Workplace Specialist - Content Designer with French

Inetum
Full-timeβ€’Bucharest, Romania

πŸ“ Job Overview

Job Title: Workplace Specialist - Content Designer with French

Company: Inetum

Location: Bucharest, Romania

Job Type: Full-time

Category: Operations (Content & Knowledge Management)

Date Posted: May 19, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

πŸš€ Role Summary

  • Spearhead the end-to-end management of the Digital Workplace (MDW) catalogue in both English and French, ensuring comprehensive content creation, structuring, maintenance, and continuous updates.

  • Drive the visibility and adoption of MDW offerings through strategic content promotion, keyword optimization, and targeted communication campaigns, enhancing user engagement and self-service capabilities.

  • Support the integration of AI smart assistants by structuring and cleansing knowledge sources, defining prompt strategies, and optimizing prompts for accurate and efficient information retrieval.

  • Ensure a consistent and clear Digital Workplace offer across all channels, facilitating smooth onboarding for new employees and minimizing support ticket volume through effective self-service resources.

  • Monitor, analyze, and report on catalogue performance, leveraging data-driven insights to implement continuous improvement actions and evolve user-centric content structures.

πŸ“ Enhancement Note: This role is positioned as a "Workplace Specialist" with a core focus on "Content Design," indicating a blend of operational responsibilities within the Digital Workplace domain and specialized content creation/management. The emphasis on the MDW catalogue, AI integration, and cross-channel consistency suggests a strong Revenue Operations or GTM-adjacent function focused on internal enablement and user adoption, rather than direct external revenue generation. The need for both English and French fluency, along with experience in a multicultural and international environment, points to a global or multi-regional scope for the Digital Workplace services.

πŸ“ˆ Primary Responsibilities

  • Own and execute the complete lifecycle of the MDW catalogue in English and French, from initial content creation and structuring to ongoing maintenance and the execution of annual update campaigns.

  • Conduct regular content reviews and validations with Project Managers (PMs), Product Owners (POs), and technical/business stakeholders to ensure accuracy, relevance, and adherence to Inetum's standards and terminology.

  • Implement strategies to increase the visibility and adoption of the MDW offer, including optimizing navigation and search functionalities through effective keyword usage and tagging.

  • Develop and execute targeted communication and awareness campaigns to promote key services within the MDW catalogue and drive user adoption.

  • Collaborate with AI integration teams to structure and cleanse knowledge sources, define prompt strategies, and continuously refine prompts for AI smart assistants, leveraging the MDW knowledge base.

  • Ensure consistent content presentation and clarity across all Inetum platforms, facilitating seamless user experience and reducing change resistance, particularly for new joiners from different organizational tenants.

  • Adapt and maintain catalogue content to support business continuity requirements, ensuring critical information is always accessible and up-to-date.

  • Monitor, analyze, and report on catalogue performance metrics, including usage statistics and content effectiveness, to identify areas for improvement and drive data-informed optimization actions.

  • Propose and implement user-centric content structures for catalogue pages, adapting them dynamically to evolving user needs and feedback.

  • Support broader Digital Workplace team activities, such as incident communications for Digital Workplace tools, community management, event organization, and overarching adoption initiatives.

πŸ“ Enhancement Note: The responsibilities highlight a strategic content management function crucial for internal GTM enablement and user adoption of Digital Workplace tools. The emphasis on "owning the catalogue end to end" and "driving visibility and adoption" directly links this role to operational efficiency and user experience, key components of successful GTM strategies. The AI integration aspect is particularly forward-looking, suggesting a need for proactive engagement with emerging technologies to enhance operational effectiveness.

πŸŽ“ Skills & Qualifications

Education:

Experience:

  • 2-5 years of experience in content management, knowledge management, or a related role, with a proven track record of managing digital content lifecycles.

Required Skills:

  • Content Design & Management: Proven ability to create, structure, maintain, and update digital content, ensuring accuracy, relevance, and user-centricity.

  • Bilingual Proficiency: Exceptional command of both French and English, both written and spoken, for effective content creation and stakeholder communication.

  • User-Centric Approach: Demonstrated ability to design content and user experiences with a deep understanding of user needs and behaviors, particularly within diverse cultural contexts.

  • Communication & Writing Skills: Excellent written and verbal communication abilities, with a talent for crafting clear, concise, and engaging content.

  • Teamwork & Collaboration: Proven ability to work effectively across multiple teams, departments, and geographical locations, fostering a collaborative spirit.

  • Passion for Technology: Genuine interest in new technologies and their application in enhancing workplace efficiency and user experience.

Preferred Skills:

  • Knowledge Management: Experience in knowledge management principles, systems, and best practices.

  • AI Prompt Engineering: Familiarity with structuring knowledge sources and defining prompt strategies for AI-powered assistants.

  • Project Management: Skills in planning, executing, and monitoring projects, particularly those involving content development or system integration.

  • Analytical & Synthesis Skills: Ability to analyze data, identify trends, and synthesize information to drive decision-making and continuous improvement.

  • Proactive & Reactive Attitude: A self-starter mentality with the ability to anticipate needs and respond effectively to challenges.

  • Autonomy: Capacity to work independently, manage priorities, and deliver results with minimal supervision.

πŸ“ Enhancement Note: The "Nice to have" section strongly implies that practical experience in knowledge management and project management will be highly valued, suggesting these skills are directly applicable to the core responsibilities of managing the MDW catalogue and supporting AI integration. The emphasis on a "user-centric (in multicultural perimeter)" approach highlights the need for candidates to demonstrate an understanding of global user needs.

πŸ“Š Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Content Strategy & Design Examples: Showcase examples of digital content you have designed, structured, and managed, demonstrating a user-centric approach and clear communication.

  • Bilingual Content Samples: Include samples of content created in both English and French to demonstrate proficiency and adaptability across languages.

  • Process Improvement Case Studies: Present case studies detailing how you identified content gaps or inefficiencies and implemented solutions that improved user adoption, searchability, or overall content effectiveness.

  • Metrics & Performance Reporting: Provide examples of how you have monitored, analyzed, and reported on content performance, including key metrics and the actions taken based on these insights.

  • Knowledge Management Systems Experience: If applicable, include examples of your work with knowledge management platforms, showcasing your ability to organize and structure information effectively.

Process Documentation:

  • Content Lifecycle Management: Document your approach to managing content from ideation and creation through review, publication, and retirement, emphasizing quality assurance and stakeholder alignment.

  • Workflow Optimization: Illustrate how you have designed or optimized workflows for content creation, review, and approval processes to ensure efficiency and timely delivery.

  • User Feedback Integration: Detail processes for gathering, analyzing, and incorporating user feedback to continuously improve content relevance and user experience.

  • AI Integration Support: Outline your methodology for structuring and cleansing knowledge sources to support AI initiatives, including prompt definition and optimization strategies.

πŸ“ Enhancement Note: For a content-focused operations role, a portfolio demonstrating tangible results in content management, user adoption, and process efficiency is crucial. The emphasis on bilingualism and multicultural context means portfolio pieces should ideally reflect this. The AI integration aspect suggests that demonstrating experience with knowledge structuring for automated systems would be a significant advantage.

πŸ’΅ Compensation & Benefits

Salary Range:

Based on the mid-level experience (2-5 years), location in Bucharest, Romania, and the specialized bilingual skill set, a competitive salary range for this role would typically fall between €25,000 - €38,000 per year (gross). This estimate considers the cost of living in Bucharest, industry benchmarks for content and digital workplace specialists, and the demand for French and English fluency.

Benefits:

  • Foreign Language Learning Platform: Full access to a platform for continuous language skill development, supporting your bilingual capabilities.

  • Personalized Tech Learning Platforms: Access to resources for staying updated with new technologies and enhancing digital workplace expertise.

  • Tailored Workshops and Training: Opportunities for professional development through customized workshops and training sessions to sustain your growth.

  • Medical Insurance: Comprehensive medical coverage for your health and well-being.

  • Meal Tickets: Provided to assist with daily meal expenses.

  • Flexible Benefit Platform: A monthly budget to allocate towards a personalized flexible benefits platform, allowing you to choose benefits that best suit your needs.

  • Access to 7 Card Services: Benefits through the 7 Card service, likely offering discounts or access to various services.

  • Wellbeing Activities and Gatherings: Participation in activities and events aimed at promoting employee well-being and fostering a sense of community.

Working Hours:

  • Standard full-time hours are expected, likely around 40 hours per week. The role is on-site, suggesting a typical office-based schedule, though Inetum's culture might offer some flexibility within standard working days.

πŸ“ Enhancement Note: The salary estimate is based on general market data for mid-level roles in Bucharest, Romania, factoring in the specific requirements of bilingualism and specialized skills in content design and digital workplace management. The provided benefits are extensive and indicate a strong focus on employee development, well-being, and flexibility.

🎯 Team & Company Context

🏒 Company Culture

Industry: Digital Services, IT Consulting, and Technology Solutions. Inetum operates within a dynamic and rapidly evolving sector focused on digital transformation for businesses, public sector organizations, and society. This context means the company values innovation, adaptability, and a forward-thinking approach to technology solutions.

Company Size: 26,000+ consultants and specialists globally. This large, international presence indicates a structured organization with established processes, diverse teams, and opportunities for cross-cultural collaboration. For operations professionals, this size suggests a need for strong process adherence, scalability in solutions, and the ability to navigate a large corporate environment.

Founded: Inetum's history and growth, with revenue of 2.2 billion euros in 2025, indicate a stable and expanding company with a significant market footprint. This stability provides a solid foundation for career development within the organization.

Team Structure:

  • Operations Team Aspect 1: The role likely sits within a broader Digital Workplace or IT Services team, which could range from dozens to hundreds of specialists globally, with specific sub-teams focused on content, knowledge management, and AI integration.

  • Operations Team Aspect 2: Reporting is likely to a manager overseeing Digital Workplace Operations or Content Strategy, with potential for matrixed reporting or collaboration with project management offices (PMOs) and product owners.

  • Operations Team Aspect 3: Cross-functional collaboration is a key component, requiring close interaction with IT operations, communication teams, HR (for onboarding), and various business units to ensure content accuracy and adoption.

Methodology:

  • Operations Process 1: Data analysis and insights are critical for reporting on catalogue performance and driving continuous improvement in content strategy and user adoption.

  • Operations Process 2: Workflow planning and optimization strategies are essential for managing the content lifecycle efficiently and ensuring timely updates and communications.

  • Operations Process 3: Automation and efficiency practices are likely encouraged, especially with the focus on AI smart assistants and streamlining self-service options.

Company Website: www.inetum.com

πŸ“ Enhancement Note: Inetum's positioning as a European leader in digital services and its large global workforce suggest an environment that values technological expertise, collaborative problem-solving, and a commitment to delivering impactful digital solutions. The company's purpose, "Let’s make tech right," implies a focus on responsible and effective technology implementation.

πŸ“ˆ Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level "Workplace Specialist" with a strong "Content Designer" focus. It signifies a professional who has moved beyond entry-level tasks and is expected to take ownership of significant operational areas (the MDW catalogue). The role involves strategic thinking in content organization, user engagement, and AI integration, indicating a move towards more specialized GTM enablement or operational strategy functions within the Digital Workplace domain.

Reporting Structure: The role is likely to report to a Digital Workplace Operations Manager, Head of Content Strategy, or a similar leadership position. There will be significant collaboration with Project Managers, Product Owners, and potentially IT architects or AI specialists, forming a matrixed operational environment common in large tech organizations.

Operations Impact: The primary impact of this role is on internal user adoption and efficiency. By ensuring a clear, accessible, and engaging Digital Workplace catalogue and supporting AI assistants, this specialist directly contributes to:

  • Increased productivity of Inetum employees.

  • Reduced support costs through effective self-service.

  • Smoother onboarding and integration of new employees.

  • Enhanced understanding and utilization of Inetum's digital tools and services.

  • Improved employee experience within the digital workplace.

This indirect impact on employee performance and operational efficiency is crucial for a large service-based organization like Inetum.

Growth Opportunities:

  • Operations Skill Advancement: Deepen expertise in content strategy, knowledge management, user experience design, and AI prompt engineering within the Digital Workplace context.

  • Cross-functional Leadership: Develop skills in project management and stakeholder coordination, potentially leading smaller content initiatives or adoption campaigns.

  • Specialization Paths: Grow into roles focusing on specific areas like AI knowledge management, multilingual content strategy, or digital adoption strategy.

  • International Exposure: Leverage the multicultural environment to gain experience in global content and communication strategies, potentially leading to international roles.

  • Mentorship & Training: Benefit from Inetum's structured learning programs, including tailored workshops and access to tech learning platforms, to continuously upskill.

πŸ“ Enhancement Note: The growth opportunities suggest a clear path for individuals who excel in content management and digital workplace operations, moving towards more strategic and potentially leadership-oriented roles within Inetum's global operations. The emphasis on continuous learning and international exposure is a key draw for ambitious operations professionals.

🌐 Work Environment

Office Type: This role is designated as "On-site" in Bucharest, Romania. This implies a traditional office-based work environment within Inetum's facilities. The office is likely modern, equipped with the necessary technology to support a global digital services company.

Office Location(s): While specific office details are not provided, Inetum has a presence in Bucharest. The office environment is expected to be professional, collaborative, and conductive to focused work, particularly for content creation and analysis.

Workspace Context:

  • Collaborative Environment: Expect a dynamic workspace designed to foster interaction among colleagues, with opportunities for team meetings, brainstorming sessions, and cross-departmental collaboration.

  • Operations Tools & Technology: The workspace will be equipped with standard office technology, including computers, network access, and potentially specialized software for content management, communication, and project tracking. Access to Inetum's internal digital platforms and tools will be readily available.

  • Operations Team Interaction: Frequent interaction with the Digital Workplace team, IT support, project managers, and potentially other content specialists or communication professionals, both locally and remotely across different time zones.

Work Schedule:

  • The standard work schedule is full-time, approximately 40 hours per week. As an on-site role, adherence to typical business hours in Bucharest (Europe/Bucharest timezone) is expected. While the job description doesn't explicitly mention flexible hours, large companies like Inetum often have some degree of flexibility within core working periods, especially for tasks requiring deep focus.

πŸ“ Enhancement Note: The on-site requirement suggests a preference for in-person collaboration and team integration, which can be beneficial for roles requiring close coordination and knowledge sharing. The benefits package, including access to 7 Card services, hints at a well-rounded employee experience program within the office.

πŸ“„ Application & Portfolio Review Process

Interview Process:

  • Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, language proficiency (French/English), and cultural fit.

  • Hiring Manager Interview: A more in-depth discussion with the hiring manager focusing on your experience with content management, digital workplace environments, and your understanding of user-centric design principles. Expect questions about managing bilingual content.

  • Skills Assessment/Case Study: This may involve a practical exercise, such as a short content creation task, a review of your portfolio, or a presentation on how you would approach a specific challenge (e.g., improving catalogue visibility or structuring knowledge for an AI assistant).

  • Team/Cross-functional Interview: An opportunity to meet potential colleagues or stakeholders from other departments (e.g., IT, PMO) to assess collaboration skills and team fit.

  • Final Interview: Potentially with a senior leader to discuss your long-term career aspirations and alignment with Inetum's vision.

Portfolio Review Tips:

  • Showcase Bilingualism: Clearly present content samples in both French and English. Highlight specific challenges and solutions related to managing multilingual content.

  • Focus on Impact: For each portfolio piece, articulate the problem you were solving, the actions you took, and the measurable results (e.g., increased adoption, reduced support tickets, improved search rankings). Use metrics where possible.

  • User-Centricity: Demonstrate how your content design decisions were driven by user needs and feedback. Explain your process for understanding and catering to different user segments.

  • Process Documentation: Include a brief overview of your content management processes, workflow optimization efforts, and how you ensure content quality and accuracy.

  • AI Integration Relevance: If you have experience structuring knowledge for AI or chatbots, include examples that showcase your understanding of data organization and prompt strategy.

  • Conciseness and Clarity: Ensure your portfolio is well-organized, easy to navigate, and directly relevant to the job description.

Challenge Preparation:

  • Content Strategy Scenarios: Be prepared to discuss how you would improve the discoverability of the MDW catalogue, create content for new digital workplace tools, or adapt content for different user groups.

  • AI Knowledge Structuring: Think about how you would organize information about Inetum's digital tools to make them easily accessible to an AI assistant. Consider prompt engineering basics.

  • Stakeholder Management: Prepare examples of how you have collaborated with technical teams, business stakeholders, and PMs to gather requirements, validate content, and drive adoption.

  • Problem-Solving: Anticipate questions about how you would handle content inconsistencies, manage conflicting feedback, or address low adoption rates for digital services.

πŸ“ Enhancement Note: The interview process is designed to assess both technical content skills and operational execution capabilities, with a strong emphasis on communication, collaboration, and problem-solving within a global context. A well-curated portfolio is essential for demonstrating practical experience and impact.

πŸ›  Tools & Technology Stack

Primary Tools:

  • Content Management Systems (CMS): Experience with various CMS platforms for creating, managing, and publishing digital content is essential. Specific platforms will depend on Inetum's internal stack but often include enterprise-level solutions.

  • Knowledge Management Systems (KMS): Familiarity with KMS platforms (e.g., Confluence, ServiceNow Knowledge Management, or proprietary systems) for organizing technical documentation, FAQs, and internal knowledge bases.

  • Digital Workplace Platforms: Understanding of integrated digital workplace solutions (e.g., Microsoft 365 suite, Google Workspace) and their content delivery mechanisms.

  • Collaboration Suites: Proficiency with tools like Microsoft Teams, Slack, or similar platforms for team communication, project collaboration, and knowledge sharing.

Analytics & Reporting:

  • Web Analytics Tools: Experience with tools like Google Analytics or Adobe Analytics to monitor website/platform usage and content performance.

  • BI/Dashboarding Tools: Familiarity with tools such as Tableau, Power BI, or internal dashboards for analyzing performance metrics and generating reports.

  • Survey/Feedback Tools: Experience with tools for gathering user feedback (e.g., SurveyMonkey, Typeform, internal feedback mechanisms).

CRM & Automation:

  • CRM Systems: While not a direct CRM role, understanding how user data and adoption metrics might be tracked or integrated with CRM systems (like Salesforce) can be beneficial for understanding impact.

  • Workflow Automation Tools: Awareness of tools that can automate content review or update processes, though direct hands-on experience might be less critical than understanding the concept.

  • AI & Machine Learning Platforms: Exposure to AI smart assistants, chatbots, or platforms involved in knowledge graph management and natural language processing (NLP) for prompt optimization.

πŸ“ Enhancement Note: The role requires a strong understanding of content-centric tools and platforms, with a growing emphasis on AI integration. Proficiency in content management systems and knowledge management platforms is paramount, alongside analytical skills to measure content effectiveness.

πŸ‘₯ Team Culture & Values

Operations Values:

  • User-Centricity: A core value, emphasizing the importance of understanding and addressing user needs in all content and system design decisions, particularly within a multicultural scope.

  • Collaboration: Strong emphasis on teamwork, cross-departmental cooperation, and open communication to achieve shared goals, essential for a global organization.

  • Innovation & Adaptability: A drive to embrace new technologies (like AI) and adapt to evolving digital workplace trends to maintain Inetum's leadership position.

  • Quality & Accuracy: A commitment to high standards in content accuracy, relevance, and presentation, crucial for maintaining trust and enabling efficient operations.

  • Continuous Learning: Encouraging a culture of ongoing professional development, sharing knowledge, and staying abreast of industry best practices.

Collaboration Style:

  • Cross-functional Integration: Expect a highly collaborative style, working closely with IT, project management, marketing, and HR teams. This involves active participation in meetings, sharing insights, and contributing to integrated strategies.

  • Process Review & Feedback: A culture that encourages open feedback on content and processes, with mechanisms for continuous improvement and refinement based on team input and user data.

  • Knowledge Sharing: Practices that promote the sharing of best practices, lessons learned, and expertise across teams and geographies, likely facilitated through internal platforms and regular team syncs.

πŸ“ Enhancement Note: Inetum's stated values and collaborative style suggest an inclusive and forward-thinking work environment where employees are encouraged to contribute actively and grow professionally. The emphasis on user-centricity and continuous learning aligns well with the responsibilities of a content specialist in a dynamic tech landscape.

⚑ Challenges & Growth Opportunities

Challenges:

  • Managing Multilingual Content at Scale: Ensuring consistency, accuracy, and cultural appropriateness across English and French versions of catalogue content for a diverse user base.

  • Driving User Adoption: Overcoming potential resistance to change and encouraging employees to effectively utilize the Digital Workplace tools and resources made available through the catalogue.

  • Integrating AI Effectively: Successfully structuring and optimizing knowledge sources to support AI smart assistants, ensuring they provide accurate and helpful responses.

  • Keeping Pace with Technology: Continuously updating content and strategies to reflect the rapid evolution of digital workplace tools and AI technologies.

  • Cross-Departmental Alignment: Navigating the complexities of working with multiple stakeholders across different departments and geographies to ensure content accuracy and alignment.

Learning & Development Opportunities:

  • Operations Skill Advancement: Opportunities to gain deep expertise in advanced content strategy, knowledge architecture, AI-driven knowledge management, and user experience design.

  • Industry Conferences & Certifications: Potential for Inetum to sponsor participation in relevant industry events or certifications related to content management, digital transformation, or AI.

  • Operations Mentorship & Leadership: Access to mentorship programs and potential pathways to lead content initiatives, manage junior team members, or transition into broader operational strategy roles within the Digital Workplace domain.

πŸ“ Enhancement Note: The challenges presented are typical for a global content operations role in a tech company, offering significant opportunities for professional growth and skill development. Addressing these challenges effectively will be key to success and career progression.

πŸ’‘ Interview Preparation

Strategy Questions:

  • "How would you approach optimizing the MDW catalogue for better searchability and user adoption in a multicultural environment?" (Focus on keyword strategy, tagging, user journey mapping, and bilingual considerations.)

  • "Describe your process for ensuring content accuracy and consistency when working with technical and business stakeholders across different departments and countries." (Highlight validation workflows, communication strategies, and conflict resolution.)

Company & Culture Questions:

  • "What interests you about Inetum's mission to 'make tech right,' and how does that align with your approach to content design?" (Connect your values to the company's purpose, emphasizing responsible and user-focused technology.)

  • "How do you see yourself contributing to a collaborative, international team environment like Inetum's?" (Share examples of successful cross-functional collaboration and your approach to working with diverse teams.)

Portfolio Presentation Strategy:

  • Structure for Impact: Begin with a brief overview of your career and highlight 2-3 key projects that best demonstrate your skills in bilingual content design, user-centricity, and process improvement.

  • Tell a Story: For each project, explain the challenge, your role, the steps you took, the tools you used, and the quantifiable results. Focus on the "why" behind your decisions.

  • Demonstrate Bilingual Proficiency: Clearly articulate your approach to managing content in both French and English, including any specific challenges or successful strategies.

  • Showcase Process Thinking: Briefly explain your content lifecycle management process and any workflow optimizations you implemented.

  • Address AI Relevance: If applicable, use examples to show how you've structured information for digital systems or contributed to knowledge base improvements.

  • Engage Your Audience: Be prepared for questions and encourage interaction. Tailor your presentation to directly address the requirements of the Workplace Specialist role.

πŸ“ Enhancement Note: Preparation should focus on tangible examples of content management, user adoption strategies, and bilingual communication. Demonstrating an understanding of AI integration and a user-centric mindset will be crucial for success in this role.

πŸ“Œ Application Steps

To apply for this operations position:

  • Submit your application through the provided link on SmartRecruiters.

  • Tailor your Resume: Highlight specific experience in content design, knowledge management, bilingual content creation (French/English), and any involvement with digital workplace tools or AI integration. Quantify achievements whenever possible (e.g., "Increased catalogue page views by X%", "Reduced support inquiries by Y%").

  • Prepare Your Portfolio: Curate a selection of your best work that showcases your skills in content strategy, bilingual content management, user-centric design, and process improvement. Ensure it's easily accessible and clearly demonstrates impact.

  • Practice Your Interview Responses: Prepare answers to common interview questions, focusing on behavioral examples that demonstrate your skills in collaboration, problem-solving, and adapting to international environments. Rehearse your portfolio presentation.

  • Research Inetum: Familiarize yourself with Inetum's company culture, values, digital services, and recent news. Understand their purpose ("Let’s make tech right.") and how your role contributes to it.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Requires proficiency in French and English with strong communication and writing skills. A bachelor's degree in communication or marketing and experience in knowledge management are preferred.