Senior Product Designer [L5] (Shopping CX)

📍 Job Overview

Job Title: Senior Product Designer [L5] (Shopping CX)

Company: Coupang Internal

Location: Seoul, South Korea

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-05-19

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end product design process for the Shopping CX journey, from problem definition and hypothesis setting to final launch.

• Drive user experience improvements across key customer touchpoints, including discovery, comparison, decision-making, and purchase.

• Collaborate closely with Product Managers, Engineers, Data Analysts, and Marketing teams to align design strategy with business objectives and customer needs.

• Leverage Design Thinking methodologies, quantitative and qualitative data, and AI-powered tools to inform design decisions and enhance efficiency.

• Champion best practices in UX/UI design, design systems, and interaction patterns to ensure a consistent and scalable user experience.

📝 Enhancement Note: This role is critical for shaping the core customer journey within Coupang's e-commerce platform. The emphasis on "Shopping CX" indicates a focus on optimizing the entire user experience from initial engagement to final transaction, requiring a deep understanding of e-commerce user behavior and conversion drivers. The "L5" designation suggests a senior individual contributor role with significant autonomy and influence.

📈 Primary Responsibilities

• Define and scope major design challenges within the Business UX domain, aligning customer problems with business goals.

• Actively participate in product vision, roadmap, and prioritization discussions with Product Managers, Engineers, Data teams, and Business stakeholders.

• Analyze current state (As-is) issues using qualitative and quantitative data, user behavior, and business metrics to propose future state (To-be) experience directions.

• Design and improve UX/UI for the entire Coupang shopping journey, including discovery, purchase decision-making, information architecture, and conversion experiences.

• Validate hypotheses through rapid prototyping and experimentation, iterating on design directions based on learnings.

• Ensure a consistent and scalable user experience by considering design systems, interaction patterns, and component quality.

• Enhance the productivity and quality of design processes (research, ideation, prototyping, documentation) by leveraging AI tools.

• Lead design reviews and critiques to uphold design quality and foster a collaborative environment for designer growth.

• Clearly articulate design decision rationale within complex stakeholder environments and drive necessary changes persuasively.

• Contribute to the continuous improvement of the team's design quality and working methodologies.

📝 Enhancement Note: The responsibilities highlight a strategic and hands-on approach to product design. The expectation to actively participate in product vision and roadmap discussions, coupled with data-driven decision-making and AI tool utilization, signifies a modern and impactful Product Designer role. The emphasis on "Business UX" implies a strong connection between user experience improvements and tangible business outcomes.

🎓 Skills & Qualifications

Education: [Specific degree requirements are not explicitly stated; however, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a Senior Product Designer role.]

Experience: Minimum of 5 years of practical experience in Product Design, UX/UI Design, or a comparable role.

Required Skills:

• Proven experience in structuring customer problems and developing design strategies linked to business objectives.

• Demonstrated ability to make design decisions based on qualitative and quantitative data, user research, and experimental results.

• Experience in leading the design of complex user journeys, information architecture, interactions, and UIs for products or services.

• Proficiency in collaborative design tools such as Figma, and familiarity with design system and component-based workflows.

• Ability to enhance design efficiency and quality using AI-powered tools for research, ideation, prototyping, and documentation.

• Strong collaboration skills with diverse teams (PM, Engineering, Data, Business), with the ability to logically coordinate and persuade.

• Experience in taking ownership of the entire product design process, from problem definition to post-launch improvements.

Preferred Skills:

• Experience managing multiple projects simultaneously or consecutively in a fast-paced environment.

• Product experience in e-commerce, marketplaces, search, discovery, recommendations, purchase conversion, or information architecture.

• Proven track record of achieving both customer experience improvements and business performance growth.

• Experience in proactively identifying new problems or opportunities and proposing hypotheses and solutions to influence the organization.

• Experience applying insights from A/B tests, funnel analysis, log data, VOC, and UX research into design.

• Keen interest and practical experience applying AI-powered products or AI in design workflows.

• Experience leading large-scale or long-term projects, coordinating complex stakeholder groups.

• Experience providing constructive feedback and mentorship to junior and senior designers.

• Clear communication skills in both Korean and English.

📝 Enhancement Note: The requirements emphasize a blend of strategic thinking, hands-on design execution, data literacy, and strong collaboration skills. The preference for e-commerce experience and a proven ability to drive both customer satisfaction and business results are key indicators of the role's impact. The dual language requirement highlights Coupang's global operational context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a clear demonstration of the end-to-end design process for at least 2-3 significant projects.

• For each project, detail the problem definition, user research methodology, ideation process, design solutions (wireframes, mockups, prototypes), and user testing results.

• Quantify the impact of your design solutions with specific metrics related to user engagement, conversion rates, task completion, or business KPIs.

• Include examples of how you've utilized data (quantitative and qualitative) and AI tools to inform design decisions and iterate on solutions.

Process Documentation:

• Provide evidence of how you document design decisions, user flows, and interaction specifications.

• Illustrate your approach to collaborating with engineering and product teams to ensure accurate implementation of designs.

• Include examples of how you've participated in or led design reviews and critiques, documenting feedback and resolutions.

• Showcase your ability to translate complex requirements and data insights into clear design documentation.

📝 Enhancement Note: A robust portfolio is paramount for this role. It should not only display visual design skills but also the candidate's strategic thinking, problem-solving capabilities, data-informed approach, and ability to collaborate and drive impact. Demonstrating experience with AI tools in the design workflow is a significant plus.

💵 Compensation & Benefits

Salary Range: [While not explicitly stated, a Senior Product Designer (L5) with 5-10 years of experience in Seoul, South Korea, would typically command a competitive salary. Based on industry benchmarks for senior design roles in major tech companies in Seoul, a range of ₩70,000,000 to ₩120,000,000+ KRW annually is a reasonable estimate, depending on specific experience, negotiation, and performance bonuses.]

Benefits:

• Comprehensive health insurance coverage.

• Paid time off and holidays.

• Opportunities for professional development and continuous learning.

• Access to cutting-edge design tools and technology.

• Potential for performance-based bonuses and stock options (typical for senior roles in tech companies).

• Employee discounts on Coupang services.

• Collaborative work environment with opportunities for cross-functional engagement.

Working Hours: The standard working hours are likely around 40 hours per week. While the role is on-site, Coupang may offer some flexibility in scheduling, common in tech environments, but core hours for collaboration are expected.

📝 Enhancement Note: Salary estimates are based on general market data for senior design roles in Seoul. Actual compensation will vary based on the candidate's qualifications, interview performance, and internal company compensation structures. Benefits are inferred from standard offerings at large technology companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Technology, Retail Logistics. Coupang is a leading e-commerce platform in South Korea, often referred to as the "Amazon of South Korea," known for its rapid growth, extensive logistics network, and focus on customer convenience.

Company Size: Coupang is a large, publicly traded company with tens of thousands of employees globally. This scale implies established processes, significant resources, and opportunities for impact within a complex organization.

Founded: Coupang was founded in 2010. Its rapid growth and innovation have made it a dominant player in the e-commerce landscape.

Team Structure:

• The Business UX team is part of a larger design or product organization within Coupang.

• It likely comprises a mix of Senior Product Designers, Product Designers, UX Researchers, and potentially UX Writers.

• Designers collaborate closely with Product Managers, Engineers, Data Analysts, and Marketing/Business stakeholders across various product lines.

Methodology:

• Data-driven decision-making is central, leveraging A/B testing, funnel analysis, user research, and business metrics.

• Design Thinking and Agile methodologies are likely employed for iterative product development.

• Emphasis on rapid experimentation and learning to validate design hypotheses quickly.

• Continuous improvement of design processes and workflows, including the integration of AI tools.

Company Website: https://www.coupang.com/

📝 Enhancement Note: Coupang's culture is known for its fast-paced, results-oriented environment, driven by innovation and customer obsession. The Business UX team's role is crucial in translating this customer-centricity into tangible product experiences that drive business success.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as Senior Product Designer [L5]. This level signifies an experienced individual contributor expected to lead complex projects independently, mentor junior designers, and significantly influence product strategy and team processes. It sits at a critical juncture between individual contribution and potential leadership.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of UX, or a senior Product Lead within the Business UX team. They will collaborate heavily with Product Managers, Engineers, and other cross-functional stakeholders.

Operations Impact: The impact of this role is direct and significant. By optimizing the core shopping experience, the Senior Product Designer will influence customer acquisition, retention, conversion rates, and overall customer satisfaction, all of which directly translate to revenue growth and market share for Coupang. The integration of AI tools further positions this role at the forefront of technological advancement in e-commerce design.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of e-commerce UX (e.g., search optimization, recommendation systems, checkout flows) or become a subject matter expert in AI-driven design.

• Leadership: Transition into a Design Lead or Managerial role, overseeing a team of designers and setting design direction.

• Cross-functional Exposure: Move into Product Management or strategic roles within other business units by leveraging deep product and customer understanding.

• Skill Development: Continuous learning through internal workshops, external conferences, and hands-on experience with new design tools and AI technologies.

📝 Enhancement Note: The "L5" level strongly suggests a role with significant autonomy and responsibility, offering substantial growth potential within Coupang's expanding operations. The emphasis on AI tools also points towards opportunities to shape the future of design practices within the company.

🌐 Work Environment

Office Type: This is an on-site role located in Seoul, South Korea. Coupang's offices are typically modern, well-equipped, and designed to foster collaboration and innovation.

Office Location(s): Seoul, South Korea. The specific office location will be within Seoul, likely in a major business district, offering good accessibility via public transportation.

Workspace Context:

• A dynamic and collaborative workspace designed to encourage interaction among cross-functional teams.

• Access to state-of-the-art design software, hardware, and potentially specialized tools for prototyping and user testing.

• Opportunities for informal and formal collaboration sessions, design critiques, and brainstorming with peers and stakeholders.

• A fast-paced environment where continuous learning and adaptation are encouraged.

Work Schedule: The role is full-time, expected to be around 40 hours per week. While on-site, the company likely supports a productive work-life balance, though project demands may require flexibility.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which is often crucial for complex design challenges and team synergy in fast-paced tech environments.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Candidates must submit their application, ensuring they use their Coupang email address. An internal transfer request form may also be required.

• Resume & Portfolio Review: Initial screening will focus on experience, skills, and the quality of the design portfolio. The portfolio should clearly articulate the candidate's process, decision-making, and impact.

• 1st Interview (Hiring Manager/Team Lead): Focus on design philosophy, problem-solving approach, relevant experience (especially in e-commerce and data-driven design), and initial cultural fit assessment. Expect discussion around portfolio projects.

• 2nd Interview (Cross-functional Stakeholders - PM, Engineering, Data): Assess collaboration skills, ability to articulate design rationale, understanding of business context, and technical feasibility considerations. Case studies or design challenges might be introduced here.

• Final Interview (Senior Leadership): High-level discussion on strategic thinking, leadership potential, alignment with company values, and overall fit for the Senior Designer role.

Portfolio Review Tips:

• Storytelling: Structure your portfolio around compelling narratives for each project. Clearly define the problem, your role, the process undertaken, key decisions, and the measurable impact.

• Process Over Polish: While visual quality is important, focus on demonstrating your thought process, research methodologies, and how you arrived at your solutions. Show iterations and learnings.

• Data & AI Integration: Explicitly highlight instances where you used quantitative/qualitative data and AI tools to inform your design decisions and improve outcomes.

• Business Acumen: Connect your design solutions to business objectives and KPIs. Quantify the value you delivered.

• Conciseness: Present a curated selection of your best work, focusing on projects most relevant to e-commerce and complex CX challenges.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that require you to analyze a problem, propose solutions, and justify your approach within a limited timeframe.

• Practice articulating your design thinking process clearly and concisely.

• Research Coupang's shopping experience and identify potential areas for improvement to inform your responses.

• Prepare questions that demonstrate your strategic thinking, understanding of the e-commerce landscape, and interest in Coupang's specific challenges.

📝 Enhancement Note: The interview process is designed to assess not just design skills but also strategic thinking, data literacy, collaboration capabilities, and cultural alignment. A strong portfolio that showcases impact and process is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and maintaining design systems. Proficiency is a must.

• Prototyping Tools: Beyond Figma, familiarity with tools like Protopie or similar for high-fidelity interactive prototypes may be beneficial.

• AI-Powered Design Tools: Expect to utilize emerging AI tools for tasks such as research summarization, idea generation, asset creation, and workflow automation.

Analytics & Reporting:

• Data Analysis Platforms: Experience working with data visualization tools (e.g., Tableau, Looker, internal BI tools) to interpret user behavior and business metrics.

• A/B Testing Platforms: Understanding of how to design experiments and interpret results from A/B testing.

• User Behavior Analytics: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or internal equivalents for tracking user journeys and conversion funnels.

CRM & Automation:

• While not directly a CRM role, understanding how user data is managed and how design impacts customer journeys tracked in CRMs is beneficial.

• Familiarity with project management tools (e.g., Jira, Confluence) for collaboration with engineering teams.

📝 Enhancement Note: Proficiency in Figma is a baseline requirement. The emphasis on AI tools and data analytics platforms indicates a forward-looking approach to design, where technology and data are integral to the design process.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A deep commitment to understanding and serving customer needs, ensuring a seamless and delightful shopping experience.

• Data-Driven: Decisions are grounded in data and evidence, with a focus on measurable impact and iteration.

• Innovation: Encouraging new ideas, experimentation, and the adoption of new technologies like AI to drive progress.

• Collaboration: Working effectively across diverse teams, valuing diverse perspectives to achieve shared goals.

• Execution Excellence: A focus on delivering high-quality results efficiently and effectively in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development cycles, working hand-in-hand with PMs, engineers, and data scientists.

• Open Critiques: A culture that encourages constructive feedback and design critiques to elevate the quality of work.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and new techniques within the design team and across departments.

• Agile & Iterative: A flexible and adaptable approach to problem-solving, embracing iterative development and continuous improvement.

📝 Enhancement Note: Coupang's culture emphasizes speed, customer focus, and data. The design team's values will likely mirror these, with a strong emphasis on collaboration and delivering tangible business results through user-centric design.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Customer Needs and Business Goals: Navigating the inherent tension between optimizing for user delight and achieving aggressive business targets.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing priorities and market dynamics while maintaining design quality.

• Complexity of E-commerce CX: Designing for a vast product catalog and diverse user behaviors across the entire shopping journey.

• Integrating AI Effectively: Exploring and implementing AI tools in a way that genuinely enhances design processes and user experience, rather than just being a trend.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master complex interaction design, information architecture, and user journey mapping for large-scale platforms.

• Data Science & Analytics: Develop a deeper understanding of data analysis, A/B testing, and how to leverage these insights for design strategy.

• AI in Design: Become a pioneer in applying AI tools to streamline design workflows, enhance creativity, and personalize user experiences.

• Mentorship & Leadership: Gain experience mentoring junior designers and potentially leading design initiatives or small teams.

• Industry Exposure: Access to industry best practices through internal knowledge sharing and potential participation in relevant conferences.

📝 Enhancement Note: The challenges are typical of a senior role in a high-growth tech company, particularly in the competitive e-commerce sector. The growth opportunities are substantial, especially in leveraging AI and contributing to strategic product decisions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting priorities between user needs and business objectives. How did you approach it, and what was the outcome?" (Focus on your decision-making framework and negotiation skills.)

• "Walk me through a complex product or service you designed from conception to launch. What were the key challenges, how did you approach problem definition, and what was the measurable impact?" (Be ready to deep-dive into your portfolio projects.)

• "How do you use data (quantitative and qualitative) to inform your design decisions, especially when dealing with ambiguity or limited research?" (Prepare specific examples of data analysis and its influence on your design.)

Company & Culture Questions:

• "What excites you about Coupang's mission and its role in the e-commerce landscape?" (Research Coupang's values, recent news, and market position.)

• "How do you approach collaboration with Product Managers and Engineers, especially when there are differing opinions on design direction?" (Highlight your communication, persuasion, and teamwork skills.)

Portfolio Presentation Strategy:

• Structure is Key: Prepare a concise presentation (e.g., 3-5 key projects) that tells a clear story for each. Use slides to guide the narrative, not as a script.

• Focus on Impact: Quantify your achievements. Use metrics and business outcomes to demonstrate the value of your design work.

• Explain Your 'Why': Clearly articulate the rationale behind your design decisions, referencing research, data, and strategic goals.

• Showcase Process: Include wireframes, user flows, iterations, and user testing insights to illustrate your design process.

• AI Tool Integration: If applicable, highlight how you've leveraged AI tools to improve efficiency or outcomes in your projects.

• Be Prepared for Q&A: Anticipate questions about your choices, challenges, and alternative solutions.

📝 Enhancement Note: The interview process will likely involve a mix of behavioral, situational, and portfolio-based questions. Demonstrating a strong understanding of e-commerce, data-driven design, AI integration, and collaborative problem-solving will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application: Ensure you use your Coupang email address and complete any required internal transfer forms as instructed.

• Curate Your Portfolio: Select 3-5 of your most impactful projects that best showcase your experience in e-commerce, complex CX design, data-driven decision-making, and AI tool utilization. Tailor the project narratives to highlight problem-solving, strategic thinking, and measurable results.

• Optimize Your Resume: Highlight your 5+ years of experience, specific skills in UX/UI and Product Design, proficiency with tools like Figma, and any experience with AI, data analysis, or e-commerce. Quantify achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio projects, focusing on clear storytelling, design rationale, impact metrics, and your collaborative process. Be ready to discuss how you'd approach challenges specific to Coupang's Shopping CX.

• Research Coupang: Familiarize yourself with Coupang's products, business model, recent news, and company culture. Understand their competitive landscape and customer base to better align your responses and questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.