Graphic Designer (Cebu)

📍 Job Overview

Job Title: Graphic Designer (Cebu)

Company: Wine Adore

Location: Cebu City, Cebu, Philippines

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: April 23, 2026

Experience Level: 1-3 Years (Entry to Mid-Level)

Remote Status: On-site

🚀 Role Summary

• This role is focused on performance-driven graphic design, specifically creating high-converting visual assets for digital advertising campaigns across Meta (Facebook, Instagram) and Google Ads platforms.

• The Graphic Designer will be integral to supporting Wine Adore's growth by translating marketing briefs into compelling visuals that optimize for clicks, engagement, and conversions.

• Collaboration with Marketing and Sales teams is key, requiring the ability to effectively communicate design concepts and iterate based on performance data and feedback.

• Proficiency in industry-standard design software (Adobe Creative Suite) and an understanding of how design impacts campaign performance are essential.

• The position offers an opportunity to work within a growing digital ecosystem and leverage AI tools to enhance creative production and testing.

📝 Enhancement Note: Based on the emphasis on "Performance Marketing Focus," "Paid Ads," "Digital Conversion," and "high-performing creatives for Meta Ecosystem & Google Ads," this role is categorized under Marketing and Art & Design, with a strong leaning towards performance-oriented creative output rather than purely aesthetic design. The experience level is inferred from the "1-3 years of experience" requirement.

📈 Primary Responsibilities

• Design and produce visually compelling and high-performing creative assets specifically for Meta Ads (Facebook, Instagram) and Google Ads (Display, YouTube) campaigns.

• Develop graphics and visuals that are optimized for driving key performance indicators such as click-through rates (CTR), engagement, and conversion rates.

• Collaborate closely with the Marketing and Sales departments to understand campaign objectives, target audiences, and marketing briefs, translating these into effective visual designs.

• Execute design concepts that align with Wine Adore's brand identity and storytelling across various digital platforms.

• Continuously analyze creative performance data and user feedback to iterate on existing designs and propose new creative directions for A/B testing.

• Support broader design needs, including but not limited to social media content, landing page visuals, email marketing materials, and other promotional assets.

• Leverage and experiment with AI-powered design tools to accelerate the design process, generate diverse creative variations, and enhance the efficiency of A/B testing efforts.

• Maintain a strong understanding of visual hierarchy, typography, and layout principles as they apply to digital advertising and user experience.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific actions involved in "designing high-performing creatives," "optimizing for conversion," "collaborating with teams," and "iterating based on performance data," reflecting typical duties for a performance marketing graphic designer. The inclusion of AI tools is also elaborated upon.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Marketing, Fine Arts, or a related field is highly beneficial.

Experience: 1-3 years of professional experience in graphic design, with a significant emphasis on digital marketing, performance marketing, or advertising creative production.

Required Skills:

• Proven proficiency in Adobe Creative Suite, specifically Photoshop and Illustrator, for creating and manipulating digital assets.

• Demonstrated ability to design effective ad creatives for Meta Ads (Facebook, Instagram) and Google Ads (Display, YouTube), evidenced by a strong portfolio.

• Solid understanding of fundamental design principles, including layout, visual hierarchy, typography, and color theory, as they apply to digital platforms.

• Basic comprehension of how design elements influence advertising performance metrics like CTR and conversion rates.

• Strong attention to detail, ability to receive and incorporate constructive feedback, and effective project management skills to handle multiple concurrent tasks.

Preferred Skills:

• Familiarity with motion graphics tools such as After Effects, CapCut, or similar for creating animated ads and video content.

• Experience or strong interest in leveraging AI-powered design tools such as Midjourney, DALL·E, Canva AI, or similar for creative generation and optimization.

• An understanding of A/B testing methodologies for creative assets and data-driven design approaches.

• Experience with landing page design principles and conversion rate optimization (CRO) from a visual perspective.

• Basic knowledge of digital marketing campaign structures and platforms beyond Meta and Google.

📝 Enhancement Note: The "Requirements" section has been structured into "Required" and "Preferred" skills to provide clarity. Specific software and AI tools mentioned in the input have been explicitly listed. The location requirement is highlighted as a mandatory skill/qualification. The experience level is refined to "1-3 years" to align with typical industry expectations for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 strong examples of digital ad creatives, with a preference for Meta Ads and Google Ads.

• Each portfolio piece should ideally include context on the campaign objective, target audience, and (if possible) performance results or insights.

• Demonstrations of design versatility across different ad formats and campaign types (e.g., remarketing, prospecting, promotional offers).

• Evidence of understanding visual hierarchy and conversion-focused design principles in the presented work.

Process Documentation:

• While formal process documentation is not explicitly required, candidates should be prepared to discuss their personal design workflow from brief to final asset delivery.

• This includes their approach to concept development, asset creation, iteration based on feedback, and final file preparation for various ad platforms.

• Candidates should be able to explain how they integrate performance data into their design iteration process.

📝 Enhancement Note: This section infers typical portfolio expectations for a graphic designer in a performance marketing role, emphasizing the need to showcase actual ad creatives and the ability to discuss their performance impact. It also clarifies that formal process documentation might not be expected, but a clear explanation of their workflow is crucial.

💵 Compensation & Benefits

Salary Range: PHP 25,000 - PHP 40,000 per month (Estimated)

Estimated Salary Rationale:

This estimate is based on the stated experience level of 1-3 years for a Graphic Designer role in Cebu, Philippines. For entry-level to junior positions in the creative and digital marketing field in this region, salaries can range from PHP 20,000 to PHP 35,000. Considering the specific focus on performance marketing and the potential use of AI tools which can command slightly higher compensation, the range is adjusted to PHP 25,000 - PHP 40,000. This range is competitive for the local market and reflects the specialized skills required.

Benefits:

• Competitive monthly salary.

• Opportunity to work with a growing e-commerce brand in the wine industry.

• Exposure to performance marketing strategies and data-driven decision-making.

• Potential for professional development and skill enhancement in digital advertising design.

• Collaborative and dynamic work environment.

• [Specific company benefits, if available, would be listed here. Common benefits in the Philippines include SSS, PhilHealth, Pag-IBIG contributions, and potential for HMO coverage or other perks.]

Working Hours: Approximately 40 hours per week, standard business hours, Monday to Friday. As this is an on-site role, specific office hours will be confirmed by the hiring team.

📝 Enhancement Note: A salary range has been estimated based on the job title, experience level, and location (Cebu, Philippines). Research for similar roles in the Philippines indicates this range is appropriate for a junior to mid-level graphic designer with a performance marketing focus. Benefits are inferred as standard for a full-time role, with a note to add specific company benefits if known.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Retail (Wine & Spirits), Digital Marketing, Technology. Wine Adore aims to modernize the wine experience through curated products and a strong digital presence across Southeast Asia.

Company Size: While not explicitly stated, "Adore Support Services Philippines Inc" suggests a potential operational arm or a larger parent organization. Given the focus on building a "growing digital ecosystem," the immediate team might be lean and agile, with potential for growth.

Founded: The founding date of Wine Adore is not provided, but the mention of a "growing digital ecosystem" implies it is an established entity with a forward-looking strategy.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, reporting to a Marketing Manager or Head of Marketing.

• Close collaboration is expected with performance marketers, digital advertising specialists, and potentially sales personnel.

Methodology:

• Data-driven decision-making, particularly in creative testing and campaign optimization.

• Agile execution and iterative development of marketing assets.

• Emphasis on storytelling and brand narrative within a digital context.

• Utilization of modern marketing tools and technologies, including AI.

Company Website: Wine Adore

LinkedIn Company Profile: Not explicitly provided, but implied to be active in digital marketing and e-commerce across Southeast Asia.

📝 Enhancement Note: Company size and founding date are inferred from the description of a "growing digital ecosystem." The team structure and methodology are based on the role's focus on performance marketing and digital conversion.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Entry to Mid-Level Graphic Designer, focusing on a specialized area of performance marketing. It's an excellent opportunity for designers looking to build expertise in conversion-focused creative.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Digital Marketing Lead, who oversees campaign performance and strategy.

Operations Impact: The Graphic Designer's output directly impacts Wine Adore's customer acquisition costs, conversion rates, and overall marketing ROI. High-performing creatives are crucial for driving sales and market penetration in competitive e-commerce landscapes.

Growth Opportunities:

• Skill Specialization: Develop deep expertise in performance marketing creative design, A/B testing, and leveraging AI for creative production.

• Career Advancement: Potential to move into a Senior Graphic Designer role, Creative Lead, or transition into broader digital marketing roles with a strong creative foundation.

• Industry Exposure: Gain experience in the e-commerce and wine industry, understanding market dynamics and consumer behavior in Southeast Asia.

• Learning & Development: Opportunities to learn about new design tools, AI advancements, and digital advertising best practices.

📝 Enhancement Note: This analysis interprets the role's position within a career path, highlighting its impact on business operations (marketing ROI) and outlining potential growth trajectories within the company or industry.

🌐 Work Environment

Office Type: The role is on-site in Cebu City, Philippines, implying a traditional office environment. This setting facilitates direct collaboration, team cohesion, and access to necessary equipment.

Office Location(s): Cebu City, Cebu, Philippines. Specific office address will be provided upon successful application.

Workspace Context:

• The workspace is expected to be equipped with standard office amenities and design resources.

• Direct interaction with marketing colleagues and team members will be facilitated, encouraging immediate feedback and collaborative brainstorming.

• Access to company-provided hardware and software, including Adobe Creative Suite and potentially AI tools.

• The environment is likely fast-paced, aligning with the demands of performance marketing campaigns.

Work Schedule: Standard working hours, typically Monday to Friday, around 40 hours per week. Flexibility may be discussed based on project needs and company policy, but the on-site nature requires consistent presence during business hours.

📝 Enhancement Note: The description focuses on the implications of an "On-site" work arrangement for a graphic designer, emphasizing collaboration and resource availability, as well as the typical schedule for such a role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design experience.

• Portfolio Presentation & Technical Interview: Candidates will likely be asked to present their portfolio, discussing specific projects, design rationale, and experience with performance marketing creatives. This stage may include technical questions on Adobe Creative Suite and design principles.

• Marketing Collaboration Discussion: An interview with a marketing team member to assess understanding of marketing briefs, campaign objectives, and collaboration skills. Discussions may involve hypothetical scenarios for creative development.

• Final Interview: Meeting with a hiring manager or senior leader to discuss cultural fit, career aspirations, and overall suitability for the role.

Portfolio Review Tips:

• Highlight Performance: Clearly showcase ad creatives that demonstrate an understanding of conversion optimization, CTR, and engagement. Quantifiable results are a significant plus.

• Showcase Process: Be prepared to walk through your design process for 1-2 key projects, explaining your thinking, tool usage, and how you incorporated feedback.

• Versatility: Include a range of work that demonstrates adaptability to different brand styles and campaign objectives.

• AI Tool Integration: If you have examples of using AI tools, highlight how they were integrated to enhance creativity or efficiency.

• Conciseness: Organize your portfolio logically and be ready to present your strongest work efficiently.

Challenge Preparation:

• Candidates may be given a design challenge, such as creating a set of ad creatives for a hypothetical campaign based on a brief.

• Prepare to articulate your creative strategy, justify design choices, and explain how your proposed creatives would aim to achieve specific marketing goals (e.g., driving traffic, generating leads).

• Be ready to discuss how you would approach iterating on the design based on hypothetical performance data.

📝 Enhancement Note: This section outlines a typical interview process for a creative role with a performance marketing focus, including specific advice on portfolio presentation and potential design challenges, tailored to the job's requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and creating raster graphics for digital ads.
  • Illustrator: Crucial for vector graphics, logos, icons, and scalable assets used in various ad formats.

• Motion Graphics Tools (Preferred):

  • After Effects: For creating animated graphics, video ads, and dynamic content.
  • CapCut / Similar Mobile Editors: For quick video edits and social media content.

Analytics & Reporting:

CRM & Automation:

AI & Design Tools (Advantageous):

• Midjourney / DALL·E: For generating image concepts, textures, or unique visual elements.

• Canva AI: For rapid prototyping and variation generation.

• Other AI Assistants: For text generation for ad copy, brainstorming ideas, or enhancing workflow.

📝 Enhancement Note: This section details the specific software and tool categories relevant to a graphic designer in a performance marketing role, emphasizing Adobe Suite and AI tools as specified in the input.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on results, metrics, and achieving marketing objectives through design.

• Data-Informed: Using performance data to guide creative decisions and iterate effectively.

• Agile & Responsive: Ability to work at speed, adapt to changing campaign needs, and deliver assets quickly.

• Collaborative: Willingness to work closely with marketing and sales teams, share ideas, and receive feedback constructively.

• Innovative: Openness to exploring new design trends, technologies (like AI), and creative approaches to improve campaign outcomes.

Collaboration Style:

• Expect a dynamic and cross-functional collaboration style, particularly with the marketing team.

• The role requires active participation in campaign planning discussions and providing creative input.

• Feedback loops are expected to be frequent and direct, facilitating rapid iteration and improvement.

• A proactive approach to communication and problem-solving is valued.

📝 Enhancement Note: This section infers the company's values and collaboration style based on the "performance marketing focus" and the need for rapid creative iteration in a digital e-commerce environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be producing high-quality, effective creatives under tight deadlines typical of performance marketing campaigns.

• Data Interpretation: Translating raw performance data into actionable design insights can be challenging.

• Creative Fatigue: Constantly generating fresh, engaging creative concepts to avoid ad fatigue for target audiences.

• AI Integration Learning Curve: Effectively incorporating and leveraging AI tools into the design workflow requires ongoing learning and experimentation.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in conversion-focused design, understanding user psychology in advertising.

• Performance Marketing Acumen: Gain a strong understanding of digital advertising platforms (Meta, Google) and their creative requirements.

• AI Design Tools Mastery: Become proficient in using cutting-edge AI tools for creative generation and optimization.

• Industry Exposure: Learn about the e-commerce and wine industry, consumer trends, and market nuances in Southeast Asia.

📝 Enhancement Note: This section identifies potential challenges inherent in a performance marketing design role and highlights specific learning opportunities that align with the role's requirements and future career growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad creative that significantly outperformed others. What was your process and what made it successful?" (Focus on data, rationale, and iterative improvements).

• "How would you approach designing a set of creatives for a new product launch within a tight deadline?" (Highlight speed, iterative process, and creative concept generation).

Company & Culture Questions:

• "What do you know about Wine Adore and our market?" (Show research into the company, its products, and its digital presence).

• "How do you stay updated on design trends and new tools, especially AI?" (Highlight proactivity and continuous learning).

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the brief, your strategic approach, the creative execution, and the outcome (if known).

• Focus on Performance: Emphasize how your designs aimed to achieve specific marketing objectives.

• Showcase Process: Be ready to discuss your workflow, tool usage (especially Adobe Suite and AI), and how you iterated on designs.

• Be Concise: Present your strongest, most relevant work efficiently.

📝 Enhancement Note: Tailored interview questions and preparation advice are provided, focusing on the performance marketing aspect, portfolio presentation, and the candidate's ability to integrate into the company's culture and workflow.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link.

• Portfolio Customization: Ensure your portfolio prominently features your strongest ad creatives for Meta and Google Ads, highlighting any performance metrics or insights. Tailor your presentation to showcase your understanding of conversion-driven design.

• Resume Optimization: Update your resume to clearly articulate your experience with performance marketing, Adobe Creative Suite, and any AI design tools. Use keywords from the job description and quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic thinking, and how your work contributes to marketing objectives. Prepare to discuss hypothetical campaign scenarios.

• Company Research: Familiarize yourself with Wine Adore's brand, products, and digital presence. Understand their target market in Southeast Asia to better align your responses with their business goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.