Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: SkyBlue Media

Location: Mumbai, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-24

Experience Level: Mid-Level (3-7 years)

Remote Status: On-site

🚀 Role Summary

• Design and maintain brand identities and visual guidelines for SkyBlue Media and its clients, ensuring consistency across all platforms.

• Develop compelling and visually engaging presentations to support the sales team's efforts in OOH and entertainment marketing.

• Create professional, realistic mockups that effectively showcase design concepts and brand applications.

• Design eye-catching graphics and visuals optimized for various social media platforms to enhance online presence and engagement.

• Apply fundamental UI/UX principles to contribute to the creation of intuitive and visually appealing designs for websites and landing pages.

📝 Enhancement Note: This role is specifically tailored for a Graphic Designer with a strong focus on brand consistency, sales enablement through design, and digital content creation within the media and entertainment industry. The required proficiency in AI tools like Higgsfield and Nano Banana indicates a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Brand Identity Development & Management: Conceptualize, design, and adapt brand identities, logos, and visual assets. Develop and enforce comprehensive brand guidelines to ensure a cohesive brand presence across all marketing materials, digital platforms, and client projects.

• Sales Presentation Design: Create impactful and visually persuasive presentations for the sales team, incorporating storytelling elements and key data points to effectively communicate value propositions for OOH media and entertainment marketing solutions.

• Mockup & Concept Visualization: Produce high-fidelity, realistic mockups of proposed designs for various applications, including OOH advertising, digital banners, and website elements, ensuring clients can visualize the final outcome accurately.

• Social Media Content Creation: Design and produce engaging graphics, animations, and visual content specifically optimized for social media platforms (e.g., Instagram, LinkedIn, Facebook), adhering to platform best practices and brand aesthetics.

• UI/UX Design Support: Collaborate with UI/UX designers or apply foundational UI/UX principles to design user-friendly interfaces, landing pages, and digital assets, ensuring a seamless user experience and aesthetic appeal.

• Cross-functional Collaboration: Work closely with marketing, sales, and creative teams to understand project requirements, gather feedback, and deliver design solutions that align with strategic objectives.

• Asset Management: Organize and maintain a library of design assets, templates, and brand materials for easy access and consistent application.

📝 Enhancement Note: The primary responsibilities highlight a blend of traditional graphic design skills with a strategic focus on supporting sales and marketing initiatives within a specialized media industry. The emphasis on mockups and social media content suggests a need for versatility and an understanding of different visual communication channels.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of experience. Equivalent practical experience and a strong portfolio can also be considered.

Experience: 3 to 7 years of professional experience as a Graphic Designer, with a proven track record in branding, digital design, and presentation development.

Required Skills:

• Graphic Design Proficiency: Expert-level command of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

• Branding & Visual Identity: Demonstrated ability to develop and maintain strong brand identities and comprehensive brand guidelines.

• Typography & Visual Hierarchy: Deep understanding and application of typography principles, layout design, and visual hierarchy to create aesthetically pleasing and communicative designs.

• Presentation Design: Proven experience in creating impactful and visually engaging presentations for business and sales contexts.

• Mockup Creation: Skill in producing realistic and professional mockups for a variety of design applications.

• Social Media Design: Ability to design graphics optimized for various social media platforms.

• AI Design Tools: Proficiency or strong familiarity with AI tools such as Higgsfield and Nano Banana for design ideation and execution.

• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to work effectively in a team environment and collaborate with cross-functional departments.

• Time Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines efficiently.

Preferred Skills:

• UI/UX Principles & Tools: Familiarity with fundamental UI/UX principles and experience with design tools like Figma.

• Motion Graphics: Basic knowledge of animation software (e.g., Adobe After Effects) for creating dynamic social media content.

• Video Editing: Familiarity with video editing software for creating short promotional clips or integrating graphics into video content.

• OOH Media Design: Understanding of design considerations specific to Out-of-Home (OOH) advertising formats.

• Industry Experience: Prior experience in media, advertising, entertainment, or OOH marketing industries.

📝 Enhancement Note: The requirement for specific AI tools (Higgsfield, Nano Banana) is a significant differentiator, suggesting the company is leveraging advanced technologies in its design workflow. Experience with UI/UX principles and Figma is highly valued, indicating a move towards more integrated digital design practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: Include case studies demonstrating the development of brand identities, including logos, color palettes, typography, and brand guidelines for at least one client or internal project.

• Presentation Design Examples: Present a selection of visually compelling presentations created for sales pitches, client proposals, or internal communications, highlighting storytelling and data visualization.

• Digital & Social Media Graphics: Showcase a range of social media graphics, digital ads, and website banners, demonstrating adaptability to different platforms and objectives.

• Mockup Demonstrations: Feature realistic mockups that effectively illustrate how designs would appear in their intended context (e.g., OOH billboards, bus wraps, website interfaces).

• AI Tool Integration (Optional but Recommended): If possible, include examples where AI tools were used to enhance the design process or output, explaining the workflow.

Process Documentation:

• Design Workflow: Briefly outline your typical design process from brief to final delivery, emphasizing how you manage feedback, revisions, and collaboration.

• Brand Guideline Adherence: Provide an example of how you ensure consistency with brand guidelines in your work.

• Tool Proficiency Explanation: Be prepared to discuss your experience with the required design software and AI tools, explaining how you leverage them for efficiency and creativity.

📝 Enhancement Note: A strong portfolio is paramount for this role, acting as the primary evidence of design capability. Candidates should curate their portfolio to specifically address the responsibilities mentioned, showcasing versatility across branding, presentations, digital content, and mockups, with a particular emphasis on demonstrating proficiency with Adobe Creative Suite, Canva, and any relevant AI design tools.

💵 Compensation & Benefits

Salary Range: Up to ₹8,00,000 LPA (Lakhs Per Annum). This is the top budget specified for the role.

Benefits:

• Full-time Employment: Secure, full-time position with a stable international media company.

• Professional Development: Opportunity to work with cutting-edge AI design tools and contribute to impactful brand experiences in the media and entertainment sectors.

• Collaborative Environment: Be part of a supportive and creative team that values innovation and professional growth.

• Exposure to International Operations: Gain experience working with operations across Malaysia, Dubai, and India.

• Standard Benefits: (Likely includes statutory benefits as per Indian labor laws, such as PF, Gratuity, etc., though not explicitly detailed).

Working Hours: Monday to Friday, 10:00 AM to 7:00 PM IST (Indian Standard Time), totaling 40 hours per week. This is a fixed schedule for the on-site role.

📝 Enhancement Note: The salary range is provided as a maximum budget of INR 8 LPA, indicating the company's willingness to invest in experienced talent. The benefits are standard for a full-time role in India, with specific emphasis on professional growth and exposure to international operations. The fixed working hours are aligned with typical business operations in Mumbai.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Entertainment, Advertising (specifically OOH and Integrated Brand Experiences). SkyBlue Media Group operates in dynamic, fast-paced sectors that require creativity, adaptability, and a strong understanding of market trends. Their expertise spans Out-of-Home (OOH) media leadership in Malaysia, transit media exclusivity in Dubai, and entertainment/content integrations in India.

Company Size: The provided information does not specify company size. However, with operations in multiple countries (Malaysia, Dubai, India) and a focus on OOH media, transit advertising, and entertainment integrations, it is likely a medium to large-sized enterprise with a significant operational footprint.

Founded: Over 15 years ago, indicating a well-established company with substantial experience and market presence in its respective regions.

Team Structure:

• Cross-functional Collaboration: The Graphic Designer will likely work closely with marketing, sales, content, and potentially business development teams. Collaboration is essential for creating integrated campaign materials and sales enablement tools.

• Creative Hub: The design function is a core component of SkyBlue Media's brand experience offerings, suggesting a dedicated creative team or a strong creative function within the marketing department.

• International Integration: Given operations in multiple countries, there may be opportunities for collaboration or exposure to design needs from international markets, requiring an understanding of diverse cultural aesthetics.

Methodology:

• Data-Driven Design: With an AI-driven placement and analytics platform in India, design efforts may be informed by data to ensure maximum impact and ROI for brands.

• Brand-Centric Approach: A strong emphasis is placed on creating impactful brand experiences, meaning designs must be strategically aligned with client objectives and brand values.

• Efficiency & Innovation: The use of AI tools suggests a commitment to leveraging technology for design efficiency and exploring innovative creative solutions.

Company Website:

• https://www.skybluemedia.my/

• https://skybluemedia.ae/

• Careers: https://careers.skybluegroup.com

📝 Enhancement Note: SkyBlue Media appears to be a well-established international entity with a strategic focus on leveraging technology and data to deliver impactful brand experiences. The Graphic Designer role is central to this mission, requiring a blend of creative expertise and an understanding of business objectives within the media and advertising landscape.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role is suitable for individuals who have moved beyond entry-level tasks and possess a solid understanding of design principles, software proficiency, and the ability to work independently on defined projects. The 3-7 years of experience requirement places it firmly in the mid-career bracket.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead, Marketing Manager, or Head of Design, depending on the internal structure of the Mumbai office. They will collaborate with various departments but will have a clear reporting line for project management and performance reviews.

Operations Impact: The Graphic Designer's impact is directly tied to the visual effectiveness and brand consistency of SkyBlue Media and its clients. This includes enhancing sales presentations, improving social media engagement, and ensuring professional brand representation, all of which contribute to revenue generation and client acquisition/retention.

Growth Opportunities:

• Specialization: Opportunity to specialize in areas such as UI/UX design, motion graphics, or advanced branding, particularly with the exposure to AI tools and digital platforms.

• Leadership Potential: With demonstrated success and experience, there's potential to move into a Senior Graphic Designer or Art Director role, leading projects and mentoring junior designers.

• Cross-Functional Skill Development: The role encourages learning about marketing strategies, sales enablement, and the nuances of OOH and entertainment advertising, providing a broader understanding of the media industry.

• International Exposure: Potential to contribute to projects for other SkyBlue Media offices, offering a global perspective on design and brand management.

📝 Enhancement Note: This role offers a solid foundation for career growth within the design field, especially within the media and advertising sectors. The company's emphasis on technology and international operations provides unique avenues for skill development and career advancement beyond traditional graphic design roles.

🌐 Work Environment

Office Type: This is a strictly "work from office" role, indicating a traditional office setting rather than a co-working space or remote setup.

Office Location(s): Andheri West, Mumbai, India. This is a prominent commercial and residential hub in Mumbai, known for its accessibility and business infrastructure.

Workspace Context:

• Collaborative Environment: The description emphasizes a supportive and collaborative environment, suggesting opportunities for team interaction, brainstorming, and knowledge sharing among designers and other departments.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Canva) and potentially advanced AI design tools will be provided, enabling efficient and innovative work.

• Creative Atmosphere: As part of a media and entertainment company, the office is likely to foster a creative and dynamic atmosphere conducive to design work.

Work Schedule: The role adheres to a fixed schedule of Monday to Friday, 10:00 AM to 7:00 PM IST. This provides a predictable work routine, allowing for work-life balance within standard business hours.

📝 Enhancement Note: The on-site requirement in a key Mumbai location signifies a traditional office culture with direct team interaction. This environment is likely optimized for creative collaboration and efficient workflow management, leveraging the company's provided resources and structured working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio alignment with job requirements, particularly experience with Adobe Suite, Canva, AI tools, and branding/presentation design.

• Portfolio Presentation & Technical Assessment: Candidates will likely be asked to present their portfolio, discussing their design process, decision-making, and how they've used specific tools (including AI) to achieve project goals. A practical design test or case study might be administered.

• Behavioral & Cultural Fit Interview: An interview with hiring managers or team members to assess communication skills, problem-solving abilities, collaborative spirit, and alignment with SkyBlue Media's culture.

• Final Interview: Potentially with senior leadership to discuss the candidate's long-term potential and fit within the company's international operations.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your skills in branding, presentation design, social media graphics, and mockups. Prioritize quality over quantity.

• Showcase AI Tool Usage: If possible, highlight projects where you effectively utilized AI tools (Higgsfield, Nano Banana) and explain the benefits or unique outcomes achieved.

• Explain Your Process: For each project, briefly describe the brief, your creative process, the challenges faced, and the final result, emphasizing problem-solving and strategic thinking.

• Highlight ROI/Impact: Where possible, quantify the impact of your designs (e.g., increased engagement on social media, successful sales pitches).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Design Brief Interpretation: Be ready to interpret a design brief quickly and outline your approach.

• Brand Consistency: Practice applying existing brand guidelines to new design challenges.

• Time Management: If given a timed design exercise, focus on delivering a complete, albeit potentially basic, solution rather than an overly polished but unfinished one.

• AI Tool Application: Be prepared to discuss how you would use AI tools to solve a specific design problem or enhance an existing design.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio as tangible proof of their skills. Emphasis on AI tools and presentation skills suggests that candidates should be prepared to not only showcase their design work but also articulate their process and strategic thinking behind it.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop, Illustrator, and InDesign is a must.

• Canva: A mandatory requirement, indicating its frequent use for quick design tasks, social media content, or by various team members.

• AI Design Tools: Higgsfield and Nano Banana are specifically required, suggesting their integration into SkyBlue Media's creative workflow for ideation, asset generation, or efficiency gains.

Analytics & Reporting:

• AI-Driven Platform: SkyBlue Media India utilizes an AI-driven placement and analytics platform for content integrations. While the designer may not directly operate this, understanding its output for design optimization is beneficial.

CRM & Automation:

• Figma (Preferred): Familiarity with Figma is a significant plus, indicating a potential need for UI/UX design support and collaboration within a digital product development context.

📝 Enhancement Note: The technology stack is a critical aspect of this role, with a strong emphasis on both industry-standard design software (Adobe Suite, Canva) and emerging AI design tools. Proficiency in these tools, especially the AI ones, will be a key differentiator for candidates.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to leveraging new technologies, such as AI design tools, to push creative boundaries and improve efficiency.

• Impact & Effectiveness: Focus on creating designs that deliver measurable results, whether for sales enablement, brand awareness, or client satisfaction.

• Collaboration: A strong emphasis on teamwork and cross-functional communication to ensure design solutions align with broader business objectives.

• Brand Integrity: Upholding and advancing the brand identity of SkyBlue Media and its clients through consistent, high-quality design.

• Professionalism: Delivering high-quality work efficiently, meeting deadlines, and maintaining a professional attitude.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with sales, marketing, and potentially international teams, requiring strong communication and adaptability.

• Feedback-Oriented: A culture that likely encourages constructive feedback to refine designs and ensure alignment with project goals.

• Shared Vision: The team likely works towards a common goal of creating impactful brand experiences, fostering a sense of shared purpose.

📝 Enhancement Note: The company culture appears to value innovation, collaboration, and a results-driven approach. Designers are expected to be team players who can translate business needs into compelling visual solutions while embracing new technologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Client Needs: Effectively managing diverse client requirements while maintaining SkyBlue Media's brand integrity and consistency across all projects.

• Rapidly Evolving Design Landscape: Keeping pace with new design trends, software updates, and the increasing integration of AI in the creative process.

• Cross-Cultural Design Adaptation: Designing for different markets (Malaysia, Dubai, India) may require sensitivity to cultural nuances and aesthetic preferences.

• Integrating AI Tools Seamlessly: Learning to effectively incorporate AI tools like Higgsfield and Nano Banana into a human-led creative workflow to enhance, not replace, creativity.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen expertise in AI-powered design tools and explore their creative potential.

• UI/UX Skill Enhancement: Developing skills in UI/UX design through practical application and potential mentorship.

• Industry Insights: Gaining deeper knowledge of the OOH media and entertainment marketing sectors through project work and team collaboration.

• International Design Practice: Exposure to design challenges and best practices from different global markets.

📝 Enhancement Note: The role presents a unique opportunity to work at the intersection of traditional design, advanced technology (AI), and a global media business. Candidates who are adaptable, eager to learn, and comfortable with emerging tools will find significant growth potential.

💡 Interview Preparation

Strategy Questions:

• Brand Identity: "How would you approach developing a new brand identity for a company in the entertainment sector, and what role would AI play in that process?" (Focus on process, research, and AI tool application).

• Presentation Design: "Describe a time you created a presentation that significantly impacted a sales outcome. What were the key design elements you focused on?" (Highlight storytelling, visual hierarchy, and impact).

• AI Tool Integration: "How do you see AI tools like Higgsfield and Nano Banana changing the graphic design workflow, and how would you leverage them effectively in this role?" (Demonstrate forward-thinking and practical application).

Company & Culture Questions:

• Company Vision: "Based on our international operations and focus on brand experiences, what do you think is SkyBlue Media's biggest design challenge, and how would you help address it?" (Show research, strategic thinking, and understanding of the business).

• Collaboration: "Describe your experience working with sales or marketing teams. How do you ensure your designs meet their objectives while maintaining creative integrity?" (Emphasize communication, feedback loops, and achieving shared goals).

• AI Tool Familiarity: "Beyond the listed AI tools, what other emerging design technologies are you exploring, and how do you stay updated on industry trends?" (Show passion for continuous learning and innovation).

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio projects as narratives – the problem, your solution (design process and tools used), and the outcome/impact.

• Tool Demonstration: Be ready to discuss your proficiency with Adobe Creative Suite, Canva, and specifically how you've used Higgsfield and Nano Banana. If possible, show a brief workflow example.

• Focus on Impact: Quantify results where possible. For presentations, discuss how they contributed to sales. For social media, mention engagement metrics.

• Address UI/UX: If you have UI/UX experience, be prepared to discuss your understanding of user-centered design principles and any relevant tools like Figma.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skills but also strategic thinking, an understanding of the media industry, and a proactive approach to adopting new technologies like AI. The portfolio is the central piece, so candidates must be able to articulate their work and its impact effectively.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your updated resume and a link to your online portfolio through the SkyBlue Media careers portal or directly via email to careers@skybluegroup.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of branding, presentation design, social media graphics, and realistic mockups. Tailor your case studies to highlight your experience with Adobe Creative Suite, Canva, and any AI design tools you've used.

• Resume Optimization: Clearly state your years of experience (3-7 years) and list all relevant software proficiencies, especially Adobe Creative Suite, Canva, Higgsfield, and Nano Banana. Use keywords from the job description throughout your resume.

• Interview Preparation: Practice articulating your design process, your experience with AI tools, and how you can contribute to SkyBlue Media's brand experience goals. Be ready to present your portfolio and discuss your work.

• Company Research: Familiarize yourself with SkyBlue Media's operations in Malaysia, Dubai, and India, and understand their focus on OOH media and entertainment marketing. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with SkyBlue Media, particularly regarding specific AI tool usage, exact benefits, and detailed interview stages, before making application decisions.