Graphic Designer (m/v/x)

📍 Job Overview

Job Title: Graphic Designer (m/v/x)

Company: A.S. Watson Health & Beauty Europe

Location: Vilvoorde, Flanders, Belgium

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 20, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Execute visually compelling design projects for both print and digital channels, ensuring brand consistency across all marketing materials.

• Translate creative briefs from (Online) Marketing Specialists into impactful visual concepts and meticulously crafted designs.

• Manage and edit product visuals, maintaining the Digital Asset Management (DAM) system for up-to-date and accessible assets.

• Contribute to the development and execution of graphic content for e-mails, websites, apps, social media, and advertising campaigns.

📝 Enhancement Note: While the core focus is on graphic design, the role necessitates a growing engagement with digital marketing aspects and web content management, indicating a need for adaptability and a willingness to expand skill sets within the digital realm.

📈 Primary Responsibilities

• Design, adapt, and finalize print materials including Point of Sale (POS) displays, loyalty cards, flyers, discount vouchers, and brochures.

• Actively participate in concept development, contributing creatively to graphical and conceptual ideas for marketing campaigns.

• Edit product visuals and maintain the Digital Asset Management (DAM) system to ensure all assets are current and organized.

• Develop graphic content for various online communication platforms such as email marketing, company websites, mobile applications, social media, and online advertising.

• Update e-commerce webshops using the Content Management System (CMS) to ensure accurate and engaging product presentations.

📝 Enhancement Note: The responsibilities highlight a dual focus on traditional print design and emerging digital design needs, requiring a versatile designer capable of managing diverse project types and platforms within the retail beauty sector.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field is preferred.

Experience: 2-5 years of professional experience in graphic design, with a proven track record in creating marketing collateral for both print and digital media.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Solid understanding of HTML and CSS for web content adaptation and execution.

• Proficient in Microsoft Office Suite, including Excel, Word, and Outlook.

• Excellent command of Dutch, French, and English, both written and spoken, for effective cross-functional communication.

• Meticulous attention to detail, with a structured and quality-driven approach to design execution.

• Strong creative aptitude, resilience under pressure, and the ability to meet tight deadlines.

• Ability to work independently while also collaborating effectively with colleagues and stakeholders.

Preferred Skills:

• Experience with Digital Asset Management (DAM) systems.

• Familiarity with Content Management Systems (CMS) for web updates.

• Basic understanding of UX/UI principles for digital design projects.

• Experience in the retail or beauty industry, with an understanding of luxury cosmetics branding.

📝 Enhancement Note: The requirement for HTML/CSS knowledge and webshop updates suggests a candidate with a hybrid skill set, bridging traditional graphic design with foundational web development understanding, crucial for modern retail marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a range of print design projects showcasing expertise in creating POS materials, flyers, and brochures.

• Include examples of digital design work for social media, email campaigns, and web banners, highlighting adaptability to different platforms.

• Showcase projects that involved concept development, illustrating the ability to translate briefs into creative visual solutions.

Process Documentation:

• Provide case studies or examples of how you managed the design process from brief to final delivery, emphasizing workflow efficiency.

• Illustrate how you ensure brand consistency across various design outputs, detailing your approach to brand guideline adherence.

• Showcase experience in collaborating with marketing teams or specialists to refine design concepts and deliverables.

• Highlight any experience in updating web content or managing assets within a CMS or DAM system.

📝 Enhancement Note: A strong portfolio is critical here. It should not just display creative output but also demonstrate a structured approach to design processes, brand consistency management, and the ability to adapt to digital content workflows.

💵 Compensation & Benefits

Salary Range: €3,000 - €3,800 per month, commensurate with knowledge and experience.

Benefits:

• Comprehensive benefits package including meal vouchers and eco-cheques.

• Hospitalization insurance for added peace of mind.

• Work-from-home allowance and the flexibility of 50% remote work.

• Company-provided mobile phone and laptop for professional use.

• Significant employee discount of 30% on company products.

• Access to a Flexible Income Plan for personalized benefits.

• Support for well-being through a partnership with BloomUp.

• Opportunities to participate in company events and activities.

• Structured onboarding program and access to an extensive e-learning platform for continuous professional development.

Working Hours: 40 hours per week, with flexible working hours to accommodate work-life balance.

📝 Enhancement Note: The salary range is provided in Euros for a Belgian context, aligning with local market standards for a mid-level Graphic Designer. The extensive benefits package reflects the company's commitment to employee well-being and professional growth, including hybrid work arrangements and a robust compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Beauty Retail. A.S. Watson Health & Beauty Europe operates within the dynamic and competitive health and beauty retail sector, focusing on luxury cosmetics and beauty products through its brand ICI PARIS XL. This industry demands strong visual merchandising, trend awareness, and consistent brand storytelling across all touchpoints.

Company Size: Large enterprise. As part of the AS Watson Group, the world's largest retailer in health and beauty, A.S. Watson Health & Beauty Europe benefits from the resources and scale of a global organization while maintaining a focused operational structure for its European markets. This size offers stability and significant career development opportunities.

Founded: The AS Watson Group was founded in 1841, with ICI PARIS XL having a significant presence in the European market. This long history implies a well-established brand, robust operational frameworks, and a deep understanding of consumer behavior in the beauty sector.

Team Structure:

• The Graphic Designer will be part of the Marketing department, likely working closely with (Online) Marketing Specialists, Digital Marketing teams, and potentially E-commerce managers.

• The reporting structure is likely to involve a Marketing Manager or Head of Marketing, with direct collaboration across various marketing functions.

Methodology:

• A data-driven approach to design, where visual concepts are informed by marketing briefs and potentially performance metrics from digital campaigns.

• Emphasis on workflow planning and optimization to ensure efficient delivery of design assets for both print and digital channels within tight deadlines.

• Adoption of automation and efficiency practices, particularly in asset management (DAM) and web content updates (CMS), to streamline operations.

Company Website: https://www.aswatson.com/ (Note: The provided URL was for the application system; this is the corporate URL.)

📝 Enhancement Note: The company's position in the global health and beauty retail market, coupled with its brand ICI PARIS XL, suggests a need for sophisticated visual communication that balances luxury appeal with commercial effectiveness. The operations context involves managing a high volume of creative assets and ensuring brand consistency across diverse retail environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer. It requires a solid foundation in design principles and software proficiency, coupled with the ability to execute tasks independently and contribute to concept development. The role is foundational for a career in visual merchandising, brand management, or digital marketing within the retail sector.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Senior Marketing Specialist. This structure provides guidance and oversight while allowing for autonomy in daily design tasks and project execution. Collaboration will be a key aspect, involving interaction with various marketing specialists and potentially other departments.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and sales performance. High-quality visuals for POS materials, advertisements, social media, and e-commerce platforms are crucial for driving traffic, conversions, and customer loyalty in the competitive beauty retail market. Effective visual communication supports marketing campaigns and reinforces brand identity.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in digital design, e-commerce content creation, or even motion graphics, aligning with the evolving needs of the beauty retail sector.

• Leadership: Potential to grow into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or managing external creative agencies.

• Cross-functional Moves: With experience in e-commerce and digital content, there's a path towards roles in Digital Marketing, E-commerce Management, or Brand Management within A.S. Watson.

• Skill Development: Access to comprehensive onboarding, e-learning, and potential external training programs to enhance skills in new design technologies, digital marketing trends, and project management.

📝 Enhancement Note: The role offers a clear path for growth within a large retail organization, emphasizing skill diversification into digital marketing and e-commerce, which are critical for modern retail operations. The emphasis on continuous learning and development is a significant advantage for career progression.

🌐 Work Environment

Office Type: Hybrid work model. The role is based at the company's office in Vilvoorde, Belgium, with 50% of the work time eligible for remote work. This suggests a modern office environment that supports collaboration and focused individual work.

Office Location(s): SCHAARBEEKLEI 499, 1800 VILVOORDE, Belgium. This location is likely well-connected by public transport and offers amenities typical of a business park or accessible commercial area.

Workspace Context:

• The office environment is described as informal and result-oriented, fostering a collaborative atmosphere among professional and enthusiastic colleagues.

• Access to essential design tools and technology is implied, including the full Adobe Creative Suite and company-provided laptop.

• Opportunities for interaction with marketing specialists and other team members will be crucial for briefing, feedback, and collaborative project development, especially during in-office days.

Work Schedule: The position involves flexible working hours within a 40-hour work week. This flexibility allows for better work-life integration, enabling employees to manage their schedules effectively while ensuring all project deadlines and operational needs are met.

📝 Enhancement Note: The hybrid model and flexible hours are designed to support a healthy work-life balance, which is increasingly important for creative professionals. The emphasis on an informal yet results-driven culture suggests an environment where initiative and collaboration are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess suitability for the Graphic Designer role, focusing on relevant experience and design skills.

• Technical Assessment: Potential for a practical design test or a detailed portfolio review session to evaluate proficiency in Adobe Creative Suite, concept development, and understanding of brand guidelines. This may involve presenting specific case studies.

• Behavioral Interview: Conversation with the hiring manager or marketing team to gauge cultural fit, teamwork capabilities, problem-solving skills, and understanding of the retail beauty sector. Questions will likely probe adaptability, stress management, and collaboration.

• Final Interview: Possibly with a higher-level manager to discuss overall fit, career aspirations, and confirm understanding of the role's impact on business objectives.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (print design, digital content, concept development). Tailor the selection to showcase experience relevant to the beauty retail industry.

• Showcase Process: For each project, brief the audience on the initial brief, your creative process, the challenges faced, and the final outcome. Highlight how your design decisions addressed business objectives.

• Quantify Impact: Where possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased engagement on social media, higher conversion rates on web banners).

• Highlight Versatility: Ensure your portfolio demonstrates proficiency in both print and digital design, and ideally, some experience with web content updates or DAM systems.

Challenge Preparation:

• Be prepared for a potential design challenge that simulates a real-world task, such as creating a social media graphic or a flyer for a new product launch. Focus on speed, conceptual thinking, and adherence to brand guidelines.

• Practice articulating your design choices and explaining the rationale behind them, particularly how they align with marketing objectives and target audiences.

• Understand A.S. Watson's brands (especially ICI PARIS XL) and the general landscape of beauty retail marketing to better contextualize your responses and demonstrate industry awareness.

📝 Enhancement Note: The interview process likely emphasizes not only design talent but also the candidate's ability to integrate into a dynamic marketing team, understand business objectives, and adapt to digital marketing trends within the retail sector. A well-prepared portfolio and clear communication of design rationale are key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, digital graphics), Illustrator (vector graphics, logos, illustrations), and InDesign (layout design for print and digital).

• Microsoft Office Suite: Strong skills in Excel (data organization for campaigns, tracking), Word (documentation, communication), and Outlook (email, scheduling).

Analytics & Reporting:

• Familiarity with basic web analytics tools (e.g., Google Analytics) to understand the performance of digital assets and inform design decisions.

CRM & Automation:

• Digital Asset Management (DAM) System: Experience in uploading, organizing, and managing digital assets is crucial for maintaining brand consistency and asset accessibility.

• Content Management System (CMS): Proficiency in updating web content, product information, and visual elements on e-commerce platforms is a key responsibility.

• HTML/CSS: Foundational knowledge is required for adapting and implementing web content and basic troubleshooting.

📝 Enhancement Note: The technology stack is a blend of core design software and essential web/content management tools. Proficiency here is non-negotiable, as the role bridges creative execution with digital content deployment and asset organization.

👥 Team Culture & Values

Operations Values:

• Teamwork: A strong emphasis on collaboration, supporting colleagues, and working together to achieve common marketing and business goals.

• Entrepreneurship: Encouraging initiative, taking ownership of tasks, and proactively identifying opportunities for improvement or innovation in design processes and campaign execution.

• Result-Oriented: A focus on delivering high-quality work that contributes directly to business objectives, such as driving sales, enhancing brand perception, and increasing customer engagement.

• Good Atmosphere: Cultivating a positive, informal, and supportive work environment where individuals feel comfortable and motivated.

• Innovation & Digitalization: Embracing new technologies, digital trends, and modern ways of working to stay competitive in the fast-paced beauty retail market.

Collaboration Style:

• Cross-functional Integration: Actively working with (Online) Marketing Specialists, E-commerce teams, and other stakeholders to ensure design outputs align with campaign strategies and business needs.

• Feedback Exchange: Openness to receiving and providing constructive feedback on designs to continuously improve quality and effectiveness.

• Knowledge Sharing: Willingness to share design expertise, best practices, and insights with team members to foster collective growth and efficiency.

📝 Enhancement Note: The company culture values a proactive, collaborative, and results-driven approach, with a clear emphasis on embracing digital transformation within the beauty retail space. This means the designer should be comfortable working in a fast-paced, team-oriented environment that encourages initiative and adaptability.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Print and Digital Demands: Effectively managing a workload that spans both traditional print design and the rapidly evolving digital design landscape, requiring efficient time management and skill adaptation.

• Maintaining Brand Consistency: Ensuring a unified brand image across a wide array of marketing materials and platforms, especially under tight deadlines and with multiple stakeholders.

• Adapting to Trends: Staying abreast of the latest graphic design trends, digital marketing techniques, and beauty industry aesthetics to keep creative output fresh and relevant.

• Technical Integration: Navigating and updating content within various systems like CMS and DAM, which may require learning new interfaces and workflows.

Learning & Development Opportunities:

• Digital Design Specialization: Opportunities to enhance skills in areas like UI/UX design, motion graphics, or advanced digital campaign design.

• E-commerce & Retail Marketing: Gaining deeper insights into e-commerce operations, retail visual merchandising, and digital marketing strategies specific to the beauty industry.

• Brand Management: Potential to learn about brand strategy, storytelling, and how design contributes to the overall brand equity of ICI PARIS XL and AS Watson.

• Industry Events & Certifications: Access to training programs, workshops, and potentially industry conferences to foster continuous learning and professional development.

📝 Enhancement Note: The role presents opportunities to evolve from a traditional graphic designer to a more digitally-savvy marketing creative. Addressing the challenges head-on through continuous learning will be key to professional growth within the company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a visual concept for a new product launch. How do you ensure it aligns with brand guidelines and resonates with the target audience in the beauty sector?" (Prepare with a specific project example, detailing your conceptualization and execution steps.)

• "How do you approach managing multiple design projects with competing deadlines? Walk us through a time you successfully balanced a heavy workload." (Focus on your organizational skills, prioritization methods, and communication strategies.)

Company & Culture Questions:

• "What do you know about A.S. Watson Health & Beauty Europe and our brand ICI PARIS XL? What attracts you to our company culture?" (Research the company's mission, values, and recent campaigns. Highlight aspects that align with your own work style and career aspirations.)

• "How do you contribute to a positive and collaborative team environment?" (Provide examples of your teamwork, communication, and support for colleagues.)

Portfolio Presentation Strategy:

• Storytelling: For each project, craft a narrative explaining the objective, your role, the creative process, challenges, and the outcome. Focus on the "why" behind your design decisions.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and clear descriptions.

• Demonstrate Versatility: Highlight projects that showcase your range, from print materials to digital assets, and your ability to work within brand guidelines.

• Interactive Element: If presenting digitally, be prepared to navigate your portfolio smoothly and answer questions about specific pieces. If there's a design challenge, articulate your thought process clearly during or after completion.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency, understanding of the retail beauty market, and strong collaboration skills. Being able to articulate your design process and its impact on business objectives is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the A.S. Watson careers portal.

• Portfolio Customization: Ensure your portfolio highlights projects relevant to retail, beauty, print design, and digital content creation. Tailor your presentation to showcase your ability to translate marketing briefs into impactful visuals.

• Resume Optimization: Update your resume to clearly articulate your proficiency in Adobe Creative Suite, HTML/CSS, and any experience with DAM or CMS systems. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, be ready to discuss specific design choices, and prepare for potential design challenges. Research A.S. Watson's brands and current marketing efforts.

• Company Research: Familiarize yourself with ICI PARIS XL's brand identity, target audience, and recent campaigns. Understand the company culture described and be prepared to discuss how you would fit in and contribute.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.