Senior Graphic Designer, Expanded Core

📍 Job Overview

Job Title: Senior Graphic Designer, Expanded Core

Company: Fetch

Location: United States (Remote)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-01-09

Experience Level: Mid-Senior Level (3+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This Senior Graphic Designer role is crucial for driving the visual strategy and execution of Fetch's B2C creative initiatives, focusing on digital-first campaigns, CRM, and in-app placements.

• The position requires a blend of creative concepting, rapid iteration, and performance-minded design to enhance consumer-facing storytelling and brand loyalty.

• As part of the "Expanded Core" team, the designer will collaborate closely with marketing strategists and business teams to bring campaign ideas to life and elevate the quality of creative output.

• The role emphasizes adaptability, curiosity, and the willingness to explore new tools, including AI, to achieve smarter and faster work in a dynamic startup environment.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities and context clearly place this role within a marketing or creative operations function, focusing on the execution and optimization of creative assets for business objectives. The "Expanded Core" team designation suggests a specialized unit focused on driving key business initiatives through creative excellence.

📈 Primary Responsibilities

• Conceptualize and develop visual designs for marketing campaigns, customer relationship management (CRM) moments, and in-app placements to drive user engagement and brand affinity.

• Translate high-level concepts into polished, platform-native design executions that effectively communicate campaign objectives and brand messaging.

• Create high-quality design assets across various formats, including static visuals, light motion graphics, and short-form video edits, ensuring rapid delivery and optimization for performance and clarity.

• Adapt and version creative assets for diverse placements and formats while rigorously maintaining brand consistency, visual craft, and campaign integrity.

• Produce design work that is fresh, intentional, and strategically aligned with overarching campaign goals and established brand guidelines.

• Collaborate effectively with cross-functional partners, including marketing strategists, product managers, and business stakeholders, to support campaign needs from initial brief through concept to final execution.

• Contribute to the continuous improvement of creative quality and visual expression for Fetch's consumer-facing storytelling.

📝 Enhancement Note: The responsibilities highlight a need for speed, adaptability, and a keen understanding of performance metrics, which are critical in a B2C, app-based environment. The emphasis on "platform-native executions" and "optimized for performance" suggests a data-informed creative process.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills is paramount. A Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred in such roles.

Experience:

• A minimum of 3 years of professional experience in brand design, digital design, or social media design, preferably within fast-paced, high-growth creative environments.

Required Skills:

• Visual Craft: A strong portfolio showcasing standout digital design, compelling campaign thinking, and effective social-first storytelling.

• Design Software Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator) and a strong working knowledge of Figma for collaborative design workflows.

• AI Tool Exploration: Comfort and willingness to experiment with AI image generation tools (e.g., Midjourney, DALL-E) to support visual exploration and accelerate creative ideation.

• Channel Best Practices: Deep understanding of typography, composition, and channel-specific best practices for social media, paid media, and in-app placements.

• Agile Execution: Ability to work at a rapid pace without sacrificing attention to detail, with proven skills in prioritizing tasks, versioning creative, and iterating thoughtfully.

• Cross-functional Collaboration: Demonstrated ability to partner effectively with marketing, product, and business teams to achieve shared objectives.

Preferred Skills:

• Experience with motion graphics software (e.g., Adobe After Effects) for creating light motion assets.

• Familiarity with A/B testing creative variations for performance optimization.

• Understanding of user experience (UX) principles as they apply to digital creative.

• Experience in the mobile app or rewards/loyalty program industry.

📝 Enhancement Note: The requirement for AI image tool experimentation signals a forward-thinking approach to creative production, emphasizing efficiency and innovation. Proficiency in Figma is increasingly standard for collaborative design environments. The "3+ years" experience level, combined with the "Senior" title, suggests an expectation of independent contribution and a solid foundation in core design principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital-First Campaigns: Showcase end-to-end campaign development, from concept to final execution across various digital channels (social, paid media, web).

• Performance-Minded Design: Include examples where design choices demonstrably contributed to campaign performance metrics (e.g., engagement rates, conversion lifts, click-through rates).

• Brand Consistency & Adaptation: Demonstrate the ability to maintain brand integrity while adapting creative for multiple platforms, formats, and campaign variations.

• Conceptual Strength: Present work that illustrates strong conceptual thinking and the ability to translate strategic briefs into compelling visual narratives.

• Tool Proficiency: Evidence of work produced using Adobe Creative Suite and Figma, showcasing an understanding of their respective strengths in workflow.

Process Documentation:

• Workflow Efficiency: Highlight examples of how you've streamlined design workflows, incorporated new tools (like AI), or improved iteration processes to deliver creative faster.

• Collaboration & Feedback: Illustrate how you've incorporated feedback from cross-functional partners and managed design reviews to ensure alignment and quality.

• Asset Management: Show an understanding of organizing and versioning design assets for efficient use across multiple channels and campaigns.

📝 Enhancement Note: For a Senior Graphic Designer role focused on performance and rapid execution, the portfolio should emphasize not just aesthetic quality but also strategic thinking and measurable impact. Case studies detailing the problem, solution, and results are highly valued.

💵 Compensation & Benefits

Salary Range: $75,324 - $88,616 USD per year

Benefits:

• Equity: Employees receive equity in Fetch, allowing them to benefit from the company's growth.

• 401k Match: A dollar-for-dollar match on 401k contributions up to 4%.

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans are provided for employees and their pets.

• Continuing Education: An annual reimbursement of $10,000 for educational pursuits.

• Generous Paid Time Off: Flexible PTO policy, plus 9 paid holidays (including Juneteenth and Indigenous People's Day) and a week-long year-end break.

• Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers and 14 weeks for secondary caregivers, with flexible return-to-work options.

• Calvin Care Cash: A one-time $2,000 incentive for employees welcoming new family members to help with associated costs.

• Employee Resource Groups (ERGs): Opportunities to participate in and contribute to employee-led groups focused on diversity, inclusion, and advocacy.

• Flexible Work Environment: Option to work from one of Fetch's offices (Madison, Birmingham, Chicago) or fully remotely from anywhere in the US, with provided hardware and software.

Working Hours: The role is full-time, generally expected to align with a standard 40-hour work week, with flexibility offered through the remote work arrangement.

📝 Enhancement Note: Fetch offers a competitive and comprehensive benefits package, with unique offerings like pet insurance, Calvin Care Cash, and substantial continuing education reimbursement, which are attractive differentiators for potential employees. The salary range provided is specific and falls within typical mid-senior level graphic design roles in the US, especially for remote positions in a growing tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically a consumer rewards and loyalty platform (mobile app). Fetch operates at the intersection of consumer tech, e-commerce, and marketing technology, aiming to reshape brand-consumer connections.

Company Size: Fetch is a rapidly growing startup, likely falling into the 201-500 or 501-1000 employee range based on its investment rounds and market presence. This size indicates a dynamic, fast-paced environment with opportunities for impact.

Founded: Fetch was founded in 2013, giving it over a decade of experience in the rewards app space. This history suggests a solid foundation and proven business model, while its continued growth indicates an ability to innovate and adapt.

Team Structure:

• The Senior Graphic Designer will be part of the "Expanded Core" team, working under a Lead Designer.

• This team likely collaborates closely with broader marketing, product, and engineering departments.

Methodology:

• Data-Driven Creativity: Fetch emphasizes that user and partner success are at the heart of their operations. This suggests that creative decisions are informed by data and performance metrics.

• Agile & Iterative: The company values curiosity, adaptability, and the confidence to explore new tools, including AI, to drive "smarter, faster work." This points to an agile, iterative approach to creative development.

• User-Centric: The core product is a rewards app, indicating a strong focus on user experience and value creation for consumers.

Company Website: https://www.fetch.com/

📝 Enhancement Note: Fetch's culture appears to be a blend of startup agility and established company benefits, fostering innovation while prioritizing employee well-being. The emphasis on AI and rapid iteration is a key cultural indicator for creative roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" Graphic Designer, indicating a level of expertise and autonomy beyond junior or mid-level positions. It suggests the individual will be expected to lead design initiatives, mentor others (potentially informally), and contribute strategically to creative output.

Reporting Structure: The Senior Graphic Designer will report to a Lead Designer within the "Expanded Core" team. This structure provides mentorship and guidance while allowing for significant individual contribution and ownership of projects. Collaboration will extend to marketing strategists and various business teams.

Operations Impact: The role has a direct impact on Fetch's B2C marketing efforts, influencing user acquisition, engagement, and retention through visually compelling and performance-driven creative. The designs produced will shape the consumer's perception of the brand and the effectiveness of marketing campaigns, ultimately contributing to user growth and partner success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in digital design, campaign strategy, or explore emerging areas like AI-driven creative tools and motion graphics.

• Leadership Potential: Develop leadership skills within the design team, potentially moving towards Lead Designer or Art Director roles as the company grows.

• Cross-Functional Learning: Gain exposure to marketing strategy, product development, and business operations through close collaboration with other departments.

• Continuing Education: Utilize the generous $10,000 annual education reimbursement for courses, certifications, or workshops to enhance design or related skills.

• Industry Exposure: Work on campaigns for a wide range of brands, from startups to Fortune 500 companies, providing diverse experience.

📝 Enhancement Note: The "Senior" title and the "Expanded Core" team context suggest this role is critical for driving key business objectives. The growth opportunities are substantial, particularly with the company's investment in employee development and its dynamic growth trajectory.

🌐 Work Environment

Office Type: Fetch offers a flexible work environment, allowing employees to choose between working from one of their physical offices (Madison, Birmingham, Chicago) or working fully remotely from anywhere within the United States.

Office Location(s):

• Madison, WI

• Birmingham, AL

Workspace Context:

• Remote Flexibility: For remote employees, Fetch ensures they are equipped with the necessary hardware and software to perform their job effectively from home, fostering an inclusive environment regardless of location.

• Collaborative Culture: Despite the remote option, the emphasis on cross-functional collaboration and team interaction suggests a culture that values connection and idea-sharing, whether in person or virtually.

• Technology-Enabled: The role requires proficiency in digital design tools and an openness to AI tools, indicating a tech-forward workspace that supports modern creative workflows.

Work Schedule: While a standard 40-hour work week is implied for a full-time role, the flexible work environment and remote options suggest a degree of autonomy in managing one's schedule, provided deliverables are met and collaboration needs are addressed.

📝 Enhancement Note: The hybrid/remote-first approach combined with office options caters to diverse employee preferences. The commitment to providing necessary equipment for remote workers is a strong indicator of their dedication to a seamless, productive remote experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation & Interview: Expect to present your portfolio, discussing your design process, campaign thinking, and how you approach performance-driven creative. This will likely involve a conversation with the Lead Designer and potentially other members of the creative or marketing team.

• Skills Assessment/Challenge: You may be given a design challenge or a hypothetical brief to assess your ability to conceptualize, execute, and iterate quickly under a time constraint. This could involve adapting existing creative or developing new concepts.

• Cross-Functional Interview: An interview with marketing strategists or business stakeholders to evaluate your collaboration skills, understanding of business objectives, and ability to translate briefs into effective creative solutions.

• Final Interview: Potentially with a hiring manager or senior leader to discuss cultural fit, career aspirations, and overall suitability for the role and Fetch's values.

Portfolio Review Tips:

• Highlight Performance: Showcase projects where your design directly contributed to measurable results (e.g., increased engagement, conversions). Quantify impact whenever possible.

• Demonstrate Process: For key projects, walk through your thought process: the brief, your conceptualization, design iterations, rationale for choices, and how you incorporated feedback.

• Showcase Versatility: Include a range of work demonstrating your ability to design for different platforms (social, app, CRM), formats (static, motion), and campaign objectives.

• Emphasize Speed & Iteration: If possible, show examples of how you've adapted designs quickly or iterated based on feedback or performance data.

• AI Exploration: If you have relevant examples, demonstrate how you've used AI tools to enhance your creative process or explore new visual directions.

• Tailor to Fetch: Research Fetch's current marketing campaigns and brand aesthetic. Highlight work in your portfolio that aligns with their style and objectives.

Challenge Preparation:

• Understand the Brief: Carefully analyze any provided brief, identifying key objectives, target audience, and constraints.

• Prioritize Speed & Concept: Focus on developing a strong concept and executing it efficiently. Perfection is less important than demonstrating your process, strategic thinking, and ability to deliver under pressure.

• Articulate Rationale: Be prepared to clearly explain your design choices, rationale, and how your solution addresses the brief's objectives.

• Consider Performance: Think about how your design would be optimized for performance on the target platform(s).

📝 Enhancement Note: The emphasis on a portfolio review, potential design challenge, and cross-functional interviews suggests Fetch values practical skills, strategic thinking, and collaborative abilities. Candidates should be prepared to articulate their process and demonstrate how their work drives business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for creating and manipulating visual assets.

• Figma: Strong working knowledge required for collaborative design, prototyping, and handoff to development.

• AI Image Generation Tools: Experience or willingness to experiment with tools like Midjourney, DALL-E, or Stable Diffusion for visual exploration and ideation.

Analytics & Reporting:

CRM & Automation:

• CRM Integration: The role involves designing for CRM moments, implying an understanding of how creative assets are deployed within CRM platforms and marketing automation systems. Familiarity with how email templates and campaign assets are managed is helpful.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma, alongside the forward-looking inclusion of AI image tools, defines the core technical requirements for this role. An understanding of how creative integrates with marketing platforms is key.

👥 Team Culture & Values

Operations Values:

• Curiosity & Adaptability: Fetch values individuals who are eager to learn, explore new tools (especially AI), and adapt to a rapidly evolving environment.

• Confidence & Innovation: Employees are encouraged to have the confidence to explore new ideas, challenge the status quo, and shape what's next.

• Speed & Efficiency: The emphasis on "smarter, faster work" and delivering high-quality output quickly is a core operational value.

• User & Partner Success: A commitment to creating value for both end-users and business partners drives decision-making and creative output.

• Trust & Accountability: Fetch fosters a people-first culture rooted in trust and accountability, where employees are empowered to take ownership.

Collaboration Style:

• Cross-functional Partnership: The role requires close collaboration with marketing strategists and business teams, indicating a need for strong communication and the ability to integrate diverse perspectives.

• Iterative Feedback: The culture supports quick iteration and thoughtful refinement, suggesting an open feedback loop among team members.

• Learning Orientation: The encouragement to learn and explore new tools implies a collaborative environment where knowledge sharing and experimentation are welcomed.

📝 Enhancement Note: Fetch's culture appears to be a blend of a fast-paced, innovative startup and a supportive, employee-centric organization. The values emphasize proactivity, learning, and a results-driven approach to creative execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: Working in a fast-paced, high-growth environment requires excellent time management, prioritization skills, and the ability to deliver high-quality work consistently under pressure.

• Balancing Speed & Craft: The need to produce work "quickly" while maintaining "visual strength" and "clarity" presents a constant challenge in optimizing the design process.

• Evolving Creative Landscape: Staying current with digital trends, platform best practices, and emerging technologies like AI requires continuous learning and adaptation.

• Cross-functional Alignment: Effectively translating diverse stakeholder needs and feedback into cohesive and impactful creative solutions.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunity to become proficient in cutting-edge AI image generation tools and integrate them into a professional design workflow.

• Performance-Driven Design: Develop a deeper understanding of how creative impacts business metrics and refine skills in designing for conversion and engagement.

• Campaign Strategy Involvement: Gain insights into broader marketing campaign strategies and how creative fits into the overall Go-To-Market plan.

• Mentorship & Leadership: Opportunities to learn from a Lead Designer and potentially mentor junior creatives as the team expands.

• Formal Education: Access to $10,000 annually for education reimbursement to pursue certifications, courses, or further training in design or related fields.

📝 Enhancement Note: The challenges are typical of a growing tech company, emphasizing the need for adaptability and efficiency. The growth opportunities are significant, particularly around emerging technologies and strategic creative development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed with quality in a design project. How did you approach it, and what was the outcome?" (Focus on your process for rapid iteration and quality assurance.)

• "How do you approach translating a marketing brief into a visual concept for a digital campaign?" (Highlight your conceptualization process, understanding of target audiences, and strategic thinking.)

• "Tell us about a campaign you designed that was particularly successful in terms of performance. What were the key design elements that contributed to its success?" (Be ready to quantify impact and discuss your rationale.)

Company & Culture Questions:

• "What do you know about Fetch and our mission? Why are you interested in working here?" (Research Fetch's app, user base, and recent news.)

• "How do you adapt your design style to fit different brand guidelines or campaign objectives?" (Showcase your versatility and understanding of brand consistency.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the solution, and the results (quantify impact if possible).

• Focus on Impact: Emphasize how your designs contributed to business objectives (e.g., user engagement, conversion rates).

• Showcase Process: Be prepared to discuss your design decisions, iterations, and how you incorporated feedback.

• Highlight Tool Proficiency: Discuss your experience with Adobe Creative Suite, Figma, and any relevant AI tools.

• Be Concise: Respect the interviewer's time; focus on your most impactful and relevant work. Have additional pieces ready if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, adaptability, and a results-oriented mindset. The emphasis on AI and performance metrics should be a key theme in your responses and portfolio examples.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Fetch careers page.

• Portfolio Customization: Curate your portfolio to prominently feature digital-first campaigns, social media storytelling, and instances where your design directly influenced performance metrics. Include examples showcasing your proficiency with Adobe Creative Suite and Figma, and if applicable, demonstrate your exploration with AI image tools.

• Resume Optimization: Ensure your resume clearly highlights your 3+ years of experience in brand, digital, or social design, using keywords such as "digital design," "campaign execution," "performance optimization," "Adobe Creative Suite," "Figma," and "AI tools." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and ability to work rapidly. Prepare to discuss specific projects in detail, focusing on outcomes and lessons learned. Rehearse your answers to common interview questions related to creativity, collaboration, and adaptability.

• Company Research: Thoroughly research Fetch, its mission, its rewards app, its target audience, and its current marketing efforts. Understand their brand aesthetic and values to effectively demonstrate your cultural fit and strategic alignment during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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