments regularly, fostering a dynamic and interconnected work environment despite the physical distance.

• Tools & Technology: Access to a robust technology stack is implied, including a headless CMS, project management tools, and collaboration software essential for remote operations.

Work Schedule: The standard working hours are approximately 40 per week. While remote, maintaining consistent availability during core German business hours (e.g., 9 AM - 5 PM CET) is crucial for effective collaboration with internal teams and stakeholders. Flexibility in structuring the workday around these core hours is likely a key benefit.

📝 Enhancement Note: The fully remote nature demands strong self-discipline, excellent communication skills, and proficiency with remote collaboration tools. Candidates should be comfortable working asynchronously and proactively engaging with team members.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by the hiring team to assess qualifications and fit.

• Hiring Manager Interview: A conversation with the Director of Brand & Product Marketing to discuss your experience, approach to UX writing and content strategy, and cultural fit.

• Skills Assessment/Case Study: You may be asked to complete a short writing exercise or a more in-depth case study related to UX writing, content creation, or SEO strategy. This will assess your practical skills and problem-solving abilities.

• Cross-functional Interviews: Interviews with key stakeholders from Product, Design, or CRM teams to evaluate your collaboration style and ability to integrate language into product development and marketing efforts.

• Final Interview: Potentially a final round with a senior leader to discuss overall alignment and vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your UX writing, content creation, and SEO skills. Prioritize work that aligns with DTC, wellness, or subscription models if available.

• Highlight Dual Language Skills: If you have comparable work in both German and English, present it to demonstrate proficiency.

• Showcase Impact: For each project, clearly articulate the problem, your role, the solution (your writing), and the measurable impact or results (e.g., improved conversion rates, increased engagement, better user feedback). Use metrics where possible.

• Explain Your Process: Be ready to walk through your thought process for each piece: how you approached the brief, your research methods, how you collaborated with designers or product managers, and why you made specific linguistic choices.

• Demonstrate Brand Voice Adaptability: Show examples where you've successfully adapted tone and style to different brand guidelines or user needs.

• Structure for Clarity: Organize your portfolio logically, perhaps by type of work (UX, marketing, SEO) or by project. Ensure it's easy to navigate and visually appealing.

Challenge Preparation:

• Understand the Brand: Thoroughly research Every.'s mission, values, target audience, and existing content. Understand their unique selling proposition and brand voice.

• UX Principles: Refresh your understanding of core UX principles and how language contributes to a positive user experience (clarity, conciseness, discoverability, feedback, error prevention).

• Content Marketing & SEO: Brush up on current best practices for DTC content, email marketing, landing page optimization, and SEO (keyword research, search intent, on-page optimization).

• Problem-Solving Scenarios: Prepare to discuss how you would approach common challenges, such as simplifying complex product features, improving user onboarding, or creating educational content that resonates.

• Collaboration Examples: Think of specific instances where you've successfully collaborated with designers, product managers, or engineers to implement content solutions.

📝 Enhancement Note: The interview process is designed to assess not only writing skills but also strategic thinking, collaboration abilities, and cultural alignment. A strong portfolio is paramount for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Headless CMS: Sanity (preferred, but experience with others like Contentful, Strapi, or similar is valuable). Familiarity with its structure, content modeling, and publishing workflows is key.

• Collaboration Platforms: Slack, Microsoft Teams, or similar for real-time communication and team coordination.

• Project Management Tools: Asana, Jira, Trello, or similar for task tracking, workflow management, and project visibility.

• Design Tools: Figma, Sketch, or Adobe XD for reviewing UI designs and understanding content placement within the user interface.

• Document Collaboration: Google Workspace (Docs, Sheets, Slides) or Microsoft Office Suite for document creation, sharing, and collaborative editing.

Analytics & Reporting:

• Web Analytics: Google Analytics (GA4) for understanding website traffic, user behavior, and content performance.

• SEO Tools: SEMrush, Ahrefs, Moz, or similar for keyword research, competitive analysis, and SEO performance tracking.

• CRM Analytics: Data from CRM platforms (e.g., HubSpot, Salesforce, Klaviyo) to understand email campaign performance, customer segmentation, and lifecycle marketing effectiveness.

• Data Visualization Tools: Potentially tools like Tableau, Looker Studio (formerly Data Studio), or built-in dashboarding features within other platforms to present performance data.

CRM & Automation:

• CRM Systems: Experience with CRM platforms is beneficial, especially for understanding customer journeys and personalizing communications.

• Email Marketing/Marketing Automation: Tools like Klaviyo, Mailchimp, HubSpot, or similar for creating, deploying, and analyzing email campaigns.

📝 Enhancement Note: Proficiency with a headless CMS is a significant plus. The role requires comfort using a variety of digital tools to manage content, projects, and performance across different functional areas.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs through clear, empathetic, and effective communication. Every piece of content should aim to make the user's experience better and more effortless.

• Clarity & Simplicity: A preference for direct, jargon-free language that makes complex topics accessible and actionable for a broad audience.

• Quality & Craftsmanship: A dedication to producing high-quality, polished written work, regardless of the surface, with meticulous attention to grammar, tone, and brand consistency.

• Collaboration & Transparency: An open and communicative approach to working with cross-functional teams, valuing feedback, and sharing knowledge to achieve shared goals.

• Impact & Data-Driven: A focus on creating content that drives measurable business outcomes, with an openness to using data to inform strategy and optimize performance.

• Proactive & Autonomous: An expectation that team members will take initiative, own their work, and proactively seek solutions and improvements.

Collaboration Style:

• Cross-functional Integration: The team likely operates with a high degree of cross-functional collaboration, with content and UX writing integrated early into product and marketing development cycles.

• Iterative Feedback Loops: Expect a culture where feedback is regularly exchanged and incorporated, particularly between Brand, Product, Design, and CRM teams, to refine messaging and user experience.

• Knowledge Sharing: Opportunities to share best practices, insights, and learnings, potentially through internal presentations, documentation, or informal discussions, fostering a learning environment.

• Agile Mindset: A willingness to adapt to changing priorities and project requirements, working efficiently to deliver high-quality results in a fast-paced environment.

📝 Enhancement Note: The company's culture is likely to be dynamic, user-focused, and collaborative, with a strong emphasis on quality and measurable impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX & Brand Voice: Effectively integrating the brand's unique voice and storytelling capabilities into the often concise and functional requirements of UX copy, especially within product flows.

• Navigating Complexity: Translating potentially complex product features or health-related concepts into simple, accessible language without making unsubstantiated claims.

• Dual Language Demands: Maintaining high-quality, nuanced writing in both German and English concurrently across various content types and platforms.

• Remote Collaboration: Ensuring seamless communication and alignment with distributed teams across different time zones and disciplines.

• Content System Evolution: Contributing to the development and ongoing management of structured content systems, which can be a complex undertaking.

Learning & Development Opportunities:

• Advanced UX Writing: Opportunities to deepen expertise in specific UX writing disciplines, such as conversational design, accessibility, or complex user flows.

• Content Strategy Specialization: Develop advanced skills in content strategy, information architecture, and content operations, potentially leading to a strategic role.

• SEO & Performance Marketing: Gain deeper insights into SEO strategy, content analytics, and how content directly impacts acquisition and conversion metrics.

• Product Development Lifecycle: Develop a comprehensive understanding of the product development process from conception to launch and iteration.

• Leadership & Mentorship: As a senior member, opportunities to mentor junior writers or contribute to shaping content best practices and team processes.

📝 Enhancement Note: The challenges presented are typical for senior roles in growing tech companies, offering significant opportunities for professional growth and skill development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach writing the onboarding flow for a new user to our service, balancing our brand's promise of 'effortless well-being' with clear instructions for subscription management?" (Assesses UX writing, brand voice integration, and user journey thinking.)

• "Describe a time you had to collaborate with a product designer or engineer to implement a significant UX copy change. What was the challenge, and how did you ensure your language solution was effective and adopted?" (Evaluates collaboration, problem-solving, and influence.)

Company & Culture Questions:

• "Based on your research, how do you see Every.'s brand voice translating into effective UX copy? Provide an example." (Assesses understanding of brand and application to UX.)

• "This role requires working closely with Product, CRM, and Acquisition teams. How do you typically approach building relationships and ensuring alignment with cross-functional partners?" (Explores collaboration style and communication effectiveness.)

Portfolio Presentation Strategy:

• Start with Impact: Begin each portfolio project by stating the objective and the key results achieved. Use numbers and data whenever possible.

• Walk Through Your Process: For UX writing samples, explain how you considered the user's context, the UI, and the desired outcome. For marketing content, detail your audience research, message framing, and CTA strategy.

• Highlight Dual Language Integration: If applicable, clearly differentiate between German and English work and explain any nuances in your approach for each language.

• Showcase Collaboration: Mention how you worked with designers, developers, or marketers on specific projects, highlighting your role in their success.

• Connect to Every.'s Mission: Whenever possible, draw parallels between your past work and Every.'s mission of making well-being effortless.

📝 Enhancement Note: Be prepared to discuss your process, demonstrate your strategic thinking, and articulate the business impact of your writing. Understanding the company's mission and how language supports it will be key.

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📌 Application Steps

To apply for this Senior UX & Content Writer position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Prepare a tailored portfolio that showcases your strongest UX writing, content creation, and SEO examples. Prioritize work that demonstrates dual-language proficiency and aligns with DTC or wellness industries.

• Resume Optimization: Ensure your resume clearly highlights your 5-8+ years of experience, dual-language skills, and specific achievements in UX writing, content strategy, and SEO. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your thought process, collaboration style, and the impact of your work. Prepare specific examples for common interview questions related to UX writing, brand voice, and cross-functional collaboration.

• Company Research: Thoroughly research Every.'s mission, products, target audience, and existing content. Understand their brand voice and how your skills can contribute to their goal of making well-being effortless.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.